Time off work that is spent at a cattle show or in a cattle show environment. Showcation often financially replaces a traditional vacation and has addictive side effects. Possible destinations include, World Dairy Expo, The Royal and The Swiss Expo.
Recently we here at the Bullvine have come under some fire for some comments that we have made. The reaction to what we have said, while not unexpected, does cause us some concern and we feel the need to address it before it goes too far.
By all accounts this year’s World Dairy Expo was one for the ages. The cattle were great and seeing so many people was excellent. The response from many breeders was unbelievable. We were inundated with people coming up to tell us how much they enjoy reading the Bullvine. The consistent message was “I read it every morning.” “I think about it in the barn.” “I just love how you tell it like it is and no bull.”
It was exactly that aspect that lead to some of our most interesting conversations at Madison. While most people loved and appreciated it when we shared our true opinion, there were also those that did not appreciate our “as we see it” comments and, in fact, felt that we had no right to make such comments. They also felt the need to try to force their opinion on us.
What they don’t realize is that the whole reason we started the Bullvine was not to be a billboard or promoter of whoever will pay us the most money, but rather to actually be something different – to be that voice that is willing to tell it like it is. (Read more about us) Moreover, judging by the amount of support we have received both online and at Madison, that is exactly what everyone looks for in the Bullvine.
There is nothing better in life than to earn a living doing what you are passionate about. We at the Bullvine are passionate about the dairy industry. Whom do you know that would commit well over $200,000 in time, resources and cash into starting an online forum for dairy breeders to gain insight, and debate all the aspects that make the dairy industry great, with no current cash return at all?
In staying true to our passion and values, I have held off many requests to advertise on our site as we feel that it would break the level of trust that our readers have put in us. I am searching for ways to generate revenue for the Bullvine that does not affect our credibility as an unbiased source.
When I think about why I, with, my mother Karen, and father Murray, run the Bullvine there are three main points. It’s not to get rich. It’s not to be some sort of tabloid. Rather we seek to help inform the average breeder about the many great opportunities to advance their herds and take their passion for dairy breeding to a new level.
We are not writing for those who spend hundreds of thousands of dollars at the big sales. We are not writing for the A.I. companies that will spend massive dollars with us in advertising. We do it for average breeders, who buy semen at full price. The ones who buy some embryos from time to time. The ones who see all the potential that genomics has but hesitate to take the risk and buy that high index heifer because first they want to be sure it will work. Every day we are working to find those bloodlines that make the smart investment (read – Gillette Visions 2012 – Lots to watch for) and the sires that will help breeders accelerate their breeding programs (Read – The Top 12 Holstein Genomic Young Sires To Use for Maximum Genetic Gain) so that they can be “in the know” like the ones who spend the big bucks.
Over the years we have built many great friendships in the dairy industry and, at times, those very friendships have tested our resolve to our mission (Read – The Hot House Effect on Sire Sampling). Sometimes we have to share results from our analysis that may not be that great for people that we know, respect and call friends. It has put our internal resolve to the test. It’s not easy to go to events like Dairy Expo and see people that we have known for 10, 20, 30 years turn a cold shoulder to us because of what we wrote (read Select Sires vs. Semex – A Contrast in Cooperatives) even though we know that what we said was correct and needed to be said. To see people we would have called friends, snub us for our reporting is not easy. It truly tests our commitment to what we have started. But we can assure you, we remain committed.
Does it make me feel good saying the dairy breeding industry as we know it will be dead in under 5 years (Read – How Genomics is Killing The Dairy Cattle Breeding Industry)? This is an industry I love that I have grown up in. My parents, siblings and many of my best friends work in the industry and it may not even exist? No! That doesn’t feel good. But I had to step back, put my businessman hat on and say “What is the smart business move for A.I. companies to do?” and then predict from there. This type of strategy development is something I have been very fortunate to do for companies like, Deloitte, Avaya, and Dlink and for my main company www.inboundsales.net and find it somewhat easier there because I am not as emotionally invested as I am in the dairy industry. I feel that by saying it, educating breeders and discussing it, maybe, just maybe, we can prevent it from happening.
When I sit and talk to many of the top seed stock producers who are at the forefront of the industry, they all make the same comments “You know what you’re saying is not rocket science.” “For the most part, this isn’t anything that we don‘t know.” “It’s great that you are willing to say it and put proof to it”. Exactly! We don’t believe we are saying anything that most of the in-crowd don’t know. What we are doing is bringing to light what many other breeders already know or suspect. We also don’t expect everyone to agree with what everything we say.
Why do we do it? Well that answer is simple. We do it so that when your average “salt of the earth” breeders take that jump and invest $30,000, $40,000 or even $100,000, which could be a significant portion of their hard earned money, they can do so being confident they are making an informed decision, for their farm and their families. We may save one of them from making a mistake. We may even help more of them make money. That’s why it’s worth it! That’s why we do it.
Don’t agree with us? Let us know – we believe that feedback is the only way we can improve. So please give us your feedback. (Fill out the space below or email us at feedback@thebullvine.com)
“Okay people, please clap or do something, because this seems very awkward to me” This is how artist, Bonnie Mohr, describes the long pause of silence that was the initial reaction of the large crowd present for the June 29th unveiling of the Ideal True Type Holstein Bull and Cow paintings at the Holstein USA annual meeting. .”I am much more at ease in my studio or with a small group of people.” Explains the well-known agricultural artist but she needn’t have worried. As with any supreme achievement the first reaction is one of awe. The crowd was initially busy studying the paintings but then broke into enthusiastic and sustained applause. Still, Bonnie is modest, “I think they were well received…”
Everyone loves to look at beautiful cattle and, as you would expect, the paintings indeed were well received. As summer slips into fall, we begin looking forward to the show season and parades of beautiful cows to celebrate. Of course, if you can’t wait for Madison or the Royal Winter Fair, there is an alternative. At The Bullvine we have celebrated graduations, engagements, new homes and new babies with the beautiful animals painted by Bonnie Mohr. And now with these commissioned paintings, Bonnie turns cow science into cow art for everyone to collect, admire and strive for.
A labour of love. The paintings were commissioned by Holstein Association USA. Discussions about what the new Model cow and bull would look like began at World Dairy Expo in 2011. She outlines the process. “The month of December was preliminary painting sketches, and January through June 1st was spent painting the two pieces. Since they were very large -each painting measures 36” x 48” – and with extreme detail in the animals, it took longer than a normal painting time. I would guess I averaged 30-40 hours per week of painting time from January 1st to June 1st.”
Matchmaking. From the outside, it might seem unusual for an artist to work with input from others or, in this case, the True Type Model Panel. However Bonnie says that was never a problem. “Because of my extensive background in the dairy industry, it seemed as though we were both on the same page from the beginning. Input from the committee was necessary, so I would have a clear vision of what they wanted. The more detail and information I could get up front, the better the paintings I would produce.”
A Brush with Great Expectations. Bonnie does acknowledge that there were some changes from her usual routine. “Normally I would start with some loose background and then get to the main subject. In this case, I painted the animals each to about a 75% completion point to be sure we could really focus on them against a white background.” There were other differences too. She shares her experience. “I would have to say that the size of these paintings did throw me for a loop. I have never painted so large, and I did underestimate the amount of time they would take. Also, any time you are working on a commission, there is a certain level of added stress, because you know in the end, it has to be exactly what the committee is expecting.”
A love story. Looking back, Bonnie points out that the experience continued to evolve beyond the routine and developed into a very special project. A highlight of the commissioning came about when she made the decision to name the Bull and Cow, Romeo and Juliet. “Because I spent so much time with these paintings, they just seemed to come alive the more I worked on them. They became REAL to me, and it just seemed like the right thing to do…give them names.” Bonnie isn’t sure what came first: the naming of the subjects or the way the two paintings related, not only to her, but to each other. “They honestly seemed to connect to each other as well, and I think I accomplished my goal of making them seem like a real nice couple – as though they could be married. And so….thus came the names Romeo & Juliet.”
Picture Perfect. “I did have pictures of both cows and bulls to work from as I created these New Models. All of the animals I studied from and the pictures that I worked from, had key points of exceptional correctness, and it was very helpful for me to use them in creating the Models.” And so, from part science and part art, models were created for everyone to aspire to. Of course when we see Romeo and Juliet they appear to be right at home. “The committee and I collectively arrived at an outdoor, ‘anywhere USA’ setting, that resembled summer and a sense of pasture. We all felt this would be a typical and natural setting for the animals.”
Where there any difficult moments with Romeo and Juliet? Seeing the twosome in all their glory it is hard to imagine that there were moments that were less than romantic but Bonnie assures us that there were. |” Absolutely. I have mentioned this before…and I’m not sure why, but Romeo almost seemed to paint himself. He just came together beautifully and I had very little trouble making him ‘work’. Juliet was my bigger challenge. Probably the mammary system and milk well veining is where I struggled the most. Too much veining, not enough veining, too much length to the fore udder and then too little, too small of a teat – make it bigger, and then a little plumper…..” Every cattle breeder can relate to Bonnie’s goal.
Desire for Perfection
“The committee was great in their advice and direction…I personally as an artist just struggled with getting it just right.” It wasn’t easy. “When you study cow pictures….they can look a thousand different ways, depending on how closely the udder is shaved, how much sunlight they are photographed in, how much milk they have, etc., etc. And I wanted to try and paint the universal look, that every dairy farmer would be happy with…milky enough and yet strong in type, and so I would have to say this was definitely my biggest challenge. “In the same way that the total environment affects everyone who raises cattle, this project went beyond simply painting the models themselves. “ Making sure the backgrounds on the two paintings were fairly matched and similar was the other challenge, because they were so large and painted over a 5 month period. Every time you mix new paint, you have new colors…..so I had to go back and rematch or repaint some things to be sure they had a similar thread all the way through.” A labour of love.
There’s love behind the Scenes Too!
“My husband John has been the biggest influence in my career.” says Bonnie as she looks back on the inspiration for her successful vocation. “He has supported and believed in me from day 1. He believed in me more than I believed in myself some days. He is the reason I kept painting, even when I really wasn’t sure this whole ‘painting thing’ would work out. Other than that, I give God the thanks and credit for the skills I have been blessed with and the determination to know that hard work can pay off.”
THE BULLVINE BOTTOM LINE
And so, in painting the True Type Models, Bonnie crosses an item off of her Bucket List. “No doubt she will face her next goals with the same enthusiasm, “I will always love cows and will continue to think of new ways to paint them!” A Holstein Love Story continues ……..
Be sure to check out Bonnie Mohr studio’s Facebook page where you can help them reach 3,000 likes and be entered in a draw for a framed print valued at $200, as well as check out their website for more extraordinary fine art from rural America .
Do artificial insemination companies still need to pay high priced sire analysts to run the roads being nothing more than glorified tail hair pullers? There once was a time when the skill of the sire analysts was the biggest differentiator an A.I. company had. However, things have changed and the question now becomes,”Is the role even needed anymore?”
I am not trying to say that the current crop of sire analysts are not as good as some of their predecessors. What I am saying is that, with the introduction of genomics, the role of the sire analyst has all but been replaced. Or has it?
Technology has replaced the sire analysts and genomics is the smoking gun. Gone are the days where a sire analyst could chose to contract a cow because he had confidence in her or the breeding program. Also gone are the days when it was the sire analyst’s job to identify which cows are the real deal and which ones are just smoke and mirrors (read The Hot House Effect on Sire Sampling and Has Genomics Knocked out Hot House Herds).
Now more than ever it’s a numbers game. Now it isn’t who can sample the most bulls, but rather with genomics, it is simply a matter of whether the numbers add up. There once was a time if a cow was not at least an 87+ point cow she would never even get a second look from an A.I. company. Now we are seeing bulls being sampled from Good Plus 2yr olds or even maiden heifers (Read – Is Good Plus Good Enough?)
As A.I. companies are being forced to get lean in order to keep operation cost down, you notice fewer sire analysts running the roads. Many new A.I. companies don’t even have people in these roles. So what are these soon to be unemployed, self-confident analysts to do? Well rest assured the smart ones will learn to adapt. Moreover, the others will quickly learn Darwin’s Theory of Evolution. It’s no longer about how great a cattle judge they are. Today it will come down to three things:
Would I fire all the sire analysts? Yes, if they can’t adapt and become relationship builders and trusted advisers who know how to negotiate a win-win deal for both sides. The predictability and reliability that genomics has brought to the industry has taken the role of sire selection from an art form to a very calculated science. Those sire analysts that recognize this and adapt will thrive. Those that don’t should start polishing their resumes.
A while back I said that we are not going to be an event-reporting website. However, I have to break my own rule for this great event. For those of you who don’t know, Andrea Crowe, from Broad Cove & Hi-Calibre Holsteins, has been in hospital since last August. To assist the family with the financial burdens associated with Andrea’s illness (to read more It’s Time to Pull Together and Support One of Our Own) and her much needed care at the Mayo Clinic, the Eastern Canadian dairy community put on a great event, Friends of Andrea Crowe Fundraiser, that raised over $83,000.
Angela Masters came up with the idea and did much of the work, but as one close friend, Marie-Eve Veronneau, put it, “It was really easy because everybody loves and admire Andrea.” And yes, without doubt Andrea is really an amazing person, but it still took the hard work of Angela, Marie-Eve, Brian Craswell, Amber Craswell, Blair Weeks, Bloyce Thompson, Bruce Wood and many others to help make this event such a success.
