Archive – Page 10

Best Practices For Memorable Names

In the day to day business of dairy breeding there is one thing breeders use most but often take for granted: the Name.  Every great breeding – bull or heifer – starts and builds from the name. The average Canadian dairy farm has 175 cows and replacements.  This means you could be looking at almost 1000 unique names over a ten year period.  The potential for making a marketing statement every time someone walks through your barn and reads the sign above each individual is not to be overlooked.

In corporate board rooms, much strategy is placed on choosing the name for products.  Success is built upon name recognition and communicating with the customer.  “But this is a dairy farm not a board room!” you say.  Do you have a product? Do you need customers?  Do you want to make a profit? Answering yes to any of these questions means that the right name on the right animal will have an impact.  However, the time to be considering the best name for your new arrival is not at two in the morning when there is a big day of field work, a cattle show or any of the myriad other details that are part of the business of dairy farming. Keep the paperwork flowing!  For some this process is intimidating, or at the very least, irksome.  For others it’s a family undertaking that every generation has an opinion on – sometimes even crossing provincial and country borders to make sure their input is on the record.  Here are a few tips to help you get started.

#1 Make it Memorable

Do pick a name that is memorable – not only for possible customers but for yourself.  We all know how impressive it is when a dairy breeder in the barn, in the field or just in conversation has complete command of animal names.  This means choosing them in a way that works for you. You might base your naming on a distinguishing characteristic (Velvet), outstanding trait (Milky) or something new to your breeding line (Opportunity). When it’s memorable to your customers they will become part of your promotion team. You never want them to struggle to remember “Sornostri”. If it’s difficult to remember, it is counterproductive.

#2 Stand Out

In today`s competitive global marketplace, standing out from the crowd is becoming one of the most important aspects of the dairy breeding business. Make sure that list that is always being tweaked and added to contains those words and terms that people are looking for.  Use a thesaurus, popular advertisements, famous sports terms or even cars to drive your name home with your customers.  Today car companies take a positive word  and add a vowel to it: Astra; Innova; Sumo; Omni.  This works for cattle too! But I would not choose Typo!

#3 Know Your Customer

You can’t expect to sell to everyone, so narrow down your client list and make your names appeal to that group.  Are they looking for type? Longevity? Or simply fame and fortune? There are names that sell the features of each of these market niches.  All it requires is some research, forethought and preparedness and, when that star is born, you’re ready with the perfect name – perhaps borrowed from a real movie star (Gaga) or from heavenly stars (Galaxy). Once you have identified your target market or niche groups, the sky’s the limit.

#4 Focus on Your Strengths

Make sure, if you’re choosing descriptive words for names, that they are ones that describe what you’re selling.  You are not limited and may already have a lineup that includes “Incredible” and “Invincible”.  Everyone in the milk business has bred a “Milky” at some point.  If you are a trend leader, you might want to sign up the “Gene” family who could include “Encore” “Copycat” and “Repeater”.  If fertility is your focus don’t miss “Isis” – the goddess of fertility.  Mythology is a great resource for names.  On the other hand, don’t use misleading terms unless you’re very sure how you’re going to market that all white cow that you have named, “Midnight”!

#5 Make it Marketable

Advertising is easier when the name is visual.  If your farm already has a picturesque name  then you can focus on enhancing that as your brand.  “Spring” “Stream” “Wood” “Hill” or “Mountain” immediately present a picture.  When you’re running to a deadline and a harried editor is pinning you down to your “message”, it will be much easier if you have considered this aspect of the business and already have a plan in place. When that new calf is curled up in the straw, that’s a good time to consider the sales promotion, “Put Magic in YOUR barn!” or use colourful money imagery, “Take Goldie all the way to the Bank!”  Picking the right identifier from the start prevents headaches later.

How Hard Can It Be?

Just like everything else that can have a positive effect on your business, naming can also pose some difficulties.

As the creative juices get flowing, you may recognize that controversy can be promotional. However, DO NOT pick a name that is offensive or promotes illegal activities.  This may work for your favourite rock band but “ROAD KILL” might not be the best association to bring to your herd.

Once you have picked a name, try to keep an open mind. Sometimes you have so much invested in the naming process that it becomes a hurdle in negotiating with an A.I. stud.  You are so sure that the name you have chosen is a winner that any modification seems like an attack on you personally and your breeding.  However, as we are discussing in this whole process of naming, the job isn’t done until the sale is made.  It isn’t a competition between you and the A.I. company but teamwork that is going to get your animal selling in the biggest marketplace possible. Furthermore, they know things like “Nova” means “No Go” in Spanish. I bet GM wish they had considered that!

The Name of the Game

In business branding legend Marty Neumeier says that good names have 7 characteristics. They should be distinctive, short, appropriate, easy to spell, pronounce, likable, extendable, and protectable.  Although we may not get to the stage where we can license the names we choose, we can use words, language and the proper name to enhance our success.

The Bullvine Bottom Line

The next time, someone asks you, “What’s in a name?”  be sure to answer  “Everything!”

 

Want to take your marketing to the next level, download our free guide “The Dairy Breeders Guide to Facebook“.

What PETA Does NOT KNOW about Raising Dairy Cattle!

In every walk of life, there is a full spectrum of abilities. Every responsible dairy breeder knows that there are some whose farm practices make headlines to the detriment of others.  Not every cow achieves what Smurf has.  Recent comments in the Ottawa Citizen by a PETA writer about Smurf’s Guinness World Record achievement, just goes to highlight their lack of understanding of the relationship many dairy producers have with their cattle.

Smurf, or fully named Gillette Emperor Smurf EX-91, received international attention earlier this week. It was specifically noted that, “after the 216,891 kg. she has so far produced in her lifetime — enough for an eight-ounce glass for every man, woman and child in Ottawa — (she) earned her recognition by Guinness as the most prolific milk producer in the history of dairy cows.”  This well-deserved recognition for exceptional achievement also brought criticism that it was built on greed and exploitation. Ferme Gillette was urged to make the compassionate decision and put Smurf out to pasture.

Compassionate decision making comes easily to Eric Patenaude, as anyone who sits down with this dairy farmer would know.  His goal was not the fortune and fame of “getting into the Guinness Book of World Records” or being quoted in “The Ottawa Citizen”.

The solution that was offered to Eric was for him to make sure that SMURF enjoys a “happy retirement with her youngster”. While I do not question the lovely images of the PETA writer, not many of us envision retirement and youngsters side-by-side and I say that while enjoying every one of my eight grandchildren who visit the farm and call it, “Granny Camp”.  Likewise, multi-generational living is the cherished “norm” for the large Patenaude family who celebrate both the highs and lows that living and working on a dairy farm entails – and they do it together!!

I’m sure the Patenaude’s from senior Gilles to the youngest toddler happily standing in the barn today is filled with many thoughts about cows and not one of them is based upon “exploitation or profit”.  Those words don’t come naturally to the Patenaude’s or to their way of working with the cows they love.

As is often the case with great animal caretakers, Eric cares about people too.  His response to the verbal PETA attack was as gracious and caring as you could possibly imagine, “They’re a good organization,” he said. “They do good things for some animals. As far as Smurf is concerned, we’re going to discuss the possibilities.” Togetherness is a wonderful way to work things out, regardless of your human or animal origins.

Of course, it is all too easy when you’re looking to support harsh arguments in any field, that you can seek until you do find a picture, or a person to support the extreme positions. That happens in every family, organization or activist group.  If you look only for the negative you will find what you’re looking for.

At Ferme Gillette negativity isn’t the motivating force as Eric explains, “We want what’s best for Smurf,” He adds. “I think she’s reached 16 years because she’s in the right place. We’re the people who know what’s best for Smurf. They want to put her in an animal sanctuary, but I think at this point she is in an animal sanctuary.” Thousands of visitors to this farm would heartily agree.  Many see the Patenaude’s as mentors, not only of dairy farming, but of a wonderful way of life.

The PETA writer, whom I have never met and then would never presume to criticize, recognizes part of SMURF’s “luck”, the other part, that is overlooked, is that the majority of Canadian dairy breeders raise their cow families the same way they raise their own families.  Families don’t put each other “out to pasture, so to speak”. In families success isn’t built on luck, it’s built on love.

Top 10 Questions to Ask Before You Sign That A.I. Contract

Getting a contract to supply a top young sire is a rite of passage on the journey to becoming an elite dairy breeder. You`re about to sign on the dotted line with an A.I. company. Do you know exactly what you`re getting into? Before you give a quick answer that might cost you money, take a look at these 10 areas that smart breeders get all the answers to:

  1. What kind of contract am I looking for?
    a- Is the contract for the mutual benefit of you the “breeder” and the A.I Company or is it one sided in nature?
  2. Where do Genomics fit in?
    a- Do you get to see his genomics first before you are asked to sign the contract? If not what is the reason?
    b- If you can test your own bull in 2013 what advantages are they offering you to sign now before genomics are known?
    c- If your bull has a higher PA than his genomics, will they take him?
  3. Ask yourself, “Should I take this risk?”
    a- Does the contract come with any guarantee, or are you taking all the risk to hopefully get your ROI from the female side, if things don`t work out?
  4. Where’s the Money?
    a-Is the contract for cash, or is it a per dose, or “NET” royalty option or any combination of these?
    b- Does any amount of semen given away at the start count in regards to the total amount that needs to be made before your per dose royalty kicks in?
    c- If semen sells for $10 or $20 and your royalty is 10% of the “NET” what are you likely to receive?
    d- What if your bull’s semen is exported for $2 or $4 what will your “NET” be then?
    e- Will each sale be made transparent? Number of doses sold, and value per dose?
  5. What about royalty agreements? When to say, “No!”
    a- Is your royalty capped, and if it is what is the reason?
    b- If they are offering a “NET” royalty have they fully explained what a “NET” royalty is? (A very, very important question to ask)
    c- If they give you a down payment say $10,000 does the per dose royalty kick in after 10,000 doses are made or does it start immediately?
    d- **Does it say anywhere in your contract that your royalty only kicks in after your bull makes the “Proven line up” or the “Active line up” If it does do not sign it until it is removed.
    e- Do you receive any sort of bonus or royalty on the “early release” and most valuable semen used to fill other contracts? If not, do you know how many of these early doses are not included in your contract?
  6. Advertising pays. Who does it?
    a- Will they promote and advertise your young bull to help him reach his bonus?
    b- If they do, where will they advertise him? Does that come with a guarantee?
    c- What is their typical advertising budget in for a young genomic bull or any bull under 30 months, and do they typically advertise only their best young genomics bulls?
    d- If they don`t typically advertise, or market their young genomic or unique bulls, what is the reason?
  7. It’s all about semen sales. What are the details?
    a- If his first and most valuable semen is given away for free for future contract considerations how does this benefit you?
    b- As the “breeder” do you receive your bull’s very first semen, and are you free to use it how you wish without conditions? If not, why not?
    c- Is there a bonus in your contract for the number of doses produced? Does it start at 20,000 doses or 50,000 doses or more?
    d- How much semen does an average young bull produce in his first 30 months of collection?
    e- What is the percentage of young genomic bulls that produce (and sell) 50,000 doses of semen before they are 30 months old?
  8. What happens if you have a bonus bull?
    a- If your bull calf has higher genomics then his PA, or is better than his sire and he is also Red, *RC, outcross, polled or any combination of these to make him truly unique is there any extra compensation or bonus offered?
    b- Does your contract have a bonus if he is the #1 Red, *RC, outcross, polled or #1 for type? How much extra? You should think about what a #1 female equivalent would be worth.
    c- Is there a bonus if your bull is in the top 10 for Red, *RC, outcross, polled or type?
    d- Is this bonus paid for your bull if he reaches the top 10 at any time, or does this only count if he is still in the top 10 at the time of his first collection, or even later at the time of his first release? (very important to know when your bonus actually counts, could be in top 10 today but unlikely to be top 10 at time of first collection with 1,000s of bulls being tested every month)
    e- Does this bonus only count for the top 10 of the stud you’re working with, or is it for the top 10 of the entire population?
    f- Is there a different bonus if he reaches the top 10 of the entire population? Again – think about what an equivalent top 10 female would be worth.
  9. Are there other benefits that should be considered?
    a- If your bull is good enough they are requesting contracts on his early semen there is a good chance your young bull will have his own son producing semen before he is 30 months old. Once he has to compete with his own sons how will this affect his semen value at that time?
    b- If you sign a bull contract before your bull is born what if any benefit does it provide you?
    ***and here is the single most important question that you MUST be able to answer:
  10. DO YOU UNDERSTAND EVERYTHING IN THE CONTRACT?
    If your sire analyst does not know the answers to these questions, or is unable or unwilling to answer them, you need to speak to the person in charge who does. Do not sign or agree to any contract you do not feel comfortable with or that you do not fully understand.

As 2013 is approaching very quickly it is possible many other options will become available. There could be differences depending on whether you are negotiating in Canada or the U.S. Who knows, it may be possible to test your bull and then sell him at auction to the highest bidder.

It is important to weigh every option, but if you are uncomfortable with the way a contract is presented, or if you do not understand something it is in your best interest to ask questions. There are many unknowns going forward, but hopefully this helps to answer some of those unknowns for you, and you can print this off and have it handy when they call to contract your best animal.

THE BULLVINE BOTTOM LINE

It takes more than great genetics to make great A.I. Contracts.

SEXED SEMEN – At Your Service!

There are advantages and disadvantages to every breeding tool and each has a dollar impact.  When it comes to sexed semen you have to know what the benefits will be to your particular breeding and management programs.  Currently, sexed semen is seeing a resurgence of use six years after its inception in 2006.  Several factors are contributing to these rising numbers, not the least of which is the fact that there is a growing body of information and data on how to use it and the results that can be achieved.

WHAT`S IN IT FOR YOU?

First, let`s take a look at the advantages. At the end of the day, the tools you use must help you to reach your personal goals.  If growing the size and quality of your dairy herd is a definite priority then using sexed semen allows you to raise more quality heifers which is a definitely a primary key to the success of your enterprise. There are four ways that sexed semen directly impacts this area of your program:

  • More heifer calves
  • Easier calvings more often
  • First calf heifers that get off to a good start after easy calving.
  • First calf heifers that calve at an earlier age and begin producing and making money sooner.

These positive outcomes alone make sexed semen a viable choice.  Of course, everything runs on the financial impact.  With sexed semen there is less dependence on outside sources for replacement heifers, thus saving that expense. Because you are not bringing in animals from other herds, the health and disease risks and resulting expenses that could be incurred are reduced.

THE CHOICE IS YOURS!

There are specific advantages to choosing sexed female semen or sexed male semen.

SEXED FEMALE SEMEN

On the female side five positives quickly add up:

  • More heifer calves per calving
  • Easier calvings
  • Gives a better start for the heifer as milking cow
  •  First lactation cows that have heifer calves breed back quicker and come into milk more rapidly because these heifers are calving in with a smaller calf.
  • Less stress equals more productivity
  • Extended longevity

Each one of these factors could play a significant role in expanding your herd, increasing your milk production and last, but not least, achieving your financial goals.

SEXED MALE SEMEN

Choosing to use sexed male semen can achieve specific goals that you are targeting as well. If you have heifers that you don’t want to have heifers from, you can use male semen from beef bulls.  The higher price you can get for the bull calves pays the higher price of the sexed semen. If you’re running an elite breeding program you may be interested in getting bulls from a specific cow family for sale to A.I. This is not done often, because flushing with unsexed semen gives more viable embryos.

Don`t Choose SEXED SEMEN if You`re Not Going to USE IT RIGHT!  

Too often the informed decision to use sexed semen is counterproductive because of less than careful herd management and inseminating protocols.

Anything less than quality herd management dramatically reduces your reproductive performance and profitability.  It almost goes without saying that you must choose healthy, normally cycling, well-grown, stress free virgin heifers for breeding with sexed semen. The “almost” is used because this step has been overlooked to the detriment of a quality outcome. Once the recipient is identified, you must establish the best possible nutritional program supported by clean housing and stringent health protocols. With these in place, you are ready to use the sexed semen.  This too must be done properly to prevent lowering the conception rates below those achieved with conventional semen.  The following four steps must be completed with scrupulous attention to detail:

  1. Semen storage
  2. Semen handling
  3. Semen thawing
  4. Insemination protocols

Taking shortcuts in any of these areas is equivalent to throwing money down the drain.  After all, sexed semen already averages 20% lower conception rate compared to conventional semen.  To add extra rearing costs or expenses incurred because of poor health and animal management is simply bad business.

Looking Ahead: Availability of Elite Sexed Semen

Currently, producing sexed semen incurs significant time and expense.  When this is added to the reduced efficiency in terms of doses per collection, compared to conventional semen, it is understandable that most elite proven sires are not widely available via sexed semen.  Having said that, there is a growing trend toward sexed semen being provided for elite genomically tested young sires.

