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Why 90% of Americans Are Missing Out on the Benefits of Dairy (And How You Can Fix It)

Why do 90% of Americans miss out on dairy benefits? Learn how to overcome the common barriers. Are you getting enough dairy? Find out now.

Summary: Most Americans fall short of consuming the recommended daily amounts. Despite recognizing dairy’s health benefits, barriers like lack of awareness about lactose-free options, spoilage concerns, and “passive avoidance” hinder intake. Cheese, butter, milk, and yogurt are favorites due to taste and protein content. Education and outreach can bridge the dairy gap by highlighting lactose-free products and encouraging consistent intake. Dairy is rich in calcium and vitamin D, essential for bone health. 65% know about its immune-boosting and heart health benefits. However, many avoid dairy due to expiration concerns and lack of awareness about lactose-free milk. Nearly two in three Americans have never consumed lactose-free milk, which is problematic for lactose-sensitive groups like Latinos, Blacks, and Asian/Pacific Islanders. Raising awareness about lactose-free alternatives through social media and education is crucial. Farmers and professionals can engage communities through campaigns like MilkPEP’s “Milk Life” and the National Dairy Council’s programs.

  • 90% of Americans do not meet the U.S. Dietary Guidelines for dairy consumption.
  • Lack of awareness about lactose-free dairy products is a significant barrier to consumption.
  • 19% of consumers avoid milk due to spoilage concerns.
  • Cheese is the most frequently consumed dairy product, with 90% of respondents eating it weekly.
  • Protein content and taste are the main drivers for purchasing dairy products.
  • 65% of Americans are aware of dairy’s immune-boosting benefits.
  • Education about lactose-free options and outreach efforts can bridge the dairy consumption gap.
  • Latinos, Blacks, and Asian/Pacific Islanders report higher rates of lactose sensitivity and lower consumption of lactose-free products.
  • Campaigns like MilkPEP’s “Milk Life” and National Dairy Council programs are practical community engagement tools.
Americans, dairy, dairy farmers, calcium, vitamin D, bone health, osteoporosis, immune-boosting benefits, vitamins A and D, high-quality proteins, heart health, lactose-free products, expiration dates, passive avoidance, lactose-free milk, lactose-free flavored milk, lactose-free products, lactose sensitivity, Latinos, Blacks, Asian/Pacific Islanders, raising awareness, social media, freshness, taste, protein content, protein intake, education, dairy consumption gap, MilkPEP, Milk Life campaign, National Dairy Council, outreach programs

Imagine this: 90% of Americans are losing out on the tremendous health advantages of dairy. Surprising, right? Why do so many individuals not get enough dairy in their diets? This number may leave dairy farmers perplexed. Dive in as we explore the hurdles and potential for increasing dairy consumption in today’s market.

Let’s break it down: 

  • Bone Health: Most people (90%) think dairy is excellent for our bones, and they are correct. Dairy products contain high levels of calcium and vitamin D, essential for bone health and the prevention of osteoporosis.
  • Immune System: Surprisingly, 65% of individuals know about dairy’s immune-boosting benefits. Dairy products provide nutrients such as vitamins A and D and high-quality proteins, all contributing to a healthy immunological response.
  • Heart Health: Here’s a shocking statistic: 54% of survey respondents believe dairy benefits your heart. Dairy products include vital nutrients such as potassium and magnesium, which assist in maintaining normal blood pressure and heart function.

With all these advantages, including dairy in your diet is a no-brainer. It may help your bones, immune system, and heart while providing a well-balanced intake of critical nutrients.

Barriers to Dairy Consumption 

So, why aren’t more people consuming enough dairy? Let’s dig into the main reasons: 

  • Lack of Awareness About Lactose-Free Products: Many individuals are unaware of lactose-free choices. According to the IFIC poll, 64% of Americans had never had lactose-free milk. Latinos, Blacks, and Asian/Pacific Islanders have even greater rates of non-consumption, with more than 50% having never tried these goods.
  • Concerns About Expiration Dates: Another vital obstacle is product spoiling. Around 19% of customers avoid milk because they are concerned it will spoil before using it. This anxiety causes hesitation and decreased intake.
  • Passive Avoidance: Interestingly, 37% of respondents said they have no particular reason for lowering their dairy consumption. This “passive avoidance” indicates a lack of participation or understanding of the advantages of dairy products.

Addressing these hurdles via education and outreach may significantly increase dairy consumption. Highlighting the advantages and promoting lactose-free options might transform the market.

If You’re One of Many Who Think Lactose Sensitivity Means Saying Goodbye to Dairy, Think Again! 

If you’re among many who believe lactose sensitivity implies you can’t eat dairy, think again! Lactose-free dairy products allow you to enjoy all of the advantages of milk, cheese, and yogurt without the unpleasant symptoms. But first, let’s define lactose-free dairy.

Lactose-Free Dairy 101 

Lactose-free dairy products are created by directly incorporating lactase, an enzyme that breaks down lactose, into milk. This mechanism neutralizes lactose and makes it simpler to digest. You get the same flavor and nutritional advantages as traditional dairy without the intestinal issues.

  • Same Nutrients: You’ll still get essential nutrients like calcium, vitamin D, and protein.
  • Variety: There’s something for everyone, from lactose-free milk and cheese to yogurt and ice cream.
  • Accessibility: Available in most grocery stores alongside regular dairy products.

Why Aren’t More People Choosing Lactose-Free? 

Despite these benefits, the recent IFIC survey uncovered a startling gap in awareness. 

  • Nearly two in three Americans (64%) have never consumed lactose-free milk
  • An even higher percentage have never tried lactose-free flavored milk (76%) or other lactose-free products (68%)

This is particularly problematic for the populations with a greater incidence of lactose sensitivity: Latinos, Blacks, and Asian/Pacific Islanders. More than half of these people had never tried lactose-free goods.

Closing the Gap 

Imagine boosting dairy consumption simply by informing people about lactose-free alternatives! Our objective should be to raise awareness about the availability and advantages of these goods. Every effort counts, whether organizing a local event or spreading information on social media. The aim is to make lactose-free dairy more widely available so everyone can benefit.

So, why not try lactose-free milk? Your body and taste senses will appreciate you.

Overcoming Expiration Concerns 

Are you scared that your dairy products may deteriorate before you can utilize them? You are not alone. Spoilage is a significant problem, but numerous methods exist to address it and keep your dairy fresh.

  • Refrigerate Properly: To minimize continuous temperature swings, always keep milk, yogurt, and cheese in the back of the fridge where it is most relaxed, away from the door.
  • Smart Portioning: Consider purchasing smaller quantities if you can’t finish bigger containers before they expire. This may help prevent waste while ensuring you always have fresh dairy.
  • Freezing: If you purchase bulk, freezing milk and cheese may considerably increase their shelf life. Just remember to keep them in sealed, freezer-safe containers.
  • Check Packaging: Modern packaging methods, such as vacuum-sealed bags and Tetra Pak containers, help dairy products last longer by minimizing their exposure to air and light.
  • Labeling: Always check the expiration dates when purchasing items and utilize older ones first. Examining the “sell by” and “use by” dates to determine freshness.

With these simple methods plus current innovations in packaging and refrigeration, you can keep your dairy fresh for an extended period. Enjoy your milk, cheese, and yogurt without concern!

Breaking the Cycle of Passive Avoidance: Simple and Tasty Ways to Make Dairy a Daily Habit 

Passive avoidance is more widespread than you may realize and sneakily influences your dairy intake. This occurs when there is no stated cause for decreasing dairy consumption; it just happens. Perhaps dairy isn’t at the top of your meal planning list, or you forget to have it on hand. Let’s break the cycle. Incorporating dairy into your routine does not have to be complicated; it can be relatively easy and pleasant!

Here are some effortless ways to add dairy to your daily diet: 

  • Start with breakfast: Swap your usual toast for a yogurt parfait. Layer Greek yogurt with your favorite fruits and a sprinkle of granola.
  • Snack thoughtful: Keep cheese sticks or yogurt cups in your fridge for an easy grab-and-go snack.
  • Lunchtime boost: Add a slice of cheese to your sandwich or toss some shredded cheese into your salad.
  • For an afternoon pick-me-up, Enjoy a glass of milk or a smoothie. Blend milk, a banana, and a handful of berries for a nutrient-packed drink.
  • Dinner delight: Incorporate dairy into your dinner by sprinkling cheese over your baked potato or mixing it into your pasta sauce.

Need some meal inspiration? Here are a few easy-to-make dairy-rich meals and snacks: 

  • Mac and cheese: A classic comfort food that’s also a great way to ensure you get enough dairy.
  • Cottage cheese with fruit: Mix cottage cheese with fresh pineapple or peaches for a delicious, protein-packed snack.
  • Chocolate milk: This isn’t just for kids! Indulge in a glass of chocolate milk post-workout for a quick protein fix.
  • Pancakes or waffles: Use milk in your batter for fluffier results, and top with a dollop of Greek yogurt.
  • Baked goods: Incorporate milk or yogurt into your muffins, bread, or cakes for added calcium and a moist texture.

These modifications will help you overcome passive avoidance and quickly introduce dairy into your routine. Your bones, immune system, and heart will thank you.

Taste and Protein: The Dynamic Duo Driving Dairy Consumption 

Did you know that the most common reasons consumers choose dairy products are flavor and protein content? What tastes better than a creamy cheese or a glass of cold milk? But it’s not simply the taste that draws people in; it’s also about nourishing their bodies.