Of course, none of this would have happened without some great consignments. One such consignment drawing a lot of attention was a framed print of the Mount Victoria Barn donated by Suntor Holsteins. Kevin Sundborg met Andrea over 10 years ago while clipping in the Maritimes. “She is a hard worker, and you could tell she was friends with everyone.” It’s that early connection the lead to a strong friendship and when Andrea needed their help, it was a no brainer for the Sundborg family of Ormstown PQ. “We wanted to help out with Andreas Fundraiser because she is a person who is always positive, and expects nothing in return. She loves her family, friends, and cattle and she is always smiling. When we saw there was going to be a Fundraiser it was automatic we wanted to help her.”
Not having any embryos to donate to the sale Sheila Sundborg asked Brian Craswell if a picture would be suitable. “We thought this picture of Mount Vic would be appealing to a wide range of people, from Holstein History buffs, to those who simply like old aged barns.” And what a great idea it was.
The story of Thomas Bassett Macaulay and the Mount Victoria farm dates back to the early 1900’s. It became famous for its breeding program for Holsteins, under the “Montvic” prefix. Macaulay was the President of Sun Life Company from 1915 to 1934. The farm, located in Hudson, Quebec, started out as a simple country home and hobby farm until the 1920s when Macaulay bought “Johanna Rag Apple Pabst” (Old Joe) a prize-winning Holstein bull, and six pure-bred Holstein cows (including Abbekerk and Posh lines). Macaulay was the recipient of a Master Breeder Award and was inducted into the Canadian Agriculture Hall of Fame.
“One of the greatest geneticists of all-time was T.B. Macaulay. He learned through experiments with corn and beans then put that knowledge into practice by breeding Holstein cattle. Mt. Victoria Farm was located on a plateau atop a beautiful small mountain near where the Ottawa River flows into the great St. Lawrence. The herd was founded in 1924 and dispersed in 1942 at an average nearly double the previous record for either a Canadian or a U.S. Holstein dispersal. Mort Butchers, one of history’s greatest herdsmen, played an important part at Mt. Victoria. In 1948, six years after the dispersal, there were six Gets of Sire shown at the Royal Winter Fair. The first five were all by bulls carrying the “Montvic” prefix. Montvic Rag Apple Gladiator, sire of Osbornedale Ty Vic, was bred by Mr. Macaulay.” ~Horace Backus, Seed Stock
Today the main dairy barn is still standing albeit showing some age. There have been discussions between the current owners, the Town of Hudson and the Historical Society about the future of the site. This small remnant of a world-famous farm is of considerable heritage and architectural interest.
While other times on the Bullvine I have taken the liberty to point out some of the failings of some of other dairy publications (read Are Other Diary Publications Big, Fat, Lazy Couch Potatoes?), it’s only fair that I point out some of the great things they do as well. Case in point, Peter English, long time publisher of the Holstein, purchased the Mount Victoria framed print for $4,500 and indicated that it should be hung in Andrea’s Barn at Broad Cove/ Hi-Calibre Holsteins to await her return.
I have had the pleasure to know Peter for pretty much my whole life. Though at times we’ve had “elevated” conversations, there is one thing that I know to be true: Peter is a person of great quality. I just wish that he would put more of his great character into the Journal, a magazine that I have been pretty much raised on and which to this day still holds a near and dear place in my heart. Who knows maybe I should put my money where my mouth is and just buy it?
The consigners lists for The Friends of Andrea Crowe Fundraiser reads as a who’s who of the eastern and Canadian dairy industry (Crasdale/Tuytel/Walkerbrae,Eastside/Lewisdale,Lindenright/Bellton, Don Fraser, Ferme Jacobs, Blair Weeks, Lookout/ Tuytels, Ferme Blondin, Westgen, Nicholas Pelletier, Glen MacNeil, Ferme Gillette and Rocky Mountain, Sunnylodge, Belcher Holsteins, Brian Enright, Cobequid, Bernadale, MapelWood – Oconnors & GenerVations, Tom and Laury Degroot, Semex, Jetstream Genetics Eastgen, AHN Select Sires, The Bullvine, Cowsmo, Genervations, Suntor Holsteins, Idee Holsteins, Mapleisle Holsteins, ABS, Adam Hodgins, Holstein Canada, Holstein World, NSAB, Dairy Agenda today and CRV).
However, no sale would be complete without those willing to put their money where their mouth is, and so it’s great to see the following individuals and organizations stepping up to help a worthy cause: Ponderosa Holstein, Wendon Holsteins, Zimmer Holsteins, Pat Conroy, Gary Jones, Adam Hodgins, Rob Heffernan, Ponderosa Holstein, Valleyville, Ferme Blondin, Luke McLellan, Connie McLellan, Dann Brady, Semex Finland, Wilsim Dairy, Joseph O’Callaghan, Crasdale Farms, Curtis Moxsom, Dandyland Farm, Ron Stewart, Pat Conroy, Rockhill Dairy, Les Terpstra, John Greenough, Gilles Bernard, Birkentree, Joel Phoenix, Frank MacKenize, Albert Cormier, Peter English, Bruce Wood, Brian Yuill, Lookout Holsteins, Extondale Farms, Jennifer VandeSande, Cowsmopolitain. A special thanks goes out to Ferme Jacobs & Ty-D as they purchased our offering of a website and social media package (watch for this great site to come soon).
It’s also important to not forget those who have put made cash donations to this worthy cause: Chris and Jenn Hill, Crasdale Farms, Derwin Clowe, Scot Frazee, Central Nova, Straiside, AHP, Lorna Thompson, Wade Dickie, Peter Vail, Ian Mathers, James Black/Petra Meier, Scott/Kritina Culbertson, Butz-Hill Exports, Hollis Newson, NS Branch, Brian & Sharon Connor, MacBeath Farms, Damien & Lynn Maconald, Jamie Farrell, Knonaudale Farms, Abelaine, Helen Craswell, Vicki Fletcher, Elgin Craig & family, John and Karen Buckley, Gerald Coughlin & Jason Mell, Mike & Alison West, John & Heather Werry, Michael Heath, Aaron & Caitlin Eaton, Ethan McMillan, Martin Roberge, Richard Villeneuve, Bryce Seaborn, Steve & John Velthuis, Stephane Tardif, Marie-Philip Brisson, Frank Putman, Rick Shaw, Greg Mclean, Gary Jebson, Scott Buckley, Patrick Baird, John & Alice Devries, Gord and Patti Sharp, Tom Hawman, Don Donnan, Cybel Fisher, Bob Crowe, Neil Hyde and Mike & Jessica Phoenix. If you are interested in making such a donation please send your cheque payable to Atlantic Holstein News, PO Box 191 Truro, NS B6L 2E2. Please indicate on the cheque it is for the Friends of Andrea Crowe Fundraiser. (No tax receipts will be issued)
For those looking to support Andrea, you can also like our Facebook page, for all new likes before August 18th we will donate $1 to the Fundraiser
This week has been very challenging for me. Our family unfortunately lost my grandfather to cancer earlier this week and while I was able to go and spend some great quality time with him just before he passed, I had to be out of the country on business mid-week and meant that I have not been able to support my family as I would like to. On the plus side it has given me time to reflect as I sat on the airplane for 5+ hours and thought about just how amazing the dairy community is.
The biggest thing that stands out is how the dairy community steps up and helps their own. This week marks a great event, Friends of Andrea Crowe Fundraiser, being put on by the friends and family of Andrea Crowe in support of her battle with cancer (to read more It’s Time to Pull Together and Support One of Our Own).
The way the dairy community has come to her support and is not something you find every day. This struck me as I was talking with some business executives and they talked about how a child of a contemporary’s child was in a battle for their life. These executives who had more than enough means to offer help, just shrugged their shoulders and moved on to the next topic of discussion. They did not think to ask what they could do to help. They did not go out and start a fundraiser to help the family.
I am extremely impressed with the work that Angela Masters, Brian Craswell, Amber Craswell, Blair Weeks, Bloyce Thompson, Bruce Wood, Marie-Eve Veronneau and many others that have been putting in so much effort in order to help support Andrea. Often the best way to show you care is not with words, but with action, and the members of the Eastern Canadian dairy community are doing exactly that.
When my paternal grandfather past 9 years ago I learned a huge life lesson that I will never forget. My grandfather achieved many successes in his life. He had been a Master Breeder, won many awards for his community involvement but the one thing that I learned is that it’s not about what awards you win or how much money you make, it’s about the effect you had on the people around you. He always worked at helping young farmers and members of the community to progress. He was never a schoolteacher but it not surprising that many of his daughters did become teachers. When he passed the number of people that came out to pay tribute to the effect he had on their lives was overwhelming.
This week when my maternal grandfather passed I was reminded, it’s not about how much money, it’s about who will remember you when you are gone. Which is a lesson I need reminding from time to time, as I seek to grow the companies I run. Since the death of my first grandfather there has not been a day that I have not thought of him. The role models that both my grandfather’s were and my father still is, has me striving every day to be a better father to my children, husband to my wife and member of my community.
Life is not about how much money you make, or show winners you breed. Life is about being a part of your community, and there is no better community in the world than that of the dairy community. I have put up a sign in my office that says “Who Is Going To Miss You When You Die?” and each day I am going to make sure that I do at least one act that will contribute to my community so that when I pass at least one person will say, that “Andrew Hunt made difference”. Thank you Grandpa Sterling and Grandpa George for showing me what it means to make a difference.
The wind was blowing and cash was flying”, and that was just from the auctioneer’s box. All kidding aside! They really blew the lid off the secret of success, when it came to the amazing International Intrigue Sale “Sell great cattle, work with great people and you will have great results!” And so, another tremendous International Intrigue Sale went into the books with an average of $36,704 on 140 lots with a gross of $4,138,600!
Leading the Intrigue way is the not so secret agent – Cookview Goldwyn Monique EX-92. In naming Monique Grand Champion at Quebec Spring Show, Judge Mike Deaver stated she was “nearly flawless and just runs away with this show.” For some she could even be the best 3yr old ever. According to the sales catalogue, “With natural progression and good fortune it is our opinion that Monique could be a future Grand Champion at World Dairy Expo and the Royal Winter Fair.” No surprise then that Butlerview Farm & Joe & Amber Price who paid $490,000 are certainly ready to put their money where their mouth is.
Not since Brookview Tony Charity, over 25 years ago, has there been a reigning Grand or Reserve Grand Champion cow selling at public auction. Silvermaple Damion Camomile did just that and brought an outstanding $290,000. A price that may look cheap for a potential Grand Champion who is also the dam of the highest PTAT Bolton daughter in the world (4.14). The part that makes this cow a potential major moneymaker for her new owners, Butlerview, is that she can also flush (51 Embryos on last four flushes) and we all know how necessary great flushing is, when buying cows in this expense range (read more What Comes First The Chicken Or The Egg?).
What is a top sale without a high genomic daughter bringing insane prices? Mapel Wood Sudan Licorice fits that sweet spot. She is one of the highest rated protein females in the world. She is also the #2 DGV female in the world. However, there is pedigree to go with her genomics. Licorice is from the full sister to Lexor from the great Lila Z family. The Lila Z’s have proven to flush well and make money (read more Lylehaven Lila Z: Was She Really Worth $1.15 Million?, Lessons Learned: 6 Dairy Cattle Investment Secrets Revealed, and It’s in her genes…). At $200,000, Licorice will certainly need to prove that she is the next great one in that amazing family.
For great photo’s from the sales check out Butlerview Farm’s on Facebook.
When looking at the sale buyer’s sheet, we see sale co-host Butlerview buying many of the top animals. Much like Rocky Mountain Holsteins at their recent Rocky Mountain High Sale, this is not outside their normal activity. When you get top breeding programs such as these ones, where they are selecting cattle that they are going to attach their reputation to, of course they are going to pick cattle that they love and would buy. Such is the case here. Butlerview simply putting their money where their mouth is. They worked very hard to get an outstanding lineup of cattle and they are certainly not afraid to invest. So, “That’s the secret!!”
