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Bob Hagenow: A Legacy Built on a Handshake

Bob Hagenow’s firm handshake reaches your soul, reflecting his 40-year commitment to transforming the dairy industry. From the show ring to the boardroom, Bob’s servant leadership and genuine passion for helping others succeed have made him a trusted voice and mentor, shaping the future of dairy one connection at a time.

With a firm handshake that reaches your soul and an unwavering commitment to making every interaction count, Bob Hagenow has spent four decades transforming the dairy industry through genuine connections and servant leadership. Growing up on a registered Holstein farm located south of Green Bay, Wisconsin, Bob learned early that success comes from helping others succeed. Whether he’s in the World Dairy Expo show ring, where he’s served as ring steward for 40 years, mentoring young professionals, or solving complex farm challenges, Bob approaches each interaction with the same level of care and attention that has made him one of the industry’s most trusted voices. His philosophy is simple yet profound: “If you don’t have people stepping up, if you don’t have vibrant organizations adding to a community, you don’t have a community.”

A Family Foundation 

The morning mist still lingers over the Holstein dairy farm just south of Green Bay, Wisconsin, where a young Bob Hagenow learned his first lessons about life, loss, and the unbreakable bonds of family. In the barn where his father taught him the value of hard work, Bob recalls those early years with a mix of nostalgia and reverence. 

“Growing up on the farm, you learn quickly that success isn’t just about the work you do – it’s about the people you do it with,” Bob reflects, his voice carrying the warmth of cherished memories. Alongside his sisters Carla Willis Gunst and Amy Ryan, he learned that family ties run as deep as dairy roots. 

Life took an unexpected turn for Bob’s family shortly after he graduated from college in the spring of 1985. The loss of their mother left a void that could have broken many families but instead became a testament to their resilience. At that time, Bob had just started working for the Brown Swiss Association, which limited his ability to support his family directly during this challenging period.
Bob’s grandmother, Naomi Otto (his mother’s mom), emerged as the family’s pillar of strength. Her unwavering support and guidance were crucial in helping Bob’s father navigate life without his wife and caring for young Amy, who was only seven years old.

Amy, born in 1978 when Bob was a sophomore in high school, had always looked up to her older siblings. In the wake of their mother’s passing, the family’s resilience and Grandmother Naomi’s supportive presence became even more crucial. This challenging period, while difficult for Bob to navigate from afar due to his new professional responsibilities, ultimately shaped the strength of character and commitment to others that would define his future contributions to the dairy industry.

“Those early years taught us that nothing is insurmountable if you support each other,” Bob shares, his firm handshake matching the conviction in his voice. The family’s strength grew when their father remarried, bringing two half-brothers into their close-knit circle. Today, one brother captures the beauty of agriculture through innovative drone videography, while the other serves rural communities as an accomplished electrician. 

“Every person has unique gifts,” Bob says, sharing wisdom from watching his blended family flourish. “My father showed us that leadership isn’t about having all the answers – it’s about helping others discover their path while maintaining those core values of hard work, integrity, and commitment to community.” 

This foundation of family resilience and the daily lessons learned in the barn influenced Bob’s belief that success results from assisting others in achieving their goals. This principle would shape his four decades of service to the dairy industry. 

Bob Hagenow with his wife Lisa and daughters Ashley and Sarah, showcasing the family’s deep roots in the dairy industry and their shared passion for agriculture
Bob Hagenow with his wife Lisa and daughters Ashley and Sarah, showcasing the family’s deep roots in the dairy industry and their shared passion for agriculture

A Philosophy of Service 

On a warm August morning at the Wisconsin State Fair, Bob Hagenow’s voice cuts through the humid air, ringing clear across the show ring as he announces the dairy show. Despite the heat, his enthusiasm is palpable as he weaves educational tidbits between class announcements, helping spectators understand the magic unfolding. The early morning start does little to temper the rising temperatures, but Bob’s engaging commentary captivates the audience, offering a welcome distraction from the summer heat.

“The only way you’re going to reach your goals or objectives in life is to help everybody else around you be successful,” Bob reflects, his eyes lighting up as he shares the philosophy that has guided his four decades of service to the dairy industry. This isn’t just a saying for Bob – it’s a way of life demonstrated through countless hours of volunteer work and mentorship. 

During his 11 years on the Rio Community Schools board, Bob dedicated 5-7 hours monthly to provide governance and oversight, bringing vital private sector perspective to public education. When faced with the challenges of the COVID-19 pandemic, his leadership helped develop a three-pronged approach focusing on safety, adaptability, and normalcy for students. 

“If you don’t have people stepping up, if you don’t have vibrant organizations adding to a community, you don’t have a community,” Bob emphasizes, his commitment to service evident in every word. “It’s that simple.” 

His approach to building relationships goes beyond traditional networking. Like a master gardener nurturing seedlings, Bob cultivates connections through trust and genuine care. “Nothing happens without trust,” he often says, citing Stephen M. Covey’s “The Speed of Trust” as a guiding principle in his interactions. When trust is present, he explains, everything moves smoothly; without it, progress slows to a crawl. 

Bob maintains the same philosophy in the show ring at county fairs or board rooms, making crucial decisions: “I learn 25 different things daily.” This perpetual curiosity and willingness to grow have made him a leader and a beloved figure in the dairy community—someone who approaches every handshake to make a difference and touch souls, not just hands. 

Bob Hagenow and his daughter Ashley share a moment of joy at the Wisconsin State Fair. Bob, known for his firm handshake and unwavering commitment to the dairy industry, stands proudly next to Ashley, who followed in her father’s footsteps into agriculture and served as Alice in Dairyland. Their beaming smiles reflect the values of hard work, family commitment, and passion for the dairy industry that Bob has instilled in his children. This candid snapshot captures the essence of Bob’s legacy - not just as an industry leader, but as a father who has passed on his love for agriculture to the next generation.
Bob Hagenow and his daughter Ashley share a moment of joy at the Wisconsin State Fair. Bob, known for his firm handshake and unwavering commitment to the dairy industry, stands proudly next to Ashley, who followed in her father’s footsteps into agriculture and served as Alice in Dairyland. Their beaming smiles reflect the values of hard work, family commitment, and passion for the dairy industry that Bob has instilled in his children. This candid snapshot captures the essence of Bob’s legacy – not just as an industry leader, but as a father who has passed on his love for agriculture to the next generation.

Building Trust Through Connection 

Bob Hagenow stands as a pillar of calm amid the controlled chaos of championship classes in the bustling show ring at the World Dairy Expo. His steady presence has guided exhibitors, judges, and fellow volunteers through 40 years of challenges and triumphs. With each firm handshake and direct eye contact, he builds the foundation of trust that has become his trademark. 

As a ring steward at World Dairy Expo, Bob’s calm demeanor proved particularly valuable during the 2024 show, when the threat of H5N1 bird flu created unprecedented challenges. Through countless meetings with health departments and agricultural officials, his steady leadership helped ensure the show continued. Bob assisted the World Dairy Expo staff and Dr. Sheila McGuirk, a renowned veterinarian and long-time contributor to the World Dairy Expo, in implementing robust biosecurity measures and health protocols.

“The quality of the show we pulled off in 2024, despite all the uncertainties with H5N1, was a proud moment for everyone involved behind the scenes,” Bob reflects. “It took a lot of meetings and a lot of effort, but that’s what happens when people trust each other and work together. Dr. McGuirk’s expertise was invaluable in navigating the complex health and safety requirements we faced.”
Bob’s collaboration with Dr. McGuirk, who has been actively involved with the World Dairy Expo since 1983 and was named Industry Person of the Year in 2012, exemplifies the spirit of cooperation that has made the event a cornerstone of the dairy industry. Their combined efforts in addressing the H5N1 challenge demonstrated the Expo’s commitment to animal welfare and public health, ensuring that this vital industry gathering could continue safely despite the unprecedented circumstances.

His commitment to fostering trust extends to his work with youth in the industry. Over four decades, he has written hundreds of letters of recommendation for students, seeing potential in young people and helping them build their futures. In the show ring, he’s judged approximately 350 shows since college, always taking time to make each event a valuable learning experience for young participants.

Learning Never Stops 

In the bustling halls of the World Dairy Expo or the quiet moments before a farm team meeting, Bob Hagenow’s eyes light up with the same infectious enthusiasm he’s carried for over four decades in the dairy industry. “I’m proud almost to admit that the older I get, the dumber I’ve gotten,” he says with a characteristic warm smile. “I learn something or 25 different things every single day”. This perpetual curiosity isn’t just a catchphrase for Bob – it’s a way of life that shapes every interaction. 

Drawing from Stephen M. Covey’s “The Speed of Trust,” Bob has developed a unique approach to building teams and developing leaders. “Nothing happens without trust,” he emphasizes. “When trust is present, everything moves smoothly. Without it, progress slows to a crawl”. His innovative work with the Insights Corporation methodology from Scotland has transformed how farm teams understand themselves and each other. Rather than pigeonholing people into rigid categories, Bob uses a simple color system to help team members recognize their natural styles and gifts.  

What sets Bob apart is his commitment to servant leadership. “The only way you’re going to reach your goals or objectives in life is to help everybody else around you be successful,” he reflects. This philosophy has guided his approach to developing high-functioning, efficient teams where time isn’t wasted “putting out fires”. 

Despite the industry’s constant evolution, Bob maintains the enthusiasm reminiscent of someone just starting their career. “I wish I were 30 years younger,” he says, his eyes excited when discussing emerging technologies and artificial intelligence in dairy management. “The quality of students coming now and understanding some of this and the quick ways they can adapt is enjoyable to watch”.

Industry Innovation and Leadership

Bob Hagenow with the Vita Plus team, exemplifying leadership and collaboration in the heart of dairy country. With over 38 years of service, Bob continues to inspire and guide his colleagues toward innovation and success in the dairy industry
Bob Hagenow with the Vita Plus team, exemplifying leadership and collaboration in the heart of dairy country. With over 38 years of service, Bob continues to inspire and guide his colleagues toward innovation and success in the dairy industry.

Bob Hagenow has driven Vita Plus Corporation’s growth and success for nearly four decades. His journey from nutritionist to regional business manager exemplifies his commitment to innovation and leadership in the dairy industry. 

Bob’s impact on Vita Plus has been transformative. His deep understanding of the dairy marketplace has been instrumental in the company’s significant growth. As a regional business manager, he leads multiple teams and maintains key dealer partnerships while continuing to provide nutrition and business consulting to farm customers. His influence reaches all 400-plus employee-owners at Vita Plus. 

Organizational Development 

Bob played a crucial role in shaping Vita Plus’s corporate culture. He was integral in developing the company’s values statement and spearheaded several employee cultural and leadership development programs. His pioneering work with Insights® Discovery and Crucial Conversations training has fostered the organization’s strong ownership and teamwork culture. 

Research and Innovation 

Bob’s extensive knowledge of dairy nutrition and farm business management has significantly impacted today’s producers. He has successfully implemented numerous company-led and university partnership research projects and on-farm trials. These initiatives have covered a wide range of areas, including: 

  • Amino acid nutrition
  • Housing developments
  • Forage management
  • Automated milking system (AMS) technology
  • Sustainability practices
  • Methane reduction strategies

People Development 

Perhaps Bob’s most enduring legacy is his role as a developer of people. His commitment to customers, extensive cow-side knowledge, farm management expertise, and highly developed communication and team-building skills have benefited countless employees, interns, and dealer staff. This focus on nurturing talent has helped create a strong, knowledgeable workforce. 

Bob’s exceptional contributions to Vita Plus have not gone unnoticed. He is one of only three employees in the company’s 75-year history to receive the Vita Plus Award of Excellence twice, a testament to his enduring impact and leadership. 

Through his innovative approaches, research commitment, and dedication to developing people and processes, Bob Hagenow has consistently demonstrated the qualities of a true industry leader. His work at Vita Plus serves as a model for how individual leadership can drive company-wide success and industry-wide progress.

Community Builder 

In the small town of Rio, Wisconsin, Bob Hagenow’s impact on the local school board resonates, even after his tenure ended in April 2024. For 15 years, Bob’s voice carried through the school board meeting room with the same warmth and conviction he brings to every interaction, helping shape the future of his community’s youth. 

“I pretty quickly could see that our small school district was a unique and vibrant district,” Bob recalls, his eyes lighting up as he shares the moment he first got involved. “It was also clear that a school district needs the community and parents to be involved to remain vibrant.” 

His journey into community service began unexpectedly. “I made the mistake – and I say this tongue in cheek – of attending a couple of school board meetings to see what they were doing for health insurance,” Bob chuckles. Those few meetings led to a conversation with the superintendent and a 15-year commitment that would help shape the district’s future. 

During the challenging times of COVID-19, Bob’s business acumen proved particularly valuable. The board developed a three-pronged approach focusing on safety, adaptability, and normalcy for students. “It’s similar to how we use the Vita Plus values to guide daily professional activities,” Bob explains, “or how farms use their mission statements to guide their work.” 

Even after stepping down from the school board, Bob’s philosophy about community involvement runs deep: “If you don’t have people stepping up, if you don’t have vibrant organizations adding to a community, you don’t have a community. It’s that simple.” This belief drives him to contribute wherever he can, from emceeing dairy breakfasts to announcing at the Wisconsin State Fair, where he weaves educational tidbits between class announcements to help spectators understand the magic unfolding before them. 

“You want to be energized? Do you want to get perspective? Go volunteer somewhere – anywhere,” Bob emphasizes. “It gives you a whole other look at life and fills your cup.” His dedication to community service, exemplified by his long-standing commitment to the Rio Community Schools, inspires others to get involved and make a difference in their local communities. 

Mentoring the Next Generation

Whether in the bustling halls of the World Dairy Expo or during a quiet moment at a county fair dairy show, Bob Hagenow’s commitment to developing future industry leaders shines through. His approach to mentorship extends far beyond traditional teaching—it’s about building confidence, character, and connections that last a lifetime. 

“The only way you’re going to reach your goals or objectives in life is to help everybody else around you be successful,” Bob emphasizes, sharing the philosophy that has guided his decades of youth development work. 

  • Has written hundreds of letters of recommendation over twenty years for students competing for scholarships and awards
  • Coached numerous dairy judging teams to success at both county and state levels
  • Served as board president of the Wisconsin 4-H Dairy Fund
  • Has judged dairy shows in over half of Wisconsin counties, always taking time to make each show a learning experience for young participants

As one of the first off-campus advisors for the Badger Dairy Club alongside his wife, Lisa, Bob played a key role in mentoring the next generation of dairy professionals. His dedication to youth development earned him induction into the Wisconsin 4-H Hall of Fame in 2020, recognizing his exceptional service and commitment to developing future industry leaders. 

“4-H was very formative to the development of Bob’s leadership skills and ability to work with many people. Skills he has used throughout his lifetime,” notes one colleague. These experiences shaped his belief in the importance of hands-on learning and mentorship. 

His mentoring approach focuses on building trust and fostering growth. “Nothing happens without trust,” Bob often says. Whether instructing at Badger Dairy Camps or conducting team meetings, his goal remains consistent: helping others discover and develop their unique talents while maintaining the core values of hard work, integrity, and commitment to the community. 

A Daughter’s Perspective 

76th Alice in Dairyland Ashley Hagenow poses with ‘Shakira,’ the Supreme Champion cow at the 2023 World Dairy Expo in Madison, Wisconsin. As Wisconsin’s agricultural ambassador, Hagenow promotes the state’s diverse dairy industry while connecting with both rural and urban audiences.
76th Alice in Dairyland Ashley Hagenow poses with ‘Shakira,’ the Supreme Champion cow at the 2023 World Dairy Expo in Madison, Wisconsin. As Wisconsin’s agricultural ambassador, Hagenow promotes the state’s diverse dairy industry while connecting with both rural and urban audiences.

Ashley Hagenow sees her father’s impact on the dairy industry as far beyond his professional achievements. “The definition of success is making others around you successful,” she recalls as one of her dad’s famous sayings—a philosophy he’s embodied throughout his career as a mentor, coach, volunteer, judge, nutritionist, father, and more. 

His dedication to youth development is perhaps best captured in a trademark moment at dairy cattle shows. “If you have had the honor of seeing Dad at a show, one of his favorite things to do is physically crawl (on all fours) under the animal of the winning showperson,” Ashley shares with a smile. “To Dad, this shows the utmost trust and respect that the animal has for their lead person, and the crowd loves this spectacle.” 

From her earliest memories, attending dairy shows was a family affair. While Bob demonstrated his talents as a judge at over 300 county and state fair shows, Ashley and her sister Sarah found their adventures, from purchasing rabbits for 4-H projects to consuming plenty of fair food. His passion for the industry inspired both daughters to become deeply involved in 4-H and FFA, with a special focus on judging and exhibiting dairy cattle. 

“Dad’s coaching style in dairy judging is to make every experience a learning experience,” Ashley reflects. “Whether you earned a 50 in the class or placed the class backwards from the officials, there was always something to learn from each class to improve for the next practice or contest.” 

For Ashley, who followed her father’s footsteps into agriculture and served as Alice in Dairyland, these values of accountability, intentionality, confidence, perseverance, leadership, community, curiosity, and a healthy dose of humor continue to guide her career path – a testament to Bob’s lasting impact on the next generation of dairy leaders. 

Looking to the Future 

In a quiet moment between meetings at the World Dairy Expo, Bob Hagenow’s eyes light up with the enthusiasm of someone just starting their career as he discusses the future of dairy. His contagious passion spreads to everyone in the room as he leans forward in his chair, gesturing animatedly.

“I wish I were 30 years younger,” he says, his voice filled with genuine excitement. “North America has the resources, infrastructure, people, and culture that positions us perfectly to feed the rest of the world.”

His optimism about the industry’s future is grounded in practical experience but fueled by emerging possibilities. 

For Bob, the future isn’t just about technology—it’s about the people who will shape it. “The quality of students coming now and their quick ways to adapt are just enjoyable to watch,” he says, his voice carrying the pride of someone who has dedicated his life to mentoring the next generation. It will be a bright future for a long time.”

The Bottom Line

When you meet Bob Hagenow, that firm handshake – the one that reaches your soul – tells you everything you need to know about the man who has spent four decades improving the dairy industry, one person at a time. His philosophy is succinct: “To reach your goals, help others succeed.” 

In a digital world, Bob’s genuine approach to relationships showcases the power of human connection. That iconic handshake symbolizes more than a greeting—it embodies a promise to make every interaction count, approach each challenge with unwavering integrity, and help others succeed before seeking personal recognition. 

“I hope they would say there’s a guy who always shook my hand with the intent to make a difference and shake with my soul rather than my hand,” Bob reflects on his legacy. This simple statement captures the essence of a man who has transformed countless lives through his commitment to servant leadership, whether in the show ring at the World Dairy Expo, mentoring young professionals, or solving complex farm challenges. 

As the dairy industry continues to evolve with new technologies and challenges, leaders like Bob Hagenow remind us that success isn’t measured just in milk production or profit margins – it’s measured in the lives we touch, the relationships we build, and the difference we make in our communities. His legacy isn’t just about what he’s accomplished; it’s about how he’s inspired others to reach higher, dream bigger, and always remember that nothing happens without trust. 

Next time you shake hands, follow Bob Hagenow’s example. Aim for their soul, not just their hand, to make a lasting connection. That’s how lasting change happens, one handshake at a time. 

Key Takeaways:

  • Bob Hagenow has spent over four decades transforming the dairy industry through genuine connections and servant leadership.
  • He grew up on a registered Holstein dairy farm in Wisconsin and has been with Vita Plus Corporation for 38 years, rising from nutritionist to regional business manager.
  • Bob is known for his firm handshake and commitment to making every interaction count, embodying the philosophy that success comes from helping others succeed.
  • He has been a ring steward at the World Dairy Expo for 40 years and has judged approximately 350 dairy shows since college.
  • Bob has been instrumental in developing innovative feeding strategies and partnering with universities on research trials.
  • He is recognized for his work in youth development, including coaching judging teams, writing recommendation letters, and supporting 4-H and FFA programs.
  • Bob served 11 years on the Rio Community Schools board, bringing valuable private sector perspective to public education.
  • He has received numerous honors, including induction into the Wisconsin 4-H Hall of Fame and the Honorary Recognition Award from UW-Madison’s College of Agricultural and Life Sciences.
  • Bob is known for his ability to facilitate difficult conversations and guide people to practical solutions, making him a respected leader in the industry.
  • His impact extends beyond professional achievements, as he has mentored countless individuals and contributed significantly to community service and industry promotion.

Summary:

Bob Hagenow, a respected figure in the dairy industry for over four decades. Growing up on a Holstein dairy farm in Wisconsin, Bob has dedicated his career to serving and advancing the dairy community. As a regional business manager at Vita Plus Corporation, he has played a crucial role in the company’s growth and innovation. Bob’s impact extends beyond his professional role, encompassing youth development, community service, and industry leadership. His commitment to mentoring, judging dairy shows, and volunteering at events like World Dairy Expo has earned him numerous accolades, including induction into the Wisconsin 4-H Hall of Fame. Known for his firm handshake and genuine approach to relationships, Bob embodies the spirit of servant leadership, consistently prioritizing the success of others over personal recognition.

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From Milk to Mandate: Bloyce Thompson’s Journey from Dairy Farmer to Deputy Premier

Meet Bloyce Thompson, PEI’s Deputy Premier, who starts each day at 4:30 AM milking cows before heading to parliament. From breeding world-class Holsteins to championing agricultural policy, he proves effective leadership grows from getting your hands dirty before dawn.

The smell of fresh sawdust mingles with the early morning fog as Bloyce Thompson strides through his barn at 4:30 AM. His well-worn boots leave familiar tracks in the bedding as he moves with purpose between the rows of Holsteins, not on the ground. In three hours, he will change into polished dress shoes and a suit jacket, transitioning to his role as Prince Edward Island’s Deputy Premier. But first, there are cows to be milked. This seamless shift from the barn to the legislature isn’t just part of Thompson’s daily routine—it symbolizes how skills from dairy farming can lead to success in politics. Even as he shapes agricultural policy for an entire province, Thompson continues to start each day by getting his hands dirty alongside his farm team, showcasing the connection between his past and present roles. 

“In 2019, Thompson achieved what many thought impossible: unseating a sitting premier by just 104 votes. But those who know him weren’t surprised. His attention to detail in developing world-class Holstein genetics and his genuine community connection as a baseball coach and church elder were invaluable in his unexpected journey from the barn to legislature.”

The Roots of Leadership 

The first rays of sunlight pierce through the morning mist at Eastside Farm, where Bloyce Thompson’s story began. Located 10 kilometers northeast of Charlottetown, the farm’s weathered buildings and well-trodden paths tell a tale of three generations who have worked this land, each adding their chapter to a legacy of agricultural excellence. Thompson’s journey from dairy farmer to Deputy Premier was shaped by early lessons learned in these barns. 

Early on, Thompson’s innovative spirit set him apart from other farmers who solely focused on production metrics, as he recognized opportunities for creative promotion. His unique approach to showcasing his prized Holsteins through professional photography against PEI’s scenic landscapes demonstrated an ability to think beyond traditional farming boundaries. 

Thompson combined the knowledge from Dalhousie Agricultural College with generations of practical wisdom. His dedication to the craft led him to share his expertise in breeding cows across continents beyond PEI’s borders. Yet despite his international recognition, Thompson’s heart remained firmly rooted in the local community, coaching baseball and serving as Vice President of Old Home Week. 

“My earliest memories are of following my father through the barn,” Thompson reflects, his voice carrying the weight of inherited wisdom. “He taught me that success, whether with cows or people, comes down to paying attention to the small details and treating everyone – animal or human – with respect.” These early lessons in empathy and attention to detail would later prove invaluable in his farming and political careers. 

Together with his wife Terri and their three children – Alyson, Jenell, and Taylor – Thompson has built more than just a successful dairy operation. Through market downturns and trade disputes, his optimistic perspective and innovative spirit have remained constant, forging a leader who understands the soil beneath his feet and the aspirations of the people he serves. 

Eastside Holstein’s Legacy of Excellence

Nestled 10 kilometers northeast of Charlottetown, Eastside Farm is a testament to Bloyce Thompson’s legacy of excellence in dairy farming. More than just a successful dairy operation, Thompson built a globally recognized brand known for its exceptional Holstein genetics. His crowning achievement was co-breeding Eastside Lewisdale Gold Missy EX 95. This cow succeeded as Grand and Supreme Champion at the World Dairy Expo and the Royal Winter Fair. 

Thompson’s innovative approach to promoting his herd became legendary within the industry. For over 20 years, he organized creative photo shoots featuring his prized Holsteins against some of Prince Edward Island’s most scenic backdrops, from the beaches of Blooming Point to the historic grounds of Province House. These photographs were later compiled into a coffee table book, illustrating his knack for finding fresh ways to showcase the dairy industry during challenging times. 

“One of Thompson’s innovative Holstein photo shoots at Blooming Point Beach, showcasing his creative approach to promoting the dairy industry”

His expertise in bovine livestock breeding extended beyond Prince Edward Island’s shores, allowing him to share knowledge with dairy communities in the United States, Japan, and Portugal. This deep understanding of the science and art of dairy farming earned him a place on the Genetic Evaluation Board of the Canadian Dairy Network, where he played a part in shaping the future of Canadian dairy genetics. 

Situated near the picturesque shores of Prince Edward Island, Eastside Holsteins has achieved worldwide recognition for its distinguished cow families and successful show ring winners. Despite market downturns and industry challenges, Thompson maintained an innovative spirit and unwavering commitment to excellence, establishing Eastside Holsteins as a leader in dairy genetics and farm management. (Read more: EASTSIDE HOLSTEINS – Where Modern Marketing Rises to the Challenge)

From Parlor to the Legislature 

Thompson after being appointed Deputy Premier and Minister of Agriculture in April 2023
Thompson after being appointed Deputy Premier and Minister of Agriculture in April 2023

Stepping from the sunlit pastures of his family’s dairy farm into the legislature chambers was not an obvious path for Bloyce Thompson, known for his unwavering dedication to Holstein genetics and meticulous herd management. Yet, his uncanny ability to connect with people and distill complex issues into relatable terms quickly set him apart as a natural leader. “I grew up solving problems on the farm, whether it was the challenge of maintaining herd health or the intricacies of global dairy markets,” Thompson recalls. This problem-solving prowess laid the foundation for his political journey. 

When Thompson first considered running for office, it was not ambition but a sense of duty that guided him. Friends and family recall his late-night conversations, nervously jotting down notes as he pondered the prospect of trying to make a difference beyond the farmland. “I wanted to stand up for the kind of leadership that truly listens to and serves the community,” he confides. This authenticity and commitment fueled his grassroots campaign 2019, which many describe as a David versus Goliath battle. Against all odds, Thompson secured a stunning victory by defeating the sitting premier, an achievement he humbly attributes to an unwavering belief in community-driven change and the support of those who believed in his vision. 

Thompson states, “Farming taught me about hard work, perseverance, and humility—values I carried to the doorstep of every voter.” His triumph lies in the political victory and his unwavering connection to his farming roots, demonstrating that even the most surprising journeys can originate from the heart of the farm. As he stood victorious, a Panorama of Holstein Fields behind him, it was clear Bloyce Thompson was ready to bridge the gap between agriculture and politics, not by leaving one world behind but by bringing them together in a new light.

Dairy Expertise in Action 

In the predawn hours at Eastside Farm, Thompson’s expertise shines through in every detail—from analyzing DHI records to making critical breeding decisions. His journey from a local dairy farmer to an international genetics expert didn’t happen overnight. It came through years of careful study, innovative thinking, and an unwavering commitment to excellence in dairy farming. 

“Being the Minister of Agriculture and a farmer is something that I am proud of as I know firsthand the struggles that farmers face, and I can empathize with those I represent,” Thompson shares, his voice carrying the passion of someone who’s lived the challenges he now helps address through policy. 

His advocacy for farmers goes beyond conventional agricultural matters, encompassing various issues affecting the farming community. Thompson’s practical farming experience allows him to explain precisely how changes would affect daily operations when implementing new environmental regulations. This hands-on knowledge has proven invaluable in creating more farmer-friendly policies that balance environmental stewardship with agricultural sustainability. 

One of Thompson’s most meaningful initiatives emerged from personal experience within the farming community. After losing a fellow dairyman to suicide, he championed the creation of FarmersTalk.ca, a mental health resource for PEI farmers and their families. This initiative demonstrates his deep understanding that agriculture success requires supporting farming families’ physical and psychological well-being. 

Despite market downturns and trade disputes, Thompson’s unwavering innovative spirit and commitment to excellence have solidified his position as a leader in dairy genetics and farm management. His approach to problem-solving—whether in the barn or the legislature—reflects the practical wisdom gained from years of dairy farming: expect the unexpected, stay adaptable, and always keep the industry’s long-term sustainability in mind. 

A Day in Life 

Thompson maintains his connection to daily farm operations despite his political duties”
Thompson maintains his connection to daily farm operations despite his political duties.

Long before most politicians begin their day, Bloyce Thompson is already moving through the familiar rhythm of morning chores. At 4:30 AM, the quiet solitude of dawn provides a moment of reflection as he pulls on his work boots. “It’s something about the farm that keeps you grounded,” he says. “The land doesn’t care about titles or positions; it just needs you to show up and do the work.” 

By 6:30 AM, Thompson transitions from farmer to politician, trading his barn coat for a suit jacket. This daily transformation exemplifies his unique dual role. “I can be addressing farmer groups in the morning and lawyers and judges in the afternoon,” he reflects. “I never take this opportunity lightly and am blessed to be able to do this.” 

His day flows between agricultural policy meetings, legislative sessions, and evening farm check-ins. Despite the demanding schedule, Thompson maintains his connection to both worlds. “One of the biggest learning curves in government is how slow it can sometimes move and the layers of bureaucracy,” he admits, contrasting it with the immediate decision-making required in farming. 

As evening approaches, Thompson returns to Eastside Farm, often discussing operations with his team before reviewing policy proposals for the next day. This balance of responsibilities isn’t just about managing time – it’s about maintaining authenticity in both roles. “When I can lend a hand, I do,” he asserts, whether helping with evening chores or addressing urgent farm matters. 

His day typically concludes around 8:00 PM with policy review and preparation for tomorrow’s challenges, embodying his belief that effective leadership requires staying connected to the land and the legislature. 

Industry Challenges and Solutions 

Drawing from his hands-on experience, Thompson has implemented several concrete initiatives to address key industry challenges: 

ChallengeImpactThompson’s Achievements
Trade DisputesThreatens market stabilityServes as Vice-Chair of PEI Cabinet Committee on US RelationsSuccessfully worked to re-establish trade markets during imposed restrictions and organized opposition to protect local dairy interests from CUSMA impacts
Labor ShortagesAffects farm operationsServes as Vice-Chair of PEI Cabinet Committee on US RelationsSuccessfully worked to re-establish trade markets during imposed restrictions organized opposition to protect local dairy interests from CUSMA impacts
Input CostsShrinking profit marginsImplemented agricultural education programs as labor shortages projected to reach 114,000 by 2025Developed training initiatives to address the 7% industry vacancy rate and created partnerships with educational institutions to attract new talent
SustainabilityPublic perceptionLaunched new soil health initiativesEstablished environmental stewardship programsSupports renewable energy adoption on farms

“Whether that’s with renewable energy solutions for our farms or greater support for innovation and technology to make sure our farmers, communities, and businesses have opportunities to grow and thrive,” Thompson explains. His focus remains on creating solutions that are economically viable for future generations. 

As someone who still helps with morning milking before heading to the legislature, Thompson understands these aren’t just policy issues—they’re daily realities for dairy farmers across the province. Under his leadership, PEI has made significant strides in addressing industry challenges while focusing on long-term sustainability and growth. 

Building Bridges 

In his sixth year serving dual ministerial roles, Thompson navigates a unique path between two distinct worlds. In the morning, he talks about milk quotas with dairy farmers; in the afternoon, he deals with complex legal matters involving judges and lawyers. This balance isn’t just about managing a schedule – it’s about bringing agricultural wisdom to broader government decisions. 

“I never take this opportunity lightly and am blessed to be able to do this,” Thompson reflects, his voice carrying the humility of someone who hasn’t forgotten his roots despite his rapid rise in provincial politics. His ability to bridge these worlds stems from a deep understanding that effective leadership requires practical experience and empathy. 

The transition from dairy farmer to minister wasn’t without its challenges. “One of the biggest learning curves in government is how slow it can sometimes move and the layers of bureaucracy,” he admits, contrasting it with the immediate decision-making required when managing a dairy herd. Yet this very contrast has helped him become more effective in both roles – bringing a farmer’s efficiency to government processes while applying political patience to agricultural challenges. 

