Archive for European Dairy Farmers

European Dairy Farmers Parade Plaster Cows in Brussels Protest for Fair Milk Prices

European dairy farmers parade plaster cows in Brussels. Curious about their demand for fair milk prices? Discover the story behind this unique protest.

In the heart of Europe, an unusual spectacle recently unfolded that neither tourists nor residents could ignore. Clad in overalls and high-visibility vests, European dairy farmers converged on Brussels, pushing life-sized plaster cows along the cobblestone streets. These farmers were not staging a quirky festival but making a powerful statement that rippled far beyond Belgium’s borders. 

The parade of plaster cows through the European Union’s de facto capital was a symbolic and literal push for recognition. Dairy farmers from the lush pastures of France to the expansive dairy farms of Germany, and from other corners of Europe, marched, united by a shared frustration. Their demand is both simple and profound: fair prices for their milk. This straightforward request masks a deeply entrenched economic struggle. For years, farmers have faced volatile milk prices influenced by global markets, subsidies, and trade policies, stripping them of financial stability and driving many to the brink of insolvency. 

“We’re not just fighting for our livelihoods; we’re fighting for the future of sustainable farming and food security,” one farmer declared amidst the bustling protest. 

For dairy farmers, fair pricing is not merely about securing a decent wage; it is about maintaining traditions and nurturing rural communities. It is linked to food quality, safety, and affordability for consumers. If dairy farming collapses under unfair pricing, the ripple effects will extend far beyond the cobblestone streets of Brussels. Higher prices, lower quality, and reliance on imports could disrupt a cherished way of life, threatening the very fabric of European agriculture. 

Thus, this protest was not just a desperate plea but a resounding call underscoring the vital interdependence between those who produce our food and those who consume it. The fight for fair milk prices is not just for the sustainability of farms, but for the very future of our food systems, casting a long shadow over future generations if left unresolved.

The Heart of the Protest: Why European Dairy Farmers Are Marching

On a brisk morning in Brussels, cobblestone streets echoed with the determined steps of dairy farmers demanding “fair” milk prices. This protest springs from years of economic strain. From France’s verdant pastures to Germany’s extensive dairy farms, European dairy farmers unite under one banner: fair compensation for their labor. 

The glaring gap between the retail price of milk and what farmers actually receive is at the crux of their grievances. While consumers pay a premium for dairy products, farmers earn only a fraction of these profits. This imbalance threatens countless farms, pushing them toward financial collapse. 

Organized by the European Milk Board, the demonstration gathered farmers from over 15 countries, aiming for attention and action. As placards declaring “Fair income for farmers now” waved, their frustration was evident. They demand policies for stable, fair pricing and greater market transparency. These changes, if implemented, could not only save countless farms from financial ruin but also ensure a sustainable future for European agriculture. 

Protesters are eager to dialogue with political figures, including European Agriculture Commissioner Janusz Wojciechowski, believing these discussions can lead to reforms. With the European elections on the horizon, farmers seek to shape agricultural policy to reflect their needs and challenges.

Historical Context: Previous Protests and Their Outcomes

The roots of dairy farmers’ protests in Europe trace back decades, highlighting persistent tensions between agricultural producers and market regulators. Historically, these protests have emerged due to price depressions, subsidy cuts, and changes in EU agrarian policies. In 2009, thousands of farmers stormed Brussels to protest plummeting milk prices, dramatically pouring milk onto streets and setting hay bales ablaze to draw attention to their plight. 

Similarly, in 2015, dairy farmers protested against the abolition of milk quotas, a system in place since 1984 to regulate production and stabilize prices. The removal of the quota led to oversupply and subsequent price drops, prompting farmers to dump milk and distribute it for free, symbolizing their frustration and the futility of their labor under new regulations. 

Despite these dramatic protests, the outcomes have varied. Some resulted in temporary price support and emergency funds, yet many farmers feel these measures must be revised. The core issues—structural imbalances and the market power of large retailers—remain unresolved, leading to ongoing unrest among Europe’s dairy farming community

The current protests revive these historical grievances, pressing EU institutions for more effective and equitable policies. The use of plaster cows in the protests symbolizes the farmers’ demand for visibility and acknowledgment. As these symbolic cows parade through Brussels, they call for lasting and substantive change.

