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Indiana Dairy Farmers Uphold Iconic Milk Tradition at Indianapolis 500

Explore the commitment of Indiana dairy farmers to maintaining the cherished milk tradition at the Indianapolis 500. Have you ever wondered about the origins of this one-of-a-kind race-day custom? Keep reading to find out more.

The Indianapolis 500, one of the premier events in auto racing, has a long-standing tradition that intertwines speed with a unique, refreshing twist. The American Dairy Association Indiana (ADAI) annually ensures this tradition stays alive by presenting the winning driver with a cold glass bottle of milk. This practice has become an iconic moment in the world of sports. 

“As dairy farmers, we work hard to care for our cows. Just like race car drivers, we have a pit crew. I mean, there are just so many things that we have in common with the race, and it’s an enjoyable tradition.”—Alex Neuenschwander, Veteran Milk Man.

ADAI’s involvement highlights dairy farming to millions of fans. By combining this beloved race with wholesome dairy traditions, they showcase Indiana’s dairy farmers’ dedication and hard work. This collaboration celebrates speed and sustenance, making it a cherished part of the race’s history. This article will cover the beloved tradition of handing a glass bottle of milk to the Indianapolis 500 winner by Indiana dairy farmers and the significance of this practice in promoting the dairy industry.

The Tradition’s Lead Milk Presenter

Alex Neuenschwander, the seasoned Milk Man, presents a cold glass bottle of milk to the Indianapolis 500 victor. Rooted in 1936, this tradition shines a spotlight on the invaluable efforts of dairy farmers to countless racing enthusiasts. As a fourth-generation dairy farmer, Alex seizes this moment to highlight the dedication and hard work integral to his community. 

Dairy farmers are pivotal to this event. Much like race car pit crews, they labor tirelessly to ensure their cows’ health and milk quality. Their unwavering commitment reflects the same level of excellence as the racing teams, forming a compelling connection between the two worlds. 

Joining the tradition is Abbie Herr, the 2024 Rookie Milk Woman. As another fourth-generation dairy farmer from Kendallville, IN, Abbie will hand bottles to the winning chief mechanic and team owner. Abbie has diligently prepared to uphold and celebrate this cherished Indianapolis 500 tradition with her husband, Steve, and their daughters.

Milk’s Place in Indy 500 Tradition

Milk isn’t merely an afterthought at the Indianapolis 500; it holds a cherished place of honor that has endured through the years. This iconic beverage takes center stage, linking the thrilling world of auto racing with the devoted craft of dairy farming. 

Imagine Victory Circle brimming with excitement as the triumphant driver raises a milk bottle. This moment shines a spotlight on dairy farming—and the farmers themselves. The winner’s sip of milk represents not just the conclusion of the race but also the culmination of the farmers’ relentless hard work. 

As race car drivers depend on their pit crew, dairy farmers rely on their teams to ensure the best possible milk production. This shared dependence on dedicated teams forges a natural bond between racing and farming, infusing the milk handover ceremony with even more profound significance.

Stories from the Dairy Farmers

“There’s something truly magical about being part of this tradition,” says Alex Neuenschwander. “It’s not just about the race; it’s about celebrating a legacy and showcasing the dedication of dairy farmers. When we see the winning driver holding that bottle of milk, it’s a moment of pride for all of us.” 

Abbie Herr shares her excitement, “Being named the 2024 Rookie Milk Woman is an incredible honor. I’ve always been passionate about dairy farming, and this role allows me to connect that passion with the thrill of the Indy 500. I can’t wait to stand there in Victory Circle, knowing I’m part of something special.”

Family Traditions and Race Day Readiness

Abbie Herr, her husband Steve, and their two daughters are eagerly diving into the Indy 500 preparations. The Herr family, deeply rooted in their dairy farming tradition, cherishes the chance to highlight their dedication and hard work. “We’re thrilled to represent our fellow dairy farmers and be part of such a legendary tradition,” Abbie noted. Preparing for race day has been a family endeavor, with each member playing an essential part.  

“We will be up bright and early,” she said enthusiastically. “We’ll get the milk ready, guard that cooler, and be front and center in Victory Circle, ready to hand out the milk to the team owner, the chief mechanic, and ultimately, the winning driver.” Her excitement mirrors the shared commitment within the family, emphasizing their collective passion for the dairy industry. This tradition extends beyond their farm, resonating deeply with millions of race fans.  

The Herr family’s dedication to their craft shines through, with each member putting in time and effort to ensure everything runs smoothly on race day. Their unity and passion embody the essence of American dairy farming—a community united by hard work, tradition, and a profound love for their vocation.

The Origins of the Milk Tradition

The tradition of the Indianapolis 500 winner drinking milk began in 1936. Louis Meyer, following his mother’s advice, requested a glass of buttermilk after his victory. This simple act caught the attention of a dairy executive, sparking a lasting tradition. 

By 1956, presenting milk to the winner had become a race staple. Today, an Indiana dairy farmer hands off a glass bottle of milk to the triumphant driver in Victory Lane. This act honors the driver’s success and symbolizes dairy farmers’ dedication and hard work. It’s a beautiful connection between the agricultural community and one of America’s most cherished sporting events. 

For dairy farmers, participating in this tradition is a prime opportunity to highlight their commitment to excellence and their shared values of teamwork and perseverance, all in front of millions of engaged race fans.

The Bottom Line

At its core, the milk tradition in the Indianapolis 500 goes beyond being a fun custom—it’s a deeply valued practice that ties the historic moments of motorsport with the meticulous work of dairy farming. For Indiana dairy farmers like Alex Neuenschwander and Abbie Herr, participating in this renowned event is a proud affirmation of their relentless efforts and commitment to excellence. It’s a collective homage to generations of farming legacy, putting the pure goodness of milk in the spotlight during one of America’s most esteemed sporting events. This lasting tradition not only underscores the vital role of dairy in our daily lives but also emphasizes the passion and pride of Indiana’s farming community.

One of the most beloved traditions of the Indianapolis 500 involves the winning driver receiving a cold glass bottle of milk. This practice showcases the dedication and hard work of Indiana dairy farmers. This unique ceremony has been part of the event since 1936 and highlights the deep connection between the racing community and local agriculture. Below are a few key takeaways to help you understand its significance: 

  • Originated by racer Louis Meyer in 1936, who requested buttermilk after his victory.
  • Symbolizes the commitment of dairy farmers to their craft and animals.
  • Creates a visible and memorable moment for millions of race fans globally.
  • Promotes the importance of milk and dairy products in everyday life.


Summary: The Indianapolis 500, a major auto racing event, has a long-standing tradition of presenting the winning driver with a cold glass bottle of milk. This practice is an iconic moment in sports, reflecting the dedication of dairy farmers to their cows’ health and milk quality. Dairy farmers, like race car pit crews, work tirelessly to ensure the best possible milk production, forming a compelling connection between the two worlds. Milk is not just an afterthought at the Indianapolis 500; it holds a cherished place of honor that has endured through the years. The tradition began in 1936 when Louis Meyer requested a glass of buttermilk after his victory. Today, an Indiana dairy farmer hands off a glass bottle of milk to the triumphant driver in Victory Lane. This act not only honors the driver’s success but also symbolizes dairy farmers’ dedication and hard work.

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