His advocacy for mental health in farming communities illustrates his skill in bridging different worlds and addressing crucial issues within the agricultural sector. After witnessing the struggles of fellow farmers, Thompson championed FarmersTalk.ca, turning a personal understanding of farming’s challenges into concrete support for the farm community. This initiative is one of his proudest achievements, showing how agricultural experience can inform meaningful policy changes. 

Through it all, Thompson maintains the same straightforward approach that served him well in the barn – focusing on practical solutions rather than political rhetoric, building relationships rather than barriers, and always keeping an eye on the long-term sustainability of the justice system and the agricultural sector he serves.

Looking to the Future 

In his modest office overlooking Charlottetown, Thompson’s desk tells the story of two intertwined worlds. Legislative documents sit beside DHI records, while a well-worn farm notebook rests next to official government papers. After six years as Minister of Agriculture, Justice, and Public Safety, he navigates these parallel paths with the same steady determination that helped him build a world-class dairy operation. 

When discussing the future of dairy farming, Thompson’s eyes light up with the same enthusiasm he shows when evaluating Holstein’s genetics. His vision extends beyond traditional boundaries, encompassing everything from renewable energy solutions to technological innovation. He retains his characteristic self-deprecating humor when discussing his political future. 

“I’m in my sixth year serving agriculture and justice portfolios,” he reflects, leaning forward in his chair. “Whether I’m addressing farmer groups in the morning or lawyers and judges in the afternoon, I never take this opportunity lightly and am blessed to be able to do this.” 

He focuses on developing practical policies prioritizing farmers and ensuring the industry’s sustainability for future generations. “The dairy farms across the country are the backbone to our rural economies and communities,” he asserts, his voice carrying the conviction of someone who’s walked the barn floors and knows the weight of early morning decisions. “We have to support them to make them economically sustainable for the future. Whether with renewable energy solutions for our farms or greater support for innovation and technology to ensure our farmers, communities, and businesses have opportunities to grow and thrive.” 

Through market downturns, trade disputes, and evolving industry challenges, Thompson’s approach mirrors his farming philosophy—focusing on solutions rather than obstacles, building relationships rather than barriers, and always keeping an eye on the long-term sustainability of the industry he loves. 

The Bottom Line

As the sun sets over Prince Edward Island’s rolling farmland, Bloyce Thompson’s journey from dairy farmer to Deputy Premier is a powerful testament to authentic leadership. His story isn’t just about personal success – it’s about transforming agricultural wisdom into meaningful change at the highest levels of government. While most politicians start their day reviewing briefing notes, Thompson starts his in barn boots, helping with morning milking. His commitment to maintaining his farming roots while serving as Minister of Agriculture and Justice speaks volumes about his character. 

His ability to seamlessly transition from discussing milk quotas with farmers in the morning to deliberating complex legal matters with judges in the afternoon demonstrates a rare versatility in political leadership. Thompson’s impact extends far beyond traditional agricultural policies. His creation of FarmersTalk.ca – born from the tragic loss of a fellow dairyman – shows how he transforms personal understanding into meaningful support for the farming community. His advocacy for renewable energy solutions and innovative technologies demonstrates a vision for sustainable agriculture that balances tradition with progress. 

“The dairy farms across the country are the backbone to our rural economies and communities,” Thompson often says, and he lives this belief daily. Whether he’s championing trade policies to protect local farmers, promoting agricultural education to address labor shortages, or fighting for fair pricing in the face of rising input costs, his actions consistently show that effective leadership isn’t about leaving your roots behind – it’s about bringing them with you to cultivate new ground. 

As Prince Edward Island continues to evolve, Thompson stands as a bridge between agriculture’s timeless wisdom and modern governance’s complex demands. His legacy goes beyond the laws he helps create, illustrating that individuals actively involved in hands-on farming practices before dawn can shape effective agricultural policy. 

Key Takeaways:

  • Bloyce Thompson, Deputy Premier of Prince Edward Island, seamlessly transitions from his role as a dairy farmer to a government leader, exemplifying how agricultural expertise can inform effective political decision-making.
  • Thompson’s early upbringing on Eastside Farm instilled a strong commitment to quality, honesty, and hard work, traits that have shaped his political career.
  • His unexpected entry into politics culminated in a surprising victory over the incumbent premier in 2019, demonstrating the impact of his fresh perspective.
  • With a focus on agriculture, Thompson has introduced initiatives benefiting farmers, particularly in mental health support and market trade re-establishment.
  • Balancing farm life with political duties, Thompson remains connected to his agricultural roots, showcasing a daily routine that bridges both worlds.
  • As both a farmer and politician, Thompson addresses key industry challenges with informed solutions, such as advocating for strong trade policies and promoting sustainable practices.
  • His dedication to innovation and technology in agriculture envisions a future of sustainability and profitability for PEI’s dairy sector.
  • Thompson advises aspiring farmer-politicians on the importance of community and family support while maintaining strong connections with decision-makers.
  • His farmer’s perspective in government brings practical insights to policy-making, benefiting both Prince Edward Island’s agriculture community and the broader political landscape.

Summary:

Bloyce Thompson is a dairy farmer and Prince Edward Island’s Deputy Premier, who starts his day at 4:30 AM milking cows before heading to parliament. He shows that farming skills like hard work, flexibility, and attention to detail are important in politics. Thompson won his seat by beating the previous premier by just 104 votes in 2019. As Minister of Agriculture and Justice, he works on projects like mental health support for farmers, plans to help the environment while benefiting farmers, and fighting for fair trade. By staying connected to his farm roots and helping with chores, Thompson stays grounded and respected. His hands-on farming experience helps him make good decisions for the agriculture industry. Thompson proves that the best leaders are often the ones who still get their boots dirty. 

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Jacob Harbaugh: Building a Future in Dairy Through Passion and Purpose

While most college students still sleep, Jacob Harbaugh is already working hard. His dedication has earned him the 2022 Champion Bred and Owned Heifer title, and he built a successful fitting business before age twenty. But what truly sets him apart is his humble approach and clear vision for dairy’s future.

Jacob Harbaugh doing what he loves…showing dairy cows.

While most college students are still sleeping in the predawn hours, Jacob Harbaugh is already hard at work. His weathered hands, which secured the 2022 Champion Bred and Owned Heifer title and established a successful fitting business before his twentieth birthday, move with practiced efficiency as he tends to show heifers at his family’s Wisconsin farmette. What sets Jacob apart isn’t just his impressive achievements – his humble approach to success and his crystal-clear vision for the future of dairy farming

The Harbaugh family: Jacob (center) with his parents, Lynn and Sara, and his siblings

Early Foundations and Family Values 

Jacob developed a deep connection to dairy farming while growing up on his family’s 20-acre farmette. His parents, Lynn and Sara Harbaugh, both successful dairy industry professionals – Lynn with Select Sires and Sara with Zoetis – provided the perfect environment for nurturing his passion. The family keeps 15-20 dairy heifers of different breeds, providing an excellent hands-on learning environment. 

“Sara Harbaugh reflects on the desire for their children to have similar experiences while growing up. The Harbaughs took a measured approach to nurturing Jacob’s passion, starting with a few foundation animals and encouraging his participation in dairy judging and dairy quiz bowl. “We gave him the platform to start, but he has done the work and grown in his responsibilities along the way,” Sara notes.

The Harbaugh, Loehr and Ryan children, where Jacob’s passion for dairy farming began

Building Character Through Challenge 

Jacob’s journey has been marked by defining moments. While working to break a Durham spring calf to lead in third grade, a frightening incident occurred when the Durham calf spooked. Instead of letting go, Jacob held on – a decision that ended with a hospital visit and stitches above his eye. “Sara recalls, “I thought that incident might hinder his progress, but he showed determination and successfully presented that calf at our district show a few weeks later.” 

This early display of resilience became characteristic of his approach to challenges. When his family’s partnership’s milking cow facility suffered a fire in June 2023, Jacob faced the setback with remarkable composure. “Jacob reflects on how this situation has taught him patience and the value of appreciating things we might overlook. 

Jacob Harbaugh embraces his mother, Sara, a key mentor in his dairy farming journey

The Power of Strong Mentorship 

Four key mentors have shaped Jacob’s success: Lynn, Sara Harbaugh, Kurt, and Sarah Loehr. “Both couples have been great role models who have encouraged me to improve my skills and offered advice when asked,” Jacob reflects. Seeing them work as a team has been a great experience and something I strive for in the future.” 

The Loehrs have been instrumental in Jacob’s development, housing the family’s milking cows in a partnership arrangement. This collaboration led to Jacob’s proudest achievements—the 2022 Champion Bred and Owned Heifer, co-bred and owned with the Loehr children. 

Sara Harbaugh emphasizes the importance of such mentorship relationships: “Encourage your kids to seek out mentors and ask for help if needed. So many people are willing to help our industry’s youth, but they need to ask and show that they have the initiative and drive to learn.” 

Through these mentoring relationships, Jacob has developed essential skills in work ethic, communication, and organization. These mentors have guided his show ring success and helped shape his character and vision for his future in the dairy industry. 

Jacob Harbaugh receiving the Merle Howard Award at the 2024 World Dairy Expo

Recent Achievements

  • Named the 20th Merle Howard Award winner at the World Dairy Expo (October 2024)
  • Won the 2023 Wisconsin State Dairy Cattle Judging Contest with his county team
  • Named 2023 Star in Agribusiness by Wisconsin FFA
  • Earned Distinguished Junior Holstein member award from Holstein Association USA
  • Top recipient of the 2024 Judi Collinsworth Memorial Scholarship

Entrepreneurial Spirit 

Jacob’s business acumen emerged during the pandemic when he started his own fitting business, specializing in grooming cattle for sales, fairs, shows, and barn clippings. “Throughout the year, I fit cattle for sales, fairs, shows, and barn clippings,” he explains. His ability to groom cattle’s top lines and belly hairs enables him to highlight each animal’s distinct breed characteristics. Through careful financial management and strategic decision-making, 

Jacob Harbaugh demonstrating his expert cattle fitting skills, a cornerstone of his successful business

Academic Excellence and Future Vision 

Jacob is pursuing an animal science degree in his second year at the University of Minnesota, focusing on industry and business. He particularly values the practical aspects of his coursework: “The knowledge gained from our advanced coursework can be directly applied on farms to achieve effective results.” Beyond academics, he’s active in the Gopher Dairy Club, Ag Business Club, and Alpha Gamma Rho fraternity. 

Jacob Harbaugh with Team USA at the Young Breeders School in Battice, Belgium

Beyond excelling academically, Jacob has gained international exposure through his experiences outside the United States. Recently, he was selected for Team USA at the Young Breeders School in Battice, Belgium. Reflecting on this opportunity, Jacob shared, “It was a great opportunity for me to travel to Europe and learn more about the preparation of heifers. Learning from recognizable dairy enthusiasts worldwide and hearing different perspectives about preparing cattle for the showring.” This experience improved his technical skills, expanded his understanding, and deepened his appreciation of global dairy farming practices.

Jacob Harbaugh and his brother celebrating their victory at the 2021 World Dairy Expo

Words of Wisdom 

Through his experiences, Jacob has cultivated valuable insights, such as the importance of seizing opportunities and understanding diverse farm management practices for newcomers in the industry. “Don’t be afraid to take a chance on every opportunity. You can learn something from every experience, which can lead to growth,” Jacob advises. His perspective on farm management reflects a mature understanding: “I’ve become more understanding of different management practices that farmers implement. What works on some operations might not work on others.” 

Looking to the Future 

Jacob envisions a future where he will excel as a herd manager or in a sales/consulting capacity, alongside owning a small herd of Holsteins and other diverse breeds, integrating technology for efficient and sustainable dairy farming. He sees technology as key to industry advancement: “My generation can utilize their knowledge of technology to implement it on dairy operations to minimize labor costs and make the average dairy farm more efficient at producing milk in a low-stress environment that cattle can thrive in.” 

Jacob Harbaugh with his Junior Champion Bred and Owned Heifer at the 2022 World Dairy Expo Junior Show

The Bottom Line 

Jacob Harbaugh represents the bright future of the dairy industry. His mother best describes him: “Jacob is very outgoing and upbeat. He has a great work ethic and is willing to learn and try new things. He is mature, responsible, and a good communicator.” 

Looking five years beyond graduation, Jacob’s goals reflect his character: “I would like to be involved in the dairy industry and volunteer my time to mentor youth in the dairy project and make an impact on them.” His recognition as the top recipient of the prestigious 2024 Judi Collinsworth Memorial Scholarship, honoring excellence in dairy industry leadership, which he humbly describes as a culmination of hard work, determination, and diligence, further underscores why Jacob Harbaugh epitomizes the future of the dairy sector. 

His journey from a 20-acre farmette to building a successful fitting business while pursuing his education demonstrates that success in dairy farming isn’t just about scale or resources – it’s about passion, dedication, and the willingness to learn from every experience. 

Key Takeaways:

  • Jacob Harbaugh’s involvement in the dairy industry stems from a family tradition and personal dedication, supported by his parents, Lynn and Sarah Harbaugh.
  • His journey in showing Registered Holsteins® has equipped him with critical life skills such as goal setting, teamwork, and resilience.
  • Winning the Champion Bred and Owned Heifer in 2022 is a significant milestone in Jacob’s career, reflecting years of breeding efforts.
  • Jacob’s academic pursuits in animal science at the University of Minnesota offer practical applications to his aspirations in dairy farming.
  • The support and mentorship from key figures, including his parents and the Loehr family, have been instrumental in shaping Jacob’s success.
  • Sarah Harbaugh emphasizes balancing academic commitments and daily activities for her children.
  • Jacob’s vision for the future includes leveraging technology to address modern challenges in the dairy industry.
  • The Harbaugh family’s success underlines the value of dedication and strategic choices in building a career in agriculture.
  • Jacob’s experiences underscore the impact of personal qualities such as optimism, responsibility, and a strong work ethic.
  • He aspires to continue evolving within the dairy industry while also mentoring future generations.

Summary:

The article explores the journey of Jacob Harbaugh, a young and talented dairy enthusiast, and the influences that shaped his path in the dairy industry. It highlights his strong familial background in dairy farming, the pivotal role of mentorship, and his drive for academic and professional success. Jacob’s achievements in the show ring, adaptability in challenging situations, and educational pursuits underscore his commitment to advancing in the dairy sector. His reflection on the importance of technology and efficiency in modern dairying, along with his entrepreneurial spirit, paints a picture of a future leader eager to contribute to the industry’s evolution. The narrative weaves through personal anecdotes, insights from family and mentors, and Jacob’s forward-looking aspirations, offering a comprehensive glimpse into the makings of an upcoming expert in the field.

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From Laurie Sheik to Robotic Milking: Bois Seigneur Holstein’s Journey of Innovation

Bois Seigneur Holstein: Where tradition meets innovation in dairy farming. From humble beginnings to European champions, this Belgian farm has revolutionized breeding with the legendary Laurie Sheik lineage. Discover how the Pussemier family blends cutting-edge genetics with time-honored practices to shape the future of Holstein excellence.

Eddy and Annie Pussemier, pioneers of Bois Seigneur Holstein, stand alongside their son Jonas, who now leads the farm into a new era of innovation. This multi-generational team embodies the farm’s commitment to blending time-honored breeding practices with cutting-edge genetics, ensuring the legacy of excellence continues at Bois Seigneur.

Bois Seigneur Holstein has skillfully blended traditional and modern techniques. While incorporating tried-and-true methods, they have keenly observed changes in technology and consumer needs, swiftly adopting sustainable practices and advanced genetics. The success of Bois Seigneur Holstein has been significantly influenced by Comestar Laurie Sheik’s lineage, which has enhanced breeding programs and ensured high-quality offspring through meticulous herd management. Beginning humbly under the dedicated efforts of Eddy and Annie Pussemier, the farm’s reputation skyrocketed in the industry, showcasing the couple’s relentless hard work. Acquiring the renowned Laurie Sheik line has significantly enhanced their breeding programs for generations. Furthermore, their active involvement with the community in producing locally cherished cheeses and ice creams has bolstered their connections, cultivated a loyal customer base, and enriched community relationships. At Bois Seigneur, unwavering commitment and innovative approaches to adaptation, community engagement, and genetic advancements have paved the way for success, shaping a promising future in dairy farming.

A Legacy of Innovation: From Modest Beginnings to Genetic Excellence

Given his lack of a male heir to secure its future, Annie’s grandfather chose not to invest heavily in the farm, but Eddy and Annie were resolved to transform it into a thriving dairy farm. André Scolas, a seasoned dairy farmer, advised them to raise dairy cattle instead of beef cattle for a more reliable revenue source. This suggestion spurred their transition. The farm saw remarkable advancements due to Eddy’s mechanical acumen. However, it wasn’t until 1989 that the trajectory of their operations experienced a significant shift.

A historic moment at Comestar: The day they finalized the purchase of Comestar Laurie Sheik VG-88 in 1989. This pivotal decision would go on to shape the future of both Comestar and Bois Seigneur Holstein, revolutionizing Holstein breeding across Europe and beyond.

In 1989, Bois Seigneur Holstein took a big step. Eddy and Annie Pussemier wanted top cows from Canada for breeding but couldn’t due to strict rules about importing live animals. Marc Comtois from Comestar Holsteins suggested a brilliant idea: buy a cow and bring her embryos to Belgium. They chose a young cow named Comestar Laurie Sheik. They were impressed by her and decided to invest in her embryos. This decision changed everything for them. Laurie Sheik’s daughters became known for their strength and beauty, improving the farm’s performance and spreading to Europe. Today, 70% of their herd comes from Laurie Sheik, showing just how crucial that choice was.

Laurie Sheik changed everything, starting a successful breeding line that was essential to their breeding plans. The magic cross with Tomar Blackstar set off “Blackstar Mania,” with many daughters worldwide becoming instant bull mothers, including  Blacklaure de Bois Seigneur and Belchief de Bois Seigneur for Bois Seigneur Holsteins. Blacklaure’s massive milk production of 100,000 kg and championship wins made her even more critical.

The strong genetics of the Laurie Sheik lineage affect 70% of today’s herd. This line always gives birth to top-notch, award-winning cattle, which helps Bois Seigneur’s famous milk production and elegance. Keeping this line in mind led to better breeding and a history of strength and excellence in the dairy industry.

Blending Tradition and Genomics for Dairy Excellence

Jonas and Astrid Pussemier: The dynamic duo steering Bois Seigneur Holstein into the future. Their shared passion for excellence in breeding and farm management ensures the continued success of this renowned Holstein enterprise. Together, they embody the perfect blend of tradition and innovation that has become the hallmark of Bois Seigneur Holstein.

When Jonas Pussemier returned to his family’s farm, it was a significant turning point in its history. After quitting his pharmaceutical manufacturing job, Jonas fully immersed himself in Holstein breeding, which his family had always done. He aimed to improve the farm’s reputation while maintaining quality and long-term viability. Jonas maintains dairy farming through strategic cow selection and attentive herd management, combining old-fashioned knowledge with modern genetic science.

Jonas Pussemier, the current steward of Bois Seigneur Holstein, stands proudly with his children Achille and Julia. This image captures the farm’s bright future, as the next generation learns the art of Holstein breeding, blending time-honored traditions with innovative practices. The Pussemier family’s commitment to excellence in dairy farming continues, ensuring Bois Seigneur’s legacy for years to come.

The Bois Seigneur Holstein farm stands out in the dairy world because it has excellent cattle and produces a lot of milk. The owners prioritize both their cows’ aesthetic appeal and performance efficiency. They meticulously choose optimal genetic traits, utilize modern tools such as genomic sires, and closely monitor key cow characteristics to achieve an ideal genetic mix.

Recent breeding decisions often rely on genomic testing. Although the genomic sires have impressive numbers, Bois Seigneur values good mothering more than high production. With genomic bulls, they focus on traits and bloodlines that have been shown to work, not just one bull. To improve their herd, they want to spread out the genetic choices instead of relying on a few sires.

Chief and Lambda are the plan’s top sires. They help the farm reach its goals of having cows that do well in milk production and show competition. Bois Seigneur makes a herd that stands out in the barn and at shows by choosing sires with great looks. They aim to get lots of milk from cows and keep them working for a long time. They want to show that good looks and performance work together to get lots of milk.

The farm is successful because it cares about how its cattle look and perform. By focusing on both, Bois Seigneur Holstein raises cattle that do well in shows and are the best in quality and milk production.

The Strategic Role of Show Participation in Enhancing Bois Seigneur Holstein’s Breeding Success

Its success at many prestigious dairy shows—often finishing in the top five at the European Championships—shows its commitment to being the best. These events help it decide what to breed and support its marketing. Competing at these kinds of shows brings more attention to the farm. It gives the Pussemier family a chance to showcase their well-bred cows and meet potential customers from all over Europe. The company’s breeding strategy is based on producing beautiful, high-performing cows that meet show standards while improving the herd’s quality and genetics.

Maxima de Bois Seigneur (Chief) EX 94: A powerhouse of production, pictured after setting a new farm record of 80 kg milk in 24 hours at just 47 days in milk. Rosalina de Bois Seigneur (Chief) EX92 – 94 MS: Showcasing the breed-defining type that has made Bois Seigneur Holstein a leader in European show rings. These two Chief daughters exemplify Bois Seigneur Holstein’s commitment to blending exceptional production with show-winning conformation.

Cows like Maxima de Bois Seigneur show their accomplishments now classified EX 94, whose performance in competitions shows how well Bois Seigneur’s breeding methods work. These prize-winning cows bring attention to the farm in the dairy community and help it build a reputation for high-quality animals. Bois Seigneur Holstein uses show wins as a marketing tool to show the value and potential of their genetics in both domestic and international markets. This helps them keep their position as leaders in dairy breeding and production.

Maxima de Bois Seigneur (Chief) EX-94 in her prime: Pictured here in her third lactation, this exceptional daughter of Chief exemplifies Bois Seigneur Holstein’s breeding philosophy. With her combination of show-ring style and impressive production, Maxima demonstrates the farm’s success in creating cows that excel in both type and performance, setting new standards for the Holstein breed.

Innovative Infrastructure: Harmonizing Tradition with Technological Advancements at Bois Seigneur Holstein

Bringing Bois Seigneur Holstein’s facilities up to date is an essential step toward more caring dairy production. They use new ways to ensure the cows are comfortable and happy while honoring old ways. The free-stall barn, which has large stalls, lots of natural light, and views of the pastures, is at the heart of these improvements. Cattle rest on soft, deep straw beds that keep their feet safe. Different-sized cows can fit through flexible walls that keep them from rubbing against each other and getting hurt, and maintaining happy cows increases their milk production and life span.

The barn’s open layout makes it easy to monitor the whole area so that any problems can be found and fixed quickly. The climate is controlled by automatic curtains that let in fresh air and keep the environment in sync with the cows’ natural rhythms. This balance suits their health, makes them more comfortable, and helps them get more done.

The state-of-the-art free-stall barn at Bois Seigneur Holstein, completed in 2017, showcases the farm’s commitment to cow comfort and modern dairy practices. With its open design, natural lighting, and advanced ventilation system featuring Goderis Cowcompany’s basket fans, this facility embodies the Pussemier family’s dedication to blending tradition with innovation for optimal herd health and productivity.

The way they work has changed since automated milking systems were installed. Since robotic milking machines were installed, cows have produced an average of 11,000 kilograms of high-quality milk annually. Data-based decisions help create methods that are kind to each animal and the community. These improvements show that Bois Seigneur Holstein cares about the environment. They use modern and traditional techniques to improve their beloved dairy cows’ lives, welfare, and productivity.

Innovative Diversification: Strengthening Consumer Connections and Financial Stability at Bois Seigneur Holsteins

To grow its business, Bois Seigneur Holstein has added a milk vending machine and started making cheese and ice cream. This smart move has helped the company get to know its customers better. The vending machine at Bois Seigneur Holstein sells locally produced dairy products like cheese, ice cream, and fresh milk at any time. This meets the demand for high-quality local goods and builds a loyal customer base of people who like buying directly from the farm.

Because of this expansion, the farm is now financially safer. The farm aims to maintain a small herd while ensuring economic stability, with additional revenue from these products supporting this goal. Their story shows how small family farms can remain competitive in today’s market by leveraging their strengths, such as location and selling directly to customers.

But as the farm grows, some problems arise. One is that it’s hard to find skilled people to take over jobs when important people retire, like Annie Pussemier, who is responsible for making dairy products. Another is getting more help without losing money on the farm.

Adding cheese, ice cream, and a vending machine has helped the farm build customer relationships and earn more money. Still, careful planning will be needed for future success. In a constantly changing agricultural and economic world, the farm must maintain its unique product quality and personal touch while using environmentally friendly methods.

Jonas Pussemier stands proudly beside Maximisee de Bois Seigneur (Maximus), the exceptional dam of the renowned Maxima de Bois Seigneur. This image showcases the farm’s commitment to breeding excellence, with Maximisee exemplifying the high-quality genetics that have made Bois Seigneur Holstein a leader in both show rings and production. Her daughter Maxima’s recent achievements, including over 60,000 kg of milk in her fourth lactation, demonstrate the lasting impact of the farm’s breeding program.

Preserving Excellence: The Pussemier Family’s Commitment to Sustainable Dairy Success

The Pussemier family wants to keep Laurie Sheik’s memory alive by maintaining a top dairy herd. They want to improve the herd in the next ten years without changing their core beliefs. This means hard work on the herd’s genetics, which is both challenging and satisfying. To keep Bois Seigneur Holstein at the top of breeding standards, they are considering adding new bloodlines from the best families worldwide.

They prioritize quality and sustainability. The Pussemiers get to know each animal well by keeping their business small. This personalized approach produces high-quality milk and aligns with their goal of farming in an environmentally friendly way. Their updated facilities show they balance old-fashioned ways of doing things with new, cutting-edge ideas.

But in Europe, Holstein breeders now have to deal with strict health rules and changing business conditions, which can be hard to plan for. As global markets and consumer tastes change, adjustments must always be made. Strict EU rules that protect public health and animal welfare can make it hard to bring in new animals or grow herds.

Despite these problems, the Pussemiers are still hopeful and sure of themselves. Their outstanding achievements at prestigious dairy shows, consistently finishing in the top five at the European Championships, and innovative creations like unique dairy products showcase their passion and dedication to their work. Their work shows you can be the best if you work hard and plan. Looking ahead, their goal is to achieve long-term success responsibly and sustainably, ensuring that Bois Seigneur Holstein’s legacy endures for future generations, reflecting their dedication to preserving excellence in dairy farming.

The Bottom Line

Bois Seigneur Holstein stands as a remarkable testament to harmonizing time-honored techniques with modern innovations in dairy farming. The Pussemier family remains dedicated to nurturing the descendants of the legendary Laurie Sheik by skillfully balancing high milk production with robust maternal lines. They epitomize leadership in their industry by integrating advanced technologies such as genetic testing and robotic milking while simultaneously upholding traditional breeding practices and embracing diversification.

Key Takeaways:

  • The Pussemier family’s forward-thinking approach transformed their farm into a significant player in Holstein breeding through strategic investments and innovation.
  • Bois Seigneur Holstein combines traditional breeding values with modern genomics to achieve exceptional herd performance and show success.
  • Show participation is integral to BSH’s strategy, enhancing visibility and credibility in the competitive dairy industry.
  • The construction of a state-of-the-art free-stall barn and the adoption of robotic milking have significantly improved cow comfort and productivity.
  • Diversification into dairy products like cheese and ice cream and direct consumer engagement strengthens economic stability.
  • The Pussemier family is committed to sustaining excellence and fostering sustainable practices in the dairy sector to maintain their position as industry leaders.
  • The farm’s success hinges on continuous improvement, dedication to quality, and adapting to industry advancements.

Summary:

Bois Seigneur Holstein in Belgium is a standout dairy farm that mixes old-school farming with new-age technology. Led by the Pussemier family, the farm has grown from its small start to become a leader in the dairy world, focusing mainly on cows from the Laurie Sheik family. These cows are beautiful and great milk producers, frequently winning show awards. The farm uses traditional breeding methods and modern genomic tools to keep this high quality. They also make and sell dairy products like cheese and ice cream to connect directly with customers. With new facilities, they ensure cow comfort and high productivity, aiming for long-term success by possibly bringing in top family bloodlines from around the globe.

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From Vision to Reality: Ferme Mystique’s Holstein Journey

Explore how Ferme Mystique’s family tradition in Holstein breeding led to their success. What makes their award-winning herd so productive and genetically strong?

Imagine a place where dairy farming is more than work—a beloved tradition intertwined with a family’s history. Welcome to Ferme Mystique, an exceptional dairy farm nestled in the serene landscapes of Quebec, Canada. Here, innovation meets tradition, creating a standout figure in the dairy industry. With a herd of 105 meticulously bred Holsteins, including 26 cows awarded the prestigious EX rating. A notable 34 cows produced over 100,000 kg of milk in their lifetime. Such high achievement is no accident; it stems from vision, hard work, and strong commitment. Honored with two Master Breeder Shields, this farm represents top-notch breeding skills and operational excellence. 

Explore Ferme Mystique’s rich history, where a wise purchase in 1993 sparked a transformation into a breeding powerhouse. Learn how strategic planning under François Paiement’s leadership, unwavering passion across generations, and innovative breeding strategies led them to achieve outstanding genetic advancements. Discover the team’s dedication, using advanced technology and adaptive approaches to overcome challenges and promote a sustainable and forward-thinking future for dairy farming.

MYSTIQUE EXTREME ABRICOT  EX94-3E – 2023 Canadian Cow of the Year after producing 104,407kg over the course of six lactations. 

A Passion Kindled in Youth: The Journey of François Paiement 

At only 12, while others his age were busy with simple hobbies, François was already deep into learning about these fantastic cows of the day. He fed his interest through the pages of the Holstein Journal, always eager to know more about Canadian cow families

His road to owning a farm wasn’t straightforward. Before he could chase his dream, François gained experience working on a farm and as an AI technician for the bull-stud CIAQ. These roles were crucial for building his skills and shaping his vision of the farm he wanted someday. 

The big moment in his story came in 1987 when François. bought his farm. With an eye for the power of registered Holsteins, he turned his dream into reality by replacing the existing cows with these superior breeds. This marked Ferme Mystique’s beginning, symbolizing his dedication and hard work. 

In 1993, François and Ferme Mystique hit another milestone. He smartly acquired Roycedale Lindy Angel, a special heifer from the famous Roycedale Sheik Adrienne line—a cow he had long admired. This wasn’t just a simple buy but a strategic step to enhance the farm’s genetics. Lindy Angel became a key part of the farm’s well-known ‘A’ family line, a lineage known for its exceptional milk production and strong genetic traits. The ‘A’ family line, with its history of high milk production and strong genetic traits, has been a cornerstone of our breeding strategy, contributing significantly to our farm’s success. 

This decision showed François’s thinking—taking thoughtful risks for big rewards. As Lindy Angel’s offspring thrived, her genes improved the herd, highlighting François’s deep breeding knowledge. This laid the groundwork for Ferme Mystique to earn two Master Breeder Shields and prestigious awards in the dairy farming community, celebrating its place in Holstein breeding. 

Looking back, François’s journey from a young dreamer to a top breeder captures the heart of Ferme Mystique’s story—one of vision, passion, and respect for a noble lineage. This journey began with a wise choice and became a proud family legacy. A significant challenge was establishing the farm in 1987, transforming a modest operation into a breeding powerhouse by acquiring registered Holsteins and replacing grade cows. François’s belief in high-quality genetics drove this. 

An emotional milestone was the 1993 purchase of Roycedale Lindy Angel, which realized a childhood dream tied to the Adrienne family—a testament to his foresight and dedication. The fluctuating dairy market, with its unpredictable milk prices and increasing competition, tested his resilience, yet he adapted strategies to balance production and longevity, showing his commitment to sustainable growth. François’s passion for creating something extraordinary fueled every step and every choice. This embodies the trials and triumphs that highlight the spirit and legacy of Ferme Mystique. 

Brood cow sensation… Mystique Lambda Anis EX93, daughter of the Canadian cow of the year, Mystique Extreme Abricot EX94, Anis currently has an impressive line up of sons in AI.

The Heartbeat of Ferme Mystique: A Dedicated Team Driving Excellence

At the core of Ferme Mystique’s success are its dedicated team members: François Paiement, who focuses on field management and breeding; Nadine Lalande, who oversees administrative tasks and local connections; and Maxence, who plays a pivotal role in herd management and breeding decisions. Their comprehensive approach to farm operations, aligned with the farm’s sustainability goals, inspires the industry. 

As a co-owner, Nadine manages administrative tasks, ensures smooth operations, oversees the farm’s sugar shack, and fosters local connections. Their son Maxence is poised to continue the family legacy, actively involved in herd management and breeding decisions, marrying new and traditional methods to maintain excellence. 