According to a recent survey, almost half of Americans (48%) consciously try to increase their protein intake. That’s a big deal! Dairy plays a crucial role in this effort. Here’s a quick look at how dairy stacks up: 

  • Yogurt: 48% of yogurt lovers choose it for the protein.
  • Milk: 45% of milk drinkers appreciate its protein punch.
  • Cheese: 39% of cheese aficionados value its protein content.

So, whether you’re eating a thick Greek yogurt or a slice of cheddar, you’re not only indulging in a delicious pleasure but also making a good decision. “I had no idea how much protein I lacked until I began integrating more dairy into my diet. I feel more invigorated and fulfilled throughout the day,” says Jessica, a cheese lover from Ohio.

The numbers are evident, but human tales bring it home. So, the next time you go grocery shopping, remember that dairy is delicious and high in protein.

Why Cheese, Butter, Milk, and Yogurt Deserve a Spot in Your Daily Diet

Cheese: Cheese, the king of dairy products, takes the top spot, with 90% of respondents liking it every week. It is adaptable and easy to integrate into your everyday meals. Try a traditional cheese and fruit combo for a classy snack, or add some shredded cheese to your salads for added taste. If you want to make your sandwiches more gourmet, add a piece of brie or gouda. Not only does cheese increase your protein intake, but it also improves the flavor of many recipes.

Butter: An impressive 85% of individuals eat butter every week, demonstrating its need in most kitchens. Beyond the apparent application on toast, butter may improve the taste of baked items, sautéed veggies, and even sauces. Have you ever made compound butter by combining it with herbs and spices? It may be a simple method to flavor meat, seafood, or even fresh bread.

Milk: Around 75% of responders consume milk once a week. Many rely on it for breakfast, coffee, or a refreshing drink of water. If you’re concerned about spoiling, try purchasing in smaller amounts, or look into lactose-free products if you or your family members are sensitive. Milk may also produce creamy soups, homemade yogurt, and wonderful milk-based sweets such as pudding or flan.

Yogurt: With 60% of people consuming yogurt weekly, it’s evident that this dairy product has a devoted following. But did you realize that yogurt isn’t only for breakfast? It may be used as a nutritious smoothie foundation, a tangy topping for spicy foods, or a replacement for sour cream in dips and sauces. Yogurt is a good source of probiotics and protein, making it easy to maintain a healthy diet.

Education: The Key to Closing the Dairy Consumption Gap 

Education is the key to closing the gap between recognizing dairy’s advantages and actual usage. Many individuals are unaware of the beneficial effects that dairy may have on their health. So, how can dairy farmers and industry professionals interact with their communities and make a difference?

  • Media Campaigns: Share captivating tales, recipes, and infographics on the advantages of dairy via social media, local newspapers, and even radio advertisements. Highlight professional perspectives and real-life testimonies.
  • Healthcare Partnerships: Disseminate the message with local physicians, nutritionists, and pediatricians. Organize workshops and seminars for healthcare experts to explain the benefits of dairy. Set up leaflets or information booths at clinics and hospitals.
  • Community Events: Organize or support local events, including fairs, farmers’ markets, and school festivities. Offer complimentary samples, culinary demonstrations, and informational workshops. Interactive events such as ‘Meet the Farmer’ days may primarily involve families.

Take a leaf from programs like MilkPEP’s “Milk Life” campaign, which raised awareness about milk’s protein content. Another example is the National Dairy Council’s outreach programs focus on community engagement and education. 

Implementing these measures will increase dairy consumption while creating a more knowledgeable and health-conscious community. The work you put into education now may result in healthier generations later.

The Bottom Line

We’ve identified three significant impediments that hinder Americans from fulfilling their dairy requirements. Lactose intolerance, anxiety about expiry dates, and passive avoidance are all normal but surmountable hurdles. You’ve seen how vital flavor and protein content are motivators and the widespread appeal of cheese, butter, milk, and yogurt.

Increasing your dairy intake is more than simply checking a box; it also benefits your bone, immune system, and heart health. With so many advantages at risk, it is necessary to adopt a proactive stance.

So what can you do? If you have lactose intolerance, start by looking into lactose-free alternatives. Experiment with several dairy products to determine your preferences. Most importantly, I want to share my understanding of dairy and its advantages with others. Your support might be all someone needs to make dairy a regular habit.

The bottom line is to embrace the wide dairy world and allow its advantages to improve your health and well-being.

Learn more:

Why Are Consumers Flocking to Raw Milk?

Is raw milk worth the health risks? Explore why it’s gaining popularity and what dairy farmers should know about this trend.

Summary: The article delves into the increasing popularity of raw milk, despite serious health risks and government warnings. Highlighting recent outbreaks of foodborne illnesses linked to raw milk, it contrasts stringent federal regulations against a patchwork of state laws allowing its sale. Consumer enthusiasm, bolstered by social media and public figures advocating “food freedom,” is driving demand. The piece analyzes the historical impact of pasteurization on milk safety, juxtaposing it with the nutritional claims and perceived benefits championed by raw milk supporters. Additionally, the article explores the economic benefits for farmers and the technological innovations aimed at making raw milk safer for consumption.

  • Growing consumer interest in natural, local farm-sourced foods is driving the popularity of raw milk.
  • Despite government warnings, raw milk sales are legal in more than half of the U.S. states.
  • Recent foodborne illness outbreaks, such as the salmonella incident in California, underscore health risks.
  • Social media and public figures advocating for “food freedom” significantly influence consumer choices.
  • Federal regulations mandate strict controls on interstate raw milk sales, clashing with lenient state laws.
  • Pasteurization has historically enhanced milk safety, though raw milk advocates argue it diminishes nutritional value.
  • Economic benefits for farmers and technological advancements aim to enhance raw milk safety.
raw milk, popularity, health warnings, salmonella epidemic, California, legality, legal sales, pasteurization, milk consumption, harmful germs, milkborne diseases, Dr. Henry L. Coit, public health, health risks, health regulators, FDA, Centers for Disease Control and Prevention, hospitalizations, fatalities, foodborne diseases, interstate sales, vigilance, social media, influencers, Instagram, YouTube, TikTok, adoption, personal health improvements, network, raw milk enthusiasts, nutritional richness, flavor, natural qualities, organic, lightly processed goods, economic impact, small dairy farms, demand, unpasteurized milk, direct farm-to-consumer sales, intermediaries, profit margins

Raw milk is making the news again. Despite strong warnings from health regulators and a big salmonella epidemic in California, more individuals are turning to raw milk. Despite the impending danger of catastrophic foodborne diseases, this spike in popularity begs numerous concerns. Why are more people choosing raw milk? Is it worth the risk? Curious? Concerned? Stay tuned as we explore why raw milk captivates the interest and allegiance of so many people despite the apparent risks.

YearVolume of Raw Milk Sales (Million Gallons)
20195.1
20205.4
20215.9
20226.3
20236.8
2024 (Projected)7.2

The Raw Reality: Why More People Are Choosing Unpasteurized Milk Despite the Risks 

Despite caution and data, raw milk’s appeal is obvious. Have you noticed that more people are talking about it lately? According to the Wall Street Journal, GetRawMilk.com, which helps customers identify local raw milk producers, has seen a significant increase in users. “The site’s creator stated that it garnered 97,000 visitors in May alone,” according to the report [WSJ article link]. There are a lot of individuals interested in raw milk!

Furthermore, the interest in raw milk is more comprehensive than in niche populations. It has piqued the interest of prominent public personalities. For example, presidential candidate Robert F. Kennedy Jr. has expressed his support for what he calls “food freedom.” When questioned about his position on raw milk, a representative for Team Kennedy told the Wall Street Journal, “Mr. Kennedy believes that consumers should be able to decide for themselves what foods to put into their bodies” [WSJ article link].

It’s fascinating to witness this growing trend. While health professionals caution about potential hazards, consumer demand is steadily rising. The raw milk controversy has evolved into a broader discourse about personal choice and rights, as well as the economic impact of the raw milk industry.

Raw Milk Laws: A State-by-State Jigsaw Puzzle 

The legality of raw milk is all over the map, very literally. Did you know that selling raw milk in more than half of the states is entirely legal? California is one of 14 states that sell raw milk alongside other dairy products at retail stores. In 19 states, raw milk may be purchased straight from a farm. Interesting, right? Louisiana made news last month when it became the most recent state to allow on-farm sales.

But it doesn’t stop there. Some states have more innovative alternatives, such as herd-sharing schemes, which have made raw milk legal to buy in six states thus far. Meanwhile, five states allow you to purchase raw milk for your dogs. On the other hand, several states, such as Hawaii, Nevada, Rhode Island, and the District of Columbia, outright prohibit raw milk sales. The role of policymakers in these regulations adds another layer of complexity to the legal status of raw milk.

The patchwork of rules demonstrates how diverse and complex the topic is. Examining how various jurisdictions strike the delicate balance between consumer choice and public health is intriguing. What are your thoughts? Should customers be able to select, even if it means taking risks?

From Tradition to Safety: How Pasteurization Revolutionized Milk Consumption

Before pasteurization, drinking raw milk was the norm rather than the exception. People in the late nineteenth and early twentieth century needed access to contemporary refrigeration and sanitary methods. Milk was often drunk immediately after it was obtained, limiting the time for hazardous germs to proliferate. However, this method was with hazards. Tuberculosis, scarlet fever, and typhoid were all widespread diseases, and raw milk served as a significant vector for these illnesses. Tuberculosis was such a serious health concern that it resulted in several deaths. It is believed that tainted dairy products caused the deaths of around 65,000 individuals during 25 years.

