Discover how one man’s love for dairy farming and genetics has made a global impact. Want to know his secrets? Keep reading.

Horacio Larrea’s unique dairy farming adventure, which spans 35 years and includes game-changing technical developments, demonstrates his undying dedication. His time at Semex, where he was a key figure in the business, and how it has helped broaden his expertise. Join us as Larrea discusses his early inspirations and how technology impacts dairy industry today, including AI-based breeding programs and precision farming practices.

From Farmstead Beginnings: The Making of Horacio Larrea

Horacio Larrea started his adventure on a family dairy farm in Chivilcoy, Buenos Aires Province, Argentina. His early days were a blend of agricultural rhythms and rituals, establishing an excellent appreciation for the sector. Working with his father and grandparents, he received firsthand experience herding and milking Holsteins and Jerseys. This early immersion in farm operations gave him a thorough understanding of cattle. It sparked a lifetime of enthusiasm for the sector, pushing others to pursue their interests.

Horacio Larrea’s career changed dramatically in 1990 from farmhand to independent consultant. This brave change, motivated by a desire to forge his path, enabled him to share his knowledge and enthusiasm for dairy farming with other farms, assisting them in optimizing their genetic programs. His ability to discern genetic potential and the influence of superior breeding procedures and bloodlines became his trademark, paving the way for a long and prosperous career in dairy genetics consulting. His work has not only transformed farmers’ capacity to optimize their genetic plans. Still, it has also made substantial contributions to the growth of the dairy farming business.

What Drives a Lifelong Commitment to Dairy Farming? This question underpins Horacio Larrea’s journey, which has seen him dedicated. 

For Horacio Larrea, dairy farming is more than just a profession; it’s a lifetime commitment motivated by a love for cows that has only strengthened over the last 35 years. Horacio was born and reared on a family dairy farm in Chivilcoy, Buenos Aires Province, Argentina, and his attitude to the business, which begins each day with the rhythm of milking Holsteins and Jerseys, distinguishes him from others. His relentless devotion to the company is genuinely inspirational.

Horacio’s affection for cows extends beyond everyday duties and the rural lifestyle. He says, “Take for sure that the main driver to make that decision was my passion for cows and that after 35 years, that passion remains intact”. Horacio’s profound connection to the animals and his extensive understanding of animal breeding from his father’s participation in the poultry, swine, and horse companies gave him a unique viewpoint.

This different experience emphasized a common aspect across all breeds. “In every breed, there are animals that outperform their respective herd mates, and it happens because of their genetics,” he says. This insight inspired Horacio to concentrate on dairy genetics, improving farmers’ abilities to utilize genetic programs and enhance their bottom lines. If you’re like Horacio, it may simply be in your blood.

Lessons in Passion, Learning, and Trust

Horacio Larrea grew up on his family’s farm where he developed an interest in the sector. Imagine the essence of tradition, unrelenting hard labor, and the delight of working with your father and grandpa. They milked Holsteins and Jerseys until 1990, creating in him an insatiable love for cows that has endured even after 35 years in the industry.

Horacio’s passion for genetics, however, genuinely distinguishes him. His father’s varied interests in poultry, pig, and horse breeding provided a distinct perspective. Observing various breeds and noting which animals outperformed their herd mates made him realize that genetics influence performance. This early discovery taught him the need for a robust genetic selection program in agriculture. Horacio’s passion for cows led to a profound interest in genetics and a lifetime commitment to dairy farming.

Trust, Transparency, and Lifelong Friendships

Horacio Larrea credits his father, Buby Larrea, for providing much of his professional acumen. From a young age, he acquired the invaluable lesson of trust. Says Horacio: “Only people that trust you will do business with you, but once they feel disappointed, that trust disappears.” This essential idea of responsibility and openness established the framework for his long-term customer connections, many of which have turned into lifelong friendships.