Looking Ahead:  Genetic Gains

The use of sexed semen is estimated to increase the herd’s rate of genetic progress by 4.4% per year, compared to no use of sexed semen, which could gradually increase to 7% per year if sexed semen progressively becomes available for all elite A.I. sires, both young and progeny proven.

Looking Ahead: Economic Benefits

We all want to make money.  Using sexed semen to breed some or all of the virgin heifers in a herd, regardless of herd size, yields financial advantages once market prices for week-old heifers exceed the price for bull calves by at least $150. The economic benefits increase proportionally as this price difference expands, due to higher heifer value prices.

Looking Ahead: Global Uptake

In the first years since sexed semen was introduced, several factors have come into play which have affected its use.  In the beginning in North America there was heavy use.  After two or three years it dropped off due to the drop in U.S. milk prices. Recently higher milk prices are causing a resurgence of use. Likewise in Europe, European Union dairy farmers will be seeking more heifers to milk in the quota free market in 2015.

THE BULLVINE BOTTOM LINE:

Use of sexed semen should be considered by owners of herds with quality heifer rearing, nutritional and general herd management systems. Using sexed semen will allow these breeders to capitalize on the potential genetic and economic gains available from this new technology, which is in the early stages of broad adoption across the industry.

RAISING YOUR GAME: How to Raise Bulls for A.I.

Genomics affects all areas of cattle breeding. Genomic testing of young bulls is the new bandwagon. While some cautious folks who seek higher reliability percentages are waiting another three to five years to use them, their early adopter neighbours will be milking daughters of those bulls. And so it is, that those breeders who are planning to raise bulls for A.I. should know what they’re doing and do it right!

A Bull Breeder’s Dozen: 12 ways to Hit the Bull’s Eye

Everyone agrees that the cattle breeding game is changing but good business sense, cow sense and common sense will keep your herd on the growing edge.  It is obvious that everything you would do to raise your investment heifers should apply to bull rearing.  But there are a few details that could make the difference to whether your young bull makes it to the proven list or becomes one of the Generation Exit bulls.

  1. Get A Contract
    When it comes to getting bulls into A.I., don’t rely on wishful thinking.  Before you take the first step, make contact with A.I. studs and discuss what bulls they are interested in.  No one produces a product without knowing the end market and A.I. organization have the data, information and market to guide you in this part of the decision making process. It is in their interest and yours to make sure that neither time nor money is wasted on producing a bull that will not be used. This is the time to confirm all the details relating to health requirements and timelines and negotiate financial particulars as well.  When the bull is on the ground, it’s too late to realize that there were health protocols that were not taken care of or that you were not clear on payout terms.
  2. We’re Talking Bull
    High on the decision making list is how you will get the bull you and the A.I. company are targeting.  Embryo transplant? Sexed semen?   The more risk of failure you remove from this process, the higher your input costs will be. Variables like conception rates, fertility and recipient costs all add up.  Having said that, nine months down the road you want a healthy bull to work with
  3. Without Health There’s No Wealth
    Whatever female carries your bull, it is imperative that she be free of diseases. Failure to pass even one required health test brings your bull breeding dreams to a full stop. The dairy breeding market is unforgiving.  Be diligent in this area.  It’s costly if it is overlooked.
  4. Well Begun is Half Done
    Every dairy operation has routine procedures for calving.  If yours are working for you just keep on.  If you have regular problems in this area, take care of them before you lose a potential money maker.  Leave nothing to chance.  Be present for the calving. Make sure the new bull gets off to the best possible start.  There are many choices to make in how you will raise your bull.  Every one of them can affect your bank balance.
  5. It’s a Test.  Will you pass?
    If you’re focused on producing an A.I. bull, you’ve got to keep the paperwork going.  Inform the A.I. company you’re contracted with that the bull calf has arrived.  Register with the breed association.  Get the genomic testing done. Genomics is the modern day “no-darn-good” identifier. If you have done your homework this won’t be a problem for you. There is no reason to wait to send in the sample. When these steps are taken care of, you are ready to move on.  You might as well find out any problems that could arise here.  It’s costly to raise an animal that already has been eliminated for some unexpected reason
  6. COLOSTRUM Makes the DIFFERENCE
    It’s impossible to focus on the health of the bull calf without careful consideration of colostrums.  Many breeders, veterinarians and consultants will advise making sure that the mother is free of disease and thus use her colostrum. There are costs associated with this.  Experience says that dried artificial colostrums is worth the price in this situation.  The goal is to make sure the bull is free of all diseases.  Take the steps to see that this job gets done!
  7. Leave That Bull Alone
    With all the talk of the need for a disease-free, healthy bull, the most important step you can take is to keep him isolated as much as you can.  Every farm is host to certain resident diseases and the more contact the bull has the more opportunity there is for him to pick up something that will nullify your contract.  It is never too early to move this young investment to a scrupulously clean hutch.  Any modification that keeps him in a closed space with other animals is a decision that reduces your financial success.  Making space in the barn means making an opportunity for the bull calf to be infected with vaccines used on females.
  8. Absolutely no Vaccinations
    This is another “must not” that should be clearly covered in your A.I. contract.  Don’t leave anything to chance.  Make sure that you are prepared to prevent contamination through rigorous housing and animal handling protocols.
  9. Don’t Follow the Herd on Weaning
    Bulls that stand out from the crowd most likely were raised away from the crowd too.  After weaning, the young bull should be isolated from other dairy animals, until they are ready to leave for A.I.
  10. Looking for Mr. Good-Body
    Just as raising heifers is a big investment, so is raising a bull.  The area of body condition is one that is slightly different for bulls.  The young male needs to be strong and mature quickly.  A body condition score around 3 or 4 is the goal.  The correct nutrition will ensure better development of testicles and then production of semen at an earlier age and in larger quantities.  The impact of doing this right is crucial.
  11. Now for the Inspection
    The A.I. company you are contracted with will come to the farm to inspect the young bull. They will have benchmarks they are looking for relating to growth and development and, of course, health tests will be key to the contract being fulfilled.
  12. The Best Bulls Start Early
    When you have done everything you can and all systems are “Go!” you will want to see your bull in use as a sire of sons as soon as possible.  In the bull breeding business the one who is first with the most is the one that wins!

THE BULLVINE BOTTOM LINE
There are many important steps to take to make sure that the bulls you raise are attractive to cattle breeders and A.I. studs.  Do it right and it’s money in your pocket. That’s No Bull! That’s Your Bull!

Misty Springs Clearly On Course!

Whether the topic is stocks, real estate or cattle breeding, it is important to do your homework and capitalize on the information available to you. That is what Dominique and Kathy Merminod owner operators of Misty Springs Holsteins did with their best investment decision to date. “Investing in Willsona Freelance Sizzle at the Gen-I-Beq sale has certainly been the most profitable.”

MISTY SPRINGS SHOTTLE SILK EX-90-4YR-USA, NOM. ALL-AMERICAN SR.2-YR 2008, FORMER #1 LPI COW

MISTY SPRINGS SHOTTLE SILK EX-90-4YR-USA, NOM. ALL-AMERICAN SR.2-YR 2008, FORMER #1 LPI COW

Look at Pedigrees from Both Sides of the Family

Profits are the obvious measure of success for any area of investing but the Merminods of Little Britain Ontario add. “The investment into the Aldonhill Brilliance Red family has been the most consistently rewarding investment. This would be both on the male and female side of the equation.”  This double payback is a recurring theme when the couple report on the successes they have achieved.  “Consistent breeding patterns within the family both on the maternal and paternal side of the pedigree are important to us. From the animal themselves we look for a good balance of dairy strength and open rib.”

MISTY SPRINGS MB BRIGHTER RED VG-87-3YR-CAN

MISTY SPRINGS MB BRIGHTER RED VG-87-3YR-CAN, #3 LPI RW COW IN CANADA

 

Learn from the Past … avoid the “If Only” regrets   

The learning curve in cattle investing is steep. Occasionally you assess where you stand and perhaps think of modifications you might wish you’d made. The Merminods look at their investments analytically. “There aren’t really any of them that we wish we could have back. Every one of them has taught us something along the way and has had an impact on the decisions that we make today. We were runner up bidder on embryos from an Online embryo sale from Diamond Genetics. If we had only bid higher, we could have had animals from Snowman’s family very early.”  Experience builds the confidence to take those risks.

 

The Right Partners …. A Marriage Made in Heaven

Some cattle investors mitigate the risk involved by working with partners. “We do so cautiously” is how Kathy and Dominique assess their philosophy in this area. “If we are working with partners, we look for someone who is like-minded and shares the same breeding goals that we have.” This husband and wife team sums it up in their own terms. “The problem with partners is that it is very much like a marriage without the benefits that keep it exciting!”

 

The View From the Far Side of Genomics

Genomics has had a tremendous impact on the industry.  The Merminods explain their approach. “We use Genomics as we would any other tool. We still look for consistency within the family and a balance of type and production. Genomics gives us an opportunity to increase the tools that we have at our disposal to make the selections for heifers and in selecting bulls to use. We don’t rely strictly on the numbers or select for only a few select traits. For us, balance and consistency are still of paramount importance.  The industry is still in the early stages of learning how to use genomic information and there are many mistakes to make along the way. It will be interesting to see what the next few years bring. We feel that using strictly young sires to stack numbers is not the way to go and could end up costing the industry as a whole and set the industry back in its breeding advances. We feel that there will be a shift of emphasis from health traits back to conformation because it seems that with the emphasis the way it currently is, and the numbers coming in the way we see them coming, we are going to lose in the area of conformation.”

 

Insider Tips

The potential for investing in dairy cattle is growing every day.  The Merminods have advice for new breeders who are starting to invest. “Look for an animal whose family transmits both on the female and male side of the pedigree. Chose an animal that you can breed from. Don’t be afraid to purchase the sister with the second highest genomics, she may the one who transmits. Make sure that the investment isn’t more then you can afford to lose.”

 

THE BULLVINE BOTTOM LINE

“There has been a shift in focus to health traits and genomic information. The average cow today is the equivalent of what would have been considered to be the highest level in past years. Make sure you do your homework and really examine all aspects of the pedigree.”  Dominique and Kathy Merminod, Misty Springs Holsteins

 

 

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Charting the Right Course at Seagull Bay Dairy

The Andersen Family of American Falls, Idaho knows what it means to focus on family generations. Thirty-five family members strong. Including twenty-five grandchildren, they have the perfect resources to build a dairy team. Currently that effort is headed by Dad Alan, who is the CEO and Mom Norma, the CFO. Son Greg manages Seagull Bay Dairy which is a 600 cow freestall operation with about 80 registered Holsteins while son Ben manages a 1500 cow commercial operation, Andersen Dairy, Inc. which supplies 1800 replacement heifers for both dairy operations.

 

GENERATING BUSINESS: Built on Generous Goals

With thirty years experience, Alan knows exactly what their success has been built on, “Our goal is to breed elite sires and females that will benefit other breeders and commercial dairymen as well as ourselves.” This strong focus on the people side of the business complements the cattle knowledge that is the foundation of Seagull Bay Dairy. “We like cows that excel in production of milk components (pounds of protein and fat), have quality mammary systems, and are low maintenance.” By each of these measures, the family business is topping the charts but, in the end, it always comes back to people, “We like to sell animals that can make a nice profit for their new owners and generate repeat business that will last for generations.”

 

Seagull Bay Dairy has had outstanding success.  Let’s look at Shauna, Daphne and Minnow who are three outstanding examples:

SOARING WITH SHAUNA

AMMON-PEACHEY SHAUNA VG-87-2YR-USA

AMMON-PEACHEY SHAUNA VG-87-2YR-USA

Alan starts the role-call of the generations with Ammon-Peachey Shauna who is a VG-87 Planet X VG-86 Shottle X VG-86 Oman X EX-92 Rudy Missy. Shauna is probably the top genomic bull mother in the breed right now with her top 6 sons averaging over 2450 gtpi and 3500 GLPI. Of five sons now released, she has two top 5 GTPI (Seagull-Bay Supersire & Seagull-Bay Headliner) and two top 5 GLPI (Seagull-Bay Sargent & Seagull-Bay Shaw). Her two snowman sons (Seagull-Bay Platinum & Seagull-Bay Diamond) 2512 GTPI & 3728 GLPI will be a year old this summer. Shauna has a total of 13 sons already accepted into AI with eight of them coming available later this year. Of course, this generates a ripple effect for Andersen’s dairy business, “Shauna and her daughters are undoubtedly our most sought-after females at this time. We have requests for embryos or sale consignments weekly.” Keeping up with demand is a great problem to have. “Shauna’s only Windbrook daughter (Seagull-Bay WNBRK Sunday) sells as Lot #1 in the Canadian National Convention Sale April 19th.” Looking ahead he reports, “Shauna’s oldest daughters will begin flushing in the next couple of months. We have daughters here from Shauna by Snowman, Robust, Plato and Gerard.”

 

DAPHNE IS A DAIRYMAN’S DELIGHT

PINE-TREE SHARLA DAPHNE VG-87-2YR-USA

PINE-TREE SHARLA DAPHNE VG-87-2YR-USA

 

Alan then moves on to another performer, Pine-Tree Sharla Daphne (VG-87 2yr). Daphne is also from the Rudy Missy’s and is the #1 GTPI Die-Hard of the breed. She boasts a sire stack of Die-Hard X DOM Shottle X VG-87 Outside X EX-92 Rudy Missy. For Alan her popularity is based on three things, “She offers a unique pedigree with nearly 3 PTAT points and is milking very well.”

 

THE MINNOW FAMILY: Big Momentum with Minnow

You might think these first two cows could justifiably explain why Seagull Bay is showing up more and more frequently on top dairy breeders’ radar. However, the growing generations of great cattle don’t stop there and Alan shares another notable success story. “We are proud to have developed the Minnow cow family here at Seagull Bay. Lynmead Celsius Minnow (EX 91) had a lifetime total of 255,000 lbs and produced 49,500 lbs as a 4 year old.” He goes on to explain the developing generations which is the Andersen family breeding goal. “Minnow has transmitted outstanding production and type through several generations of her offspring. We now have nine and ten generation VG & EX lines in the Minnow family. Since purchasing Minnow as a milking two year old in 1994 her offspring have consistently risen to the top at Seagull Bay and in several other herds through the years. Just a few highlights include her granddaughter Seagull-Bay Oman May EX-92 as one of Oman’s highest scoring daughters. Oman May is the dam of Seagull-Bay May Pauline, the (VG-86 EX MS) Planet that is the #11 NM cow of the breed.” These are excellent stats in everyone’s measure, but there are more to come. “Minnow’s daughter Seagull-Bay Manat Mirage is the dam of 1 EX and 19 VG daughters so far at Roorda Dairy in Iowa. From the December GTPI lists you could find Mirage and Minnow in 10 of the top 25 GTPI females of the breed. Six females were sired by Mirages grandson Robust while 4 heifers were from the #1 GTPI cow in December Roylane Shot Mindy (VG 85 Shottle X VG-86 Oman X EX Mirage X EX 91Minnow).” Great stats but, lest you think Minnow family members are only on the genomic charts, Alan adds these great numbers, “Mirage’s Oman son Seagull Bay Mano is the current #17 proven sire andMirage is the grand dam of Major (7HO9471) who is the #8 UDC bull of the breed. The currentU.S. cow lists show 3 Minnow family members in the top 50: Roylane Shot MIndy #3, Seagull-Bay Oman Mirror #11 (@ 7 years old), and Seagull-Bay May Pauline #43.” This family has got what it takes and buyers are happily demanding to be part of the success which Seagull Bay strives to meet. “From the Minnow family we have Roorda Observer Majic15272 (GTPI 2422) who is now being flushed. Also flushing are 2 daughters of T-C-G Shottle Minnow (VG-89 1st lactation and All-Idaho Sr. 2) Shottle X VG-87 Toystory X VG-87 Oman X EX Mirage X EX-91 Minnow) by Super (GTPI 2257) and Observer (GTPI 2203).”

Seagull-Bay Oman May EX-92

Seagull-Bay Oman May EX-92

 

YOUNG SIRE or PROVEN BULL? Know When the Time is Right Says Andersen

A recurring question among dairy breeders is whether to use young sires or proven bulls. “We use both young sires and proven bulls on our top cow families.” Says Alan Andersen. “If you look closely at Shauna’s offspring most all of them are sired by daughter proven bulls. Now that Shauna has increased in reliability with a great score and production record, we are more comfortable mating her with young sires. We use the young sires to accelerate the genetic progress while realizing there is risk as well as reward.” Timely decision making is working for Seagull Bay.

