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How Cheese Exports and China’s Demand are Powering the US Dairy Economy in 2024

Monday, June 24th, 2024

Explore how record cheese exports and changes in China’s demand are impacting the US dairy economy in 2024. Will the industry continue to grow despite global challenges?

The U.S. dairy industry will start strong in 2024. The industry is hopeful and wary, given record-breaking cheese exports and shifting Chinese demand. “Record exports and increased domestic demand are positive,” Kathleen Noble Wolfley from Ever.Ag said, noting the encouraging patterns. These elements are guiding the American dairy industry toward a year of promise.

Positive Trends Amid Challenges: U.S. Dairy Economy Sees Record-Breaking Cheese Exports and Bolstered Domestic Demand

With record-breaking cheese exports of 75 million pounds and a 15% increase in domestic demand, the U.S. dairy business shows good trends despite obstacles. Cheese exports increased by 75 million pounds over the previous year, currently reaching markets in Mexico, South Korea, and Japan. Kathleen Noble Wolfley from Ever.Ag observed that this change relieved the domestic pricing pressures projected in 2023.

Mexico stands out by buying 35% of U.S. cheese exports. This solid demand worldwide and higher local consumption are driven by extensive brand campaigns, which provide a balanced market situation.

Looking forward to the remainder of 2024, these patterns indicate a bright future for the American dairy sector despite possible obstacles. Study more.

Unpredictability in Key Export Markets: The Emerging Challenges in China and Mexico

Export market concerns are intensifying in China and Mexico, where unpredictability is rising. Political developments in Mexico and a depreciated peso are complicating exports. This devaluation of money throws additional doubt on the commercial relationship, potentially leading to reduced purchase volumes and increased competition in other markets, exacerbating pressures on U.S. surplus management and pricing strategies.

China’s lower imports have meanwhile upset predicted market stability. According to reports, China could soon start exporting, intensifying rivalry and forcing American dairy farmers to seek fresh markets for expansion through [specific strategies].

Increasing Global Competition: Navigating the Challenges Posed by Decreased Shipping Costs and Strategic Trade Agreements

The growing competitiveness of other dairy-exporting nations resulting from lowered transportation costs adds to the complexity of the U.S. dairy export business. This allows nations such as Australia, New Zealand, and the European Union to present their dairy goods at more reasonable rates through strategic pricing, advanced logistics, and favorable trade agreements.

These nations’ speedier and cheaper delivery of goods, made possible by logistically efficient systems, disadvantages American exports. Furthermore, their good trade deals with China suggest that American manufacturers might find it difficult to maintain their market dominance in this vital area.

Further complicating the scene is China’s possible change in dairy import preferences depending on price and supply dependability. To be competitive in a market going more and more price-sensitive, U.S. exporters must continually innovate or cut prices.

Retail and Foodservice Boost: The Dynamic Role of Domestic Cheese Demand in the U.S. Dairy Economy

The U.S. dairy business is greatly affected by the growing domestic demand for cheese, particularly in the retail and catering industries. Major corporations are luring more customers with creative marketing, such as customized digital campaigns targeting specific demographics, and appealing discounts, such as buy-one-get-one-free offers. Restaurants have also ingeniously included cheese on their menus, driving more consumption.

The higher demand might raise cheese prices. Promotions drive regular customer purchases that rapidly deplete stocks and call for more manufacturing activity. Complicating the situation are “rolling brownouts” brought on by bovine influenza A in dairy manufacturing.

Sustained strong demand might drive cheese prices higher, causing stores to cut discounts to protect profit margins. This could lead to

shifts in consumer purchasing behavior, potentially decreasing overall cheese consumption as higher prices push budget-conscious shoppers toward more affordable alternatives. This delicate dance between maintaining market attractiveness through promotions and responding to the economic realities of supply and demand underscores the complex and dynamic character of the dairy market in 2024.

Assessing the Current Landscape: Production Challenges and Market Dynamics in the U.S. Dairy Industry

The U.S. dairy economy, though consistent, has experienced a slight drop in output compared to previous years. A significant factor contributing to this decline is Bovine Influenza A, often referred to as avian influenza in cows. This disease exacerbates the reduction in production, leading to what experts call “rolling brownouts”—periods of lowered output in affected herds. Typically, these rolling brownouts result in a 10% decline in milk production for about two weeks, followed by a recovery period of another two weeks.

Another major problem is the great expense and unavailability of heifers necessary for herd replenishment and expansion. This restricted availability tightens the milk supply and poses significant challenges for farmers hoping to increase their activities. These production difficulties draw attention to the intricate dynamics in the American dairy sector, which calls for farmers’ resilience and flexibility.

Forecasting Futures: Navigating Price Volatility and Strategic Planning for the U.S. Dairy Industry’s Year-End

Ever.Ag projects Class III futures ranging from $18 to $20 per hundredweight and Class IV ranging from $20 to $22 for the remainder of 2024. These forecasts suggest a cautiously optimistic outlook for the U.S. dairy industry, indicating potential price stability and favorable margins for producers. However, market volatility still poses significant challenges even with these hopeful forecasts. “We will continue to see volatility in these markets,” Kathleen Noble Wolfley notes, emphasizing the necessity of strategic planning as the year progresses. She also underscores the need for awareness and flexibility, advising industry stakeholders to remain vigilant and adaptive in response to rapid market shifts.

The Bottom Line

Despite the challenges, the U.S. dairy industry, buoyed by record cheese exports and increased local demand, is poised for a promising 2024. The industry’s resilience in navigating the erratic nature of key markets like China and Mexico, along with the ability to manage reduced herd growth and illness effects, instills confidence in its stakeholders. The key to success lies in adapting to these changing dynamics for strategic orientation and maintaining good margins.