Horacio gained excellent insights from mentors and experiences in the dairy sector. His engagement with the Holstein Breeders Association of Argentina (ACHA) was considerable. “I owe so much to the Holstein Breeders’ Association. “They helped me develop as a judge and provided numerous opportunities for learning and growth,” Horacio adds. One of the most important things he learned was the value of a business-focused strategy. “We can love cows with all our hearts, but our job as genetic consultants is to help farmers make money, not just raise beautiful cows.” Focusing on economics above aesthetics requires an integrated approach to farm management.

Finally, Horacio emphasizes clear communication and teamwork within agricultural disciplines. “We need to be able to explain and measure the value of a breeding program without interfering with other disciplines or protocols established at the farm,” he says. Horacio emphasizes the importance of genetic consultants providing quantitative insights that illustrate concrete advantages in contemporary dairy businesses since decision-makers prioritize statistics over emotion or gut feeling. Finally, his story demonstrates the need to be business-minded while smoothly incorporating genetic developments into holistic farm management plans.

From Consultancy to Cattle Shows

Horacio Larrea’s consulting career has been remarkable. Horacio, a young consultant, prioritized learning from the finest in the business, a move that paid off well as he developed a career that spans continents from Argentina to South Africa and beyond. His consulting job was not confined to genetic programs; it included practically every facet of dairy farming management, making him a well-rounded specialist. He said, “Our job as genetic consultants is to help them make money, not to raise just beautiful cows.”

But let’s remember his work with animals. Fitting, or preparing animals for exhibitions, was fulfilling. “I had much fun doing it,” he says, admitting that it’s more appropriate for the younger age. Despite the physical challenges and the need for meticulous attention to detail, Horacio found the experience satisfying. He would assist his customers in presenting their cattle in the finest possible condition, often caring for their genetic programs and managing their show animals.

Balancing consultation and fitting presented its own set of issues. Consulting required a thorough grasp of dairy farm management and genetic development programs while fitting necessitated meticulous attention to detail and the capacity to operate under pressure. “You realize this is something for young people,” he adds, referring to the physically demanding aspect of fitting. However, the connections and trust he developed over time by working directly with customers were vital.

From Local Farmer to Global Genetic Consultant

Horacio Larrea’s career trajectory is extraordinary. He began on the family farm and became a prominent player in dairy genetics. After retiring from full-time farming, he pursued consulting work in Argentina, Uruguay, and Brazil, where he supervised genetic programs and show strings and judged several dairy shows, including international events in South Africa, Australia, and Canada.

In 1997, Larrea started working part-time for Semex Argentina. By 2000, he promoted Semex goods across Latin America, Africa, and Australia. This was followed by a tenure as Alta Genetics’ Sales Manager for Latin America, where he demonstrated his authoritative presence and extensive industry knowledge.

Remarkable accomplishments, including consistent growth in key markets such as Brazil, Italy, Argentina, and Mexico, have marked Larrea’s tenure at Semex. He also played an integral role in the Progenesis program, which he helped align with market needs to ensure top genetics were produced and effectively marketed globally.

Harnessing the Power of Genomics: Horacio Larrea’s Strategic Vision

When Horacio Larrea discusses the genomic age, his eyes light up enthusiastically. He was in the vanguard, welcoming genomics’ dramatic developments. They collaborated with Marita Holsteins and Lookout Holsteins, delving deeply into genetics. It was a period when investment in top genomic girls was affordable because of widespread uncertainty about their utility. Horacio’s strategic decision to invest in first-choice females from OPU rather than total donors enabled him to access top-tier bloodlines at a lower cost.

Marita Holsteins, one of Horacio Larrea’s prominent projects, has reached critical milestones in collaboration with Lookout Holsteins. This partnership includes the well-known brood cow OCD Robust Delicious, the Holstein International Cow of the Year 2018. A VG-87 Robust daughter, Delicious descends from the well-known Windsor-Manor Zip EX-95. Her accomplishments include being the dam of notable bulls such as Delta, Denver, Draco, and Dynasty.