Proven Sires currently used at Seagull Bay Dairy: Planet, Man-O-Man

Young sires currently used at Seagull Bay Dairy: Supersire, Headliner, Sargeant, Shaw, Numero Uno, Mogul, Lithium, Mayfield, McKutcheon, Lexor, Punch

 

ANALYZING GENOMIC RISKS: Potential Genetic Progress vs. Potential Genetic Regret

In the same way that all breeding tools are scrutinized by the Seagull Bay team, genomics is carefully considered, “While we believe that the top group of genomic sires will be better than the current top group of proven sires, the obvious risk is that a chosen mating sire for our top females will turn out to be a disappointment. If a hot genomic bull falls out of favor when milking daughters enter his proof, then you have a hole in a previously solid pedigree.” The Andersen’s identify the possible impact of this risk but go on to say,” We continue to use genomic young sires as mating sires because we believe the potential genetic progress outweighs the potential failures. On a cow like Shauna, through IVF we are able to use several different young sires in order to lessen the risk involved if we were only using 2 or 3 different sires to breed the next generation of Shaunas.” Careful planning.

 

SIRE SELECTION: Pedigrees and Predicted Linears

The same care is taking in choosing sires. “Simply speaking, we use the highest bulls available that have pedigrees and predicted linears that match well with our donors. We also use bulls that have pedigrees that we are excited about. For example, we never used the Facebook bull because his dam is sired by Airraid. While Airraid sires great udders and great components, his stillbirth percent is so high that

we wouldn’t use him even though his TPI is extreme. We will also use the predicted linear of a young bull to protect a cow in an area that needs attention. Young bulls with strong maternal lines will also receive an advantage over bulls with similar indexes but less proven cow families. We used Robust on Shauna because we knew the cows behind him so well that it gave us confidence in him. So far it looks like a great decision and we are pleased to have two breed leading bulls (Supersire & Headliner) and two outstanding heifers (Miss America & Miss Universe) with Seagull Bay on both sides of the pedigree.”

 

GENOMIC PROGRESS: Seagull Bay Dairy is Flying Toward the Future

This family team is generous in sharing their experience with cattle breeders. Alan warns against following trends. “I wouldn’t advise breeders to change their breeding philosophy too much if what they are doing now is working and bringing them satisfaction. I foresee the genomic predictions continuing to improve. While I think the breed is benefiting from an increased rate of genetic progress with genomic predictions, I also appreciate breeding from strong maternal cow families with several generations of high producing VG & EX cows. The top young sires could have hundreds of daughters in their first crop proof so the production and type data from these daughters will help in the genomic predictions of all bulls. Top sires with outcross pedigrees will continue to be very important as well. As genetic progress accelerates with genomics so will the increase in the breed’s inbreeding percentages. If someone would like to try using genomic young sires then I would advise them to use several sires and try to match complementary pedigrees and linears. Remember that the reliabilities of genomic sires are better than just a parent average but are still well below daughter proven bulls with over 100 daughters. Certainly their proofs will change over time. We just don’t know how great of a change will occur.”

 

THE BULLVINE BOTTOM LINE

Mating the best available sires to the best available females will on average produce the elite of the next generation. We enjoy working with good cows and always strive to make the next generation better not only for ourselves but for the breeders we do business withAlan Andersen, Seagull Bay Dairy, Idaho.

 

To learn more about some of Seagull Bay’s top sires check out our analysis of the Top Genomic TPI sires, and the Top Genomic LPI sires.

Are Your Heifers Fit To Sell?

The best time to think about how you will sell heifers is long before the actual sale date. Unless you are planning not to have sales, it pays to focus on who will be most interested in your heifer and where you will find these people in order to sell to them. Selected auction barns? Classified ads? Have a brainstorming session and see how many places you can come up with that would be possible venues for your animals, including your own barn.  Then make sure you know what you have that will sell. “Don Johnston of Cherry Crest Holsteins recently told a Genetics Workshop, “Select what you would like to buy yourself.” If you are planning to focus on heifer sales, he has another hint, “Watch what the major players buy.” And finally, he urges breeders to remember, “This is a belly to belly business.  Don’t overlook markets close to home.”

TIME WELL SPENT

At one time or another, every dairy cattle breeder has sold animals.  What sets you and your financial success apart, is the time you take to get the best price for your heifer.  Good preparation doesn’t happen in a couple of days or even a couple of weeks.  A couple of months ahead is a good lead up time for the best presentation of your animal.  Even better is the philosophy that every animal in your string is presented at her best on a daily basis.

SHE’S GOING TO A SALE

For the purpose of this article, let’s look at the best way to prepare a heifer for a sale off of your farm. There are five main areas to focus on:

  1. Feeding  and managing your animal well before the sale
  2. Achieving the condition sale management expects the animals to arrive in.
  3. Up-to-date and accessible paperwork, including the registration certificate, on each animal you plan to sell and pictures, if necessary, for the sale catalogue.
  4. Meeting all health requirements. Standard vaccinations complete.
  5. Trucking arranged well-in-advance

Breeders who pay attention to these details are usually the most successful at the end of the sale.

 TWO MONTHS OF TRAINING

The easy way to prepare an animal for a sale is to pack your heifer on the truck and wave goodbye. The best way to prepare your sale heifer is to begin with a rope and halter two months before she leaves. Tie her up for a while every day. Move her around the stall or pen until she is used to it. It’s not the easiest way.  It involves time and patience. At the end of the day, you want your animal to do her best.  If she is out of control, not only could you lose substantial monetary returns, she will not get the best treatment from busy cattle fitters nor present the best view of herself to potential buyers.  Training makes a difference that can add or subtract hundreds of dollars.

NO SHORT CUTS to A GOOD CUT

At least two months before the sale is also a good time for the first clipping of your sale heifer. You want her hide to shine with health.  It also gets her used to being handled which can be good for the fitters at the sale. Don’t attempt more than you can do a good job of. The main goal is to have her hair in good condition to highlight her best features.

A FEW WEEKS AHEAD: GIVE HER THE WORKS TOE TO HEAD

The way your sale heifer moves is directly impacted by the condition of her feet. In some cases the feet may require two trimmings.  Don’t leave it too long and then try to do too much. It could be dollars down the drain if the heifer can’t move well or, worse yet, is lame. Decide the condition of your heifer’s hooves and set your trim dates based on what you see.

When the feet are dealt with, consider the other treatments that can turn negatives into positive cash.  Your sale heifer should be de-horned, free of lice, mites, ringworm and warts. Extra teats should be removed as well.

WEEK BEFORE SHIPPING RIGHT FEEDING

Preparing your animal for the sale or show starts with the right feeding!  Unlike the show ring animal, your heifer is better on the heavy side than too thin. You can best control your heifer’s body condition by the amount of grain she is fed.  If your animal is in good condition, she will need very little grain.  On the other hand, if she is thin and in poor condition she may need, 6 or 8 pounds of grain per day.  Some heifers gain much more rapidly than others. The diet will be drastically altered when sent to consignment sales, adds Dave. Also recognize that sale cattle will be placed on a hay diet to expand rib cage, tighten up manure, etc. It will be a week’s time well spent, if your animal learns to eat dry hay. Another good plan is to teach her to eat and drink from pails or tubs, especially if this is not something she is used to in your barn.

A FEW DAYS BEFORE THE SALE

The last phase in the preparation is a few days before the sale. Wash them again and train a few times on the halter, “Well trained animals show themselves better and the potential buyers can see her much better.”  You may do some clipping, but remember hair can always be taken off, but clipping too much cannot be corrected.

A PICTURE IS WORTH A THOUSAND WORDS

To help your potential buyers, it pays to have a professional photo included in the sales catalogue.  But don`t leave all the marketing up to the sales team. Do your part and take every opportunity to let people see your sale heifer.  Post that picture. On your personal website.  On Facebook.  Create your own farm brochure. People buy on looks.  Put something in front of them in as many ways as you can. You never know what piece of information will the one that makes the difference to an undecided buyer.

 THE BULLVINE BOTTOM LINE

There is no doubt that in today’s marketplace genomic testing is focusing attention on the numbers! Having said that, there is still the emotional factor that comes into play when watching animals circle the ring at a sale.  Make sure that your good preparation get’s your heifer “Sold!”

 

 

 

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FERME PIERRE BOULET: First Comes Love Then Comes Genetics

When it comes to investing in cattle, there are those who only get it right some of the time and there are those who get it right quite often. Such a case could be made for Pierre Boulet, who has built Ferme Pierre Boulet Inc. on successful cattle investments based on his first impression. “The way that I have always bought, and the way that I will always buy, is to look first and foremost at the cow or heifer in front of me.  If I don’t like what I see in front of me, I don’t go any further.” Obviously, he has gone further more than once.  Looking back at several winners he starts by saying, “In each of their cases, I fell in love with the animal first. When I looked at their pedigrees, the breeding consistency of their dams and the great sire stacks, I knew that I had a low risk investment.”

 

PEDIGREE AND SIRE STACK: Don`t have one without the other

Pierre considers other factors before he makes the final commitment to invest. “When I like what I see, the next thing that I check is the pedigree for the family and the sire stack.  The family is obviously important because a solid family that consistently breeds well takes away a lot of risk.  At the same time, the importance of the sire stack is often disregarded.  When a cow or heifer is backed by several generations of great bulls it gives you the reassurance that there is solid, well proven genetics in her blood.” Located in East Central Quebec, Pierre is enthusiastic about cattle breeding and his growing list of winners.

 

STAR QUALITY: Laws of Attraction:

Pierre has no problem singling out the cow that rises to the top. “There is obviously Thrulane James Rose with all of the success that she has had she obviously creates an enormous amount of demand for genetics from her and her daughters.” And this leads him naturally to the most important reason Rose is special. “There is a whole other aspect that we have to consider with Rose and that is the publicity that she has generated for us. A cow like her puts our name out around the globe, attracts people to our farm and indirectly generates business for the other genetics that we offer.” Once the word is out, it’s a lot easier to share your breeding philosophy and the successes that have come from it.

THRULANE JAMES ROSE EX-97-2E-CAN 2*

THRULANE JAMES ROSE EX-97-2E-CAN 2*, GRAND ROYAL 2009,2008,2006

 

FOUNDATION FAMILY: The Flush of Success

Ferme Pierre Boulet has excelled in both sales and the show ring. One investment has been especially important says Pierre. “I have to point out Viapax B C Madison who is now VG 6*.  I purchased her as a heifer in a sale.  She has become the source of a fantastic family for me which has had several show winners and breeds all around great cows.  I have been able to heavily flush her, her daughters and her grand-daughters, so she is really the foundation of a family that has generated lots of business for me.”

 

PEDIGREE POTENTIAL: The Future Looks Great

Pierre’s philosophy of love at first sight and strong cow families is working consistently for him. “Other cows that have turned into great investments for me are Howes B C Sassy EX-2E 7*, Pineland Goldwyn Tidbit VG-89 and Lindenright Goldwyn Royce VG-89-2YR.  Sassy I bought as a heifer, Tidbit and Royce as fresh young cows.  I always look for the future of an animal, how she will develop and her long-term potential.  In all of these cases they were animals that had the build to mature and develop extremely well.”

 

PINELAND GOLDWYN TIDBIT VG-89-3YR-CAN

PINELAND GOLDWYN TIDBIT VG-89-3YR-CAN

LINDENRIGHT GOLDWYN ROYCE VG-89-2YR-CAN

LINDENRIGHT GOLDWYN ROYCE VG-89-2YR-CAN

 

COMMON SENSES TELLS US “You Can’t Take The Bad Ones Back!”

There is no way to turn back the clock on a bad investment.  It’s tempting to think that those who are extremely successful in the cattle breeding business don’t ever make mistakes.  Pierre sets that legend to rest. “  There are always some that you wish you could take back, but that’s the name of the game.  One cow that comes to mind I had invested $40,000.  She was a great cow with a great pedigree. She did really well for us at the shows and we had fun with her.  However, we were never able to make our money back since we couldn’t get any embryos out of her and no calves either.  But that’s all part of the business. Every investment has risks and you have to be prepared to assume losses when there are risks involved.”

 

GENOMICS: Using This New Trend as an Added Tool

Obviously, in the last five years the whole genomics question comes into play for everyone in the cattle breeding business however Pierre feels it hasn’t changed his viewpoint. “Personally, the impact has not affected me all that much. I still go with the basics, look at the animal in front of me, consider the sire stack and family.  If she has these basics and the genomics are an interesting aspect of that particular animal, then I start to consider her numbers. At the moment many people rely entirely on genomics, and I think that we will see that tendency turn more toward using genomics as a tool that people consider (much like the way we used LPI scores)  rather than relying entirely on its outcome.”

 

BEAUTY AND FUNCTION: They Work for Everybody

The functional cow is a huge focus for our industry, as much for the show ring cows as the commercial cows.  Great feet and legs, great udders, and the importance of health traits will just continue to grow in popularity.  We work with lots of show cows and deal thousands of commercial cattle, udder quality, teat placement, rump angle and locomotion are characteristics that both markets put a lot of emphasis on. I think that the tendency to work towards a well-balanced, functional cow will continue to grow in popularity.

 

IT`S YOUR BUDGET: Make it Work for YOU!

Of course the budget that you have is a big consideration, when you have a considerable amount to invest, looking into good young cows (who have gone through the riskiest part of calving) who come from families reputed for their breeding capacity with great sire stacks is the best way to go.  I am not saying invest in a cow you think will clean up the Jr 2 class at The Royal, but you can go a long way breeding from a young cow that is VG first calf.  When someone has a bit less budget, investing in embryos from this same type of family, a family that has proven its breeding capacity and great sires is probably the best way to go.

 

BULLVINE BOTTOM LINE

The most important thing to consider and the first thing to look at is whether you like what you have in front of you or not. If you don’t like the cow, no matter what is behind her, you don’t go any further than that.

 

 

 

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Shooting For Planet Buffy

Dany-Pierre Rondeau bought FARNEAR BROCADE P BUFFY at the Regancrest sale in May 2010. He explains how it came about, “Before the sale, we went to Farnear farms and had the chance to see Brocade herself.” This visit turned out to be a determining factor. “We were extremely pleased with her and she had many good looking daughters on the ground.”  Rondeau gives several good reasons for why they were interested in Brocade. “We really liked the fact that she combines extreme type, high index and an irresistible sire stack. The popular bull Braxton is confirming that type is being transmitted into this family. By adding Planet to Goldwyn and Durham, we thought that was the perfect mating to increase production and healthtraits. The Barbies are a hot commodity and we are thrilled to work with arguably the hottest branch of the family.”

Set To Shine

FARNEAR BROCADE P BUFFY VG-87-2YR-CAN

FARNEAR BROCADE P BUFFY VG-87-2YR-CAN

With such a good start, you might expect that Buffy’s owners would rush her to market but that isn’t what has happened. “So far, we haven’t over-advertised Planet Buffy. We did sell some of her embryos as a heifer but we liked her potential so much that we wanted to have calves on the ground as fast as we possibly could.  Currently, she is 2/2 with her daughter being #1 GPA LPI Windbrook and her Hill son going to Semex!   Now being 87 points as 2 yr old only 64 days fresh, she is confirming her elite status and we look forward to working intensively with Planet Buffy.”

Pretty, Polished and Persistent

As she matures, Dany is quite pleased. “Planet Buffy is a youthful cow with a tremendous mammary system. She has a lot of Brocade in her, which is a good thing. She is the kind of cow that will always look good even late in the lactation. Mostly black, she has style, length and great feet and legs. Her udder is the best part about her: perfect texture with exceptional height and width and a strong median suspensory that translates into an ideal teat placement.  With her strong appetite, we are confident that she will have a great persistency throughout her lactation.”

REGANCREST G BROCADE EX-92-4YR-USA

REGANCREST G BROCADE EX-92-4YR-USA

To Infinity and Beyond

Buffy is set to get lots of attention.  Dany reports, “Recently, Oakfield Corners in NY sold an AltaIota heifer for 140 000$ from Buffy’s full sister. Since then, the demand has been increasing. Buffy will have her own indexes in April and more people will be aware of her unlimited potential.”  In the meantime he outlines her progress. “We have used Windbrook and Hill on her. So far, the best cross has been Windbrook. Her daughter Cleroli MP Windbrook Bluffy is #1 GPA LPI Windbrook at +3155 DGV +3489 and she is also tied at #1 GTPI at +2257! Using Windbrook on Buffy was a “perfect match”, Planet has tremendous health traits and Windbrook would protect the feet and legs and adds strength. We have flushed her twice as a heifer and will start a flushing program shortly into her lactation.”

The Mating Plan?  Aim Sky High!

We will decide which sires we will use after reviewing April’s proofs. We will keep an eye on milk because this is only thing we need to protect on the Barbies.  Secondly, we will use bulls with great sire stacks that will help us to create the next generation of outstanding individuals with sky high indexes. Bullvine followers can provide us mating suggestions!

We will try to develop the next generation of outstanding individuals with sky high indexes.