Key Takeaways:

Record U.S. cheese exports in the initial months of 2024 have helped alleviate domestic market saturation.
Increased domestic demand for cheese in both restaurants and stores is buoying the market.
Key export markets like China and Mexico are becoming less predictable due to political and economic fluctuations.
Decreased shipping costs may result in increased global competition, potentially undercutting U.S. dairy prices.
Bovine influenza A is causing intermittent declines in milk production, further tightening the already constrained supply.
The high cost and limited availability of heifers are hindering farmers from expanding their herds.
Ever.Ag forecasts continued market volatility, with class III futures expected between $18 and $20 per hundredweight, and class IV between $20 and $22.

Summary:

The U.S. dairy industry is expected to start strong in 2024, driven by record-breaking cheese exports and a 15% increase in domestic demand. However, the industry faces challenges such as unpredictability in key export markets like China and Mexico, which may lead to reduced purchase volumes and increased competition in other markets. The growing competitiveness of other dairy-exporting nations adds complexity to the U.S. dairy export business. Domestic cheese demand plays a significant role in the U.S. dairy economy, with major corporations attracting customers through creative marketing and attractive discounts. However, higher demand might raise cheese prices, leading to stores cutting discounts to protect profit margins. This could lead to shifts in consumer purchasing behavior, potentially decreasing overall cheese consumption. Despite these challenges, the U.S. dairy industry is poised for a promising 2024, with resilience in navigating key markets, managing reduced herd growth, and adapting to changing dynamics for strategic orientation and maintaining good margins.

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Categories : Dairy Markets

Brenda Snow Receives Prestigious AJCA-NAJ Award for Advancing Jersey Breed and Dairy Industry

Monday, June 24th, 2024

Learn how Brenda Snow’s dedication changed the Jersey breed and dairy industry. Interested in her journey and impact? Discover her prestigious AJCA-NAJ award.

Brenda Snow of Brookfield, Vt., has been honored with the prestigious Award for Meritorious Service by the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ). This highly esteemed award, presented annually, recognizes individuals who have made outstanding contributions to the Jersey breed and its owners. It celebrates those who have significantly advanced the Jersey breed in the United States through research, education, development, marketing, or other critical activities within the dairy industry. Brenda’s receipt of this award is a testament to her dedication and notable contributions to the Jersey breed and its community.

“The love breeders in her area had for her was always evident, and Brenda strove every day to keep that trust and commitment,” wrote Herby D. Lutz, a former JMS manager and current sire analyst with Select Sires Inc.

Brenda Snow’s work was not just a job but a mission. Her dedication and the profound impact she has had on the Jersey breed and the community of breeders and dairy farmers make this esteemed award so fitting for her.

Brenda Snow: A Pillar of Dedication and Transformation in the Jersey Breed and Dairy Industry

Brenda Snow’s career is a testament to her unwavering passion for the Jersey breed and the dairy industry. Over three decades as an area representative, she fulfilled administrative roles and actively engaged at the grassroots level. Her efforts to expand markets for Registered Jerseys and establish significant Jersey herds on the West Coast were driven by her deep love for the breed and commitment to its growth. For instance, she played a crucial role in the relocation of production-bred Jerseys from the Northeast to new homes across the country, a strategic move that significantly bolstered Jersey Marketing Services (JMS) and laid the groundwork for future herd developments.

At Sno-Krest Farm in Brookfield, Vermont, Brenda, her husband Wes, and their son Jarrett managed a highly respected herd of Registered Jerseys. Their herd, recognized for its quality, often fetched premium prices at consignment sales and set an example of best practices in dairy farming.

Brenda’s influence extended beyond marketing, sales, genetics, and animal husbandry. Her dedication and hard work improved the livelihoods of Jersey breeders. They drove the growth of the Jersey breed in the United States. Her legacy is not just in her significant contributions to the industry but also in her lasting impact on the community of breeders and dairy farmers, who continue to benefit from her work.

Brenda Snow’s Pioneering Contributions to the Jersey Breed’s Expansion and Market Development

Brenda Snow’s contributions to the Jersey breed’s growth are significant and monumental. She played a crucial role in expanding the market for Registerbreed’seys, strategically moving production-bred Jerseys from the Northeast to new homes across the country. This significantly bolstered Jersey Marketing Services (JMS) and laid the groundwork for future herd developments.

One of Brenda’s achievements was building the large West Coast Jersey herds by transporting potloads of Jerseys to new facilities. This move supported the growing cheese industry by ensuring a steady supply of high-quality milk, cementing Jersey’s breeds’ reputation for superior dairy output.

BrBrenda’s foresight in placing Jersey replacements in commercial venues helped catalyze the brbreed’s growth in component pricing markets. Notably, over $1.1 million worth of Jersey replacements were sold through the Vermont State Sale and New England Spring Sale in 2008, providing substantial financial uplift to dairy producers.

Her strategic contributions to the Jersey Breed include expanding market reach and enhancing the genetic pool. Brenda’s foresight in placing Jersey replacements in commercial venues and facilitating the sale and distribution of top-tier genetics was a testament to her leadership and vision. Her strategic decisions continue to shape the breed’s future, instilling confidence in the industry and breeders alike.

Brenda’s monumental contributions to the expansion and development of the Jersey breed are monumental in expanding the Jersey breed and supporting owners across the Northeast. Her three-decade tenure as an area representative saw her working with Jersey Marketing Services (JMS) to relocate production-bred Registered Jerseys, crucially filling new facilities on the West Coast to supply the burgeoning cheese industry.

By consistently connecting breeders and buyers, Brenda ensured high-quality Jerseys found homes where their genetic potential thrived. Her efforts helped scale tie-up sales significantly, marketing thousands of Jersey replacements to dairy producers, especially after the Federal OrdBrenda’sm.