Two migrant workers from Guatemala play a vital role in daily operations. They handle tasks such as milking and cleaning and ensure cows receive excellent care. Their dedication and hard work are integral to our farm’s success. Ferme Mystique also benefits from external consultants in feeding, veterinary care, and fieldwork, who offer specialized advice to improve performance. With their expertise and innovative solutions, these consultants have been instrumental in our farm’s continuous improvement and success. 

Ferme Mystique thrives on family dedication and professional expertise. The Paiement family’s hands-on approach keeps daily activities running smoothly, guiding the farm through decades of achievements with a shared vision. These achievements are a source of pride for the entire team and the industry. 

Feeding specialists optimize nutritional strategies, veterinary consultants provide preventive care, and fieldwork experts ensure efficient, sustainable crop production. These collaborations have reduced post-calving issues and improved reproductive health through revamped Total Mixed Ration (TMR) strategies and efficient crop rotations. 

This synergy sustains operations and positions Ferme Mystique as an innovator in modern dairy farming. The team’s successful strategies and genetic advancements highlight Ferme Mystique as a model of teamwork and excellence in the industry. 

Olortine Avenger Design, Intermediate Champion 2024 Royal Winter Fair for owners R & F Livestock Inc & Walker Dairy Inc, Cudworth, SK. Sired by Mystique Avenger ( ROZUME x MYSTIQUE LAMBDA ANIS EX-93-CAN)

Balancing Act: The Philosophy Behind Ferme Mystique’s Breeding Success

Ferme Mystique’s success is built on a careful breeding strategy focused on balance.  François Paiement and his son Maxence advocate for balancing type and production. This strategy has led to the development of cows with superior conformation and high milk yields, ensuring long-term productivity and profitability. Mystique knows that cows that are good at only one thing often don’t reach their full potential. Therefore, they aim to have cows with good looks and high milk production, ensuring they stay productive over the years. 

Selecting specific traits for genetic improvement is crucial to their breeding plan. The rear udder’s structure is critical, focusing on width and ligament strength, which they think is vital for a cow’s long life. “The trend towards higher udders with weak ligaments worries us,” says François, pointing out issues with current trends. They also prioritize fat productiondairy strength, and resistance to mastitis, addressing the wide-ranging needs of modern dairy farming. 

The Paiement family considers genetic data and historical pedigrees when selecting AI sires. Pedigrees are like a safety net for the Paiement family, predicting a bull’s potential performance. While genetic numbers provide detailed information, knowing a sire from a strong cow family boosts confidence in their choices. This dual approach to individual traits and pedigree history creates a strict selection process, leading them to choose sires that fit the farm’s thoughtful breeding goals. 

Mystique Duran Castel EX-92

Harnessing Innovation: Ferme Mystique Leads with Cutting-Edge Technology

Ferme Mystique is a shining example of how advanced technology can transform dairy farming. Their use of genomic technology, which allows them to predict the potential of young heifers even before they produce milk or are officially evaluated, is an impressive display of innovation. 

In addition to genomics, they use advanced herd management software. Ferme Mystique relies on Uniform-Agri, which combines data from milk tests and overall herd health into helpful information for everyday decisions. The clear and accessible health and production data ensure that every cow gets the care it needs, boosting well-being and productivity. 

The farm also uses automated systems to handle labor-intensive jobs. Silage pushers ensure that feed is always available, and automatic calf feeders help young calves grow healthy and strong. These tools reduce workers’ physical workloads and make feeding schedules more accurate and reliable. 

Ferme Mystique’s team plans to embrace even more technology with a new barn project starting next year. Planned improvements include activity monitoring and real-time tracking of cow movements and behaviors. This will be important for the early detection of health issues and optimizing reproductive success. These new tech initiatives highlight Ferme Mystique’s dedication to leading the way in innovation in dairy farming. 

MYSTIQUE RANDALL MODELE – EX-92-3E-CAN

Adaptive Strategies: Overcoming Challenges with Innovative Solutions at Ferme Mystique

Like any successful dairy farm, Ferme Mystique has faced its share of challenges, overcoming them with determination and a commitment to improvement. One significant issue was managing their dry cows. They initially fed the cows hay with corn silage, soybean meal, and minerals. While this seemed enough, it still led to problems like retained placenta after calving. 

Realizing the need for improvement, the Paiement family made changes to boost cow comfort and overall management. They switched to a Total Mixed Ration (TMR) for their dry cows, cutting down on health issues after calving. This change showed their understanding of how nutrition and animal health are connected—a key to successful dairy farming. 

Additionally, they improved the housing by creating more significant, more comfortable pens where dry cows could stay without being moved until they calved. This change made the cows more comfortable and reduced stress, leading to fewer calving problems. 

The lessons learned from these changes highlight a simple truth in dairy farming: cow comfort and good management practices are essential for boosting productivity and health. As the farming industry changes, other farms can use these strategies to improve their operations. Ferme Mystique’s focus on constant improvement shows a forward-thinking approach to tackling challenges, keeping its herd strong and productive for the future.

Ferme Mystique thoughtfully and precisely measures success in its breeding program. It uses a combined approach to assess short—and long-term goals. In the long term, it celebrates cows with high scores—90 points or more in classification—and milk production of over 100,000 kg. These achievements show its skill in breeding strong and productive cows. 

High classification scores show that a cow has great physical traits and health, which are essential to living long and producing well. These scores are not just numbers; they reflect a careful analysis of what makes a cow perform well and stay healthy. They show why the breeding program at Ferme Mystique works so well. Also, lifetime production achievements are key indicators of a cow’s value and productivity. Cows with high lifetime yields prove their genetic potential and highlight the excellent herd management at Ferme Mystique. 

The secret to their breeding success is the ‘A’ family lineage. This incredible family line started with a wise choice to buy Roycedale Lindy Angel. It constantly shows excellence in both milk production and genetic improvement. Making up about sixty percent of the herd, the ‘A’ family highlights the genetic quality and diversity in the Mystique herd. This lineage consistently produces cows that give lots of milk over time, get high classification scores, and have strong genetic qualities that help the herd be productive and resilient. The ‘A’ family’s impact is a key part of Ferme Mystique’s foundation, guiding the herd toward future success in productivity and genetic strength.

Mystique Duran Castel VG-86 – 1st lact.

Charting the Future: Ferme Mystique’s Forward-Thinking Path in Dairy Farming

Dairy farming is changing rapidly, and new technologies and ideas are transforming agriculture. Ferme Mystique plans to stay ahead by smartly embracing these changes. 

At the core of Ferme Mystique’s approach is a strong commitment to boosting productivity and efficiency. They know technology is essential, so they plan to add an interior rotary milking system. This system will make milking more manageable, improve milk production, and help the team focus on better herd management and genetics. It’s not just about keeping up but making the work easier for everyone, including the cows. 

Ferme Mystique believes that innovation isn’t just about technology. The farm is dedicated to learning and ensuring everyone stays updated on the latest farming practices. Through conferences, webinars, and workshops, they gain and share knowledge, contributing to the overall growth of the dairy farming community. This approach makes them both learners and leaders. 

Looking to the future, the farm knows that sustainability will become a more significant focus worldwide. Ferme Mystique is exploring ways to use eco-friendly practices that match its goals for long-term success while reducing its environmental impact. By adopting sustainable feeding programs and using resources wisely, they aim for a future where success is not just about productivity but also about caring for the environment. 

In conclusion, Ferme Mystique’s strategies harmoniously blend tradition and innovation, propelling dairy farming into a new era. Their focus on technology, ongoing learning, and sustainable agriculture helps them keep up with industry trends and set new standards. As they move forward, Ferme Mystique encourages other farmers to learn and innovate together for a future where dairy farming is both successful and sustainable. 

MYSTIQUE DESTINY ALPHA-VG-87-2YR

Strategic Foresight and Commitment: The Cornerstones of Developing Top Cow Families 

Developing top cow families necessitates strategic foresight and unwavering commitment. For aspiring breeders, the cornerstone of this endeavor lies in making judicious investments. First and foremost, investing in animals epitomizing the pinnacle of the breed is essential—a pedigree that resonates with your breeding philosophy and long-term goals. Align these selections with the traits you aim to enhance within your herd, ensuring that each acquisition contributes meaningfully to your overarching vision. Building exceptional cow families is a gradual process that requires patience, keen observation, and continuous learning. As such, cultivate relationships within the breeding community, seek mentorship from experienced breeders, and remain receptive to industry innovations and data that can refine your approach. By prioritizing these investments and strategies, budding breeders can build a herd that embodies excellence and longevity.

Mystique Eifle Anova VG-86

The Bottom Line

Ferme Mystique has become a standout in dairy farming, blending tradition with innovation to build a successful breeding program. Starting from François Paiement’s dream as a young boy to the family effort that runs the farm today, their hard work has brought impressive results. This includes 34 cows passing the 100,000 kg mark and receiving two Master Breeder shields. By diligently implementing balanced breeding methods, leveraging cutting-edge technology, and committing to continuous learning, Their journey is one of passion, perseverance, and careful advancement, setting a high bar for other breeders to aim for. 

Key Takeaways:

  • François Paiement pursued his childhood dream of owning a dairy farm and strategically invested in top-tier Holstein genetics, notably the Roycedale Lindy Angel lineage.
  • The family-run Ferme Mystique involves key roles: François focuses on fieldwork and breeding strategies, Nadine manages paperwork and a sugar shack, and their son Maxence oversees herd management and breeding decisions.
  • Two migrant workers from Guatemala contribute to essential manual tasks, supported by consultants in feeding, veterinary care, and fieldwork to enhance farm performance.
  • The breeding philosophy is balanced—prioritizing traits like rear udder quality, fat production, dairy strength, and mastitis resistance while emphasizing pedigree for consistently high performance.
  • Technological advancements at the farm include genomic selection tools, herd management software, and a new barn project incorporating activity monitoring to improve efficiency and productivity.
  • Efforts focus on achieving high lifetime production through adequate herd management and well-balanced cows. A key measure of success is cows with high classification and impressive milk production.
  • The A cow family, descending from Roycedale Sheik Adrienne, has significantly influenced the herd, representing about 60% and demonstrating traits of longevity and consistency.
  • Ferme Mystique adapts to industry trends with robotics and genetics-focused productivity enhancements while engaging in continuous education to stay informed on evolving dairy methodologies.
  • Key advice for breeders should invest in top-of-breed animals that align with their breeding philosophy to develop high-quality cow families.

Summary:

Ferme Mystique is a family-owned dairy farm in Quebec, Canada, famous for its amazing Holsteins. It was started by François Paiement, who made his childhood dream come true. The farm has 105 Holsteins, with 26 rated EX and 34 producing over 100,000 kg of milk in their lifetime. The success is thanks to François’s vision and his family’s hard work, including his wife Nadine and son Maxence. They focus on imaginative breeding and modern technology to keep the farm running smoothly. The team works with outside experts to ensure the cows have the best care, good nutrition, and a sustainable environment. François bought the farm in 1987, and in 1993, he got a special cow from a famous family to boost the farm’s genetics.

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From Passion to Prestige: Bel Holstein’s Journey to Becoming a European Dairy Powerhouse

Learn how Bel Holstein turned family love for cows into European dairy success. What hurdles did they overcome, and what’s their secret to thriving? 

Photo by Dominique Savary 

In the beautiful landscapes of Italy, where old traditions meet new ideas, the story of Bel Holstein unfolds like a well-aged wine—rich and celebrated. It all started from humble beginnings, with three brothers, Mauro, Giuseppe, and Piero. Driven by youthful dreams and the wise advice of their father, Renato, they embarked on a remarkable journey. Inspired by their family’s deep roots in caring for animals, they began participating in Holstein shows in the late 1980s. What started as a small effort soon became a mission that pushed them to the top of European dairy farming. Mauro remembers, “Our first heifer impressed everyone back in 1987, and that moment sparked a dream,” highlighting the early ambitions and bold moves of those early years. Through hard work, careful breeding, and a strong focus on quality, Bel Holstein symbolizes pride in Italy’s farming history. This success shows their dedication—a mix of family passion and industry skill that continually shapes the future of Holstein farming. This story isn’t just about farming; it’s about preserving a legacy and ensuring that every cow, show, and sale is marked by excellence.

A New Dawn in Dairy: From Piemontese Traditions to Holstein Triumphs

Bel Holstein’s story begins with a family known for breeding cattle, specifically the local Piemontese breed. This breed was once used for dairy and beef but is now only used for beef. In the early 1980s, the family started breeding Holsteins, motivated by ambition and the excitement of winning in dairy farming. 

This change came with challenges. Before the internet, the Bel family had to rely on magazines like the Holstein Journal to see the top cows from big contests like the Royal and WDE. Their efforts were driven by a genuine love for cattle and dreams of having a champion at the Cremona show, Italy’s top event for Holsteins. 

1987, their hard work paid off when they entered their first official Holstein show. Their debut was impressive as a Chairman’s daughter won her class, proving their careful breeding and preparation were successful. This win not only put Bel Holstein on the map but also confirmed the family’s belief in balancing show participation with commercial potential, as suggested by Renato. This first triumph marked the beginning of their respected place in Holstein breeding.

Family Harmony: The Heartbeat of Bel Holstein’s Success 

Mauro and daughter Greta Beltramino. (Photo Carl Saucier)

Bel Holstein’s story is a testament to the power of family, where everyone plays a crucial role in shaping the farm’s vision and executing its daily tasks. At its core are two brothers, not just passionate but also skilled, leading the farm into the future. One brother finds joy in working in the barn with the help of two workers and his daughter Greta, a sign of the new generation’s eagerness to learn. With assistance from his sons, Giulio, Paolo, and Andrea, the other brother manages the fields and the biogas plant, ensuring this vital part of the farm runs smoothly. Francesco, the eldest son, his girlfriend Chiara, and their cousin Cecilia take on the intricate task of clipping and fitting the cows—a skill passed down and improved each generation. This family’s dedication and love for their work are truly inspiring, serving as a beacon of hope for the future of dairy farming. 

Francesco Beltramino clipping at WDE Madison

It’s about more than today; Giuseppe, though not involved in day-to-day farm work, still shares his experience and contacts from around the world, providing vital continuity and strong ideas. Even those who don’t work daily, like his hardworking wife Barbara and their youngest daughter Emma, contribute during shows and when there are barn visits. This teamwork, blending youthful energy and experienced guidance, reflects the farm’s mission: to strive for excellence in dairy farming, staying strong and hopeful as agriculture evolves.

Giuseppe Beltramino Judging at 2017 Italian National Show

Giuseppe Beltramino Judging at the 2017 Italian National Show

Triumphs on the Global Dairy Stage: Bel Holstein’s Legacy of Excellence

Bel Holstein has made a name for itself nationally and internationally with impressive achievements at significant events like the Cremona Show and the Swiss Expo. The 2004 Cremona Show was pivotal, where Bel Mtoto Diana was crowned Grand Champion. This win, the highest honor at the show, showcased Bel Holstein’s intense breeding and dedication. Al-Pe Doriana won the Reserve Grand Champion title, proving its strength in Italian dairy circles and making a mark with its continuous high performance. 

Al-Pe Doriana

Al-Pe Doriana became a symbol of success, achieving an EX97 classification, which boosted Bel Holstein’s reputation for quality and reliability—a sign of trust for future buyers and partners—Fast-forward to the 2017 Swiss Expo, where their skill was recognized internationally. Winning Junior Champions in the Red & White and Holstein categories, Reserve Grand Champion, and Honorable Mentions showed their strength beyond Italy. 

These achievements are more than just trophies; they have helped Bel Holstein grow and increase their brand’s fame. As their reputation grew, so did their business opportunities, creating partnerships and entering new markets. These successes have made Bel Holstein a go-to name for international dairy colleagues and clients, all eager to connect with such a high-quality producer. Their commitment to developing champions ensures each show ring appearance catches the eye and sets up long-term success in dairy farming.

Resilient Roots: Navigating the Cycles of Dairy Farming with Bel Holstein

The dairy industry is fraught with surprises and difficulties that can test even the most experienced farmers. Bel Holstein’s ability to adapt and remain steadfast has seen them through these challenges. Over the years, they have navigated economic troubles, fluctuating milk prices, new technology, and rule changes. Yet, their approach has remained optimistic but cautious, blending hope with strategic planning. This resilience is a testament to their commitment to the industry and confidence in weathering any storm. 

When dealing with the ups and downs of dairy farming, Bel Holstein stays calm, not letting good or bad times affect their plans too much. This mindset is evident in their daily work and their plans for the future. They can adjust by using family and community support and trying new ideas, showing they understand how the industry changes. 

Du Bon Vent Inkapi EX-97-IT
Brawler x VG-85 Knowledge x Du Bon Vent Epopee VG-89-FR
Res. Sr. Champion & HM. Grand Champion Montichiari 2019
Grand Champion Verona Dairy Show 2022

Their success partly comes from watching industry trends while staying true to their traditional values. By building strong connections within their community and industry, Bel Holstein has shared and learned knowledge that helps them stay strong. This network, which includes other farmers, industry experts, and local authorities, also supports them during more considerable industry changes or local problems, like seasonal diseases or changing consumer habits. 

At the heart of Bel Holstein’s strength is their profound love for what they do. They are patient and determined, going above and beyond their daily tasks. They understand the importance of consistently caring for their cows, ensuring their health and productivity despite external pressures. This level of dedication is not just admirable. Still, it also sets a high standard for others in the dairy community, fostering a culture of respect and appreciation for the animals at the core of their livelihood.

The Art of Balance: Breeding for Beauty and Productivity at Bel Holstein

Bel Holstein’s breeding strategy is about creating beautiful and productive cows. This involves picking bulls that improve udders without going to extremes in production and type. By avoiding extreme traits, Bel Holstein keeps a herd that works well and looks good. They believe preparation for shows starts at birth, giving early care to calves so they perform well in milk production or the show ring. Their herd classification proves the success of their strategy, with 15 cows rated Excellent (EX) and 59 Very Good (VG), showing their focus on improving genetics and managing livestock

Bel Holstein is committed to balancing beauty with efficiency. They carefully pick bulls that enhance milk yield and cow shape. These bulls are chosen not for extreme production but for improving udder quality, which is crucial for a cow’s lifespan and productivity. However, there’s a challenge with excessive height, which can look impressive in shows but cause management issues. 

Finding this balance requires planning and continuous effort. By keeping a herd that shows ideal Holstein traits without losing function, Bel Holstein shows its dedication to careful breeding practices. By avoiding too much focus on height traits, they ensure the herd stays healthy and practical, keeping beauty and productivity together without one outshining the other.

Embracing the Human Element: Bel Holstein’s Commitment to Tradition in a Technological Age

While technology is changing dairy farming, Bel Holstein shows the value of traditional methods. While many farms use machines for milking and feeding, Bel Holstein relies on the skills gathered over many years. 

The choice to avoid advanced technology isn’t because technology is bad but because of the special connection between farmer and cow. Machines often need help to replace this connection. This approach emphasizes a key idea: human passion is key to excellence. 

Understanding animal behavior can be as insightful as using any digital tool. Bel Holstein believes machines can only replace the expertise gained from years of hands-on experience. This helps them effectively care for their cows and meet their needs with great understanding. 

At Bel Holstein, focusing on observing and engaging with the herd is central to their success. By sticking to these methods, they keep their herd healthy and productive. This shows that even in a high-tech world, human involvement is crucial for success in dairy farming.

𝐁𝐞𝐥 𝐁𝐚𝐠𝟐 𝐓𝐚𝐧𝐭𝐮𝐦 𝐆𝐞𝐦𝐢𝐧𝐢𝐚𝐧𝐚 𝐕𝐆𝟖𝟔 – A promising 1st calf from the family of the one and only 𝐷𝑢 𝐵𝑜𝑛 𝑉𝑒𝑛𝑡 𝐼𝑛𝑘𝑎𝑝𝑖 𝐸𝑋97!!

Bridging Tradition with Innovation: Bel Holstein’s Vision in the Evolving Italian Dairy Landscape

Bel Holstein stands firm at the crossroads of tradition and innovation in Italy’s dairy industry. The family is focused on a future where they can return to international events. These beloved fairs and shows provide more than competition; they offer essential networking and business opportunities. For Bel Holstein, visibility and reputation at these events highlight their exceptional breeding skills and excellent care practices. 

Bel Holstein’s goals extend beyond the show rings. In Italy, with its varied approaches to dairy farming, the farm envisions a future where both large operations and small farms prosper. This vision depends on adding value to each operation. Whether through direct milk product sales or enhancing their livestock and genetics, Bel Holstein is committed. 

It is key to maintaining their strong genetic portfolio. Bel Holstein breeds for both beauty and productivity, ensuring they meet the needs of local and international markets. Their dedication to improving their herd makes them a top contender in the dairy world

Bel Holstein also wants to strengthen ties with the global dairy community. New collaborations and learning opportunities will emerge as travel and events normalize post-pandemic. The family values knowledge from other respected breeders and sees this as a chance for shared growth and success. 

Bel Holstein blends tradition with ambition, valuing past practices while exploring new paths. Their lasting impact on dairy farming is not just based on past successes but also on a forward-thinking approach that embraces local traditions and global progress. 

𝐁𝐞𝐥 𝐂𝐡𝐢𝐞𝐟 𝐄𝐬𝐭𝐞𝐫𝐢𝐧𝐚 𝐄𝐗𝟗𝟐, 3rd lactation 4 years old, in her working clothes! Esterina is a Chief granddaughter of 𝑃𝑜𝑧𝑜𝑠𝑎𝑎 𝐺𝑜𝑙𝑑𝑤𝑦𝑛 𝑆𝑜𝑛𝑖𝑎 𝐸𝑋94. Owned with Bag2 & All.Nure

Bold Aspirations and Formidable Resilience: Navigating Bel Holstein’s Future in Dairy Farming

Bel Holstein is looking towards the future with the same ambition that’s marked its past successes. Though it has faced global challenges like the COVID-19 pandemic and regional issues like the Blue Tongue disease, these experiences have only strengthened its resolve. It is eager to return to international shows and fairs, which will help it showcase its cattle and build essential business relationships. As these events happen regularly again, Bel Holstein aims to cement and grow its presence globally, showcasing cattle that excel in looks and production. 

Bel Holstein sees a bright future for dairy farming in Italy, with room for both large and small farms. Their focus is on adding value through high-quality genetics and excellent animals. By selling milk and their herd’s genetics, they stick to a model that values direct sales and show-quality animals. This approach helps them stay competitive in changing industry trends. 

For Bel Holstein, innovation isn’t just about new technology. It’s also about quality human interaction and skilled work. By maintaining their herd quality and engaging with the dairy community locally and internationally, they’re ready to adapt to the changing dairy landscape. They fine-tune their unique selling points, balancing tradition with modern farming needs. This strategy helps Bel Holstein stand out for sustainability, quality, and excellence in the Italian dairy sector and inspires their commitment to progress.

𝐁𝐞𝐥 𝐂𝐡𝐢𝐞𝐟 𝐆𝐮𝐞𝐧𝐝𝐚𝐥𝐢𝐧𝐚 𝐕𝐆𝟖𝟕

𝐁𝐞𝐥 𝐂𝐡𝐢𝐞𝐟 𝐆𝐮𝐞𝐧𝐝𝐚𝐥𝐢𝐧𝐚 𝐕𝐆𝟖𝟕

Guiding Stars: Mentorship and Legacy at Bel Holstein 

Mentorship has been crucial in shaping Bel Holstein’s journey, supporting its success, and encouraging new ideas. In their early years, Farm Alpag in Alessandria had a significant influence. Led by Luigi Manfredini, known for his attention to detail in show preparations, the Bel Holstein team learned the art of showing dairy cattle. These lessons in precision and dedication continue to guide their high standards today. 

Their talks with experts like Donald Dubois also provided valuable insights. Dubois was a respected figure in the industry, moving from fitter to judge. The Bel Holstein team admired his skills and dedication, which matched their values. His example highlighted the importance of expertise in every role, shaping their approach to caring for their cattle and the farm’s legacy. 

𝐉𝐀𝐂𝐎𝐁𝐒 𝐀𝐋𝐋𝐈𝐆𝐀𝐓𝐎𝐑 𝐁𝐀𝐕𝐀𝐑𝐈𝐀 𝐕𝐆𝟖𝟕 Bavaria is an Alligator, daughter of JACOBS HIGH OCTANE BABE EX96 that Bel Holsteins owns with Ferme Jacobs, Elmvue Farms and Cioli Farms!

Today, Ferme Jacobs is admired for its success in showings and farm operations. Their mix of new ideas and traditional values inspires Bel Holstein to achieve a similar balance of beauty and productivity. This effort aims not just for awards but also to improve their herd and farming practices

These mentors and herds teach Bel Holstein to respect tradition, embrace innovation, and strive for quality. Their lessons are reflected in daily work, from the barn to the field and on international stages, forming a legacy built on inspiration and hard work.

Navigating the Twin Pillars of Success in Dairy Showmanship and Sales

Aspiring dairy cattle breeders starting their journey in the busy world of cattle showing and marketing should listen to advice from years of hands-on experience. The key to success lies in showing and selling skills. These two aspects work together and are vital for your reputation and business. 

First, be ready to sell even your best animals. Keeping a flexible inventory is essential for your business and reputation. If a buyer offers a reasonable price, taking it can lead to good relationships and financial success. Each sale helps build your name in the industry. 

It’s also important that your show successes lead to broader recognition. Winning in the show ring is excellent, but the real work is ensuring your animals impress outside the ring, too. Every detail is essential, from preparation before the event to how your cattle look throughout the show. Please keep them in top condition so everyone, from other breeders to potential buyers, is impressed by their quality. This approach will strengthen your reputation and expand your influence in the dairy world, establishing you as a dedicated and skilled breeder.

BEL BYWAY CASHMERE EX 93 3*, Cashmere is a 5 years old Byway out of Du Bon Vent Inkapi EX97

Showcasing Excellence: Bel Holstein’s Global Dairy Impact Through Shows and Social Media

Shows have been crucial for Bel Holstein, highlighting their top-notch breeding skills and strengthening their reputation worldwide. Events like the Swiss Expo and the Cremona show have given them immediate attention from breeders, buyers, judges, and a wider audience through digital connections. These shows display Bel Holstein’s excellent cattle pedigree and preparation and reflect the expertise and commitment at the heart of their success. 

Social media has made this impact even bigger, turning these events into ongoing stories with real-time updates. Platforms like Instagram and Facebook allow Bel Holstein to share live events, stunning pictures of their award-winning cattle, and interesting stories that draw international audiences. This online presence helps them reach potential buyers and fans who might not know about them otherwise. 

Additionally, the personal connections made at these shows, where people share a passion for top-quality dairy cattle, often lead to lasting partnerships. These relationships go beyond simple transactions, creating networks that connect breeders, sellers, and global partners. These connections offer markets for cattle and shared knowledge and innovation, which are key to growing in a changing global dairy market

Ultimately, combining in-person showmanship with innovative social media use has boosted Bel Holstein’s profile, making it more marketable in a competitive field and strengthening relationships that enhance its business reach far beyond Italy’s borders. 

From L to R:Bel Boeing Gondola VG87 EX MS 𝐽𝑢𝑛𝑖𝑜𝑟 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝐶𝑟𝑒𝑚𝑜𝑛𝑎 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝐷𝑎𝑖𝑟𝑦 𝑆ℎ𝑜𝑤 2023, 𝑅𝑒𝑠𝑒𝑟𝑣𝑒 𝐽𝑢𝑛𝑖𝑜𝑟 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝑁𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑆ℎ𝑜𝑤 2023 – Bel Hotline Georgia VG86 𝐽𝑢𝑛𝑖𝑜𝑟 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝑆𝑤𝑖𝑠𝑠𝐸𝑥𝑝𝑜 2024 – Bel Chief Guendalina VG86 𝑅𝑒𝑠𝑒𝑟𝑣𝑒 𝐽𝑢𝑛𝑖𝑜𝑟 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝑆𝑤𝑖𝑠𝑠𝐸𝑥𝑝𝑜 2024 𝑅𝑒𝑠𝑒𝑟𝑣𝑒 𝐽𝑢𝑛𝑖𝑜𝑟 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝐶𝑟𝑒𝑚𝑜𝑛𝑎 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑆ℎ𝑜𝑤 2023 𝐻𝑜𝑛𝑜𝑟𝑎𝑏𝑙𝑒 𝑚𝑒𝑛𝑡𝑖𝑜𝑛 𝐽𝐶 𝑁𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑆ℎ𝑜𝑤 2023

The Bottom Line

Bel Holstein has led Holstein breeding from humble beginnings on their family farm. Their journey shows the impact of passion, dedication, and a drive for excellence. With success at international shows and strong values, Bel Holstein offers essential lessons in perseverance and adaptation. 

Their story highlights the balance between traditional methods and modern innovation and the role of the family in building success. Bel Holstein excels in careful care and imaginative breeding, demonstrating the global reach of good marketing and participation in shows and online. 

As dairy farming changes, Bel Holstein reminds us that success relies on strong foundations of passion and commitment. Their legacy challenges us to consider how our goals can help shape the future of dairy farming. Tradition and progress will work together in the future, powered by a commitment to quality and excellence.

Key Takeaways:

  • Bel Holstein’s origin story is deeply rooted in family traditions, evolving from a predominantly Piemontese background to becoming a notable Holstein breeder.
  • Key family members contribute distinct roles, from barn management and fieldwork to show preparations and strategic business development.
  • Significant accomplishments include notable show victories and the development of high-ranking cows, providing substantial social proof within the industry.
  • Bel Holstein’s breeding strategy emphasizes a balance of beauty and productivity, focusing on udder improvement while avoiding extreme traits.
  • The farm adopts a traditional approach to operations, valuing hands-on work and animal care over technological solutions.
  • Future aspirations include expanding international recognition through participation in significant events and leveraging diversifying opportunities in the dairy industry.
  • Mentorship and learning from acclaimed breeders have been pivotal in shaping Bel Holstein’s breeding and show strategies.
  • Shows serve as a crucial platform for marketing and enhancing global recognition, with the added benefit of social media exposure.

Summary:

Bel Holstein is an Italian family-owned dairy farm that started in the late 1980s, driven by the passion of three brothers, Mauro, Giuseppe, and Piero, inspired by their father’s love for cattle. Today, it’s a leader in European dairy farming, focusing on breeding beautiful and productive cows. Despite challenges like COVID-19 and Blue Tongue disease, the farm remains dedicated to blending tradition with innovation in Italy’s dairy industry, adding value through direct milk product sales and enhancing livestock genetics. They aim to succeed by continuing their presence at international shows and fairs, all while ensuring quality and sustainability in the sector.

Learn more:

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Top 12 Most-Read Bullvine Articles of 2024: Insights and Controversies Reshaping the Dairy Industry

Discover the top 12 Bullvine articles of 2024, featuring insights and controversies that are transforming the dairy industry. Ready for a fresh perspective?

Staying informed is more important than ever in the fast-changing world of dairy farming. This year, The Bullvine has become a leader, pushing boundaries and sparking conversations in the global dairy community. Our top twelve articles of 2024 weren’t just stories; they were sparks for discussion and change, offering essential insights and raising questions that made us think differently. These pieces are unique because they take complex topics and explain them with a twist that engages both experienced dairy farmers and industry professionals.  Each article on The Bullvine, such as the Jersey vs. Holstein profitability comparison or the journey of Mr. Wijnand Pon, uses in-depth industry knowledge and innovative analysis to question traditional beliefs in the dairy farming sector. Your role in shaping the future of dairy farming is crucial, and these articles are designed to empower you with the knowledge and insights you need. 

“From exciting profiles of industry leaders to exploring the dark side of the dairy business, these articles don’t just highlight trends—they set them!”

Each article is a unique exploration, whether comparing the profits of Jersey and Holstein breeds or uncovering tales of crime in the dairy world. These articles prompt you to ponder the industry’s future direction and our role in shaping it, as well as provide a deeper understanding of what’s shaping the present and future of dairy farming. They are not just stories but powerful tools that can influence the trajectory of the dairy industry.

#12. How Hanover Hill Holsteins Revolutionized the Dairy Breeding Industry

Hanover Hill Holsteins changed the Holstein world with their commitment to top-quality genetics and big dreams. This story unfolds through the teamwork of Peter Heffering and Ken Trevena. Together, they made waves in the dairy industry. Their journey is like a guide to imaginative breeding and innovative farm management. They created cattle that broke records and set new industry standards. Peter Heffering’s love for farming started in 1945 during a memorable summer on Chuck Waustlich’s farm in Woodstock, Vermont. He studied animal care at New York State University, which prepared him for an essential role at Beacon Milling Company’s Holstein farm. He played a key part in the breeding program through innovative cattle buys. On the other side, Kenneth Wesley Trevena led a dairy farm in Concord, New Hampshire, before joining Beacon Farm. Trevena and Heffering formed a partnership, which became the foundation of Hanover Hill’s lasting success.

