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National Jersey Leadership Announced: Key Officers and Directors Elected at 2024 AJCA and NAJ Annual Meetings

Meet the newly appointed leaders of the American Jersey Cattle Association and National All-Jersey Inc. Who are the influential figures driving the future of USJersey?

The Board of Directors of the American Jersey Cattle Association for 2024-25 is pictured following the 156th Annual Meeting in Springfield, Mass., on June 22. Pictured, front row, from left: Rebecca Ferry, Johnstown, N.Y.; Neal Smith, Executive Secretary & CEO; President Alan Chittenden, Schodack Landing, N.Y.; Vice President Joel Albright, Willard, Ohio; second row: Donna Phillips, Newton, Wis.; Ralph Frerichs, LaGrange, Texas; Joe Vanderfeltz, Lawton, Pa.; Garry Hansen, Mulino, Ore.; John Maxwell, Donahue, Iowa; Ted DeMent, Kenney, Ill.; Tyler Boyd, Hilmar, Calif.; and Jason Johnson, Northwood, N.H. Not pictured: Cornell Kasbergen, Tulare, Calif., and Kevin Lutz, Lincolnton, N.C.

Heritage meets innovation at the annual meetings of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ) on June 21 and 22, 2024, in Springfield, Mass. These crucial events go beyond routine; they elect new leaders and shape the Jersey cattle industry’s future. Gathered are top minds and dedicated individuals ready to share insights, celebrate achievements, and plan. Please stick with us for key takeaways and new leadership appointments shaping the upcoming year.

Alan Chittenden’s Third Term: A Testament to Legacy and Leadership in the Jersey Cattle Industry 

Alan Chittenden was re-elected to his third one-year term as President of the American Jersey Cattle Association (AJCA) on June 24, 2024. As a fourth-generation breeder at Dutch Hollow Farms LLC in Schodack Landing, N.Y., Alan oversees a herd of 900 Registered Jerseys with his family. Their farm utilizes REAP services like registration and milk marketing support. Dutch Hollow Farms has been active in the Jersey Journal and has contributed to Equity for nearly 50 years. 

The Chittenden family’s legacy is well-respected. 2012, they earned the AJCA Master Breeder award for their superior breeding practices. Alan has also held notable roles, such as General Chair of The All American Jersey Shows & Sales in 2018 and Chair of The All American Sales Committee in 2016. His experience includes six years as AJCA Director from the Second District (2014-2020). 

Alan Chittenden’s reelection ensures continued stability and progress for the AJCA and the Jersey cattle industry, backed by his experience and proven leadership.

Outstanding Leadership and Dedication Among AJCA Directors The AJCA Directors, with their outstanding leadership and dedication, continue to demonstrate their commitment to the Jersey cattle industry. From Northwood, N.H., Jason Johnson was re-elected to his second three-year term as AJCA Director from the First District. Jason is a fourth-generation dairy farmer with a rich heritage in dairy farming and a degree in dairy management from the University of New Hampshire. He works as a farmer relationship manager with Stonyfield Organic, overseeing direct supply milk procurement, animal welfare, milk quality, and sustainability programs for the northeast milk supply. 

Alongside his wife, Heather, and children, Regan, Ryleigh, and Asher, Jason breeds Johnsonacres Jerseys. He also serves as vice president of the New England Jersey Breeders Association. He contributes to the Development, Information Technology, and Identification committees while being part of the National Dairy Shrine board of directors. 

Joe Vanderfeltz, of Lawton, Pa., was re-elected to his second term as Director from the Third District. He operates VanFel-JM Dairy with his wife, Melinda, and sons, Kyle and Corey, milking 220 Jersey and 180 Holstein cows

The Vanderfeltz family manages around 700 acres of corn and alfalfa. Their herd is enrolled in REAP and boasts a 2023 herd average of 17,761 lbs. milk, 845 lbs. fat, and 680 lbs. protein on 153 lactations. Recognized for their excellence, they received the AJCA Young Breeder Award in 2003. Joe serves on the Breed Improvement and Finance committees and chairs the AJCA-NAJ Annual Meeting planning committee. 

Kevin Lutz, from Lincolnton, N.C., was elected as AJCA Director from the Fifth District, succeeding retiring director Bradley Taylor. Lutz runs Treasure Chest Jerseys with his family, maintaining a 110-cow Registered Jersey herd enrolled on REAP, integrating registration, Equity milk marketing support, type appraisal, and performance programs. 

His involvement with the AJCA includes serving on the Type Advisory Committee and past committee roles for The All-American Open Show and Sale. Kevin has judged The All American Jersey Show and the National Jersey Jug Futurity twice and officiated at national shows in Australia, Argentina, Ecuador, and Peru. He is also a North Carolina Jersey Cattle Association director and has held leadership roles with Southern States Cooperative and the Lincoln Soil and Water Conservation District. 

Ralph Frerichs, of LaGrange, Texas, was re-elected to a second three-year term as AJCA Director from the Ninth District. A seasoned leader, Ralph served on the AJCA Board from 2009-2015, including roles as vice president and chair of the Development Committee. He currently serves on the Finance and Development committees. 