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1 – $52,000 MS Atlees Goldwyn Ariel-ET EX-92, Goldwyn x Atlee |
10 – $16,500 BVK Atwood Ana-ET (full sister to dam of Lot 9) born March ’11, Hardys Holsteins, buyer |
100 – $15,000 1st choice Supersire x Fortale Marsie Observer, GLPI+2971 |
103 – $2000 – Butlerview Bookem Shake-ET, a 5/12 Bookem full sister to Shade |
103A – $4500 – Butlerview Bookem Shade-ET, a 5/12 Bookem from Vision-Gen Sho A12024-ET x KY-Blue GW Dana-ET (VG-87 +2038 GTPI) |
104 – $5500 – 1st choice Let it Snow from July IVF flush from Vision-Gen Sho A12024-ET (GTPI +2224) |
105 – $5600 – 1st choice Supersire from June flush from Ms Alex Christmas Day-ET x Regancrest S Chassity-ET (EX-92 DOM) +2193 GTPI x 7 more VG & EX dams |
106 – $12,500 for choice from Courtlane-UR Chassity (EX-90 DOM) x Regancrest S Chassity (EX-92 DOM) |
107 – $20,000 – Ms Aubreys Gold Chip Ace-ET, a 12/11 Gold Chip at +3.29T out of Ms Atlees Shottle Aubry-ET VG-88 |
108 – $25,000 – 1st choice Gold Chip due in March, 2013 out of Ms Atlees Shottle Aubry-ET VG-88 then EX-92 Durham Atlee |
110- $8,400 – Toddsdale Braxton Rita-ET, a September calf from Long-Haven Gold Rochelle-ET EX-92 |
112- $5,000 Silvermaple Windbrook Candy, Dec ’11 Windbrook maternal sister to Camomile |
113- $5,700 – Delcreek Femme Fatal Dec ’11 Goldwyn x Delcreek K Royal Ruby, maternal sister to the All-American and All-Canadian Delcreek Fatal Attraction |
114- $10,000 – Rotaly Sid Layton Dec ’11 Sid x Rotaly Goldwyns Lizia x Blondin Talent Lasie from the Supra’s! |
115 – $4200 – 1st choice Let it Snow from July flush of Rocking-P Bowser Luna-ET +2204 GTPI |
115A – $225/embyro – 4 #1 Let it Snow embryos from Luna – IVF females |
115B – $200/embryo – 4 #1 Let it Snow embryos from Luna |
116 – $10,000 – Claquato-RHH At Rocky Ridge – due 8/12 to Advent – Atwood daughter of High-Mountain Ridge-ET (VG-88) x Ms Astrahoe Reno Storm Riva (VG-86) x Pinehurst Royal Rosa family |
119- $14,500 – Budjon-JK Atwood Elmond-ET November ’12 Atwood x Budjon-JK Durham Embrace-ET EX-95 |
12 – $8,500 – Sildajak Tristan Sassy 3-Red – R&W Senior 2-year-old |
120- $8,000 – Budjon-JK BX Emma Lynn-ETS Dec ’11 Braxton x Budjon-JK Emilys Edair-ET EX-94 |
121- $4,000 MS Reese Raizel, 3/10/12 Atwood x Beldavid Goldwyn Reese VG-87 2y |
121A- $6,300 – MS Reese Ribbon-ET (Atwood x Reese born 3/14/12) |
124 – $20,200 – Robin-Hood Clumbo-ET (EX-91), 3rd 5-year-old Western Spring National 2012 – Durham x Carnation Mica Connie-ET (EX-90) x Carnation Cleitus Caroline-ET (EX-91 2E GMD-DOM) x 8 more VG and EX dams |
125- $6,800 Butz-Butler Mac Bam Bam, Mac x Brasilia |
126- $9,200 MS Gold Chip Barbra-ET |
126A- $14,500 |
127 – $5800 – Ms Chassity Osmond Casi-ET, a 1/12 Osmond from Regancrest S Chassity (EX-92 DOM) |
128 – $8000 – Ms Chassitys Arm Comical-ET, a 3/12 Armitage from Regancrest S Chassity – same family as Gold Chip and Colt 45 – GTPI +2169 |
129- $3,800 MS Farnear Broc Bronze-ET, an October 2011 Jeeves Jives x Brocade |
13- $200,000 Mapel Wood Sudan Licorice GLPI +3992 GTPI +2543 #2 DGV female in the world at +4454 Sudan x Mapel Wood Man O Lucy x Comestar Goldwyn Lilac |
130- $2,800 Farnear Brocades Butter ET, Robust x Brocade x Barbie |
131 – $7200 – Ms Chassity Super Charo-ET, a 12/10 Super from Regancrest S Chassity (EX-92 DOM) |
132 – $3800 – Ms Chassity Sup Charlize-ET, a 12/10 Super from Regancrest S Chassity (EX-92 DOM) |
133- $3,900 Farnear Brocade Britestar-ET GTPI +2097, a May 2011 AltaJupiter x Regancrest G Brocade-ET EX-92 |
139- $15,000 1st choice McCutchen Female x Regancrest DGR Byrsha-ET GTPI +2325 |
14- $70,000 1st Choice Galaxy x MS Chassity Goldwyn Cash x Chassity |
146- $11,000 A&M Bushman Dest Merritt-ET *RC, Destry mat. sister to Sunburst |
147- $85,000 Earlen Goldwyn Secret VG-87 2y CAN, Grand Champion 2012 Ontario Summer Show |
15- $175,000 Misty Springs Epic Savannah, GLPI +3962, DGV +4481 #1 in the world. March ’12 Epic x Man O Man x Shottle Satin |
16 – $53,000 – Ralma Manoman Bluejay-ET +2272 GTPI – a 3/10 Man-O-Man from Ralma Shottle Chickadee-ET (VG-88 DOM) – full sister to Ralma Shottle |
17- $165,000 Benner Lavaman Boo Boo #5 GPA LPI heifer in Canada from Gypsy Grand Family |
1A- $42,000 MS Annas Epic Andreya-ET GTPI +2422, April ’12 Epic x MS Ariel Freddie Anna-ET x MS Atlees Goldwyn Ariel EX-92 |
2- $290,000 Silvermaple Damion Camomile VG-89 3y, Res. Grand Champion WDE 2011 |
20- $38,000 1st choice Mogul x Seagull-Bay Shauna Saturn x Ammon – Peachey Shauna |
21 – $129,000 – Hammer-Creek Sha Kassidy-ET, a 2/12 Shamrock at +2589 GTPI – the highest GTPI heifer in the sale! |
22 – $50,000 – Regancrest Shamrock Lava-TW, a 12/11 Shamrock with +2549 GTPI from Regancrest Jose Lakisha-ET (VG-87) x Miss Outside Lookin In-ET (VG-88) x 4 more VG & EX dams |
23 – $135,000 – Ms Regelcreek Cmrn Ardis-ET, a 4/12 Cameron +2572 GTPI out of a Planet from the Adeen family. The #1 Cameron in the breed! |
25- $10,200 – Crossbrook Minister Charity Jr. Champion NY Spring Show, Jr. Champion Mid-East Spring National 2012 Nominated All-American Spring Calf 2011 |
26 – $17,500 – Claquato-RH Escape-ET (VG-89) – Nom. All-American & All-Canadian 2011 – 9/09 Dundee from Skagvale Miracle Ellee (EX-91) – potential 10th gen. EX |
27 – $13,500 – Budjon-Vail Damaris-Red-ET, a 9/2011 red fall calf by Camden-Red out of Budjon Redmarker Desire EX-96 3E |
28 – $8,200 – Ms Winterfield SC Trend-Red, a 9/2011 Contender out of 11 EX dams |
29- $18,500 Milksource Fever Golden, 1st summer yearling at IL Championship Show 2012 |
2B- $10,000 2nd choice Windhammer due 11/26/12 x Camomile |
3- $490,000 Cookview Goldwyn Monique VG-89, Butler and Price buyers, Gene Iager, contender |
30- $10,200 Ehrhardt Gold Chip Lilac-ET, a March ’12 Gold Chip x Idee Lustre EX-95 |
31- $11,500 Duckett-SA Braxton Fran-ET 9/4/11 x Harvue Roy Frosty EX-97 |
32 – $20,000 – 1st choice Mascalese or Windbrook out of Eastside Lewisdale Gold Missy EX-95-CAN, Supreme Champion at Expo and the Royal in 2011 |
33 – $32,000 – 1st choice Mascalese due in March, 2013 out of Morsan Miss Snow Flake +2172 GTPI, the Snowman daughter of Gold Missy |
34 – $23,000 – Butz-Hill Misy GC Madlyn-ET, +2332 GTPI Gold Chip our of a Man-O-Man granddaughter of Eastside Lewisdale Gold Missy EX-95 |
35- $19,000 1st Choice Headlienr x Regancrest S Chassity |
38- $38,000 1st choice McCutchen x MS Chassity Snowman Clea x Chassity |
39A- $122,000 Feb ’12 O-Man Just x Blue-Horizon Planet Edith |
39B- $117,000 April ’12 AltaKool x Planet Edith |
4 – $154,000 – RockyMountain Gold Winter VG-89-CAN – *RC Goldwyn that will show as a 4-year-old this fall. Nominated All-Canadian and All-American Senior 3-year-old in 2011 |
40- $60,000 1st choice Uno x Blue-Horizon Planet Edith |
41 – $90,000 – choice of 12/11 Shamrocks from Coyne-Farms Fredi Jeven-ET +2286 GTPI x Coyne-Farms Ramos Jelly (VG-85 DOM +2109 GTPI) x 4 more VG & EX dams |
42 – $45,000 – 2nd choice Numero Uno out of Sandy-Valley Robust Ruby-ET GTPI +2495 |
43- $139,000 Aurora-Rama Yano Harmony-ET +2570 GTPI |
44- $40,000 Aurora-Rama GChip Havily-ET |
45- $125,000 Curr-Vale Delish-Red-ET GTPI +2325 |
46 -$30,000 – SRP Magnus Z013699, a 3/12 Magnus with +2501 GTPI out of Dorcy dam then the Zip family |
47- $120,000 MS Rollen-NC Cam Lexie P-ET *PO *RC #1 GTPI PO heifer in the US |
47A- $95,000 MS Rollen-NC Camr Lucy-P-ET *PO*RC #1 PTAT polled animal in the world |
49 – $35,000 – 1st choice Mogul due in January, 2013 out of Comestar Lautamire Planet VG-85-CAN, the #1 GLPI cow in Canada at +3584. |
5- $187,000 Butz-Butler Gold Barbara-ET VG-87 bred to Atwood, Goldwyn x Brasilia EX-92 x Barbie, Budjon Farms and Peter Vail, buyers |
50 – $30,000 – 1st choice Mogul due in October out of Comestar Lautamai Man O Man +2964 GLPI |
51- $40,000 – 1st choice Headliner from Feb ’13 calves x Vison-Gen SH Frd A12304-ET x Applouis Jet Stream Alda VG-85 |
52- $32,000 – 1st choice Mogul x Miller-FF Bookem Esther-ET GTPI +2463 x Nova Shottle Evelyn-ET VG-86 |
53 – $17,000 – 1st choice Gold Chip x Dubeau Dundee Hezbollah EX-92 from six transfers due March 6, 2013 |
54- $9,800 – 3rd choice Atwood x Dubeau Dundee Hezbollah EX-92, six females due September |
55 – $18,000 – Ms Emilyann Alex Emery-ET (VG-85) – Alexander x Wabash-Way Emilyann-ET (VG-88 DOM) x Crockett-Acres Elita-ET (VG-87 DOM) x 9 more VG & EX dams |
56 – $4,000 – Quality-Ridge Advn Abby-Red, Res. Grand Champion MN State Show 2012 – Advent x Quality-Ridge Talent Anita (VG-87) |
57 – $24,000 – Ms Talent Applicious-Red, an EX-91 Talent daughter of All-American Apple |
57A – $8,500 – 1st choice of Redburst or Atwood out of Ms Talent Applicious-Red EX-91 |
58 – $26,500 – BBM Gold Chip Apple-ET, a *RC +2151 GTPI Gold Chip daughter of Ms Candy Apple-Red-ET VG-87, then EX-95 Apple |
59- $9,500 – 1st choice Supersire x MS Goldwyn Adorable-ET RC VG-87 x MS Talent Applicious-Red-ET GP-84 CAN |
6- $48,000 Regancrest Brasilia-ET EX-92, Shottle x Barbie |
60 – $7800 – Robin-Hood LKI Carrissa – 3/10 Atwood x Robinhood Connie-ET (EX-90) x Carnation Leduc Connie (EX-91 2E) |
61- $55,000 Mapel Wood Epic Giggle-Red +2530 GLPI Epic Man-O-Man that carries the variant red gene |
63 – $27,000 – Dymentholm Sunview Satin-ET, a 4/12 *RC Epic daughter +2352 GTPI out of VG-87 Des-Y-Gen Planet Silk +2220 GTPI |
64 – $23,000 – 1st choice MAS out of Dymentholm Sunview Santana, a +2961 GLPI Snowman daughter of Planet Silk |
65 – $56,000 – Stantons Shamrock City Girl, a 4/12 Shamrock with +2487 GTPI +3185 GLPI from Stantons Freddie Cameo x Stantons Lucky Cameo (VG-89) |
66 – $41,000 – Jolicap Emlilas Shamrock, a 3/12 Shamrock +2986 GLPI from Tramilda-N Baxter Emily-ET (VG-85) x Whittier-Farms Lead Mae family |
67 – $31,000 – Ransom-Rail Facebk Paris-Et +2380 GTPI – a 1/12 Facebook from Welcome Mac Peytan-ET (VG-87) +2134 GTPI |
68 – $60,000 – Siemers Snman Centuria-ET, a 6/11 Snowman +2341 GTPI out of Ralma Planet Century-ET (VG-86) +2323 GTPI from Ralma Juror Faith family |
69 – $16,000 – Comestar Model Lizbosy Lobster, a 1/12 Lobster +2334 GTPI +74P out of Comestar Model Lizboli Sydney VG-85-CAN |
7- $59,000 1st choice Numero Uno x RockyMountain Talent Licorice EX-95 |
70 – $24,500 – Vieuxsaule Supersonic Sugi +2344 GTPI, a 3/12 Supersonic from Vieuxsaule Bolton Halia (VG-87), then Vieuxsaule Allen Dragonfly (EX-94 2E) |
71 – $4,100 – Farnear-BH A Barbora-ET, a 4/12 Alchemy +2307 GTPI out of Farnear Brocad Brilliant-ET, a Man-O-Man daughter of Brocade |
72 – $20,000 – Farnear GC Bridg Bry-ET, a 3/12 Gold Chip out of Farnear Brocade Bridge, the Aftershock daughter of EX-92 Brocade |
73 – $20,000 – Choice of T-Spruce Armitage 4756-ET +2398 GTPI 1/12 Armitage or T-Spruce Armitage 4768-ET, a +2381 GTPI 1/12 Armitage both out of Lar-Lan Time Annabelle +2136 GTPI Time daughter from the Durham Annabell family |
74 – $15,500 – Choice of Wa-Del-DH Bookem Camara-ET, +2291 GTPI Bookem or Horstyle-RW Bookem Clear-ET +2317 GTPI out of Horstyle-RW Mano Cluster VG-85 +2185 GTPI |
75- $18,500 MS Boyana FB Babe-ET GTPI +2413 x Farnear-TBR Bosr Boyana-ET x Klassic Mac Barb-ET VG-85 |
76- $30,000 MS Benshae Benish-ET GTPI+2308, March ’12 Shamrock x Farnear-TBR Benshae-ET |
77- $8,400 – Tranquility AC Drear Candy-ET GTPI +2355 x Ronlee Boliver Dreary-ET x Ronlee Outside Dabble-ET EX-91 |
78- $18,000 – Nova-TMJ Jeeves Eleta-ET GTPI +2308, Jeeves x Nova-TMJ Golden Echo-ETS VG-88 |
79- $8,000 – Choice of three Gold Chip females x Regancrest-BH Super Delish x Regancrest-BH Delica-ET x Windsor-Manor Z-Delight-ET 2E-93 |
8 – $34,000 – Cam-Bing Gold Nila-ET (VG-88) – Goldwyn maternal sister to Bingland Leduc Nancy (2E-96) -dam is Bingland Starb Noel-ET (VG-88) |
80- $10,000 – UFM-Dubs Sherun-ET GTPI +2304, a Super daughter of UFM-Dubs Sheray-ET bred 5-29-12 to Lithium |
81 – $23,000 – 1st choice MAS out of Ms Planet Cheri-ET +2257 GTPI from an EX-92 Goldwyn dam |
82 – $16,000 – 1st choice Mascalese out of Gloryland Linette Rae VG-89 +2217 GTPI, a Goldwyn from the Roxys |
84 – $31,000 – 1st choice McCutchen from Ladys-Manor Dominique-ET, a +2425 GTPI Shamrock from the Dur Chans |
85- $25,000 – 1st choice McCutchen female x Velthuis Snowman Lorette-ETS GTPI+2360, calves due April 2013 |
86- $35,000 1st choice Uno x Boldi Snowman Lillico-ETS GTPI +2282 x MS Chartrois Planet Leoni-ET VG-87 2y CAN |
87 – $23,000 – 1st choice Mascalese due in February, 2013 out of Larcrest Cinergy-ET +2455 GTPI Robust out of Larcrest Crimson VG-89 |
88 – $25,000 – 1st choice Let It Snow due in April, 2013 out of Kellercrest Manoman Lacy-ET +2411 GTPI |
89 – $32,000 2nd choice Uno x Sully Planet Manitoba-ET GP-83 |
9- $29,000 1st choice MAS x BVK Atwood Arianna-ET VG-89, Int. Champion IL Championship Show |
90 – $20,000 1st choice Lithium x Sully Hart Gerard 147 GTPI +2344 x Sully Hart Manitoba GP-83 |
92- $21,000 1st choice Latimer x Langs-Twin-B Christa GTPI +2455 |
93- $17,500 1st choice McCutchen x Opsal Planet Fame-ET GP-84, from June IVF |
97 – $9,200 Marbri Shamrock Felicity GLPI +2906, March ’12 Shamrock x SerenityHill Frosty (full sister to Facebook) |
99 – $12,000 for 1st choice Let it Snow female x Gepaquette Iota Ravisette +2966 GLPI – from July flush – built in PA at +2364 GTPI |
99A – $11,500 for 1st choice Let it Snow female x Gepaquette Iota Ravariume +2904 GLPI from July flush – built in PA at +2334 GTPI |
No, I have not judged the Royal or Madison. No, I have not bought or sold a Supreme Champion. However, what I have gotten is worth far more, and has helped me become far richer than any of these things could have. It gave me the confidence to be heard, the ability to know what I am talking about, and the skills to defend my position, and these three things have served me extremely well in my career.