Voices from the Ground: Stories of Farmers and Their Struggles

The tales of struggle from these farmers are as varied as their countries, yet they all share a common plea for fairness and sustainability. Carlos, from Spain, shares how his farm shrank from over a hundred cows to struggling with fifty. “When I took over from my father, we had over a hundred cows. Now, we struggle to keep fifty,” he laments, his frustration evident. The gap between production costs and milk prices has driven many to bankruptcy. 

Julia, from Germany, highlights the emotional toll. “My children don’t want to take over the farm because they have seen us struggle. It’s heartbreaking because this is more than a business; it’s our heritage,” she explains. These shared experiences underscore a broader crisis in European agriculture. Farmers across Europe grapple with a market that often values their milk less than water. 

The stories also underscore the physical and mental exhaustion from long hours, increasing paperwork, and EU regulations. Yet, amidst this turmoil, there is an unwavering resilience and a steadfast hope. The Brussels demonstration signifies not just a cry for help but a belief in the power of collective action. Their stories are not just pleas for change but powerful calls for systemic change, resonating far beyond their farms.

Economic Impact: How Milk Prices Affect Farmers

Fluctuating milk prices in the global market have long been a cause of anxiety for dairy farmers, significantly impacting their livelihood. At its core, the economic distress is rooted in the gap between the cost of production and the market price that farmers receive for their milk. This disparity often leaves farmers struggling to cover basic operational costs, let alone generate any meaningful profit. 

The cost of production encompasses a wide range of expenses, including feed, equipment maintenance, veterinary services, and labor. As these costs continue to rise, the market prices for milk have not kept pace, often due to the imbalance of power in the supply chain. Large retailers and processors wield significant influence, driving down prices and squeezing margins for producers. This inequity is exacerbated by international trade policies and market fluctuations, which frequently disadvantage local farmers. 

The situation is particularly dire for smaller farms, which need more economies of scale to absorb financial shocks. Many are forced to operate at a loss or close down altogether, reducing rural employment and dissolving generations-old family businesses. Thus, the social fabric of rural communities, which traditionally revolves around farming, is further frayed. 

Moreover, the pressures of unsustainable milk prices can lead to a vicious cycle of debt. Farmers might take out loans to stay afloat, inadvertently placing themselves in precarious financial positions. This cycle often culminates in a distressing choice between maintaining their farms or selling them off to more giant agricultural conglomerates, exacerbating the problem of agrarian consolidation and loss of local farm ownership. 

In essence, without intervention and fair pricing structures, the economic viability of dairy farming in Europe remains in jeopardy. The current protests underscore the urgent need for systemic solutions to ensure that farmers can achieve a fair income, safeguarding the future of European dairy farming. —

Fluctuating milk prices globally have severely impacted farmers’ livelihoods. The core issue is the gap between production and market prices, leaving farmers barely covering operational costs

Expenses like feed, maintenance, and labor are rising. Still, milk prices don’t need to be kept up, mainly due to imbalances in the supply chain. Major retailers and processors depress prices, squeezing farmers’ margins further burdened by international trade policies. 

This is particularly harsh on smaller farms, which lack the scale to absorb shocks. Many operate at a loss or close down, eroding rural employment and family businesses

Farmers often resort to loans, creating a debt cycle that forces them to sell to more giant conglomerates, worsening agricultural consolidation. 

Protests highlight the need for fair pricing to ensure the economic viability of European dairy farming.

Political Response: How Governments Are Reacting

The dairy farmers’ protest has elicited a spectrum of reactions from European governments. Politicians are pressured to align with the farmers’ cause as European elections approach. This issue demands a continent-wide response from the EU. 

EU agriculture ministers, gathering in Brussels, have stressed the need for swift action to stabilize milk prices and guarantee fair compensation for farmers. Their urgency reflects the escalating tension in the agricultural sector. 

Slovenian Prime Minister Tanja Fajon has emphasized fair agricultural policies while also engaging in significant foreign policy moves, such as recognizing the State of Palestine. This dual focus underscores the interconnected nature of EU socio-economic and political issues. 

Despite these efforts, a cohesive EU response is vital amid geopolitical tensions like the EU’s stance on Gaza. Solidarity among member states is crucial, with farmers’ calls for fair income echoing broader themes of equity and justice that the EU must address. 