Alongside his wife Faith, brother Robert, and son Neal, Ralph manages Frerichs Dairy Inc. This operation features 190 Registered Jersey cows and includes the Jersey Barnyard tourist attraction and the Texas Jersey Cheese Company, known for its all-natural, handmade Jersey cheese.

Meet the 2024-25 Committee Chairs: Pillars of Excellence from Coast to Coast The 2024-25 Committee Chairs, hailing from different parts of the nation, are acknowledged as pillars of excellence in the Jersey cattle industry. For the 2024-25 year, the chairs of the standing committees are dedicated professionals from across the nation: 

  • Cornell Kasbergen from Tulare, Calif., will lead the Finance Committee.
  • Joel Albright from Willard, Ohio, has been appointed chair of the Breed Improvement Committee.
  • Garry Hansen from Mulino, Ore., will head the Development Committee.
  • Donna Phillips from Newton, Wis., will oversee the Information Technology and Identification Committee.

John Kokoski Re-Elected as NAJ President: A Legacy of Leadership and Dedication

John Kokoski was re-elected as president by the Board of Directors for National All-Jersey Inc. (NAJ) on June 21, 2024, underscoring his longstanding dedication and pivotal role in the organization. Kokoski, a member of the NAJ Board since 2007, operates Mapleline Farm LLC with his family, featuring a 135-cow Registered Jersey herd enrolled on REAP. They also run a dairy plant that processes and distributes Jersey milk products. Kokoski has served as a director of the Massachusetts Cooperative Milk Producers Federation and on the New England Dairy Promotion Board for over 25 years. 

Jason Cast was elected Vice President of National All-Jersey Inc., succeeding James Huffard. Cast owns and operates JJC Jerseys with his wife and six children and has maintained a REAP-enrolled herd since 2013. His election signals a promising continuation of effective leadership within NAJ. Cast’s commitment to quality and sustainable dairy farming practices has significantly impacted the community.

Bradley Taylor Joins NAJ Board: A Seasoned Leader Enhances the Team

The NAJ Board welcomes Bradley Taylor as Director from District Five. From Booneville, Miss., Taylor operates Taylor Jersey Farm Inc. with his family. Their 120-cow Registered Jersey herd is part of REAP, highlighting their commitment to quality. Taylor has a rich history of leadership, having served as Finance Chair and on the Joint Operations Committee for the AJCA Board. His experience and dedication make him a solid asset to the NAJ Board.

The Bottom Line

The future of the USJersey organizations looks bright under the newly elected leadership. The Annual Meetings provided a perfect mix of continuity and fresh perspectives, vital for America’s evolving Jersey cattle industry. With Alan Chittenden’s reelection as AJCA President, his experienced leadership remains trusted. Leaders like Jason Johnson and Kevin Lutz exemplify dedication and expertise across different districts. The reappointments of Joe Vanderfeltz and Ralph Frerichs offer a solid foundation of wisdom and innovation. Additionally, John Kokoski and Jason Cast, in critical roles for National All-Jersey Inc., ensure steady guidance with strategies that benefit herders and the Jersey breed. 

The takeaway is clear: these leaders will play pivotal roles ahead. Their collective experience and commitment are inspiring and essential for a prosperous future. Your active participation is crucial on this journey. Engage with your leaders, voice your concerns, and celebrate their achievements. Together, we can shape the future of the Jersey cattle industry. 

Key Takeaways:

  • Alan Chittenden was elected to his third one-year term as President of AJCA.
  • Jason Johnson was re-elected to his second three-year term as AJCA Director from the First District.
  • Joe Vanderfeltz was re-elected to his second term as Director from the Third District.
  • Kevin Lutz was elected as AJCA Director from the Fifth District, succeeding Bradley Taylor.
  • Ralph Frerichs was re-elected to a second three-year term as AJCA Director from the Ninth District.
  • John Kokoski was re-elected as President of NAJ.
  • Jason Cast was elected as Vice President of NAJ, succeeding James Huffard.
  • Bradley Taylor was elected for a four-year term as Director from District Five to the NAJ board.

Summary:

The American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ) held their annual meetings in Springfield, Mass., on June 21 and 22, 2024, to elect new leaders and shape the future of the Jersey cattle industry. Alan Chittenden, a fourth-generation breeder at Dutch Hollow Farms LLC, was re-elected to his third one-year term as President of the AJCA. The AJCA Directors, Jason Johnson, Joe Vanderfeltz, and Kevin Lutz, continue to demonstrate their commitment to the industry. Johnson oversees direct supply milk procurement, animal welfare, milk quality, and sustainability programs for the northeast milk supply. Vanderfeltz operates VanFel-JM Dairy with his wife, Melinda, and sons, Kyle, and Corey, and milks 220 Jersey and 180 Holstein cows. Lutz runs Treasure Chest Jerseys with his family and has served on the Type Advisory Committee and past committee roles for The All-American Open Show and Sale. Ralph Frerichs, a seasoned leader, has been re-elected as AJCA Director for a second three-year term. The 2024-25 Committee Chairs are dedicated professionals from across the nation, including Cornell Kasbergen from Tulare, Calif., Joel Albright from Willard, Ohio, Gary Hansen from Mulino, Ore., and Donna Phillips from Newton, Wis.

