A THIRD of children have no idea that milk comes from cows, new research has revealed.
With more families living in cities than ever it seems a disconnect has emerged between supermarket produce and its origins, with one in five kids saying they think milk comes straight from the fridge or supermarket.
Nearly two fifths of four-year-olds think cows drink milk rather than produce it, and one in eight children from London don’t know that cows moo.
The research has been revealed as Cadbury launch an eight foot animatronic cow to educate families around what cows are really like.
Controlled through a mixture of robotics and two highly skilled puppeteers inside a realistic construction of the body of a cow, it took a team of 20 prop specialists over 500 hours to create.
Ensuring that it was as authentic as possible, the highly skilled performers studied the movements of real cows for over 300 hours to capture the true likeness for this one-of-a-kind build.
Phil Warfield, Senior Brand Manager for Cadbury Dairy Milk Buttons, says “We’re really proud to be able to give families the opportunity to learn more about these fascinating animals through our Adopt a Cow program and offer the chance to come face to face with some of our very special Cadbury cows.
“Cows are incredibly important to us and we hope to excite and inspire people across the country to adopt a cow.”
The research also revealed that one in ten children believe that a cow is the size of a double decker bus.
And over ten per cent think they’re as small as cats.
This activity was part of the Cadbury Adopt a Cow campaign, a new initiative that gives families the opportunity to adopt a Cadbury cow.
There are 23,000 cows that produce the fresh British and Irish milk that is used to make Cadbury Dairy Milk Buttons.
For those wanting to Adopt a Cow and get the chance to meet a real-life version, entering has never been easier – all chocolate fans need to do is buy one of the promotional packs and enter the unique code, found on back of packs, onto the website.
Source: The Sun
