As you actively hunt for more farm-to-table products that offer natural ingredients, consider Philadelphia Cream Cheese. The Kraft Heinz is indeed ramping up its commitment to quality. By using their latest advertising campaign, the brand is making a worthwhile effort to promote its longstanding history and connection to real dairy farms. This farm-to-spread campaign is meticulously crafted to strengthen brand awareness through a unique angle—an association with cows.
“We’ve maintained our status as the cream cheese category leader due to the quality of our product. It’s only fitting that we highlight the key ingredients—fresh milk and real cream—that have kept consumers coming back for generations,” articulated Keenan White, senior brand manager, Philadelphia at Kraft Heinz Company. “Philly fans know a thing or two about the perfect schmear, and this campaign serves as a tangible reminder of this truth. We’re looking to connect to the product experience in a fresh and creatively unexpected way, grounding ourselves in what makes our product so special.”
The campaign isn’t confined to a single channel – it’s finding its way to consumers via a wide array of mediums. The effort is in full swing with mobile billboards running throughout New York City, Chicago, and Los Angeles. Alongside this, the brand is also dabbling with “wild postings” – strategic placements outside delis and bodegas all through New York City. But, it doesn’t stop there.
- The brand story travels back to its roots with billboards in Fall Creek, Wisconsin—the source of the brand’s milk.
- The campaign also includes traditional billboards in the Chicago market.
- Look out for print ads in the New York Magazine.
- The brand is also making waves online, with a targeted social media push.
Sit back, relax, and watch as Philadelphia Cream Cheese celebrates its unique relationship with its dairy supply—setting a new tone for product marketing. As observed, this humble cream cheese is not just a product, but a lifestyle powered by quality ingredients straight from the farm.