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Double Disaster: Iowa Farms Hit Hard by Flooding and H5N1 Outbreak

Iowa farms face double trouble with severe flooding and an H5N1 outbreak. How are farmers coping with these challenges? Discover the impact and ongoing efforts.

Iowa crops are severely disrupted by extreme floods and an epidemic of Highly Pathogenic Avian Influenza (H5N1). Along with operational difficulties, these twin crises have caused significant damage to crops and animal losses. Attempts to limit H5N1 and urgent rescue and disaster response activities are underway.

“In the face of these devastating floods, the people of Iowa have shown remarkable resilience. They were flown out of the flooded areas and literally rescued off rooftops,” Iowa Secretary of Agriculture Mike Naig stated, emphasizing the strength and determination of the community.

Rivers cresting and flooding still present make it unknown how much damage has been done. Dairy and poultry farmers also address H5N1 infections, increasing their burden.

Catastrophic Rainfall and Coordinated Rescues Mark Iowa’s Weekend Disasters 

“Parts of northwest Iowa were severely flooded over the weekend with more than 15 inches of rain. This flood forced rivers to spill over and bury houses, requiring a quick and coordinated response. Thousands of people were evacuated using dramatic rescues involving airlifting people from roofs. The efficient and timely deployment of emergency services and cooperation with local authorities played a crucial role in managing this natural catastrophe,” the report highlighted, reassuring the public of the effective disaster response.

Official Statements Highlight Extreme Conditions and Coordinated Relief Efforts

Official Transcripts: Mike Naig, Iowa Secretary of Agriculture, underlined the severe circumstances in the state and stressed the need for quick rescues resulting from the increasing floods and heavy rain. He saw significant damage to utilities, livestock facilities, equipment, and agricultural infrastructure. In talks with Naig, Iowa Governor Kim Reynolds declared a catastrophe and detailed the damage as widespread. Both authorities underlined that only until the floods recede will a complete evaluation of agricultural and animal damage be feasible. They cooperate to lessen and handle continuous destruction.

Relentless Flooding Deepens Agricultural Turmoil: Equipment Damage, Infrastructure Failures, and Ongoing Uncertainties Plague Iowa Farmers

The recent terrible floods have made life more difficult for Iowa’s farmers. Farmers now deal with broken machinery and unworkable roads, which affect important feed supplies and necessary services to cattle farms. Outages of power and water exacerbate the problem and complicate attempts to keep enterprises and cattle intact.

Because of continuous flooding, state authorities still cannot thoroughly evaluate agricultural damage. This delay strains farmers and makes it difficult to assess their losses and decide on recovery plans, affecting current and long-term agrarian policies.

H5N1 Outbreak Intensifies Crisis for Iowa Dairy and Poultry Sectors Amid Severe Flooding

Iowa’s dairy and poultry industries, already struggling with extreme floods, have been much taxed by the H5N1 pandemic. Transmitted mainly by migratory wild birds, Iowa has verified H5N1 outbreaks in eleven dairies and three poultry operations, complicating control attempts.

Farmers have been careful to test and document incidents, which allows quick action to stop the spread. The state works with USDA strike teams to track the spread and enhance biosecurity policies, therefore supporting present containment and future readiness.

Compounded Challenges: Floods and H5N1 Create Existential Crisis for Iowa Dairy Producers 

One cannot emphasize the combined stress dairy farmers in northwest Iowa experience. These farmers deal with the terrible consequences of unheard-of floods and the widespread Highly Pathogenic Avian Influenza (H5N1). Every difficulty by itself would be intolerable; for many of the local producers, taken together, they constitute an existential crisis.

Attempts to Control Illnesses Among Natural DisasterWhile attending to the terrible effects of the floods, farmers and state authorities are working nonstop to control the illness. Active steps are being taken to test for H5N1 and stop its spread despite washed-out roads and power shortages. The Iowa dairy sector has shown extraordinary awareness. Early reporting of any positive cases by producers helps USDA epidemiological strike teams quickly identify sources of transmission.

Variance in Symptoms and ResultsIn infected animals, H5N1’s symptoms and effects have shown significant variation. While some farms have little disturbance in milk output, others have severe illnesses with significant milk losses and even animal deaths. This discrepancy accentuates the necessity of ongoing study and customized biosecurity policies, complicating an already terrible situation.

Federal aid becomes very vital as farmers negotiate these escalating challenges. Stabilizing the region’s agriculture during these volatile times depends on ensuring compensation for killed animals and supporting research into H5N1 behavior.

State and Federal Agencies Rally to Combat Dual Crisis of Flooding and H5N1 Outbreak 

State and federal authorities are mobilizing resources to address the H5N1 epidemic. Under direction from Agriculture Secretary Mike Naig, state authorities are collaborating with the USDA to implement epidemiological strike squads. These teams examine how H5N1 spreads throughout farms to create biosecurity strategies to stop further infections.