The significance of cow families and genetics in breeding operations must be considered. According to Horacio, the secret to practical breeding is discovering better families and then using genetic testing to choose the finest individual animals from those families. This emphasis on cow families guarantees that desirable characteristics such as high productivity, health, and fertility are regularly handed forward. Genomics hastens this process, allowing breeders to quickly find and reproduce high-performing genotypes.

Horacio states, “Genetic selection is critical to thrive in any agriculture. I’ve attempted to maximize the benefits a solid genetic program may bring to a dairy farm’s bottom line.” The genomic age has enabled him and his colleagues to create breeding programs focusing on developing animals that contribute significantly to a farm’s profitability and sustainability rather than merely producing beautiful cows.

The Visionary Journey of Progenesis

Progenesis arose from a visionary project sponsored by the Ahedo Family of Spain and other Spanish investors in 2013. Horacio Larrea’s fundamental counsel, utilizing his significant expertise with Marita Holsteins and strong contacts with Alfonso Ahedo, helped the organization establish itself with just a half dozen contributors. This modest beginning swiftly grew into a solid genetic program focused on the NM$ and GTPI indices, catering to worldwide semen sales demand.

Progenesis differentiated itself by competent management, as defined by KPI targets, strict standards, and exact cost projections, which piqued Semex’s attention. In 2016, Semex shifted from a partner to Progenesis’s genetic nucleus owner, seeing the strategic opportunity. Progenesis has thrived under this cooperation, generating 50-60% of Semex’s bloodline across several indices such as GLPI, NM$, and GTPI. Progenesis incorporates qualitative features such as Polled, Red, and other genetic markers to provide a competitive advantage.

Horacio’s influence in this development has been multifaceted. He prioritizes commercial viability above genetic promise when choosing donors and sires to develop bulls that match demand. Horacio is likewise committed to preserving genetic variety at Progenesis. Balancing the program with diverse bloodlines and qualities promotes stability and overall genetic advancement. This variety helps to protect the genetic program from market changes. It retains its strength and relevancy in a continually changing sector.

Success in this business demands passion, precision, and a profound grasp of genetics. Nelson Ziehlsdorff, CEO of Semex Brazil, remarks, “Horacio brings a lifetime of dairy farming knowledge and experience. His deep study of genetics and his talent for teaching are clearly reflected in the consistent success of Semex’s Progenesis program.”

Riding the Wave of Transformation: Horacio Larrea’s Vision for the Future of Dairy Genetics 

Horacio Larrea sees a revolutionary decade ahead for dairy genetics, in which the sector must adjust to enormous difficulties while seizing new possibilities. “The key challenges for dairy farmers in the next decade will be producing more milk with fewer cows, reducing the environmental impact, and lowering maintenance costs by decreasing disease incidence,” Larrea adds. He is confident that genetic breakthroughs will solve these vital concerns. “We have the tools to use genetic advancements more effectively, and they will be pivotal in meeting these goals,” he says.

Larrea notes that cutting-edge technology such as genomic testing, sexing, and IVF have changed the business, enabling unparalleled genetic development. “The combination of these technologies means that we can now select our best animals at a younger age and multiply them more intensively,” the scientist says. This fast improvement enables farmers to breed more efficient and productive cows,  which is critical for sustainability and profitability. “I always stress to my customers the importance of breeding the best with the best, maintaining genetic diversity, and continually measuring and recording performance data,” his guidance states.

Finally, Larrea summarizes his forward-thinking mentality with the following statement: “Genetics is not expensive; what is expensive is to milk bad cows.” He urges farmers to invest in genetic improvements, pointing out that the long-term advantages surpass the initial expenditures. “Innovation and adaptability will determine the future of dairy production. “Those who capitalize on genetic advances will be at the forefront of this transformation,” he claims. The next decade will be challenging and exciting for dairy genetics, with tremendous opportunities for those willing to accept change and invest in the future.