(Read more: https://www.thebullvine.com/breeder-profiles/how-hanover-hill-holsteins-revolutionized-the-dairy-breeding-industry/)

#11. STUD WARS: Which AI Company Holds the Power in the Dairy Cattle Genetics Universe

The field of dairy cattle genetics is going through an exciting change. Big companies like STgen, Select Sires, and Semex are leading the way. New companies like Blondin Sires and Ascol are becoming popular in different areas. Although traditional performance markers like TPI and NM$ are still important, there’s a focus on more specific breeding areas like Red & White, Polled, and genomic sires. Companies like Validity Genetics are making significant progress, especially in the genomic Polled category, showing a competitive and varied market. The intensifying competition among Artificial Insemination companies underscores the rising significance of niche areas and innovative genetic solutions, reshaping the power dynamics within the dairy cattle genetics realm.

(Read more: https://www.thebullvine.com/a-i-industry/stud-wars-which-ai-company-holds-the-power-in-the-dairy-cattle-genetics-universe/)

#10. The Untold Story of K-Kuipercrest Inspir Ardath: The Greatest Holstein That Never Was

K-Kuipercrest Inspir Ardath’s story teaches us about the lost potential of dairy cattle in the competitive world. This story covers pedigrees, evaluations, and big-money decisions, showing the balance between passion and practicality. From Ed Morwick’s doubts to David Brown’s challenging pricing, every choice and deal shaped Ardath’s missed promise. The focus on vet checks, insurance, and legal deals shows the need for good planning and strong partnerships. Ardath’s journey warns of the dangers of pride and highlights the importance of protecting efforts with smart decisions and humility. This story serves as a poignant reminder to balance enthusiasm with prudence to prevent missed opportunities due to misguided connections and misplaced values.

(Read more: https://www.thebullvine.com/donor-profile/the-untold-story-of-k-kuipercrest-inspir-ardath-the-greatest-holstein-that-never-was/)

#9. How Trump’s Re-Election Will Redefine the Dairy Industry

With Donald Trump’s win in the 2024 Presidential Election, a new time begins in dairy regions like Wisconsin. His plans to boost industries and cut federal rules bring significant challenges and new chances for dairy farmers. There might be fewer rules and more tax cuts, which could help with money problems. On the world stage, Trump’s actions could change trade partnerships, affecting how dairy products are sold abroad. The dairy industry must consider how these changes impact their work and future growth.

(Read more: https://www.thebullvine.com/politics/how-trumps-re-election-will-redefine-the-dairy-industry/)

#8. How Huronia Centurion Veronica 20J Redefined the Jersey Breed

Huronia Centurion Veronica 20J is a shining star in the dairy world. This excellent cow won three grand champion titles at the World Dairy Expo from 2004 to 2006 and even the supreme champion award in 2006. Raised by the Armstrong family at Huronia Jerseys in Ontario, Canada, Veronica’s success grew with help from Ernie Kueffner, Terrie Packard, and Arethusa Farms. Fred Armstrong, who received Jersey Canada’s Master Breeder Award, planned many successful breeding matches with Veronica. In 1998, he bought Genesis Renaissance Vivianne, who, even as a young cow with an udder problem, scored VG-87 and became a top Jersey Canada Star Brood Cow. Veronica’s family line often wins top prizes. Some standout descendants are Elliots Golden Vista, Arethusa Primetime Déjà Vu, Arethusa Veronicas Dasher, and Arethusa Veronicas Comet. Veronica passed away in 2016, but her influence on the Jersey breed is still strong today.

(Read more: https://www.thebullvine.com/donor-profile/how-huronia-centurion-veronica-20j-redefined-the-jersey-breed/)

#7. Why Most US Dairy Farmers Lean Republican: A Look Into the Numbers and Reasons

Most US dairy farmers identify as Republicans. This choice is connected to economic, social, and cultural reasons. Economic issues like tariffs and trade policies are essential, as are shared social values. These political choices affect how farmers run their farms and their attitudes toward the government. For example, in the 2020 election, 75% of counties with large dairy farms voted Republican, and 71% of federal contributions from the dairy industry went to the GOP. The political leanings of dairy farmers have evolved from the New Deal era of the Great Depression to today, influenced by factors such as tax cuts and farm subsidies. These policy impacts demonstrate how outside factors influence party allegiance.

(Read more: https://www.thebullvine.com/dairy-industry/why-most-us-dairy-farmers-lean-republican-a-look-into-the-numbers-and-reasons/)

#6. ABS Acquires De Novo: Strategic Move for Sale or Survival?

The agribusiness world is buzzing about ABS Global buying De Novo. ABS’s acquisition of De Novo has sparked discussions about its plans. Following some job cuts, there is speculation about whether ABS is facing financial difficulties or strategically enhancing its appeal to potential buyers. Some rumors say that Genus, ABS Global’s parent company, might be preparing to sell to Chinese buyers interested in their pig-related products. At the same time, other big companies like URUS and STGen might want to buy ABS’s beef and dairy businesses. In agriculture, big business takeovers often show that changes are coming. This deal raises important questions: Is ABS trying to keep its best talents, change its market strategy, or get ready to sell? As part of Genus PLC, which works on pig genetics and biotechnology, ABS aims to make pig production more efficient, creating interest from China due to its need for protein. This move may make ABS more appealing to future buyers or a better fit with Genus’s focus on pigs.

(Read more: https://www.thebullvine.com/a-i-industry/abs-acquires-de-novo-strategic-move-for-sale-or-survival/)

#5. The Dark Side of the Dairy Business: Seven Notorious Criminals in the Dairy Industry Unveiled

Deception and illegal activities have hurt the dairy industry, causing significant financial losses for hardworking farmers. One of the most notorious people, Lercy Austin, managed to escape capture for years while stealing livestock. Former veterinary surgeon Dr. Morley Pettit was also in trouble for fraud linked to his tricks in getting livestock. He convinced farmers to send him purebred animals, only to sell them cheaply. Finally, justice caught up with him, and after his release, two Michigan dairymen made sure he paid for his actions again. In 1935, Duncan Spang lost his membership in the Holstein Association due to several wrongdoings, leaving him with a bad reputation. Jack C. Miller was known for trading bull semen illegally, with no respect for the law. Once a respected Holstein breeder, Gordon Atkinson fell from grace through complex fraud schemes, making $12 million dishonestly instead of facing arson charges.

(Read more: https://www.thebullvine.com/the-bullvine/the-dark-side-of-dairy-business-seven-notorious-criminals-in-the-dairy-industry-unveiled/)

#4. Breaking Down Blondin Sires’ Meteoric Rise in the AI Industry

 Blondin Sires, a leading AI dairy company in Canada, has grown its market share from 2.8% in 2022 to 4.9% in 2023. This 75% increase comes from innovative strategies, new genetic ideas, strong partnerships, and quick decisions. Blondin Sires started to fix the lack of top bulls. They overcame early challenges by creating stud codes and good distribution routes. Using genomics and social media

(Read more: https://www.thebullvine.com/a-i-industry/breaking-down-blondin-sires-meteoric-rise-in-the-ai-industry/)

#3. Why Fake Dairy Cow Photos are Hurting the Industry: Time for Change

This article delves into the growing problem of editing photos in dairy cow photography. It’s not just the backgrounds that some photographers alter; they also edit the cows. This unethical practice raises serious concerns about honesty and calls for stricter rules. The Dairy Marketing Code of Conduct underscores the importance of honesty, prohibiting the dishonest editing of photos and establishing clear rules for trust between farmers and buyers. Upholding ethical standards ensures that the images we see and the animals we buy are reliable, and this is a crucial aspect of the dairy industry that we must all consider.

(Read more: https://www.thebullvine.com/the-bullvine/why-fake-dairy-cow-photos-are-hurting-the-industry-time-for-change/)

#2. The Inspiring Journey of Mr. Wijnand Pon: From Dairy Farmer to Global Industry Powerhouse

Mr. Wijnand Pon’s journey is fantastic and inspiring. Coming from a family involved in the trading business, Pon made a significant and surprising move into the dairy farming industry. He had no farming background, driven only by his love for nature and agriculture. He started by buying a small farm, where he quickly succeeded, showing a natural skill for dairy farming. 

Pon played a crucial role in bringing top Holstein genetics to the Netherlands, changing local dairy practices, and establishing himself as a significant figure in the industry. His focus on innovation led to meaningful partnerships with major breeding organizations, leading to the purchase of Alta Genetics. This helped create URUS, which delivers modern, customer-focused solutions. 

Apart from his business success, Pon is very dedicated to sustainable farming. His Come On Foundation supports global conservation and ecological restoration efforts, showing his commitment to positively impacting the environment. Pon’s forward-thinking approach has been recognized, as he was named the 2020 International Person of the Year at the World Dairy Expo. His story showcases innovation, leadership, and a strong commitment to sustainable advancement in agriculture.

(Read more: https://www.thebullvine.com/dairy-industry-professionals/the-inspiring-journey-of-mr-wijnand-pon-from-dairy-farmer-to-global-industry-powerhouse/)

#1. Jersey vs. Holstein: Which Dairy Breed Delivers Greater Profitability for Farmers?

Jersey and Holstein cows are in the spotlight in the battle for which dairy breed is more profitable. Holsteins is famous for its high milk and component production. This helps them cut down on costs, earning an extra $456 per cow each year. But don’t count the Jerseys out yet. They are improving their milk production and are great at turning feed into energy, making 1.75 pounds of energy-corrected milk for every pound of dry matter. This sustainability focus positions Jersey as a strong competitor, mainly due to its positive environmental impact and efficient use of resources. To reach the same production goals, Jerseys use 32% less water, 11% less land, and 21% less fossil fuels. This is very appealing to farmers who care about being sustainable.

(Read more: https://www.thebullvine.com/the-bullvine/jersey-vs-holstein-which-dairy-breed-delivers-greater-profitability-for-farmers/)

The Bottom Line

Bullvine’s articles from 2024 offer lots of different viewpoints that show how complex the dairy industry is becoming. Each story contributes to a broader discourse on sustainability, ethics, and financial aspects in the dairy industry, from the profitability of Jerseys and Holsteins to the challenges of fake cow photos. You see success stories and warnings that can teach lessons for small family farms and large-scale operations. 

Reflect on the impactful journeys of individuals like Mr. Wijnand Pon and exceptional cows such as Huronia Centurion Veronica 20J within the industry. These stories celebrate innovation while serving as poignant reminders of the challenges in advancing the dairy industry. They show how changes within the AI industry and company purchases are necessary for staying ahead in a challenging market. 

It’s intriguing to explore why dairy farmers tend to have a particular political leaning and to delve into the shocking stories of crime within the industry. These stories prompt us to reflect deeply on the moral obligations of individuals involved in the dairy sector. This reflection could influence future policies and cultivate a community that prioritizes honesty. 

Leveraging these insights to build a stronger and more equitable dairy industry is imperative. Balancing respect for the past with strategic planning for the future is essential for industry development. How will you contribute to driving change or observing from the sidelines? Your involvement is crucial in shaping the future of the dairy industry.

Key Takeaways:

  • Profitable Breeding: Uncover which dairy breed, Jersey or Holstein, truly boosts the bottom line for farmers.
  • Inspirational Leadership: Journey from local farming to a global dairy powerhouse with Mr. Wijnand Pon.
  • Authenticity Matters: Understand how fake dairy cow photos damage the industry and why change is crucial.
  • Innovative AI Trends: Explore Blondin Sires’ rapid growth and its implications for the AI sector.
  • Industry Exposé: Delve into the criminal elements in the dairy world that challenge ethical standards.
  • Strategic Business Moves: Examine ABS’s acquisition of De Novo, navigating the landscape of survival and growth.
  • Political Leanings: Analyze why US dairy farmers predominantly align with the Republican party.
  • Breed Transformation: Celebrate Huronia Centurion Veronica 20J, reshaping the Jersey breed.
  • Missed Legends: The intriguing narrative of K-Kuipercrest Inspir Ardath, a Holstein icon that never was.
  • Genetic Power Struggle: Find out which AI company reigns supreme in the genetics arena.
  • Generational Impact: Discover Hanover Hill Holsteins’ profound influence on the dairy breeding community.
  • Market Shifts: Consider the broader impacts of Riverview Dairy’s expansion on smaller farms.

Summary:

Throughout 2024, The Bullvine has been a beacon of insight, unraveling the dairy industry’s complexities with compelling narratives and analysis. From exploring the profitability of Jersey versus Holstein breeds to sharing Wijnand Pon’s inspiring rise from a dairy farm to industry prominence, these stories challenge traditional industry perceptions. They spotlight modern concerns such as the authenticity of cow imagery and uncover the industry’s shadowy figures, advocating for transparency and integrity. Articles also delve into strategic shifts like ABS’s acquisition of De Novo and Riverview Dairy’s expansion, which threatens small farms. With US dairy farmers tending Republican, this collection of pieces offers a rich tapestry of tradition, innovation, and global influences, providing dairy professionals with food for thought and proactive insights.

Join the Revolution!

Bullvine Daily is your essential e-zine for staying ahead in the dairy industry. With over 30,000 subscribers, we bring you the week’s top news, helping you manage tasks efficiently. Stay informed about milk production, tech adoption, and more, so you can concentrate on your dairy operations. 

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Sabbiona Holsteins: Where Genetics and Passion Forge Dairy Champions

Explore what makes Sabbiona Holsteins a world leader in dairy. Why are their almost 500 EX cows a standard of excellence? Discover today.

L-R: Liliana Ciserani, Lorenzo Ciserani, Matteo Ussi (nephew) & Francesco Ciserani.

On a calm spring day in northern Italy, the air carries the legacy of dairy excellence at Sabbiona Holsteins. In the lively fields of Brembio, the Ciserani family’s unwavering commitment to innovation has created a renowned herd known both in Italy and worldwide. From starting with just one cow, Sabbiona Holsteins has grown into a leading farm with 650 milking cows; their first lactation heifers are averaging 84,5 points, averaging 42 kg per day at 4% fat and 3,55 protein, setting standards in genetics and management. This achievement is a testament to the family’s dedication to pushing the boundaries of dairy farming, and a high level of dairy excellence recognized globally.

From Pastures to Prestige: Ireneo Ciserani’s Visionary Blueprint for Dairy Dominance 

In the peaceful landscapes of Northern Italy, Ireneo Ciserani started what would become one of the world’s top dairy herds, Sabbiona Holsteins. Beginning with just one cow, Ireneo set out to change the future of dairy farming. His plan was straightforward: build a herd with excellent conformation and high productivity. He achieved this by importing top-notch genetic stock from North America. 

In the early 1970s, 100 heifers from Canada and the U.S. arrived at Sabbiona farm. Chosen for their strong genetic traits, these heifers became the foundation for a herd known for its excellence. Ireneo saw how these North American genetics could improve his cows’ looks and milk production. 

With Ireneo leading, the herd grew in size and reputation. Using sires from top bloodlines, like Elevation and Valiant, aided this growth. These sires played a crucial role in shaping the herd’s genetics, making Sabbiona Holsteins a model of dairy excellence. 

Over the years, Ireneo’s focus on innovation and quality turned the farm into a leading facility. Each new generation of cows was bred to improve essential traits, ensuring progress was always rooted in past successes. Today, Sabbiona Holsteins is proof of Ireneo’s legacy, showcasing his dedication to precise breeding and his forward-thinking choice to bring high-quality genetics from abroad.

Sabbiona Alligator Trendy VG-86 fresh 2nd calf and already milking above 60 kg per day.

Blending Tradition with Genomics: The Genetic Mastery at Sabbiona Holsteins 

Sabbiona Holsteins balances high milk production with great cow structure. The Ciserani family leads their herd to excellence by choosing bulls with both qualities. This helps them raise productive and long-lasting cows. 

Key cow families like the Annaba and Cruda are crucial to their breeding plan. These families have strong genetics that improve the herd’s appearance and performance. Their cows do well in shows and on farms, demonstrating their challenging genetics. 

Sabbiona can predict and improve essential traits using bulls with good genomic data. This combination of reliable cow families and modern genetics is core to their breeding approach, keeping Sabbiona Holsteins at the top of global dairy standards.

 l to r... Sabbiona Lambda Sublime VG-86 just fresh 2nd calf, Reserve Intermediate Champion at Verona 2024, Sabbiona Lambda Zwitzerland VG-89 and got a Bullseye son at Semex, and Sabbiona 1st Grade Allie Ex-91.

 l to r… Sabbiona Lambda Sublime VG-86 just fresh 2nd calf, Reserve Intermediate Champion at Verona 2024, Sabbiona Lambda Zwitzerland VG-89 and got a Bullseye son at Semex, and Sabbiona 1st Grade Allie Ex-91.

Shaping Global Dairy Excellence: Sabbiona Holsteins’ Legacy of Precision and Innovation

Sabbiona Holsteins is a shining star in the global dairy industry. With its dedication and success, it is making waves in Italy and internationally. With 28% of its herd rated EXCELLENT, Sabbiona’s influence extends far beyond its Italian borders, showcasing the industry’s global impact. 

The herd’s success is evident in its impressive numbers: currently, there are 175 EX cows, compared to a historic total of almost 500. This success is built on strong North American genetics, carefully chosen over generations. 

Sabbiona Lambda Switzerland VG89 (Max Score)
🇨🇦 CONF +13 MS +11
(Delta-lambda x 1st grade x Atwood x Shottle x Goldwin x Storm x Sabbiona Blackstar Annabà EX97)
His bullseye son at @semexgfl
Sabbiona Lambda Switzerland VG89 (Max Score)
(Delta-lambda x 1st grade x Atwood x Shottle x Goldwin x Storm x Sabbiona Blackstar Annabà EX97)
Has a bullseye son at Semex

Sabbiona’s strength comes from imaginative breeding using sires like Doorman, Goldfarm, and Unix. These sites produce cows with fantastic udders, strong feet and legs, and excellent dairy strength—the core goals of their breeding strategy. 

Sabbiona Holsteins influences farms worldwide through sires like Skywalker and Bookie, popular in artificial insemination programs. Their global impact highlights Sabbiona’s dedication and vital role in advancing Holstein genetics. 

Recognition has followed, including a top spot in Holstein International’s “Most Influential Breeders of the Last 25 Years” competition [Holstein International Ranking, 2023]. This confirms Sabbiona’s position as a genetic refinement leader within dairy production.

Sabbiona Crushabull Friday.

The Sunlit Symphony of Dairy Excellence in Northern Italy

The early spring sun shines on northern Italy, creating a stunning scene at Brembio. This is where Sabbiona Holsteins rests, and the Ciserani family warmly welcomes us into their world. Under the guidance of Francesco and his son Lorenzo, we are set to see the beauty of their well-chosen herd. Two cows, Sabbiona Tiky and Minorca, highlight their breeding skills. Tiky, a Grand Champion at the 2023 European Open Show and Italian National Show, and Minorca, a remarkable figure, embody the blend of tradition and modern methods, creating a legacy beyond Italy’s borders. 

Sabbiona Tiky is a valued Doorman daughter known for her excellent form. She scores a fantastic EX-96, making her the highest-rated Holstein in Italy. Fifty days fresh into her 7th lactation, she shows her strength, producing 10,500 kg/23,150 lb in her previous sixth lactation over 220 days. Her roots are deeply tied to tradition, with twelve generations of Sabbiona heritage featuring notable sires like Skywalker and Goldfarm. Similarly, Sabbiona Minorca EX-92 draws attention with her rich genetic history from Sabbiona Goldfarm, showing the lasting influence of Sabbiona Cruda. Her lineage, connecting to Tri-Day Ashlyn, is a blend of famous ancestors like O-Cosmopolitan, Outbound, Shottle, Durham, and Outside. Her latest fourth lactation resulted in an impressive 14,400 kg/31,750 lb, with much anticipation for her upcoming calving with Mattenhof Harris. 

10 yrs old and 7th calves Sabbiona Tiky Ex-96. She is the 12th generation Sabbiona!!!

Tiky and Minorca represent the Ciseranis’ breeding goals. These cows do more than hit targets; they set them with their balanced size, excellent udders, and strong feet and legs. Lorenzo describes the perfect cow as having a size between Tiky and Minorca, with dairyness, balance, and outstanding udder quality. This aim for perfection is more than just an objective; it is an ongoing journey, ensuring that every generation at Sabbiona Holsteins learns from the past while embracing new advancements. The Ciseranis’ breeding goals are not just about producing high-quality cows but about setting new standards for the industry and pushing the boundaries of what is possible in dairy farming.

New Highlight

Among the remarkable achievements of the Ciserani family is Sabbiona Anahita Urus. Urus is recognized as the top sire worldwide for conformation with an impressive score of +19. His other figures are equally impressive: +15 for the mammary system+11 for feet & legs, a remarkable 3626 GLPI, and an exceptional milk production level of +778

Sabbiona Haniko Easter VG86
Her son with Dropbox (Sabbiona Hangover) is Semex’s top UDC sire.

They also have a standout son of Dropbox, Sabbiona Hangover. He comes from a line of impressive ancestors: VG-86-1st Lac Haniko x VG-89 Crushabul x EX-92 1st Grade x the famed Jeffrey-Way Mascot Tina. He is Semex’s top UDC sire.

Innovation at the Forefront: Building Tomorrow’s Dairy Legacy Today

It is challenging to keep up with changes in dairy farming. Sabbiona Holsteins has met this challenge with significant investments and a focus on new ideas. Recently, they built a modern facility for 660 milking cows, equipped with state-of-the-art technology and designed to provide the highest level of comfort and care for the cows. This shows how committed the Ciserani family is to staying at the top while caring for their cows. 

Sabbiona Holsteins keeps up with new technology. They plan to use a robotic milking system soon, making things more efficient. This new technology is a big step forward, and it fits well with their use of the latest genetic research combined with practical farming. 

Balancing tradition and new ideas is key, and Sabbiona Holsteins does this well. With a focus on the future and a commitment to quality, this famous farm looks set to continue leading in dairy farming worldwide.

Passing the Torch: An Unyielding Legacy of Innovation and Tradition in Dairy Farming

As Ireneo Ciserani’s career ends, his impact on the dairy industry is undeniable. He led Sabbiona Holsteins to the top of dairy farming and became a key figure in blending innovation and tradition. Known as “Signor Ireneo,” he was respected for his vision and dedication, passed down to ensure a future of hard work, excellence, and honesty. 

The guardians of his legacy, his son Francesco and grandson Lorenzo, are ready to continue this tradition of excellence. They plan to honor Ireneo’s teachings while keeping pace with the industry’s changes. With a mix of respect for history and a focus on the future, they aim to lead through constant innovation. Using genomics and the latest technology, they plan to improve their breeding programs and stay at the cutting edge of elite Holstein production. 

SABBIONA FUTURA (Windbrook)
Senior Champion - 17th European Open Holstein Show
SABBIONA FUTURA (Windbrook) Senior Champion – 17th European Open Holstein Show

The Ciseranis understand the importance of adapting to global dairy trends. They are introducing robotic milking systems, showing their awareness that modernizing is key to staying competitive. Their plans include sustainable practices and exploring new markets to match changing consumer demands and environmental needs. This forward-thinking strategy keeps Sabbiona Holsteins ready for future challenges, helping them remain leaders in the global dairy market. 

Ireneo Ciserani’s legacy of pursuing top dairy standards remains a guiding light for the next generation. The Ciseranis are determined to respect their rich history while forging new dairy farming paths.

The Bullvine Bottom Line

Sabbiona Holsteins has become a symbol of excellence in dairy farming. They have developed a herd famous for fantastic udders, strong feet and legs, and impressive dairy strength using careful genetic selection with North American roots. Ireneo Ciserani’s legacy lives on through new generations who continue his vision of keeping the farm at the top of the dairy world. 

Sabbiona looks to the future, and genomic advances and new technologies show how precise breeding supports sustainable farming. This blend of nature and science makes us wonder: How will our genetic advancements change dairy farming’s future, and what new opportunities will arise for a more sustainable farm environment?

Key Takeaways:

  • Sabbiona Holsteins, founded by Ireneo Ciserani, has grown to become a leading dairy operation in Northern Italy over the past fifty years. It is renowned for its high genetic value and elite conformation.
  • The herd at Sabbiona boasts exceptional quality, with 28% of the milking cows rated as EXCELLENT.
  • The breeding program, rooted in North American genetics, emphasizes strong cow families and complete bulls to ensure excellent type, udders, and feet and legs.
  • Innovative techniques and technologies, such as genomics and the planned introduction of robotic milking parlors, are key to maintaining Sabbiona’s competitive edge in the global dairy market.
  • The farm’s strategic operations and future growth plans are based on a deep commitment to understanding genetic opportunities and market trends.
  • Leadership at Sabbiona is transitioning smoothly through generations, preserving the legacy and advancing with modern practices.

Summary:

An extraordinary testament to dairy excellence unfolds on the picturesque farm of Sabbiona Holsteins in Northern Italy. Under the visionary leadership of Ireneo Ciserani, starting with just one cow, the farm has crafted a legacy of superior dairy genetics by blending traditional breeding insights with modern genomic advances. This combination sustains and amplifies Ciserani’s commitment to conformation and production. With 28% of their herd rightfully rated EXCELLENT, renowned cow families like Annaba and Cruda are pivotal to their genetic triumphs, resulting in productive and long-lasting cows. This esteemed Italian farm, founded on importing top-notch genetic stock from North America, is now a shining star in the global dairy industry, inspiring the world by demonstrating that an innovative approach intertwined with heritage yields remarkable results. “We want to breed beautiful cows that are productive and last a long time,” states Lorenzo Ciserani, encapsulating the heartfelt mission at Sabbiona as the family, led by Francesco and Lorenzo, continues to nurture a well-chosen herd with superb udders, strong feet and legs, and exceptional dairy strength.

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Discover the Visionary Legacy of David Eastman: Pioneering Innovation in Dairy Genetics

Discover Dave Eastman’s transformative impact on dairy genetics. How did his strategic insight and innovation reshape the industry? Uncover his legacy today.

Dave Eastman’s strategic thinking and unwavering devotion have revolutionized the dairy genetics business, establishing unprecedented standards for innovation and quality. From humble origins on a family farm, Eastman rose to prominence in dairy breeding, pioneering genetic improvements and grooming the next generation of industry leaders. His emphasis on mentorship and collaboration has been a cornerstone of his success. Join us as we examine how his insight, passion, and values have influenced dairy genetics globally. Dave Eastman is to dairy genetics what pioneers were to exploration: a visionary mapping the unknown. 

The Humble Beginnings: Where Passion and Curiosity Were First Cultivated 

Dave Eastman, from Kinburn, Ontario, got his start in dairy genetics on his family’s farm. From an early age, he was involved in operating their 35-cow herd, learning directly about herd maintenance and the complexities of milking and feeding. His active participation in 4-H, a program that promotes agricultural knowledge and leadership skills among young people, significantly enhanced his early experience. Eastman thoroughly grasped animal husbandry via 4-H and became fascinated by the possible breeding advances. The combination of hands-on farm experience and the educational framework offered by 4-H sharpened Eastman’s early understanding and piqued his interest in dairy genetics. These formative experiences sparked a lifetime interest and pioneering career in dairy genetics. Eastman’s 4-H experience provided him with valuable agricultural skills and established a deep respect for the complex art of animal breeding, paving the way for his substantial contributions to dairy genetics. 

From Sales Rep to Visionary Leader: Dave Eastman’s Ascendance in Dairy Genetics

Dave Eastman’s professional path in the dairy genetics sector is one of ambition and vision. He started as a sales representative at Cormdale Genetics, where he swiftly rose through the ranks due to his exceptional grasp of the nuances of sales and genetics. His excellent insight was recognized, and he was promoted to National Sales Manager. In this job, Eastman was instrumental in growing the company’s reach throughout Canada, stressing the thorough recruiting and training of new salespeople and establishing a complete distributor network.

As the industry grew more globalized, Eastman’s strategic acumen proved invaluable. Cormdale Genetics, led by Albert Cormier and supported by Eastman’s vision, embraced the globalization of dairy genetics. This was a transformative moment, as they led activities that resulted in the first semen imports from Holland Genetics and other overseas sources. This was a watershed moment for the firm, paving the way for future endeavors.

Eastman made a daring move in 1999, co-founding GenerVations with Albert Cormier, and later bought the firm from him in 2004. This strategic decision was motivated by understanding the inherent instability in distributing semen from other firms, which increased the danger of losing product lines due to industry mergers and acquisitions. Eastman established GenerVations to develop a more reliable business strategy. In his early days, he faced tremendous hurdles, notably the unpredictable nature of young sires whose genetic potential was unknown until demonstrated. To overcome this, Eastman carefully used precision breeding procedures, drawing on his extensive understanding of pedigrees and genetic possibilities to gain a footing in the market. His resilience and determination in these challenges set the stage for his future success in the industry.

Champion: The Beacon in GenerVations’ Formative Years

The purchase and sample of Calbert-I HH Champion, one of the first bulls GenerVations introduced to the market, was a watershed point in their early history. He was born in August 1997 and was among the first few bulls sampled by GenerVations; soon after the company’s foundation, it proved to be a revolutionary hit. His tremendous popularity and excellent genetic quality catapulted the fledgling corporation into the limelight, establishing the groundwork for future success. Champion’s influence provided financial stability, allowing for the employment of additional employees, increased marketing activities, and the development of an extensive worldwide distribution network.

Another significant milestone was the development of SireLodge. This facility, purchased in Alberta, was intended to hold and gather the company’s bulls. It not only maintained a

consistent supply of semen but also met the demands of other AI firms worldwide, strengthening GenerVations’ market position. These methods and accomplishments represented a larger vision of mastering their genetic destiny, giving a foundation for navigating the complicated environment of the dairy genetics sector.

Strategic Vision: Pioneering Genetic Milestones in Dave Eastman’s Career 

Vogue’s 1st purchase was the 35 brood-star Comestar Goldwyn Lilac VG-89 in 2006. She was nominated for All-Canadian, Canadian Cow of the Year & Global Impact Cow of the Year.

In dairy genetics, strategic forethought and decisive action may be the difference between success and failure. Dave Eastman’s time in this challenging sector has been distinguished by critical choices that have improved his operations and established standards for others. Acquiring top-tier females such as Lila Z demonstrates Eastman’s dedication to genetic excellence. Her offspring set the genetic foundation for future success, as seen by bulls like Farnear Delta-Lambda, whose exceptional performance can be linked to this intelligent purchase.

However, one of the most transformational aspects of Eastman’s strategic playbook was the early acceptance and introduction of sexed semen into North America. In collaboration with Cogent, Eastman led his firm into previously uncharted territory. This decision formed market needs rather than just aligning with them. He provided North American breeders with the first sexed semen, which opened up new pathways for genetic gain, improved the quality of herds worldwide, and ensured the long-term profitability of his projects.

These judgments demonstrate Eastman’s interpretative expertise and ability to anticipate more significant market ramifications. This insight increased organizational stability, positioned his companies as innovators, and cemented his status as an industry visionary. His efforts did more than adjust to changes in the field; they sparked alterations that others would ultimately replicate, leaving an enduring stamp on the landscape of dairy genetics. Eastman established a bar for genetic innovation while demonstrating the need for strategic planning to achieve long-term success.

Genomic Prowess: How Eastman’s Vision Transformed Breeding Dynamics at GenerVations 

Dave Eastman’s strategic use of genomic technology has been a revolutionary factor in improving GenerVations’ breeding operations, minimizing risks, and maintaining its competitive advantage. By incorporating genomic data into decision-making procedures, Eastman minimized the uncertainty associated with breeding, enabling early and precise identification of possible high-value genetic features. This foresight streamlined the selection process, ensuring that GenerVations regularly produced bulls with market-leading genetic value. As a result, this creative strategy increased the marketability of their services, assuring long-term high demand and cementing their position at the forefront of the dairy genetics business. Eastman’s innovative approach to breeding, using cutting-edge technology, has set a new standard in the industry and solidified his reputation as a visionary leader.

Forging Alliances: Dave Eastman’s Mastery of Strategic Partnerships in Dairy Genetics

The Vogue partners L-R: Len Vis, Dave Eastman, Sean O’Connor, Kelly O’Connor. The partners have bred Brewmaster, Epic, Lexor, Liquid Gold, Salt and Pepper, and more.

Strategic partnerships have the power to reshape the dairy genetics market, a concept Dave Eastman understood fundamentally. Eastman chose collaboration over costly competition when confronted with the challenge of competing against larger AI firms. This wisdom led to the creation of GMO (GenerVations, Maplewood, and O’Connor), a revolutionary alliance with top breeders like Len Vis of Maplewood and Sean and Kelly O’Connor of O’Connor Land and Cattle Co. This partnership offered GenerVations an unparalleled opportunity to tap into elite pedigrees typically inaccessible to smaller enterprises. By harnessing the strengths of its partners—Maplewood and the O’Connors in raising and developing livestock—each entity gained more than it could achieve alone. 