With Ontario Summer Show & Dairy Cattle Evaluation Clinic coming up tomorrow and Friday it has me thinking about how fortunate I was to grow up and have the amazing opportunity to learn at these great events. I remember being 11 years old and poking my head around Lowell Lindsey or Orton Eby trying to get a look at the cattle. I can also remember trying to stand as close as I could to Bert Stewart so that when he would pick someone to give reasons he would pick me. The skills that I learned there have served me extremely well. The following are three skills I learned at these evaluation clinics that have set my career on fire.
There is no question the ability to speak well in public is a great skill to have. Everyone always ask me why don’t you get nervous before speaking to crowds of five hundred and sometimes one thousand people? I say, “Why that is easy. Try giving reasons on a class of Jersey 2 yr. olds after Court Carmichael has just given reasons on the class that you placed exactly opposite to his. Of course, they do look at me kind of funny, but the point is, there has been no better place to learn how to speak in public than at these clinics. I can tell you I remember to this day the feeling I had when Orton Eby and Frank Donkers came over and said, good job kid. I tell you I was on top of the world. Two men that, to this day, I still think the world of, patting me on the back. There could be nothing better.
I can never forget the first time I went to Madison and heard the 4-H members from the US give their reasons. Man, did they sound sweet and long. “She is dairy from the tip of her nose to the tip of her tail,” They have some good sayings that seem to roll off their tongues. Fortunately, for me, Bert Stewart was there telling me, “Just say what you see and leave all the other BS for them.” Those experiences showed me that having the ability to articulate what you are saying and putting mental images in your audiences’ head can do wonders for bringing what you have to say to life. Not only do you learn to say that she has a “more desirable” set of feet and legs instead of “better”, but, you also gain the ability to clearly articulate what you are thinking.
From having to hire sales people or selling to some of the biggest tech companies in the country or building demand generation programs for extremely complex products, the ability to evaluate options is a skill everyone should have in their tool box. Learning at these evaluation clinics the importance of a scorecard or understanding how subtle nuances can make the world of difference to overall conformation or profitability, has helped me understand the need for systems and processes for everything you do.
When I first started judging, I tried to do everything on gut feel. Sure, I got lucky sometimes, but in order to build repeatable results you need to have systems in place that set you up for success. That starts with knowing what the end result is aiming for (the true type model) and then understanding what areas are where the money is made (mammary systems) and what areas are just for show (size and stature).
Some might say I have enough confidence to fill a sinking ship, others might call it arrogance. Either way, the ability to translate that “arrogance” into “confidence” comes from the lessons I learned during these dairy cattle evaluation clinics. Knowing your reasons for why you believe one option is better than another one is and having the ability to defend your opinion, even under the most rigorous of scrutiny, is a skill all young people should have.
It’s a skill that will serve you well regardless of the career you choose. This is especially true of you go into a sales career, such as I have. Knowing the reasons why one option is better than another is one thing, being able to convince others that it is, is even more important. That skill has served me extremely well. I have been fortunate to sell products from $1.99 to over 2 million and the one thing that is the same in all these processes is you must have the ability to defend why your option is the best option for that specific prospect’s needs. That’s a skill I learned at these clinics.
From my first trip to the InterCounty 4-H Judging Competition and winning top placings and still not making the Madison team, to my last trip and winning top reasons things sure did change as a direct result of what I learned at the dairy cattle evaluation clinics. However, more importantly, the lessons I learned at these clinics have served me in every facet of my career as I judge, show and sell in the arena of big business. Rich indeed!
Everyone has their guilty pleasures. Some people like to eat lots of ice cream, some people drink a little too much (yes cattle fitters out there you know who I am talking about), but everyone has their guilty pleasure. Recently The Bullvine has started to become many dairy breeders’ guilty pleasure.
For years, dairy breeders have had limited options when it came to reading unique content. I can still remember when Holstein International came on the scene. At the time, it was so different from all the other publications that breeders had, that it was very warmly received. Since launching the Bullvine we have enjoyed the same reception. Dairy breeders have been giving us such great feedback it’s really humbling, even for someone with as big an ego as mine.
In introducing the Bullvine, we are seeking to make breeders think. Yes we do produce content that for some can be edgy, but, with every piece we produce, we are seeking to give our readers something unique to chew on. For example: Holstein vs. Jersey: Which Breed Is More Profitable?, The Top 10 Most Influential Holstein Breeders of All-Time and Show Cows: All Type and No Action? As long as we achieve that with even one breeder than we have achieved our goal. Does that mean that everyone needs to agree with us? Hell no. I would be disappointed if it did. We are not doing our job if we are not pushing the limits.
Now some might call our willingness to push the limits, tabloid fare, or even dairy scandal mongering. To them I say, get real. We have never slandered a single person. Every article we write is written and backed by hard facts.
However, for those who call us controversial! Great! We wanted to be different. We wanted to stand out from the crowd and be something that dairy breeders would enjoy reading. Moreover, the stats prove it. Are we “XXX” rated? How do YOU measure pushy and provocative?
Well part of it is the age we live in. In launching the Bullvine, we did not seek to use the old school printed versions. Instead we did a full press digital launch. That means more than just our website. It included The Bullvine’s Facebook page where we reach over 30,000 readers weekly, and our Twitter account that reaches over 300,000 readers monthly. All that in fewer than 5 months. We are happy to say folks, and competitors, there is no question we are the fastest growing dairy magazine in the world.
Do we use a creative spin to make things interesting? You bet. Are we afraid to say something just because it may not be politically correct? Hell no. We aim to be an influential information source for dairy breeders. For us, that will mean that no subjects, issues or people are off limits! Thanks for all the amazing support and constructive criticism. We are excited about the many great issues we plan to cover in the future. That is our guilty pleasure.
Maybe it because it’s Friday the 13, or maybe it’s because I just like stirring things up, but recently when I was reviewing the sale list from some of the major sales, I found myself asking, “Did she really sell?”
As I look at the buyers list I see that there were many lots that were bought either by sales management or by the close friends of the person selling the animal. While I understand in some cases, such as Rocky Mountain Holsteins, for example, that the teams putting on the sale are also typical buyers as well, I also notice cases where I see that lots sold to a close friend of the consignor or neighbor of the consignor and I ask myself did she really sell?
It has been my finding in the past that these types of sales, typically, do not result in any form of actual sale. Ya sure you may see the new name on the pedigree for a little while, but give it about a year or so and that animal is back in the sole ownership of the breeder who was selling that animal.
I can understand that the breeder does not want to let their animal sell for less than they feel they are worth. However, the question begs to be asked, is she really worth what they think she is? On the other hand, are they just looking for the marketing aspect of having one of their animals on the top sellers’ list?
There is a certain aspect to having your animal appear on the top sellers list at a major sale. Often time perception is reality. Therefore, if breeders see family members from a certain family consistently selling well, they assume it’s a very marketable family and then want to get in on that family to cash in on the popularity. The problem is that popularity never existed and the person buying in never makes any money. Neither does the original seller really. Since they have to pay the commission to the original sales management team for the commission on the animal that never really sold.
For most dairy breeders, nothing compares to seeing the fruits of your hard work. You tend to see each as though it was one of your children. Well not quite, but pretty close. You have put so much hard work into it that you want to see the reward for all that work. Many times that comes in one of two ways: awards and/or revenue. Moreover, while awards are nice, they don’t pay the bills. Therefore, you do not want to let those animals go for less than you feel your time and effort is worth.
The problem is many breeders start getting a false sense of what their animals are worth. You see other animals selling for big dollars, and you think, “Hey my heifer is at least as good as that heifer, if not better”. Since you don’t want to be shortchanged on your sale price you “protect” her by having a friend or neighbor run up the sale price to what you believe is the minimally acceptable price. The problem is that no one else in the market feels that she is worth that, so all that you have really done is increased the size of the commission check you are going to pay to sales management.
I cannot tell you the number of times that I could tell you who and at what price an animal would sell for, before the sale even started. The reason I can’t tell you is because it’s against most terms and conditions of the sale agreement. Animals being offered at public auction are to be sold in an open and equally available manner. Often times, high valued animals are going through the sale ring for the marketability and the hype. Yes, they are being sold to a new buyer, but the deal has already been worked out before the heifer ever enters the sale ring.
Can I say it’s wrong. Not really, because it is a mutually agreed upon sale price, and if someone else wanted to pay more than that price they could. The challenge is that this was more of a private treaty sale than a public offering. However, I guess everyone wins, sales management gets a sale topper, the seller gets the sale price they are looking for, and the buyer pays a price they agreed upon and gets the added promotion on the animal.
If you are going to sell an animal at public auction, be willing to sell her. Don’t put her (or in many cases now him) in the sale if you are not willing to sell. Yes, I understand the marketing aspects, but in the end, you are only hurting yourself and the industry. Those who have been to enough of these sales know what breeders are actually willing to let their top animal go, and those who only have the animal in the sale for the hype. Next time you are at one of these top sales, look to see who is bidding on these animals. Is it the people who buy all the time? Is it a breeder who you know is looking to add a new cow family? On the other hand, is it the neighbor or best friend of the person selling the animal? When the latter is the case, I have made it a point to stop bidding that instant. No matter what the price.
What has your experience been? Please share in comments box below.
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It’s our pleasure to welcome Murray Hunt to the Bullvine Team. Murray brings a wealth of experience from both the dairy industry side as well as the breeder sides of the fence. Ask Murray what success is in the dairy industry and he will instantly flash a smile because he has seen it up close and from both sides of the fence. The family farm, which is approaching its 100th Anniversary, is where he first fell in love with dairying, first at the heels of his grandfather Allen Humphrey and then working with his parents Sterling and Irene Hunt. Almost three decades with Holstein Canada and the Canadian Association of animal breeders never separated him from his hands on appreciation of cattle at Huntsdale Holsteins.