Horacio has also become very well known around the world for his very educational posts on Facebook about the history of dairy cattle breeding and explaining complex problems in a simple way.

Horacio Larrea’s Cornerstones for Success: Loyalty, Expertise, and Personal Connection

The advice Horacio Larrea imparts to aspiring dairy farmers and those keen on venturing into dairy genetics is profound: 

Emphasize Loyalty: “In this business, Loyalty is a cornerstone. Farmers are some of the most resilient and dedicated people you’ll ever meet, facing immense challenges daily. You build trust and mutual respect by being loyal and dependable. They will be loyal in return, creating a symbiotic relationship that’s not just professional but personal.” 

Develop Technical Expertise: “Technical knowledge is imperative. You’re not just playing with cows; you’re shaping the future of dairy farming. This involves understanding genetic trends, mastering new technologies, and articulating complex concepts in a simple, actionable way. The industry is evolving at a breakneck pace, and staying technically adept ensures you’re adding value to farmers’ efforts.” 

Build Strong Relationships: “Strong personal relationships are as valuable as technical skills. Sometimes, you must act as a psychologist, offering support beyond professional advice. Listen to farmers, understand their unique challenges, and tailor your solutions to meet their needs. The friendships and professional relationships you build in this field are invaluable, as trust and reliability are the bedrock of any successful consultancy.” 

Horacio stresses Loyalty, technical prowess, and personal connection as the triad of success in dairy genetics. His career, spanning over three decades, is a testament to these principles’ profound impact.

The Bottom Line

Horacio Larrea’s rise from a family farm in Chivilcoy to a worldwide dairy genetics influencer is a monument to his unwavering enthusiasm, strategic vision, and devotion to innovation. His innovative approach, which combines practical knowledge with cutting-edge genetic technology, has altered several dairy businesses and redefined industry norms. Larrea’s commitment to maximizing genetic potential and his ability to adapt to changing market conditions have made him an essential figure in assuring the long-term viability and profitability of contemporary dairy farming.

As we look forward, we can’t help but wonder how new technology and ongoing genetic breakthroughs will define the next phase of dairy production. Will productivity, health, and efficiency improve even more dramatically? Only time will tell, but one thing is sure: leaders like Horacio Larrea will stay at the vanguard, pushing the industry ahead with unyielding passion and an inventive spirit.

Key Takeaways:

• Horacio Larrea’s foundation in dairy farming began on his family’s farm in Argentina, setting the stage for his career in genetics and consultancy.
• A deep passion for cows and genetics led Larrea into a career focused on maximizing genetic benefits for dairy farm profitability.
• Early experiences in different livestock industries highlighted the importance of genetic selection for successful agribusinesses.
• Trust, transparency, and accountability were essential in forming lasting relationships with clients and friends in the dairy industry.
• Larrea’s career evolved from local consultancy and fit into a global consulting role, impacting farms in multiple countries.
• His strategic use of genomics and partner programs like Progenesis enabled significant advancements in dairy genetics.
• Technological innovations like genomic testing, sexed semen, and IVF have accelerated genetic progress and farm productivity.
• Understanding and adapting to diverse market needs is crucial for success in the dairy genetics industry.
• Larrea emphasizes the balance between breeding the best animals, maintaining genetic diversity, and continually measuring and recording data.
• He advocates for loyalty and a deep understanding of customer needs, ensuring technical consultations align with their operational goals.

Summary:

Horacio Larrea’s journey from family to dairy to a global expert in dairy genetics underscores his passion for cows and commitment to trust His. Extensive experience from local farms to pivotal roles at Semex and their Progenes program shows the critical impact of genetics in modern dairy farming. Leveraging technologies such as genomic testing, sexed semen, and IVF, Larrea has driven advancements in genetic selection, ensuring more efficient and profitable dairy operations globally. His blend of technical expertise and loyal customer relationships exemplifies the transformative potential of applied genetic knowledge in the dairy industry, enabling farmers to optimize their genetic plans and contribute to the industry’s growth.

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