Brenda’s keen insights and dedication laid a foundation for the sustained growth of Jersey herds, particularly integrating them into West Coast dairy ecosystems. Her work was pivotal in enabling Jerseys to thrive in diverse environments, contributing significantly to the national dairy landscape. Snow’s Brenda Snow’s Unparalleled Accomplishments in Marketing and SSnow’ Brenda Snow’s marketing and sales accomplishments significantly shaped the breed’s reputation. Transforming tie-up sales into major commercial venues, she facilitated the sale of Jersey replacements tailored to component pricing markets post-Federal Order Reform.

Her standout achievement includes the 2008 Vermont State and New England Spring Sales, where combined sales exceeded $1.1 million, showcasing her ability to nurture relationships and identify market opportunities.

Brenda’s efforts extended to the breed’s geographical reach. Through relentless hard work and strategic planning, she transferred production-bred Registered Jerseys from the Northeast to the West Coast, benefiting a growing cheese industry and establishing economic benefits for breeders.

Her eye for quality marketers and acumen built robust channels supporting and enriching breeders. Brenda’s efforts empowered breeders with immediate sales outcomes and long-term growth opportunities, solidifying her legacy in the industry’s marketing and sales sector.

Her eye for quality markers and acumen built robust channels supporting and enriching breeders. Brenda’s efforts empowered breeders with immediate sales outcomes and long-term growth opportunities, solidifying her legacy in the industry’s marketing and sales sector. Brenda Snow’s expertise in elite Jersey genetics marks one of her most pivotal contributions to the breed. With a sharp eye for high-caliber cattle and a profound grasp of genetic potential, Brenda helped breeders leverage elite genetics that left an enduring legacy. Noteworthy examples include Molly Brook Fascinator Flower and Pearlmont Impuls Daffy, whose progeny have significantly advanced the breed.

Molly Brook Fascinator Flower’s descendants have an international presence, thanks to Brenda’s meticulous selection. Pearlmont Impuls Daffy became a genomic sensation after her 2008 All American Jersey Sale, showcasing Brenda’s skill in promoting superior genetic stock. Both cows were finalists in the 2015 Jersey Journal Great Cow Contest, highlighting their exceptional contributions. Brenda Snow has elevated the breed’s genetic diversity and global standing through these strategic efforts.

Beyond Professional MilestoSnow’srenda Snow’s Unyielding Commitment and Grace in the Dairy Industry

Beyond her professional know-how, Snow’s relentless drive and determination distinguish her as a dedicated figure in the dairy industry. Her commitment to the Jersey breed and its community showcases a customer-centric approach, conducting business with a unique blend of grit and grace. Her unwavering dedication, integrity, and respect for the Jersey breed and its community have been the guiding principles of her career, earning her the trust and admiration of breeders and dairy farmers alike.

“The love breeders in her area had for her was always evident, and Brenda strove every day to keep that trust and “commitment,” reflected Herby D. Lutz, a former JMS manager and current sire analyst with Select Sires Inc. Sara Barlass, who succeeded Bre” da, noted, “Brenda had made a huge impact on a lot of breeders, especially women-owned and small herds. These herds were pushed to new levels thanks to her effort and “compassion.”

Colleagues and breeders admired Brenda for her expertise and kindness. Jennifer McReynolds of Lucky Hill Farm “L.P. shared, “Brenda quickly became a trusted colleague whom I could turn to for Jersey breeding and marketing advice and general dairy industry” knowledge.” David Norman of Normandell Farms praised her work ethic and eye for quality cattle”, stating, “She was one of the first to arrive to check papers, feed, and care for the heifers, sometimes totaling 300 head, and followed through until all” were sold.”

These testimonials show Brenda’s reputation as a dedicated, trustworthy figure who consistently went above and beyond to serve breeders and the Jersey community.

From Humble Beginnings to Educational and Professional AscSnow’srenda Snow’s Early Journey in the Dairy Industry

Before making her mark in expanding the Jersey breed, Brenda Snow’s journey was defined by rigorous education and early industry experience. Starting farm work at eight and fully engaging in dairy farming at 16, Brenda’s passion for the industry was evident. In 1984, she earned an associate degree in dairy management from Vermont Technical College and a bachelor’s degree in dairy science from Virginia Tech.

Between degrees, Brenda gained crucial experience managing and marketing cattle at Lemax Farm and Howacres Farm in Vermont. His role as a “herdsman” before the term “herdsperson” existed highlighted her pioneering spirit.

After completing her education, Brenda joined the artificial insemination sector as a district manager and sales development technician for ABS. She taught A.I. techniques and the company’s mating program across several regions, laying the foundation for her influential roles in breed promotion. Maurice E. Core’s Vision: The Catalyst for Brenda Snow’s Pivotal Role in Market Development

Brenda’s journey took a pivotal turn when Maurice E. Core, the executive secretary of the American Jersey Cattle Club (AJCC), hired her as an area representative in July 1990. This role marked the start of her influential tenure with the AJCA-NAJ. She was tasked with developing markets for elite and surplus Jersey breeding stock to enhance farm income for breeders across the Northeast, including Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, Rhode Island, and Vermont.

Brenda’s mission remained consistent throughout her career: to drive economic success for Jersey breeders through strategic market development. She blended her dairy farming knowledge with a commitment to her clients, working to connect breeders with lucrative opportunities and facilitate smooth cattle transactions.

Her notable success includes transporting production-bred Registered Jerseys from the Northeast to new homes nationwide, contributing to large Jersey herds on the West Coast. Brenda’s market analysis skills and foresight in industry trends allowed her to meet the demands of the cheese industry. Additionally, she was instrumental in converting tie-up sales into commercial venues, marketing Jersey replacements by the thousands to dairy producers adapting to new component pricing markets after Federal Order Reform.

