At the International Dairy Foods Association (IDFA) Dairy Forum in Phoenix, Arizona, IDFA CEO Michael Dykes underlined the need of a growth mentality in elevating dairy to the next level. He cited various successes and areas for U.S. dairy, including increased dairy consumption, reclaiming the health halo, supporting the SNAP Dairy Incentive Program, elevating research, protecting WIC benefits, and supporting the Whole Milk for Healthy Kids Act. Dykes also emphasized the significance of sustainability, claiming that the United States is market-driven, with 65% of dairy CEOs motivated by sustainability. He also emphasized the need of reigniting competitiveness in export markets and coordinating price plans in order to become internationally competitive. With the USDA estimating 20 billion additional pounds of milk by 2030, Dykes thinks farmers will produce that milk, and that dairy development will need investments in people, processing, production, innovation, and sustainability. As more milk enters the market, the dairy industry’s export share must rise over 22 percent.
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