Secretary Naig also advocates USDA payment for farmers who have lost livestock to the epidemic. Naig stated, “We are still working on it; we keep making that request since we are seeing some losses.” This payback will help Iowa’s dairy and poultry industries recover from disease and floods.

The Bottom Line

Iowa’s agriculture industry is in trouble due to severe floods and the H5N1 epidemic. Further testing dairy and poultry producers are agricultural equipment damage, interruptions in cattle feed, and continuous power outages. Strong biosecurity policies are desperately needed as the ongoing need to monitor and control H5N1 has impacted milk output and resulted in some livestock mortality. Notwithstanding these challenges, Iowa’s farming population exhibits impressive fortitude. To learn about H5N1 transmission, farmers and state authorities are working with federal agencies and doing thorough testing. Their prompt case reporting and pursuit of USDA funding demonstrate their commitment to protecting cattle and livelihoods. Iowa’s flexibility in tragedy is shown by its double approach of quick reaction and long-term plan.

Key Takeaways:

  • Over 15 inches of rain caused severe flooding in northwest Iowa, leading to rooftop rescues and significant agricultural damage.
  • Iowa Gov. Kim Reynolds issued a disaster proclamation, and thousands of residents were evacuated.
  • Floodwaters have not yet receded, so the full extent of crop and livestock damage remains unclear.
  • Flooding has intensified pre-existing challenges for dairy producers already dealing with H5N1 outbreaks.
  • Iowa has reported H5N1 in 11 dairies and 3 poultry sites, with further testing and monitoring ongoing.
  • H5N1 has led to varied impacts, including significant milk production losses and some cattle mortality due to secondary infections.
  • The Iowa dairy industry is proactive in reporting H5N1 cases to enable timely interventions by USDA epidemiological teams.
  • State and federal agencies are focused on biosecurity strategies to combat H5N1’s spread and learning from current outbreaks.
  • Authorities continue to request USDA compensation for livestock losses due to H5N1 to support affected producers.
  • H5N1 is a dual threat to dairy and poultry sectors, requiring comprehensive livestock industry strategies for mitigation.

Summary:

Iowa’s agriculture industry is facing severe disruptions due to extreme floods and an H5N1 epidemic. The floods have caused significant damage to crops and animal losses, and efforts are underway to limit H5N1 and implement urgent rescue and disaster response activities. The people of Iowa have shown remarkable resilience, with thousands evacuated using dramatic rescues involving airlifting people from rooftops. The recent floods have made life more difficult for farmers, who now deal with broken machinery and unworkable roads, affecting important feed supplies and services to cattle farms. State authorities cannot thoroughly evaluate agricultural damage due to continuous flooding, straining farmers and making it difficult to assess their losses and decide on recovery plans. The H5N1 outbreak intensifies the crisis for Iowa’s dairy and poultry sectors, already struggling with extreme floods. State and federal authorities are mobilizing resources to address the dual crisis of flooding and H5N1 outbreak. Agriculture Secretary Mike Naig is directing state authorities to collaborate with the USDA to implement epidemiological strike squads and advocate USDA payment for farmers who have lost livestock to the epidemic.

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Brenda Snow Receives Prestigious AJCA-NAJ Award for Advancing Jersey Breed and Dairy Industry

Learn how Brenda Snow’s dedication changed the Jersey breed and dairy industry. Interested in her journey and impact? Discover her prestigious AJCA-NAJ award.

Brenda Snow of Brookfield, Vt., has been honored with the prestigious Award for Meritorious Service by the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ). This highly esteemed award, presented annually, recognizes individuals who have made outstanding contributions to the Jersey breed and its owners. It celebrates those who have significantly advanced the Jersey breed in the United States through research, education, development, marketing, or other critical activities within the dairy industry. Brenda’s receipt of this award is a testament to her dedication and notable contributions to the Jersey breed and its community. 

“The love breeders in her area had for her was always evident, and Brenda strove every day to keep that trust and commitment,” wrote Herby D. Lutz, a former JMS manager and current sire analyst with Select Sires Inc. 

Brenda Snow’s work was not just a job but a mission. Her dedication and the profound impact she has had on the Jersey breed and the community of breeders and dairy farmers make this esteemed award so fitting for her.

Brenda Snow: A Pillar of Dedication and Transformation in the Jersey Breed and Dairy Industry 

Brenda Snow’s career is a testament to her unwavering passion for the Jersey breed and the dairy industry. Over three decades as an area representative, she fulfilled administrative roles and actively engaged at the grassroots level. Her efforts to expand markets for Registered Jerseys and establish significant Jersey herds on the West Coast were driven by her deep love for the breed and commitment to its growth. For instance, she played a crucial role in the relocation of production-bred Jerseys from the Northeast to new homes across the country, a strategic move that significantly bolstered Jersey Marketing Services (JMS) and laid the groundwork for future herd developments. 