Architect of Mentorship and Community in Jersey Breeding

Brenda Snow’s mentorship in the Jersey breeding community has been transformative. Her extensive knowledge, unwavering dedication, and genuine care made her an invaluable guide. Sara Barlass, Brenda’s mentee, noted, “When I joined in 2007, Brenda had greatly impacted breeders, especially women-owned and small herds. These herds reached new heights thanks to her effort and compassion.”

Another mentee, Jennifer McReynolds, shared, “Fresh out of college at my first herdsman job, Brenda’s kind demeanor and Jersey genetics knowledge quickly made her a trusted colleague. She provided advice on breeding, marketing, and the dairy industry.”

Brenda’s mentorship fostered professional growth and a network of trusted relationships. Barlass emphasized Brenda’s philosophy: “Selling animals is serving the Jersey customer.” Brenda’s service-oriented approach helped breeders navigate harsh market conditions and succeed. Snow’s legacy as a mentor will be remembered for her ability to lift others and give them the tools to thrive. Her contributions have enriched the Jersey breeding community for generations to come.

Honors and Accolades: CelebraSnow’srenda Snow’s Distinguished Contributions to Jersey Breeding

Senior Breeder Award from the Vermont Jersey Breeders Association (1999)
Harold “Tuffy” Wright Distinguished Service Award from the Vermont Jersey Breeders Association (2012)
Boss Turner Distinguished Service Award from the New England Jersey Breeders Association (1999)

The Bottom Line

Brenda Snow’s career is a testament to her unwavering dedication to the Jersey breed and dairy industry. Over three decades as an area representative, she significantly contributed to the growth and transformation of the breed by expanding markets for Registered Jerseys. Brenda played a crucial role in enhancing both commercial success for breeders and the genetic quality of herds through her expertise in selection and marketing.

The American Jersey Cattle Association and National All-Jersey Inc.’s Award for Meritorious Service highlights Brenda’s exceptional impact. Her pioneering marketing, sales, and genetic improvement efforts have left a lasting mark on the industry. Brenda’s legacy is evident in her accolades, the thriving businesses, and the enriched lives of Jersey breeders she supported. Her enduring influence and commitment to excellence will be remembered for generations.

Key Takeaways:

Brenda Snow received the prestigious Award for Meritorious Service from the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ).
The honor recognizes living individuals who have significantly advanced the Jersey breed and the livelihood of Jersey owners in the United States.
Brenda’s career spanned over three decades, where she served as an area representative for the national Jersey organizations, covering a vast territory in the Northeast.
She played a crucial role in the expansion of Jersey Marketing Services (JMS), facilitating the movement of production-bred Registered Jerseys across the country.
Her efforts were instrumental in building large West Coast herds and supporting the burgeoning cheese industry.
Distinguished by her dedication and perseverance, Brenda made extensive contributions to the marketing and breeding programs, benefiting both commercial and elite breeders.
Brenda’s innate ability to recognize high-quality Jerseys and foster relationships between breeders ensured financial growth and stability for many Jersey owners.
Her commitment extended beyond professional duties, reflecting her personal belief in the Jersey breed and her genuine care for the breeders she served.

Summary:

Brenda Snow, a dedicated figure in the dairy industry, has been awarded the prestigious Award for Meritorious Service by the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. This award recognizes individuals who have made outstanding contributions to the Jersey breed and its owners, such as research, education, development, marketing, or other critical activities within the dairy industry. Snow’s career is a testament to her unwavering passion for the Jersey breed and the dairy industry. Over three decades, she fulfilled administrative roles and actively engaged at the grassroots level, expanding markets for Registered Jerseys and establishing significant Jersey herds on the West Coast. Her strategic decisions continue to shape the breed’s future, instilling confidence in the industry and breeders alike. Her marketing and sales accomplishments significantly shaped the breed’s reputation, transforming tie-up sales into major commercial venues and facilitating the sale of Jersey replacements tailored to component pricing markets post-Federal Order Reform.

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Categories : Breed Association News

Preparing Future Dairy Leaders: Overcoming Challenges, Leveraging Internships, and Embracing Demographic Shifts

Tuesday, May 28th, 2024

Dive into the journey of emerging dairy leaders as they navigate educational hurdles, harness the power of internships, and adjust to evolving demographic trends. Are you prepared to delve into the future landscape of dairy education?

Farmers are recording details of each cow on the farm.

Every sunrise heralds a new opportunity in the dairy industry. To seize these opportunities, we must cultivate tomorrow’s leaders. These aspiring professionals, through the transformative power of internships, drive innovation and sustainability and face significant challenges, from integrating advanced technology to meeting strict environmental standards. Internships are not just crucial in this development, they are the catalysts, bridging academic knowledge with real-world application to pave a pathway toward insightful and practical leadership.

Internships offer invaluable hands-on experience in a landscape of mounting challenges. These experiences provide fertile ground for future leaders to cultivate crucial skills, resilience, and an innovation mindset. Blending academic rigor with practical exposure is essential to ensure our dairy professionals are ready to lead confidently and competently.

Explore the critical role of internships in shaping the dairy industry’s future as we examine the challenges of educating the next generation of professionals.

Navigating Educational Challenges in the Dairy Industry

Challenge	Description	Potential Solutions
Labor Shortages	The dairy industry faces significant labor shortages, exacerbated by an aging workforce and rural exodus.	Implementing robust recruitment and retention programs, offering competitive wages and benefits, and promoting the industry to younger generations.
Technology Integration	Advanced technologies are revolutionizing dairy operations, but there is a skills gap in managing and utilizing these tools.	Updating educational curricula to include training on latest technologies, fostering partnerships with tech companies, and continuous professional development.
Sustainability and Environmental Stewardship	There is increasing pressure to adopt sustainable practices and environmental stewardship in dairy operations.	Incorporating sustainability-focused courses in dairy education, promoting green technologies, and aligning with regulatory standards.
Access to Practical Experience	Students often lack hands-on experience necessary for readiness in real-world dairy farming and operations.	Expanding internship and apprenticeship opportunities, facilitating industry partnerships, and integrating practical training within academic programs.