IVF, GENOMICS — focus on the best branch available

“With technologies like IVF and genomics, it is crucial to have the best family branch available. Also, we put a huge emphasis on sire stacks and proven cow families. Furthermore, we still think conformation matters and having high scoring 2 yrs old like Planet Buffy VG 87 and Baxter Caramel VG 89 2yrs old will always remain attractive. Those 2 elite young cows will stay appealing for a longer timeframe because they proved to be outstanding individuals.

THE BULLVINE Bottom Line

“The market always wants to go faster and reduce the generation interval but at the end of the day, we are all in this business to work with cows like Planet Buffy!”  Out of this world.

 

 

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FAST TRACK GENETICS: More Results in Less Time

The history of elite livestock breeding is littered with cattle men and women who gave up after becoming frustrated with the long wait for success! Some never achieved an Extra Sire from their breeding and many gave up on cow families, before they produced results.   The turn of the century has seen tremendous reductions in these genetic turn intervals. Embryo transfer, genomics and IVF are fast tracking modern dairy cattle genetics.

Trans Ova Genetics is a reproductive technology company that aims to meet the needs of progressive cattle breeders who want to take advantage of the potential for speeding up the genetic timeline.  “We work with breeders who want to utilize the advanced reproductive technology services from Trans Ova Genetics to take their herd to the next level of genetic gain.”  says Mark Allan PhD, Director of Marketing and Genomics for Trans Ova Genetics in Sioux Center, Iowa.

 

IDENTIFY YOUR BEST. MULTIPLY YOUR SUCCESS.

IDENTIFY YOUR BEST. MULTIPLY YOUR SUCCESS.

He outlines the process. “The breeders identify the top genetics they possess in their herd and then they come to Trans Ova Genetics to multiply that success.” Dr. Allan points out the opportunities. “By utilizing the services of in vitro fertilization (IVF), in vivo produced embryo transfer (ET), and sexed semen technologies, these producers can maximize the reproductive production from their most elite genetics in greater numbers.” It is a good business decision and an expeditious one, “The technologies allow for increased selection intensity and shortened generation interval which result in an accelerated rate of genetic change.”

 

IT ALL STARTS WITH EMBRYO PRODUCTION

We all recognize that speedy turnover of generations is great but, in the end, genetics is about the numbers.  One of the first numbers affecting eventual success, is the number of embryos harvested. Dr. Allan keeps an eye on these very important results and gives a more detailed picture. “Presently, across all of the participating centers and satellites of Trans Ova Genetics in the U.S., and across multiple breeds and ages of donors, we are averaging about 5.0 viable embryos per donor aspirated.  As with ET technology, a producer will see variation from donor to donor with a distribution from zero to numbers in excess of 15 embryos per donor per aspiration.” This is good news from a knowledgeable source.

 

THESE ARE BIG CHANGES.  ARE THEY GOOD OR BAD?

It is human nature, when presented with the latest greatest technology to look for the downside. You ask yourself, “What is the worst case scenario?” Some breeders may be concerned that the market is being flooded, leaving no room for the middle market cattle. To that comment, Dr. Allan gives this well-considered response, “Many technology improvements have led to dramatic increases in genetic improvement.  One of the early changes that led to a giant leap in genetic gain was implementation of artificial insemination (AI) in the dairy industry.  This technology is widely accepted today and used by producers large and small. Historically, each time a new technology has been introduced to the reproductive technology continuum, there has been some resistance and trepidation about how it will affect breeders.  Changes in the marketplace may require that producers have to make a change in how they utilize their animals coupled with available technology.  This may mean changing the current paradigm that exists for some segments of the industry.”

 

AT THE END OF THE DAY, LOOK FOR BIG BENEFITS NOT PREVIOUSLY ACCESSIBLEAT THE END OF THE DAY, LOOK FOR BIG BENEFITS NOT PREVIOUSLY ACCESSIBLE

In the clearest terms possible, Dr. Allan summarizes “IVF is a technology that allows breeders to collect offspring from open cows, pregnant cows, virgin heifers, as well as problematic females that have had difficulty in conventional breeding attempts.  It is also possible to retrieve oocytes (unfertilized eggs) from donors shortly after a death event to produce one final genetic collection.”

 

GETTING THE JUMP ON THE NEXT GENERATION

This technology can be used without altering other vital aspects of your breeding program. “Historically, breeders were forced to decide whether to risk future productivity of young donors by flushing them as virgin heifers or just postponing embryo production until after their first calf.” Says Dr. Allan. “Using IVF technology to create pregnancies from a donor gestating her natural calf allows breeders to generate offspring from the elite heifers and keeps them on an annual production cycle to calve on schedule with the rest of the herd.”

 

WHERE TO FROM HERE?

Breeders are seeing the potential and looking forward to entering international markets as a result of utilizing IVF technology.  Dr. Allan feels the promise will be realized. “In time, IVF embryos will be available for export to most all locations where in vivo embryos are presently being exported.” His optimism is slightly tempered as he considers certain variables.  “Getting off to a good start by setting and meeting pregnancy rate expectations and results will be important to the rate of acceptance in export markets.”

 

THE FUTURE IS FILLED WITH POTENTIAL

It isn’t surprising that Dr. Allan is positive when looking toward the future. “With IVF, one is able to capture genetics that were previously unavailable from pregnant donors, young virgin heifers, down and injured animals, and donors unsuccessful in conventional ET.”  He elaborates further. “We are already seeing the impact of Genomics and this will continue to become stronger with a future that will include the potential to make faster genetic gain for low heritable traits related to reproduction and health.”

 

WHAT’S IN IT FOR YOU?

With changes coming fast, it becomes even more important to make well-considered decisions. Dr. Allan urges “Like all breeding programs, a breeder must have an end goal in mind when he begins a project.” He says that a successful breeding program must be based on good business strategies. Trans Ova Genetics encourages their clients to take three key steps:

  1. Be fully aware of what makes your operation profitable.
  2. Set goals both short and long term.
  3. Use technologies that will help you accomplish your goals.

Dr. Allan outlines key aspects to be aware of regarding this technology. “When compared to conventional embryo transfer, IVF may further maximize the potential of an elite female in a short time period, as the interval between IVF aspirations is shorter than the interval between traditional embryo transfer sessions.  It is possible to obtain IVF cycles every week or every other week, whereas most embryo transfer programs will collect donors every 40 to 60 days. While conventional embryo transfer generally requires the use of two or three units of semen per donor, IVF can be used to maximize the value of rare, sexed or expensive semen. One unit of semen can be applied to oocytes from up to five or more different donors, or semen from several different bulls may be used to fertilize a large group of oocytes collected from an elite female. Sexed-sorted semen or Reverse sorted semen (semen that has been sorted after thaw) coupled with IVF allows breeders to producer offspring with over 90% accuracy for the sex desired. ”

 

BULLVINE BOTTOM LINE

New technologies, including IVF, are proving to be cost effective.  They give dairy cattle breeders the opportunities to improve both their cattle and their bottom line. The extra effort is worth it.

MINIMIZE THE TIME TAKEN.  MULTIPLY THE GENETICS.  MAXIMIZE THE RESULTS ACHIEVED.

 

 

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They`re Sold On Polled!!

The next time dehorning rises to the top of your to do list, you might want to think about information provided by Bryan Quanbury and Roy MacGregor of Dairy Bulls Online. They are promoting polled genetics as the solution that saves labour, reduces stress and improves consumer image. What more could you ask when faced with one of the most disliked jobs on the farm?

NO Horns PLEASE! It solves problems on both sides of the fence

Consumers both on and off the farm are concerned with animal welfare issues. Good farmers always seek the best for their livestock. In Europe many details of animal treatment have become legislated. Dairybullsonline states it in easily understood terms. “Any job on your farm that you cannot do in front of a bus load of school children is a job that will not be tolerated in the very near future.” Therefore “Dehorning at conception is the cleanest, easiest, safest, and most humane way to remove horns, and because the polled gene is also a dominant trait it can be bred into existing lines quickly. With polled you see the value 50% of the time on Heterozygous bulls and 100% polled calves with bulls carrying both genes (Homozygous).”

Find Your Niche in this Un-Common Market

For Holstein breeders the market for polled cattle is relatively new, yet the challenge of the small population is a potential opportunity. “The biggest challenge without question has been the small population, however, there are breeders who would argue the rarity or scarcity of polled genetics has been its biggest marketing advantage and provides them with a niche in a crowded marketplace.” There have been many changes in the past five years with the shifting focus toward genomics. Bryan recognizes that “Bulls with genomic potential are selling briskly in the genomics market.” Having said that he notes “The best young genomic bulls are selling out!”

The Market is Hot on Polled

The market is looking closely at polled genetics for several reasons. One, as stated previously, is that animal welfare concerns are growing and the presence and power of social media is demanding transparency in regards to the animal welfare practises on our farms. Polled genetics is a proactive response to this concern. Secondly the potential is huge. Bryan points out, “Less than 1 % of the Holstein population is polled. When you factor in the prices polled females have been bringing lately and take a look at those who have been buying them you can see the market is heating up.” Everyone takes notice when there is market demand and good sale prices coming together. “Ask anyone with a polled female at or near 2000 GTPI what kind of interest they are getting, and they will all tell you everyone is trying to buy them, and the A.I and embryo interest is extreme.” These are all good indicators that the time is right for polled genetics. Roy and Bryan add two more: “Breeders are mating some of the world’s top cows to polled bulls. There is a six month waiting list for the best young genomic heterozygous polled bulls.”

Broad Market Appeal

It is just good business to know where your market is before you jump onto the latest bandwagon. Dairybullsonline see a reassuringly wide response. “All markets have expressed interest from breeders to large scale commercial operations to organic producers and European markets. There are some who are looking for an outcross alternative or for genetics with that little extra edge for embryo and A.I. interests.” Having said that the partners sum up with, “It may actually be easier to ask what markets are not pursuing polled genetics!”

Answer the Tough Questions

At this point, you might be asking yourself, “Why would I use a polled sire that is much lower genomically than non-polled sire?” The DairyBullsOnline team answers, “They are not much lower. In fact they are within one generation. The Genomic predictions on polled bulls are comparable to proven bulls. In December there are 50 Proven bulls over 2000 TPI and there were 9 Polled bulls above 2000 GTPI.” If you need more convincing, they say to consider this, “Genomics has shown polled is within one generation (9 months) of being on an equal playing field with all the top animals. Anyone that breeds their top animals say 2400 GTPI to one of those top genomic Polled bulls can instantly create polled offspring that PA’s around 2200, and the law of averages says half of these will be higher genomically than their PA. Any polled bull this high is extremely marketable. The next generation can be bred back to the very top of the gene pool creating even more marketable polled genetics.”

VENTURE GOLDWYN SOUP P

VENTURE GOLDWYN SOUP P, Dam of #1 & #6 TPI Polled Females

The Time is Right to De-Horn In

If you’re still sitting on the horns of this dilemma, you will be interested in the success stories that Bryan and Roy give as examples. “In 2011 16 polled females from the top of the polled list sold at public auction. They averaged over $35,000 and two polled picks averaged $40,000 At $82,000 the top seller at the 2011 World Classic was a polled female.” If that whets your appetite, here are some more great stats: “The two largest offerings of top Polled animals at auction were at Arron Doon Dispersal 2008. The herd average was $4800. The average of the 12 Polled females was $13000. The Pine-Tree 2011 Sale averaged $11,000 with 14 Polled animals averaging over $15,000.” Everyone in the market place is looking to stand out. Quanbury says, “Anyone with a female at or near 2000 GTPI today knows it’s hard to draw attention, but if you have a polled female that high both A.I and embryo contracts will be coming at you from all directions.” If that makes you want to sharpen your investment pencil, there are obviously many considerations ahead of you.

LOOKOUT PESCE MAGNA P SARAH

LOOKOUT PESCE MAGNA P SARAH, #2 GTPI Red Polled heifer in North America and Top Seller at World Classic 2011 Holstein Sale

Polled Genetics is as easy as 1,2,3,4

MacGregor and Quanbury list four guidelines for taking advantage of this market.

  1. Pay attention to who is buying those top polled females. Watch what they are doing.
  2. Use a polled bull on only 10% of your flushes, to create that polled female or male everybody wants.
  3. As top polled females are currently very expensive you may need to partner up and spread your risk.
  4. Start.

BULLVINE BOTTOM LINE

We know the breed will not be polled in 10 years, but we believe in 10 years bulls that transmit the recessive horn trait will be very hard to market. Today there are about a dozen polled bulls over 2000 GTPI. Next year that will double. We expect that trend to continue for some time.” Bryan Quanbury and Roy MacGregor.

Yvon Chabot: Invest In The Complete Package

The complete package can mean different things to different people. Yvon Chabot, President and General Manager of Cormdale Exports Ltd., has  many years of experience in the dairy industry judging, investing and working in sales. For him, the complete package must include type, pedigree and genomic potential.

 1. TYPE

At the top of Chabot’s list is type. “She doesn’t need to have show type, if it is an animal with numbers, but she needs to have good functional type, good feet and legs, good udder promise, width to her and a solid top line. She needs to be showing good development for her age.”

 2. PEDIGREE

CALBRETT SHOTTLE LISAMAREE VG-89-4YR-CAN      2*

CALBRETT SHOTTLE LISAMAREE VG-89-4YR-CAN 2*

“Pedigree and sire line up” are second on Yvon’s criteria for a complete package. As an example, Yvon points to a purchase he made in February 2008 with Ferme Fleury of Victoriaville in Quebec. “We purchased Calbrett Shottle Lisamaree. She was a promising fresh two year old out of Shottle, who was emerging as a superstar with his second crop.” The investment has been very good. “We have sold daughters for top dollars, sold nearly 100 embryos and over 12 sons to AI. She is due now for her third calf and we hope to get her EX after she calves.”  Type and pedigree in the same package.

 3.  GENOMIC POTENTIAL

“In the past, I would have liked to buy milking young cows out of the hot sire of the moment. That is what happened when we bought Lisamaree.” But that was before genomics. In the changing marketplace, Yvon responds to new demands. “Now, most of the genetic business is done with virgin heifers in order to produce the next generation of high indexing animals. Now, I would say, that heifers between 4-8 months would be the age group where I would like to buy into.” Young sires with high genomics are used extensively in flushing. Everybody wants to have the #1 heifer/bull of the next generation.

YOU KNOW YOUR COWS.  IT’S TIME TO KNOW YOURSELF.

  • Do your own homework
    You’ve heard it before, but Yvon says it again. “Look at sales reports from the last 6-12 months, to see which cow families, which offspring of which bull and what level of indexes bring top dollars .This will give you an indication   of the possible returns on potential investments. Talk to merchandisers, export agents and AI people to gather as much information as possible on cow families, what sires are being used and so on.
  • Be patient
    Don’t expect your investment to be paid for in full within six months. Think long term. Sometimes, if flush performance is not great it may take longer to see a return. You might not be able to move too many embryos, but, with time, merchandising live offspring could make your investment valuable.

 

The COMPLETE PACKAGE.  The GIFT THAT KEEPS ON GIVING.

LYLEHAVEN LILA Z EX-94-CAN      9*

LYLEHAVEN LILA Z EX-94-CAN 9*

It is a proud day when everything you’re looking for comes together in one animal as it did for Chabot and his partners when they purchased Lylehaven Lila Z. “We purchased her the week after I had placed her at the Royal Winter Fair in 2002. It was kind of special as it was the first significant investment I was making on my own. She had been purchased with Gen-I-Beq group and Mary Inn Holsteins.” She went on to perform, winning the All-Canadian title in the Junior Yearling class. “We later sold Lila Z for a significant amount of money to Albert Cormier and Genervations a few months before she was due with her first calf.” For Chabot, Lila Z’s impact did not end with her sale. Yvon bought her daughter at the Comestar Sale in 2006. “I invested in Comestar Goldwyn Lava, the Goldwyn daughter of Lila Z along with Groupe Gen-I-Beq and a friend from France Frédéric Lepoint. We still own Lava. She has been a great donor and has become a great brood cow. We have been able to merchandise over 100 embryos from her and she has over 20 sons in AI around the world, many offspring have been sold for good money and we are working with her daughters .Her son Lavaman has been the top GLPI bull for a couple of proof rounds.” Lila Z certainly represents investing in the complete package.

COMESTAR GOLDWYN LAVA VG-87-2YR-CAN

COMESTAR GOLDWYN LAVA VG-87-2YR-CAN

 

The Bullvine Bottom Line

Success in cattle investing happens when you find the total package: “Lila Z wrote an impressive story. I am proud to be part of it.” Yvon Chabot

 

 

 

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FERME JACOBS: SUCCESS IS ALL IN THE FAMILY!

The fairy-tale ending was a lifelong dream for all the Jacob’s family members. “Driving thirty hours with your bred cow to go to try to get this banner at the most popular show on earth is something that we always dreamed of.” To achieve their dream only seven years after entering the show ring for the first time marks the peak of their goals but it is only the beginning says Ysabel Jacobs who is in charge of calf raising, paperwork and promotion for the herd.  More than twelve members of the family share her passion for detail when it comes to breeding and showing cattle. “To get a show cow ready every detail is important. It starts from the breeding program and continues until she dies.  We had a great time at World Dairy Expo this year and it gave us such good exposure.”