So, why was pasteurization introduced? The solution is in its capacity to contain these fatal epidemics. The procedure, named after Louis Pasteur, involves heating milk to a specified temperature for a given time to destroy hazardous germs. It was a groundbreaking procedure that significantly decreased the number of milkborne diseases. According to historical records, one of the first supporters of pasteurization was Dr. Henry L. Coit, who urged for its wider use to preserve public health. Since then, pasteurization has been the norm, altering dairy safety and drastically reducing illness rates associated with milk intake.

Facing the Cold, Hard Truth: The Health Risks of Raw Milk 

When discussing raw milk, it is critical to acknowledge the facts: the health hazards are genuine and may be severe. Raw dairy contamination has been associated with several foodborne infections, including E. coli, Salmonella, and Campylobacter. The worst salmonella epidemic in a decade, which affected 165 people earlier this year, has been linked to raw milk from a California farm. Such occurrences underscore the potential risks that exist in every unpasteurized cup.

Despite ardent endorsements from raw milk advocates, health regulators and organizations like the FDA have repeatedly advised against its use. The Centers for Disease Control and Prevention (CDC) estimates that raw milk causes 150 hospitalizations and 1-2 yearly fatalities due to foodborne diseases. The FDA’s restriction on interstate sales of raw milk, which has been in force since 1987, emphasizes the need for vigilance. Furthermore, jurisdictions such as California require specific label disclaimers that warn customers about the health dangers of consuming raw milk.

Historical evidence supports these dangers. From 2008 to 2010, raw milk was related to many outbreaks:

  • Four people were ill in Missouri after drinking raw goat milk infected with E. coli O157 H7.
  • Fourteen people became ill in Connecticut.
  • Eight people in Colorado became sick due to Campylobacter and E. coli O157 H7 contamination.

These frequent outbreaks highlight the continuous public health risks presented by raw milk.

In contrast, the PMO (Pasteurized Milk Ordinance) strategy has significantly decreased milkborne illness outbreaks in the United States, from 25% before WWII to less than 1% now. So, although the temptation of raw milk is powerful, it’s essential to consider the possible health and life risks. Consumers can choose but deserve to be fully aware of the hazards.

#RawMilkRevolution: How Social Media is Redefining Dairy Choices 

Social media has become vital for molding public perception; raw milk is no exception. Influencers on platforms such as Instagram, YouTube, and TikTok have significantly contributed to the expanding adoption of raw milk. Their recommendations often include fascinating anecdotes about personal health improvements, which resonate with a large audience.

Doctors and dietitians have always held power in scholarly papers and clinical settings. They utilized social media to express their support for raw milk. These specialists offer credibility typical influencers may need to improve by posting thorough articles on raw milk’s possible advantages, such as enhanced gut health and increased nutritional value.

Lifestyle personalities also have an essential influence. These celebrities often include raw milk in their daily routines, using it in anything from breakfast smoothies to handmade cheese dishes. The easygoing, personable manner in which they offer raw milk makes it seem less contentious and more like a healthy lifestyle choice.

For example, a well-known fitness influencer may share a video comparing raw versus pasteurized milk, emphasizing how the former includes more beneficial enzymes and probiotics. Another option is to do a Q&A session, addressing frequent concerns and sharing personal experiences with the health advantages of raw milk.

However, it is not limited to anecdotal evidence. Influential individuals regularly use scientific findings and expert views to support their assertions. This technique contradicts health professionals’ warnings, providing a supposedly balanced position that appeals to consumers’ need for control over their dietary choices.

What was the result? An ever-expanding network of raw milk enthusiasts who are knowledgeable and secure in their decisions, primarily due to the persuasive power of social media. This trend shows no signs of slowing down as more influencers join the cause, propelled by personal conviction and audience need.

Raw Milk: A Nutrient Powerhouse or a Health Risk? Exploring the Consumer Perspective 

From a consumer standpoint, many raw milk supporters say that the advantages greatly exceed the hazards, providing an entirely different story than official warnings. They cite unpasteurized milk’s nutritious richness, better flavor, and natural qualities as critical factors. Have you ever wondered if pasteurization removes vital nutrients from milk? This is a typical point of disagreement among raw milk enthusiasts.

Supporters think raw milk is a nutritional powerhouse. Sally Fallon Morell, president of the Weston A. Price Foundation, states that “raw milk contains both fat-soluble and water-soluble vitamins, minerals, enzymes, and beneficial bacteria, all of which are destroyed during pasteurization” [source: Weston A. Price Foundation].

Taste is another critical component. Many customers believe raw milk tastes better than pasteurized alternatives. “Once you’ve tried raw milk, going back to pasteurized just feels wrong,” says Judith McGeary, raw milk advocate and Farm and Ranch Freedom Alliance founder. “The flavor is fuller, creamier, and more satisfying” [Farm and Ranch Freedom Alliance]. Have you tried both sorts and seen any difference?

Then there’s the pleasure of ingesting a thing in its most natural form. Raw milk appeals to individuals who value organic and lightly processed goods. Many proponents believe raw milk aligns with a more prominent natural living and health philosophy. “For me, it’s about having a deep connection to what I consume,” says Three Stone Hearth’s co-founder Jessica Prentice. “Raw milk represents trust in the natural process and a connection to the farm where it was produced” [source: Three Stone Hearth].

In an age where food preferences increasingly reflect personal ideals, many people see raw milk drinking as natural, holistic sustenance. Consumer Susan Bell eloquently states, “Choosing raw milk is less about rebelling against regulations and more about embracing a lifestyle that values purity and wholesomeness” [source: GetRawMilk.com].

Small-Scale Gains: How Raw Milk is Boosting Revenues for Dairy Farmers 

Raw milk sales have a significant economic influence on small dairy farms. As demand for unpasteurized milk rises, many farmers are discovering a profitable niche market with much better profit margins than standard pasteurized milk. How does this transformation affect the economic environment for these small-scale operators?

Raw milk is often sold at a premium, sometimes double the cost of ordinary milk. This significant pricing gap may be a game changer for small farmers competing with large-scale dairy businesses. According to studies, a gallon of pasteurized milk costs between $3 and $4, whereas raw milk may cost up to $8 per gallon, depending on location and state restrictions. Imagine tripling your revenue for every gallon sold—it’s no surprise that more farmers are exploring the move.

Furthermore, the direct farm-to-consumer sales approach often used for raw milk avoids intermediaries and related expenses, enhancing the farmer’s profit margins. When customers buy raw milk directly from farms or via herd-sharing programs, producers get a more significant portion of the cash. This stronger producer-consumer connection has the potential to strengthen community relationships and increase customer loyalty, both of which are essential advantages for any small company.

However, the financial rewards have drawbacks. Farmers must navigate a maze of state rules to reduce dangers and adhere to strict health and safety measures. Adequate sanitation, testing, and equipment might be expensive. However, individuals who succeed in maintaining high standards often find it rewarding.

Consider a small dairy farm in Pennsylvania that converted to raw milk sales and had a 40% boost in income within the first year. The farm’s owner said that the devoted customer base and increased profit margins justified the initial expenditures of switching to raw milk production. Stories show that people ready to take risks may reap substantial financial benefits.

The industry is expected to expand as more customers learn about raw milk and its claimed advantages. Increased consumer knowledge and demand might result in a more sustainable and prosperous future for small dairy producers. So, how will this movement impact the dairy business in the long term? Only time will tell, but the potential economic benefits for farmers entering this specialized market are clear.

Milking Innovation: Harnessing Technology and Modern Practices for Safer Raw Milk 

In today’s ever-changing dairy sector, technology and advanced agricultural methods are critical to making raw milk safer for customers. Have you ever considered how improvements in milking equipment and hygiene standards may lower the danger of contamination?

First, let’s discuss milking equipment. Farmers no longer milk their cows by hand into open pails. Modern dairy farms utilize automated milking equipment with sensors to check cow health and milk quality. These technologies are intended to limit human touch, lowering the risk of contamination. For example, specific devices mechanically clean and disinfect the teats before and after milking, ensuring the milk is gathered hygienically.

Hygiene practices have also seen significant advances. Today, dairy farms adhere to high hygiene requirements that were unthinkable a few decades ago. Farmers are taught optimum hygienic standards like wearing gloves, sanitizing equipment regularly, and chilling milk immediately to prevent bacterial development. These actions are critical in avoiding the spread of microorganisms that might cause foodborne diseases.

Finally, let’s look at the advances in testing and monitoring. Modern farms use fast testing procedures to detect infections and pollutants. For example, some farms use real-time PCR (Polymerase Chain Reaction) technology to identify hazardous germs like Salmonella and E. coli nearly immediately. Furthermore, continuous monitoring devices check milk storage conditions, such as temperature and humidity, to guarantee that the milk is safe long after collection.

These technological innovations and stringent hygiene practices are more than just gimmicks; they are critical elements that may make raw milk a safer alternative for people who want it. While the argument over raw vs. pasteurized milk continues, it is evident that technology and contemporary agricultural techniques are rising to the challenge of food safety.

Thinking About Diving Into the Raw Milk Market? You’ve Got a Lot to Consider. Let’s Break It Down. 

Are you considering entering the raw milk market? There is a lot to consider. Let’s break it down. 

1. Ensure Safety First: 

  • Regular Testing: Consistently test your milk for pathogens. Regular checks can prevent a disaster even if you’re confident in your process.
  • Upgrade Hygiene Standards: Maintain stringent hygiene practices throughout the milking process. Cleanliness is non-negotiable.
  • Temperature Control: Keep raw milk chilled immediately after milking to slow down the growth of harmful bacteria.