The dairy industry’s educational landscape faces significant challenges that demand innovative solutions. A critical issue is labor shortages, a persistent problem that hampers productivity and growth. The aging workforce makes attracting new talent increasingly difficult. However, internships are not just crucial in drawing young people into dairy careers; they are the solution. By offering hands-on experience and substantial stipends, these initiatives address immediate labor needs and inspire long-term career commitments in the sector, ensuring a steady and competent future workforce.

Additionally, advanced technology integration is essential to enhance efficiency within dairy operations. Modern farms leverage automation, data analytics, and precision agriculture tools to streamline processes and optimize resources. Educational curricula must evolve to equip students with the skills to manage and innovate with these technologies, ensuring the industry maintains its competitive edge and operational excellence.

Promoting sustainability and environmental stewardship is also critical in training the next generation of dairy professionals. Given the industry’s substantial ecological impact, there is a pressing need to teach sustainable practices from the start of educational programs. Internships and courses should emphasize sustainable dairy farming techniques, waste management, and energy-efficient practices. By embedding sustainability at the core of dairy education, future professionals can lead the industry toward greater environmental responsibility.

Overcoming these challenges requires a multifaceted approach that combines attracting and retaining talent, implementing advanced technologies, and promoting sustainability. These strategies are vital to prepare the next generation to navigate and shape the dairy industry’s future.

Understanding the Evolving Student Demographics in Dairy

Year	Average Age	Gender Distribution (M/F)	Background (Urban/Rural)	Median Education Level
2000	22	70/30	20/80	High School Diploma
2010	21	60/40	30/70	Some College
2020	23	50/50	40/60	Bachelor’s Degree
2022	24	45/55	45/55	Bachelor’s Degree

The student demographics in dairy education have shifted notably over the past decade, reflecting broader societal changes and trends within the agricultural sector. Traditionally, these programs attracted students from rural backgrounds. Still, there’s an increase in diversity, with more individuals from urban areas and various cultural backgrounds.

This shift enriches educational environments and strengthens the industry’s resilience and innovation. Diverse perspectives lead to creative problem-solving and a broader understanding of global agricultural challenges. Urban students often bring unique insights crucial for modern dairy operations, particularly in technology and business management.

Educational institutions are adapting their curricula to meet the needs of this varied student body. Programs now often include sustainability, international trade, and advanced dairy technology, reflecting industry demands and diverse student interests.

The influx of students from different cultural backgrounds enhances communication and trust within the dairy supply chain. These professionals will play critical roles in advocating for the dairy industry, promoting its benefits, and aligning practices with consumer expectations and environmental standards.

This demographic evolution aligns with the foundation’s mission to empower the next generation of dairy leaders. By investing in diverse student programs, these organizations ensure a robust and dynamic future for dairy, leveraging the strengths of all its members to address current and emerging challenges.

Adapting to Demographic Changes in Dairy Education

Embracing diversity within the dairy industry is a progressive ideal and a practical strategy for sustainability and growth. As demographics shift, with more women and people from various cultural backgrounds entering the field, the industry must adapt. This means actively recruiting talent from diverse backgrounds, as varied experiences can lead to innovative solutions and a more resilient sector.

Promoting inclusivity in leadership positions is crucial. Representation matters; seeing diverse faces in influential roles encourages aspiring professionals from all walks of life. This can be achieved through targeted mentorship programs, leadership training, and creating pathways for underrepresented groups. By integrating diversity into its core, the industry ensures a broad spectrum of ideas and strategies.

Valuing different perspectives enhances problem-solving and innovation in dairy education. Students with unique cultural insights or alternative agricultural techniques contribute to a more prosperous educational environment. They cultivate an atmosphere where diverse voices are harmonized into the broader farm narrative and yield practical benefits, from enhanced marketing strategies to improved dairy farming practices. Embracing diversity thus becomes essential for educating the next generation of dairy professionals, equipping them to thrive in a complex global market.

From Classroom to Farm: Bridging the Gap in Dairy Education

Culturing future dairy professionals demands a cohesive blend of theoretical and hands-on experience. The challenge is to integrate classroom learning and farm applications seamlessly. This balance is vital for students to grasp the scientific and practical facets necessary to solve modern agricultural challenges.

Internships form the backbone of this education, immersing students in the complexities of dairy farming operations. These programs, extending beyond local boundaries, offer six-week placements in markets like Mexico and South Korea. Interns engage in market research and media training and develop marketing strategies, enhancing their grasp of global dairy markets and their economic drivers.

Additionally, internships prompt students to connect academic concepts with practical tasks. By presenting their activities and insights through PowerPoint, interns cultivate reflective thinking and continuous learning, further honing their analytical skills and ensuring future program improvements.

The shift to incorporate practical learning in dairy education mirrors broader changes, adapting to the sector’s demands. By valuing classroom knowledge and real-world experience, the dairy industry fosters competent, innovative professionals ready to address its dynamic challenges and opportunities.

Internships: A Catalyst for Dairy Career Success

Internships in the dairy industry bridge theory with practical skills, offering students hands-on experience crucial for professional growth. These experiences go beyond daily tasks, covering production, marketing, technological advancements, and consumer behaviors, thus deepening students’ understanding of the industry’s complexities.