One of the collaboration’s hallmarks was its innovative branding strategy. The bulls carried the GenerVations prefix, while the female offspring bore the names of their partners’ herds. This mutually beneficial relationship elevated each partner’s standing while giving GenerVations greater control over breeding directions. After GenerVations’ sale in 2014, a strategic move was made to unify the branding under Vogue Cattle Co. By adopting advancements like polled genetics and the A2A2 trait, they stayed ahead of market demands and solidified their influence in dairy genetics. Although the original partnership concluded in 2021, its impact persists, showcasing how strategic alliances drive genetic innovation in the industry.

Strategic Exit: How Dave Eastman’s Sale of GenerVations Shaped the Future of Dairy Genetics

Several strategic considerations impacted Dave Eastman’s decision to sell GenerVations in 2014, demonstrating his excellent financial skills and insight in managing the difficulties of the dairy genetics market. At the heart of it all was GenerVations’ genomic bulls, which had become among the industry’s leading contributors to genetic development. Under Eastman’s leadership, GenerVations proved its capacity to lead the pack in genomic innovation, making it an appealing option for more prominent AI firms looking to expand their genetic portfolios.

Selling time was also an essential factor in the strategic decision-making process. Regular genomic testing began to level the playing field for genetic enterprises during this time. Eastman gained a competitive advantage by using GenerVations’ reputation for developing high-ranking bulls like Epic and securing a successful purchase. This decision was not just about capitalizing on present success but also about conserving the company’s past and ensuring its future effect inside a more extensive organization capable of increasing its reach.

The transaction had a varied influence on Eastman’s career. It enabled him to shift his emphasis to other projects and pursue novel paths in the industry, such as genomic testing  (Validity Genetic Testing )research and the continuous selling of exceptional bulls under Vogue (now Vector prefix). Furthermore, this change demonstrated Eastman’s versatility and dedication to pushing the frontiers of dairy genetics while providing him the stability to pursue his larger goal.

From the industry’s standpoint, selling to a well-established operator such as Select Sires enabled more worldwide access to GenerVations’ outstanding genetic resources. This integration emphasized the importance of intelligent breeding initiatives and the fast-changing genomic environment in propelling industrial growth. It also facilitated the global spread of high-quality genetic material, emphasizing the significance of innovative breeding strategies in improving dairy cow genetics.

Charting New Territories: Dave Eastman’s Visionary Approach to Polled and Homozygous Genetics

Dave Eastman’s continuous endeavors in dairy genetics, concentrating on polled and homozygous genetics, have resulted in substantial advances. Recognizing the growing demand for these features, Eastman carefully manages a portfolio of homozygous bulls for desired genes, guaranteeing that these traits are consistently transmitted to future generations. His strategy emphasizes meeting a significant industry need for high-producing cattle with these advantageous genetic traits.

Eastman’s dedication extends to marketing these high-quality bulls, which he tackled with increased zeal after the sale of GenerVations. He assures the bulls he promotes meet the highest genetic requirements using his vast industrial network and longtime contacts. This endeavor aims to sustain quality while pushing the frontiers of dairy genetics.

The bulls are kept at the cutting-edge ST facility in Listowel, where they are given the best care possible to reach their full genetic potential. The demand for sexed semen, primarily for export, has been robust, with Eastman’s bulls leading the way in supplying this need. As he continues contributing to the genetic enhancement of dairy cattle, Eastman’s diligent bull selection guarantees that they meet global market needs and stay at the forefront of genetic breakthroughs.

A Legacy of Mentorship and Family Support: Dave Eastman’s Path in Dairy Genetics

Dave Eastman’s path in the dairy genetics field was greatly influenced by the profound guidance he got, most notably from Albert. Albert’s inventive energy and commercial ability shaped Eastman into the visionary leader he is today. This mentoring gave Eastman strategic insights and the capacity to handle the complexity of foreign marketplaces, which were critical to his industry-changing breakthroughs.

Equally crucial was his family’s continuous support. They encouraged him to expand his horizons outside the family farm, develop a strong work ethic, and cultivate perseverance. Such solid support was critical to his quest for greatness.

Wendy, Eastman’s wife, was also a rock during tough times. Her support, particularly on critical occasions such as the launch of GenerVations and times of crisis, helped him stay focused and motivated. This emotional support enabled Eastman to accomplish his ambitious vision for the organization.

As a mentor, Eastman has been similarly committed to developing talent across the business. His inclusive mentoring philosophy emphasizes people skills and product expertise, providing opportunities for people from many backgrounds. This strategy has inspired many professions, creating a culture of creativity and devotion that benefits the industry. Andrew Hunt of The Bullvine got his start owing to Dave. While still an undergraduate and just getting into agricultural marketing, Eastman called Andrew and asked him to assist with the marketing of GenerVations as it began and continued through the Champion era, enabling both to build their businesses and establish themselves in the field.

Dave’s mentoring was received and offered, and his strong family support has left an everlasting mark on his legacy. This caring atmosphere fueled his career and prepared him to inspire and educate others, resulting in a progressive and dynamic dairy genetics landscape.

The Bottom Line

Dave Eastman’s career in the dairy genetics sector shows the power of strategic thinking and innovation. Eastman’s path, from his upbringing on the family farm to his transformational responsibilities at Cormdale Genetics and the pioneering founding of GenerVations, is distinguished by a visionary attitude that has continuously pushed limits. His strategic actions, such as applying genomic advancements and forming multinational collaborations, transformed genetic breeding, giving dairy farmers a global competitive advantage. Eastman’s current concentration on polled and homozygous genetics demonstrates his dedication to fulfilling changing business needs. His legacy, defined by a persistent commitment to quality and innovation, is a baseline for future advances in dairy genetics.

Reflecting on Eastman’s history, it’s a necessary time to explore how strategic vision may affect an industry’s future. What can we learn from his path to help you with your challenges? The discourse continues, and I welcome you to add your ideas and observations in the comments section below. Let’s talk about how innovation might generate success in dairy genetics together. Share this article with your coworkers to spark more extensive talks about this critical sector.

Key Takeaways:

  • Dave Eastman’s early experiences on a family farm and in 4-H were foundational to his lifelong engagement with the dairy industry.
  • His rise from a sales representative to a national leader in dairy genetics showcases his business acumen and strategic foresight.
  • Innovative strategies, including early adoption of genomics and groundbreaking partnerships, mark the success of GenerVations.
  • Eastman’s strategic decisions, like expanding into polled and homozygous genetics, underline his visionary approach to breeding innovation.
  • Mentorship and family support were crucial to Eastman’s success, highlighting the importance of personal relationships in professional growth.
  • His decision to sell GenerVations was strategic and timely, setting a precedent for strategic business exits in the industry.
  • Dave Eastman’s legacy in dairy genetics continues to evolve as he focuses on market-leading traits and genetic advancements.

Summary:

Dave Eastman is a visionary pioneer in the dairy genetics industry, transforming it with his relentless pursuit of innovation and excellence. From his beginnings on a modest dairy farm in Kinburn, Ontario, he rose to Cormdale Genetics ranks, eventually co-founding GenerVations with Albert Cormier in 1999 and becoming its sole owner in 2004. Eastman introduced groundbreaking advancements like sexed semen, leveraged genomic technologies, and formed strategic partnerships to redefine dairy genetics. His acquisition of Calbert-I HH Champion brought financial stability and international growth. Choosing collaboration over costly competition, Eastman helped create GMO/Vogue (GenerVations, Maplewood, and O’Connor), an alliance with top breeders. His enduring legacy includes mentorship and a focus on polled and homozygous genetics, profoundly impacting the global dairy landscape.

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Meet The Farm Babe: How Michelle Miller is Transforming the Public’s View on Agriculture

See how Michelle Miller, The Farm Babe, is changing agriculture’s perception. What lessons can dairy farmers take from her efforts to connect with consumers?

What happens when a city girl from the glittering streets of Los Angeles becomes a pioneer in agriculture? Check out Michelle Miller, the fantastic girl behind the famous “The Farm Babe“. Watching how she transitioned from a fashion adviser at Gucci to a go-to person on farming techniques is fascinating. It’s pretty inspirational! This whole thing began with a laid-back move to Iowa, motivated by love and curiosity. Today, she inspires discussions about farming and provides dairy producers with advice and support.

“I used to fall for all the myths about farming, totally caught up in the city vibe.” “So, when I moved to Iowa, it showed me what farming is all about,” she explains. Her story is not just about her experiences; it’s a courageous journey to bridge the gap between confusion and understanding in the farming industry.

Michelle’s journey gave her a refreshing perspective on agriculture, allowing her to put aside her everyday concerns about GMOs and factory farming. As the Farm Babe, she is dedicated to promoting the farming community and reaching millions through her monthly online presence. Her path demonstrates why her voice is vital for those in the industry looking to teach and connect with a larger audience.

From Fashion to Farming: The Unlikely Journey of an Agriculture Advocate

Michelle Miller may not be the first person to come to mind when you think of someone who lives on a farm, but that makes her story compelling. Growing up in the bustling streets of Wisconsin, Michelle’s journey took her from the fields of crops to the colorful noises of a corral, a path she never imagined. Her early twenties were a blur of fashion and city lights, with hectic days at Gucci on Rodeo Drive and nights filled with the vibrant beats of downtown Chicago. But life had other plans for her. A chance encounter in Florida led her back to the heartland—Iowa and farming. This unexpected turn in her life led to a transformation that changed her perspective on agriculture and inspired her to advocate for the farming community.

Dating a farmer opened Michelle’s eyes to a new side of agriculture; it wasn’t as scary as she had imagined. She had let go of her prejudices about the agricultural industry, influenced by documentaries and city gossip that portrayed ‘Big Ag’ as a gigantic bad guy spraying crops with various pesticides. Instead, she got to experience farm life for what it is: sophisticated, science-based, and utterly reliant on practices she quickly learned to value and respect.

She used to be wary about GMOs, hormones, and antibiotics, but this changed when she replaced urban myths with real-life experiences. Michelle discovered some facts in Iowa’s fields, free of the commotion, and recognized how important—and safe—these technologies are. She became more invested in her knowledge over time, which shifted her viewpoint and spurred her to connect farmers with consumers. Michel’s foray into farming was about dispelling myths while adopting a new way of life, making her a staunch advocate of the agricultural community.

Empowering Truth: The Birth of “The Farm Babe” 

Michelle Miller became “The Farm Babe” after witnessing how much misinformation about agriculture circulated online. This all started when she encountered a well-known food blogger, the Food Babe, infamous for disseminating inaccurate information, particularly regarding GMOs and chemicals in farming. Michelle only tried to have a casual conversation and provide the farmer’s perspective on the Food Babe platform. Still, things took a turn when she was blocked for pointing out some inaccurate information.

This event opened Michelle’s eyes, and she realized how vital it is to have a genuine voice while addressing prevalent agricultural stereotypes. Michelle decided to take action because there was so much misinformation out there. She saw a significant vacuum in the conversation. More input was needed from those doing the work in the business, and it felt as if they had been wholly neglected or brushed aside. This motivated her to participate and contribute significantly to the conversation. Feeling empowered and ready to face obstacles, she transformed into “The Farm Babe,” a figure that would connect with people and confront misunderstandings head-on.

Michelle’s platform, ‘The Farm Babe,’ has emerged as a go-to source for truth in agriculture. It emphasizes the voices of real farmers and science-savvy specialists, sharing knowledge and simplifying current farming processes. With ‘The Farm Babe,’ Michelle is about breaking down disinformation barriers and connecting people with the sometimes confusing world of farming. Her focus on transparency, education, and advocacy for the cause is crucial in dispelling myths and promoting a more accurate understanding of modern farming practices.

Leading the Charge: Michelle Miller’s Mission to Bridge the Gap

Michelle Miller’s purpose is straightforward: to raise the voices of those who labor our land and the scientists who support them. She aims to make the agricultural world more understandable to people unfamiliar with its realities. Michelle combats disinformation and keeps things open and honest, aiming to connect producers and audiences better. This objective is critical for rebuilding trust and developing policies that reflect today’s farming demands and realities.

Michelle uses social media to spread her message, making digital places ideal for learning. Her content receives between four and five million views every month, and it is more than just informational; it drives action. Her efforts have indeed paid off, reaching and influencing hundreds of millions of individuals worldwide. This exposure significantly impacts people’s perceptions of agriculture, enlightening them and making it easier for policymakers to consider farmers’ opinions when developing legislation.

Michelle has used these platforms to lead initiatives that educate and persuade large corporations to reconsider their marketing practices and public statements regarding agriculture. Her work demonstrates how social media can be a game-changer for lobbying, altering people’s perceptions, and affecting agricultural policy. In an age when disinformation travels rapidly, Michelle’s work emphasizes the importance of using all available avenues to tell the truth and advocate for a better, more sustainable future in agriculture, giving the audience hope for the industry’s future.

Addressing Agriculture’s Misconceptions: Championing Truth and Clarity 

Agriculture is often misunderstood, right? Many people are dubious of ‘big ag,’ believing that being huge automatically implies something is wrong. Furthermore, GMOs face much criticism, primarily based on misunderstandings rather than facts. Check it out; there’s an incredible voice cutting through the chatter—Michelle Miller, well known as “The Farm Babe.”

Michelle is leading the way in educating people about contemporary agriculture. She dispels falsehoods and uses straightforward, confident communication to link the farming community with consumers. She shares her experience, supported by sound science and practical ideas.

Consider GMOs, for example. Michelle’s path from skepticism to understanding allowed her to convey that genetically modified organisms aren’t the terrible guys they’re sometimes depicted as. They help improve crop resilience and reduce chemical use, which is good for the environment and food security. Michelle expertly manages these conversations, converting naysayers into inquisitive people.

Similarly, the term ‘big ag’ typically refers to the large corporations that dominate food production. Michelle’s campaigning demonstrates how complex and closely controlled large-scale farming operations are. She praises the farmers’ competence and dedication, frequently emphasizing their devotion to sustainable and ethical practices. Her study takes a more detailed approach, demonstrating that just because something is significant does not indicate it is terrible.

Michelle’s work is altering people’s perspectives and creating a better conversation about agriculture worldwide. She’s making headlines by utilizing her platform to correct the record and advocate an industry critical to all of us. Isn’t it amazing how one person can completely change how we talk about agriculture?

Breaking Barriers: Michelle Miller’s Stand for Gender Equality in Agriculture

Michelle Miller has faced challenges as a woman in agriculture. Even though she is highly skilled and leads the way, many believe decision-making is primarily male, undermining her authority. When she makes large purchases or deals with farm management issues, she believes people will only take her seriously if a man accompanies her. This outdated perspective on women’s responsibilities and abilities is a prevalent barrier.

However, Michelle is not hesitant to confront these preconceptions face-to-face. She approaches each circumstance with confidence, demonstrating that she is in control. Her technique is simple but effective: She speaks clearly and boldly, breaking down misconceptions with facts and strong leadership. This earns her the respect she deserves and creates opportunities for other women.

Michelle is dedicated to promoting gender equality in agriculture and emphasizing the importance of women’s efforts. Her personal experiences inspire her to motivate and assist women seeking similar journeys. Michelle enjoys leading workshops, networking with industry organizations, and sharing her story. She’s making waves and driving more inclusive and equitable attitudes in the farming industry. Her story shows women’s demanding situations, but it is also a fantastic narrative of perseverance, teaching us all a thing or two about bouncing back and standing up for what is right. By advocating for gender parity, Michelle increases her influence and contributes to a more significant cultural shift in agriculture.

Sustainability: The Foundation of Michelle Miller’s Farming Vision 

Michelle Miller considers sustainability more than a trendy term; it is integral to her farming philosophy. While working on her boyfriend’s farm in Iowa, her commitment to sustainable agriculture earned them impressive recognition for their soil and water conservation achievements. They achieved this by implementing various regenerative measures that cared for the land and kept the farm profitable.

They opted to use cover crops as one of their options. These plants are not produced for harvest; they help keep the soil healthy and prosperous. They prevent erosion, improve soil quality, and are essential for controlling weeds. Have you considered how these behaviors affect soil health? They are critical for keeping the soil nutrient-rich, which is necessary for future crop growth.

The farm has focused on no-till farming for over thirty years. This strategy reduces soil disturbance by omitting regular plowing. It promotes soil health and reduces erosion and runoff, which benefits local ecosystems. So you’re wondering about the economic impact. No-till farming increases farm income by reducing fuel, labor, and expensive fertilizers and pesticides.

Striking the correct balance between environmental protection and economic viability is critical and complex. If we adopt sustainable practices, the land will thrive, reducing our harvests and income. Michelle’s story demonstrates how sustainability may greatly benefit an agricultural business. It’s no wonder her techniques received some well-deserved attention. Consider sustainability more than just a good thing; it’s also a wise business decision. How can we help the world by staying green while also making money?

Harnessing Technology: The Future of Farming Awaits

Nowadays, farming is changing quickly, and technology is leading the way with game-changing innovations that could transform how we grow food. New advancements in the dairy industry are improving efficiency and environmental sustainability. Have you ever considered how robotic milkers could completely change things for dairy farmers? These clever gadgets make milking much more accessible, reducing labor expenses and increasing production. Furthermore, they benefit cows since they may be milked whenever they choose, allowing them to behave more normally.

Aside from milking, sensors and data analytics are completely altering the game in herd management. They monitor cows’ health, activity, and fertility cycles, providing farmers with real-time data to assist them in making informed decisions. Imagine knowing exactly when a cow will give birth or detecting health issues early with intelligent notifications.

Furthermore, methane collection technology offers vast possibilities. Turning a potent greenhouse gas into renewable electricity allows farms to reduce their carbon footprint while making money. This is precisely what people want regarding eco-friendly farming, making it an excellent value for farmers and the environment.

Bringing technology into farming isn’t just a fad; we’ll need it for long-term success. Thanks to these remarkable advancements, farming is becoming more sustainable and profitable and keeping up with changing global needs. Looking ahead, the question is not whether technology will disrupt farming but how quickly farmers can adapt and capitalize on these opportunities for a better future.

The Sky’s the Limit: Empowering the Next Generation in Agriculture with Michelle Miller

Michelle Miller, who has a fascinating tale of transitioning from city life to farming advocacy, offers some excellent advice for young people interested in entering the agricultural industry. What exactly did she say? Farming has room for all of us. So, whether you’re interested in finance, engineering, social media, livestock management, or marketing, agriculture offers many opportunities beyond traditional farming.

She emphasizes the importance of women’s perspectives and talents in the industry. Women have long played an essential role in agriculture, and their participation is now critical to advancing innovation and equality. Michelle encourages ambitious farmers to pursue their aspirations without hesitation. She feels that no matter where you come from or what you enjoy, the agriculture sector offers opportunities for a meaningful career and the ability to impact the world significantly.

Michelle’s message is simple but effective: agriculture is the most essential business. Pursuing your passions in this diverse sector can help you grow personally and make a difference. Her advice is particularly relevant to anyone trying to establish a name for themselves in this crucial field: pursue your passion, explore opportunities, and remember that everything is possible.

Michelle Miller’s Burger King Campaign Triumph: A Case of Corporate Messaging Transformation 

One of the most incredible moments in Michelle Miller’s journey as “The Farm Babe” was helping modify Burger King’s messaging on methane emissions. The fast-food behemoth advertised cattle as a significant source of methane emissions. Still, they should have considered farmers’ impressive steps to promote sustainability. This advertisement could propagate negative stereotypes about farming.

Michelle demonstrated how powerful it is to speak up when you know what you’re talking about. She contacted Burger King’s global chief marketing officer. She shared valuable insights about farmers stepping up to reduce emissions and promote sustainable practices. She wasn’t alone in her efforts; many agricultural community members also expressed their concerns on social media.

Due to this collaborative effort, Burger King acted promptly to resolve issues. They didn’t simply run their initial advertisement; they went all out and shot a new one right on Michelle’s farm in Iowa. This new corporate communication highlighted the exciting technologies and efforts in modern farming, emphasizing the positives rather than pointing blame. Michelle Miller exemplifies how one dedicated individual can shift the debate and encourage businesses to be more honest and open about what is going on in agriculture.

Reviving Dairy’s Glory: Michelle Miller’s Vision for “Got Milk 2.0” 

Michelle Miller’s efforts to improve people’s perceptions of the dairy sector have a significant impact. She believes the industry may benefit from a resurgence similar to the legendary “Got Milk?” advertising of the past, which made dairy appear both nutritious and enticing. So, what happened to all those messages, and how can we rekindle the excitement?

Michelle’s vision is quite crisp. She is creating a new, celebrity-backed marketing campaign called “Got Milk 2.0.” The campaign aims to adapt what worked in the past to today’s audience and make it feel new, relatable, and relevant. With so many other options available, it’s critical to remind people about the true worth of dairy—it’s a good, nutritious staple.

But it’s not just about fancy marketing. Michelle emphasizes supporting this rebranding through strong legislation that benefits dairy farmers. It’s critical to advocate for better government policies so that farmers can obtain the resources they need to succeed. This is about putting some safeguards in place while encouraging sustainable practices and ensuring that dairy production benefits the economy and the environment.

Michelle encourages everyone who resonates with this idea to come out. She’s searching for partners and sponsors who are as enthusiastic about bringing her incredible campaign to life and shaking up the industry. Her rallying cry is a call to action, emphasizing how working as a team and thinking outside the box can yield incredible outcomes for dairy farmers and the entire sector.

Pioneering Change: Michelle Miller’s Strategic Shift from Farm to Advocacy

Michelle Miller’s transition from traditional farming to full-time advocacy as “The Farm Babe” has been challenging and rewarding. She is passionate about teaching people and changing how the agricultural industry is perceived, so she’s taken up her work with passion and a new viewpoint.

She began farming and became a well-known advocate and educator as more people wanted to hear what she said about the agricultural sector. Taking a break from regular farm work was challenging, but she decided to use her power to effect more significant changes in the industry she enjoyed.

Michelle is now a keynote speaker, social media influencer, and content creator. She is also a columnist, podcast host, event planner, and advocate who travels about 300 days yearly. This trip demonstrates her commitment to spreading the truth about agriculture. She values the down-to-earth rhythms of farm life, yet her reach has allowed her to make a significant impact even from a distance.

Having a timber farm in Florida allows Michelle to stay connected to her roots. She enjoys some farming sensations while maintaining her primary emphasis on advocacy. The few timber harvests allow her to manage her commitments reasonably well.

Michelle’s ability to interact with diverse audiences, organize events such as the Farm Cruise, and envision ideas such as hosting a TV show stems from her great desire to bridge the divide between urban and rural communities. Juggling multiple tasks necessitates a well-planned schedule and the ability to identify what her community requires while remaining approachable and successful.

Strength in Unity: Overcoming Nature’s Fury with the Power of Community

When terrible times occur, like the catastrophic tornado that hit her family farm in 2017, you realize how important it is to have community support. “We often believe such events will never happen, yet the truth can be devastating. The storm wreaked havoc on our farm’s layout, destroying half of our buildings. It was a complete mess that could have quickly brought us down,” comments Michelle.

But what came next was truly inspiring. “Our community rallied around us and showed us tremendous support, demonstrating how strong and resilient we can be when we all chip in and care for one another. Friends, family, and neighbors we had never met jumped in to help clear the mess. Their persistent support ensured all the animals were safe and sound, lifting our spirits during the chaos.

Getting back on track after a disaster requires hard work and determination, but having the community’s support makes it much more straightforward. This support network became a beacon of hope and exemplified the power of friendship. It taught me that no task is too huge when faced collectively and that having a supportive community is essential for navigating life’s ups and downs. This event showed how resilient and dedicated the agricultural community is to assisting under challenging circumstances.

Crafting Conversations: Beyond Numbers to Genuine Connections

Engagement is more than numbers; it is about developing relationships through engagement and mutual respect. Have you ever observed that the best conversations occur when both parties fully engage with one another? Michelle Miller exemplifies this with her significant social media presence. She believes that social media should be more than just a platform for broadcasting messages; it should also be a place for conversing and community building. By talking with her fans, she creates a lively, welcoming environment where input is much appreciated.

Michelle enjoys gathering feedback and questions from her audience to help her generate content. This allows her to stay in touch with her audience’s interests and ensure that her content has a purpose, such as educating and clarifying agricultural facts. If her followers are puzzled or concerned about something in the farming sector, she views it as an opportunity to address those issues directly in her next post or blog entry.

Is it vital to form a community in today’s digital world? Michelle certainly believes so. She creates a sense of belonging and trust by conversing with her audience and being open to their suggestions. This lets her genuinely engage with her community, making her followers feel cherished and understood. Fundamental interactions can convert regular followers into passionate fans of agriculture, proving that engaging correctly works.

Sailing New Horizons: Michelle Miller’s Ambitious Vision for Agriculture’s Future

Michelle Miller’s future looks quite promising. So, there’s this Farm Cruise in February 2025, and she’s embarking on something completely new by organizing the first-ever floating farm conference. It’s an excellent opportunity for farmers and agri-fans to hang out, learn, and celebrate what they provide to the business in a fun, hands-on setting. Check out farmcruise.com for additional information and to reserve your seat!

But wait! There’s more. Michelle is considering presenting a TV show to interact with more people and expand her advocacy efforts. She is passionate about storytelling and teaching and is taking to the road in her new camper van. She’s becoming a travel blogger, eager to find and share the hidden stories of agriculture straight from the fields.

Michelle aspires to be a reliable voice, recognized in bustling urban centers as the primary source of ag information. She focuses on reaching city dwellers, particularly the end consumers who most need to understand our agricultural messages. She plans to grow her team and launch new ventures, anticipating a time when authentic narratives transform the public’s view of farming. Her journey shows that dedication can redefine the agricultural landscape.

Key Takeaways:

  • Michelle Miller, also known as “The Farm Babe,” transitioned from city life in fashion to a renowned agriculture advocate.
  • Her mission began after confronting misinformation within the food industry, leading her to create her online persona to correct falsehoods and educate the public.
  • Michelle effectively reaches millions monthly, seeking transparency in agricultural practices and disproving common myths, such as misconceptions about GMOs and “Big Ag.”
  • The challenges of being a woman in the farming industry have prompted her to address gender biases, advocating for equality and recognition of women’s capabilities in agriculture.
  • Her commitment to sustainability is demonstrated through crop rotation and soil conservation, focusing on environmental and economic viability.
  • Michelle emphasizes the importance of new technologies in improving farming efficiency and sustainability, especially in the dairy sector.
  • She encourages young individuals, particularly women, to pursue careers in agriculture, highlighting diverse opportunities within the field.
  • An impactful achievement includes influencing Burger King to revise a misleading marketing campaign regarding methane emissions from cows.
  • The advocacy extends to the dairy industry’s revival, aiming for a resurgence of favorable public perception through strategic campaigns.
  • Michelle’s journey has shifted towards full-time advocacy and education, leveraging her platform for global agricultural discourse and policy influence.
  • Community support and collaboration are essential, as evidenced by rebuilding efforts following a personal natural disaster.
  • Active engagement with her audience is crucial, as it helps build community, foster dialogue, and address public concerns about agriculture.
  • Michelle explores innovative outreach methods to enhance agricultural storytelling and advocacy, such as the upcoming Farm Cruise and potential TV endeavors.

Summary:

Michelle Miller, known as “The Farm Babe,” has made a remarkable transition from a fashion career at Gucci to becoming a leading advocate for agriculture. Initially harboring misconceptions about farming, she now dedicates her efforts to bridging the gap between farmers and consumers, reaching millions through social media. Her platform, ‘The Farm Babe,’ exposes agricultural stereotypes and misinformation. Through initiatives like the Burger King campaign and planning modern marketing strategies for the dairy industry, she aims to reshape public perceptions and influence policy. Advocating for gender equality and sustainable practices, Miller champions technological advancements and eco-friendly farming, including methane capture and the dairy industry’s future. Her plans for global advocacy include organizing the world’s first floating farm conference, the Farm Cruise, and possibly hosting a TV show, further amplifying the voices of farmers worldwide.

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Gary Bowers: Commitment to the Dairy Industry Driven, yet Humble and Grateful

Discover how Gary Bowers’ passion and innovation transformed Lencrest Jerseys and impacted global dairy farming.

In the vast world of dairy farming, success often results from hard work, dedication, and innovation. Gary Bowers of Lencrest Jerseys stands out, not for seeking attention, but for his modesty and letting his work speak for itself. From his early days with Lorne Ella at Rock Ella Jerseys to managing Ferme Bovi-Lact for George Despatie to the start-up of Lencrest Jerseys with a mere 17.08 kgs/fat/day of milk quota to completing a recent succession transfer to his daughter Melissa Bowers and son-in-law Philip Aitken of Lencrest de la Vallee currently operating with more than 170 kgs/fat/day of milk quota, Gary’s story is a testament to the power of endurance and a genuine passion for the art, science and business of dairy farming. Throughout 40 years, Gary has made specific and significant contributions to various levels of industry organizations, including a transformative role on the Semex Alliance Board, thereby leaving an indelible mark on the industry.

From the Fields of Milby 

From a very young age, Gary’s passion for dairy cattle and the industry was kindled at his grandfather’s Guernsey farm in the Eastern Townships of Quebec. He fondly remembers helping his Dad and Grandpa and could easily recall the names of many cows in the barn. His most cherished memory was going to get the cows with his Nana. However, a day that remains etched in his memory is when his Grandpa’s farm was sold to what is now the Milby Golf Course, as his father chose a different career path when Gary was just six years old. These early experiences, though challenging, profoundly impacted Gary and fueled his determination to return to the dairy industry, which would shape his career. Gary often reflects that his passion for farming began at a young age. That true knowledge comes from a willingness to learn from others. In his teens, he gained a wealth of knowledge about farming and hard work from the Township’s Jersey breeders, including Ross Powell of Broadvista Jerseys, Warren Ross’s Ayshires, and Keith McDonald at Bonnyburn Jersey Farm.

Mentorship and Milestones  

Within a few years, Gary journeyed to Ontario, where he had significant experiences with Bruce Mode at Bonnie Brae Ayrshires. Gary regards Bruce as one of the most skilled cowmen he has ever known. Sean McMahon of Shamrock Farms, not only his father-in-law but also a mentor, played a pivotal role in Gary’s life. Gary was fortunate to have Sean in his life for 20 years before his unexpected passing in 2003. “Sean and I could talk for hours about pedigrees, bulls, and the industry’s needs. We didn’t always see eye to eye, but we always found common ground in our love for farming and the Jersey cow.”

At the Rock Ella Review Sale, Gary made his first Jersey purchase, Rich Valley M Gem Velvet Velvet. This sale marked the end of a memorable period spent living and working with Lorne and his family. During this time, Gary honed his cattle fitting abilities, animal healthcare, understanding of pedigrees, and fieldwork.

From Rock Ella to Ferme Bovi-Lact in Quebec, Gary then spent ten years managing a Jersey herd for owner George Despatie. In the early days at Bovi-Lact, Gary worked alongside Lloyd Fanjoy (Heaven Hill). “Lloyd was such a cowman, the person who really taught me how to feed and care for calves,” Gary noted. Gary’s leadership enabled Bovi-Lact to become a leader in Jersey circles, including Grand Champion Cow and Premier Exhibitor at the Royal Winter Fair in 1985. “I am also proud to have led 6 Grand Champions at the Royal Winter Fair for family and a friend.” During those years, Gary collaborated with international marketing firms to sell and transport premium Jersey cattle to Brazil, Colombia, and Argentina’s developing markets. Gary exhibited at numerous local dairy shows as he started to promote the Jersey breed in his home province of Quebec, hoping to grow the herd numbers within that province.

Recognition and Integrity in Judging

As an official judge for Jerseys and Holsteins, Gary’s extensive experience is a testament to his comprehensive understanding of the subject and unwavering honesty in dairy cow appraisal. Over time, Gary has established a reputation for being a straightforward and fair judge of the animals presented in the ring. He has judged numerous local, provincial, and national shows, including the Royal Jersey Show in Toronto and many International dairy shows in South Africa, Japan, Argentina, Brazil, Mexico, Uruguay, Columbia, and many state shows in the United States. Gary was called upon to judge colored breeds and Holsteins and could provide reasons in English and French.

Gary’s involvement as an Associate judge for Ayrshires at the World Dairy Expo in Madison, Wisconsin, with his close friend, Dave Wallace, was a watershed moment in his judging career. Walking on the colored shavings of such a well-known show cemented Gary’s name in the judging circles.

In Australia, The Royal Easter Show’s innovative requirement for judges to show ranks for the Supreme Champion classes on a board and offer thorough explanations for their selections deeply impacted Gary. He firmly believes in this transparent system as it ensures accountability while limiting political influence. Gary’s perspective is based on the ideals of clarity and responsibility. He thinks that every judge must be willing to freely explain and defend their findings to preserve the process’s integrity and create confidence among breeders and exhibitors. Gary has raised the bar in the world of dairy judging by constantly recognizing and rewarding animal excellence fairly and openly, reassuring the audience about the fairness of the industry.