2. Navigate Legal Requirements: 

  • Know Your State Laws: Laws vary widely. Make sure you understand what’s legal in your state and comply fully.
  • Labeling: If your state requires disclaimers about the risks of raw milk, ensure all your labels are up to code.
  • Stay Updated: Regulations can change. Stay informed about new laws or amendments that could impact your operations.

3. Market Your Products Smartly: 

  • Educate Your Customers: Use your website and social media to inform consumers about the benefits of raw milk and the precautions you take to ensure safety.
  • Highlight Unique Selling Points: Whether it’s the nutritional benefits, the freshness, or the local origin, emphasize what sets your raw milk apart.
  • Engage with the Community: Participate in local farmers’ markets, offer farm tours, and build relationships with your customers. Transparency builds trust.

Entering the raw milk industry is more than simply a financial choice; it is a commitment to provide a unique product safely and responsibly. Take these measures carefully, and you’ll be on your road to success.

The Bottom Line

As previously discussed, raw milk’s growing popularity is evident, fueled by social media influence and advocates for “food freedom.” Legal status varies significantly across states, adding another complication to the problem. While many people appreciate the nutritional advantages of raw milk, the health dangers and severe foodborne infections must be noticed. The mix of consumer interest and government warnings produces a beehive of discussion.

So, what is the takeaway here? It is critical to consider both possible rewards and hazards. Is raw milk’s nutritious profile worth the risk of illness? Or do the safety and consistency of pasteurized milk make it a more dependable option? Finally, the option is yours. Make an educated choice consistent with your beliefs and the well-being of your family.

Learn more: 

Famous Dairy Divas: Why Memorable Cow Names Like Shakira and Apple Drive Success!

Find out how memorable names like Shakira and Apple can skyrocket your dairy farm‘s success. Want to know how a name can influence productivity and fame? Keep reading!

Have you ever marveled at how sure cows seem destined for stardom? Names like Erbacres Snapple Shakira and KHW Regiment Apple-Red-ET are not just catchy but memorable. In the dairy business, branding is a powerful tool, and a unique name can be a showstopper, making people remember it when it matters most. A great name can turn any cow into a superstar, creating a lasting first impression. When you name your cows with flair, you’re not just labeling them; you’re giving them distinct personalities and storylines that people will connect with. This connection can boost sales, spark discussions, and inspire friendly competition. The bottom line is that a terrific name is like having half of your marketing efforts already done!

Discover How Famous Names Turn Ordinary Cows into Dairy Superstars!

In the fast-paced dairy sector, branding is essential for goods and animals! A unique name may make a cow the talk of the town, increasing her attractiveness in contests, auctions, and breeding programs.

Consider Erbacres Snapple Shakira, for example. Shakira’s name evokes images of a global music icon, ensuring you won’t forget her anytime soon. This star-quality name makes it easier for judges and buyers to remember her exceptional genetics and captivating demeanor. Like her namesake, Shakira has become a phenomenon in dairy circles, proving how a memorable name can elevate a cow’s popularity.

Consider KHW Regiment. Consider Apple-Red-ET in a similar light. Apple-Red-ET is not your typical cow, just as Apple Inc. is not a fruit firm but a computer behemoth. Her name implies originality, legacy, and quality—characteristics that make her memorable. Apple’s effect on the tech industry has been immense, spawning countless product lines and transforming how we interact with technology. Similarly, Apple-Red-ET has evolved as a dairy breeding staple, providing the genetic basis for several successful families. This marketing power can transform a great cow into a dairy legend, demonstrating that a distinctive name can do wonders!

So, while naming your next heifer, remember that a name is more than simply a label; it is a brand. Choose cautiously; you may have either Shakira or Apple in your barn! Consider the cow’s unique characteristics, her lineage, and the image you want to portray. A well-thought-out name can elevate your cow’s marketability and make her a star in the dairy industry.

Let’s Dive into the Quirky World of Naming! 

Let’s go into the peculiar realm of naming! Have you ever wondered why you gravitate to memorable names like Shakira or Apple? Not only are these stars famous, but their names are also unforgettable. Psychologically, people are built to recall and empathize with distinctive and memorable names, so you still sing along to Shakira’s songs or seek an apple at snack time.

This phenomenon is not limited to pop singers or fruits. In the dairy industry, naming cows “Erbacres Snapple Shakira” or “KHW Regiment Apple-Red-ET” does more than add charm. These names give the cows a personality and character, helping them stand out in the herd. It’s like branding magic; once heard, you can’t forget it.

Imagine you’re visiting a dairy show or looking through a cow catalog. Which cow are you more likely to remember, “Bessie” or “Shakira”? Exactly. Names with flare draw attention and create a story, making the cow seem more desirable and marketable.

So, the next time you see a wonderfully named cow, remember that it’s more than simply a name. It’s a ticket to celebrity in the dairy industry, a psychological hook that draws you in and enthralled. 

From Ordinary to Extra-Ordinary: The Secret Sauce of Dairy Queen Names 

Now, let’s get down to making those beautiful names perform magic in marketing. What about the secret sauce? It’s about attracting your attention and ensuring the name stays with you like a memorable tune. Think about cows called Shakira – Erbacres Snapple Shakira or Apple – KHW Regiment Apple-Red-ET; just the titles are enough to stop scrolling!

Breeders and dairy producers often employ these distinctive names in their promotional efforts. A unique name, whether on an exhibit banner or a magazine ad, gives a spark that generic names lack. Imagine seeing an advertisement with Shakira’s name in large letters—it will catch people’s attention!

Then we have social media. You will be intrigued if you go through your page and find a post about Apple—KHW Regiment Apple-Red-ET. These names provide highly clickable material. Breeders routinely publish photographs, videos, and intriguing data about these distinctively named cows, generating excitement and garnering a lot of interaction.

Remember promotional events. Cows with well-known names are the main draw at fairs and dairy expos. People like meeting these ‘celebrities,’ which provides an ideal setting for farmers to offer information about their farms and goods. It’s like having a built-in icebreaker!

Memorable names are more than just a novelty; they are an effective strategy for generating sales. When a name resonates, it stays with you, and that lingering notion may inspire buyers to select things associated with that memorable name, keeping the farm’s brand front of mind. It’s about developing an ordinary cow into a dairy champion!

Unleash the Star Power: Celebrity-Inspired Cow Names! 

  1. Play with Pop Culture: Naming cows after celebrities or renowned figures may quickly draw attention. Consider Erbacres Snapple Shakira or KHW Regiment Apple-Red-ET. Everyone enjoys a bit of elegance in the barn!
  2. Short and Sweet: Keep names simple and easy to remember. Multi-word names might be difficult to pronounce, so choose something simple to say.
  3. Unique and Original: Stand out from the crowd! Use unique combos or puns. Avoid using popular names to guarantee that your cow receives the attention it deserves.
  4. Reflect Pedigree: Incorporating aspects of a cow’s lineage or breeding farm might increase reputation. For example, mentioning the farm’s name or a prefix lends a sense of history.
  5. Personality Matters: A cow’s unique behaviors or distinguishing characteristics might occasionally inspire the ideal name. Does she have a distinctive spot? Is she very friendly? Allow her individuality to reflect via her name.
  6. Aim for Positive Associations: Names with good meanings or that create pleasant pictures might increase a cow’s marketability. Consider words like ‘Blossom,’ ‘Harmony,’ or anything that conveys a positive image.
  7. Trend with Caution: While being current is important, stick to names that have long-term appeal. Today’s viral phenomenon might become yesterday’s news tomorrow, so choose your decision carefully!

The Bottom Line

Giving your cows distinctive names might have a significant impact. Consider how names like Shakira (Erbacres Snapple Shakira) and Apple (KHW Regiment Apple-Red-ET) provide apparent star power and appeal. These clever names make for a good narrative, improve your cows’ marketability, excite attention, and considerably increase their worth. A fantastic name leaves a lasting impact, raising awareness and profitability for your dairy enterprise. So, be creative and name those bovine beauties like they are stars!

Key Takeaways:

  • Memorable names give dairy cows distinct personalities and can boost their marketability.
  • Choosing names inspired by pop culture icons, like Erbacres Snapple Shakira or KHW Regiment Apple-Red-ET, can draw attention and spark interest.
  • Effective cow names are straightforward and unique, reflecting their personality and pedigree.
  • A firm name can enhance a cow’s presence on social media and in competitions.
  • Branding your cows with standout names can stir discussion, increase sales, and create a memorable first impression.

Summary:

Have you ever wondered how some dairy cows become the talk of the town? It all starts with an unforgettable name! Discover how giving your bovine beauties names like Shakira (yes, there’s a cow named Erbacres Snapple Shakira) or Apple (cue KHW Regiment Apple-Red-ET) can catapult them to superstar status. Branding is crucial as creating a memorable first impression gives cows distinct personalities, boosts sales, sparks discussion, and stirs competition on social media and fairs. To unleash the star power of cow names, play with pop culture, keep names simple and easy to remember, stay unique, and reflect personality and pedigree. So, grab your barn boots and dive into the delightful world of dairy cow nomenclature!

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Farm Heroes Matt Beck and Scott Schreffler Lead Tractor Parade to Honor Fallen Farmer

Learn how Matt Beck and Scott Schreffler brought together their community with a tractor parade to honor a farmer who passed away. Find out how their actions inspired hope and unity.