While some governments have shown support for agriculture, others remain neutral and cautious of resource-intensive changes. Yet, the looming European elections and social movements like #VoteThemAway emphasize the urgency of concrete governmental action.

Public Support: How the Community Is Rallying Around Farmers

The public support for the dairy farmers has been remarkable. This solidarity is felt in Brussels and across Europe, where communities have taken to the streets, social media, and local town halls. Urban and rural residents recognize the critical role farmers play. They are increasingly aware of the economic pressures on the agricultural sector. Initiatives like the hashtag #FairIncomeForFarmersNow have amplified the protest’s visibility. 

Grassroots organizations have swiftly mobilized, organizing fundraisers and awareness campaigns. From school children creating posters to local businesses offering financial support, the collective action underscores a shared understanding of the dairy farmers’ plight. Many restaurants and cafes have also pledged to source milk locally, demonstrating a tangible commitment. 

Prominent public figures have added significant weight to the movement. Influential voices from entertainment, sports, and academia have urged policymakers to heed the farmers’ demands. This alliance has created a powerful narrative, resonating deeply with a broad demographic and transcending boundaries. 

Media coverage has shifted, with news outlets and independent journalists providing in-depth analyses of the dairy industry’s structural challenges. This has fostered a more informed and empathetic public discourse, dispelling stereotypes and highlighting legitimate economic issues. 

The protest has ignited a crucial conversation about sustainability and fairness within the food supply chain. As the movement gains momentum, it aims for immediate economic relief and long-term structural reforms in the agricultural sector. The rallying cry for fair milk prices is evolving into a broader struggle for equitable food systems and justice for those who nourish the continent.

A Day in Brussels: Inside the Parade of Plaster Cows

As dawn broke over Brussels, an extraordinary scene took over the streets: life-sized plaster cows, painted in vibrant national colors, being wheeled through the city. These weren’t mere artworks; they symbolized the united front of European dairy farmers demanding fair milk prices. 

Organized by the European Milk Board, the event saw farmers from over 15 countries standing together. Each plaster cow signified national identity and a shared struggle against unsustainable income. The determined faces of farmers, some having traveled long distances, spoke volumes. 

The rallying cry echoed through the streets, “Fair income for farmers now.” Passersby captured the moment, their support evident. The atmosphere, charged with energy, remained peaceful. Police, while present, were unobtrusive, gently guiding people and advising public transport to avoid congestion. 

A significant moment occurred when farmers engaged with European Agriculture Commissioner Janusz Wojciechowski. This dialogue highlighted the direct impact of policy on farmers’ lives, underscoring their push for fair pricing and sustainable farming practices as the European elections approached. 

The parade of plaster cows was more than symbolic—it was a powerful call for justice, unity, and a sustainable future for Europe’s dairy farmers.

Europe-Wide Movement: Similar Protests in Other Countries

Across Europe, the effects of the Brussels protest have emerged in various forms, reflecting the urgency and passion displayed at the heart of the EU. In France, dairy farmers rallied in Paris, with tractors carrying slogans for equitable milk prices. The Champs-Élysées became a stage for solidarity among farmers against economic disparities. 

In Germany, symbolic mini-protests took place in cities like Munich and Berlin. The plaster cows, painted in national colors, drew public attention to dairy producers’ challenges, highlighting shared struggles and the collective demand for change. 

Spain and Italy also saw significant activism. Spanish farmers stormed Madrid, stressing the severe impact of low milk prices on their livelihoods. Italian farmers staged creative dairy-themed flash mobs in substantial cities, resonating with younger demographics and keeping the issue alive on social media. 

These coordinated efforts reveal a Europe-wide sentiment, pointing to a systemic issue transcending national boundaries. The urgency has prompted EU agriculture ministers to meet in Brussels as farmers’ voices call for policy reforms to address milk pricing disparities. As these protests echo across the continent, a more unified EU response to agricultural policy remains a key discussion point.

The Bottom Line

The parade of plaster cows through Brussels is a vivid emblem of European dairy farmers’ plight. Wheeling these life-sized figures through the city’s streets, they demand fair milk prices, spotlighting the severe economic pressures they face. This protest emphasizes the urgent need for reforms to ensure the dairy industry’s sustainability. 