Friendship & Sales Management 

Gary was also deeply involved in sales management for consignment sales like the Royal Jersey Sale and herd dispersals such as Norval Acres, Piedmont, and Shamrock. He worked closely with the late David “Butch” Crack, an infamous auctioneer, as well as a lifelong friend, the late Richard Caverly. “Richard was a humble, hardworking, and knowledgeable cowman. We traveled to many North and South American dairy shows together, a true friend and mentor to youth in agriculture. I think we shared a bond we shared: his commitment to youth, his exceptional work ethic, and his love of great cows.”

It cannot go without saying that Gary’s business mentorship came from the owner of Ferme Bovi-Lact, George Despatie. George was a successful businessman and visionary in Montreal, Quebec. George led the way for Gary in industry involvement and change through leadership as an influential Jersey Canada Board member and President in his own right. George’s business and financial insight guided Gary’s early years in business management. During his time with Ferme Bovi-Lact, Gary began as a director in Jersey, Quebec (span of 24 years) and Jersey, Canada (9 years), where he served as President from 2000-2001.

Roles Beyond Jerseys

Further to his roles on the Jersey Quebec and Jersey Canada Boards of Directors, Gary Bowers continued his involvement in the dairy cattle improvement industry with roles on many Boards of Directors and committees. These included the Quebec Dairy Breeds Council (CQRL-14 years), the CIAQ AI Centre (15 years), the Semex Alliance (14 years), the Canadian Dairy Network(10 years), and the Dairy Farmers of Canada (5 years). In early 2000, Gary played a key role in establishing the Multi-Breed Classification Program in 2005. This program offered by Holstein Canada is an essential tool in evaluating dairy cattle.

During his early tenure on the Semex Board, decisions were made to bring about a seismic change to the Semex management team with the engagement of Paul Larmer as the new CEO in 2007. This shift ushered in a period of advancement that indelibly impacted the worldwide AI business. Gary was a part of the board at the Semex Alliance, serving two terms as President, who worked diligently through introductions to genomics, sexed semen, IVF, and streamlined efficiencies in bull housing. Semex worked to become a leading solutions-based genetics company, a world leader with increased market share and a solid reputation for Canadian genetics.

“Gary’s contribution to Semex’s success is important, as he helped develop and support the goal of Semex being a worldwide leader. He embraced and promoted fact-based risk while highlighting opportunities for improvement. Gary never allowed himself or others to accept the status quo. Instead, he supported change where and when it was required. This earned him the tremendous trust and respect he deserves,” says Semex’s Paul Larmer.

Bowers’ position on the Canadian Dairy Network (CDN) board demonstrated his expertise in genetics and drive for improvement. Genomic evaluations for males and females were introduced during this time, and the Pro$ index was created. Near the end of Gary’s tenure, he laid the groundwork for the eventual merger of CDN, Can-West DHI, and Valacta, bringing DairyTrace into the fold under one umbrella known as Lactanet today.

His participation on the Dairy Farmers of Canada (DFC) board demonstrated his dedication to the dairy industry. Bowers was named to the ProThe action committee and worked on specifics for animal welfare, biosecurity, traceability, and environmental stewardship. This level of involvement was amongst breeders, processors, industry leaders, and politicians. The goal was always to move towards a sustainable Canadian dairy industry.

In 2024, Gary was honored to receive the Dairy Industry Distinction Award from Lactanet.

Breeding Strategy: Blending Tradition with Innovation

Gary Bowers’ breeding strategy combines conventional dairy excellence with cutting-edge genetic innovations. Over the years, he has expertly blended the traits of high-quality show cows with the economically advantageous features necessary for increased milk production. Early in his career, Gary concentrated on raising cows that could compete and stand out at shows. This emphasis on show-type cows resulted in several awards and a thorough grasp of what made a cow a top contender. Recognizing the changing needs of the dairy business, Gary modified his breeding approach in the early 2000s to focus on improved production and herd longevity. This change was necessary partly due to the shift in the live cattle market with BSE in 2003 and the demands for a financial balance sheet that had long-term stability. During this time, Gary also increased his active promotion of the Jersey breed within the province of Quebec through commercializing Jersey animals, whether Lencrest or others. Gary always wanted cows to do well and perform for others and often mentored and advised those new to the Jersey breed. This approach was suitable for both the breed and the domestic market. This grassroots work remains vital to Gary as the front line of the dairy industry is the dairy farm and its people.

Gary invested strategically in a Duncan Belle granddaughter, Piedmont Declo Belle EX94 22*, dam of Lencrest Blackstone and Lencrest On Time. Declo Belle produced 38 offspring for Lencrest. This brood cow was a long-standing #1LPI cow in Canada and Intermediate Champion at the Royal Winter Fair and All-Canadian Junior 3 in 2003.

Lencrest Cocopuf

Another key investment was the granddaughter of JIF Little Minnie EX96 4E 12*, a two-time Royal Champion. This granddaughter, Select-Scott Salty Cocochanel EX94, was also an All-Canadian Junior two-year-old. Descendants of Cocochanel have the biggest influence in the herd today, with names such as Lencrest Cocopuff EX93-3 E 4* and some of her sons including Lencrest Artemis, Lencrest Caspian, Lencrest Broadband-P and Lencrest Contour. Lencrest Cocopuff was an 18-time # 1 GLPI cow in Canada. Cocopuff’s granddaughters hold the current #1 GPA LPI position in Canada for heifers under nine months of age and the current #1, 2 & 6 position in Canada for heifers over nine months of age.

The investment in another maternal line of Responses Farren, Hauptre Blair Famous, stands out in today’s herd with Lencrest Premier Farren, dam of the bull Lencrest TobeFamous. 

Gary expressed the need for balanced breeding, production, and type, a total concept approach in which high genetic index, such as the LPI (Lifetime Performance Index) and Pro$ (a measure of genetic merit for profitability), are examined alongside robust type features. TODAY – of the Top 50 Jersey Heifers over nine months for GPA LPI – 38% of them are either of Lencrest prefix, sired by a Lencrest bull, or have a Lencrest maternal grand-sire.

Paving the Path to Technological Advancement

With the development of a succession plan, Gary knew the original home farm of Lencrest would not meet the needs for growth to a herd size that would match trends for viability in the growing dairy economy. A nearby farm with a greater quota base and building infrastructure that could support a shift to robotic milking without investing in brand-new facilities was acquired. Again, the key was to innovate and grow in the most efficient way possible for his family’s business needs. Gary Bowers has always been a visionary in the dairy sector, looking for ways to enhance efficiency and output via technical innovations.

Robotic milking systems are one of the most noteworthy technical advancements. Gary, Maureen, daughter Melissa, and son-in-law Phillip saw the need for change in their operation. They welcomed this new technology to ensure the long-term viability of their dairy operation. This technology, along with regular quota purchases, has allowed for the development of the herd size without extensive labor needs, all while improving efficiency in herd management, milk quality, and financials.

Phillip’s technological knowledge is critical for developing and maintaining the robotic systems and on-farm reporting. His experience with GPS systems and precision agricultural equipment has been essential.

Melissa’s expertise in genetics, on-farm technologies, and business brings innovation and continues to drive the Lencrest breeding program. These factors result in the ultimate and necessary goal of economic viability. This joint effort among family members demonstrates how adopting technology may result in substantial breakthroughs and operational success in contemporary dairy farming.

Words of Wisdom

Gary Bowers offers some wise words for young individuals entering the dairy sector. He argues that knowing the industry is vital. Gary elaborates, “It is important to know domestic markets and understand the global milk industry. My travels abroad helped me to understand not only elements linked to breeding and genetics but also to the global milk economy. You need to know where your milk’s going and be aware of the entire ecosystem that supports dairy farming.”

Financial knowledge is another critical component of success. Gary pushes for a good company strategy that includes thorough financial plans. He feels that understanding economic systems is essential to guaranteeing long-term profitability and resilience, particularly given the volatility of agricultural markets. “You have to be astute in business and know how to manage your finances, investments, and operational costs,” Gary tells The Bullvine.

Gary’s advice, however, places a significant emphasis on enthusiasm. “You need a genuine love for dairy farming to sustain the demanding workload and overcome inevitable challenges,” he says. This enthusiasm feeds everyday operations and promotes continual learning and innovation, assuring the farm’s growth and success.

Gary’s thoughts provide a road map for young individuals joining the dairy sector. He urges students to be well-rounded professionals equally comfortable with financial spreadsheets, milking systems, and cow comfort/care while cultivating a great passion for their work. “Without passion, the hours are too many, and the work is too hard,” he continues, emphasizing the significance of putting one’s heart into the operation and the sector.

The Bottom Line

Gary Bowers’ experience in the dairy business exemplifies the power of devotion, ingenuity, and an unwavering pursuit of improvement. Gary has continually exemplified what it means to lead by example, beginning on his grandfather’s Guernsey farm and culminating in his crucial role in modernizing industry boards of directors. Gary’s efforts for the Jersey cattle sector resonate across continents, demonstrating his worldwide significance. His foresight in using robotic milking and his approach to farming have taken Lencrest Jerseys to new heights, demonstrating the value of combining tradition and innovation. The Bowers Family’s ongoing dedication to dairy excellence exemplifies the qualities Gary exhibited — hard labor, creativity, and a genuine enthusiasm for the sector.

Through all these connected experiences within the dairy industry, Gary is mostly grateful for the people he has met and collaborated with, including industry professionals and the many hardworking dairy cattle breeders across the Canadian landscape and worldwide.

Key Takeaways:

  • Gary Bowers’ journey epitomizes dedication and passion in the dairy farming industry, from his early days on his grandfather’s farm to modernizing industry boards.
  • His mentorship by prominent figures in dairy farming helped him accumulate vast knowledge and experience, which he later applied to his multiple roles and awards.
  • Gary’s career includes significant contributions to the Jersey breed, international judging assignments, and influential roles within industry organizations.
  • Under Gary’s leadership, Lencrest Jerseys transitioned from a small operation to a thriving, technologically advanced dairy farm, now managed by his family.
  • His balanced approach to breeding, combining show-quality traits with productive features, helped elevate the Jersey breed’s standards in Canada.
  • Gary’s work at Semex Alliance, including introducing genomics and sexed semen, significantly impacted the global AI industry.
  • His financial acumen, strategic mindset, and embracing of technological innovations ensured the long-term sustainability and economic viability of Lencrest Jerseys.
  • Gary’s advice to newcomers stresses the importance of financial knowledge, global market awareness, and a deep passion for dairy farming to achieve success.

Summary:

Gary Bowers’ story is one of dedication, innovation, and resilience in the expansive realm of dairy farming. Gary exemplifies commitment without seeking the limelight from his humble beginnings at his grandfather’s farm to his significant influence on industry organizations such as the Semex Alliance Board. His work at Lencrest Jerseys—starting from just 17.08 kgs/fat/day of milk quota and growing to over 170 kgs/fat/day—reflects his unrelenting passion and strategic vision. The success of Gary’s endeavors extends to the recent succession of the farm to his daughter Melissa and son-in-law Philip, ensuring a legacy of excellence in the dairy industry. Over the past 40 years, Gary has judged numerous local, provincial, and national shows, promoting the power of endurance, dedication, and innovation. His breeding strategy at Lencrest blends high-quality show cows with economically advantageous features for increased milk production. Gary emphasizes the need for balanced breeding, production, and type, with 38% of the Top 50 Jersey Heifers over nine months being either of the Lencrest prefix, sired by a Lencrest bull, or having a Lencrest maternal grand-sire.

Learn more:

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Bullvine Daily is your essential e-zine for staying ahead in the dairy industry. With over 30,000 subscribers, we bring you the week’s top news, helping you manage tasks efficiently. Stay informed about milk production, tech adoption, and more, so you can concentrate on your dairy operations. 

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Breaking Down Blondin Sires’ Meteoric Rise in the AI Industry

Explore how Blondin Sires became Canada’s fastest-growing AI company. Understand their strategies, challenges, and successes.

dairy cow genetics, Blondin Sires, dairy breeding industry, genetic products, market share increase, genomics technology, distribution network, high-type sires, competitive advantage, innovative breeding methods

Blondin Sires, Canada’s fastest-growing dairy genetics company, has grown from a small startup to a well-known worldwide brand. Their creative method blends cutting-edge technology with traditional breeding goals and strategies, and has propelled their rapid growth. This strategic execution has seen them increase their Canadian market share from 2.8% in 2022 to a staggering 4.9% in 2023—a 75% increase. Are you intrigued about the secrets behind their incredible growth? Read on to learn about the path, methods, and discoveries that have propelled Blondin Sires to the front line of dairy genetics.

The Serendipitous Genesis: From Scarcity to Necessity 

Blondin Sires strated from a clear need, like a coincidental alignment of shortages and potential in the dairy breeding business. The team at Ferme Blondin faced a growing dilemma: the bulls on the market did not fulfill their demanding requirements for high-type sires with full pedigrees and highly classified dams. This remarkable lack prompted a brave move. 

The first phase was riddled with challenges that might demoralize even the most resilient spirits. They had to create a distribution network from scratch, like sailing unknown seas. These also had to compete for top sires with much larger AI companies who had more extensive distribution networks. Despite these formidable obstacles, their determination remained unwavering. 

Ferme Blondin’s choice to start an AI firm was more than a financial endeavor. There was widespread frustration felt among many breeders for bulls that met their breeding needs, servicing this need fueled the Blondin Sires rapid growth. Their story highlights a critical realization that innovation often starts when motivated people solve a common need by taking things into their own hands.

Forging the Path: Milestones Marking Blondin Sires’ Formative Years 

Blondin Sires’ early accomplishments demonstrate the company’s endurance and devotion. The journey started with theacquiring their marketing code (799), which was a watershed moment in making their goal a reality. This stage was far from straightforward since negotiating the complexity of the AI sector without previous knowledge presented a significant learning curve. However, their unwavering effort paid off.

Another watershed moment came when a strong distribution network was built from the ground up. Initially, the team worked hard to understand logistics and create relationships with breeders and distributors. Their commitment led to developing an effective distribution system, ensuring that breeders throughout Canada had access to bulls with elite conformation, full pedigrees, and excellent performance. These early results provided the groundwork for Blondin Sires’ future expansion and success in the competitive AI business.

Thriving Through Agility: Blondin Sires’ Blueprint for Rapid Growth and Efficiency

Blondin Sires has shown resilience and adaptation in the face of increasing competition, distinguishing itself via swift decision-making and proactive employment methods. Unlike many firms, Blondin Sires focuses on its capacity to make quick, significant choices. For example, they publicaly release new sires as young as 11 months old, substantially earlier than the industry average of 15 to 18 months. This quick deployment guarantees their customers get genetic benefits sooner, which is crucial in the fast-paced dairy breeding business.

The aggressive employment drive, led by co-founder, Simon Lalande, has also been critical. Lalande swiftly grew Blondin Sires’ sales staff from a few to 25 salespeople throughout Canada. Its proactive employment strategy has provided breeders in Canada with rapid access to its genetic products, giving them a competitive advantage in availability and distribution. Such strategic measures demonstrate how Blondin Sires constantly adapts to market demands while establishing new norms for speed and efficiency in the AI business. This proactive approach to employment instills confidence in the company’s growth and future success.

Harnessing the Digital Age: The Tech-Driven Ascendancy of Blondin Sires 

Blondin Sires’ spectacular success may be attributed in large part to technology. Two technical cornerstones, genomics, and social media, have simplified operations and considerably expanded their market reach.

Both genetics and actual performance have been fundamental to the company’s strategy when selecting bulls. Blondin Sires uses advanced genetic testing to thoroughly assess prospective sires, assuring they have the needed qualities. The capacity to distinguish between full brothers and choose the one with the most promising genetic composition from new high-merit cow families has given them a competitive advantage.

Blondin Sires’s clever use of social media has also had a significant impact. It recognized that conventional marketing approaches would be insufficient in today’s digital age, so they used social media channels to communicate with breeders all over the globe. Their strong online presence enables them to publish engaging material and frequent updates, fostering a vibrant community around their brand. This digital involvement not only broadens market reach and builds customer loyalty but also makes the audience feel engaged and part of the community, enhancing its image as a forward-thinking, breeder-focused organization.

This dual-focus approach keeps them at the forefront of dairy genetic improvements while fostering a tight, interactive connection with their worldwide clients.

A Game-Changing Acquisition: The DMV Genetiq Stake

Blondin Sires overcame a significant challenge by purchasing a share in DMV Genetiq, an AI stud in Drummondville, Quebec. This action was transformational. Previously, housing bulls in the United States necessitated bringing semen back to Canada, which significantly hampered timely delivery. Breeders wanted instant access to the bulls, not in two months. Blondin Sires’ activities were simplified after purchasing a share in DMV Genetiq. Once all health regulations have been met, they may now collect and ship semen within a day in Canada, minimizing delays due to transportation. This shift increased speed and efficiency, facilitating their quick expansion and dedication to client satisfaction.

Strategic Global Partnerships: Expanding Reach and Ensuring Excellence

Another critical component of Blondin Sires’ approach is its worldwide distribution network. Establishing and nurturing connections with talented, devoted distributors worldwide has been beneficial. These partners understand and support Blondin Sires’ goal and have the commercial skills to promote and sell their goods in various international markets successfully. This vast network enables Blondin Sires to expand its reach without a physical presence, concentrating on breeding programs, bull selection, marketing, and supplying semen. At the same time, its global partners manage regional sales and customer interactions.

Equally significant are the breeders who work with Blondin Sires. These breeders provide the desired genetics and exemplify the company’s objective of excellence in dairy breeding. Their support for Blondin Sires’ goals and involvement in the genetic pool significantly boosts its reach and services. Blondin Sires collaborates with breeders to provide high-merit genetics that satisfy the demands of focused and modern dairy farmers.

These collaborations provide a solid basis for Blondin Sires’ further development. They enable the organization to maintain high quality and efficiency standards while increasing its worldwide impact and capabilities. In an industry where connections are as meaningful as technology, Blondin Sires distinguishes itself by utilizing strategic collaborations to generate innovation and success.

Celebrating Milestones: Achievements That Define Blondin Sires’ Success 

BLONDIN RD UNSTOPABULL MAPLE appeared to have no limits in a three-day period she took home Grand Champion of the Red and White Show, The Holstein Show and then Supreme Champion at the 100th Royal Winter Fair. Unfortunately, this month she passed away at 4 years old.  She was owned by K Doeberiener, L Bowen,  W Schilling & T&S Abbott.

BLONDIN RD UNSTOPABULL MAPLE, sired by Blondin Sires’ sire Riverdown Unstopabull-Red and bred by Blondin, Riverdown, and Villyvon, appeared to have no limits. In a three-day period, she took home Grand Champion of the Red and White Show and the Holstein Show and then Supreme Champion at the 100th Royal Winter Fair. She was exhibited by R&F Livestock, K Doeberiener, L Bowen, & W Schilling.

Reflecting on their path, Blondin Sires has achieved some astonishing milestones demonstrating their spectacular development. One such accomplishment is their success with Riverdown Unstopabull-Red, who won the Premier Sire title in Madison, Wisconsin. In addition, BLONDIN RD UNSTOPABULL MAPLE was named Intermediate and Reserve Grand Champion International Holstein Show. Dann Brady, General Manager and Co-Founder of Blondin Sires, remember that winning Premier Sire at Madison with Riverdown Unstopabull-Red was one of the company’s early successes.  Dann shares, “We are a small firm, and having him do that early in our careers was a huge accomplishment.”

These accomplishments demonstrate the exceptional quality of their bull line-up and indicate their dedication to supplying outstanding genetics to breeders globally. Their success in the show ring and the deliberate expansion of their sales staff demonstrate their devotion and foresight.

Unexpected Triumphs: Robella Major and Claynook Zeus 

Looking back on Blondin Sires’ history, some of the most thrilling and unexpected results have come from bulls like Robella Major in past years and today with Claynook Zeus. Fulfilling and surpassing expectations, contributing to Blondin Sires’ reputation as a source of high-quality genetics in the dairy cattle breeding sector.

Robella Major, an outstanding bull at Blondin Sires, exemplified the value of balanced genetics and powerful cow families. Initial expectations were high, but his vast popularity was a pleasant surprise. Robella Major’s success was due to his genetic qualities, which elicited many positive reactions from breeders. Early daughter reports have highlighted his superb Conformation, validating his use for many dairy farmers.

In 2024, Claynook Zeus rapidly became the breed’s #2 GPA LPI Sire, with a remarkable +11 in Conformation and approximately +4000 GPA LPI. This blend of index, conformation, and production makes him a bull for a wide variety of herds. Zeus’ success has instilled confidence and commitment in breeders toward Blondin Sires.

These surprising successes highlight the value of extensive research and the courage to take reasonable risks. Robella Major and Claynook Zeus’s outstanding performance and potential have increased sales. They have strengthened the company’s reputation for supplying exceptional genetics customized to the demands of individual breeders. These bulls have strengthened customer trust by delivering on their quality promise, demonstrating Blondin Sires’ reliability as a source of exceptional dairy genetics.

The Bottom Line

Blondin Sires’ comprehensive strategy, which combines cutting-edge technology, thorough genetic analysis, and strong community participation, guarantees that they stay ahead of the curve and set the standard in the dairy genetics sector. Their commitment to constantly improving the art of breeding promises to generate breakthroughs that will define the future of dairy cattle breeding and benefit both breeders and the industry.

Blondin Sires’ dramatic climb demonstrates the need within the market for correct and functional cattle to stand the test of time while combining traditional breeding techniques with cutting-edge technology. They have established a new benchmark for agility and efficiency in artificial insemination by forming critical relationships and adopting speedy decision-making. Their dedication to exceptional genetics, as shown by the success of bulls such as Rivertown Unstopabull-Red and Claynook Zeus, strengthens their worldwide reputation for excellence.

As we look forward, the question remains: How can Blondin Sires continue to alter and transform the dairy genetics marketplace?

Key Takeaways:

  • Blondin Sires has rapidly increased its market share, showcasing a 75% growth from 2022 to 2023.
  • The company combines cutting-edge technology with traditional breeding methods to achieve high-quality dairy genetics.
  • Quick decision-making and rapid product deployment are crucial strategies that have helped Blondin Sires stay competitive.
  • Strategic acquisitions, such as DMV Genetiq, have streamlined operations, enhancing efficiency and inventory management.
  • Key partnerships with distributors and breeders worldwide have been instrumental in Blondin Sires’ growth and global reach.
  • Blondin Sires’ focus on superior genetics, including conformation and productivity, underpins its success in the AI industry.
  • The company’s effective use of genomics and social media has significantly contributed to its market presence and customer engagement.
  • Blondin Sires continually adapts to market demands, ensuring rapid delivery and customer satisfaction.
  • Blondin Sires aims to maintain its niche in high-quality genetics, distinguishing itself from competitors by not treating semen as a mere commodity.

Summary:

Blondin Sires, Canada’s fastest-growing AI dairy firm, has rapidly increased its market share from 2.8% in 2022 to 4.9% in 2023, a 75% boost. This growth stems from strategic decisions, advanced genetic technology, strong partnerships, and rapid decision-making. Originally founded to address the scarcity of high-quality bulls, Blondin Sires overcame early challenges by setting up stud codes and distribution networks. They further leveraged genomics and social media to streamline operations and expand their market reach. Their commitment to heritage and innovation ensures long-term stability for breeders, combining cutting-edge technology, thorough genetic analysis, and robust community participation.

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The Inspiring Journey of Mr. Wijnand Pon: From Dairy Farmer to Global Industry Powerhouse

Discover how Mr. Wijnand Pon transformed from a local dairy farmer to a global industry leader. Learn about his impact on the dairy industry. Read on!

Meet Mr. Wijnand Pon, a visionary who started his career on a small dairy farm and became a global leader in dairy genetics. His narrative showcases the force of ambition combined with invention, resulting in ground-breaking achievements that have revolutionized dairy production. From aspiring to own a farm to enhancing Holstein genetics and establishing central industry relationships, Mr. Pon’s story epitomizes the power of innovative ideas and perseverance. He said, “I always had new ideas and an open mind, keeping the future generations in mind with everything I did.” Join us as we explore his incredible contributions to the dairy business.

Early Life and Farming Roots 

Imagine growing up in a family in the trades industry since the 1800s. That was the setting for Mr. Wijnand Pon’s early years. His family had always been self-sufficient and resourceful, but no farmers were among them. Initially, young Wijnand had his sights set on a very other path: forestry. He was always fascinated by nature and aspired to be a forestry professional.

However, life had other ideas. His regular contacts with farm youngsters piqued his attention. The allure of dairy farms captured Wijnand to the point that he decided to pursue a career in farming by the age of eighteen. This was a stark contrast to his initial aspirations. This newfound enthusiasm inspired him to enroll in an agricultural college and immerse himself in agriculture.

Would you believe he bought his first farm at the young twenty-three? Yes, his father encouraged his dreams, enabling him to buy a farm to grow his dairy business. Wijnand set off on his expedition with his wife and 20 cows. After a few years of hard work and dedication, he was already scaling up, acquiring nearby farms to enlarge his herd.

Expansion and Innovation in Dairy Farming

Since its inception, Mr. Wijnand Pon’s dairy farm has grown and innovated significantly from those 20 cows. While some may have dabbled in arable farming, Mr. Pon’s passion was evident. Dairy farming was his vocation. This undivided focus enabled him to devote all his efforts and resources to increasing his herd and improving farm operations.

One of the most critical milestones in this journey was the completion of one of the first large-scale free-stall barns in the Netherlands. It was capable of housing 300 cows. This jump did more than increase the number of cows. It also revolutionized dairy production in the area. The free-stall barn transitioned toward contemporary, efficient, and welfare-oriented agricultural techniques.

At a young age, Mr. Pon was fascinated by the possibility of cattle breeding and genetics. This was more than simply a pastime. It formed the foundation of his agricultural philosophy. He understood the need for better genetics to generate more productive, healthier, and hardy cows. By focusing on breeding, he dramatically increased his herd’s production and lifespan.

Mr. Pon’s insight in embracing and promoting Holstein genetics was fundamental in improving his farm and affecting Europe’s more significant dairy sector. His open-mindedness and willingness to accept modern tactics established a standard, pushing many other farmers to reassess old ways and adopt more contemporary strategies.

Mr. Pon’s farm’s success is a testament to his hard work and vision. His journey from a small-scale farmer to a dairy industry pioneer is one of perseverance, creativity, and unrelenting dedication to quality. His innovations, from introducing Holstein genetics to establishing large-scale free-stall barns, have left an indelible mark on the dairy production industry.

His story teaches essential lessons and inspires dairy producers throughout the globe, demonstrating that significant growth is attainable with the proper focus and drive.

Have You Ever Wondered How a Single Journey Can Shape the Course of an Entire Industry? 

Wijnand Pon believes the solution lies in his trip to the World Dairy Expo 1971. Previously, Mr. Pon was a dairy farmer influenced by local Dutch customs despite his interest in genetics. On his journey to that Expo, he was invited as the youngest member of a delegation of Dutch breeding professionals who wanted to watch and learn. This visit was not your typical excursion. It was very eye-opening.

 During the Expo visit, Mr. Pon saw firsthand the improved possibilities of Holstein genetics. American Holsteins excelled in milk output, udder quality, and lifespan, surpassing Dutch cattle in these areas. While the Dutch breeding society was primarily concerned with conserving local genetics, Mr. Pon’s introduction to these better features inspired a compelling idea.

Returning home, he was 70% sure that Holstein genetics held the future despite opposition from the Dutch breeding society. These Dutch leaders hesitated to accept American genetics, believing they would eclipse indigenous breeds. However, Mr. Pon saw things differently. He claimed that incorporating Holstein genetics would considerably improve the European dairy industry’s efficiency and productivity.

This landmark experience at the World Dairy Expo inspired Mr. Pon to campaign to import Holstein semen and live animals into Europe, ultimately altering dairy farming techniques throughout the continent. Despite early opposition, his forward-thinking attitude and willingness to accept change supported the growing wave for Europe’s dairy sector to become more productive and sustainable.

Isn’t it amazing how a single incident can have such a ripple effect? For Mr. Pon and many dairy producers today, the 1971 visit marked the foundation of contemporary European dairy breeding.

Revolutionizing Dutch Dairy: Wijnand Pon’s Bold Genetic Gamble

Imagine introducing a new concept to a nation deeply rooted in tradition, especially when faced with strong opposition. This was the challenge Mr. Wijnand Pon encountered when he brought Holstein genetics to the Netherlands. Initially, strict veterinary laws prohibited the direct import of semen. Undeterred, Mr. Pon had to be resourceful, starting with the purchase of animals of Holstein blood from Germany, even when local herd books refused to register calves sired by American bulls.

In 1974, the tides turned. Regulations were relaxed, permitting the import of sperm, and Mr. Pon wasted no time. He promptly signed a deal with Semex, Canada’s recently founded genetic cooperative, and became the organization’s first foreign representative. This collaborative enterprise between Canadian breeders and European partners aimed to provide better North American genetics to European herds.

So, how did Mr. Pon persuade the skeptical Dutch farmers? His argument was evident and difficult to counter: more milk, healthier udders, and longer-lived cows. He relentlessly toured farms to promote the advantages and possibilities of Holstein genetics. It took almost five years of consistent labor. Still, his perseverance paid off, and farmers who had used North American genetics started to see the improvements in their herds.

By merging his dairy farming expertise with cutting-edge genetic research, Mr. Pon demonstrated a captivating story for his colleagues. His accomplishment was more than just a financial endeavor; it was a crucial step toward revolutionizing dairy farming techniques in Europe and beyond.

Breaking the Mold: Wijnand Pon’s Purchase of Alta Genetics

Wijnand Pon’s idea for Alta Pon arose from a unique collaboration with Western Breeders and Pon Holdings. This joint venture sought to break the pattern, establishing a private corporation capable of competing in an industry dominated by farmer co-ops. Pon and his Canadian buddy Doug Blair thought that a privatized approach would allow for more creativity and adaptability, which were typically inhibited in the co-op industry.

Why go private? Pon’s discontent with the constraints of the old cooperative paradigm is the key to his solution. He wanted more than industry participation. He sought ownership and the ability to develop. This push resulted in the foundation of Alta Pon when Alta Genetics departed Semex with the acquisition of Landmark Genetics, the aim of which was to establish their own worldwide distribution and sire development and his ultimate sole ownership of Alta Genetics.

Under Pon’s leadership, Alta Genetics continued producing superior genetics, focusing on the commercial marketplace. The purchase of Valley Ag Software was a strategic coup, expanding its portfolio to include cutting-edge farm management tools. With Valley Ag Software’s superior data management capabilities, Alta Genetics was able to provide complete solutions that focused not just on genetics but also on farm efficiency. It is like giving farmers the seeds and the most enriched soil to sow them in.

This business hugely influenced dairy farming, demonstrating that private firms could prosper and develop in an industry dominated by cooperatives. Alta Genetics enhanced dairy genetics by emphasizing higher milk output, better udder health, and longer-lived cows. Meanwhile, Valley Ag Software helped farmers manage their herds more efficiently, making data-driven choices that increased agricultural output. At about the same time, another significant acquisition was the Saskatoon Colostrum Company.

Finally, the development and success of Alta Pon and its subsequent growth into Alta Genetics demonstrated the value of strategic thinking and innovation. For many dairy farmers, these initiatives’ advantages have been transformative, proving that occasionally deviating from the mainstream may result in the most advanced and practical solutions.

A New Era Begins: The Formation of URUS

In 2020, a massive merger engineered by Wijnand Pon altered the global dairy business with the formation of URUS. This collaboration brought together significant organizations’ expertise and resources, including Alta Genetics, Cooperative Resources International (CRI), and Genex. By combining these organizations, URUS became a global leader in genetic development and assistance for dairy producers.

Supporting Dairy Farmers Worldwide: URUS advocates for dairy farmers by providing cutting-edge genetic solutions, data management, and consulting services. These efforts aim to increase milk output, herd health, and farm profitability. URUS also seeks to provide farmers with the tools and information they need to operate successfully and sustainably.

The Importance of Scale and Cooperation: The Wijnand Pon Way

Achieving these aims requires functioning on a large scale and encouraging collaboration. By collaborating, URUS can pool its resources and expertise, resulting in substantial advances in dairy genetics and farm management methods. This size enables cost-efficient improvements and the capacity to reach farmers worldwide, ensuring that the advantages are broadly distributed and effective.

Since its inception, URUS has established itself as a beacon of growth and sustainability in the dairy business, fulfilling its promise of increased profitability and a better future for farmers globally.

From Holstein Genetics to Global Conglomerate: The Evolution of Pon Holdings

Wijnand Pon’s business path resulted in the formation of Pon Holdings, which has evolved into a significant conglomerate over time. Pon Holdings achieved considerable progress under Wijnand’s direction, first focusing on Holstein genetics and dairy production. He was intensely aware of the agricultural and commercial sectors, capitalizing on possibilities as they presented themselves.

