Discover how GameSquare and Dairy MAX are revolutionizing Fortnite’s Farm Tycoon with their exciting new UEFN world-building map campaign. Will you join the fun?
Esports conglomerate, GameSquare, has teamed up once again with Dairy MAX, a dairy advocacy group, to launch a UEFN world-building map campaign in Fortnite’s popular Farm Tycoon. A brainchild of this ongoing partnership, the campaign capitalizes on the reach of beloved Fortnite creators like Maria ‘Chica’ Lopez, Sanchowest and Preston ‘Tbnrfrags’ Arsement to spread the word.
Farm Tycoon, developed by Moonlight Studios—a GameSquare subsidiary, lets players don the hat of a dairy farmer, striding forth to create and manage their own digital farms. These virtual farm owners can carry out a slew of operations that mimic real-world farming. From claiming plots of land to sprucing up the farm infrastructure, players gain in-game currency, enriching their farming journey.
“GameSquare’s commitment to delivering creative experiences to gamers is unparalleled, and their community of influencers boasts a cross-generational, global impact. We want youth to perform at their best. A balanced diet will unlock new levels to their full potential.” – Jennie McDowell, Dairy MAX Chief Strategy Officer.
A quick look back reveals the journey of this alliance. Dairy Max and GameSquare first came together in March 2021, with the former teaming up with Complexity Gaming, a GameSquare subsidiary. Then, in July 2023, they launched a gaming campaign titled ‘Level Unlocked.’ Always active in the esports sphere, Dairy MAX collaborated with Optic Gaming back in 2022 to serve as its official nutrition partner. Established 40 years ago, Dairy MAX is a non-profit organization backing more than 900 dairy farmers across eight different US states.
As this partnership propels to its new chapter, the world eagerly awaits the unveiling of Farm Tycoon’s newest map campaign.