The Wisconsin Farm Bureau’s Heroes of Hope program celebrates those who make a real difference within the agricultural community. This award highlights individuals who step up during challenging times, often becoming the lifeline their community desperately needs. Here, you’ll learn about the inspiring people who embody unwavering community spirit and heartfelt selflessness. 

“The Heroes of Hope program focuses on recognizing individuals who support others during challenging times.”

This year, Matt Beck and Scott Schreffler from Washington County are the top nominees. They showcase these values through their remarkable actions, which have touched the hearts of many.

United in Grief, United in Strength: The Inspiring Actions of Matt Beck and Scott Schreffler

This year’s top nominees, Matt Beck and Scott Schreffler, come from Washington County and have shown outstanding dedication to their community. Their unique response to a tragic farm accident, organizing a touching tractor parade with over 150 tractors on the funeral day, showcased the farming community’s strength, unity, and selflessness. Their efforts provided much-needed support and hope, embodying the Heroes of Hope program’s core values and earning them well-deserved recognition.

A Tragic Accident Sparks Unwavering Community Support

When beloved farmer John Hardy tragically lost his life in a farm equipment accident, the local farming community was deeply shaken. John’s death cast a somber shadow over everyone. In response, Matt Beck and Scott Schreffler felt compelled to honor John’s memory and support his grieving family by organizing a community-wide tribute.

Unveiling the Parade: An Event of Heartfelt Coordination 

Organizing the parade was no small feat. Beck and Schreffler contacted fellow farmers through local farming groups and social media. They communicated via community bulletin boards, local radio, and word of mouth. The overwhelming response was heartwarming. 

They meticulously planned the logistics, organizing a designated meeting point in an open field for the 150 tractors expected. Each tractor had a specific spot in the parade line to ensure smooth movement. 

Safety was a priority. To manage the event smoothly, they secured permits, arranged traffic control, and organized volunteers. 

On the day, the turnout exceeded expectations. Farmers from neighboring counties joined some driving for hours. Tractors of all sizes formed a moving tribute. The parade route was lined with community members showing their support. 

Through careful planning and community support, Beck and Schreffler orchestrated a parade that honored their friend and showcased the agricultural community’s solidarity and resilience.

A Beaming Beacon of Hope: Solidarity Through the Tractor Parade 

The farming community’s response was a testament to unity and strength. The tractor parade honored a lost friend and demonstrated the community’s resilient spirit. With over 150 tractors, each symbolized the shared commitment to support each other. Schreffler remarked, “Seeing such a display of support offered a glimmer of hope for the future.” This collective act provided comfort and reinforced the strong bonds within the farming community.

The Parade: A Collective Tribute Fueled by Community Spirit 

The parade wasn’t just Beck and Schreffler’s idea but a community-wide effort. Farmers, neighbors, and local businesses all came together, polishing tractors and making banners. This collective effort echoed the community’s shared sorrow and unity, making the event even more meaningful. 

Schreffler found it humbling to see everyone unite for a common cause. “It was a true team effort,” he noted, recognizing the dedication of volunteers. The collective response highlighted the community’s inherent kindness and solidarity. 

When the Wisconsin Farm Bureau’s Heroes of Hope program honored Schreffler, he expressed deep gratitude. “This honor isn’t just for us,” he said. It’s for everyone who helped make this happen. Their support means everything.” The cash prizes and magazine feature symbolized collective achievement and unity.

Going Above and Beyond A Tribute Marked by Grace and Compassion

“Matt and Scott truly honored their friend. Their selflessness highlighted our community’s extraordinary spirit. Organizing such a parade is no small feat, and they did it with grace and compassion,” the nominator said.

Commendable Finalists: Celebrating More Heroes of Hope in 2024

Beck and Schreffler weren’t alone in their commendable deeds. Other 2024 Heroes of Hope award finalists included Andrew Dal Santo, Jennifer Webster, Tim Lins, and Katie Roth. With their dedication and support, they made a meaningful impact on the community .

Honoring Excellence: Beck and Schreffler’s Recognition and Its Stirring Impact

Beyond the acknowledgment, Beck and Schreffler will receive cash prizes and recognition in the Wisconsin Farm Bureau Federation’s magazine. This honor not only highlights their exceptional contributions but also sets an inspiring example for others within the agricultural sector, demonstrating the significant impact of the Heroes of Hope program.

Behind Every Successful Event: The Backbone of Generous Sponsorship

Generous sponsors are the lifeblood of every successful community event. The 2024 Heroes of Hope program thrived thanks to the invaluable contributions from organizations like Rural Mutual Insurance Company and Kwik Trip. Their support not only underscores the collaborative spirit that strengthens the agricultural community but also serves as a testament to the power of collective action in paving the way for a brighter future.

The Bottom Line

The story of Matt Beck and Scott Schreffler showcases the spirit and unity within the farming community. Their actions during a tragic time highlighted how coming together can bring hope and light. Organizing a parade with over 150 tractors, they honored a friend and reaffirmed the strong bonds and support in agricultural life. Celebrating their recognition in the 2024 Heroes of Hope program shows a community’s strength in rallying together. This isn’t just about awards; it’s a reminder of the profound impact we can have on one another’s lives.

Key Takeaways:

  • Heroes of Hope Program: Recognizes individuals who support the agricultural community during challenging times.
  • Top Nominees: Matt Beck and Scott Schreffler are honored for their extraordinary efforts in Washington County.
  • Tragic Prompt: Following the death of a local farmer, Beck and Schreffler organized a community tractor parade.
  • Overwhelming Participation: More than 150 tractors joined the parade, showcasing community strength and unity.
  • Collective Tribute: The parade route was lined with community members, demonstrating collective support and solidarity.
  • Recognition: Beck and Schreffler will receive cash prizes and acknowledgment in the Wisconsin Farm Bureau Federation’s magazine.
  • Additional Finalists: Several other individuals were also recognized for their contributions to the agricultural community.
  • Sponsorship: The 2024 Heroes of Hope program is supported by various organizations, including Rural Mutual Insurance Company and Kwik Trip.

Summary: The Wisconsin Farm Bureau’s Heroes of Hope program has named Matt Beck and Scott Schreffler as the top nominees for the award. Beck and Schreffler, from Washington County, organized a tractor parade on the funeral day of farmer John Hardy, which provided much-needed support and hope. The parade was a heartfelt coordination effort, with Beck and Schreffler contacting fellow farmers through local farming groups and social media. They meticulously planned logistics, secured permits, arranged traffic control, and organized volunteers. The turnout exceeded expectations, with farmers from neighboring counties joining some driving for hours. Tractors of all sizes formed a moving tribute, and the parade route was lined with community members showing their support. The 2024 Heroes of Hope program will recognize Beck and Schreffler with cash prizes and recognition in the Wisconsin Farm Bureau Federation’s magazine. Their support underscores the collaborative spirit that strengthens the agricultural community and serves as a testament to the power of collective action in paving the way for a brighter future.

Has Social Media Infected the Tanbark Trail?

For years, there has been considerable debate about how the person who leads or owns a cow influences a judge’s opinion and how the judge places the class.  With the introduction of Facebook and other social media platforms, this debate has been amplified.  Which leads to the question “Have Facebook and other social media platforms infected the show ring?”

There is no doubt that Facebook is the most powerful social tool in the history of mankind.  The ability for Facebook to connect people with similar interests from around the world is unmatched.  Previously, when you wanted to know the results of a cattle show or how a particular cow looked at a show, you had to call someone you knew who was there or wait at least a month to see the results and a few posed pictures in a print magazine.  Now, in the age of social media, pictures are placed on Facebook even before the class has exited the ring. Larger shows now offer live streaming of the show and those at the show and/or watching the show online post their comments in real time.

How the World has changed

All this has significantly changed both the method and the speed that show oriented breeders communicate with one another.  However, has this changed how animals are placed in the show ring? Ten years ago, most often the first time a judge would have seen most cows would have been in the show ring on show day. But today  judges have more than likely seen pictures and heard comments on animals long before they ever enter the show ring.

One of the great things about social media is that it has enabled members of a small, remotely located community, such as the Tanbark Trail, to connect and share their thoughts very easily.  Many top judges are active on social media and they see how certain animals are doing at shows and how popular certain animals are, long before they enter the show ring to judge a show.

Everyone has an opinion

In the past, when members of the Tanbark Trail disagreed with a judge’s placing, their comments would only be heard by a select few.  Now in the age of social media, their opinion can reach thousands in a matter of minutes.  While I have not seen many negative comments about a judge, I have indeed seen comments made about how certain cows where “gifted” due to certain circumstances.  This touches on the question of the integrity of the show ring and those who are selected to judge it.

It’s a question of integrity

The question of integrity is not a new one.  It has been around for as long as there has been subjective cattle judging.  In the age of social media the need for integrity has been amplified.  One of the interesting challenges with selecting dairy cattle judges is the fact that the best ones are often very involved in the show scene.  This means that they have developed friendships, preferences and opinions over the years. The best judges have always been those that are able to let their judging performance not be influenced by these factors.  In the age of social media, a whole new level of integrity is required.  No longer is it just the opinion of a select few, but rather the opinion of thousands that can significantly influence a judge’s decision.  Those who are of the highest integrity are able to tune out all the traditional influences as well as the new ones that social media brings to the table.

There are some who would comment that judges should not be active on social media.  I argue the exact opposite.  I want a judge who is involved in the dairy community.  All aspects of the dairy industry.  In today’s day and age, that means social media as well.  There are many judges that are very active on social media and whom I trust to have the integrity  to tune out what they read on Facebook or see online when, they are making their final decision in the ring.