At Sno-Krest Farm in Brookfield, Vermont, Brenda, her husband Wes, and their son Jarrett managed a highly respected herd of Registered Jerseys. Their herd, recognized for its quality, often fetched premium prices at consignment sales and set an example of best practices in dairy farming

Brenda’s influence extended beyond marketing, sales, genetics, and animal husbandry. Her dedication and hard work improved the livelihoods of Jersey breeders. They drove the growth of the Jersey breed in the United States. Her legacy is not just in her significant contributions to the industry but also in her lasting impact on the community of breeders and dairy farmers, who continue to benefit from her work.

Brenda Snow’s Pioneering Contributions to the Jersey Breed’s Expansion and Market Development 

Brenda Snow’s contributions to the Jersey breed’s growth are significant and monumental. She played a crucial role in expanding the market for Registerbreed’seys, strategically moving production-bred Jerseys from the Northeast to new homes across the country. This significantly bolstered Jersey Marketing Services (JMS) and laid the groundwork for future herd developments. 

One of Brenda’s achievements was building the large West Coast Jersey herds by transporting potloads of Jerseys to new facilities. This move supported the growing cheese industry by ensuring a steady supply of high-quality milk, cementing Jersey’s breeds’ reputation for superior dairy output. 

BrBrenda’s foresight in placing Jersey replacements in commercial venues helped catalyze the brbreed’s growth in component pricing markets. Notably, over $1.1 million worth of Jersey replacements were sold through the Vermont State Sale and New England Spring Sale in 2008, providing substantial financial uplift to dairy producers

Her strategic contributions to the Jersey Breed include expanding market reach and enhancing the genetic pool. Brenda’s foresight in placing Jersey replacements in commercial venues and facilitating the sale and distribution of top-tier genetics was a testament to her leadership and vision. Her strategic decisions continue to shape the breed’s future, instilling confidence in the industry and breeders alike.

Brenda’s monumental contributions to the expansion and development of the Jersey breed are monumental in expanding the Jersey breed and supporting owners across the Northeast. Her three-decade tenure as an area representative saw her working with Jersey Marketing Services (JMS) to relocate production-bred Registered Jerseys, crucially filling new facilities on the West Coast to supply the burgeoning cheese industry. 

By consistently connecting breeders and buyers, Brenda ensured high-quality Jerseys found homes where their genetic potential thrived. Her efforts helped scale tie-up sales significantly, marketing thousands of Jersey replacements to dairy producers, especially after the Federal OrdBrenda’sm. 

Brenda’s keen insights and dedication laid a foundation for the sustained growth of Jersey herds, particularly integrating them into West Coast dairy ecosystems. Her work was pivotal in enabling Jerseys to thrive in diverse environments, contributing significantly to the national dairy landscape. Snow’s Brenda Snow’s Unparalleled Accomplishments in Marketing and SSnow’ Brenda Snow’s marketing and sales accomplishments significantly shaped the breed’s reputation. Transforming tie-up sales into major commercial venues, she facilitated the sale of Jersey replacements tailored to component pricing markets post-Federal Order Reform. 

Her standout achievement includes the 2008 Vermont State and New England Spring Sales, where combined sales exceeded $1.1 million, showcasing her ability to nurture relationships and identify market opportunities

Brenda’s efforts extended to the breed’s geographical reach. Through relentless hard work and strategic planning, she transferred production-bred Registered Jerseys from the Northeast to the West Coast, benefiting a growing cheese industry and establishing economic benefits for breeders. 

Her eye for quality marketers and acumen built robust channels supporting and enriching breeders. Brenda’s efforts empowered breeders with immediate sales outcomes and long-term growth opportunities, solidifying her legacy in the industry’s marketing and sales sector. 

Her eye for quality markers and acumen built robust channels supporting and enriching breeders. Brenda’s efforts empowered breeders with immediate sales outcomes and long-term growth opportunities, solidifying her legacy in the industry’s marketing and sales sector.  Brenda Snow’s expertise in elite Jersey genetics marks one of her most pivotal contributions to the breed. With a sharp eye for high-caliber cattle and a profound grasp of genetic potential, Brenda helped breeders leverage elite genetics that left an enduring legacy. Noteworthy examples include Molly Brook Fascinator Flower and Pearlmont Impuls Daffy, whose progeny have significantly advanced the breed.

Molly Brook Fascinator Flower’s descendants have an international presence, thanks to Brenda’s meticulous selection. Pearlmont Impuls Daffy became a genomic sensation after her 2008 All American Jersey Sale, showcasing Brenda’s skill in promoting superior genetic stock. Both cows were finalists in the 2015 Jersey Journal Great Cow Contest, highlighting their exceptional contributions. Brenda Snow has elevated the breed’s genetic diversity and global standing through these strategic efforts.

Beyond Professional MilestoSnow’srenda Snow’s Unyielding Commitment and Grace in the Dairy Industry 

Beyond her professional know-how, Snow’s relentless drive and determination distinguish her as a dedicated figure in the dairy industry. Her commitment to the Jersey breed and its community showcases a customer-centric approach, conducting business with a unique blend of grit and grace. Her unwavering dedication, integrity, and respect for the Jersey breed and its community have been the guiding principles of her career, earning her the trust and admiration of breeders and dairy farmers alike. 