Consumers play a pivotal role by advocating for and buying moderately priced milk. Our collective action can help create a just, sustainable food system, amplifying farmers’ voices and ensuring their demands resonate far beyond Brussels. 

Support for dairy farmers’ rights is essential. Backing fair pricing policies and acknowledging farmers’ hard work can drive meaningful change. While the plaster cows may be stored away, the pursuit of fairness must persist.

Key Takeaways:

  • Fair Milk Prices: Farmers are demanding stable and fair milk prices to ensure sustainable livelihoods and prevent financial collapse of small and medium-sized farms.
  • Economic Disparities: The gap between retail milk prices and what farmers actually earn is a crucial issue, with many farmers receiving only a fraction of the retail price.
  • Political Engagement: Demonstrators are eager to engage with European political figures, including Agriculture Commissioner Janusz Wojciechowski, to advocate for reforms that address their grievances.
  • Historical Grievances: The roots of these protests hark back to 2009, highlighting a long-standing issue of price volatility and inadequate support for dairy farmers.
  • Pan-European Solidarity: Farmers from over 15 countries have united in this demonstration, emphasizing the widespread nature of the problem across Europe.


Summary: European dairy farmers are protesting for fair milk prices in Brussels, highlighting their struggle against volatile prices influenced by global markets, subsidies, and trade policies. The gap between retail milk prices and farmers’ actual earnings is a major issue, as farmers earn only a fraction of the profits, which threatens countless farms and pushes them towards financial collapse. The demonstration, which gathered farmers from over 15 countries, demands policies for stable, fair pricing and greater market transparency to save farms from financial ruin and ensure a sustainable future for European agriculture. Protesters are eager to engage with political figures, including European Agriculture Commissioner Janusz Wojciechowski, to lead to reforms. The roots of dairy farmers’ protests in Europe trace back to 2009, when thousands stormed Brussels to protest plummeting milk prices. The current protests aim to revive historical grievances and press EU institutions for more effective and equitable policies.

Bram Prins – The Global Dairy Business Mentality

Bram Prins picEvery dairy family builds their agricultural legacy over time.  For Bram Prins it started in the Netherlands over forty years ago. “In 1968 our family decided to move to county Groningen. As the oldest of seven children I worked with my father to start farming 54 ha of arable land where we had 100 cows. “  

This is the early motivation that first inspired Bram Prins to look to agriculture as a career.  However, three decades later he is still passionate about dairy farming and more importantly how it can continue to grow and be profitable.  On February 5th he will share his enthusiasm, experience and insights as a keynote speaker at the 2nd Annual Canadian Dairy Xpo in Stratford Ontario.  If you’re looking for a “day off” this is the exact place to get recharged and revitalized for the year ahead. Building on the resounding success of last year’s inaugural event, Canadian Dairy Xpo 2014 organizers have put together a tremendous diversity of products, experts and entertainment in one place at one time (Check out the full Canadian Dairy Expo program).

Bram Prins: Lifelong Learning and Worldwide Classroom

Despite his early involvement on the Groningen farm, Prins, now sixty-two, doesn’t consider himself to have an agricultural background.  However he provides further explanation. “I do not have an agricultural background, but as farmer I do have a wide scope of interests.” This compelled him to lifelong formal and informal expansion of his studies.  “Until last year I undertook training every year and earned minors and training at Nyenrode Businesss School.” A further source of agricultural edification came through many years of involvement with agricultural interest groups. “From 1985 till 2002 I was member of different boards, mainly feed and milk, in the agricultural sector.”

Prins Consulting

From this growing background Bram was prepared to set up a business group. “In 1990 I was the founder of European Dairy Farmers and in this position I travelled a lot around Europe and collected different data, information and knowledge.”

Twelve years later, Bram decided to leave as President of EDF and started working for Wageningen University.  “I began by developing and giving training in a team of Entrepreneurship.” Since that time, he has given trainings in more than 6 different European countries in Interactive Strategic Management.” His interest in problem solving kept him busy too. “I worked also as advisor for individual farms in special topics including mediation, succession and financial management.” His growing expertise became sought out and he has expanded outside the private sector.  “More and more my work includes governments in supporting or coaching farmers in special situations such as outplacement, solving difficult situations etcetera.”

