RBC says that milk containers made in Russia are now being marked with their weight instead of their volume.
Analysts from the service Prodazhi.rf say that the change is likely an attempt to hide the fact that dairy prices have gone up in recent months and that, in many cases, the amount of milk sold in each container has gone down.
“Marketing experts know that most Russians don’t know that one kilogramme of milk is less than one litre,” said Dmitry Yanin, chairman of the International Consumer Societies Federation.
In Russia, prices for goods and services rose by an average of 11.9% in 2022. Even more, the average increase in dairy prices was 15.2%.
(T1, D1)