“There’s an advantage to spending your working career doing what is closest to your heart.” Murray reports. As he warms to the topic he enthuses that “Look at the major advancements we have seen in milk production and conformation, especially udders in Holstein cattle. They were known for deep udders and low butterfat. They’ve certainly come a long way.” Years of working with the Holstein Canada Classification program support his conclusions. “And there is still great potential in working on feet.” Justifiably proud of the Master Breeder shield earned by Huntsdale, Murray continues to breed to send sires into A.I. both in Canada and one in abroad. “Developing a member of the Gypsy Grand cow family has been good for Huntsdale.”
Murray earned both his B.Sc. and M.Sc. at Guelph University. His Master’s thesis was entitled, “An A.I. Breeding Schemes” and included the “Dollar Difference Guide” which was the precursor to the Canadian LPI system. Hunt’s Masters was implemented by A.I. organizations that went from sampling less than 50 bulls per year to over 400.
Despite his long history with farming and farmer organizations, he is not reluctant to move forward. “Success can be directly linked to your willingness to change.” Says Murray even though he adds, “All change is not good but we have to research the possibilities and then select what appears to be the best move in a forward direction.” If he himself was stuck in the past, he might be unwilling to see genomics moving the industry away from a purely pedigree analysis of animals. “On the contrary!” he exclaims, “It’s wonderful to move to the next stage where we don’t have the cost and delays of proving sires that don’t have a chance of coming through as plus sires!” This leads to the topic of organizations and Hunt firmly believes that the future of the cattle breeding industry will see fewer producer organizations. “This is predictable from a purely financial point of view and will evolve with the breeder priorities, provided we can move beyond the past, be objective and expand our vision for the future.”
“We need to forge our path to the horizon and not just to the end of our own laneway!” insists Murray who notes that “The ones who move forward with change are the ones who stay with the (cattle) industry and those who don’t will exit the industry.” He is not upset about this but does add, “Every generation that survives on the farm moves ahead with technology. It could be in your fully equipped office or the method you use for milking. For some it’s new ways to grow crops and mechanized ways to feed them.” He strongly feels that it is “up to dairy breeders and industry leaders to trust the system, improve the system and use the system to produce a continually better product.”
For Murray Hunt there is no final one-size-fits-all answer. “If it was that easy, there would be no challenge and no opportunity. We all want to use what we know to prove our faith in the potential of Holstein cattle. These are exciting times for genetics, technology and the future of the dairy business. It’s no time to find yourself sitting on the fence!”
Join us in welcoming Murray to the Bullvine team and we are excited about the great insights he will bring to the Bullvine.
Yesterday as I watched online the Rocky Mountain High sale that averaged a strong $9776, this year hosted by Rocky Mountain Holsteins and I found myself missing being there very much. Not because there were some great cattle selling, which there was, and not because there were some great buys to be had, which there were, but rather because of the showmanship and the western hospitality.
I can still remember when my brother first went to work for Alta Genetics and had the amazing opportunity to work with Dr. David Chalack and the AltaGen program. One of the key responsibilities he had was working on the annual sale to be held each summer in conjunction with the Calgary Stampede, which has now morphed into the Rocky Mountain High sales series.
It was there that I learned there is nothing really like western hospitality, or the show that Dr. David and the team put on. From the line dancers dancing to the John Michael Montgomery song “sold” that opened the sale to the shootout in the middle of the sale to make sure that everyone is still alert, they really made things memorable.
It was also at that sale that we really started getting into purchasing top index cattle. My mother and I had been given a budget of $10,000 to purchase that would be the foundation of our breeding program. After much homework and careful consideration we purchased Summershade Icemarti, a Ricecrest Marty (thanks Ron) from the then #1 LPI cow Summershade Icebreak Luke for the ripe sum of $11,000.
Then the whole western hospitality combined with auction fever hit and we kept purchasing more. We purchased AltaGen Mattie Jenni, Altagen Marty Shari and 2 other animals. And it was a good thing we did. Icemarti, did not score VG as a 2yr old, a kiss of death at that time, and she was not a prolific flusher. So the ROI on her was not very good. However, Mattie Jennie did score VG as a 2yr old and that combined with a show heifer we purchased at the sale from Willswick did at least manage to salvage the trip. It was also there that we learned that you either go big or go home, and lead to us purchasing Rietben Con Carmel, a Convincer out of the now EX Rudolph sister to Freelance and Goodluck at the Royal Sale of Stars that year, who would become a top index and foundation cow for our breeding program.
For many breeders a trip to the Rocky Mountain High series sales is a highlight of their summer. They get to see great cattle, a great show and have a great time. With Dr. David’s strong involvement in the Calgary stampede you can bank on having a great time.
The Rocky Mountain Holsteins team, and more recently with the Morsan involvement, the RMH series of sales, has proven to have some of the best cattle in the world to offer. It has become a mainstay on the top list of sales each year, and is always presented with no expense spared.
I almost shed a tear watching how things are changing. My brother is now moving to The Netherlands to be closer to the corporate executive team, my “farm” is in Vaughan Ontario and I ask myself if I will be able to make future sales. My answer is, “Hell yes!” The west will continue to win my heart with the great cattle sale and hold it with the rodeo, races and hospitality!
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Whenever a new sire tops the list, or a cow wins a big show, everyone sees the prefix on that animal. However, just because you bred that animal does, that make you the true breeder? More and more you are seeing top animals that have just one generation bred by the breeder. Does that make them the true breeder of that animal?
With the amount of top cattle that are being bought and sold, you are seeing more and more pedigrees that have different prefixes in each generation. While at one time we used to see five, six, or more generations all with the same prefix, now it’s not unusual to see six different prefixes in six different generations.
While I am all for the trade of dairy cattle because it’s what makes the genetics market go around, should the last breeder on the pedigree get all the credit for breeding that animal? As we all know you cannot make a great show cow or top index animal in just one generation. It takes generation after generation with a clear goal in mind and a smart breeding strategy to breed the next great one. Yet, when we look to give awards, assign master breeder points, etc. we give all the credit to whoever’s name is on the prefix.
While it’s not a slam-dunk to buy a cow and breed the next great one, buying into a well thought out, established cow family can certainly accelerate the process. We see it more and more as many top herds look to diversify and add new bloodlines into their operations in order to provide the genetics that their particular market demands. Does that make them a master breeder or a smart businessperson?
In some cases these top herds have had to buy into new cow families because their main cow families are not ranking at the top any more. This begs the question whether they are really master breeders or a master buyer? I know it’s a tough question and I would say, of the main top herds today, many of them have generation after generation of their own breeding.
The same debate is true for show cattle. Look at the cows that are winning at Madison and the Royal. How many of them are bred and owned? A large majority of the time, the original breeder sold that animal years ago, and it could be on its fourth or fifth ownership group now.
While breeding a top show cow or high genomic animal takes a lot of work, I wonder if we give enough credit to the generation after generation it took of smart breeding to achieve that end result. Are we too quick to simply look at the current prefix on the animal and let the breeding recognition stop there? Today’s buzz words are “repeatability” and “sustainability” so I ask, “What is the mark of a truly great cattle breeder?”
For more information check out The Bullvine Bull Book or our Genetic Evaluation Resource Center.
For years a small few organizations have controlled the dairy industry. No I am not talking about how A.I. companies are seeking to control genomics, or genetic evaluation systems, sorry Ron. What I am talking about is how a small few (mostly A.I. companies) have sought to control what breeders think. It’s time to stand up and be heard and fight the power.
Having grown up on both sides of this fence it has been amazing to see the control that A.I. companies have over dairy breeders’ minds. I can still remember when Champion was about to be released and the “rumors” that where swirling were insane. Everything you could think of was being said about Albert Cormier and GenerVations. Some of the stuff was not even possible and yet the rumor mill was fuelled with this because the other companies were threatened by a new player in the marketplace. The great thing for the industry was that in typical Albert fashion he did not let it beat him down, but rather loved the challenge and met it head on.
More important than the marketing that any of the A.I. companies has done, is the ability to control the rumor mill. Dairy breeders love great gossip. Maybe it’s because as a dairy breeder you get limited contact with other breeders, or maybe it’s because most breeders are so passionate about what they do, but breeders do love good gossip. Trust me, it does not take a day to have a rumor that starts on one farm spread all over the industry and this was even before Facebook and email.
I cannot tell you the number times I have had great conversations with many different breeders but put them in a group setting and they would be afraid to speak up. As an industry we should not seek to ostracize those who are willing to speak up against the norm but rather encourage them to speak their mind.
Looking back on my upbringing one of the greatest things I ever learned was the ability to give reasons. I cannot tell you how much it has helped me in my career. Not because I am seeking to become judge the Royal or Madison (though if you would like me to, I am game), but rather it taught me how to form my own opinion and then have the confidence to present and defend that opinion in front of others. On an average week I have to give 3-4 different presentations to groups of 100+ and it’s this the lessons I learned judging dairy cattle that make it a breeze for me.
I think it’s time more breeders speak up for what they believe in. This is a great time to be a dairy breeder, but it’s also a time where the industry is going through great change. It’s at this time the industry needs more breeders to speak up and be heard. Let their voice be heard and make sure that the industry we all know and love will be just as great or even better for future generations. We are not sheep or lemmings dam it, we are dairy breeders and it’s time to take control and speak for ourselves!
Do you think The Bullvine is too controversial? Would you prefer to read just more of the same old fence sitting that everyone else is content to put out? A week back, I had a conversation with a general manager of one of the major artificial insemination companies about The Bullvine. As we have known each other for over 20 years, it was a candid conversation and he was bringing to my attention that, while he thought The Bullvine was great, there were many misconceptions about us out there. With that in mind, I figured it is time to set the record straight.
Yes many of our articles such as Has Photo Enhancement Gone Too Far?, Holstein vs. Jersey: Which Breed Is More Profitable? and Are You Ready For Genetically Modified Cattle? have breeders talking. There have also been many articles that are much more for educational purposes. Good examples of these are Top 10 Questions to Ask Before You Sign That A.I. Contract, Charting the Right Course at Seagull Bay Dairy and one of my favorites Cristy Nurse: From Show Ring Beauty to World Class Rower who will be representing Canada as part of the women’s 8’s rowing team at the upcoming summer Olympics.
At The Bullvine, we want to express all sides of the story. That is why there is more than one writer here at The Bullvine, each with a very distinct perspective on the industry. I (Andrew Hunt) typically write the pieces that are strongly opinionated and Karen Hunt does the educational and breeder profile pieces. You will notice that the articles that I write never include others in my opinion. They are very much my commentary and do not reflect that of others, sometimes not even that of the editor of this magazine. Karen, on the other hand, uses her gift for writing and years of experience in the dairy cattle industry (check out our about us sections for more) to bring a fresh viewpoint to many of the challenges facing breeders today.
There seems to be a misconception that we hate all the large AI companies and play to the small organizations. That could not be farther from the truth. Over the years, we have been fortunate to build strong relationships with many of the people that make this industry great. Remember that my brother is the COO of one of the largest AI organizations and that our editor was the information director for the Canadian Association of Animal Breeders for many years. We don’t hate big AI, we just don’t cater to them either.
This is how we are different. Instead of just kissing up to whoever pays us the most money, we feel that we would like to keep our integrity and tell it as we see it. We do not expect everyone to agree with what we are saying. Heck, I would be upset if they did. Rather we want to give all dairy breeders the opportunity to hear a fresh perspective and provide a forum for them to share their own comments.
That is why you see comments from the likes of Ron Flatness and representatives from the smaller AI organizations. It’s not because we agree 100% with everything they say. Rather we feel that everyone should be allowed to express their opinion. In fact, if you read many of the comments on articles, you will actually see that we have disagreed with these people many times and that we also predict that, unless they can get lean and mean, none of these companies will be around in the end.
For the few who are afraid to do an interview with us because they think we are too political it’s time to man up. This industry was not formed by those who did not have the horns to take a stand. The future is led, not by those who play it safe, but rather by those who are willing to put it all on the line. Thank you to all those that have been very gracious in interviewing with us. I am sure if you asked any of these people, they would tell you how easy it was and about the great feedback that they have received because of doing the interview. So take the Bullvine by the horns and honk if you’re not afraid!
This Sunday I will be celebrating my sixth wedding anniversary with my amazing wife Zosia. She truly is the love of my life. Yes, she ranks higher than dairy cattle. One of the things that I think is so amazing is how exactly opposite she is to me. Maybe that resulted from years of my father teaching me about corrective mating, but when I found Zosia, I ended up applying everything I knew about dairy cattle breeding to good practice in choosing my wife.
For years, I had dated some very lovely farm girls and one or two bimbos. Trust me there is a very big difference between the two. While these hard working, passionate woman, meaning the farm girls not the bimbos, were amazing woman and many have gone on to great things in the cattle industry, it just didn’t feel right for me. None of them seemed like they were “the one” until one day, I met a woman who had grown up, in downtown Toronto, or at least a country boy’s definition of downtown TO.
One of the first things she asked me was “can we go cow tipping?” Now for many that question would have been enough make them jump the fence and run out on that date. Instead, since I had already ordered my prime rib, even after she had told me she was a vegetarian, I figured I should see the date through. Maybe it was because of genetics. I am myself the product of balanced breeding (father is 5.6 and mother is 5.9). Maybe it was the challenge. After all, she did jump out of the car before I had it parked, so she could avoid the awkward end-of –the-first-date goodbyes. Nevertheless, there was something about this woman that had me hooked.
It wasn’t until later that I realized that it was because she was the perfect corrective mating for me. Zosia, is smart, humble, and beautiful. Three things I aspire to be. For me I equate it to using Blitz (me) on a Demspy (Zosia). I am your high producing, milk machine, while my wife is that hot 2 yr. old everyone would want to have (oh did I mention she was also studying to become a doctor?).