Structured mentorship and networking during these internships shape career paths. Interaction with industry leaders provides insights, guidance, and critical feedback, fostering a supportive skill development and professional relationship-building environment.

Internships also enhance leadership and management skills. Activities like market research and strategy development teach project management, collaboration, and strategic thinking. Internship programs empower young professionals with significant responsibilities, nurturing leadership qualities for future board or managerial roles, ensuring a well-prepared next generation of dairy professionals.

Real-World Experience: How Internships Shape Dairy Professionals

Internships bridge theoretical knowledge and practical application, which is crucial in shaping future dairy professionals. For instance, the CMAB International Internship Program plays a pivotal role by immersing students in the global dairy market through hands-on experiences in Mexico and South Korea. These internships enhanced my understanding of international dairy marketing and refined my research and presentation skills, as students must produce market analysis reports and multimedia presentations.

The six-week CMAB internship aligns students with real-world marketing challenges, fostering innovation and problem-solving. The $5,000 stipend and covered travel and lodging make these experiences accessible, reducing financial barriers and promoting diversity in the dairy industry.

Interns collaborate with industry professionals and engage in valuable networking, gaining insights beyond classroom settings. This engagement enhances technical knowledge and hones essential skills like communication, teamwork, and adaptability. The requirement to present findings ensures they can distill complex information—an invaluable professional skill.

The transformative impact of such internships is evident in the career success of past participants. Many find roles in dairy processing, sales, or marketing, often with a competitive edge. This investment reflects the industry’s commitment to nurturing future leaders, ensuring a robust and innovative future for dairy.

Future Trends in Dairy Education

Dairy education is set for significant transformation, with cutting-edge technology becoming integral to the curriculum. Advancements in precision agriculture, robotics, and data analytics are now standard, providing students hands-on experience that mirrors modern farming. This enhances technical skills and prepares students to navigate contemporary dairy farming complexities.

Emphasis on sustainability and environmental stewardship is growing within dairy programs. As the industry faces pressures to reduce its carbon footprint and promote animal welfare, educational institutions are embedding these principles into their courses. Training now includes best practices for sustainable farming, efficient resource use, and innovative waste management techniques.

The demographic shift in student populations is reshaping dairy education. Students today come from diverse backgrounds, bringing unique perspectives and skills. To accommodate this diversity, programs are becoming more inclusive, offering flexible learning options and culturally relevant content, ensuring all students can thrive and contribute to the industry.

Internships are expanding, with more programs offering international opportunities. For example, the CMAB International Internship program allows students to gain insights into global dairy marketing, broadening their understanding of the international marketplace. These experiences equip future professionals with a worldwide perspective essential in an interconnected world.

As the dairy industry evolves, so must its educational strategies. By embracing technology, promoting sustainability, fostering diversity, expanding global opportunities, and enhancing soft skills, the next generation of dairy professionals will be well-prepared to lead the industry into a sustainable and innovative future.

The Bottom Line

Preparing future dairy leaders is more than an aspiration; it’s crucial for the industry’s sustainability and innovation. Equipping the next generation with essential skills and knowledge ensures they can handle the complexities of modern agriculture.

Numerous opportunities exist despite challenges like shifting demographics and evolving education paradigms. By embracing diverse student populations and fostering real-world learning through internships, we can cultivate a resilient workforce ready to lead the dairy sector.

Industry leaders must act now. Investing in the development of future dairy professionals is essential. By supporting educational programs and offering robust internship experiences, we can ensure the dairy industry remains innovative and forward-thinking. The future of dairy depends on it.

Key Takeaways:

Addressing Educational Challenges: The dairy sector grapples with labor shortages, an aging workforce, and the need for advanced skills and sustainability practices.
Demographic Shifts: Changing student demographics demand adaptive teaching methods and inclusive strategies to attract a broader range of talent.
Critical Role of Internships: Real-world experience, provided through robust internship programs, is essential in bridging the gap between academic learning and practical application.
Embracing Technology: Integrating cutting-edge technology into educational curricula is vital for preparing students to lead in more efficient and innovative dairy operations.
Promoting Sustainability: Emphasizing environmental stewardship within dairy education programs is necessary for fostering a generation of professionals dedicated to sustainable practices.
Future Trends: Continuous evolution in teaching strategies and technologies will be required to stay ahead of industry demands and ensure a resilient, forward-thinking workforce.

Summary: The dairy industry faces challenges like labor shortages, aging workforce, and innovative solutions. Internships are crucial in bridging academic knowledge with practical experience, ensuring dairy professionals are prepared to lead confidently. Educational challenges include labor shortages, advanced technology integration, and sustainability. Internships provide hands-on experience and substantial stipends, addressing immediate labor needs and inspiring long-term career commitments. Advanced technology integration enhances efficiency within dairy operations, and educational curricula must evolve to equip students with the skills to manage and innovate with these technologies. Promoting sustainability and environmental stewardship is also crucial in training the next generation of dairy professionals. Overcoming these challenges requires a multifaceted approach that combines attracting and retaining talent, implementing advanced technologies, and promoting sustainability.

Categories : Uncategorized

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Tuesday, July 29th, 2014

Sounds rule the dairy day. But even those who rise when the cock crows and listen intently for pasture moos or dog alerts or the rumble of properly working farm machinery, can’t honestly say that they are masters of the finer aspects of attentive listening. Author Stephen R. Covey (7 Habits of Highly Effective People) says, most of us have had years and years of learning how to read and write, and to speak but then he asks a revealing question, “How much training have you had in listening?” Well, the answer for most of us is “None!”

Cows and Communication. You’ve Got to Market Both!