Does social success influence show ring results?

There are some that would say that how popular a cow is on social media greatly influences her placing at a major show.  I would argue that the reason that most of these cows have become so popular is because they have been able to demonstrate again and again their superior conformation and hence have developed a loyal following.  There is no question that many cows’ show ring pictures have been able to go viral on social media.  However, there is a very sound reason why these cows have great pictures….they are of superior conformation.

One of the great things about show ring pictures is that they are 100% honest.  Since these photos are being posted online usually within minutes of being taken, there is no opportunity for them to be doctored or altered in anyway.  Hence, when a cow looks great in her show ring picture, it is because she looked great in the show ring.

One of the greatest pleasures I get from taking pictures in the show ring at the major shows is that I am able to get the same view of the animals in the ring that the judges of the shows see when they make their decisions.  Often I receive comments from people outside the ring about how one cow placed higher than another when from their view it did not look correct.  Very seldom have I ever had a case where these questions proved accurate. When you see the pictures afterwards, you often see that particular cows looked better from a distance than they did up close.  So while many will let their personal preference or influences affect the questioner’s own opinion, I have seldom found a case where it was not at least a tossup or where one judge’s decision on the day may be slightly different than another’s.  However, never have I seen a blatant error on the judge’s part.

The Bullvine Bottom Line

Judging a dairy cattle show is never easy. Since the introduction of social media and the growth of dairy show coverage, the job of judging has only gotten harder.  Probably the most important trait a judge has always needed is that of Integrity.  In today’s social media age, the necessity of integrity is greater than ever.  Now instead of hundreds of eyes watching you there are thousands, all with their own opinions.  Facebook and other social media platforms have done wonders for growing the popularity of the Tanbark Trail, but it has also led to the potential infection by the influences they bring.  It takes judges of the utmost integrity to tune all that out and place the animals based on how they appear on show day and only that day.  And that’s exactly what the best judges have been doing for years.

 

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Looking to Get Ahead? You Need To Break Out of the Herd Mentality

Today’s dairy cattle breeders live in exciting times. The information and tools available are expanding at lightning fast speed. Traditional methods for improving herds and generating revenue from the sale of breeding stock have gone by the wayside. (Read more: Is There Still Going To Be A Market For Purebred Cattle In 10 Years? and Which Is Your Most Profitable Cow?) The breeding of elite animals rests in fewer hands every year.

What’s In the Future for Breeders

Until five years ago breeders limited the traits they selected for to those for which data was captured by DHI and Type Classification Programs. The future will be different.

  • Cow Efficiency Will Be Key
    With milk producers getting a smaller and smaller portion of the consumers’ dollar spent on milk, breeders need to supply breeding stock that are more efficient. Feed and labor account for about 70% of cost at the farm level. Genetic indexing for feed conversion and labor efficiency hold out great promise as areas where breeding could help. To date capturing feeding and labor data at the farm level is not happening. Some research is underway on feed efficiency. Stay tuned as researchers study these areas. However no longer will longevity be #1. Cows will need to be efficient every day of their productive lives. (Read more: North Florida Holsteins: Aggressive, Progressive and Profitable, 30 Sires that will produce Feed Efficient Cows and Feed Efficiency: The Money Saver)
  • Food Safety Will Be a Must Have
    Higher and higher demands will be put on the quality of milk coming off farms. Even moderate levels of mastitis will not be tolerated. It is very interesting to see that CDN has just announced that, effective December 2013, it will publish an Official Genetic Evaluation for Mastitis Resistance. This report is well worth the review by discerning breeders. Information like the fact that for the best sires 6% of their daughters get mastitis whereas for the worst sires 22% of their daughters get mastitis.  These evaluations will be significantly more accurate that using SCS alone. Now that’s news breeders want to hear. Additionally it is quite exciting to read that in the future CDN plans to publish genetic rankings for other disease resistance traits.
  • Island Mentality Won’t Work
    Breeding dairy cattle will be just like running any sustainable business. You need all the information and you need KPI’s (Key Performance Indicators).  Breeders will need all the details which include the relationship of a trait to all other traits when making breeding decisions.  Think about it. How much more valuable is it to know all of the performance, nutrition, rumination, estrus, body temperature, health, DNA, classification, financial and other management information. Selecting for only a few traits will become a thing of the past. On-farm data capture systems will be much more extensive in even just a few years from now and it will be stored in the cloud.  Are you ready for on-farm testing for fat, protein, CLAs, protein fractions, and hormone levels? That list will grow quickly. Breeders will need 24-7 access to data and information. Data storage systems by breed societies and DHI’s will likely be a thing of the past. (Read more: Why Dairy Farmers Need To Know Their Key Performance Indicators)
  • Get Used to Global
    The world of dairy cattle breeding has gone totally global. The current Interbull system for ranking bulls will be a thing of the past. Consider the fact that Scandinavia has had cow and heifer health data recording for many years now. Think how useful it would have been to use that data to develop genomic indexes for health traits for the world. The best animals in the world will not be limited to a few countries. Can you imagine only implanting sexed female embryos that are genomically tested and in the top 5% globally? (Read more: Who Really Has The Best Dairy Cattle Genetics In The World?)
  • Less Instinct More Facts
    We often hear about the art versus the science of breeding cattle. Well get ready for the art of applying the science. So much will be known about the genetic make-up of our animals that the breeder instinct will be replaced by programs that analyse and give recommendations to breeders.

It has Already Started

Over the past few years, the breeding of dairy cattle has gone viral.  Communication by hard copy is dying quickly. Communities of breeders around the world talk every day without even leaving their office or picking up the phone. (Read more: The Shocking Speed of Social Media and the Dairy Industry) No one owns the patent on improving dairy cattle. It is a shared opportunity taken by those who want to breed improved cattle and generate income from owning the elite. Oocyte recovery will be possible from cows and heifers no matter where they are located.  And new technology and information will be available daily or weekly not every four months as is now the case with genetic evaluation releases.

The Bullvine Bottom Line

Now is the time for more global collaboration. Thinking beyond the present is a must. When it comes to breeding the ideal cow for 2020 or beyond she will need to be more complete than she has ever been before. (Read more: The Perfect Holstein Cow) If you haven’t considered one or more of the above changes you may already be in danger of falling behind.

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The Shocking Speed of Social Media and the Dairy Industry

There is no question that social media has changed our world.  From the ability to talk to people of like mind from anywhere in the world to the ability to learn the latest news instantly, the dairy industry has changed dramatically as a direct result of social media.(Read more: How Social Media Is Changing the Holstein World)

Every second 2,200 tweets are posted, 580 users update their Facebook status and 24 minutes of video are uploaded to YouTube.  The scary part is that adoption rates of new social networks are accelerating.  It took LinkedIn 3.5 years to reach 10 million users.  The same feat took Twitter just over 3 years, and Facebook 2.5 years.  Most recently Google+ did it in just 2 weeks.  The reach of social networks is spreading faster than any infectious disease in the history of mankind.  From 2005 to2010, Facebook gained over 500 million users.  More than the entire world population at the time of the Black Death. (Read more: How Social Media Is Changing the Holstein World)

Shocked and Amazed in the Show Ring at Summer Show

This past week’s events highlighted for me just how astonishingly fast social media is.  First, while attending the Ontario Summer Show, the power of the Internet and social media certainly flexed its muscle (Read more: Ontario Summer Show 2013 Holstein Results).  Coming into the show, I would have told you that Valleyville Rae Lynn VG-89-2yr, the Res. All-Canadian Sr. 2yr old from 2012 and 1st Senior 3 & Intermediate and Reserve Grand Champion Ontario Spring Show 2013 would be able to stroll her way to an easy win.  Then entered Raivue Sanchez Pamela and Desnette Alexia Roseplex and you could hear the excitement in the crowd rise to another level.  Roseplex, a cow that probably has one of the greatest side profiles I have ever seen, has been developing well since winning Intermediate Champion at the 2013 Quebec Spring Show and has gained more chest width and rear udder width to go with that amazing profile.  Then there is Pamela that on any other day, against any other competition might have been the talk of the town.  Instantly, I was getting messages from breeders around the world saying how amazing that class was and speculating about who would win.  The shared pictures from all three cows were extremely popular.  But once you saw these three amazing cows in line, you realized that Rae Lynn was simply that much longer and dairier than these other two also outstanding cows.

IMG_9308

Valleyville Rae Lynn VG-89-2YR
First Senior 3 year old, Intermediate Champion and Reserve Grand Champion
Owned by Quality, Granja Ponderosa, Al-Be-Ro Land & Cattle, ON and Spain

Almost instantly the questions switched to asking when we will see Rae Lynn against the likes of Butz-Butler Gold Barbara VG-89-2yr and Eastriver Gold Deb 850 EX-92 EX-92 MS?  The challenge is that since Rae Lynn has been milking since last October and is not due again until March 2014, we may not see her again until the Royal, passing on the long trip to World Dairy Expo.  Let’s hope that we may see her at Madison to give us the greatest Senior 3 year old class in history.

Grand Champion Ontario Summer Show - Calbrett Goldwyn Layla (Goldwyn), Mature Cow, For then owners: Cormdale, Genervations, Kruger, Al-Be-Ro land and cattle.  Now owned by Comestar Holsteins and Ponderosa farms of Spain.

Calbrett Goldwyn Layla EX-95
1st Mature Cow and Grand Champion Ontario Summer Show
For then owners: Cormdale, Genervations, Kruger, Al-Be-Ro land and cattle.
Now owned by Comestar Holsteins and Ponderosa farms of Spain.