Global Dairy Farmers

In 2005, this intense building of expertise was the foundation for Bram to start Global Dairy Farmers http://www.globaldairyfarmers.com. In 2004 he was joined by another colleague and started one year later GDF  In 2009 Elise Bregman started working for Bram and  became Manager of GDF. Prins is financially responsible for 100% of the company.” Bram is enthusiastic about the need for a business such as the one in inaugurated with Global Dairy Farmers.  Here is someone who is unique in being eager to work on the problems faced by the dairy industry. “I am always looking for solutions to impossible situations and building relationships based on trust.” Bram outlines the core values of GBF. “We are focused on Global Dairy Farmers, rural development and entrepreneurship.” He points out the international growth that has taken place. “This has led to coaching farmers both inside and outside the Netherlands.”

Facing Challenges. Feeding the World.

The challenges faced by dairy producers have a special place in the heart of the President of GDF. Bram sees feeding the world as the number one challenge facing the dairy industry. At the same time, the industry itself is facing globalization. This raises the reality that today milk prices are becoming more equal worldwide. Dairy producers need to become excellent managers. After that, the biggest challenge facing the industry is the one of fulfilling the wishes of the consumer. The producers must accept and deliver what the consumer values.

Think Like An Entrepreneur

As Prins watches the changes that take place internationally, he is especially convinced that dairy producers must think more like entrepreneurs.  Worldwide the influence of farmers as a political group is declining.  The industry must face the reality that there is much less financial support from governments. Having said that he recognizes that farm business operation is evolving. “In some places dairy farming is just like normal business already. Especially in the new upcoming milk regions where backward integration is usual already.”  Prins sees further globalization of milk production including, “in the long run in Canada.”

Bram Prins has 3 children and 14 grand children

Bram Prins has 3 children and 14 grand children

The Future Marketplace

Bram’s global perspective sees new ways that will differentiate dairy producers since eventually it will no longer be by price only.  He sees that culture, climate and growing conditions will have an impact on competitiveness in the dairy marketplace.  Infrastructure will be of prime importance to the sustainability of the dairy industry of the future.

Best Advice for 21st Century Dairy Producer

Prins encourages dairy producers to think big and see the total picture.  “You must look beyond the farm gate and be aware of what is happening worldwide in dairying and in other agricultural sectors too.”  Bram has personally observed, trained and advised dairy stakeholders on the necessity of being market oriented, thinking value-added and dealing with price fluctuations. “If you look at the increasing influence of the market, I believe the next major challenge will be the creation of added value; in my eyes, the step towards sub-flows within dairy production is a logical next step.”

Always Pro-Actively Moving with the Changing Times

When confronted with the issue of globalization, many of us sit back and stress out asking “How bad are things going to be?” Bram Prins urges the dairy sector to pay attention to three evolving areas. “Dairy producers must address the issues relating to sustainability, animal welfare and pro-active communication. “The latter issue especially causes Prins to urge “It is a necessity to build bridges between producers and consumers.” Unfortunately, another of the trends of the industry one that Bram points out.”There is a lack of farmers and qualified labor.”  While this is a reality, he also sees the potential solution. “We will see growth of the size of our farms with the help of automation.”  Expanding further on this side Prins also sees it applied directly to cow management. “We are coming to a cow approach based on ICT in the growing herds.”

The Bullvine Bottom Line

Bram Prins is a dairy industry futurist and is dedicated to serving the dairy sector and looking for innovations, trends and new farm systems. Global Dairy Farmers is committed to identifying problems and finding solutions through discussion, research, projects and strategic studies. Bram Prins recognizes that “Developing future scenarios is one thing: implementing them is another matter.”  Bram hopes to share and inspire a value-added vision of the dairy industry on Thursday, February 6th at Canadian Dairy Xpo 2014 where he will speak on the creation of Global Dairy Farmers and the top 4 insider global dairy trends that every producer needs to know. “It’s the perfect place to get leading edge feedback and encouragement about dairy perspective in the 21st Century and the challenges and opportunities that await us. Be inspired by Bram Prins at the Maizex Dairy Classroom and you could go home from your “day off” with a solution that’s “right on!”

Want to learn more about the top 5 insider global dairy trends? Bram will be presenting at Canadian Dairy Expo on February 6th.

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