There are so many skills to learn as a dairy farmer. Even more if you intend to be profitable and sustainable in an industry that is consolidating many pieces into larger and larger dairy operations. The pieces should fit together like a puzzle. However we sometimes skip the work needed to win our customers hearts and wallets. We think we can talk our way into the marketplace but, in actual fact, we need to listen first. Consider this. If you listened to your potential customers of semen, embryos or animals better than anybody else could, how do you think it would affect your sales?

It’s fine to promote your milking stats, classification scores or showring successes but, if you aren’t listening to your marketplace, all you will probably hear is the echo of your own voice.

Every one of us in the dairy industry is a salesperson of one sort or another. Whether it’s an idea, an association, a service or a product, we all have something to sell. Quite often it’s that personal agenda that we carry around with us that prevents us from really listening. “Everybody wants show type/genomics/ ” or “Nobody wants show type/genomics” Fill in the sales feature of choice. It isn’t the feature that we need to establish first. It is listening to the customer first. Our business grows when we focus on the customer’s frame of reference ahead of our own.

Here at the Bullvine we are well aware that enthusiasm can have us pushing an agenda that is mostly ours and not necessarily that of the majority of breeders. Having said that, we have been shown over and over again that listening and asking questions goes much further than talking and telling. It is the only way to understand what is happening in the marketplace and who is asking for what. Listening doesn’t mean there is only one way. It means listening to the market you are intending to serve. It means knowing what they want more than pushing what you’ve got.

Are we Car Salesmen or Cow Salesmen?

The day of the fast talking cattle salesman with a big car and the “right” connections, no longer sells cattle. Today in the dairy industry, as in most other businesses, new tools are in our faces every day. Genomics, robotics, nutri-science and much more combine with instant worldwide communication. Today the choices for both selling and buying are multiplying exponentially.

Social media makes it easier for customers to express their needs. Imagine! They expect to be listened to. “Don’t talk me into changing my mind about the kind of cows to work with. Listen and give me what I want.”
Live cattle auctions are facing challenges from attendance to lineup to top price relevance.
Show string marketing isn’t the “sure” thing it once was.

Where are Your Customers Talking From?

There was a time when your strategy for selling would be based quite specifically on geographic location. Unless you had an “in” with specific buyers or cattle dealers, you were pretty much limited to selling what the local marketplace wanted. Today you can set your strategy based on your dairy vision and particular skill and, find a market worldwide. This means more focused targets, deeper discussions about customer wants and providing and maintaining an ongoing relationship. But first off, it means gaining expertise in the digital marketplace.

Come and Get It?

So you know what the dairy cattle buyers want. You know what you have. How do you put the two together? Whether you use social media, tag sales, auctions or simple word of mouth you have to be found. Sales don’t happen unless the market knows what you have and how to find you. More and more the marketplace is customizing the product to a specific buyer. When you can customize your product to a specific marketplace you can leave the pontificating, posturing and politics behind.

Who do YOU listen to?

When you’re talking all the time, you’re limited to what you already know. When you’re listening, there is much to learn. Having said that, if you just listen to people who reflect back who you are (and what you believe in) – then you’ll stay where you are. Anti-genomics. It’s fairly simple to pick the crowd to talk to. Pro showring. You know where to spend your time. It makes for comfort, but it doesn’t make for progress. Comfort may be your goal but if you’re feeling stalled, perhaps you need to set your GPS for a different dairy destination.

The RIGHT information at the RIGHT time from the RIGHT source.

Even the smallest dairy operation has the marketing budget to make use of listening skills. It’s not expensive to listen. It starts with knowing what your customer wants. Insights derived from that information means you can take action. So what? What does the customer want? How will my dairy operation respond? If the market wants a genomic baseline of 2400+ gTPI, why are you settling for 2000 to 2300 gTPI in your breeding decisions? When you serve the type market are you seeking the udders and legs of longevity or do you breed for the showring judge who gives the advantage to stature?

Do You Hear the Criticism?

Marketplace criticism is valuable. Especially if you listen closely and make changes. If your sales are bogged down, finding out the cause is especially necessary. What a lever to get you unstuck! Use the power of two way communication. Social media adapts the old formula: “Two ears. Two eyes. One mouse.” Listen first and then respond pro-actively. Don’t hide from criticism. Accept and respond by making adjustments. One of the telltale signs of success are those dairy/genetics operations that are building new brands and experiencing exponential growth in a fraction of the time it takes to “launch”, advertise and push your own agenda. If you’re so busy putting your own stamp on the marketplace – regardless of what they’re asking for – you are also squashing any creative new direction that could take you to the next level.

Customer first. Then what?

We can all understand and repeat the sales mantra, “The customer is always right!” That’s what the message so far has been emphasizing. It’s easy to accept that the one who listens the best will serve the customer best. But there is other listening that can lift your business higher on the ladder of success.

Listen to your Dairy Staff

Sometimes we forget that the people who work with the calves, heifers and cows every day have the clearest picture of the assets we are trying to sell in the marketplace. Here is a listening skill that is absolutely basic to dairy success that is too often overlooked. What does your staff say about working in the milking parlor with your cattle? What do they like about certain cow families? What insights do they have that can be used to attract buyers to your operation. Even more than the glossy ad or a catchy tag line is the endorsement of someone who works every day in the barn or in the show ring. Simple question. “What is she like to work with?” and then really listening to the answer. That is the easiest, fastest and most effective way to re-start, re-design and remake a dairy marketing strategy that is stagnating. Listening begins in the barn.

The Bullvine Bottom Line

Now listen up. It’s fair to say that dairy cattle marketing can be complicated. However, if you put some of these listening skills to work in your dairy marketing strategy, the next sound you will hear could be coming from your cash register. Dairy genetic businesses sell best when they listen best! Cha-Ching!