Even on the conformation traits we could not be more opposite. She has big beautiful eyes, mine look like I am asleep most of the time (also a strong dominant trait as the last 4 generations of Hunt men all have this). She is model slim and, even after three kids, could walk down the fashion runway tomorrow (though she would never admit it). Me, on the other hand, well let’s just say I put on the frosh 15 and never looked back. She has the world’s cutest little head while mine might not fit in most small cars. Oh wait! That’s not my head …that’s my ego.
So as any good young dairy breeder knows, it’s not about how good you look but rather how good your progeny look that counts, so we are shooting for the Class Extra status. In our 6 years of marriage I have applied the other side of the animal breeding equation, resulting in three children. At 5 (for those doing math he was born 10.5 months after the wedding day), almost 3, and 1.5 years, my wife has proven to be a very fertile woman, and I guess I am pushing to be a high conception sire. This is also genetic as my brother has had three kids in 4 years as well.
The better part is how amazing and amazingly different each of our children are. While for years I had watched as we flushed cows and got daughters that could look so different, I have never had the perspective on it that I do now. As any parent knows, it’s what makes your children different that makes them amazing. While we breed dairy cattle for uniformity, I think that when it comes to our children we almost want the exact opposite.
In the past when I set out to start quirky things like a dairy magazine just because I feel I have something to say, or quit a lucrative job because I think I would be happier running my own company, my wife has always been there with 110% support. She is the rock to my weirdness and the perfect partner for me. Please note: we will not be flushing her to the next hot stud to come along.
Exhibiting dairy cattle at a high level has a long North American history. It is steeped in tradition. Fitters have learned some techniques to do things that most people never thought possible. However, the interesting thing that most outside the fraternity probably don’t realize is that they have also learned to adhere to an honor system known simply as “the Code.”
Now you will not find “the Code” published anywhere and if you asked them what makes up “the Code,” they would never tell you. A fitter learns the code from years of working with the same crew at the same shows and understanding how things operate. As mysterious as it is sacred, “the Code” is an unwritten set of rules – the bible of fitter sportsmanship, if you will – that has been handed down through generations.
Even though the code has been around since breeders starting exhibiting cattle, it remains a taboo subject, so much so that many of the fitters are simply unwilling to talk about it. Even when outsiders criticize the ethics of many of these fitters, they stand fast together and keep “the Code” to themselves. They even self-police who is playing by “the Code” and who is stepping outside the lines. I have even seen it comes to blows when one fitter takes it too far and an “enforcer” or elder statesmen sees the need to help “educate” a young fitter.
I can still remember when I first started showing cattle, and having the legendary Bert Stewart, (side note: Bert is probably given more to educating dairy youth than any other human being on the planet) show me how they used to do toplines and get things just right. From there I aspired to tune my skills by watching the likes of Larry Bennett and Lowell Lindsay. While the techniques have changed, there is no question these men and others like them pioneered the craft of dairy cattle fitting and helped make our breed great
However, there probably is no person to whom I can attribute learning more about “the Code” than from the late David Brown. While I have heard many things said about David, there is no one can deny his love of cattle and his insane ability to get a cow ready for the ring. David was some sort of “cow whisperer.” He could just look at a cow and know exactly what it would take to have her looking her best the moment she entered the show ring. I will not say that all those tactics were in line with the written code of ethics.
I can still remember when in 2002, David wanted to bring the great Merkley Starbuck Whitney, the 2 time Grand at the Royal back for one more tour. Having not shown in at least 8+ years and not been in milking form in at least seven, everyone had their doubts. However, David was determined to make it happen. Therefore, at about 2 am on a cold Friday morning, David rolled his string into our local fair, and sure enough, there was Whitney, small head in all. While I will not say that she looked as good as when she won the Royal, she easily looked good enough to win her class and be Grand, not only there but also at the Rockton Championship show. He even had her at the Royal that year. And while she did not relive former glory at the Royal, she certainly held her own against cows half her age. All this because of David’s passion and ability to understand what it takes to get a cow ready for the show ring.
Now I am sure, given past posts on this site, that most of you are expecting me to come down hard on the current group of fitters as there practices are seen as “un-ethical” or down right immoral. However, in reality that is not how I feel. I grew up working with these guys on the show circuit, and still to this day consider many of them to be friends. Now just because they are friends is not why I am taking it easy. It’s because I have huge respect for the life they live and the work they do.
If I was to come out here and start lambasting them I would be doing the exact same thing that hockey enforcers Stu Grimson, Chris Nilan and Jim Thomson did when they spoke out about fighting in hockey years after they retired. And as the great Don Cherry puts it, “they are pukes” and “hypocrites.” However, it’s not just because of that I do not come down as hard. It’s more that I understand “the Code” that they all conduct themselves under. They support their own very strongly and if you ever want to see who the truly great show cattle are just ask one of these fitters, or better yet, watch what cows or cow families they invest in. It’s very telling.
The one challenge I do have when it comes to show ethics is the effects it has on marketing. Many unaware breeders looking to invest their hard-earned money into show cattle do not have the insight that is needed to play in this marketplace. Yes, unknowing breeders do invest in poor choices, not knowing what is going on. While I have heard the term “buyer beware” come up, it still alarms me when this happens. My advice in this regard is, don’t invest in something you know nothing about. I would not invest in the stock market without first learning about the market and then getting the advice of an expert. The same is true when it comes to investing in great show cattle and genomic animals. Barclay Phoenix, Jeff Stephens and Mike Heath, are just three of the many great cattlemen that have the eye for cattle and integrity to help steer you in the correct direction. Remember these men only have their name to trade on, so they know it’s not about the quick buck, but rather providing a great service.
While many outsiders would like to have all fitters barred from the business, it really is different when you look at it from an inside perspective. I have a great deal of respect for those who choose to live that lifestyle. It is not an extremely lucrative life, and it is not easy on personal life. If it had not been for me developing extreme allergy to dust at age 18, I might still be doing it today. While I am no longer involved from the inside, I am still involved with the marketing business. Whether it`s the next Royal or Madison Grand Champion or the world`s next top model, it is important to have the right people behind the scenes with the right preparation and those final finishing touches. I am proud to have had the opportunity to learn “the Code” that all these men (well mostly men), live by and their internal system for ensuring that they put on the best show possible.
For some time now the Council on Dairy Cattle Breeding (CDCB) has been working to establish a “Cooperative Agreement” with the USDA Agricultural Research Service (ARS) pertaining to the transfer of the USDA-‐ARS dairy genetic evaluation service to the CDCB. This has culminated in the recent release of a draft Cooperative Agreement for public comment. The problem is that the draft lacks some of the core values that makes America great, specifically the ability for everyone to operate on a level playing field (access to information) and to be led by brave leadership driving toward a better future.
With these changes come many questions. Some key issues follow.
Reading the agreement may require having a law degree to fully understand it. This may be by intention, but it really doesn’t make for light reading. Some of the language in the proposed agreement is very confusing. It talks about how the CDCB will have ownership and control of the information. One of the reasons that the USA has been able to become the mega world power that it is was because it was founded on the belief that everyone is created equal and has equal opportunity to achieve success. Looking at how the use of genomic information was handled in the past does not bode well for how everyone will get free access to the information. Many smaller organizations are concerned that this will lead to a monopoly for a few A.I. studs.
The proposed wording is in stark contrast to allowing free access to the information for all those involved. This actually causes a double edged sword. On one side, the powers that be are limiting the small guy from competing at the same level. However, there is also the interest about keeping much larger players, such as say Pfizer from entering. In Canada, Pfizer is already offering genomic testing and what’s to stop them from using their many resources to use that information in new ways (read Are You Ready for Genetically Modified Cattle).
Similar to the views expressed by Greg Anderson of Seagull Bay Dairy, many breeders are concerned about the perceived integrity that comes from going away from a government organization (USDA) to a private entity. Vice President of Holstein USA Glen Brown and Director Bill Wright also express these concerns, Both men are also dairy breeders and call for the need to develop strong business plan, in the following video
While I do understand this concern, there are many examples worldwide, such as the Canadian Dairy Network (CDN), which has been able to maintain integrity and do it without the political hurdles that come with government involvement.
One of the lessons learned from the CDN model is that you need equal representation from all parties involved, not just those who put up the most money. CDN is majority funded by Industry and specifically A.I., but its board has equal representation from breed associations, breeders, and industry. This is necessary in order to maintain the integrity of the organization and also to provide effective direction for the future. One thing is for sure, it will take bold leadership through these times. This makes me remember when Murray Hunt (Dad for disclosure sake) backed by the Canadian Genetic Evaluation Board, was facing a similar challenge in Canada. At the time he made some bold moves, hiring of Paola Rossi, and Gerald Jansen, Canadians working in Italy to do Canadian genetic evaluations, long before there was the full business plan, but rather had the agreement in principle. Yes, this was putting the cart before the horse, but it also lead to the formation of the Canadian Dairy Network (CDN).
As Holstein USA Director and dairy breeder Leroy Eggink, points out in the video above, it has been a great scenario for US breeders having taxpayers foot the bill. But, that gravy train is over. In Canada when that ship sailed, it left industry footing the bill. Since A.I. represents the most direct profitable gain from genetic evaluations, that means they are left holding the bag. Ultimately, this cost is passed on to the breeders. And while the response comes that we pay for all the systems that track and record this information, there is still the cost to convert that raw data into actionable information (bull proofs).
The one area the CDCB needs to remember is that all costs should be expensed equally and should not play favorites with the larger A.I. centers, as happened with Genomic information. In an interview with Ron Flatness, Flatness International, he repeatedly expressed the concerns around price for the smaller competitors and protecting against un-needed additional fees. (Following comments are that of the writer and not Ron) Instead of higher membership fees that will limit the involvement of smaller organizations or independent breeders, all costs need to be handled equally. One standard price per sire sampled vs. a much larger membership fees, would be fair to everyone.
Be careful what you ask for. While many breeders want 100% free access to information, it isn’t always a good thing. While there are many questions that still need to be answered, regarding a business plan, ownership of information and how to be as transparent as possible, I ask the question, “Is this a move to keep, not smaller players, but much larger players out of the marketplace?”
Here are some more great resources:
Dairy producers will have 29 days to comment on the Cooperative Agreement (May 7 to June 4).
If you have questions please contact any of the CDCB officers.
Contact information for USDA representatives:
This article marks a great accomplishment for the Bullvine. It is our 81st article in the past 3 months. That is 26 articles a month. That represents more than double the number of quality articles of our nearest competitor and more than quadruples that of most dairy publications (note: these results do not include event or show reporting articles). It has me asking if these results mean t we are working that much harder than our competitors are? or does it mean they are fat and lazy couch potatoes?
When we started the Bullvine, we said that we were not just an event-reporting magazine. We would not be a billboard or promoter of whoever will pay us the most money. We have already shown we are something different, something real. We are providing what’s been missing for real dairy breeders. (for more read Twice the Bull, Half the S**t) Moreover, our more than 3,000 daily visitors and 10,000 subscribers in just 3 months would say that breeders are responding.
Obviously, we are doing something right. So then my question turns to what the others are doing? Much as I anticipated after being part of the dairy industry for the past 30 years, nothing has really changed. Sure, some of them are trying to use social media a little more and others are maybe trying to be a little edgier with their content, but in reality, nothing has really changed. They are just sitting on their butts watching the world go by.
Is this a blatant shot across the bow of our competitors? Yes, but that is because we did not start the Bullvine for fame or fortune. We started the Bullvine to help educate breeders and provide them with un-biased information about the dairy industry. Does that mean we don’t have an opinion? Not even close. We have expressed very strong opinions. Over the past few months, we have stirred up a lot of conversation with such articles as:
What does this mean to you? While we would not expect everyone to agree 100% with what we have said, we are making breeders think. We are making them think about their breeding programs and the industry as a whole.
What I ask now is, “Is it making the other dairy publications think?” The very real possibility, is that they going to continue to just sit on their couch potato butts. Neither you nor I should be responsible for raising couch potatoes – even though it sounds so agricultural. Here at the Bullvine we are raising your expectations, your level of information and your hopes for the future of the dairy industry. Thanks for supporting our opening quarter!
From the “milk wars” in the 1960’s that established Canada’s supply management system to the various rounds of World Trade Organization meetings, Canada’s quota system has always been a contentious subject for many reasons. We decided to look at the issue from an animal breeding perspective. We are not trying to analyze the pros and cons of the quota system, but rather what it means for dairy farmers’ breeding programs.
Various rounds of world trade talks have touched on this issue but, similar to US subsidies, it seems that even though they are counter productive to world trade, no one wants to broach this issue. With that, we found that it has the following three effects on Canadian breeder’s genetics programs:
The quota system has been both a gift and a curse to Canadian dairy farmers. There is no question when you look at the big picture that the quota system has been great for dairy farmers. However, when it comes to their breeding programs, it has had a bias and limiting effect. Granted, it has allowed breeders to focus much more on type and breeding the Canadian kind, but, at the same time, it has also built a false market security and therefore, there has not been as much focus on production and efficiency that other markets have been forced to address. The real advantage comes for many dairy operations when both opportunities are recognized and maximized by the savvy Canadian dairy breeder.
What do you think? Share your comments below.
The recent announcement by Canadian Dairy Network, Holstein Canada, Pfizer Animal Health, The Semex Alliance and its owner partners to support delivery of genetic services to the Canadian dairy industry got me thinking about what the future holds for the dairy breeding industry. This alliance has me drawing parallels to what has occurred in the corn industry and the effects that had on consumers as well as producers.