Pon Holdings is now a powerhouse operating in various fields besides dairy farming. The company’s scope includes logistics, automotive, industrial services, and environmental solutions. Pon Holdings is a significant worldwide business, with billions of dollars in sales and a presence in many countries.

Pon Holdings owns well-known enterprises such as Pon Equipment, Royal Dutch Gazelle (a long-established prominent bicycle manufacturer), Volkswagen Pon Financial Services, and Pon Power. These businesses demonstrate the conglomerate’s varied portfolio and extensive competence.

The Pon Holdings company’s impact extends beyond its commercial successes. Pon Holdings uses its broad network and resources to encourage dairy farming advances, promote sustainable practices, and advocate charitable activities worldwide. Pon Holdings’ excellent development and diversification reflect Wijnand Pon’s visionary attitude and relentless pursuit of excellence.

Transition and Future Directions for Pon Holdings 

The tale of Pon Holdings does not end with Wijnand Pon. As dad moves aside from day-to-day operations, his daughter is prepared to take over, bringing a new generation’s vision and passion to the family firm. This leadership shift heralds a new era for Pon Holdings, filled with potential and innovations.

Pon Holdings has strategically aligned with this change by selling a controlling share in the €600 million URUS Group to CVC Capital Partners. This essential decision enables Pon Holdings to concentrate on other high-potential sectors while ensuring URUS succeeds under new ownership.

This transition will give Pon Holdings more freedom to pursue new projects and investments that benefit the dairy industry in areas that coincide with developing global dairy production and genetics trends. CVC Capital Partners’ investment in URUS provides many resources and expertise to drive future development and innovation.

The future seems bright, with the next generation of Pons’ at the helm, driving the family heritage to new heights. What adjustments and fresh tactics will we see? Only time will tell, but it is evident that Pon Holdings and URUS are on the road toward growth and change.

Philanthropic Efforts and Environmental Conservation: The Come On Foundation 

Did you know that, besides his pioneering achievements in dairy farming, Mr. Wijnand Pon is highly devoted to environmental conservation? His commitment to sustainable techniques goes well beyond the farm gates, leading to the formation of the Come On Foundation. This non-profit organization exemplifies Pon’s lifetime commitment to returning more to the Earth than we take from it.

The Come On Foundation seeks to address some of the world’s most critical environmental concerns via conservation and restoration initiatives. The organization is dedicated to restoring the Earth’s natural equilibrium and believes sustainable land management and agricultural techniques are vital.

One of their significant efforts is collaborating with Commonland, a corporation focusing on large-scale landscape restoration. Projects spanning from Spain to Africa entail bringing damaged areas back to life via cooperation with local populations. The Come On Foundation guarantees that these environments recover and prosper in the long run using the four returns concepts—inspiration, social capital, natural capital, and financial capital.

Furthermore, the charity sponsors Peace Parks in Southern Africa, which is committed to developing sizeable cross-border conservation areas. These parks span millions of acres and provide a unique combination of animal protection and community development. The Come On Foundation actively invests in community agricultural initiatives around these parks, providing residents with long-term economic options while diminishing the motivation for poaching.

At its heart, the Come On Foundation aims to restore and maintain our planet’s natural resources while encouraging sustainable agriculture methods. The foundation exemplifies what can be accomplished when environmental care meets creative farming by concentrating on soil health, reforestation, and sustainable animal husbandry. 

Mr. Pon’s charity initiatives demonstrate his view that sustainable farming goes hand in hand with environmental stewardship. The Come On Foundation is a light of hope, pointing the way to a more sustainable and peaceful future for farmers and the environment.

Legacy and Advice for Future Generations

Mr. Wijnand Pon has made an unmistakable imprint on the dairy sector. His achievements, from his pioneering work in dairy genetics to his unwavering quest for innovation, have revolutionized dairy farming in the Netherlands and worldwide. His efforts, notably those with Alta Genetics and the founding of URUS, have provided the stage for future breakthroughs in dairy production. But, despite his professional accomplishments, his fundamental philosophy is compelling: constantly have fresh ideas, an open mind, and consider the planet and future generations.

Mr. Pon’s advice for future dairy farmers is simple yet powerful: “Be positive and never be average.” These simultaneously superficial but deep words inspire young farmers to approach their jobs enthusiastically and strive for excellence. It serves as a reminder that success in dairy farming, like in life, requires hard effort, a good attitude, and an unwavering desire to be the best.

Mr. Pon’s selection as the World Dairy Expo’s 2020 International Person of the Year reflects his significant accomplishments and reputation in the sector. This distinction recognizes his previous accomplishments while fueling his future aspirations, providing him with further energy and inspiration to continue supporting the dairy business. For Mr. Pon, this medal represents his lifetime dedication to dairy farming and his lasting influence on the industry.

The Bottom Line

From modest beginnings to pioneering advances in dairy genetics, Mr. Wijnand Pon’s story exemplifies the power of vision and dedication. His early journey into dairy farming paved the way for ambitious breakthroughs, such as bringing better Holstein genetics to the Netherlands and strategic development via acquisitions like Alta Genetics and the founding of URUS. Beyond his economic accomplishments, his devotion to environmental sustainability via the Come On Foundation demonstrates his awareness of our duty to the Earth.

As you reflect on Mr. Pon’s remarkable career, consider what brave measures you may take now to innovate your farming techniques and contribute to the dairy industry’s long-term sustainability. The options are as limitless as you desire.

Key Takeaways:

  • Mr. Wijnand Pon transitioned from a trading family background to dairy farming, driven by his passion for nature and agriculture.
  • Pon introduced superior Holstein genetics to the Netherlands, enhancing dairy cattle quality and production.
  • He played a significant role in the formation and operation of Alta Genetics and URUS, focusing on innovative and customer-centric solutions.
  • Through his Come On Foundation, Pon promotes sustainable farming and restoration practices worldwide.
  • Recognized for his contributions, Pon was honored as the 2020 International Person of the Year by the World Dairy Expo.
  • His legacy is marked by forward-thinking, perseverance, and a commitment to sustainable farming for future generations.

Summary:

Mr. Wijnand Pon shares his journey from a non-farming background to becoming a significant figure in the dairy farming industry. Starting with a family in the trading business, Pon developed an interest in nature and farming, eventually acquiring a farm and quickly progressing in dairy farming. He became pivotal in introducing superior Holstein genetics to the Netherlands, ultimately representing and collaborating with major breeding organizations. His work led to the purchase of Alta Genetics and later the formation of URUS, always aiming for innovative, customer-focused solutions. Beyond business, Pon emphasizes sustainable practices through his Come On Foundation, focusing on conservation and restoration globally. He hopes to be remembered for his forward-thinking and contribution to sustainable farming practices. Recognized as the 2020 International Person of the Year by World Dairy Expo, Mr. Pon’s story is one of passion, perseverance, and a vision for a better future in farming.

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From Hoops to Herd Health: Dr. Sheila McGuirk’s Inspiring Journey from Farm Girl to Veterinary Trailblazer

Explore Dr. Sheila McGuirk’s remarkable transformation from a farm girl to a pioneering figure in veterinary medicine. Learn how her passion for cows fueled a stellar career in animal health.

Few names command as much respect as Dr. Sheila McGuirk regarding dairy farming. Her career spans four decades, and her effect is significant. She is known as “The Mother Teresa of World Dairy Expo,” and she has influenced the disciplines of big animal internal medicine and food animal production.

Dr. McGuirk’s passion for bovines has made her a beloved figure among dairy producers worldwide. Her career, defined by compassion and ingenuity, exemplifies the mutually beneficial interaction between dairy research and animal husbandry. Her story, from multi-sport college athlete to experienced dairy judge and cancer survivor, as she shared on World Dairy Expo’s podcast – The Dairy Show, is inspirational and informative. Discover how Dr. Sheila McGuirk’s commitment to excellence, including her pioneering work in bovine health and her influence on future veterinarians, affects the dairy industry’s future. Be sure to listen to  Dr. Sheila McGuirk’s interview with The Dairy Show

Rooted in Rural Maryland: The Foundation of Dr. Sheila McGuirk’s Journey

Dr. Sheila McGuirk grew up in the rolling hills of Maryland as one of 14 siblings. This vast family, with different personalities and abilities, was brought together by a shared love of country life and dairy farming. Her father’s agricultural endeavor prompted their transfer from Long Island, New York, to Maryland. While he initially contributed economic acumen, his developing interest in dairy farming, especially with registered Jersey cows, made an unforgettable impression on young Sheila.

Her father, initially collaborating with an experienced dairyman, eventually became immersed in the complexities of dairy production. He engaged in the science and skill of producing Jersey cattle, ultimately buying out his partner to gain complete control. The farm successfully bred high-quality dairy animals and processed milk, including the famous seasonal eggnog. This flourishing operation gave Sheila her first hands-on experience with dairy farming.

Sheila’s early responsibilities on the family farm, which included herding cows into the barn and assisting with the milking process, connected her daily life with the rhythms of dairy farming. Her father’s passion and the practical challenges of running a successful dairy farm ignited her profound interest in bovine care. This early immersion provided a solid foundation for her future work, instilling a lifelong passion for dairy cow research and welfare.

Surmounting Barriers: Dr. McGuirk’s Academic Odyssey through Cornell and Beyond

Dr. Sheila McGuirk began her academic career at Cornell University, concentrating in animal science and dairy science, both traditionally male-dominated professions at the time. During her undergraduate years, she participated in various extracurricular activities, including serving on the college’s award-winning dairy judging team and succeeding as a two-sport varsity athlete in basketball and tennis. Despite the demanding nature of her educational and extracurricular responsibilities, McGuirk maintained an exceptional academic record in the face of substantial gender-based difficulties.

After completing her undergraduate degree, McGuirk faced the daunting task of gaining admission to veterinary colleges, which were then scarce and predominantly male-dominated. As a Maryland resident applying to schools like Cornell, which did not admit out-of-state students from her area, she faced additional hurdles. However, her determination to overcome these obstacles was unwavering. She utilized existing contracts for Maryland citizens and eventually secured admission to the University of Georgia’s School of Veterinary Medicine. Her decision to focus on big animal medicine, where female veterinary students were significantly underrepresented, further demonstrated her passion and determination.

McGuirk’s objectives went beyond earning a D.V.M. degree; she wanted to further her knowledge via hands-on experience. She landed a highly sought-after internship at Ontario Veterinary College in Guelph, where she sharpened her talents in big animal medicine and surgery. This phase was significant because she participated in substantial hands-on training and scholarly research, which ignited her interest in veterinary care and education.

Dr. McGuirk’s drive for greatness continued with a residency at Ohio State University, where she focused on clinical sciences. This residency improved her technical skills and paved the way for her academic career. She received a master’s degree in clinical sciences from Ohio State in 1981, bolstering her qualifications and determination to advance in the veterinary sector.

Her academic journey culminated in 1985 with a PhD in physiology and pharmacology from the University of Wisconsin. By this time, she had already joined the University of Wisconsin School of Veterinary Medicine faculty in 1983, allowing her to combine clinical practice, teaching, and research. Dr. McGuirk’s educational journey, characterized by tenacity and a never-ending quest for knowledge, shaped her illustrious career and prominent presence in veterinary medicine.

A Prodigious Balance: How Dr. Sheila McGuirk Mastered Athletics and Dairy Cattle Judging at Cornell

Dr. Sheila McGuirk excelled academically at Cornell, demonstrating exceptional athleticism and dairy cow-judging abilities. McGuirk demonstrated her competitive spirit and physical endurance as a two-sport athlete who competed in basketball and tennis. Her participation in these games did more than fulfill her physical education requirements; it also instilled in her a sense of discipline, collaboration, and time management, which would be helpful later in her career.

In addition to her sporting responsibilities, McGuirk was a member of Cornell’s award-winning dairy cow judging team. This work enabled her to expand her knowledge of cow genetics and dairy production, which supplemented her academic studies in veterinary science and animal husbandry. During these judging contests, she improved her critical thinking, precise observation, and analytical evaluation abilities, which she could immediately apply to her future veterinary practice, where correct diagnoses and informed decision-making are crucial.

Dr. McGuirk’s involvement in college sports and dairy judging improved her résumé. It enhanced her personal and professional life by instilling a solid work ethic and helping her understand the deep connections between physical fitness, competitive strategy, and scientific knowledge. These experiences helped prepare her for the diverse demands of a career in veterinary medicine and her contributions to the dairy business.

The Intersection of Sports, Science, and Strategy: Shaping a Veterinary Leader

Dr. Sheila McGuirk’s career trajectory is defined by her dedication to veterinary practice, mirrored by her enormous contributions to the dairy sector. After receiving her Doctor of Veterinary Medicine (D.V.M.) degree from the University of Georgia in 1977, she interned at the Ontario Veterinary College, where her interest in teaching started to grow. This experience led her to a residency at Ohio State University, where she also earned an advanced degree.

Dr. McGuirk joined the faculty of the newly founded University of Wisconsin-Madison School of Veterinary Medicine in 1983, and she has had a distinguished career since then. Her varied duties have included teaching, clinical practice, and research, focusing on large animal internal medicine and food animal production medicine. She is a Professor Emeritus, demonstrating her long-term effect on the university and its students. Her role as a mentor and educator has been instrumental in shaping the future of veterinary medicine, inspiring countless students to follow in her footsteps and contribute to the field.

Dr. McGuirk’s professional accomplishments have been acknowledged with various awards. She was awarded the 2018 Merck Animal Health and American Association of Bovine Practitioners Veterinary Mentor of the Year, and she has twice earned the Wisconsin Veterinary Medicine Veterinarian of the Year honor.

Her contributions to veterinary care go far beyond academics. Dr. McGuirk has been actively connected with the World Dairy Expo since 1983, where she has played a vital role in programs such as biosecurity and animal health regulations. She collaborated closely with colleagues to ensure that the Expo’s ethics and procedures were scientifically confirmed, which improved the event’s reputation and effect.

Dr. McGuirk has a long history of involvement in the dairy sector, having served on the National Dairy Shrine Board and participated in different volunteer initiatives at the World Dairy Expo. Her devotion, competence, and leadership have revolutionized veterinary science and greatly aided the worldwide dairy industry.

Sheila McGuirk: A Pillar of Integrity and Progress at World Dairy Expo

Dr. Sheila McGuirk’s long-standing affiliation with the World Dairy Expo started in 1983, soon after joining the University of Wisconsin School of Veterinary Medicine faculty. She was involved in the Expo from the start, notably helping at the Holstein Show under the supervision of Terry Howard. This first engagement created the framework for a decades-long commitment to promoting the Expo’s objectives and maintaining its integrity.

One of Dr. McGuirk’s main accomplishments has been to promote ethical standards. She collaborated with Jim Armbruster on creating measures to maintain the moral appearance of livestock, such as inspecting cattle for changes and assuring proper age verification. Her task included developing scientific processes and collecting data to back up the ethical requirements that the World Dairy Expo started to impose more strictly.

In addition to ethics, Dr. McGuirk has been instrumental in improving biosecurity precautions at the Expo. Her work with Bob Kaiser and Mark Clark resulted in the implementation of severe health check protocols for all livestock attending the event. These efforts included the creation of a complete animal health check-in procedure that not only safeguarded the livestock’s health but also provided an educational opportunity for veterinary students. Dr. McGuirk’s program has allowed students to acquire hands-on experience, nurturing the future generation of veterinarians while assuring the cattle’s health and the Expo’s safety.

Dr. McGuirk’s impact at the World Dairy Expo has grown significantly. Her unwavering devotion has guaranteed the most significant levels of care, integrity, and security, contributing to the Expo’s position as a leading event in the worldwide dairy business. Her efforts have built a culture of continual development and ethical responsibility, making her crucial to the Expo’s past and future success.

The Resilient Heart: Navigating Life’s Complexities with Grace, Grit and Perseverance.

Dr. Sheila McGuirk’s personal life exemplifies her tenacity and numerous abilities. Sheila met and married Paul while she was developing her profession in veterinary medicine, and they have three grown children. The couple’s life together started in 1985, ushering in a new chapter that neatly combined her career objectives with family obligations. Balancing demanding work with personal duties was no easy task, but Sheila met these obstacles with unrivaled determination and elegance.

Her trip was challenging. Dr. McGuirk confronted a difficult foe: cancer. Nonetheless, true to her personality, she faced this struggle immediately, emerging as a survivor with a newfound zest for life. This resilience journey reinforced her enormous effect on her personal and professional lives.

Sheila McGuirk has a wide range of interests outside veterinary medicine and academics. A passionate cyclist, she enjoys the freedom of the open road and finds comfort and pleasure in riding. She is also an exceptional seamstress, using her precise temperament and ingenuity to sew. These activities provide her with much-needed relaxation and represent her diverse nature, specializing in loving animal care and the delicate stitchwork of well-crafted clothing.

Dr. McGuirk’s life is a rich tapestry of professional brilliance, personal accomplishment, and broad interests, all intertwined by her steadfast dedication and vibrant enthusiasm. Her story is an encouraging one about combining a high-profile job with personal contentment and resiliency.

Championship of Compassion and Lifelong Learning: Guiding Principles for Aspiring Veterinarians 

Dr. McGuirk has always emphasized compassion, lifelong learning, and the connection between veterinary and human care. Her guidance to prospective veterinarians is based on these concepts. She puts it best: “Veterinary medicine is more than just a profession; it is a commitment to care, connect, and continually learn.” Dr. McGuirk underlines that the essential nature of veterinary medicine is its compassionate approach—listening to the needs of animals and their handlers while providing empathetic care beyond treatment.

Dr. McGuirk’s philosophy is on lifelong learning. She feels that veterinary practice necessitates an insatiable curiosity and an unwavering determination to keep current on the newest scientific advances and procedures. “The journey of learning never ends,” she says, emphasizing the need to pursue information continuously to deliver the best possible treatment.

Dr. McGuirk also emphasizes the interdependence of veterinary and human care, known as the One Health concept. This holistic viewpoint emphasizes that veterinary treatment relates to human health and environmental sustainability. “Understanding the broader implications of our work allows us to make meaningful impacts beyond the confines of veterinary clinics,” according to her.

Throughout her distinguished career, Dr. McGuirk has served as a mentor to innumerable students and young professionals. Through her active participation in veterinary education and organizations such as the National Dairy Shrine, she has offered essential direction and aided in developing future field leaders. Her efforts have fostered a mentoring culture at the University of Wisconsin School of Veterinary Medicine, where she continues to educate and inspire the next generation of veterinarians, ensuring that quality and compassion are carried on in veterinary practice.

Laurels of Leadership: Celebrating Dr. Sheila McGuirk’s Numerous Honors and Awards

Dr. Sheila McGuirk was honored as the 2012 World Dairy Expo Industry Person of the Year among her many accolades. She received the prestigious Honorary Klussendorf Award in 2019. Additionally, she was recognized as the 1998 Friend of Expo and has served on the National Dairy Shrine Board. Her commitment to mentoring future veterinarians earned her the 2018 Merck Animal Health and American Association of Bovine Practitioners Veterinary Mentor of the Year award. She has also been named Wisconsin Veterinary Medicine Veterinarian of the Year twice.

Sheila McGuirk: A Global Beacon of Veterinary Excellence and Compassionate Leadership

Dr. Sheila McGuirk’s career demonstrates the significant influence a devoted person can have on the veterinary and dairy sectors. Her influence extends beyond the University of Wisconsin and American borders to international arenas. Her expertise and insights have helped shape current large animal internal medicine practices. With a decades-long career, Dr. McGuirk has established herself as a recognized personality whose contributions continue to resonate worldwide.

Furthermore, Dr. McGuirk’s impact at the World Dairy Expo solidifies her status as a critical person in the dairy sector. Her efforts to incorporate strong biosecurity safeguards and ethical standards have improved the Expo’s integrity and established a model for comparable events throughout the globe.  

Her contributions to veterinary care at a famous conference have raised industry standards, improved cow health and productivity, and benefited global food supply systems. 

Sheila McGuirk: A light for Compassionate Leadership 

Her robust and innate connection to people and animals lies at the heart of her lasting impact. Dr. McGuirk has always emphasized veterinary care’s scientific and technical parts and the connections she has built with farmers, students, and colleagues. Her hands-on approach, whether via direct animal care or educational activities, demonstrates a solid dedication to compassion. This humanitarian approach to her profession has dramatically impacted her pupils, who have become leaders in their own right, passing on her ideology of compassionate care and rigorous scientific investigation.

Looking forward, Dr. McGuirk sees a future in which veterinary care is inextricably tied to more extensive human health programs, highlighting “One Medicine / One Health.” She argues for a continually evolving profession, using sophisticated technology and creative techniques while adhering to its core values of care and compassion. Her vision includes a more comprehensive approach to veterinary education, ensuring that future veterinarians are prepared to handle the complexities of modern animal care, including welfare, ethics, and sustainability. 

The Bottom Line

Dr. Sheila McGuirk’s experience exemplifies how passion and determination may lead to success in veterinary practice. Since her early days in rural Maryland, she has become a well-known name in large animal internal medicine, making substantial contributions to veterinary education and the dairy industry. Her journey from a motivated country kid to a versatile leader illustrates significant advances in teaching, research, and veterinary procedures, all underlined by her honesty and compassion. Dr. McGuirk’s work in biosecurity, ethical guidelines, and mentoring has significantly influenced the dairy industry. The livestock industry greatly appreciates her effort and leadership, which are helping to define the industry’s future. As livestock farming proceeds, let us embrace Dr. McGuirk’s combination of scientific rigor and compassionate care to raise animal welfare and industry standards. Together, the bovine industries can respect her legacy while pushing the limits of what is possible. 

Key Takeaways:

  • Dr. Sheila McGuirk’s deep-rooted passion for cows began in her early life on a dairy farm in Maryland.
  • She was pivotal in enhancing ethical standards and biosecurity at the World Dairy Expo.
  • Dr. McGuirk’s journey through Cornell University and the University of Georgia highlighted numerous challenges, particularly for women in veterinary medicine during her time.
  • In addition to her veterinary pursuits, she was a two-sport collegiate athlete and an award-winning dairy judge.
  • Her professional career includes significant contributions in large animal internal medicine and food animal production medicine at the University of Wisconsin-Madison.
  • Dr. McGuirk’s efforts have impacted veterinary student involvement and education, primarily through her work with the animal health check-in course at the World Dairy Expo.
  • She has been a strong advocate for women in veterinary medicine, helping to shift the gender demographics in the field.
  • Dr. McGuirk’s numerous accolades, including the Mentor of the Year Award from Merck Animal Health and the American Association of Bovine Practitioners, showcase her dedication to mentoring future veterinarians.
  • Her career is noted for its blend of science, practical application, compassion, and service to animals and people.

Summary:

Dr. Sheila McGuirk’s impressive journey from a farm girl in Maryland to a renowned figure in veterinary medicine showcases her deep-rooted passion for dairy cows and an unparalleled commitment to the field. Her academic journey through Cornell and beyond, balanced with her athletic pursuits, laid the groundwork for a career marked by notable achievements and contributions. At the University of Wisconsin-Madison, she became a cornerstone in veterinary education, significantly influencing dairy cattle health and forging a lasting relationship with the World Dairy Expo. Dr. McGuirk’s career is a testament to the intersection of compassion, lifelong learning, and leadership in veterinary medicine through her various roles, including pioneering biosecurity measures and ethical standards.

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From Family Farm to Industry Leader: Horacio Larrea’s Journey in Dairy Genetics

Discover how one man’s love for dairy farming and genetics has made a global impact. Want to know his secrets? Keep reading.

Horacio Larrea’s unique dairy farming adventure, which spans 35 years and includes game-changing technical developments, demonstrates his undying dedication. His time at Semex, where he was a key figure in the business, and how it has helped broaden his expertise. Join us as Larrea discusses his early inspirations and how technology impacts dairy industry today, including AI-based breeding programs and precision farming practices.

From Farmstead Beginnings: The Making of Horacio Larrea

Horacio Larrea started his adventure on a family dairy farm in Chivilcoy, Buenos Aires Province, Argentina. His early days were a blend of agricultural rhythms and rituals, establishing an excellent appreciation for the sector. Working with his father and grandparents, he received firsthand experience herding and milking Holsteins and Jerseys. This early immersion in farm operations gave him a thorough understanding of cattle. It sparked a lifetime of enthusiasm for the sector, pushing others to pursue their interests.

Horacio Larrea’s career changed dramatically in 1990 from farmhand to independent consultant. This brave change, motivated by a desire to forge his path, enabled him to share his knowledge and enthusiasm for dairy farming with other farms, assisting them in optimizing their genetic programs. His ability to discern genetic potential and the influence of superior breeding procedures and bloodlines became his trademark, paving the way for a long and prosperous career in dairy genetics consulting. His work has not only transformed farmers’ capacity to optimize their genetic plans. Still, it has also made substantial contributions to the growth of the dairy farming business.

What Drives a Lifelong Commitment to Dairy Farming? This question underpins Horacio Larrea’s journey, which has seen him dedicated. 

For Horacio Larrea, dairy farming is more than just a profession; it’s a lifetime commitment motivated by a love for cows that has only strengthened over the last 35 years. Horacio was born and reared on a family dairy farm in Chivilcoy, Buenos Aires Province, Argentina, and his attitude to the business, which begins each day with the rhythm of milking Holsteins and Jerseys, distinguishes him from others. His relentless devotion to the company is genuinely inspirational.

Horacio’s affection for cows extends beyond everyday duties and the rural lifestyle. He says, “Take for sure that the main driver to make that decision was my passion for cows and that after 35 years, that passion remains intact”. Horacio’s profound connection to the animals and his extensive understanding of animal breeding from his father’s participation in the poultry, swine, and horse companies gave him a unique viewpoint.

This different experience emphasized a common aspect across all breeds. “In every breed, there are animals that outperform their respective herd mates, and it happens because of their genetics,” he says. This insight inspired Horacio to concentrate on dairy genetics, improving farmers’ abilities to utilize genetic programs and enhance their bottom lines. If you’re like Horacio, it may simply be in your blood.

Lessons in Passion, Learning, and Trust

Horacio Larrea grew up on his family’s farm where he developed an interest in the sector. Imagine the essence of tradition, unrelenting hard labor, and the delight of working with your father and grandpa. They milked Holsteins and Jerseys until 1990, creating in him an insatiable love for cows that has endured even after 35 years in the industry.

Horacio’s passion for genetics, however, genuinely distinguishes him. His father’s varied interests in poultry, pig, and horse breeding provided a distinct perspective. Observing various breeds and noting which animals outperformed their herd mates made him realize that genetics influence performance. This early discovery taught him the need for a robust genetic selection program in agriculture. Horacio’s passion for cows led to a profound interest in genetics and a lifetime commitment to dairy farming.

Trust, Transparency, and Lifelong Friendships

Horacio Larrea credits his father, Buby Larrea, for providing much of his professional acumen. From a young age, he acquired the invaluable lesson of trust. Says Horacio: “Only people that trust you will do business with you, but once they feel disappointed, that trust disappears.” This essential idea of responsibility and openness established the framework for his long-term customer connections, many of which have turned into lifelong friendships.

Horacio gained excellent insights from mentors and experiences in the dairy sector. His engagement with the Holstein Breeders Association of Argentina (ACHA) was considerable. “I owe so much to the Holstein Breeders’ Association. “They helped me develop as a judge and provided numerous opportunities for learning and growth,” Horacio adds. One of the most important things he learned was the value of a business-focused strategy. “We can love cows with all our hearts, but our job as genetic consultants is to help farmers make money, not just raise beautiful cows.” Focusing on economics above aesthetics requires an integrated approach to farm management.

Finally, Horacio emphasizes clear communication and teamwork within agricultural disciplines. “We need to be able to explain and measure the value of a breeding program without interfering with other disciplines or protocols established at the farm,” he says. Horacio emphasizes the importance of genetic consultants providing quantitative insights that illustrate concrete advantages in contemporary dairy businesses since decision-makers prioritize statistics over emotion or gut feeling. Finally, his story demonstrates the need to be business-minded while smoothly incorporating genetic developments into holistic farm management plans.

From Consultancy to Cattle Shows

Horacio Larrea’s consulting career has been remarkable. Horacio, a young consultant, prioritized learning from the finest in the business, a move that paid off well as he developed a career that spans continents from Argentina to South Africa and beyond. His consulting job was not confined to genetic programs; it included practically every facet of dairy farming management, making him a well-rounded specialist. He said, “Our job as genetic consultants is to help them make money, not to raise just beautiful cows.”

But let’s remember his work with animals. Fitting, or preparing animals for exhibitions, was fulfilling. “I had much fun doing it,” he says, admitting that it’s more appropriate for the younger age. Despite the physical challenges and the need for meticulous attention to detail, Horacio found the experience satisfying. He would assist his customers in presenting their cattle in the finest possible condition, often caring for their genetic programs and managing their show animals.

Balancing consultation and fitting presented its own set of issues. Consulting required a thorough grasp of dairy farm management and genetic development programs while fitting necessitated meticulous attention to detail and the capacity to operate under pressure. “You realize this is something for young people,” he adds, referring to the physically demanding aspect of fitting. However, the connections and trust he developed over time by working directly with customers were vital.

From Local Farmer to Global Genetic Consultant

Horacio Larrea’s career trajectory is extraordinary. He began on the family farm and became a prominent player in dairy genetics. After retiring from full-time farming, he pursued consulting work in Argentina, Uruguay, and Brazil, where he supervised genetic programs and show strings and judged several dairy shows, including international events in South Africa, Australia, and Canada.

In 1997, Larrea started working part-time for Semex Argentina. By 2000, he promoted Semex goods across Latin America, Africa, and Australia. This was followed by a tenure as Alta Genetics’ Sales Manager for Latin America, where he demonstrated his authoritative presence and extensive industry knowledge.

Remarkable accomplishments, including consistent growth in key markets such as Brazil, Italy, Argentina, and Mexico, have marked Larrea’s tenure at Semex. He also played an integral role in the Progenesis program, which he helped align with market needs to ensure top genetics were produced and effectively marketed globally.

Harnessing the Power of Genomics: Horacio Larrea’s Strategic Vision

When Horacio Larrea discusses the genomic age, his eyes light up enthusiastically. He was in the vanguard, welcoming genomics’ dramatic developments. They collaborated with Marita Holsteins and Lookout Holsteins, delving deeply into genetics. It was a period when investment in top genomic girls was affordable because of widespread uncertainty about their utility. Horacio’s strategic decision to invest in first-choice females from OPU rather than total donors enabled him to access top-tier bloodlines at a lower cost.

Marita Holsteins, one of Horacio Larrea’s prominent projects, has reached critical milestones in collaboration with Lookout Holsteins. This partnership includes the well-known brood cow OCD Robust Delicious, the Holstein International Cow of the Year 2018. A VG-87 Robust daughter, Delicious descends from the well-known Windsor-Manor Zip EX-95. Her accomplishments include being the dam of notable bulls such as Delta, Denver, Draco, and Dynasty.

The significance of cow families and genetics in breeding operations must be considered. According to Horacio, the secret to practical breeding is discovering better families and then using genetic testing to choose the finest individual animals from those families. This emphasis on cow families guarantees that desirable characteristics such as high productivity, health, and fertility are regularly handed forward. Genomics hastens this process, allowing breeders to quickly find and reproduce high-performing genotypes.

Horacio states, “Genetic selection is critical to thrive in any agriculture. I’ve attempted to maximize the benefits a solid genetic program may bring to a dairy farm’s bottom line.” The genomic age has enabled him and his colleagues to create breeding programs focusing on developing animals that contribute significantly to a farm’s profitability and sustainability rather than merely producing beautiful cows.

The Visionary Journey of Progenesis

Progenesis arose from a visionary project sponsored by the Ahedo Family of Spain and other Spanish investors in 2013. Horacio Larrea’s fundamental counsel, utilizing his significant expertise with Marita Holsteins and strong contacts with Alfonso Ahedo, helped the organization establish itself with just a half dozen contributors. This modest beginning swiftly grew into a solid genetic program focused on the NM$ and GTPI indices, catering to worldwide semen sales demand.

Progenesis differentiated itself by competent management, as defined by KPI targets, strict standards, and exact cost projections, which piqued Semex’s attention. In 2016, Semex shifted from a partner to Progenesis’s genetic nucleus owner, seeing the strategic opportunity. Progenesis has thrived under this cooperation, generating 50-60% of Semex’s bloodline across several indices such as GLPI, NM$, and GTPI. Progenesis incorporates qualitative features such as Polled, Red, and other genetic markers to provide a competitive advantage.

Horacio’s influence in this development has been multifaceted. He prioritizes commercial viability above genetic promise when choosing donors and sires to develop bulls that match demand. Horacio is likewise committed to preserving genetic variety at Progenesis. Balancing the program with diverse bloodlines and qualities promotes stability and overall genetic advancement. This variety helps to protect the genetic program from market changes. It retains its strength and relevancy in a continually changing sector.

