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Successful 2024 National Holstein Convention in Utah: Highlights, Events, and Future Plans

Explore what made the 2024 National Holstein Convention in Utah special. From fun seminars to networking events, see why this year’s gathering was unforgettable.

 Trent Hendrickson was recognized with the 2024 Distinguished Young Holstein Breeder Award during the Awards Luncheon at National Holstein Convention on Wednesday, June 26. Pictured from left to right are Holstein Association CEO John Meyer, Trent and Kelsey Hendrickson, and outgoing President Jonathan Lamb.

Ever wondered what drives the dairy industry? For Holstein cattle enthusiasts, the National Holstein Convention is the highlight of the year. The 2024 event, themed “Udderly Utah,” was held in Salt Lake City and welcomed 700 attendees from the US, Puerto Rico, Canada, and Mexico. 

This article aims to highlight the key moments of the 2024 National Holstein Convention, sharing attendees’ experiences, innovative events, and vital discussions about the breed’s future. We argue that the 2024 convention was a massive success, showcasing valuable industry insights and high engagement. 

Understanding the convention’s discussions and experiences is crucial for anyone in the dairy industry. It offers a glimpse into the Holstein Association USA‘s direction, challenges, and growth opportunities. 

The 2024 National Holstein Convention was more than a meeting—it was a celebration of community, heritage, and the promising future of Holstein cattle.

A New Era of Hosting

This year marked a big change as Holstein Association USA hosted the National Holstein Convention for the first time, instead of state associations. The goal was to streamline and enhance the attendee experience. 

“We’ve received many positive comments about our new format,” shared CEO John Meyer. 

Meyer added, “As always, the best part is the people. It’s fantastic to reconnect with old friends and meet new ones!”

Exploring Salt Lake City: A Blend of History and Adventure

On Monday, June 24, Holstein enthusiasts kicked off the National Holstein Convention with exciting activities in Salt Lake City. Attendees explored local attractions and Utah’s unique heritage.  

One group visited Utah’s Antique and Classic Power Museum, where they admired antique vehicles and explored a pioneer village, getting a nostalgic glimpse into the past.  

Another group enjoyed This is the Place Heritage Park, with demonstrations, train rides, and gold mining, highlighting Utah’s pioneering spirit.  

Junior members had a thrilling adventure at Impact Ninja Gym, tackling obstacle courses. Afterwards, they joined others at This is the Place Heritage Park, fostering camaraderie.  

The combination of educational tours, historical exploration, and physical activities set a positive tone for the Convention.

Holstein Horizons: A New Gateway to Dairy Industry Expertise

This year’s Convention introduced Holstein Horizons, an engaging forum held on June 25. These seminars, led by dairy industry experts, provided deep insights into different sector aspects. 

Participants explored topics like on-farm processing, beef opportunities for Holsteins, genetics history focusing on inbreeding, and advanced technology. The on-farm processing panel featured Jeff King (Kings-Ransom Farm, NY), Todd Koch (TMK Creamery, OR), and Michael Turley (Rolling Lawns Farm, IL), offering diverse and valuable perspectives. 

Dr. Arquimides Reyes (University of Wisconsin – River Falls) discussed beef opportunities, while Dr. Roger Shanks (Holstein Association USA) delved into genetics history. Dr. Tad Sonstegard (Acceligen) presented on genome editing’s future, and Dr. Jeffrey Bewley concluded with insights from the WKU SmartHolstein Lab. The sessions were expertly moderated by Lisa Behnke (World Dairy Expo). 

Attendees praised the experience. Matt Hoff from New Windsor, MD, noted, “Holstein Horizons was very educational. The producer panel featured three distinct on-farm creameries. Learning about industry advancements is always beneficial.”

Bonds Beyond Business: Social Events that Foster Genuine Connections

The Convention wasn’t just about seminars and meetings. Attendees enjoyed plenty of socializing and networking through various events. 

On Monday evening, Cutting Edge Connections in downtown Salt Lake City featured axe throwing and casual conversations, perfect for reconnecting with old friends and meeting new ones. 

Tuesday evening’s Mountain View Mingle offered a laid-back atmosphere with dairy-themed trivia, laughter, and camaraderie, further strengthening the Holstein community. 

These informal gatherings were crucial in fostering connections, enhancing the inclusive spirit of the National Holstein Convention.

Youthful Excellence: Junior Members Shine at the Convention

National Junior Holstein Association members shined brightly at this year’s convention, showcasing their skills and forming invaluable connections. Engaging contests and workshops offered a mix of competition and networking opportunities. 

A highlight was the Monday evening workshop with past Distinguished Junior Member (DJM) finalists. Andrew King, David J. Lentz, and Michele Ruby shared their experiences, illustrating how Junior Holstein membership shaped their lives. 

Contests like the dairy bowl, public speaking, and project showcases challenged junior members while promoting learning and teamwork. 

“The National Junior Holstein Convention is a fantastic opportunity for youth to compete, network, and create lasting memories,” said DJM finalist Courtney Glenna from Amery, Wisconsin. 

Social activities further helped junior members bond, ensuring a community feel beyond the competitive events. Overall, the junior activities balanced education, competition, and social interaction, preparing the next generation of Holstein professionals.

Leadership Reflections, Future Directions: Highlights from the 138th Annual Meeting

The 138th Annual Meeting of Holstein Association USA kicked off with detailed reports from the leadership team. President Jonathan Lamb, CEO John Meyer, and CFO/Treasurer Barbara Casna shared last year’s highlights from the 2023 Annual Report, 20 Years of Growth

Vice President John Burket discussed the upcoming leadership change. CEO John Meyer will retire on December 31, 2024, with current COO Lindsey Worden stepping in as CEO on January 1, 2025. 

Committee reports followed, along with recognition for 40-Year Members and awards for the 2023 Herds of Excellence and Star of the Breed. Dr. Jeffrey Bewley’s talk on the CowSignals program stressed the importance of understanding cows’ responses for better management practices

The meeting also honored three retiring board members: outgoing President Jonathan Lamb (Oakfield, NY), Region 7 Director Dwight Rokey (Sabetha, KS), and Region 3 Director Steve Moff (Columbiana, OH). John Burket was elected as President, and Dwight Rokey as Vice President, with Paul R. Haskins (Butler, OH) and Alfred Brandt (Linn, MO) joining the board. Re-elected were Region 2 Director Dean W. Jackson (Columbia Cross Roads, PA) and At-Large Director Tony Brey (Sturgeon Bay, WI).

The Excitement Doesn’t End Here! 

The excitement doesn’t end here! Mark your calendars for the 2025 National Holstein Convention, June 23-26, in vibrant St. Louis, Missouri. Whether you’re a seasoned attendee or new, this convention offers a perfect mix of learning, networking, and fun. 

Stay updated at www.holsteinconvention.com. See you there!

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