FAMILY TEAMWORK

This family farm is strong on family whether it is their own family team or the cow families that they have built their herd around.  There are different ways to build a show and breeding program.  Ferme Jacobs Inc., Cap-Santé, Que. has had tremendous success at doing both:

  • 2011 PREMIER BREEDER’S HERD WORLD DAIRY EXPO
  • 2011 1st 4-Year-Old Royal Agricultural Winter Fair
  • 2011 Grand Champion EIHQ
  • 2011 All Canadian Breeders Herd
  • 36 VG, 18 VG first lactation. 10 new EX, 6 multiple EX

“The marketplace is really strong right now.  Everyone is looking for the great one.”  Wanting to breed that special cow means that there is a tremendous market out there for Holsteins.”

 A FAMILY PREPARED TO WIN

JACOBS GOLDWYN BRITANY EX-95-CAN

JACOBS GOLDWYN BRITANY EX-95-CAN

A tremendous amount of planning goes on behind the scenes at Ferme Jacob. “We look for every detail that is important at the show and at the farm. We start 4-H at 4 years-old and never stop after that.”  The next generation is starting young too. Yan’s two daughters and Ysabel’s daughter showed their first calves last summer at the county show. ”I think they like it is as much as we do.”  We could see it at the EIHQ! Last fall when Britany was named Grand Champion.  They ran up to the ring to get in on the action!”  And the teamwork extends beyond the family to the extended work team. Ysabel points out. “I have to thank our crew that works with us at the farm and at shows.  It is always great to work with people who have the same passion for cows as we do.  We have been working with some of them for a long time.”

FAMILY STYLE ALL THE WAY

Ferme Jacob knows what they are looking for in dairy cattle and they feel their customers agree. “We breed for type.  We love good udders with nice texture and great feet and legs. Usually when they have those characteristics, they continue on in a good way.” Of course, it isn’t easy and there are lots of decisions and challenges along the way.  Ysabel sums up the family philosophy, “There is nothing more fun than working with great animals day to day!”

WELL BRED FAMILY SUCCESS

This family’s path to success always comes back to the foundation that has been built on strong cow families. “We bred Valsie that was All-Canadian 4-Year-Old in 2004 and 4 years later her daughter Jacobs Dundee Voltage was All-Canadian Milking yearling.  That was a really good accomplishment for us and now Voltage has a Goldwyn daughter that looks interesting for the future.  Once she wins, we will have a market for her until she produces and also a good market for her family.”

JACOBS DUNDEE VOLTAGE VG-89-3YR-CAN

JACOBS DUNDEE VOLTAGE VG-89-3YR-CAN

SUCCESS GROWS THE FAMILY BUSINESS

Ferme Jacobs knows their market. “We have a really good embryo market around the world right now, stronger for us since we won World Dairy Expo.  When a cow has a good flush we keep some available for the market.  We have done that for many years and our clients like to follow us that way. We use a lot of Gillette Jordan, Sid, Alexander and Goldwyn.   Those are the ones that sort out the most right now.” Returning customers are the measure of success for Ferme Jacobs. “If the cross is good enough for us than it will be good enough for them.  We sell a few of the family after she wins and we try to keep some for our own embryo market.”

FAMILY PATIENCE and HARD WORK

Ysabel also has a clear idea of what is needed to achieve success in the show ring. “You need a lot of patience.  For us it has always been an ambition to get this title. We never thought it would come this fast. `Now there is more pressure because people expect more.  At the same time, we like pressure and we will try to handle it.” Obviously, it takes a lot of hard work to achieve the goals Ferme Jacobs has set for themselves and they thank their parents for getting them started.

THE BULLVINE BOTTOM LINE   

“Our mom and dad have always supported and encouraged us.  Hard work always pays off one day and nothing is impossible, if you believe in something you will accomplish it one day” That is something they taught us. “Ysabel Jacobs

TOM BYERS: “THAT’S CLASSIFIED!”

Tom Byers, who is in charge of classification for Holstein Canada knows a lot about the differences in cattle. “The show ring cow, with the emphasis on red carpet style is more the extreme. This is exactly what she should be. When you see her at the Royal in that ring every Holstein breeder in Canada wants to own her whether he thinks he’s commercial or not . Good breeders know that. They appreciate a good cow, show ring or barn.” Having said that, Tom points out that the Canadian classification system does not reward extremes.  He goes on to point out where they are similar. “There are two things that make the show cow and the cow in barn the same, when it comes to being judged or classified. Those two things are the two most important traits – udders and feet and legs.”

Tom Byers - Ferme GilletteUDDERLY EXCELLENT

Byers has classified many amazing cows but, when it comes to udders, he tells about one cow that got him excited. “It was at Ferme Gillette and it was the old Smurf cow who is the new World Champion for Lifetime production. We were walking past her stall when I asked Louis, ‘What is that cow classified?’ He gave her a pat on the rump and she immediately got up. Faster than some two year olds I might add. When I saw that udder and felt the texture I could have stretched it from Ferme Gillette to the Parliament Buildings in Ottawa and it would have sprung right back. Looking at her spring of fore and rear rib, I knew I had to make her EX.” Classification doesn’t reward extremes but Byers can sure describe them!

ARE YOU CLASSIFICATION READY?

Tom doesn’t really think it is necessary to have cows ready for the previously mentioned red carpet when the classifier comes. “The simple answer is ‘No!’ it’s not necessary.  But I do think it makes a difference to the Holstein member. A self satisfaction if you will. Classifiers always appreciate good housekeeping.” Having said that, he goes on, “If you mean getting up in the middle of the night to have their udders full and most times over full to present to the classifier, I would just like to quote an old colleague and mentor of mine, Don Aylsworth “Feed the cow and the udder will fill itself.” Classified information indeed!

Future of Dairy Cattle ClassificationFACING FORWARD WITH CLASSIFICATION

Dedicated to his career and the members he serves, Byers takes his customary positive approach to the future. “I think we will continue to evolve our program to meet the needs of the dairy producer. Classification is without a doubt a very important animal welfare program and by identifying the strengths and weaknesses of the individual, we can corrective mate to help the next generation take care of herself in the different environments we ask her to work in. We have always combined science and cow sense as we have made changes.”

 OH CANADA! GENOMICS IS THE NEW BUZZ WORD

Byers feels that “Classification will be the conformation verification of our Genomic selected sires.” He is justifiably proud of the dairy industry, “We must always remember that the world comes to Canada for its cow.  If Genomics can enhance our accuracy of genetic selection that will be a bonus! Our cow in Canada has never been better than she is today.  She is calving from 22 to 25 months of age. For the first time her udder is 5 inches above her hock and she wants to milk 40 plus liters.” That’s “Oh Canada” as sung by classifier Byers.

BULLVINE BOTTOM LINE

Tom Byers feels it has been his privilege to represent Canada domestically and internationally and to build lasting memories with his colleagues and Holstein Breeders.

“IT’S ALL ABOUT TRUST” Tom Byers

Lindenright Morty Delicio: 2011 Canadian Cow of the Year Nominee

Naming offspring of great cow families is partly marketing, partly alphabetical and often quite fun. When Lindenright Holsteins of Antigonish, Nova Scotia was faced with naming a heifer from the influential Daurel family, they foresaw great things ahead and chose the uniquely descriptive name “Delicio”.

Delicio and Goldwyn Are the Lindenright Recipe for Success

Lindenright Morty Delicio EX-93-2E-CAN 8* never disappointed owner Jason Van der Linden when it came to successful breeding. “Like most cows of this decade, Goldwyn daughters have been the best from Delicio.  They are her highest scoring daughters and also her highest ranking daughters on the GLPI list.” He adds, “We also really like the Toystorys.  They are her best producing daughters.”

LINDENRIGHT GOLDWYN DELUXE VG-88-3YR-CAN

LINDENRIGHT GOLDWYN DELUXE VG-88-3YR-CAN

Stirring Things Up with Delicio

It is always a good idea to push the envelope and Lindenright Holsteins are up for that too. “We use a wide range of bulls on the Delicio family.  We are trying to develop branches with different and/or unique sire stacks.  We typically use more genomic bulls then proven bulls and try to do only one or two flushes with any one genomic bull.”

Delicio Brings Genomic Ranking to the Table

Lindenright watches the changing cattle industry.  Jason notes. “With the introduction of genomics it seems the higher the GLPI, the higher the demand for sons/ eggs.” Says Jason. He points out. “Goldwyn’s have been very popular along with Lindenright Toystory Destiny VG-97-4YR-CAN.  This past year granddaughters like Lindenright Baxter Delish VG-86-2yr-CAN, Lindenright Planet Discovery VG-86-2yr-CAN, Lindenright Manifold Delighted, and Lindenright Super Dedicated have been creating interest.”  The process is ongoing. “Beacon Discover, a daughter of Planet Discovery is our next Delicio to work with.” Jason’s confidence is born out by the statistics. Delicio and her descendants have risen high on the genomic charts.  With twelve daughters in the top 1000 on the GLPI list, Delicio is tied for second for most daughters. Delicio herself is the highest ranking nine year old with her position at #253.

LINDENRIGHT TOYSTORY DESTINY VG-87-4YR-CAN

LINDENRIGHT TOYSTORY DESTINY VG-87-4YR-CAN

Delicio is Heating Up on World Markets

Change happens all the time and Van der Linden has welcomed this latest development in Delicio’s career. “Being nominated for 2011 Cow of the Year has brought global and national recognition to Delicio and her descendants.” That’s pretty great on its own Jason admits but he goes on to say, “It has also raised the popularity of the La Presnetation Daurel 55* family.  Canada’s all-time leading star brood cow.” Business thrives on word of mouth and it is working for Lindenright Holsteins. “Initially we sold some Goldwyn embryos to Quebec and marketed some bulls to Semex.  In the past year we have sold some family members in the Maritimes and are beginning to market eggs internationally.  In the beginning of developing the family we held on to members of the family to create branches at home.  Now that the family is gaining popularity and size we are selling members and eggs.”

LINDENRIGHT BAXTER DELISH VG-86-2YR-CAN

LINDENRIGHT BAXTER DELISH VG-86-2YR-CAN

Delicio’s Got Milk

Attention for your great cow families is highly sought after by dairy breeders.  However the bottom line always comes back to producing milk.  Jason is more than pleased with Delicio in this area. “Delicio produces incredible volumes of milk.  She does it consistently and easily in our free-stall set up.  She is a dream to work with herself and she is transmitting her abilities to her offspring.”

Delicio Daughters are Chart Toppers

Top GLPI Cows in CANADA

LINDENRIGHT PLANET DISCOVERY VG-86-2YR-CANLINDENRIGHT PLANET DISCOVERY VG-86-2YR-CAN

Delicio Delivers the Complete Package

Jason points with pride to her achievements. “Delicio has excelled at everything measurable.  She has calved 4 times and is scored Ex-93-2E. In 2010 She was the honor role leader for six year old cows in Canada, for total performance.  She is top cow in Canada for most daughters in the top 1000 on the GPLI list.” For him the proof is in her perfection “We think that Delicio is one of the most complete cows ever to be nominated for Canadian Cow of the Year.”

Make Your Vote Count

Over the next few days we will be profiling the nominees and encourage you to get your vote in before Fridays deadline.  There are 4 ways of voting— Voting options include mail in ballot; faxing your ballot; emailing your vote to cowoftheyear@holstein.ca; or voting online through your Holstein Canada account.  Check out the other nominees; Stadacona Outside Abel, Gillette Blitz 2nd Wind and Smithden Allen Alison.

Stadacona Outside Abel: 2011 Canadian Cow of the Year NomineeGillette Blitz 2nd Wind: 2011 Canadian Cow of the Year NomineeSmithden Allen Alison: 2011 Canadian Cow of the Year Nominee

Smithden Allen Alison: 2011 Canadian Cow of the Year Nominee

There was a time when certain dynasties were described as empires on which the sun never sets. It works for special cow family’s too especially if they are led by Smithden Allen Alison VG-88-5YR-CAN 17*. The matriarch of this dynasty is still active in the Smithden herd, owned by Jim, Pat, Jeff and Sarah Smith of Woodstock, Ontario and continues to extend her global reach. “Generation after generation of this family produces extremely well.” says Jim Smith naming just a few of the countries that they have sold Alison’s genetics too. “Breeders from Italy, Argentina, Spain, Estonia, France and Germany have all been satisfied customers.”  Smith takes pride in the excellent product that has made Alison so sought after. “Everyone has benefited because of this family’s ability to transmit quality udders and correct structure in their feet & legs.”

Alison’s Daughters are Also Rising Stars

SMITHDEN GOLDWYN ALEXANDRA VG-89-5YR-CAN 2*

SMITHDEN GOLDWYN ALEXANDRA VG-89-5YR-CAN 2*

Popular daughters include Smithden Goldwyn Alexandra (VG-89-5yr-2*), a Goldwyn full sister to Admiral and Aaron. Alexandra is the dam of Smithden Bolton Alexandria (VG-86-2yr) —the #3 GLPI cow in April 2011. Alison also has milking daughters by Titanic, Modest, Pagewire, Shottle, Goldwyn and Salto including a VG-88 Shottle in Germany. Alison’s daughter Dairyno Royal Goldwyn Pinta (VG-89-3yr-ITA) has become a prominent bull mother in Italy!

SMITHDEN BOLTON ALEXANDRIA VG-86-2YR-CAN

SMITHDEN BOLTON ALEXANDRIA VG-86-2YR-CAN

Alison Shines as a Star Brood Cow

It is great when you have the right product and she’s a great producer too! Jim looks back at some of Alison’s achievements. “In her first two lactations she averaged 12 embryos per flush.  To date, she is a 7th generation star brood cow all with the Smithden prefix.” The list goes on as her daughters and granddaughters are consistently proving themselves with the attributes of top genomics, type and performance.  “She has 17 brood stars and has proven that she knows how to work.  In three lactations, Alison has produced more than 74,556 kgs of milk with a 4.0% F and 3.6% P. with two Superior lactations.” Alison is obviously built to last and has transmitted these qualities to her offspring.  “Alison has 20 daughters with an ME average over 14,873 kgs of milk.” That’s great. “Fourteen of the twenty daughters, score VG or EX.” That’s awesome Alison all right!

Alison Sons Also Shine

Alison has four sons in AI with a total of six VG at 2 years old. Smithden Admiral (VG-88-5yr EXTRA’11) was the #1 LPI sire in August 2011 and continues to rank high in the LPI chart, along with Smithden Aaron (EX-91 SP’11), who ranked #18 on the December 2011 LPI listing. The Smith family is justifiably proud. “These Goldwyn sons have now become sires of sons — proving what was transmitted from Alison will now be passed on to further descendants of her offspring.”

 Alison Strikes Gold with Goldwyn

SMITHDEN GOLDWYN ASHLEY VG-89-4YR-CAN

SMITHDEN GOLDWYN ASHLEY VG-89-4YR-CAN

The accolades for Alison continue when you consider the bulls she has worked well with. “The best mating on Alison” says Jim “has been undoubtedly Goldwyn. That mating resulted in three 89 point 3 year olds, an 89 point 2 year old in Italy,  three more 2 year olds that have scored 87, 86, 85, and two more 2 year olds that are 84, 83.  Admiral and Aaron are VG and EX Goldwyn sons respectively.” For offspring of Alison the Smith family have several they’re working with. “We are currently using Sudan, Snowman, Mural, Numero Uno, Artes, Windbrook, Stanleycup.” Demand for this family his high. “At Smithden the largest demand is for Alison’s daughter, Smithden Goldwyn Allegra, and her granddaughters, Smithden Shottle Autumn, Blondin Planet Arcadia, and Blondin Planet Alexandria. They are driving the largest demand these days.” Jim highlights a growing list. “Other popular donors are Alison’s daughter Smithden Goldwyn Alexandra at Blondin, granddaughter Smithden Bolton Alexandria at Zimmers and daughter Smithden Goldwyn Ashley at Hanalee.”

SMITHDEN SHOTTLE AUTUMN VG-87-2YR-CAN

SMITHDEN SHOTTLE AUTUMN VG-87-2YR-CAN

Award Winner Alison Also Lights up the Marketplace

The Smith family who earned their second Master Breeder shield in 2010 give a good share of the credit to the success of Alison and her family members. “She has had a tremendous impact on our herd in terms of genetic advancement and the attention that the herd has received both domestically and internationally.” Jim is happy to add, “She is doing it again with her nomination for Cow of the Year!”