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MODERN DAIRY MARKETING: Winning Hearts, Minds and Wallets

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Thursday, June 20th, 2013

It’s haying season here. A wonderful time of year for dairy farmers who produce the food that feeds the cows that produce the milk that feeds the consumers. As we are watching the weather with one eye and with the other one on the cows and machinery, do we ever spend any time thinking about the next person who buys our dairy genetics? We love dairying and we do it to the best of our ability. Our hearts and minds are engaged. Do we consider engaging the hearts and minds of our genetics customers? Or are their wallets all we care about?

We have to be careful that we don’t think only of the pay cheque and forget that we are providing a product for real people. In today’s marketplace we have two distinct customers. First, the milk drinkers who we are more or less involved with, depending on the product we produce and what country we produce it in. And secondly, the cattle buying customer. Just as our future in the dairy aisle depends on the product we deliver, our future in the genetics industry depends on what we deliver and not what we can get away with.

The milk drinking public gets turned off by the media message of scary farm practices, rising health issues and poor animal care. These concerns reflect badly on each one of us in the dairy industry. We can’t separate ourselves from the message. Likewise, when it comes to selling cattle, we have to respect ourselves and our customers enough that buyers know what we stand for. If we allow ourselves to be the type of business where responsibility ends once the cheque is cashed, then we deserve to have our sales drive out the lane and forget us the next time they buy.

Dairy Sales Are All About People First

If you ever found it impossible to find out details about animals in a sale. If you have been disappointed after purchasing an animal to find out that there is an issue that wasn`t revealed. If you ever found that you were taken in by the fine print in a contract, you know where bad feelings start. “It’s nothing personal.” is the exact opposite of how you feel. It’s very personal!

Good Business is Built on Trust

Good dairy business kicks in when marketers are smart enough and brave enough to work side by side with their buyers for the same end result – good dairy cattle. When full disclosure allows you to make informed decisions, you remember it. You will go back to that source again and again. Of course, this means that a huge opportunity exists. You will likely do best if you avoid misdirection and pandering and instead embrace an honest approach to doing business. RULE #1: Build trust by treating your customers like respected peers and admired family members.

As Good as Your Word

Think about the last time you were impressed by how you were treated in a sales transaction. It’s unfortunate that it’s rare enough to be remarkable. It is so refreshing to find your issues meaning more than a dollar sign and receiving more than was promised and not simply the legal bare bones. Today – especially with the instant sharing possible through social media – your happy transactions and your sad ones are shared far and wide. The word gets out and has instant repercussions on your business credibility and bottom line.

Marketing is More About the Stories than the Sales

Social media has found its way into the dairy business and is having a tremendous impact. Everyday there are new blog posts, videos and press releases. While this is fantastic for agriculture as a whole, it can be really hard to get your dairy business noticed. If you want to rise above the herd, you have to have a good story that captures attention. You need to share what you believe in, who you are and what you stand for. The invisible face behind a magazine ad or an AI brochure listing is too easily lost in the 21^st century crowd.

Today You DON’T Get What You Pay to Advertise For

In the not too distant past dairy players where the ones with the money to step up to the marketing table. It took advertising money to make money. Today, with social media, a business of any size can connect with customers and do it without spending a dime on paid advertising. Social media has changed the game and now anyone can compete regardless of the size of their marketing budget.

Where to Go? What to do?

No sooner do you get comfortable with one or two pieces of modern technology, then a whole handful more present themselves to your flying fingers. Sites like Facebook, Twitter, Reddit, and YouTube have totally changed the relationship we have with present and future customers. It can be challenging to figure out where to focus your time and energy. Here again it’s not the single choice of one site over another. In easily understood farmer terms, it’s about cultivating relationships. Find the way to tell your story in a way that is comfortable, honest and open and you will engage customers loyal to you and your business.

Talk is NOT Cheap

This may sound like a complete reversal from the “free” advertising mentioned earlier but, in this case, it is referring to what happens after everyone finds you and then has the ability to share their experience and thoughts, not just with the neighbor over the fence, but with hundreds to thousands of people. Today, more than ever, you must walk the talk and be accountable to your customers. The minute what happened in your barn, in your office or at your auction sale hits the wires it becomes the measure of your business. Believe it! When bad news gets out there it’s going to be shared so quickly it will make your head spin and your bank balance shiver in fear. In the past when bad news raised its ugly face, you had a certain amount of time to plan how to respond. Today, if you wait to respond, it can be too late. Responding in real time with real information will be more successful in transforming negative publicity into a building opportunity.

The Bullvine Bottom Line

Is there a way to use social media so that you won`t have to suffer through scary mistakes? No! Mistakes happen in any environment. Equipment fails. Hay weather upsets the routine. Cows get sick. And that’s just one farm. Ramp that up to real-time techie interaction on the web and you can’t expect perfection of yourself or anyone else. Rather than worrying about making mistakes, you should be worried about not making them! If you’re not experimenting with social media that means you’re missing out on a myriad of ways to win hearts, minds and wallets!

To learn how to get your farm on Facebook download this free guide.

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The Bottom Line

Key Takeaways:

LISTEN UP and SELL MORE!!

Cows and Communication. You’ve Got to Market Both!

Are we Car Salesmen or Cow Salesmen?

Where are Your Customers Talking From?

Come and Get It?

Who do YOU listen to?

The RIGHT information at the RIGHT time from the RIGHT source.

Do You Hear the Criticism?

Customer first. Then what?

Listen to your Dairy Staff

The Bullvine Bottom Line

Other posts you might like:

MODERN DAIRY MARKETING: Winning Hearts, Minds and Wallets

Dairy Sales Are All About People First

Good Business is Built on Trust

As Good as Your Word

Marketing is More About the Stories than the Sales

Today You DON’T Get What You Pay to Advertise For

Where to Go? What to do?

Talk is NOT Cheap

The Bullvine Bottom Line

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