Verity Ingham of Dairy Australia said that 22% of dairy farmers were unable to fill open jobs within three months, and that 40% of dairy farmers lost at least one worker.
Dairy Australia is starting a new national marketing campaign to promote the benefits of working in dairy farming and encourage Australians to look into a job in dairy. This will help to solve the problem.
Aussie rules legend Jonathan Brown is the campaign’s dairy ambassador, and seven dairy farmers also take part. The campaign shows why working in dairy matters by focusing on things that have been shown to make people want to work in dairy.
These include working with animals and being outside, moving up in your career, having a variety of tasks and getting training, having a secure job, and helping the community by making food that is very healthy.
The workforce attraction campaign started on September 24 and will be shown on TV, YouTube, radio, social media, and in local newspapers in dairying regions. It will encourage job seekers to visit dairyjobsmatter.com.au for more information and to find out where to look for jobs in their area.
Farmers will be told to take advantage of the fact that more people are interested in working on dairy farms and to find out how to attract and keep new workers.
Ms. Ingham said that the goal of the campaign was to get and keep people in the industry.
“There is a lot of competition for jobs in rural areas, so it’s important for dairy farmers to find good, reliable workers. “It’s just as important to keep them,” she said.
In dairy regions, Dairy Australia staff will also help people find jobs and connect farmers who need workers with job-seeker networks.
Dairy farmers can get more information by getting in touch with their local Dairy Australia team or going to https://www.dairyaustralia.com.au/people.