“The love breeders in her area had for her was always evident, and Brenda strove every day to keep that trust and “commitment,” reflected Herby D. Lutz, a former JMS manager and current sire analyst with Select Sires Inc. Sara Barlass, who succeeded Bre” da, noted, “Brenda had made a huge impact on a lot of breeders, especially women-owned and small herds. These herds were pushed to new levels thanks to her effort and “compassion.” 

Colleagues and breeders admired Brenda for her expertise and kindness. Jennifer McReynolds of Lucky Hill Farm “L.P. shared, “Brenda quickly became a trusted colleague whom I could turn to for Jersey breeding and marketing advice and general dairy industry” knowledge.” David Norman of Normandell Farms praised her work ethic and eye for quality cattle”, stating, “She was one of the first to arrive to check papers, feed, and care for the heifers, sometimes totaling 300 head, and followed through until all” were sold.” 

These testimonials show Brenda’s reputation as a dedicated, trustworthy figure who consistently went above and beyond to serve breeders and the Jersey community.

From Humble Beginnings to Educational and Professional AscSnow’srenda Snow’s Early Journey in the Dairy Industry

Before making her mark in expanding the Jersey breed, Brenda Snow’s journey was defined by rigorous education and early industry experience. Starting farm work at eight and fully engaging in dairy farming at 16, Brenda’s passion for the industry was evident. In 1984, she earned an associate degree in dairy management from Vermont Technical College and a bachelor’s degree in dairy science from Virginia Tech.

Between degrees, Brenda gained crucial experience managing and marketing cattle at Lemax Farm and Howacres Farm in Vermont. His role as a “herdsman” before the term “herdsperson” existed highlighted her pioneering spirit. 

After completing her education, Brenda joined the artificial insemination sector as a district manager and sales development technician for ABS. She taught A.I. techniques and the company’s mating program across several regions, laying the foundation for her influential roles in breed promotion. Maurice E. Core’s Vision: The Catalyst for Brenda Snow’s Pivotal Role in Market Development

Brenda’s journey took a pivotal turn when Maurice E. Core, the executive secretary of the American Jersey Cattle Club (AJCC), hired her as an area representative in July 1990. This role marked the start of her influential tenure with the AJCA-NAJ. She was tasked with developing markets for elite and surplus Jersey breeding stock to enhance farm income for breeders across the Northeast, including Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, Rhode Island, and Vermont. 

Brenda’s mission remained consistent throughout her career: to drive economic success for Jersey breeders through strategic market development. She blended her dairy farming knowledge with a commitment to her clients, working to connect breeders with lucrative opportunities and facilitate smooth cattle transactions. 

Her notable success includes transporting production-bred Registered Jerseys from the Northeast to new homes nationwide, contributing to large Jersey herds on the West Coast. Brenda’s market analysis skills and foresight in industry trends allowed her to meet the demands of the cheese industry. Additionally, she was instrumental in converting tie-up sales into commercial venues, marketing Jersey replacements by the thousands to dairy producers adapting to new component pricing markets after Federal Order Reform.

Architect of Mentorship and Community in Jersey Breeding 

Brenda Snow’s mentorship in the Jersey breeding community has been transformative. Her extensive knowledge, unwavering dedication, and genuine care made her an invaluable guide. Sara Barlass, Brenda’s mentee, noted, “When I joined in 2007, Brenda had greatly impacted breeders, especially women-owned and small herds. These herds reached new heights thanks to her effort and compassion.”

Another mentee, Jennifer McReynolds, shared, “Fresh out of college at my first herdsman job, Brenda’s kind demeanor and Jersey genetics knowledge quickly made her a trusted colleague. She provided advice on breeding, marketing, and the dairy industry.” 

Brenda’s mentorship fostered professional growth and a network of trusted relationships. Barlass emphasized Brenda’s philosophy: “Selling animals is serving the Jersey customer.” Brenda’s service-oriented approach helped breeders navigate harsh market conditions and succeed. Snow’s legacy as a mentor will be remembered for her ability to lift others and give them the tools to thrive. Her contributions have enriched the Jersey breeding community for generations to come.

Honors and Accolades: CelebraSnow’srenda Snow’s Distinguished Contributions to Jersey Breeding

  • Senior Breeder Award from the Vermont Jersey Breeders Association (1999)
  • Harold “Tuffy” Wright Distinguished Service Award from the Vermont Jersey Breeders Association (2012)
  • Boss Turner Distinguished Service Award from the New England Jersey Breeders Association (1999)

The Bottom Line

Brenda Snow’s career is a testament to her unwavering dedication to the Jersey breed and dairy industry. Over three decades as an area representative, she significantly contributed to the growth and transformation of the breed by expanding markets for Registered Jerseys. Brenda played a crucial role in enhancing both commercial success for breeders and the genetic quality of herds through her expertise in selection and marketing. 

The American Jersey Cattle Association and National All-Jersey Inc.’s Award for Meritorious Service highlights Brenda’s exceptional impact. Her pioneering marketing, sales, and genetic improvement efforts have left a lasting mark on the industry. Brenda’s legacy is evident in her accolades, the thriving businesses, and the enriched lives of Jersey breeders she supported. Her enduring influence and commitment to excellence will be remembered for generations.