Alison Puts the Spotlight on the Canadian Kind

Smithden Holsteins recognize that Alison’s achievements go well beyond Woodstock, Ontario. Jim describes her far-reaching impact. “It still surprises us how many International people come to Smithden to see Alison.  Many times they want to get in the pen with her and have their picture taken with her.  With her width of chest, depth of rib and femininity, she has been referred to as a truly “Canadian Cow”!  She has become an international star and an ambassador for Canada and the Canadian Holstein.”

 

Make Your Vote Count

Over the next few days we will be profiling the nominees and encourage you to get your vote in before Fridays deadline.  There are 4 ways of voting— Voting options include mail in ballot; faxing your ballot; emailing your vote to cowoftheyear@holstein.ca; or voting online through your Holstein Canada account.  Check out the other nominees; Stadacona Outside Abel, Gillette Blitz 2nd Wind and Lindenright Morty Delicio.

Stadacona Outside Abel: 2011 Canadian Cow of the Year NomineeGillette Blitz 2nd Wind: 2011 Canadian Cow of the Year NomineeLindenright Morty Delicio: 2011 Canadian Cow of the Year Nominee

Gillette Blitz 2nd Wind: 2011 Canadian Cow of the Year Nominee

When the competition is fierce, every true competitor hopes to experience the second wind that will propel them to victory. The Patenaude family of Ferme Gillette in Embrun Ontario doesn’t have to wait. They have bred their own Gillette Blitz 2nd Wind VG-88-3YR-CAN 34* and again and again she breezes her way to the top of every competitive list. In a herd that is renowned for exceptional cattle she holds her own and thus has earned her nomination as 2011 Cow of the Year.

2nd Wind is First Class Time and Time Again

Eric Patenaude points with pride to a list of 2nd Wind’s achievements:

  • Five times in five years she made the top 10 of the GLPI/LPI cow list (May 2005 to April 2010).
  • Six times she was the number one LPI cow.
  • Four times, she was the leader for type.
  • Three times, the leader for milk.
  • Five times, she has been the leading dam of top 1000 GLPI daughters. with up to as many as 14 daughters appearing in any one proof round.

Bolton Number One for 2nd Wind

In the cattle business a great cow needs to have great mates and here, as well, Eric feels she is exceptional. “I must admit pretty much every mating has worked well on 2nd Wind but by far the best has been Bolton. Gillette Bolton 2nd Sleep and Gillette Bolton 2nd Motivation two full sisters are both 89 points and Gillette Bolton 2nd Rain (split sister to Sleep) who is now deceased was 87 points but I’m pretty sure she would have moved up to 89 as well with another calf.” His confidence in breeding to 2nd Wind sends him into rapturous descriptions. “These Bolton daughters are just beautiful to look at with big dairy frames and a tremendous will to milk in those incredible udders which have become 2nd Wind’s trademark!.  We love them so much that we have IVF’d her to Bolton again and now have 5 more beautiful heifers to work with.” The 2nd Wind comes through on the bull side as well for the Patenaude’s. “Stanleycup and Windhammer are examples on the bull side of how well Bolton has worked on her. Having said that, FBI has worked well too producing also exceptional son Gillette Windbrook.”

GILLETTE BOLTON 2ND SLEEP VG-89-4YR-CAN

GILLETTE BOLTON 2ND SLEEP VG-89-4YR-CAN, RES.GRAND EASTERN CHAMP. 2011

Making the Most of 2nd Wind

It is hard to see any downside to this cow even when Eric explains, “Unfortunately 2nd Wind wasn’t a big embryo producer. That is why she only has about 15 milking daughters. And also a reason why she has so many split offspring. We tried to make the most of her. Once we sent her to Transova she responded pretty well to IVF! We have about 40 heifers from this. With bulls like Garrett, Super, Aftershock, Evolve, Ross, Niagra, Observer, Jordan, Lauthority, Bolton, Iota, Shamrock, Sudan, Triumphant, Levi and Hero.” Talk about getting a second wind!

The Impact of 2nd Wind

The two Bolton sisters are now 5 years old  and are still in continuous demand. They are on a steady flush program with IVF in between. There is an FBI daughter in Japan that is apparently transmitting really well with daughters scoring high and putting bulls into A.I for our great partner in 2nd Wind and 2nd Snooze Toshiaki Yamada of T-wave Holsteins..  Her “Bolton” daughter, Gillette Bolton 2nd Sleep (VG-89), was the number one GLPI cow in April and August 2010 and is currently tied as the top cow for conformation in Canada at +19 and she was Res. Grand in Kemptville this past year.

GILLETTE BOLTON 2ND MOTIVATION VG-89-4YR-CAN

GILLETTE BOLTON 2ND MOTIVATION VG-89-4YR-CAN GLPI +2862

Split 2nd Wind

Progeny from 2nd Wind keep making exceptional headlines such as this one: “Split Embryo Twins Burst onto the Scene Emerge at #5 LPI!” This refers to identical twins from a split embryo – Gillette Wildthing and Gillette Willrock – who made their Top 10 LPI entrance at position #5. The twins became the first under the new rule to have their progeny pooled to generate an equivalent proof for each bull (2377 LPI).

Extra! Extra! Unprecedented Five Class Extra Sons Plus #1 and #2 LPI Daughters

“Not to take anything away from the other nominees as they are all great cows but with 5 class extra sons that came out this year which has NEVER been done before, 2nd Sleep being #1 in august and 2nd Snooze being #2 right now what 2nd Wind as accomplished this year alone to us is what truly defines a cow of the year.  Her genes will have impact for many years to come and her name will appear in most major pedigrees of the world!

Since we own the cow with Mr. Yamada, much of the embryos she produced that were not implanted at the farm went to Japan.  Some have gone to Europe. But the good news is with the bulls she is putting out now the whole world can benefit from her genes!”

And so 2nd Wind’s record of achievements will continue to be as prolific as she is. Eric notes “At 9 years of age and still alive she has already matched Gypsy Grand at 37*. With 40 more daughters on the ground that haven’t calved yet and 2 more bulls awaiting proof who knows how many stars she will get?  It would surely be nice to surpass the 50* mark.”  2nd Wind Second to None!

 

Make Your Vote Count

Over the next few days we will be profiling the nominees and encourage you to get your vote in before Fridays deadline.  There are 4 ways of voting— Voting options include mail in ballot; faxing your ballot; emailing your vote to cowoftheyear@holstein.ca; or voting online through your Holstein Canada account.  Check out the other nominees; Stadacona Outside Abel, Smithden Allen Alison and Lindenright Morty Delicio.

Stadacona Outside Abel: 2011 Canadian Cow of the Year NomineeSmithden Allen Alison: 2011 Canadian Cow of the Year NomineeLindenright Morty Delicio: 2011 Canadian Cow of the Year Nominee

Stadacona Outside Abel: 2011 Canadian Cow of the Year Nominee

Modest beginnings to Happily Ever After!

Once upon a time, Stadacona Outside Abel  VG-88-4YR-CAN 26* was purchased for $5200 by Bloyce Thompson of Eastside Holsteins and Jamie Lewis of Lewisdale Holsteins. In 2002, they were mainly considering her for the show ring says Bloyce. “Abel was bred by Stadacona Holsteins of Quebec and had had some early show success.  We were looking to build on that at the fall shows.” Until then this big, strong calf’s future value had been discounted because she had two GP cows behind her VG dam. However, soon enough, they could see that Abel had potential. “She calved out with an Integrity heifer that was a successful show calf and then a Champion heifer that was nominated All-Canadian.” Her brood cow career which didn’t begin until she was three years old was largely an “after-thought” says Thompson. Today, he would probably call it a happily-ever-after-thought.

Abel Goes From “Nearly Missed” to “Never Misses!”

EASTSIDE LEWISDALE GOLD MISSY EX-95-CAN

EASTSIDE LEWISDALE GOLD MISSY EX-95-CAN, GRAND ROYAL 2011 GRAND MADISON 2011

Looking back, it is hard to imagine Abel as anything but the belle-of-the-ball. With 26 VG 2-year-old daughters, she is leading a super-princess lineup that includes 11 VG 88 daughters, 2 VG 89 daughters and an amazing 3 EX daughters. Her proud owners foresee that “Abel could challenge for the title of the most EX daughters in Canada.”  Having said that, there is no need to wait to start recording Abel’s outstanding lineage.  Her daughter, Eastside Lewisdale Gold Missy EX-95-CAN, hasn’t missed a step in her year-after-year march to the podium.

  • 2008    Missy undefeated on the show circuit
  • 2009    Missy first junior 3 at Madison and Reserve Intermediate Champion
  • 2009    Missy sold for 1.2 million in November
  • 2010    Missy produces 30 daughters and 24 sons from IVF flush program
  • 2011    Missy Grand Champion in Madison
  • 2011    Missy Grand Champion at Royal Winter Fair

 

Abel has the Formula for Mating Magic

There are many reasons that Thompson and Lewis love the success they have had with Abel.  High on the list they point to her breeding ability. “She just one of those cows that has been able to mate to any bull and throws a good one.” The numbers certainly support this claim. Abel has sixteen high scoring daughters scoring from VG-88 to EX-95.  Four Champions; Three Goldwyns, Three Dundees; Two Damions; Two Astronomicals; one Integrity and one Magical.  Currently they have a sire plan they are using on the Abel family. “Stanley Cup on the Goldwyns.  Numero Uno to add some index.  And we’re adding Goldwyn on the members that don’t have Goldwyn in it.”

EASTSIDE LEWISDALE DUNDEE ABEL VG-88-3YR-CAN

EASTSIDE LEWISDALE DUNDEE ABEL VG-88-3YR-CAN, GRAND NS PROV.EX. 2011 2ND SR.3-YR ATLANTIC CHAMP. 2011

Abel is always in Demand.  Perfectly Amazing Internationally Too!

Abel’s success story has been shared with many very happy cattle breeders.  “As embryo producers, the family has been phenomenal.  Abel produced over 150 embryos while she was alive.  Since the border was closed we sold most of them throughout Canada. There is huge demand these days for Missy’s full sisters Eastside Lewisdale G Perfect, and another full sister Lewisdale Eastside Gold Amaze.” Amazing is right! Bloyce continues “Amaze embryos have been sold to more than 20 countries around the world. We have had over 350 embryos from her and just had 23 in a flush last week. She came along when Missy started gaining notoriety and has ridden that wave.” Of course he adds, “Perfect took up where Amaze left off.”

EASTSIDE LEWISDALE G PERFECT 	 VG-87-2YR-CAN

EASTSIDE LEWISDALE G PERFECT VG-87-2YR-CAN

 

LEWISDALE EASTSIDE GOLD AMAZE VG-87-2YR-CAN

LEWISDALE EASTSIDE GOLD AMAZE VG-87-2YR-CAN, 3RD SR.2-YR ATLANTIC CHAMP. 2008

A Crowning Achievement for Abel

Looking back at Abel, who passed last year, Bloyce says “She is every dairyman’s dream cow. She could have been in anyone’s barn and she would still have achieved what she has accomplished.  She has so many offspring all across Canada in many, many different herds.  Her legacy was totally out of our hands and yet the success achieved in all those herds, attests to Abel’s breeding ability.” With so many successes already in the record books, Bloyce and Jamie agree, “It’s an honour to have Abel nominated for Cow of the Year. This will be the last jewel in her crown. We are very proud of her.  She has a lot of friends out there so we are hoping for the best.” It would be a classic fairy tale ending.

 

Make Your Vote Count

Over the next few days we will be profiling the nominees and encourage you to get your vote in before Fridays deadline.  There are 4 ways of voting— Voting options include mail in ballot; faxing your ballot; emailing your vote to cowoftheyear@holstein.ca; or voting online through your Holstein Canada account. Check out the other nominees; Gillette Blitz 2nd Wind, Smithden Allen Alison and Lindenright Morty Delicio.

Gillette Blitz 2nd Wind: 2011 Canadian Cow of the Year NomineeSmithden Allen Alison: 2011 Canadian Cow of the Year NomineeLindenright Morty Delicio: 2011 Canadian Cow of the Year Nominee

CRASDALE COMMON SENSE: Go for the Total Package

Informed Viewpoint: Brian Craswell from Hunter River PEI often has the best seat in the house when it comes to studying cattle.  With his wife Amber, he has built Crasdale Farms Inc. into a thriving dairy operation. This lifelong on the job education has been further enhanced by his other business, Brian Craswell Auctions Ltd. Positioned behind the microphone he has the clearest sight lines in the building as great opportunities come and go in sales ring.  Over and over again he witnesses the thrill of getting in on an opportunity or the defeat when that opportunity is missed when the final hammer falls before a decision was made.  His other centre-of-the-showring position as show judge is probably the best view of all.  Brian has judged the Royal Winter Fair (2003) and World Dairy Expo (2010). He has traveled to many countries around the world to share his talent for ranking cattle. Of course Brian Craswell is well positioned to have an informed viewpoint on dairy cattle investing.

Winterbay Goldwyn Lotto  EX-95-5YR-USA

Winterbay Goldwyn Lotto EX-95-5YR-USA

Stick to a Winning Strategy:  When looking to invest in dairy cattle Brian starts with his own feelings. “First I have to like them.” In today’s market, he then looks for two other attributes:  cow family and genomics. “I want the total package.” Says Brian who points to Winterbay Goldwyn Lotto as the best investment he ever made in terms of profit and how the animal turned out.

Be Willing to Walk Away: Brian admits that not every deal has been perfect.  He says, “I heard about a cow once and made myself like her.  She wasn’t what I liked and she didn’t turn out.”  He probably wishes he had followed some good advice he was given. “An older dealer told me one time that if you have to make yourself like them, then walk away.”

You Don’t Win Every Time:  Despite knowing what to look for and Brian acknowledges that sometimes you walk away from a deal and sometimes the deal walks away from you. He recalls that this very thing has happened a few times.  “I almost bought Lacoulee Justine Goldwyn when she was a December calf and 4th at a show.  I didn’t and she went on to be Jr Champion at the Royal.  I was runner up on the Jr Champ from the Royal Winter Fair last year when she sold in The Canadian National Convention Sale.” He goes on, “I also was runner-up on Pineland Goldwyn Tidbit when she sold in our Opportunity East Sale as a 2 year old.” You don’t win every time.

PINELAND GOLDWYN TIDBIT VG-89-3YR-CAN

PINELAND GOLDWYN TIDBIT VG-89-3YR-CAN

Take Calculated Risks: Craswell Holsteins has invested in both young stock and already proven cattle.  Going back to his focus on cow families Brian points out, “I will not hesitate to buy young ones from great families that I like. Sometimes the calculated risk of buying them younger enables you to pay a little less.”

Keep Up With the Changing Marketplace:  In the past five years Brian sees that the marketplace “has changed immensely with the emphasis that is being placed on genomics.  This has driven the price of high genomic animals up and, in particular, the younger high animals.” He recognized that debate is going on. “Some would say that genomics has devalued animals.  I would argue that it has raised the bar on the high ones and widened the spread.”

Brian says, “In This Business, You Don’t Have a Crystal Ball”: But then he goes on to say “Genomics is here to say and the use of it will find its place.  Right now it is almost everything in the high end market.” He often refers to his philosophy of balance in the cow business and he foresees “genomics coming into balance with great cow families with numbers”.  Again he focuses on the complete package.

Know the market. Know your customer: There is so much to learn in this business and Brian encourages those who are starting to invest in dairy cattle to “try to find a member of one of the great cow families that has that total package and invest at the top end of genetics right from the start.” Of course this is expensive but by focusing on these top animals “you can cash flow it with embryo sales, while you build your own branch.”

BULLVINE BOTTOM LINE: It’s all about the package.

“You need to have the package that people want to successfully market your cattle business.” Brian Carswell, Crasdale Holsteins.

 

 

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Cristy Nurse: From Show Ring Beauty to World Class Rower

Whether it`s at the Royal Winter Fair or The World Rowing Championships Cristy Nurse aims high! In September 2011 she was part of Canada’s women’s eight team and brought home the silver medal from the World Rowing Championships in Bled, Slovenia. Today she is giving everything she’s got to earn a spot on the team that will compete in the 2012 Olympics in London, England. Focused, excited and committed to standing on the podium, she modestly gives a lot of credit to her farm background for the opportunities that have opened up for her.

“THE FARM HAS PLAYED A HUGE ROLE IN HELPING ME TO COMPETE”

Cristy Nurse ShowingTwenty-five year old Cristy grew up on her parent’s dairy farm, Monteith Holsteins, in Georgetown, Ontario. “My parents exhibit both dairy cattle and Clydesdale horses, so I became involved with competing at an early age. I also began competing in hunter/jumper competitions when I was young and continued to keep a horse and compete until late in high school. Through 4-H my sister and I also acquired and began breeding and showing sheep, so we truly had a well-rounded experience in terms of animal care and competition.”

FAMILY SUPPORT

Cristy is well aware that many kids from farms don’t get to compete in a lot of sports or activities because of their responsibilities at home and then she adds, “For me, it was the exact opposite. My dad would always say ‘You can milk cows for the rest of your life if you want to, but you only get a chance to do these things once. He often stayed home and would do chores alone so my mom could take my siblings and me to our practices and games. I really could not have achieved much in sport without that kind of support from both my parents.”