Having said that, none of this chatter could compare to what was to follow around Calbrett Goldwyn Layla EX-95.  Normally, when it’s time for the mature cow class, it comes down to which cow has had held up to the wear and tear.  However, this year at Ontario Summer Show, things were a little different.  The winning mature cow was a 3rd calf 7 year old.  This became a subject that was very polarizing to breeders at ringside and especially online.  She was shown perfectly by the great showman David Dyment.  He always seems to know how to make a cow stand out.  There is no question that Layla catches your eye.  She is extremely dairy and strong and looked the part.  She did handily win the class.  The part that shocked many was when Judge Bruce Mode went on to name Goldwyn Layla Grand Champion of the show.  We are certainly fans of judges who take bold moves here at the Bullvine (Read more: Dairy Show Judging – It Takes Courage)

The reaction online was certainly mixed.  Almost instantly, there were comments being posted either in agreement or disagreement.  Questions starting coming in about just how good did she look and did she need extra help in order to make it to the ring?  It’s not unusual for these rumors to swirl around champions. And stories — true and false — begin to be shared. Today they’re shared instantly!! Call it marketing.  Call it borderline ethical.  The concern is there, especially for young breeders who are looking to get into the marketing of elite cattle genetics.  If the concerns are true, what message does this send to them?  Here we may have a cow being rewarded for all the wrong reasons.  Will she contend at Madison or the Royal?  Will she even be there?  Moreover, how is she beating a cow that has the potential to become one of the greatest of all time?

Changing the Conversation

Fortunately, it didn’t take long for the conversation to change to a more positive note.  This year’s International Intrigue Sale hosted by Ferme Blondin was certainly a positive for the industry.  (Read more: International Intrigue: Forget the Records It’s About the People and International Intrigue at Ferme Blondin Sale Results 2013).  While the sale didn’t have some big name World Dairy Expo Grand or Intermediate Champion contender, it certainly did have a strong line up with many outstanding individuals.  Extremely popular online was Jacobs Sid Bamba, a Sid from World Dairy Expo contender Jacobs Goldwyn Britany EX-96 who sold for $50,000 and Ms C-Haven Oman Kool-ET (VG-87-2YR), the former number one gTPI “Man-O-Man” daughter in the U.S. and second highest protein cow at +80, who sold for $92,000.

Jacobs Sid Bamba

Jacobs Sid Bamba
A Sid from World Dairy Expo contender Jacobs Goldwyn Britany EX-96
Sold for $50,000 at the International Intrigue Sale

While Layla selling to Comestar and Ponderosa for $125,000 at the Cormdale Summer Sale on Monday (Read more: Cormdale Summer Sale Results) re-ignited the conversation, I thought we would have a quieter time for the rest of the week.  However, that certainly was not the case.  Normally it’s my personal opinion editorial pieces that get us here at The Bullvine in trouble.  This time it was our interview with Don Bennink (Read more: North Florida Holsteins: Aggressive, Progressive and Profitable!!)  that took the conversation in a different direction and to completely new levels.  This time is wasn’t just the small segment of the marketplace that follow the shows, but rather it was the dairy community at large who felt the need to let their opinions be known.  There is no question that Don’s opinions about type classification, type evaluations and how they predict longevity have fueled this    polarizing subject.  .  As a strong supporter of type classification, it has caused mixed thoughts in my own head (Read more: The Truth About Type and Longevity) and has generated some amazing conversation on Facebook.

Just When You Think It’s All Over

Just when I think that it’s all over, and that we can now settle down to a holiday long weekend with the family, a completely new fire erupts.  One of our news items from the weekend about how the Whitaker family of Georgia had the unfortunate occurrence of having one of their trusted employees  suspected of illegal activities leading to 40+ cop cars, and SWAT personnel in cooperation with the family descending on the farm.  This led to the finding of several guns, marijuana and methamphetamines, which investigators estimated could be worth $50,000.  While this is certainly unfortunate for a great family who are strong members of the dairy community, the reaction to the news article we collated “FBI Storms Whitaker Farm For Drug Bust”, certainly caused a commotion on Facebook with a few breeders who felt the title did a disservice to this family.  Yet another example of the power and speed of social media.

The Bullvine Bottom Line

Everyone is entitled to his or her own opinion.  Dairy farmers have never been short on having them.  The difference is that, through social media platforms like Facebook and Twitter, breeders can now share their opinion with thousands instantly instead only with a few local breeders.  You no longer have to call several breeders to find out what happened at the show or sale.  You don’t even have to wait for it to be printed in one of the old school magazines.  Things are happening in real time and the news is now coming to you, instead of you having to go and find it.  One of the biggest changes we have noticed since starting the Bullvine is how many breeders no longer go to the news sections of the dairy publications anymore.  They now watch their Facebook news feed and if there is an article or news item of interest that has been shared by a fellow breeder or company they follow, they go ahead and read it.  No longer do they have to surf through many sites just to find the few tidbits they would be interested in.  Now they can get it all in their Facebook news stream complete with the ability to share their opinion with their friends and fellow breeders.  It is truly shocking the speed of Social Media and how it has affected the dairy industry.

For those of you wanting a little guidance check out “The Dairy Breeders Guide to Facebook”.

MODERN DAIRY MARKETING: Winning Hearts, Minds and Wallets

It’s haying season here.  A wonderful time of year for dairy farmers who produce the food that feeds the cows that produce the milk that feeds the consumers.  As we are watching the weather with one eye and with the other one on the cows and machinery, do we ever spend any time thinking about the next person who buys our dairy genetics? We love dairying and we do it to the best of our ability.  Our hearts and minds are engaged.  Do we consider engaging the hearts and minds of our genetics customers? Or are their wallets all we care about?

We have to be careful that we don’t think only of the pay cheque and forget that we are providing a product for real people.  In today’s marketplace we have two distinct customers.  First, the milk drinkers who we are more or less involved with, depending on the product we produce and what country we produce it in.  And secondly, the cattle buying customer.  Just as our future in the dairy aisle depends on the product we deliver, our future in the genetics industry depends on what we deliver and not what we can get away with.

The milk drinking public gets turned off by the media message of scary farm practices, rising health issues and poor animal care.  These concerns reflect badly on each one of us in the dairy industry.  We can’t separate ourselves from the message. Likewise, when it comes to selling cattle, we have to respect ourselves and our customers enough that buyers know what we stand for. If we allow ourselves to be the type of business where responsibility ends once the cheque is cashed, then we deserve to have our sales drive out the lane and forget us the next time they buy.

Dairy Sales Are All About People First

If you ever found it impossible to find out details about animals in a sale. If you have been disappointed after purchasing an animal to find out that there is an issue that wasn`t revealed. If you ever found that you were taken in by the fine print in a contract, you know where bad feelings start. “It’s nothing personal.” is the exact opposite of how you feel.  It’s very personal!

Good Business is Built on Trust

Good dairy business kicks in when marketers are smart enough and brave enough to work side by side with their buyers for the same end result – good dairy cattle.  When full disclosure allows you to make informed decisions, you remember it.  You will go back to that source again and again.  Of course, this means that a huge opportunity exists. You will likely do best if you avoid misdirection and pandering and instead embrace an honest approach to doing business. RULE #1: Build trust by treating your customers like respected peers and admired family members.

As Good as Your Word

Think about the last time you were impressed by how you were treated in a sales transaction.  It’s unfortunate that it’s rare enough to be remarkable. It is so refreshing to find your issues meaning more than a dollar sign and receiving more than was promised and not simply the legal bare bones. Today – especially with the instant sharing possible through social media – your happy transactions and your sad ones are shared far and wide. The word gets out and has instant repercussions on your business credibility and bottom line.

Marketing is More About the Stories than the Sales

Social media has found its way into the dairy business and is having a tremendous impact. Everyday there are new blog posts, videos and press releases. While this is fantastic for agriculture as a whole, it can be really hard to get your dairy business noticed. If you want to rise above the herd, you have to have a good story that captures attention. You need to share what you believe in, who you are and what you stand for.  The invisible face behind a magazine ad or an AI brochure listing is too easily lost in the 21st century crowd.

Today You DON’T Get What You Pay to Advertise For

In the not too distant past dairy players where the ones with the money to step up to the marketing table. It took advertising money to make money. Today, with social media, a business of any size can connect with customers and do it without spending a dime on paid advertising. Social media has changed the game and now anyone can compete regardless of the size of their marketing budget.

Where to Go?  What to do?

No sooner do you get comfortable with one or two pieces of modern technology, then a whole handful more present themselves to your flying fingers. Sites like Facebook, Twitter, Reddit, and YouTube have totally changed the relationship we have with present and future customers.  It can be challenging to figure out where to focus your time and energy. Here again it’s not the single choice of one site over another.  In easily understood farmer terms, it’s about cultivating relationships. Find the way to tell your story in a way that is comfortable, honest and open and you will engage customers loyal to you and your business.

Talk is NOT Cheap

This may sound like a complete reversal from the “free” advertising mentioned earlier but, in this case, it is referring to what happens after everyone finds you and then has the ability to share their experience and thoughts, not just with the neighbor over the fence, but with hundreds to thousands of people.  Today, more than ever, you must walk the talk and be accountable to your customers.  The minute what happened in your barn, in your office or at your auction sale hits the wires it becomes the measure of your business.  Believe it!  When bad news gets out there it’s going to be shared so quickly it will make your head spin and your bank balance shiver in fear.  In the past when bad news raised its ugly face, you had a certain amount of time to plan how to respond.  Today, if you wait to respond, it can be too late.  Responding in real time with real information will be more successful in transforming negative publicity into a building opportunity.