Key Takeaways:

  • Brenda Snow received the prestigious Award for Meritorious Service from the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ).
  • The honor recognizes living individuals who have significantly advanced the Jersey breed and the livelihood of Jersey owners in the United States.
  • Brenda’s career spanned over three decades, where she served as an area representative for the national Jersey organizations, covering a vast territory in the Northeast.
  • She played a crucial role in the expansion of Jersey Marketing Services (JMS), facilitating the movement of production-bred Registered Jerseys across the country.
  • Her efforts were instrumental in building large West Coast herds and supporting the burgeoning cheese industry.
  • Distinguished by her dedication and perseverance, Brenda made extensive contributions to the marketing and breeding programs, benefiting both commercial and elite breeders.
  • Brenda’s innate ability to recognize high-quality Jerseys and foster relationships between breeders ensured financial growth and stability for many Jersey owners.
  • Her commitment extended beyond professional duties, reflecting her personal belief in the Jersey breed and her genuine care for the breeders she served.

Summary:

Brenda Snow, a dedicated figure in the dairy industry, has been awarded the prestigious Award for Meritorious Service by the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. This award recognizes individuals who have made outstanding contributions to the Jersey breed and its owners, such as research, education, development, marketing, or other critical activities within the dairy industry. Snow’s career is a testament to her unwavering passion for the Jersey breed and the dairy industry. Over three decades, she fulfilled administrative roles and actively engaged at the grassroots level, expanding markets for Registered Jerseys and establishing significant Jersey herds on the West Coast. Her strategic decisions continue to shape the breed’s future, instilling confidence in the industry and breeders alike. Her marketing and sales accomplishments significantly shaped the breed’s reputation, transforming tie-up sales into major commercial venues and facilitating the sale of Jersey replacements tailored to component pricing markets post-Federal Order Reform.

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The Power of Why in Dairy Farm Management: Unlocking Dairy Success

Unlock dairy success by understanding the power of ‘why’ in milking parlor management. Discover how clear expectations and shared goals can transform your dairy farm.

In business management, the concept of ‘why’ has become crucial, primarily influenced by Simon Sinek’s book and TED Talk, Start with Why: How Great Leaders Inspire Everyone to Take Action. Sinek argues that people are more likely to engage with a business when they understand its deeper purpose—the ‘why.’ This principle is especially relevant in the dairy farming industry, where success often depends on the collective motivation and commitment of the staff. In dairy farming, the ‘why’ can come from various sources, such as the farm’s mission and values, industry best practices, or scientific research. Understanding and communicating this ‘why’ can help your team see the bigger picture and feel more connected to their work. 

“People don’t buy what you do. They buy why you do it.” 

They understood and communicated that the “why” was essential for selling milk and dairy products and ensuring that every worker on the farm was aligned with its goals and protocols. This alignment is vital, as the details of daily tasks can significantly impact the quality and efficiency of dairy production. 

For dairy farmers, instilling a clear sense of purpose goes beyond motivation; it builds a culture of excellence and ownership. Managers can turn routine tasks into significant activities by consistently explaining the reasons behind farm procedures. This not only motivates the team but also empowers them, making them feel more involved and responsible in the dairy farming process. 

Understanding and Communicating the ‘Why’ Behind Milking Procedures: A Critical Path to Success 

Understanding and communicating the ‘why’ behind milking procedures is pivotal. When dairy farm employees grasp why they are doing something, these practices become essential to achieving superior production and milk quality

Improved Team Buy-In 

Explaining the reasons behind actions fosters a sense of purpose among employees. Understanding the science and rationale behind each step leads to enhanced dedication. This shared commitment is crucial for following protocols and achieving goals. The positive impact of understanding the ‘why’ on team commitment and performance should inspire and motivate the audience. 

Enhanced Performance and Accountability 

Clear communication of the ‘why’ eliminates ambiguity, setting and maintaining high standards. Consistently reinforcing procedures foster a culture of accountability, where employees take ownership of their roles, leading to a more disciplined operation. This emphasis on clear communication should make the audience feel confident and assured about the effectiveness of the ‘why’ in maintaining high standards. 

Building Expertise and Confidence 

Training that includes the reasons for tasks enhances skills and builds confidence. Knowledgeable employees make better decisions, ensuring smoother operations and reducing frustration. This leads to successful milking processes. 

Ultimately, understanding and communicating the ‘why’ is critical. It improves team cohesion, morale, and higher performance standards. Educating employees about the ‘why’ is an indispensable tool for achieving excellence in dairy farming.

Neglecting the ‘Why’: A Path to Operational Erosion 

Failing to communicate the ‘why’ behind milking procedures can damage your entire operation. When the reasoning isn’t shared, team members are left guessing, leading to unclear expectations and unmet goals. This confusion breeds inefficiency and inconsistent milk quality. 

Clear expectations are essential for effective management. With them, accountability is possible. How can workers meet standards they need to be made aware of? In essence, no clear ‘why’ means no proper management. Team unity and excellence are out of reach without understanding the reasons behind tasks. 