While the announcement just covers the identification of genetic markers that has already revolutionized the dairy breeding industry, the part that catches my attention is a company the size of Pfizer entering into the marketplace. When Monsanto entered into the corn breeding industry, it not only became a competitor to the other established players but it also used its vast resources to take the process to a completely new level. While Monsanto had been a market leader for many years in the sale of herbicides this research gave them the ability to apply their expertise on the genetic level.
With Pfizer entering the genomics game, does that mean that we will start to see them offer their own genetics available for sale that have been bred or rather modified to be disease resistant or even worse modified to produce more milk, or have better feet and legs. If you thought the manipulation of photos to make cattle look better was an issue (read more here Has Photo Enhancement Gone Too Far), what happens when they can do it on the genomic level? While the practical side of me sees how having cattle that are more disease resistant, that is polled and milk 20,000 kgs, for 10+ lacations would be beneficial, the breeder in me has concerns. Part of what makes animal breeding great is the fact that it’s an art form. What happens when that art form is handed over to science?
One thing that you will know for sure is that the sale of animal genetics will become a commoditized market place dominated by the big players such as Pfizer, Monsanto, and other multinational conglomerates. While there is no question that these conglomerates will dominate over the average breeder, they will also dominate over the current major A.I. companies. It has me asking myself “Is this move by Semex a step in building a partnership because they see the future coming?” If so good on them for at least being proactive and at least trying to sustain their long-term viability.
If it’s more by chance, as I think it is, I think the whole industry needs to look at what the future holds and maybe have a wakeup call to where this is all heading. Animal breeding is becoming big business, as evidenced by companies like Select Sires that have expanded their breeding programs to include owning females (read more about this at Should A.I. Companies Own Females?). As the ability to deliver predictable results at a lower cost of development continues, larger and larger companies will enter the marketplace and begin to dominate the current players.
In the past, dairy cattle breeding has benefited from great moves, such as happened when T.B. Macauley, an insurance executive, started Montvic, when J. Rockafeller Prentice, from oil and banking fame, started A.B.S. and, likewise, when Peter Heffering, using outside industry investors, collected great cows and started Hanover Hill Holsteins.
There is also the consumer side to this equation. We all witnessed consumer reaction to the use of rBST. Over time while there has remained a small portion of the marketplace that actively buys non-rBST milk. However, for the most part the issue has died off. In the same way, the GMO corn issue has died off and much of the general public is not even aware that it exists. Thus, there may be uproar as this “new technology” enters the marketplace, however, in time, the result will be the same for this commoditized product. As long as the cost to consumer is lower, they will buy it.
On the one hand, Thanks to genomics, the future of the animal breeding industry has never look brighter. On the other hand, it also may be facing its greatest risk. Genomics has taken animal breeding from an art form to a science. Furthermore, science will continue to define and refine the process. With companies like Pfizer entering the marketplace this process will be accelerated at a completely new pace. Those players that have the most resources available will also dominate it. This means that the average breeder, as well as the current A.I. companies, need to realistically consider what the future holds as this happens.
So my question to you is, are you ready for GMC (Genetically Modified Cattle)?
In a world that seems to never stop changing, it used to be that the single-family dairy farm offered a bastion of security from the volatility of rest of the world. However, with dairy farms getting larger and breeding programs becoming genetic organizations, it raises the question, is the typical dairy farm dying?”
There once was a time where a 30 cow-milking herd could produce enough milk to cover the bills and run a solid breeding program that would sell high quality young stock to pay for life’s extras. I don’t see that today. However, I do see one or two other significant things that are happening.
New technologies such as IVF and sexed semen and tools such as genomics have created an abundance of top genetics available. This has caused a drastic reduction in the demand for mid-level cattle. Gone are those sales of $20,000 and $30,000 for a nice pedigreed 2 yr. old that might win the state or local show. That used to be the money that, for many breeders, paid for the kids’ education or purchased the new truck.
Today’s genetic marketplace now has a go big or go home mentality. You either have a cow or heifer at the top of the list, or you might as well not bother. While there are some programs that have found their breeding niche, such as polled or Red carriers, for the most part, the strong pedigreed, maybe not top index, cow families are now finding it hard to get the much-needed return on investment that is required to run their breeding programs.
With the increase in the amount of money these top animals are demanding, there has also been an increase in what I like to call “Genetic Companies.” No longer are individual dairy breeders flushing a few cows to increase the genetics of their own herd and then selling some breeding stock to help pay the bills. This end of the business is now handled by conglomerates or even corporations complete with marketing and genetics staff. They are run with total focus on the bottom line and much greater resources than the average breeder can compete with.
But wait! With all this change, money, and growth, where is the dead part of the dairy industry?
Maybe it’s the cost of entry or maybe it’s that the lifestyle does not suit many of today’s youth but more and more it seems like these highly talented young people are heading elsewhere to apply their talents. As the average dairy farm has had to grow in numbers it has also meant that the cost to start or take over such an operation has gotten very costly. What other industry, relies on the next generation for survival? If you can answer this question, you will know what the family farm needs to do to survive too!
The typical new dairy operation is no longer 30-40 head milking herd, but rather your 100+ plus dairy operation, here the name of the game is operating efficiency and profitability. This is a much-needed change. Having said that, it is not so easy for many operations to go from a lifestyle choice to a company. It also has a huge impact on the next generation who are considering entering into dairy farming and taking on the necessary debt.
As the world has gone through a credit crisis, getting financing to start your dairy operation has gotten harder and harder. For many talented and hardworking youth, their paths have been drawn to other industries where they can apply their efforts with more financial reward and less risk.
If you asked if the stereotypical dairy farm is dead? My answer would be a resounding, “Absolutely yes!” As I watch many of the breeders I idolized growing up who focused on breeding generation after generation of foundation cattle now enter their retirement age, and their children are not there to take over the family operation, it makes me wonder where the future is?
The answer I am finding is, dairy farming is now not simply “big business” but, more accurately, “bigger business.” Through technology we are seeing production operations that have grown to sizes I could have never imagined. Add to this, the more recent dramatic changes in genetics programs and dairy-farming 21st century style, looks very different from it did 20 or 30 years ago. Is all this change bad? No, in reality change is good. The key piece is that the dairy farmers of tomorrow must keep the passion for working with and breeding great cattle, and we must find a way to keep the next generation involved. With that one piece from the past, the industry we all know and love has a very bright future. From the science of insemination, to machine and robotic milking to genetic analysis we never dreamed of, the dairy farm is not only surviving but thriving!
In every walk of life, there is a full spectrum of abilities. Every responsible dairy breeder knows that there are some whose farm practices make headlines to the detriment of others. Not every cow achieves what Smurf has. Recent comments in the Ottawa Citizen by a PETA writer about Smurf’s Guinness World Record achievement, just goes to highlight their lack of understanding of the relationship many dairy producers have with their cattle.
Smurf, or fully named Gillette Emperor Smurf EX-91, received international attention earlier this week. It was specifically noted that, “after the 216,891 kg. she has so far produced in her lifetime — enough for an eight-ounce glass for every man, woman and child in Ottawa — (she) earned her recognition by Guinness as the most prolific milk producer in the history of dairy cows.” This well-deserved recognition for exceptional achievement also brought criticism that it was built on greed and exploitation. Ferme Gillette was urged to make the compassionate decision and put Smurf out to pasture.
Compassionate decision making comes easily to Eric Patenaude, as anyone who sits down with this dairy farmer would know. His goal was not the fortune and fame of “getting into the Guinness Book of World Records” or being quoted in “The Ottawa Citizen”.
The solution that was offered to Eric was for him to make sure that SMURF enjoys a “happy retirement with her youngster”. While I do not question the lovely images of the PETA writer, not many of us envision retirement and youngsters side-by-side and I say that while enjoying every one of my eight grandchildren who visit the farm and call it, “Granny Camp”. Likewise, multi-generational living is the cherished “norm” for the large Patenaude family who celebrate both the highs and lows that living and working on a dairy farm entails – and they do it together!!
I’m sure the Patenaude’s from senior Gilles to the youngest toddler happily standing in the barn today is filled with many thoughts about cows and not one of them is based upon “exploitation or profit”. Those words don’t come naturally to the Patenaude’s or to their way of working with the cows they love.
As is often the case with great animal caretakers, Eric cares about people too. His response to the verbal PETA attack was as gracious and caring as you could possibly imagine, “They’re a good organization,” he said. “They do good things for some animals. As far as Smurf is concerned, we’re going to discuss the possibilities.” Togetherness is a wonderful way to work things out, regardless of your human or animal origins.
Of course, it is all too easy when you’re looking to support harsh arguments in any field, that you can seek until you do find a picture, or a person to support the extreme positions. That happens in every family, organization or activist group. If you look only for the negative you will find what you’re looking for.
At Ferme Gillette negativity isn’t the motivating force as Eric explains, “We want what’s best for Smurf,” He adds. “I think she’s reached 16 years because she’s in the right place. We’re the people who know what’s best for Smurf. They want to put her in an animal sanctuary, but I think at this point she is in an animal sanctuary.” Thousands of visitors to this farm would heartily agree. Many see the Patenaude’s as mentors, not only of dairy farming, but of a wonderful way of life.
The PETA writer, whom I have never met and then would never presume to criticize, recognizes part of SMURF’s “luck”, the other part, that is overlooked, is that the majority of Canadian dairy breeders raise their cow families the same way they raise their own families. Families don’t put each other “out to pasture, so to speak”. In families success isn’t built on luck, it’s built on love.
Having grown up working with the Canadian Association of Animal Breeders, to working directly with some of the largest A.I. centers in the world, to running our own genetic programs that had many top LPI cattle, I have had the opportunity to learn the semen sales and marketing world from a variety of perspectives. From this frontline view I have never seen as much change as the A. I. industry is now experiencing with Genomics. With all these changes, the question becomes “What does the future hold for the AI industry?”
It used to be that every artificial insemination center could claim an advantage in a certain product offering. Semex would claim a type advantage that over the years converted to a longevity value, in order to appeal to the much larger commercial market, instead of just elite breeders looking for the next great show cattle. ABS global added product lines and partnerships such as Judges Choice to counter moves such as Semex’s and included strong type offering to their very commercial product line. Every AI center jockeyed back and forth to show how their genetic product offering was different. Even when they overlapped, they would claim greater reliability or stability based on the country or system of origin.
Then along came genomics and wiped all that out.
Today when you look at all the major A.I. centers products, you could take the name and stud code off and you would be hard pressed to notice any difference. They all try to offer a complete product line. Moreover, with the reliability, and ability to take the system or country of origin out of it, they all have pretty reliable product. This almost completely eliminates any genetic advantage that any A.I. center has.
It has been very interesting to watch companies like Select Sires take to owning top bloodlines in a big way (to read more check out Should A.I. Companies Own Females?). This may be the only way that A.I. companies can differentiate their genetic advantage. Buy owning the top females these genetics companies (at this point, they are no longer just an A.I. company), are able to develop distinct bloodlines that none of their competitors can have. This is only going to change more when breeders have full access to genomic information in 2013 and may start to sample and prove their own sires.
Think about it. I remember back when I was working with GenerVations, and Champion hit as #1 in Canada. We marketed the heck out of the fact that he was the best in Canada. We relied on the world’s confidence in the Canadian system to promote that this new, small A.I. center had a reliable product. We blasted that message around the world making sure everyone knew that GenerVations had the #1 in the world. Because we all knew that there was about a 2-3 year window before competitors would have their own Champion sons, or he would no longer be the top bull. Today we are looking at an even smaller window of opportunity. . With new genomics bulls coming out pretty much monthly, things can change in a heartbeat. The Select Sires program at least gives them 8 months advantage on the sires and total control over the dams (since they own them). This gives them the ability to offer their customers a distinct advantage by doing business with them. Some may look at it negatively and yet, from a purely business perspective, it makes total sense. In the end, it will look like a very shrewd investment in a market in which it so is hard to differentiate yourself.
Therefore, when you can no longer differentiate your company on product, it only leaves you two other options, service, and price. You are either going to become the Wal-Mart of the A.I. world or you are going to become Nordstroms’s. Both can exist in the same market place you just have to become extremely great at what makes you different.
If you want to become the Wal-Mart of the A.I. world, you are going to offer the lowest price for a very commercial product. This means you need to have your production facilities running super efficiently and your overhead at a bare minimum. This position plays extremely well to commercial producers who are looking for the lowest costs possible. For years, companies like ABS, Alta Genetics, and Select have battled very aggressively. Since most of these companies more or less were just selling a commodity, there really was not any brand loyalty. Since most large herds did their own insemination work, they eliminated the close link that is developed between producer and the A.I. center through the regular visits by the technicians doing the insemination work. While the major A.I. companies tried to lock in that connection again by offering mating programs and other services, since they all were pretty much the same and, often, not used by producers, they were only able to gain marginal difference. And like the Wal-Mart model, margins are tight and profits are slim.
Therefore, if you cannot compete on product and you cannot compete on price, that only leaves service. With the majority of the marketplace doing their own insemination, A.I. companies have to look outside the scope of traditional marketplace to provide services. While this has been the case for many years in the commercial marketplace, it is also fast becoming the case in the entire marketplace. While you may be able to get a slight premium when you have the #1 bull, otherwise you will live and die by the quality of service you offer your customers. We have already seen this happen. Many A.I. companies have gone to offering many non-genetic products in order to become a complete service organization, rather than just a supplier of genetics.