FROM THE SHOW RING TO THE WORLD

Jeff and Kenda Nurse deflect praise saying, that “From the time she was a little girl, Cristy always gave 110%.” Both parents are qualified judges but they are quick to note. “Cristy started showing young but we never pushed her into it. She started showing at several small fairs, where it was fun and she was successful. She would get nervous but not frightened. We always had Cristy show her own calves at all the major open shows we went to as well.” Jeff feels strongly, “I think it is a mistake to bring in a ‘ringer’ to show a 4-H member’s calf. This gave her confidence that we believed in her ability.”

OPPORTUNITY KNOCKS – ROW CANADA ROW!

Beyond their obvious family fondness for livestock, the Nurse family enjoys watching and participating in sports and have always been big fans of the Olympic Games. Cristy recalls that “Rowing was a sport we watched together and I always found it exciting to see how much the country gets behind its athletes during those big Olympic moments but I never had access to a club.” Fortunately, as Cristy proceeded toward her career goal of becoming a lawyer she was able to give rowing a try. “In 2006, I got a summer job interning at a Mississauga law firm that was reasonably close to the Don Rowing Club, so it seemed like a perfect opportunity.”

As Cristy Nurse prepares for the Olympics she shares three medal winning success secrets:

“CHASE NEW GOALS AND CHALLENGES”

After playing a year of varsity basketball at the University of Guelph, I was looking for a new sport and a new challenge. At the Don Rowing Club Cristy recalls, “I took to the sport very quickly and began to have race and physiological testing results that caught the attention of the national team coaches. By 2010 I was invited to move to the National Training Centre in London, Ontario.” This has meant raising the bar on her goals. “Right now, I am in Olympic Selection Camp, which is essentially a narrowed-down group of athletes who are still in contention for spots on the Olympic team. I won’t know until the end of May if I will be on the Olympic team, so my biggest goal right now is to be re-selected to the women’s 8. And, of course, to stand on the podium at the London games if I do so.”

“ACCEPT CRITICISM AND TAKE RESPONSIBILITY”

Cristy points to her farming background as the place she first learned her work ethic. “Work ethic is engrained pretty early on. Few things can harden your resolve to improve like being left on the outside of the ring in a showmanship class or not making the cut at a major show.” Far from being discouraged by these experiences, Cristy is grateful. “My parents were always very big on sportsmanship and they definitely would not indulge us if we wanted to pout after getting beat, whether it was at a cattle show or in athletics. “ She advises those who are following their dream: “Learn to take criticism from a coach or teammates and use it to improve rather than get upset about it. This has been crucial in my development, and that’s something that a childhood of competition prepared me for.”

“COMPETE EVERY DAY and AIM HIGH”

Everything is a competition. You are constantly being watched and compared to your peers. I try to remember that – every workout is its own “race”, and I just keep trying to be the best competitor I can be. One of Cristy’s early coaches, Paul Westbury, told her “You are only limited by what you are willing to put into the sport. To which this rising medalist adds, “He taught me to never settle for small results – to believe that I could wear the maple leaf one day and always keep striving for that.”

Cristy Nurse : Sportsnet magazine - The Beauty Issue

Cristy Nurse : Sportsnet magazine - The Beauty Issue

THE FINAL WEEKS OF PREPARATION MEAN INTENSE FOCUS and COMMITMENT

Cristy’s focus at present is totally on intense training. “The summer is closing in so fast. I train 5-6 hours a day, eat and try to rest as much as possible so I can perform my next workout.” She admits that this schedule doesn’t leave a lot of time for fun, in the usual sense, but says she feels fortunate that several of her close friends from undergrad, who are also the girls she grew up showing cattle with, live and work relatively close by. As her focus narrows to Olympic tunnel vision, the media focus is shifting to Cristy herself and she was included in Sportnet Magazine’s “30 Most Beautiful Athletes on the Planet” in its March 12 issue. “I hope the photo helps bring some attention to rowing leading into the summer Games, because we have a very strong team on both the men and women’s sides, who deserve the coverage.” Having said that, she immediately restates where her full focus is at the present: Training for the Olympics!

BULLVINE BOTTOM LINE

“I try to make sure every decision I make at this stage puts rowing first so that when I’m sitting in the start gate of the Olympic final: I will have absolutely no regrets” – Cristy Nurse

Want to support Cristy and the Woman of Canadian Rowing as the drive to bring home gold in 2012?
Visit http://www.werow.ca/

PATTY JONES: Picture Perfect!

Patty JonesPatty Jones has a passion for cows and for people who share that passion.  “I work with a lot of new young farmers.  I tell them off the bat what they need to do.”  And she says they listen and pay attention. No doubt they recognize that with nearly forty years of experience photographing between 60 and 65000 cows, she knows what she’s talking about. Even longtime clients of Canadian Livestock Photography occasionally forget details.  Patty says the young guys know this is important. “I wouldn’t be working if I didn’t help my clients make money.  They’re not just taking pictures for the hell of it”! She is sincere about what everyone is aiming for. “If I can help farmers, especially the younger guys, to get going and make a little bit more out of their investment.  What the heck?  That’s what I do it for.”

ARE YOU READY FOR YOUR CLOSEUP?

Once the preparation details have been discussed Patty hopes to arrive and find the heads have been tied up they are all cleaned and everything goes ahead on schedule. If picture taking is new to the breeder Patty has a couple of suggestions: “Pick out the top mother cows.” Looking at the changing industry she adds” Nowadays, of course, pick the genomic heifers.” What a change this has made in the industry and for Patty. “My business has really increased in photographing heifers because of genomics.”

PATIENCE IS A NECESSARY VIRTUE

The secret to great pictures according to Patty comes down to “Patience”. Patty is emphatic about this and gives an example. “Daughters of Goldwyn have taught a lot of people patience.” This is a lesson learned over time. “Twenty years ago we wouldn’t have known what to do with them. Today we know the secret. Patience!” She says she even practices this while waiting at stop lights. “Waiting for five minutes … Patience is a virtue.”

GET THE PICTURE

Good photography is taking the same old picture, cow, situation … and looking at it from a different angle. “Good pictures have always been the key to cattle marketing.” Wherever breeders talk marketing they are told a picture is worth a thousand words.  “A lot of farms like Roybrook and Glenafton knew the importance of pictures and made good use of them.” She feels the industry knows it isn’t a choice.  Just do it.

A NEW PERSPECTIVE

Stepping back from the camera lens Patty points out that there are some changes in the perspective of the modern dairy farmer that she thinks are good for the longevity of the cattle breeders themselves, “The biggest change that I see with the young guys is that I would call them smart farmers.  This is not to say that previous generations were not smart.  But these new guys are not focused on fourteen hour days of manual labour.  We will have a lot healthier and older farmers. As it has with cameras, mechanization has come into play. Modern farm families see that it is very important to be able to get away.  Kids, wives and husbands need that time away to get renewed.” She supports this by quoting advice she gave a young farmer who complained that relief milkers can be awfully expensive. She pointed out, “So can losing half the farm!”  “Stop and smell the flowers” is something that she preaches and tries to practise.

CALL PATTY.  PATTY’S CALLING

A world traveller who gets to know new countries from the very best location – people’s barns and kitchens.” How did she get these opportunities? “I never had specific goals but as I look back on my career, I can see that everything built on ability and passion. Everything has led me to where I am today.  I live for this.  Every morning I wake up and wonder what I’ll see today.”  She recalls doing a picture for the Pope at his summer residence. She explains, “Special arrangements had to be made.  After the third time that I crossed the helicopter pad I asked myself, “How many Popes have stood on this same spot.” Awesome she admits but not the most memorable ever because she says, “Hopefully I haven’t had it yet!|

BULLVINE BOTTOM LINE:

Patty points to a career that is still evolving and teaching her new things about people, places and cows:

“SHOOT!  THIS IS WHAT I WAS MEANT TO DO!” Patty Jones

Want to take your marketing to the next level, download our free guide “The Dairy Breeders Guide to Facebook“.

CARSCADDEN: The Royal Footsteps

Brian Carscadden grew up on a dairy farm in eastern Ontario. Between the ages of nine and eleven he started down the path that would eventually lead him to a dream come true – Judging the Holstein Show at the Royal Winter Fair.  He recalls. “I was nine or ten and I remember distinctly going with our neighbour Jack James, a sheep farmer, to Ormstown Fair.  I watched the cattle show for a while and I was mesmerized by the judging process.”

STEP BY STEP

Brian defines the three steps that it takes to fulfill a dream such as his.  “You start out with a dream about going to the Royal.  Then comes the dream about showing at the Royal. Then you dream of owning an animal that show at the Royal.  The next step is the dream to be the judge at the Royal.  That is the hardest to acquire.”

For Brian the dream started young.  “When I was eleven I had never been to the Royal.  My dad and grandfather came back that year and talked about it and I said to myself, ‘You know what? I want to go that show!’ The third step was the real beginning. “The next year I went to the Royal and I’ve been there every year since!”  And so it is that Brian fulfilled his childhood dream. “Every young Canadian Holstein enthusiast dreams of that. I started at lower level shows and worked my way up to the big shows to where the Royal was the only big show I hadn’t judged.” In 2011 he was the Royal Holstein Judge. “There’s very few that actually get the opportunity to follow through! The whole experience was very emotional for me.”

Brian congratulating 2012 Grand Champion Eastside Lewisdale Goldwyn Missy

Brian congratulating 2011 Grand Champion Eastside Lewisdale Goldwyn Missy

FIT TO JUDGE

You know that a lifelong dream doesn’t happen just by luck.  Brian was focused on the goal and had a plan for how to make it come true. He advises judges who aspire to the Royal or Madison to be prepared. In Brian’s case, “Prior to Madison I watched videos from the past twenty years to give myself familiarity with the Show.  I saw different ways of doing things because I felt I needed to be aware of them.  Even terminologies that other judges used were an interesting part of the learning process.”  Carscadden then goes on to the physical side of things.  “A lot of the judges are farmers and are busy and in good shape. Callum McKinven is one of the toughest guys I know.  But I’m from the city.” Brian had a plan and he took his fitness to the next level. “Before Madison I started running and got up to ten to twelve miles a day.  At the show, I wore a pedometer.  I walked fourteen miles in two days of judging.” You might ask why Brian felt this was necessary.  He is emphatic. “You can’t judge well if you’re physically exhausted.  This is such an important show to the industry; you must do the best job you can!” Brian epitomizes the reason that Canada sets the benchmark for cattle judging worldwide!

FOR ALL THE RIGHT REASONS

We all wonder what the Judge in the middle of the show ring is thinking as he places the cows we are so passionate about. We want to know what he was thinking. Brian says, “Reasons are pretty important. I’m fortunate that, since the age of ten, I have had microphones in my hand. It is important to justify what you have just done.  If you can tell the crowd and satisfy them as to why their animal didn’t win, they may not agree but they can’t argue with you.” Brian says that his experience as a sire analyst and judge is the foundation that he has built on.”

HONESTY, INTEGRITY and AN OPEN MIND

Brian has always held himself to a high standard in all areas of his work. “I’ve learned the value of being professional.” He is aware that all eyes are on him, both in and out of the ring. “The biggest thing is to give an honest opinion.  Judge each cow on the day: not six months ago or three years ago.” For Brian, this kind of integrity applies outside the ring too.”Before the show, it is important to keep your nose clean.  I do not visit a farm within a month of the show. I don’t go to other shows. You must go into the ring with an open mind.”

At the Royal this year I topped the four year old class with a black cow from Jacobs.  Afterwards, Dave Crack came to me and said, ‘Jacob’s will be happy. That was the cow that was grand last week.’ I didn’t even know who she was.”

Brian Carscadden and Assoicate Judge Dave Crack

Brian Carscadden and Associate Judge Dave Crack

THE BULLVINE BOTTOM LINE

Brian Carscadden knows why he has the energy, enthusiasm and commitment to be a tireless cattle judge in Canada and around the world: “For me it’s a passion.  To be in the middle of the ring and see these great cows coming at you. It makes the hair stand up on the back of my neck —IT’S A RUSH” Brian Carscadden

Ocean View Genetics: The Fine Art of Marketing Great Breeding

When it comes to marketing dairy cattle, Pam Nunes leads the way.  Pam became the driving force behind this part of the business at Ocean View Genetics because of her background as owner and designer of Westwynde Communications.  “Since my company is an advertising firm, the marketing aspects for Ocean View pretty much became my job over the years. Marvin and Daryl always advertised in the World and believed in marketing, but as time and my company evolved I took on a larger role in the different aspects from advertising, showing and even sales.”  They were happy to make, milk and take care of the cows and let me handle the marketing.” For the last sixteen years, Pam and husband Daryl worked together to take strings out to the shows, put on the Harvest sales and helped evolve the marketing into what many people think of today as Ocean View.”

THE WOW FACTOR

The impact of great advertising has had a very positive effect on Ocean View. “I’m always amazed at the number of people who comment on our advertising. It’s good to know it gets noticed.” Getting noticed is the bottom line in the cattle business. “I remember the year Lindy Sheen went to Expo, and it was interesting how many people knew the cow at a glance. These were people not from our area who could have only ever seen her in print ads. That’s when you know advertising can be powerful.”

A HORSE OF A DIFFERENT COLOUR

Powerful advertising is everyone’s goal.  We put a lot of worry, time, consultations, proofing and reviewing into ad creation.  Pam says there can be a lighter side too.  “The funny thing is that so often our own ads are thrown together. Kind of like the shoe makers kids with holes in their shoes. There have been some instances where our ads actually started as horse ads and I needed an idea quick because our ad was due. So voila – out goes the horse and in goes the cow!”

Oceanview Mandel Zhandra EX-95-2E

Oceanview Mandel Zhandra EX-95-2E EEEEE Gold Medal Dam, Dam Of Merit

WHEN IT WORKS EVERYONE CAN NAME THAT COW!

You always want to attract attention with your marketing. Pam’s ads are good at that and she points to Mandel Zandra to illustrate. “She has been the easiest cow to ever work with over the years. She captured a lot of attention in the show ring with her style and it transmitted not only to her photos but also her offspring. She has 12 Excellent daughters so far. She lives in Wisconsin now and will turn 16 in March. She was the subject of many photos this fall during Expo. We had her in a pasture with 10 of her grand-daughters. It never failed that when people drove in they asked if that was her. We even had a gentleman from Japan show us the screen saver on his phone…it was Zandra.  If she had never been shown or advertised I doubt anyone would know the name today.

YOU’VE GOT TO STAND OUT FROM THE CROWD

Having said that, Pam knows the time it takes to stand out. In the cattle business most ads are done by the publications still. They can usually spend about an hour on an ad with all they do. “Our ads usually average three to five hours.  A magazine can’t spend that amount of time on each page they have. I am happy to say that I am really seeing more effort put into ads these days on the cattle side and there are some magazines now that do a great job with their ads.

Pam’s years of experience have added up to some clear ideas about what works.

  1. Ocean View Genetics adYOU CAN’T HAVE A GOOD AD WITHOUT A GOOD PHOTO
    “I also think you can’t have a successful ad without a great image. Making sure you have the cow looking the part and lots of help and a great photographer will make all the difference in successful photos. You can’t have a good ad without a good photo!”
  2. MAKE THEM WANT MORE
    Once you`ve got good photos! Make sure you get an eye-catching ad developed to go with them. Remember…the purpose of an ad is to attract the reader’s eye enough to get them to read it…and want more.
  3. REMEMBER. THE COW IS THE STORY 
    “A pet peeve of mine is if it’s unreadable. You can have the greatest looking ad but if you can’t READ it – it’s a failure. Too often you see design overwhelming the subject.  That’s always a recipe for disaster. It’s not a showcase for Photoshop effects or crazy backgrounds or fonts etc – it’s about the cows!
  4. K.I.S.S. and TELL
    Modern cattle advertising now needs to go one step further. It’s time to kiss and tell. K.I.S.S. Keep it simple stupid.  Pam feels strongly about this. “Keep your ad simple and put the detailed information on your website. Don’t try to tell them the entire history of your animal in the ad. It defeats its purpose.” The telling part happens on the internet. These days websites are essential to selling. For effective advertising, remember K.I.S.S. and TELL.
  5. IT ALL COMES DOWN TO DOLLARS AND COW SENSE!
    Use what you know to decide where your advertising dollar is best spent. Just like you shop around for the best corn or hay prices – do your homework on your advertising dollars too. Don’t be afraid to try different advertising venues and find out what ones work. Ask people where they saw your ad when you get calls or emails.” Use what you know to decide where your advertising dollar is best spent. With websites these days you can track where your traffic comes from. With print ads there is no way to easily measure your return, but if you do your homework you can get a feel for where you get the most response.