Furthermore, not communicating ‘whys’ can lower morale and engagement. Employees may become disengaged and feel their work needs more purpose, leading to higher turnover and an unstable team environment. 

Regular, clear communication about the ‘why’ is vital. It creates a well-managed dairy farm where everyone understands and commits to high standards. Even brief reminders during breaks can instill purpose and accountability, driving overall success.

Embedding ‘Why’ Conversations in Daily Farm Operations

For dairy managers aiming to include ‘why’ conversations in daily routines, here are some practical strategies: 

  • Five-Minute Focus: Spend five minutes during breaks or shift changes to discuss the ‘why’ behind tasks. This quick, consistent discussion can have a significant impact.
  • Start with the Science: Use meetings or training sessions to explain the scientific reasons behind procedures. This helps team members feel responsible and involved.
  • Visual Aids: Posts or visual reminders should be put up around the workplace to show the importance of each step in the process and its effect on the overall operation.
  • One-on-One Dialogues: During routine check-ins, personally explain the ‘why’ to individual employees, making sure they feel valued and heard.
  • Weekly Debriefs: Have short debrief sessions to review the past week’s performance and stress the importance of proper protocols. Encourage feedback to make these discussions more engaging.
  • Incorporate Testimonials: Share success stories or testimonials from team members who have seen positive results from following the ‘why’ principles, showing the real-world benefits of these practices.

Integrating these conversations into daily operations can be accessible by making small, consistent efforts to communicate the ‘why,’ dairy managers can build a more knowledgeable, committed, and cohesive team.

Transforming Tasks Through Continual Reinforcement of the ‘Why’

Managers and owners must consistently impart the ‘why’ behind every task for dairy success. This isn’t a one-time explanation—it’s an ongoing process that turns compliance into genuine commitment. Regularly discussing the science and purpose behind each milking procedure sets high-performing dairies apart. When workers grasp the rationale behind their actions, they are more likely to care as much as the managers. 

Failing to communicate the ‘whys’ leads to unclear expectations and unmet goals. Managers must move beyond task distribution and engage in proactive dialogue that mixes encouragement with corrections. Clear expectations must come before accountability to foster excellence. 

Daily operations offer many opportunities for these crucial ‘why’ conversations. Even a few minutes during a team break can make a significant impact. Managers should constantly remind their teams of the ‘why,’ turning routine instructions into meaningful tasks. For example, during a milking shift, you can explain the ‘why’ behind each step, such as the importance of pre-milking teat disinfection for udder health. This relentless dedication to clear communication transforms everyday practices into the foundation of long-term success.

The Bottom Line

Excellence in dairy farm management hinges on communicating the reasons behind each task. Ensuring the team grasps the ‘why’ fosters ownership and sets clear expectations. This understanding is necessary for achieving goals, leading to performance issues. Dairy farmers can build a more engaged and efficient workforce by embedding ‘why’ conversations into daily operations and reinforcing this regularly. Remember, understanding the ‘why’ is not just about following protocols- it’s about ensuring every team member is invested in their actions and understands their role in the bigger picture of dairy farming success. 

Success in dairy farming involves more than just following protocols—it involves ensuring every team member understands and is invested in their actions. Dairy farmers should embrace this approach to enhance team engagement and operational success.

Key Takeaways:

  • Explain the ‘Why’: Clearly communicate the reasoning behind each milking procedure to your team, ensuring they understand the importance of every step.
  • Repeat Regularly: Reinforce your ‘why’ consistently through regular meetings or brief discussions, particularly during quarterly milking schools or shift changes.
  • Cultivate Buy-In: Foster a sense of ownership and commitment among your staff by highlighting the scientific and practical benefits of following established protocols.
  • Prevent Operational Erosion: Address and mitigate potential issues related to unclear expectations by making your ‘why’ a central part of your management approach.
  • Encourage Accountability: Make sure the team recognizes that understanding the ‘why’ behind their tasks is crucial for meeting goals and maintaining high standards.
  • Use Everyday Opportunities: Embed these ‘why’ conversations into daily operations, utilizing moments like lunch breaks to keep the team aligned and motivated.

Summary: The ‘why’ is a key concept in business management, particularly in the dairy farming industry, where success relies on staff motivation and commitment. Instilling a clear sense of purpose builds a culture of excellence and ownership. Managers can turn routine tasks into significant activities by consistently explaining the reasons behind farm procedures, which empowers and motivates the team. Understanding and communicating the ‘why’ behind milking procedures is crucial for achieving superior production and milk quality, leading to improved team buy-in, enhanced performance, and higher performance standards. Neglecting the ‘why’ can damage the entire operation, leading to unclear expectations and unmet goals. Regular, clear communication about the ‘why’ is vital for creating a well-managed dairy farm, where everyone understands and commits to high standards. Practical strategies include spending five minutes during breaks or shift changes to discuss the ‘why’ behind tasks. Continuous reinforcement of the ‘why’ is essential for dairy success, turning compliance into genuine commitment.

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