Discover how Olympian Katie Ledecky’s partnership with Fairlife’s Core Power is set to redefine athletic nutrition. Will this be the game-changer in sports?
Core Power, the longstanding official protein drink of Team USA, and a product produced by Fairlife, has been intimately involved in the support of Olympians across the nation, delivering the recovery benefits of milk. Yet, this month, they announced their commitment to the Olympics has expanded. In a thrilling development, Core Power has unveiled a multi-year partnership with one of the most highly decorated female swimmers of all time and a long-time Core Power fan, Katie Ledecky.
Reportedly, the strategic partnership with Katie Ledecky aims to harness her authentic recovery moments. The objective is to educate and inspire athletes of all levels about the decisive importance of post-workout recovery. These unique moments are slated to be brought alive via Core Power’s “Champion Your Recovery” campaign. The innovative campaign is due to launch across digital and social channels this month and hit television screens by the summer.
“Whether you’re an Olympic athlete training tirelessly for this year’s games or embarking on your personal fitness journey, we want to assert that the nutrition of Core Power can genuinely benefit everyone,” opines Erica Rosskamm, Vice President of Brand Marketing at Fairlife. “When we learned that Core Power was already a vital part of Katie’s training regimen, we knew we had found a perfect match. Katie’s accomplishments and unrivaled dedication are inspiring in themselves but her emphasis on nutritional recovery can serve as a guiding light for all fitness enthusiasts.”
“Whether you’re an Olympic athlete training tirelessly for this year’s games or embarking on your personal fitness journey, we want to assert that the nutrition of Core Power can genuinely benefit everyone,” opines Erica Rosskamm, Vice President of Brand Marketing at Fairlife. “When we learned that Core Power was already a vital part of Katie’s training regimen, we knew we had found a perfect match. Katie’s accomplishments and unrivaled dedication are inspiring in themselves but her emphasis on nutritional recovery can serve as a guiding light for all fitness enthusiasts.”
Despite being one of the most celebrated female athletes of all time, Ledecky is also famed in the dairy industry due to her advocacy of milk. Interestingly, in 2020 the Olympic gold medalist created a viral sensation by swimming the entire length of an Olympic-size swimming pool with a glass of chocolate milk balanced on her head.
“I thought it could be interesting to attempt swimming a lap with a glass of chocolate milk on my head; the stunt surprisingly turned out to be a success,” shares Ledecky. “I tried it out and the video that I uploaded was my very first take with the milk. Although I had practiced a few times before, I did so without the milk to be extra cautious.”
Interestingly, the use of dairy in refueling has been a central part of Ledecky’s training program for numerous years. Hence this novel partnership seemed like a natural progression.
“I’ve been swimming my entire life, and as my training became more intense, I quickly understood the prominent role of nutrition and recovery in preparing for my next session,” admits Ledecky. “Reaching out for a Core Power has become an instinctive part of my routine. Packed with protein, electrolytes, and essential nutrients, and coupled with great taste, this product has been aiding my swimming journey for years. I’m thrilled to officially collaborate with the Core Power team. My aim is to share how this product has been beneficial to me over the years, and hopefully inspire all fitness enthusiasts to enhance their recovery routine by incorporating Core Power.”
Stay tuned, and watch out for Katie Ledecky’s performance at the upcoming Olympic Trials due in June 2024, hosted at the Lucas Oil Stadium in Indianapolis.