SUCCESS SELLS!

You know when your advertising is working because the success is right there in the sales’ figures.  Pam reports. “Our last two Harvest sales were exciting events to plan and execute. We did all the marketing and event planning for them, as well as lining up the fitting crew and deciding what the farm would consign. We’re super pleased with the number of success stories that have come from these sales with Reserve All-Americans and even 94-pt cows having gone through the ring.”

ON THE MOVE

Today Pam and Daryl have started “OCEAN VIEW GENETICS”. “We look forward to continuing the same path we have been on, only in Wisconsin.” And what a path that has been!

The accomplishments the Ocean View herd has made over the years are huge with over 330 Excellent cows that carry the prefix, 90 Gold Medal Dams and 11 cows over 300,000 lifetime. Pam sees more tributes in the future. “I think you’ll hear stories for years to come about success with animals purchased in Marvin’s dispersal on May 2nd. It’s going to be an opportunity to buy foundations.” Looking ahead she adds, “Although we’re not involved in the sale, we plan to attend and possibly add a few more cows that we weren’t able to buy before our move to Wisconsin.”

DOWNSIZING for A BIG MOVE

Going from 350 free stalls to 38 tie stalls has been the biggest challenge for “Ocean View Genetics”. Recalling the process, Pam says, “It really makes us focus on what animals we add to the milking herd. Our focus will be a little different from in the past.” Of course, each decision is already providing results to look back on. “What really shocked us was that we brought an old Outside that was dry with over 250,000 and figured we’d get the calf out of her and have to sell her. She actually had the first heifer on the farm for us and is now over 290,000 and just went Excellent. She just KNEW what her job was and took right to everything without a second look.”

SELLING IS AN ESSENTIAL PART OF OUR BUSINESS

The Nunes’ are excited about their plans for the future. “We figure we need to sell twenty head a year to keep at our size. We also have both said we don’t want more than either of us can milk by themselves. When the milker did not show up in California, it was a lot cows to milk, but we did it. Now it’s much less daunting if someone oversleeps! Actually our cows surprised us with how easily they adapted to the change.” Obviously, adapting is good for cows and good for people too!

THE BULLVINE BOTTOM LINE:  KEEP ON SELLING

“As we move forward, we are not going to be afraid to sell the good ones. Our plan is to keep the factories and sell the offspring that we need to allow us to stay in business.”
Pam Nunes, Ocean View Genetics

 

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Mapel Wood Farms – Invest in the Best! Forget the Rest!

WHAT’S YOUR MOTTO?

Len Vis, owner of Mapel Wood Farms, says his motto has always been:  “Invest in the best and forget the rest”. It was the driving force behind his first investment in 1991 in Mark Diamonds who became the brood mare of Mapel Wood Farms and it is what led him and his partners to invest in Bombi and Lilac.  “Investing in top cow families never lets you down.  You may not get it this generation or the next generation but those genetics always breed through eventually.” On any measurement scale, records, show ring, progeny or the bottom line these two families represent where Len sees his farm going in the future!

TO THE TOP BABY!

Len points to the dramatic changes happening in the dairy industry not only in the past five years, but in the last year.  He says, “The biggest change is that 90% of people coming to Mapel Wood are interested in heifers.” This was not previously the case when people wanted to look at cows. “I have never flushed so many virgin heifers as I have in the last year and we are getting big money for their embryo’s.”  Knowing what the market wants and providing it for them is another part of aiming for the best!

COMESTAR GOLDWYN LILAC - VG 89

COMESTAR GOLDWYN LILAC - VG 89, Goldwyn x Lila Z GLPI 2753 ALL-ONTARIO SR.2-YR 2008 NOM. ALL-CANADIAN SR.2-YR 2008

YOU’VE GOT TO “DO YOUR HOMEWORK”

In every area of running the Mapel Wood operation, Len relies on getting his homework done right.  This means investing in the right people to work with. He speaks with pride about his full-time employees, Chris Naves and brother Harold Vis and that he can rely on them 100% to keep things running smoothly and sale or show ready every day. Choosing the right investing partners is more homework done right that pays off.  Len says it is important for partners “to have the same philosophy, goals and commitment.” For him it has been a great experience.  “My two best partners have been GenerVations, Dave Eastman, and the O’Connor Brothers, Sean and Kelly.”

DON’T DO ANYTHING ON A WHIM

When you get to the real homework behind success in the cattle business Len is emphatic. “I never go to a sale on a whim.  If I’m in the market I have animals that I’ve got premarked in my catalogue.”  This is only the start of the decision-making process. For him the next thing is conformation. “I look at the ones I’m interested in.  If they don’t make it on conformation, they’re scratched!”  He has the steps clearly prioritized. “Cow families first.  Then sire stack. Then I start doing history on flush history.” Vis says there is nothing worse than buying something that doesn’t flush. You can be sure he always asks the seller about the flush history of the family. He looks at records. He thinks Holstein Canada’s free service is great. “A lot of times you just go on Holstein Canada. If you see 10 daughters from one mating, you know the family flushes.” Homework isn’t finished until he has checked out pictures. “For marketability, I like to see the dam and granddam all pictured.” Having said all that, the real test of getting your homework right is that final decision, to buy or not to buy. Len cautions, “Remember the Calf in the sales ring has to look the part. Conformation is still the most important thing when it comes down to the final bid. If she’s in the ring and you gut says something isn’t exactly right. Pull back. You’ve got to love that calf 100%!”

GEN-I-BEQ SHOTTLE BOMBI VG-89-6YR-CAN 2*, Shottle x Champion x Baler Twine, GLPI +2750

MAPEL WOOD MATH

Success for Len Vis and Mapel Wood Farms means making sure that all the numbers add up! Years of experience have given him some benchmarks for investing.  Investment benchmarks have changed pretty dramatically. “It used to take 1 kilo of quota to buy a good animal.  Today it takes 3 or 4 kilos of quota.” He feels the right animal will pay for your quota.  “When I started out in the business, if the right animal came across I would be willing to sell a kilo of quota to buy her.” He explains, “Your investment can triple in one year. A lot of guys don’t know that. Quota takes forever to pay off but buy into the right cow family you can have it paid off in no time.” That’s MapelWood math.

GENOMICS!  THE NEW MATH!

For better or worse, Genomics is on everybody’s page these days.  “You can’t be in the dairy business without genomics affecting you.” Regardless of all the controversy Len hears and wonders about he says, “Genomics have helped every farmer because hopefully Semex or your semen company is not buying those bulls that don’t have a chance ever to make it.” That’s the good news. He goes on, “Five years ago I did not sense Genomics was going to be this big. I don’t think anybody did.  What studs thought they would be selling young sire semen for $100?”  He knows it is the ongoing debate.  “There are so many different army camps of people… some are all for it …. Some are sitting on the fence waiting to see.” Waiting is not a key part of Len’s goal setting.

ONE STOP TO SHOP

Len’s goal is that people will come to Mapel Wood Farms as the “one stop to shop”.  He aims to be the “Wal-Mart of the cattle investing world.” The aim is to offer the best in several areas. “We want to have high genomic cows and heifers, show cows, red and white genetics, and polled genetics.” Aiming to have the best he is very enthusiastic.  ”Currently we’re buying embryos from Europe and still buying heifers and cows. Just recently we just sold a six year old cow for big money.” It pays to do your homework!

STICK TO THE GAME PLAN

Len is looking forward but he points to his own history. “Diamonds was a good investment but it was three generations later that I realized what a great investment that was. Sometimes when you invest you don’t reap the benefits the next day. That doesn’t mean you just sit and wait.” Obviously Len feels you must have a timeline like he and his partners did with Bombi and Lilac. “Five years ago we had a game plan. Today we are up to 300 head. We have been buying recipients.  We’re constantly flushing.”  From the beginning there was a target. “We are gearing up for a sale in November 2012.  Nothing has been done on a whim. We are going to see the results of our five-year game plan.” 

BOTTOM LINE:  Aim to be the Best!

“When you invest in the best – cow families, embryos, and heifers – your farm will rise to the top.” Len Vis, Mapel Wood Farms. 

 

 

 

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The Judge’s Choice – Investment advice from Tim Abbott

“What’s the plan?” We hear or refer to that question several times every day.  It’s the driving force when growing a business, or when you’re a resolving problem in the board room or, for those of us in the cattle industry, when you’re in the barn.  People like Tim Abbott thrive on finding the answer. The owner of St. Jacobs ABC knows that having a good plan, from the barn to the board room, is the cornerstone of success in the dairy cattle business today. Whether you are starting out or have more than twenty years in the business like he does, Tim says the first step must be, “Chart a plan”. That comes first. Then, you have to “know how your investment can accomplish your goals.” He sums it up clearly, “I think you need a plan for any investment in our business.”

“One size does not fit all!”  When it comes to investing in the dairy cattle business this can be modified to,” One plan does not fit all!”  You have to have a plan and it has to be a focused plan. That’s where the critical differences come in for someone like Tim Abbott.  “Whether it is show cattle or genomics or great maternal lines” he insists “You must have a plan for what you want to achieve”.

“Know what cattle you are focused on.” “For us we really prefer to buy cows.” He recognizes “There certainly is good money in buying the right heifer.” But he returns to his point, “At St. Jacobs ABC have focused on show animals, so milking cows are our preference.”

 “Investment cows need star power.” Here Abbot continues to fine tune what St. Jacob’s is looking for. We want “a cow that can become iconic as an individual”.  You might be wondering how they find that winner.  Tim explains, “The cows must have a sire stack that tells us they can be great and a maternal line that has proven to be successful.” You can never have too much information.  It is the basis of decision-making and good planning. “We always try to figure out how many daughters it will take to pay off our initial investment. We like to stay in the range of 10 or less daughters to get the purchase price back.”

Which brings Abbott to how important budgeting is to the planning process?  “Be sure you can afford to pay for what you buy.”

“Is that in the budget?” It seems a no brainer but the devil is in the details and in the budget too! Tim cautions” You need to budget for the expenses after your purchase.  IVF, flushing recips, advertising – these will add up no matter what your investment level is. Be sure you have the money for all of this.”  The money and what you spend it on is the key to success. “Over the years we have spent too much on average ones.” Although hindsight is 20/20, when looking at some past decisions he says he wishes “we had stayed with the great ones.”

“Stick with the great ones!” Tim feels that in today’s market, “There is very little middle ground.  Cows are commercial or very valuable.” In the last five years genomics has had a huge impact on the cattle business. “The genomic business is fantastic right now and the upper end has great value for the next generation and embryos.”

“Weigh In on the Genomics Debate” Tim’s view on this phenomenon is “Good breeder, type cows and heifers don’t have enough value in my mind but that is reality. IVF has had a huge impact because you can make daughters so efficiently and I think that is why the middle ground cattle have lost some value.

“Where’s the focus for St. Jacobs ABC?” Abbott summarizes the key issues. “We have chosen to stay out of the genomics game and focus on cows that are like our bulls … high type, great sire stacks and good female lines.”

 “Stay positive. Be careful.” “I think the good ones, whatever your focus, will continue to have tremendous value.  I think people will have to be careful with IVF not to make too many daughters of certain cows and watch the market very closely”. He sees three possibilities:

  • Big herds that have great access to recipients will have some success for sure.
  • Show cows will remain very valuable
  • Top genomic animals will be great property

THE BULLVINE BOTTOM LINE

FOCUS ON TOP GENETICS.  PLAN ON TOP DOLLARS.

As things change with testing bulls, the value of top genetics could keep going because of the potential for breeders to have very valuable bulls.  I think we will see some similarities to when there were many breeder proven bulls….the VERY top will make top dollars.” Tim Abbott, St. Jacobs ABC.

 

 

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Morsan Farms – Money Well Spent

Imagine someone comes up to you and says, “Make a huge commitment of your family, your money and your time.  Put it all into the Holstein dairy business. In less than ten years you will have one of the country’s largest dairy herds and your farm prefix will be recognized around the world.” It’s quite probable that you would assess that person as a few sandwiches short of a picnic.

Is it hard to believe? Yes!

Could it happen? Also, “Yes”.

The proof of this success story is Morsan Farms Ltd. owned and operated by Morris and Sandra Thalen.  They are living the dream.  When they moved their dairy operation to Ponoka, Alberta in 1996, they milked 200 commercial grade cows. Today 80% of the herd is purebred. They milk between 1600 and 1800 cows and own about 250 dry cows, as well as 3500 head of young stock. They have genetics from 300 cow families and provide breeding stock to dairy farms in 21 countries. While it may sound like an “as seen on TV sales pitch”, their success is actually based on their skills as producers and business managers.

Eastside Lewisdale Gold Missy - Grand Champion WDE and Royal '11

Eastside Lewisdale Gold Missy - Grand Champion WDE and Royal '11

Don’t Waste Time Looking in the Rear-view Mirror

The minute we are faced with outstanding success, human nature makes us ask, “Yeah but.  What mistakes did you make along the way?” It could also be human nature that successful businesses don’t spend a lot of time on their mistakes or the would’a, could’a, shoulda’s.  Chris Parry, who manages the genetics and marketing side of the business at Morsan Farms Ltd, points out, “there is something to be learned even with those few purchases that could have worked out better”.  He recommends that you “Do your homework. Make the decisions.”  That is probably what led to one of their biggest successes. Chris points to Eastside Lewisdale Gold Missy. “She has to be the biggest name so far.”

Teamwork is Your Best Investment

With obvious pride Morris and Sandra say, “It’s been a great privilege to work with our children and see their interests in Morsan Farms develop.” The Thalen’s know that this family teamwork is mirrored by their eighteen full time staff and is the foundation for their continued success. The dairy business is all about relationships – cattle and people – on the farm and off.   Morris says, “Our philosophy is complete customer satisfaction. I can tell you that for every 1000 animals we sell, 950 of them are sold over the phone.  That has everything to do with trust.”

With their rapid growth, exacting attention to detail and over-riding goal of delivering the very best, it isn’t surprising that Morsan Farms Ltd. has attracted many partners. In the business world, volumes have been written on the pluses and minuses of business partnerships. Chris Parry has a positive outlook on this part of the business. “Investing with partners can be extremely beneficial to long-term business as long as all management matters are clearly defined ahead of entering into any investment agreement. There are many examples of successful partnerships and a few examples of unsuccessful partnerships”. He considers and then adds, “I think partnerships that don’t work are the ones where partners receive unexpected surprises which cause friction.  In most cases our experience with partners has been exceptional.” He sums up the partnership discussion by saying, “We have a lot partners who have now become great friends of the business.”

It is an exciting time to be in the dairy cattle business and Chris was emphatic that the first step in investing in dairy cattle is to know your own goals first.  He offered many possibilities. “I think if you are looking to invest in genetics the key is to decide what your expectations are? To improve your herd? To market genetics? To market the business? To bring in a direct or indirect return on the investment? To put bulls in AI and work in the genomics market? When these questions are answered then it’s time to do your homework”. Doing the homework is what Morsan Farms Ltd. is obsessive about.  The “first step is to identify the consistent cow family and the best member of that family you can find. Then it is simply down to the investment level you are comfortable with and your expectations on the return on that investment”.

Where is the Excitement in Cattle Investing Today?

MS Chassity Goldwyn Cash

MS Chassity Goldwyn Cash

Everyone is talking about Genomics.  Morsan Farms Ltd. has a plan.  Chris Parry’s personal view is “I look at this as a positive not a negative. Lots of investment has been made in this new area of the industry which would not have been made before. A good percentage of this investment has come from outside of the industry and this is a good thing”. He cautions, “The danger here is again down to expectations. Know the science and know this part of the industry and your investment will be justified” He throws in a word to the wise, “Make sure you invest in genomics backed by a good sound cow family so if you don’t get the number you still have something to work with.” When pressed for examples Chris pointed out, “Over the past two years or more the majority of the purchases have been based on genomics most notably in cows like MS Chassity Goldwyn Cash, MS Atlees Shottle Aubry, MS Atlees Goldwyn Ariel just to name a few”. Chris summed up this discussion by looking to the future. “I would say the genomic investment will continue to be the driving force in the industry but I see the investments made will have a higher degree of calculation and understanding.”

THE BOTTOM LINE: From Day One, Set Yourself Up for Success!

Everyone involved with Morsan Farms Ltd. shares real enthusiasm for their work.  They see breeders as dedicated people, like themselves, who are passionate about the industry. “We have to be. To work the long hours we all put in 365 days a year in all-weather conditions takes a unique breed of people. This is normally the same drive that makes your business investments succeed”.  It all comes down to teamwork.  Good information.  Trust you’re your first impression when looking at a potential investment is normally the correct one. Talk to people in the industry whom you respect.  Get good information.  Don’t fall for the hype.”

Morsan Farms is an example of exactly that path. Relatively unknown just six years ago and now a well-respected brand name in the industry backed by an extremely dedicated family and motivated professional staff.  

 

 

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