The Bullvine Bottom Line

Is there a way to use social media so that you won`t have to suffer through scary mistakes?  No! Mistakes happen in any environment.  Equipment fails.  Hay weather upsets the routine.  Cows get sick. And that’s just one farm.  Ramp that up to real-time techie interaction on the web and you can’t expect perfection of yourself or anyone else.  Rather than worrying about making mistakes, you should be worried about not making them!  If you’re not experimenting with social media that means you’re missing out on a myriad of ways to win hearts, minds and wallets!

 

 

To learn how to get your farm on Facebook download this free guide.

 

 

 

The fakebook – Our Secret is Exposed

For those who don’t understand social media, which tends to be the gray-haired generation, they like to say that Facebook is just a bunch of college kids spouting off about things that don’t apply to them.  Furthermore, many say that there is no need to get involved in social media because it’s not where the “buyers” are.  In actual fact, both statements could not be further from the truth.  The first thing breeders need to understand about Facebook and the other social media platforms is that they are simply stories.  Instead of breeders sharing stories in the milk house, or at ringside, they are happening online.  It’s that change of location that is the first hurdle.  Many are afraid of change.  It is easier to pan it and accuse Facebook of being a fake than it is to adjust to the change.

There`s an even bigger difference.  Instead of  it being a one on one chat in your barn with a few people discussing  who is the greatest show cow  of all time (Read more: The 8 Greatest North American Show Cows of All-Time and Who would you vote for as the greatest Holstein show cow of All-Time?) or the best type sire ever (Read more: Braedale Goldwyn: Is he the greatest type sire ever?  and Who would you vote for as the greatest type sire ever?)  now it is  happening online with thousands from around the world.  This allows all breeders to tell their story to thousands of people, cheaper, and easier than ever before.

It’s all about telling a Story

Before Facebook, to get your story out there you needed to be fortunate enough to get one of the major print publications to do an article about your farm.  Or you had to spend thousands in advertising to get your message out there.  With tools like Facebook breeders can tell their story at relatively no cost to thousands of potential customers.

Now I know what you’re thinking, “Are there really thousands of dairy breeders online?”  The answer is “Yes.  Yes. Yes.”.  Despite the fact that some publications like to buy followers from nondairy markets in order to pad their numbers, there really are breeders who are having amazing conversations online.

Facebook competitor

Take for example the recent Breeder’s Choice Awards from the Bullvine (Read more: The Winners of the 2012 Breeder’s Choice Awards are…).  In a one-week period we had over 3,000 Dairy Breeders cast more than 8,000 votes.  Now I know the next comment will be that those are a bunch of college kids.  Well actually our Facebook page reports that 50% are over the age of 25.  Moreover, 31.6% of our followers are male over the age of 25.  That’s 2897 followers that are male over the age of 25.  That’s more than most dairy publications readership, male or female, any age. So they are not only college kids.  In fact I have conversations with dairy breeders of all ages.  Breeders who you would never have thought would spend so much time online, are actually following the conversation.  In fact our Facebook page reaches over 125,000 people on a weekly basis.  That is more than the COMBINED total subscribership of the major dairy breeder print publications in the world!

The Bullvine likes demographics

Think about that for a minute. On Facebook you can reach more people at next to no cost, than you can reach offline even when you’re spending thousands of dollars.  Why is that?  Well it’s simple, Facebook is today’s most effective tool for finding entertainment and information.  How you ask?  It’s simple.  In your Facebook stream your friends comment, share and like photos, articles, videos or other types of content.  By doing so, people who have similar interests to you (your Facebook friends) are in effect narrowing down all the content that is out there in the world, to what you’re most likely to want to read or watch.

social proofFor us here at the Bullvine Facebook has been one of the greatest sources for finding new readers.  One of our current subscribers reads something on our website, finds it interesting enough to share it or make a comment about it on Facebook, and then their friends come to the Bullvine and read it as well.  That is why you find many of our articles having hundreds of shares on Facebook, instead of donuts like the other online publications.  We don’t only publish all the same boring new releases that every other publication puts out, but rather, on a daily basis, we are producing thought provoking original content.  Instead of just bragging that we get thousands of visitors to a website a day, we have the trackable social proof from Facebook that people are engaging in our community.  Moreover, it’s the reason many breeders, who don’t always agree with us, keep coming back to the Bullvine.  Think about it, over the past year, what articles, events or content has driven the most conversation?  You don’t need to be told where the conversation is at. As a dairy breeder you are part of the conversation and already know where it`s going on.

So how does this apply to the average breeder?

It’s really pretty simple.  Set up your own Facebook page or a Facebook Fan page for your farm.  Tell your story.  Did you have a great classification round and want to let the world know?  Share it on Facebook.  Had a great flush and want to sell the embryos from it?  Share it on Facebook.  Your friends will spread the word and before you know it, you too will start to have a loyal following.

VALLEYVILLE RAE LYNN-udder-web2

A few things to remember.  Just like that first date with that hot dairy princess, it will go better if you don’t make it all about you.  On our Facebook page we make sure for every story we share of ours, we share someone else’s story.  That is one of the major reasons many breeders check out our feed on a daily basis.  We are sharing content that we find interesting as a dairy breeder and, as a result, other dairy breeders typically find it interesting as well.  That is also why almost 70% of the breeders who follow our page share, like or comment on the information and entertainment we are sharing on a weekly basis.  Now 70% sounds like a big number and it is. On a weekly basis that is over 6000 people engaging in the conversation, that is almost 3 times as many as any other publication.  The thing that these other publications don’t get is that instead of just sharing a pretty picture each day, we are sharing interesting articles from around the world.  We are asking questions.  We are joining the conversation.  That’s because we get it.  We are breeders first and love being part of the breeder community.  We are not trying to drive traffic to our website, so we can justify the high expense to advertise on our site.  We are joining in with and, often times, starting the conversation.

engagement

A great example of this is that recently we shared an advertisement from a sale manager for an upcoming sale.  We were impressed with their list of consignments, so we shared it with our readers.  That advertisement was seen by more people on our Facebook page, than in the major print publication that they had spent thousands of dollars on.

The Bullvine Bottom Line

Now I know change can be hard.  And for those who have been successful through traditional methods, it can be even harder to adjust to these changes.  But the world has already changed. Either you adjust to live within or it will move on without you.  Facebook is not Fakebook.  It is real people, real stories and real connections.  If you don’t learn to leverage the power of it, the only thing that is going to be fake is the money in your wallet.

 

 

To learn how to get your farm on Facebook download this free guide.

 

 

How Social Media Is Changing the Holstein World

The days when dairy breeders could only find out the latest gossip from the local semen or feed salesman are long gone.  With the help of social media platforms like Facebook, breeders can find out who won what show or who just got the VG-89-2yr almost instantaneous.  The World Wide Web and more specifically social media have taken bulk tank conversation to a completely new level.

As a kid I could remember when our local embryo technician came in we would find out everything that was going on in the local community and then later when the sires analysts came in we would find out what bulls are hot or what gossip was going around.  I can remember that every time the sires analysts came in we were always trying to find out who the next top bull was going to be.  These days even the sire analysts are heading online to find out what’s happening.

Perception is NOT reality

The biggest challenge that has caused the dairy industry to be behind other is a perception issue.  For a long while many breeders thought, and some still think that, twitter is just about what people are having for lunch and Facebook is about sharing pictures of the kids.  The reality could not be any farther from the actual fact than that.  There are over 77,000 dairy farmers on Facebook, and that the average Facebook user logins in daily.  (To read more check out 7 Reasons Why Your Dairy Farm Needs To Be on Facebook)  Could you imaging a platform more suited for dairy breeders looking to find out the latest news?

Then there is Twitter.  While still new to lots of dairy breeders there are some great opportunities for breeders to join in real-time discussion about the issue that face them.  Two great examples of this are AgChat, a moderated Twitter discussion that takes place every Tuesday night, and Bullchat that happens on Thursdays at 1pm EST.  Since its creation in 2009, nearly 10,000 people from ten countries have attached the hashtag #agchat to their tweets, or joined in to discuss issues and share ideas related to food and farming.  In addition, the hashtag #bullchat has had many great discussions about the value of A.I. contracts, breeding cattle in the heat, Genomics, and many more pressing issues.  All topics on #bullchat are breeder driven but have had some great support from the socialally enabled A.I. companies.

Dairy Magazines are Old School

Gone are the days when the few magazines controlled what dairy breeders got to be aware of and think.  In the past information was pushed on dairy breeders as the dairy publications decided what was relevant and what was not.  In today’s socially empowered day and age, it’s now the dairy breeders who control the conversation and the dairy magazines are struggling to keep up.

If you look at how many of the dairy magazines are using social media you will see that they are just using these new channels to push out the same old message.  They are not working at engaging in the conversation.  Instead of letting breeders dictate the conversation, they are trying to dictate to the breeders.  Check out how many of these magazines allow comments on their articles?  What are they afraid of?  Better yet how many of these magazines actually share articles online?  Alternatively, are they just using their social media accounts and their website to sell more magazines?

The Bottom Line

Social media is like teen sex.  Everyone wants to do it.  But for the most part nobody knows how.  When breeders finally get on to social media and learn as they go, they discover that it was not as hard as they thought.  The biggest thing I can say, just dive in, I am sure you will enjoy the ride.

For those of you wanting a little guidance check out “The Dairy Breeders Guide to Facebook”.

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