Also of interest, is how the roles of sales and sire analysts have also changed. While many have called the modern sire analyst a glorified tail hair puller, they are now becoming more of a breeding advisor mixed with a negotiation specialist. This is exactly what they have to do. They can provide insight to breeders about the daughters of the top mating sires and maybe a little insight that his proof will not tell you. Even more so, they are now the chief negotiator for their A.I. center. If I were a GM of an A.I. company, I would invest heavily in negotiation and relationship building training for these individuals. Realistically, unless you run a program like Select Sires, this will be your only way to get the top sires from many breeders.
Like most mature market places, there is little room for grey areas when it comes to the future of the A.I. industry and where the major A.I. companies position themselves. It will take strong action now either to develop very aggressive genetic programs like Select Sires has, or you will need to decide if you are going to be the lowest cost provider or offer the greatest service. And yes, I know there are many small micro A.I. companies that will be able to turn a profit. I get that, they are able to keep their overhead so low that they will be able to offer a niche product to small segments of the market place. However, when it comes to the big players, they need to ask themselves, “Am I going to get aggressive and develop distinct bloodlines?” “Are we going to be the lowest price provider?” Alternatively, “Are we going to become legendary for the quality of our service?” Anything that is a smorgasbord of these will only end in extinction in the end. Don’t think so? Look what happened to your local hardware store, when Home Depot moved in, or the independent grocer, when Wal-Mart put up one of their super centers in the same community. Where do you shop today? Who will be your provider tomorrow?
What do you think? Comment below our join the discussion on our facebook page.
I have a message to those “critics” that feel the need to make comments about me personally and www.thebullvine.com. You think you have the last laugh when you make comments about me to others in the industry. You think that you are going to scare me off or force us to back down. Do you think that you could make a few comments, say a few things and we would go away with our tails between our legs? Well I have a message to you. YOU ARE DEAD WRONG.
You really need to do your homework on me. First, those that know me well enough know that I am not in my brothers pocket. He is a big boy and has done very well at Alta Genetics, but that has no effect on what we do at www.thebullvine.com. If anything the competitiveness between us, just makes me want to kick his a** that much more. Throughout my career no matter what negative has been said or happened to me, I have come back twice as strong. When one door has closed, I have opened up a new one. Trust me those new doors are much bigger. The Inbound Sales Network is one of the fastest growing digital agencies in the world. Do you think that this is an accident? Or, perhaps, just maybe, when it comes to this “internet” thing we know what we are talking about.
You need to understand my motives here. (If not go back and read “TWICE the BULL – HALF the S**T“) We did not start www.thebullvine.com for fame or fortune, we started www.thebullvine.com to give breeders a voice and share information that breeders have been begging for. Happily, the early results have backed this up substantially. We are already in the top 2 or 3 dairy magazine sites for traffic and our reader surveys show that breeders love the new site. We have already had over 200 reader responses with only one giving us anything lower than 7/10 and all saying “Keep up the Great Work.”
So did you think on the personal level that I would not come back swinging? Wrong again. While I will not give you the credit of identifying you specifically, what I will do is continue to publish and educate the breeders as we have so far. So you don’t think Lady GaGa has anything to do with dairy cattle, that our article on photo enhancement revealed too much, or that I should not be commenting on whether AI companies should own cattle. Great! Keep talking, and trust me will we too. We will continue to produce content that breeders want to read. Maybe if you actually read the Lady GaGa piece and realized one of the lessons, “Know your audience,” you would not be chirping so much about what we are doing if you spent more time actually connecting with your marketplace.
In the end what doesn’t kill you only makes you stronger. Criticism, constructive or otherwise, will always make us come back twice as strong, To be the voice of the breeders that others have bullied or have others messages forced their message down their throats. Does this mean I am alone in this fight? Not one bit. I have our amazing team here, and the more than 2,000 readers that come to the site daily to be inspired about how to take their breeding programs to a new level Thank you. Let’s keep growing this wonderful industry that means so much to each of us who can take the lumps and keep on going!
For many years Canada has considered itself to be at the center of the Holstein universe. But a closer look at the top ranking lists reveals that the world is changing. The following are some interesting stats about who is dominating the top lists:
The world has changed. Previously most world markets came to Canada to buy their seed stock. Today the proof is in the pudding. Countries that began by using our genetics are getting results that are as good or better than ours are.
Not only has there been a shift in the top sires from around the world reside, it is interesting to note that the following countries all have sires higher on the MACE LPI list than the top Canadian bred and proven bull
While it’s understandable to see the US dominating this list, it’s also interesting to note the countries like Great Britain, Japan, Denmark, and Holland all have multiple sires that rank higher than Canada on the MACE LPI list.
In 21st Century cattle breeding, genomics is increasing the accuracy of MACE conversions and the global marketplace has the tools to share and compare the results accurately. Canadian breeders can no longer discredit top international sires as not being good enough to use in their breeding programs. Planet’s recent domination of the top LPI cow list and the fact that only five of the top fifty cows are Canadian sired, demonstrates that even Canadians are using international bulls.
So what does this mean? Does it mean that Canadian breeders are not as good as the ones in other countries? I think it’s more evidence that much like other industries the world has become flat. (Don’t tell Christopher Columbus). In the same way that the internet and global sourcing of products have changed other industries, the internet and Genomics have changed the Holstein breeding industry.
It no longer matters weather you are looking at TPI, LPI PLI or net merit you no longer need to look at country of origin but rather a world list. With top genetics coming from many countries, it’s no longer about what countries dominate the list but rather what breeding programs produce the chart toppers. In the same way that companies like Apple, Microsoft and Wal-Mart have expanded, many herds or rather breeding programs will become bigger than their country of origin. They will become global entities. Look at how Semex is no longer just Canadian genetics, or ABS is no longer just US. They are global organizations with global programs.
Finally, , look at the way herds like Morsan, Gillette, and De-Su among others, now have global sales representatives and are multinational breeding organizations. More and more herds are getting dedicated marketing and sales staff whose sole job is the international promotion of their genetics.
The world is changing at a very rapid pace, and if you try to rest on your laurels too long, the world will simply pass you buy. Now is not the time to say, “Hey we are Canada and, therefore, we are amazing!” Instead it’s time to say, “We are Canada and look how we are using our know-how to take breeding to the next level, no matter what the source or country of origin of our Holstein Genetics” Our systems of evaluation are world class. We can trust them to give us the information Canadian breeders need to be leaders of the pack.
Let’s make something very clear from the start. This is not a discussion about the ethics of genetic tools to increase the rate of advancement. If you are not clear about our position on this, read the many articles on the benefits of genomics. This is a discussion of the almost daily decisions breeders have to make, when it comes to the promotion of their herd. They are faced with many tough decisions and often ethics comes into play. Breeders must choose between taking the high road at a perceived financial loss or taking the low road and becoming a perceived “winner.”
There is no question that, when it comes to promoting your genetics, ethics plays a huge role in how you do it. From getting cattle ready for the show ring or the classifier and feeling the pressure to make sure she looks her best, or sometimes even better than her best, to the ethics of photo manipulation. Many of these questions can shake you to your moral core.
For years there has been great debate about what is acceptable and what is not. I can still remember as a young child watching a grown man whom at the time I had admired greatly (will remain nameless) threaten my father with physical harm, because Dad was enforcing the code of ethics at the Royal Winter Fair (part of his job at the time). It actually was a pretty scary moment for me. I was convinced it was going to come to punches. Knowing that this man was much larger than my father and that Dad has a pit-bull mentality, I was convinced it was going to get messy.
Everyone has the wants to win. There is no question about that. However, for some, the desire to win, and the perceived financial gain that comes with it can make them do things that you would never normally consider doing. Having worked on the “show circuit” I have heard the full range of justification for the actions that some (and I do say some as it is by far not all) are willing to take.
Just before ultrasounds were introduced into the Royal, many on the show circuit made comments similar to “They should just throw the rules out the window and let the best man win”. I have never forgotten that comment, or the person who made it. It was person who I have a very close friendship with and a great deal of respect for, but on this issue I could not DISAGREE more. Not for the reasons you may think. I disagree for the effect that it has on our ability to market cattle internationally. If all our cattle are perceived as fake then why would people want to buy progeny out of them? Since the chances of you getting an animal as good as what you’re seeing is, obviously, very unlikely.
This leads into another touchy subject that I set off the other day with our article “Has Photo Enhancement Gone Too Far?” but ties in to the same core issue. If buyers or potential buyers cannot be confident that the animal or genetics they will get is what they see, are you really winning? I am sure in the minds of those who make these changes they think they are doing the correct thing. Are they really? Are you really helping the breeder sell more? Or are you hurting the industry as a whole because you are causing some to distrust the legitimacy of the image? Yesterday at Ontario Spring Discovery, I had a talk with Patty Jones about this issue, a woman whose passion for dairy cattle is second to none. Patty has probably done as much for the marketing and promotion of cattle as anyone in the world. Moreover, (while not quoting Patty directly) there is no question (as there never is when it comes to Patty’s position on anything) that Patty sees the harm that those who have gone over the line are doing to the rest.
Am I saying that it is not possible that on that day they got a great shot? No. I have been there and had it happen. We use to kid that a cow had to look great twice in her life, once on classification day and once on photo day. Photographers like Patty are great at what they do. There is no question that when we call Patty to picture our cattle there is no question she will do her best to get the shot. However, she does so within her moral boundaries. That means yes, she will put shaving cream in the topline or make-up on the udder to make the veins stand out (much like a beautiful woman does before going out). But that is where she draws the line. She never puts veins that were not there, or “extends” their depth of rib or height of rear udder.
Even though we all know the technology is there to do so much more, Patty believes that it’s not worth the cost of her name. While it’s often been said that damn Patty got a great shot of that cow, it has never been at the expense of her ethics. It’s for that reason that people (myself included) have such respect for Patty.
As we pointed out in our article, “Has Genomics Knocked Out the Hot House Herds?” Genomics has greatly changed the ability or a breeder to affect how their cattle rank on the top indexes. Having said that, there are still many ethical debates that a breeder must face. I have seen very strong moral based breeders be pushed to their limits to achieve success. The need to provide for your family or win can be a very challenging choice indeed.
While you know that, they are pushing the limits, the number of excuses for why it is ok start to be many. For me it becomes a more a question of the system than certain players. For the most part these breeders know how the system works and are working within the system. Is the answer to punish these breeders for working the system? Alternatively, is there a need to adjust the system itself? Having grown up in a household where the system was talked about on a daily basis, there is no question that I believe the system can evolve and adjust to account for changes. Much like the NHL had to change, as the players got bigger, stronger, and faster, so does the proof system. Genomics takes a great step forward in this process, but there are also many other changes that can still be made.
When it comes to marketing dairy cattle genetics, breeders face many ethical questions. This is no different from many other industries where the ethical position is changing. In the corporate world, there has been a huge trend to transparency and accountability. I think this is what we are starting to find a call for, when it comes to marketing dairy cattle. There is a huge potential for “new” money to come into the marketplace. Many breeders who were afraid to spend on top cattle because they were afraid to be “scammed” are now starting to look at it again. Genomics has done a great deal restore confidence to the market place. By being transparent and accountable, the potential profits far outweigh current levels. We see the amazing potential for well-informed breeders to breed and market great cattle. That is the reason why we started “The Bullvine”.
To get a copy of the Dairy Marketing Code of Conduct please click here.
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Some people may think I am crazy. Others may think I am arrogant. They could all be right! It doesn`t matter. I am tired of sitting back, depending on gossip and watching as the all the news comes in the same old way.
Maybe it’s from the years of watching risk takers like Albert Cormier, Doug Blair, and Pete Heffering, learning that you have to risk to move ahead of the herd. On the other hand, maybe it’s from working and debating side by side with my father that has developed a passion for great cattle; I can’t sit on the sidelines and not take action. Dairy breeders need a chance to have a voice. They deserve to get more than just a listing of what happened.
That is why I am launching www.thebullvine.com! We want to give progressive dairy breeders a chance to join the 21st century. Every day, we will seek to provide insight and host lively debate about the people, the cattle and the story behind the story that makes us have a passion for this the dairy industry. To prove this, we have already created “The Dairy Breeders No BS Guide to Genomics” and a great tool for when you invest “The Dairy Cattle Return on Investment Calculator.” One is easy to read the other easy to use!
“The Journal” has been an institution since I was born. At our house, it was pored over as soon as it arrived. The problem is the message doesn’t look that different from it did some 33 years ago. Throw in a few more colours, shorter hair and get rid of the bell-bottom whites that Lowell Lindsey used to wear and nothing has changed. But trust me the dairy industry and especially the progressive dairy breeder has. Computers! Blackberrys! Instant messaging! The facts are at our fingertips!
And yes I know there are more magazines out there than just “The Journal”, there is “The World”, And “International”, but one looks more like a billboard for those who will pay them the most money and the other has great insight, but is under lock and key, that makes it hard for most breeders to truly find what they want. A diary is great for looking back. What happens next is where the action is! It’s goes way beyond who you know from the cattle ring and the breeder awards. You’ve got to know what is happening on the leading edge. What makes the difference? Who knows? Who cares?
Over the next few months, we plan to add the following items:
Ultimately, we are going to let the breeders tell us what they want. Through your feedback and our advisor board we are going to seek to give the type of content that breeders want. Not what we think you want. While my odd rant article (such as this one) may be mostly the opinions of the editor, we will strive to bring you fresh perspectives:
In addition, there will be more great insights from such well-known experts as:
In the end, we are going to strive to give you the modern dairy breeder with twice the amount of great content with half the amount of BS. We are looking forward to the challenge.