Success in this business demands passion, precision, and a profound grasp of genetics. Nelson Ziehlsdorff, CEO of Semex Brazil, remarks, “Horacio brings a lifetime of dairy farming knowledge and experience. His deep study of genetics and his talent for teaching are clearly reflected in the consistent success of Semex’s Progenesis program.”

Riding the Wave of Transformation: Horacio Larrea’s Vision for the Future of Dairy Genetics 

Horacio Larrea sees a revolutionary decade ahead for dairy genetics, in which the sector must adjust to enormous difficulties while seizing new possibilities. “The key challenges for dairy farmers in the next decade will be producing more milk with fewer cows, reducing the environmental impact, and lowering maintenance costs by decreasing disease incidence,” Larrea adds. He is confident that genetic breakthroughs will solve these vital concerns. “We have the tools to use genetic advancements more effectively, and they will be pivotal in meeting these goals,” he says.

Larrea notes that cutting-edge technology such as genomic testing, sexing, and IVF have changed the business, enabling unparalleled genetic development. “The combination of these technologies means that we can now select our best animals at a younger age and multiply them more intensively,” the scientist says. This fast improvement enables farmers to breed more efficient and productive cows,  which is critical for sustainability and profitability. “I always stress to my customers the importance of breeding the best with the best, maintaining genetic diversity, and continually measuring and recording performance data,” his guidance states.

Finally, Larrea summarizes his forward-thinking mentality with the following statement: “Genetics is not expensive; what is expensive is to milk bad cows.” He urges farmers to invest in genetic improvements, pointing out that the long-term advantages surpass the initial expenditures. “Innovation and adaptability will determine the future of dairy production. “Those who capitalize on genetic advances will be at the forefront of this transformation,” he claims. The next decade will be challenging and exciting for dairy genetics, with tremendous opportunities for those willing to accept change and invest in the future.

Horacio has also become very well known around the world for his very educational posts on Facebook about the history of dairy cattle breeding and explaining complex problems in a simple way.

Horacio Larrea’s Cornerstones for Success: Loyalty, Expertise, and Personal Connection

The advice Horacio Larrea imparts to aspiring dairy farmers and those keen on venturing into dairy genetics is profound: 

Emphasize Loyalty: “In this business, Loyalty is a cornerstone. Farmers are some of the most resilient and dedicated people you’ll ever meet, facing immense challenges daily. You build trust and mutual respect by being loyal and dependable. They will be loyal in return, creating a symbiotic relationship that’s not just professional but personal.” 

Develop Technical Expertise: “Technical knowledge is imperative. You’re not just playing with cows; you’re shaping the future of dairy farming. This involves understanding genetic trends, mastering new technologies, and articulating complex concepts in a simple, actionable way. The industry is evolving at a breakneck pace, and staying technically adept ensures you’re adding value to farmers’ efforts.” 

Build Strong Relationships: “Strong personal relationships are as valuable as technical skills. Sometimes, you must act as a psychologist, offering support beyond professional advice. Listen to farmers, understand their unique challenges, and tailor your solutions to meet their needs. The friendships and professional relationships you build in this field are invaluable, as trust and reliability are the bedrock of any successful consultancy.” 

Horacio stresses Loyalty, technical prowess, and personal connection as the triad of success in dairy genetics. His career, spanning over three decades, is a testament to these principles’ profound impact.

The Bottom Line

Horacio Larrea’s rise from a family farm in Chivilcoy to a worldwide dairy genetics influencer is a monument to his unwavering enthusiasm, strategic vision, and devotion to innovation. His innovative approach, which combines practical knowledge with cutting-edge genetic technology, has altered several dairy businesses and redefined industry norms. Larrea’s commitment to maximizing genetic potential and his ability to adapt to changing market conditions have made him an essential figure in assuring the long-term viability and profitability of contemporary dairy farming.

As we look forward, we can’t help but wonder how new technology and ongoing genetic breakthroughs will define the next phase of dairy production. Will productivity, health, and efficiency improve even more dramatically? Only time will tell, but one thing is sure: leaders like Horacio Larrea will stay at the vanguard, pushing the industry ahead with unyielding passion and an inventive spirit.

Key Takeaways:

  • Horacio Larrea’s foundation in dairy farming began on his family’s farm in Argentina, setting the stage for his career in genetics and consultancy.
  • A deep passion for cows and genetics led Larrea into a career focused on maximizing genetic benefits for dairy farm profitability.
  • Early experiences in different livestock industries highlighted the importance of genetic selection for successful agribusinesses.
  • Trust, transparency, and accountability were essential in forming lasting relationships with clients and friends in the dairy industry.
  • Larrea’s career evolved from local consultancy and fit into a global consulting role, impacting farms in multiple countries.
  • His strategic use of genomics and partner programs like Progenesis enabled significant advancements in dairy genetics.
  • Technological innovations like genomic testing, sexed semen, and IVF have accelerated genetic progress and farm productivity.
  • Understanding and adapting to diverse market needs is crucial for success in the dairy genetics industry.
  • Larrea emphasizes the balance between breeding the best animals, maintaining genetic diversity, and continually measuring and recording data.
  • He advocates for loyalty and a deep understanding of customer needs, ensuring technical consultations align with their operational goals.

Summary:

Horacio Larrea’s journey from family to dairy to a global expert in dairy genetics underscores his passion for cows and commitment to trust His. Extensive experience from local farms to pivotal roles at Semex and their Progenes program shows the critical impact of genetics in modern dairy farming. Leveraging technologies such as genomic testingsexed semen, and IVF, Larrea has driven advancements in genetic selection, ensuring more efficient and profitable dairy operations globally. His blend of technical expertise and loyal customer relationships exemplifies the transformative potential of applied genetic knowledge in the dairy industry, enabling farmers to optimize their genetic plans and contribute to the industry’s growth.

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From Family Farm to Global Icon: Paul Larmer’s Semex Success Story

Explore Paul Larmer’s remarkable career in dairy cattle genetics. Learn how he drove Semex’s global triumphs and nurtured the next generation of industry leaders.

Imagine spending your whole career changing a sector that feeds millions of people worldwide and being acknowledged by colleagues and rivals for your accomplishments. This is the tale of Paul Larmer, the recently departed CEO of Semex. His career in dairy cow genetics is legendary. Larmer’s stay altered the future of dairy cow genetics and had a significant worldwide effect, winning him the worldwide Person of the Year award at the World Dairy Expo.

“It’s an honor to be recognized by peers, competitors, and colleagues alike,” adds Larmer, reflecting on his recent achievement.

Larmer’s contributions cannot be overemphasized. He led Semex, a market leader in dairy cow genetics, from its Canadian beginnings to a global powerhouse. Today, we want to explore Paul Larmer’s illustrious career, evaluating his accomplishments, problems, and vital ideas for the dairy industry’s future.

Join us as we examine Paul Larmer’s instructive and inspirational life and work. From his favorite bulls to his predictions for the future of artificial insemination, read on to learn about a real industry pioneer’s legacy.

The Fertile Grounds of Blackstock: Paul Larmer’s Early Life and Influences 

His family’s farming background profoundly influenced Paul Larmer’s formative years in Blackstock, Ontario. This environment instilled in him a deep-rooted passion for agriculture, laying the foundation for his future in dairy cow genetics. His father’s decision to transition the farm to Guernseys, driven by a local dairy premium for Guernsey Gold Milk, was just one of the early influences that shaped Paul’s understanding of strategic agricultural practices.

Larmer’s early years were also shaped by his membership in 4-H, an organization that empowers youngsters in agricultural areas. His active engagement in 4-H refined his practical skills. It introduced him to mentors who would have a lasting impact on his personal and professional growth. Pioneers in the Holstein sector, such as Morris Jebson and Bob Flett, performed crucial roles throughout these years. They helped Larmer learn essential skills like animal clipping, judging, and providing persuasive reasoning for his judgments, which would be helpful in his future work.

Larmer’s early years were also shaped by his membership in 4-H, an organization that empowers youngsters in agricultural areas. His active engagement in 4-H refined his practical skills. It introduced him to mentors who would have a lasting impact on his personal and professional growth. Pioneers in the Holstein sector, such as Morris Jebsson and Bob Flett, performed crucial roles throughout these years. They helped Larmer learn essential skills like animal cutting, judging, and providing persuasive reasoning for his judgments, which will be helpful in his future work.

Furthermore, Larmer praises his father for fostering humility and a strong work ethic. Paul learned about interpersonal connections and community participation from his father’s committed work in the community and his courteous treatment of others. These early experiences, mentorship, and the supporting framework of 4-H laid the groundwork for Larmer’s later success in the dairy genetics profession, emphasizing the value of early impacts and community relationships. This highlights the importance of early experiences and mentorship in shaping one’s career, a lesson that can be valuable for all professionals.

Foundations of Excellence: University of Guelph and the Ontario Agricultural College Banquet

Paul Larmer’s academic journey took a significant turn when he enrolled at the University of Guelph, where he pursued a Bachelor of Science in Agriculture. This decision shaped his future in agricultural development and dairy genetics, leading to a pivotal moment at the Ontario Agricultural College Banquet.

As master of ceremonies for this event, Paul introduced and talked with significant agricultural industry players. One such individual was David Pellaterio, Vice President of United Cooperatives of Ontario, a farming supply firm with a stake in dairy operations. Following the dinner, David approached Paul and asked him to apply for a job with United Cooperatives of Ontario. Despite having other job offers, this pivotal conversation led Paul to join United Cooperatives of Ontario, where he spent three formative years immersed in the livestock feed business, interacting with influential dairy professionals and laying the groundwork for his future success in dairy cattle genetics.

A Pivotal Career Shift: From United Cooperatives of Ontario to Semex

Paul Larmer’s career at United Cooperatives of Ontario culminated in 1984 when he joined United Breeders as a senior analyst. This was the start of his big adventure with UBI and then with Semex. Larmer’s duties at United Breeders included assessing and studying bull sires, which refined his skills and established the framework for future contributions to Semex. His acute eye for genetics and commitment to growing the dairy sector would characterize his stay and ultimate promotion to CEO at the firm. This change paved the way for significant professional achievements and a lasting effect on the global dairy industry, a testament to the magnitude of his influence.

The Mentorship Mosaic: Shaping Paul Larmer’s Leadership Philosophy 

Paul’s path is defined by his accomplishments and the crucial advice he got from various significant leaders in the dairy sector. Among these prominent mentors, Lowell Lindsay stands out as an essential figure. Paul spent five years as a sire analyzer working directly with Lowell, obtaining extensive knowledge of cattle breeding. “Lowell Lindsay was instrumental in shaping my understanding of sire selection and cattle genetics,” Paul tells me. His experience with Lowell taught him to recognize the delicate balance between scientific rigor and practical application in breeding procedures.

Merv McQuarrie, Paul’s second key mentor, exposed him to the worldwide dynamics of the dairy sector. Merv taught him the intricacies of arranging tours and promoting Daughters of Bulls, stressing a kind yet practical leadership approach. “Merv’s soft-spoken approach and humility left a lasting impression on me,” Paul adds. These encounters with Merv enlarged Paul’s viewpoint and improved his ability to manage the global dairy stage.

Paul’s perspective of mentoring and leadership is firmly anchored in the ideals imparted by his mentors. He believes in treating others with dignity and humility, values he admires in his father and mentors. Paul stresses the value of friendly connections and cooperation above antagonistic encounters, even with rivals. He believes this approach is critical for the dairy industry’s collaborative progress. His humility and dedication to his work serve as an inspiration for all those in the industry.

He also believes in the “multiplier effect”—The notion that the most tremendous success comes from one’s impact on others. Paul hopes to leave a lasting legacy via the individuals he has taught by developing talent and creating a supportive atmosphere. “If I’ve had an impact on making their lives better and, in turn, made the company better, that’s my measure of success,” says the man. Therefore, Paul’s leadership style is dedicated to personal development, team building, and industry-wide cooperation. 

Pioneering a Global Footprint: Strategic Expansion and International Diversification Under Paul Larmer

Under Larmer’s leadership, Semex saw unprecedented development and reinvention, establishing the firm as a powerful worldwide competitor in the dairy genetics market. He was vital in Semex’s expansion outside Canadian boundaries, a strategic goal that required significant risk and expenditure. Under this guidance, Semex expanded manufacturing sites throughout Europe, notably Hungary and Brazil in South America. This ensured a robust worldwide presence and diversity. This strategic development was reinforced by establishing 15 foreign subsidiaries, reaffirming Semex’s commitment to serve a global market and allowing the business to outperform itself globally.

Paul Larmer’s Semex Legacy

  • Paul Larmer was a remarkable 17-year Semex CEO who embodied transforming leadership distinguished by strategic understanding and commitment to excellence. Larmer encouraged creativity by prioritizing infrastructure and modern technologies, positioning Semex in a leading position in cattle genetics research. Under his direction, the business grew internationally and sold genes to more than eighty nations.
  • Larmer’s tenure at Semex was marked by the success of several ‘Millionaire Sires,’ bulls that sold over a million doses of semen. These bulls, such as Comestar Leader and Mainstream Manifold, played a crucial role in the company’s commercial success and reputation in the industry.
  • Among other strategic choices Larmer made were long-term alliances with SwissGenetics and others, which were vital for furthering genetic research and improving product variety. He also supported environmental projects, best seen by the Methane Efficiency Index’s 2023 debut in collaboration with Lactanet.
  • Under his direction, Semex brought 70 Holstein Premier Sire flags from the World Dairy Expo and the Royal Winter Fair. Larmer transformed herd health and welfare by including technologies like the genetic testing program Elevate, ensuring Semex’s preeminence in cow breeding. His continuing influence on the business is shown by his ability to move Semex from a national organization to a worldwide cattle genetics supplier.
  • Under Larmer, Semex changed from selling Canadian genetics to offering complete worldwide solutions in cow genetics. This change comprised customized agricultural methods and breeding plans for many climates. Collaborating with Lactanet, Semex’s release of the Methane Efficiency Index emphasizes its dedication to sustainability and responsible genetic innovation.
  • Larmer’s emphasis on innovative research and development significantly improved the quality and variety of Semex’s products. Semex provides genetic answers that increase herd health, productivity, and profitability globally by using cutting-edge technologies and encouraging a culture of ongoing improvement. Semex’s genes are employed in over 80 countries today, reflecting Larmer’s innovative leadership and ongoing influence.

Building Bridges: Semex’s Strategic and Transformative Initiatives in China

Semex’s significant experience in China demonstrates the remarkable synergy formed by bilateral agreements and strategic planning. The cooperative’s voyage to China started with an essential bilateral agreement between the Canadian and Chinese governments. Recognizing the need to improve China’s dairy business, the agreement identified Canada and Semex as significant players in achieving this transition.

Semex was tasked with managing the integrated cow breeding project. This task included sending experts and trainers to China to establish crucial initiatives like milk recording and to give extensive training. This effort trained nearly 65,000 people in China, considerably improving their understanding of dairy management and breeding techniques. Dr. Claire Rennie’s well-deserved Friendship of China award demonstrates the enormous effect of his work.

Semex expanded its footprint by establishing a genetic production facility in China as part of this bilateral agreement. Although this plant was later sold back to the Chinese government, the influence of Semex’s pioneering work is still seen today in the industry. Furthermore, Semex’s formation of a retail subsidiary has ensured its high-quality genetic material is widely distributed, even when the political and commercial environments change.

The Bulls That Built Semex: Paul Larmer’s Iconic Lineup

Among the highlights of Paul Larmer’s distinguished career at Semex are the exceptional bulls that define the company’s genetic perceptiveness. The Comestar bulls, particularly those from the famed Comestar Laurie Sheik cow line, have a special place in Larmer’s career. This outstanding lineage produced several millionaire sires, a rare achievement done twice, demonstrating Semex’s genetic power and long-standing cooperation with the Comtois family. Larmer’s link to these bulls exemplifies the profound connections that have propelled Semex to industry leadership.

Ladino Park Talent is one of Larmer’s favorites due to his tenacity and dedication to attain the milestone of the million doses. Despite health issues, Talent’s progress exemplifies the commitment and competence of Semex’s animal care staff.

Mainstream Manifold has also performed well under Larmer’s leadership. Manifold signified a paradigm change for Semex as it moved away from conventional show-winning sires and toward commercial dairy farming demands. Manifold, known for features such as excellent fertility and health, was critical in widening Semex’s appeal and consolidating its name in the competitive, large-scale dairy farming business. This strategic change is consistent with Larmer’s strategy of adjusting to market developments while increasing the practical usefulness of Semex’s genetic services.

Each of these bulls generated significant revenue and played critical roles in determining Semex’s genetic orientation and market reputation. Their results relate to Larmer’s strategic efforts and extensive knowledge of global dairy business dynamics.

A Golden Jubilee: Celebrating Semex’s Legacy and Vision 

The 50th anniversary of Semex was more than simply a commemorative event in May 2024. It was a showcased tapestry of history, accomplishments, and fellowship. Among the highlights was the much-anticipated presentation of the painting of the Six Millionaire Club animals, representing the fantastic bulls that have contributed significantly to the company’s success. This artistic tribute exemplified the superior genetics that Semex has championed for decades.

However, the memorial extended beyond the bulls. The ceremony recognized the visionary achievements of pioneers such as Robert Chicoine and Gordon Souter. During the critical stages of Semex’s growth, its fundamental leadership was acknowledged as essential to its current position. These industry veterans were recognized for their practical attitude and strategic ideas, which have helped Semex succeed in a competitive worldwide market.

The event also served as a meeting place for past and current executives, including multiple foreign awardees, demonstrating the close-knit but vast community that defines the global dairy business. It was a week of introspection and forward-thinking debates, commemorating a watershed moment and celebrating the past while motivating the future.

A Vision for Tomorrow: Navigating Advancements and Obstacles in the Dairy AI Sector

Paul Larmer expects significant future progress in the AI industry. He emphasizes that agricultural consolidation will continue, fueled by the desire for efficiency, resulting in fewer but bigger farms. These developments will require industry adaptation and cooperation.

Larmer warns of rising political trade barriers, with the focus changing from animal health concerns to more politically driven restrictions. This transition necessitates deliberate risk mitigation and a variety of manufacturing sites to maintain global market access.

Larmer also highlights the importance of data usage. Combining agricultural data, sensor technologies, and proprietary trait research can transform genetic firms. He emphasizes the necessity of cooperation among breed organizations, milk recording institutions, and genetic corporations in turning data into value-added goods for farmers.

Sustainability remains a top priority, with Larmer calling for proactive planning in collaboration with processors. He emphasizes the need for methane efficiency, sustainable agricultural techniques, and the industry’s ability to satisfy new rules and customer expectations. Larmer’s perspective highlights the need for ongoing adaptation, creativity, and cooperation in navigating the changing world of AI and dairy farming.

Fostering Future Leaders: Paul Larmer’s Profound Community Engagements

Paul Larmer’s community participation demonstrates his dedication to supporting future generations and fostering agricultural excellence. His enormous contributions to 4-H, a program near his heart, have been significant. Larmer has served as head of the 4-H Foundation and is a strong champion for youth development via dairy activities and mentoring. His commitment to 4-H demonstrates his confidence in developing young people’s leadership qualities and agricultural expertise, ensuring they have the same possibilities that formed his career.

In addition to his 4-H commitment, Larmer has been a driving force in dairy youth activities, consistently supporting projects that prepare the next generation for a career in agriculture. His efforts have not gone unnoticed, as many of those he has mentored have gone on to make substantial contributions to the dairy business.

Larmer’s effect goes beyond 4-H and dairy youth programs to his Royal Agricultural Winter Fair presidency. In this capacity, he has worked relentlessly to bridge the divide between urban and rural communities, bringing agricultural innovation and quality to a broader audience. Under his leadership, the fair has remained an essential platform for honoring and developing agricultural practices, creating more excellent public knowledge and enthusiasm for the sector.

Paul Larmer has made an indelible impression on the community via his multifarious efforts, encouraging youth development and education while promoting agricultural pride and sustainability.

Paul Larmer’s Next Chapter: Rekindling Athletic Passions and Personal Connections in Retirement

Throughout his rigorous profession, Paul Larmer found comfort and balance in his love of sports. Paul, a competitive curler, spent a lot of time on the ice and had some success until his enormous travel schedule made it difficult to continue at a high level. Paul’s athletics also included marathon running, which he gladly completed by exceeding his time objectives.

As Paul prepares to retire, he looks forward to reconnecting with his origins in these activities. “There’s a road bike waiting for me,” he said, underlining his desire to maintain decent physical form while decreasing the stress connected with his professional obligations. Beyond athletics, Paul is looking forward to spending more time with his family and close friends, and he appreciates their sacrifices in support of his remarkable career. For Paul, retirement is a fresh beginning, with the possibility of rediscovering old hobbies and cultivating critical personal connections.

The Bottom Line

Paul Larmer’s remarkable work in dairy cow genetics has had a lasting impression on the worldwide business. During his stint as CEO of Semex, he oversaw significant worldwide development, revolutionary innovation, and a tireless emphasis on mentoring, setting a standard in the area. This year, when he takes the stage at the World Dairy Expo to accept the International Person of the Year award, Larmer plans to reflect on his accomplishments and the vital connections that have paved his way.

Larmer’s story demonstrates the transforming potential of devotion and teamwork in raising industry standards. As he reconnects with friends and celebrates this occasion with his family, he leaves a legacy of humble and foresightful leadership. Future industry leaders should take inspiration from Larmer’s consistent dedication to innovation, mentoring, and worldwide collaboration. His narrative is a powerful reminder of the immense influence that one person can have on an entire industry, inspiring each of us to contribute in ways that reverberate internationally and benefit future generations.

Key Takeaways:

  • Paul Larmer’s early life on a family farm in Blackstock, Ontario, laid the foundation for his passion for the dairy industry.
  • The 4-H program played a significant role in his development, providing essential skills and mentorship.
  • Larmer’s education at the University of Guelph set the stage for his career in dairy cattle genetics.
  • His first job was secured by taking an active role at an event, showcasing the importance of seizing opportunities.
  • Mentorship from industry leaders like Lowell Lindsey and Merv McCory significantly influenced his leadership style and professional ethics.
  • Under Larmer’s leadership, Semex transformed from a Canadian entity to a global company with production centers in Europe and Brazil.
  • Larmer emphasizes the importance of collaboration and treating competitors with respect for mutual benefit.
  • His contributions to the dairy industry have been recognized globally, including a significant impact in China.
  • Community involvement and youth mentorship are central to Larmer’s legacy and personal mission.
  • In retirement, Larmer looks forward to reconnecting with personal interests, such as sports, and spending more time with family and friends.

Summary:

Paul Larmer, the recently retired CEO of Semex, discusses his extensive career in the dairy cattle genetics industry, sharing insights and experiences that have shaped his professional journey and the industry at large. With a commitment to excellence and a deep involvement in global operations, Larmer’s story is a testament to the impact of visionary leadership. From humble beginnings on a family farm in Blackstock, Ontario, to leading Semex to international prominence, Larmer’s career is marked by strategic expansion, mentorship, and enduring contributions to the dairy sector. As he reflects on his legacy, Larmer also talks about his favorite bulls, critical successes, and future directions for artificial intelligence in agriculture, underscored by his dedication to community and youth engagement.

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How Huronia Centurion Veronica 20J Redefined the Jersey Breed

Explore how Huronia Centurion Veronica 20J revolutionized the Jersey breed. Uncover her remarkable life story, accompanied by insights from breeders and admirers. Discover the profound impact she had on the breed.

If one cow embodies excellence and leaves an indelible mark on the dairy industry, it’s Huronia Centurion Veronica 20J. Known to many as one of the greatest Jerseys ever, Veronica has racked up accolades that few can rival. Her achievements are legendary, with three consecutive grand champion titles at the World Dairy Expo from 2004 to 2006, and she was named supreme champion in 2006. This remarkable cow, bred by the Armstrong family of Huronia Jerseys in Ontario, Canada, and developed by Ernie Kueffner and Terri Packard and Arethusa Farms, has created a lasting legacy that’s felt across both the U.S. and international dairy communities. 

The Genesis of a Breeding Masterpiece: Fred Armstrong’s Strategic Mating

It was a stroke of strategic brilliance that led to the creation of Veronica. Fred Armstrong, a recipient of Jersey Canada’s Master Breeder Award, made numerous great matings, with Veronica being the crowning glory of his respected career. In early 1998, Fred, his wife Ruth, and friends Murray and Pat Mellow purchased Genesis Renaissance Vivianne at the Jersey Canada Annual meeting. Bred by Ruth’s brother Paul and his spouse Virginia Warwick, Vivianne calved for the first time later that year, scoring VG-87 as a two-year-old. 

An udder injury prevented Vivianne from advancing her score, but she eventually earned seven Stars as a Jersey Canada Star Brood Cow. The first mating of Vivianne was with American sire Sooner Centurion, who was bred at Cedarcrest Farm by the Rankin Family. Centurion’s sire, Soldier Boy Boomer Sooner of CJF, produced milky and racy daughters, while his dam, Magic Kava Kay Glover Ex-90, carried a high and wide rear udder. This combination created a fascinating genetic blend. 

Veronica was one of the earlier Centurion daughters at Huronia.  The Centurion mating was unique at the time because it crossed production on type, a departure from the norm where most breeders believed in one or the other and didn’t mix them. On the maternal side, Vivianne was sired by Hollylane Renaissance, known for the show style of his dam, Franken Monarch Rosel, a champion at the Royal and other shows. Renaissance daughters exhibited excellent body capacity, becoming more apparent with age. 

The Centurion x Vivianne mating also produced other valuable full sisters to Veronica. Huronia Centurion Virginia rose to fame at Bridon Farms, earning an Ex-93-3E classification and nineteen stars as a Star Brood Cow. A third full sister, Huronia Cent Valentine, remained at Huronia, achieving nine production lactations, two Stars as a Brood Cow, and a Supreme Excellent 93-7E classification. 

The value of these full sisters lies in Centurion’s siring ability and the productive lineage of the Virginia family at Swissbell Jerseys. Marlies Kaehli of SwissBell Jerseys comments, “I often wondered about all the great cows out there that “stayed in the barn” and never got noticed. This cow got noticed, sold, bred, and sold again.  It’s how the stars aligned …for it was meant to be.”

“Dad was in the process of retiring, and I was finishing up studies at the University of Guelph. Paul and Virginia Warwick came by looking for foundation cows for their starting dairy herd,  Genesis.  Virginia was one of my dad’s other favorite girls, so he wanted to sell them what they wanted.  Selling his cows to this young couple just started helping him cope that he needed to retire from milking cows,” adds Kaehli.

Vivianne’s background included five generations of productive, Excellent-scoring, long-lived cows. The Virginia family’s superb transmitting ability is evident in Veronica and extends through many other branches. 

“They had the will to eat and milk and reproduce consistently,” comments Kaehli.

The mating of the production-bred sire Centurion with Vivianne, from a high-style yet hard-working family, resulted in the exceptional cow Veronica. Her story continues to unfold, showcasing the pinnacle of Jersey breeding excellence.

“Breeding a cow like Veronica is a dream come true for us, but it takes a lot of hard work to develop a cow to this level. We are grateful to everyone who helped Veronica to stardom.” Fred & Ruth Armstrong and Murray & Pat Mellow breeders of Veronica.

The Humble Beginnings of a Dairy Legend 

Huronia Centurion Veronica 20J was born into a legacy that promised greatness. Veronica’s sire, Sooner Centurion, and her dam, Genesis Renaissance Vivianne, contributed to her exceptional genetic makeup. Veronica exhibited traits that set her apart from her peers from an early age. Her excellent conformation, dairy strength, and overall presence were indicators of her future potential. Breeders who observed her in her early days noted her remarkable balance of form and function, foreshadowing her later success in the show ring and advancing the Jersey breed. Even as a young heifer, Veronica’s promise was evident, capturing the attention and admiration of seasoned breeders and enthusiasts alike. Her journey inspired a deep connection and a sense of shared potential among those who followed her story.

After finishing 2nd as a fall calf at the Stratford Championship Show 2000, she caught the eye of Bridon Farms, Brian Sales, and sons Jeff, Brad, and Bruce after Bruce judged the show.  Veronica was selling in the Royal sale later that year, where Bridon would end up purchasing her in calf to Juno. 

The Path to Stardom: Veronica’s Formative Years 

For Bridon, she placed third at the 2001 Royal as a Fall Yearling in Milk. People were starting to take an interest in Veronica as a milking yearling. 

For Ernie Kueffner, the journey began with Premonition Grace. Intrigued by her potential, he and David Dyment visited Bridon Farms multiple times that Winter. As Kueffner observed, “David, look at this pretty little cow” as Veronica had caught his eye.  Despite Dyment’s skepticism, Kueffner’s admiration grew with each visit.  (Link to article on TP&EK).

During a conversation with Brian Sayles, Kueffner learned that the farm intended to keep her. However, while at a sale in California with Norman Nabholz and Brian Sayles, Kueffner could not get the “pretty little cow” out of his mind.  This led to a pivotal moment. Determined to acquire the cow, Kueffner, with Nabholz’s encouragement, made an all-cash offer to Sayles.

“I remember putting the Veronica deal together with Ernie and Brian Sayles in California during one of Hank Van Exel’s sales. We were a few thousand dollars apart, which was my commission, and Ernie wanted the cow, and Bridon wanted the extra few thousand. Ernie agreed to pay me, and Brian got what he wanted, and we enjoyed the sunshine. Deal done,” commented Nabholz.  (Link to article on NN).

Noted cattleman and Veronica’s caretaker at Arethusa, Richard Caverly recalled, “I humbly admit, with apologies to Veronica, that it was not “true love at first sight” for me. I did appreciate the cow, yet in a barn filled with great cattle, my vision of her greatness on that day was perhaps the biggest underestimation of my life! It did not take long for Veronica to change my mind. I returned to Paris to bring her to the U.S. When I left the Bridon, I called Gary Bowers, who introduced me to Jersey greatness. The first words out of my mouth were, “You are not going to believe this”! I told him how Veronica looked truly amazing. That is a telephone call I shall never forget about a cow that always makes you remember!”. (Link to article on RC)

Many enthusiasts remember Harrisburg that fall 2002. Upon arrival, Terri and Ernie asked Nabholz if he would “take a test drive with Veronica as she could be a handful at times and had a mind of her own.” The tryout went very well, so he led her in class. At the time, Nabholz owned a cow with Waverly, who was in the same class, so it was a bit touchy. As the class progressed, Veronica and Nabholz were pulled in first. “On our trip to the middle, Veronica dropped her head, and when she did, the halter came off in my hand,” comments Nabholz. Veronica made a victory lap or two before being captured. “Of course, Paul Stiles had to rub it in, bless his heart,” Nabholz laments.

In 2002, Veronica’s development went into overdrive, and she became a show-stopping senior two-year-old. Chris “Flash” Hill was judging the Jersey show at the World Dairy Expo. Veronica would be named Reserve Grand Champion at that show as just a two-year-old to Champion Blacky Rose of Briarcliffs, exhibited by Justin Burdette, Norm Nabholz, and Waverly Farm of Clearbrook, Virginia.  But it was not that simple, given Veronica’s history of taking Nobholz for a Run and “Flash’s” love for drama, Nabholz was scared he would be going for a long run, so when Hill came up and just gently tapped Veronica, Nabholz was greatly relieved that she did not take out the whole front row of railbirds. 

“Although Veronica never escaped again, I always respected her independent attitude. I was also a bit more than scared that if she didn’t take a liking to me, she would bail on me! So I begged (I mean begged) to have a ring put in her nose, which Ernie begrudgingly did before her four-year-old year. This was prompted by seeing her toss Justin Burdette like a feather at the original Legends of the Fall sale in Maryland. I could only imagine what she would do to me in front of a crowd at Madison. The little plastic nose band worked, and from then on, I would have to say Veronica was one of the neatest cows I have ever led. Showing Veronica and being eye-to-eye with her is quite an experience. She is one of the smartest cows ever put on this earth.” comments Nabholz. 

She wowed them at Louisville…again, being named Reserve to “Blacky”, and then made her final voyage to Canada in mid-November 2002. Russell Gammon remembers it like yesterday, even though it was 22 years ago. “To this day, I can still remember the thrill that tingled inside when I got close to the merging superstar in the Royal ring. From a distance, this young cow was impressive. “Up close and personal, ‘amazing’ came nowhere close to describing her wonders! Those sharp, wide, flat-boned, angled ribs, correct let set and beyond smokin’ udder – in addition to her indefinable and palpable presence all let one know: ‘You are in the presence of present and future greatness.'”

The Indomitable Spirit: Veronica’s Unyielding Determination and Triumphs 

‘After being dry for the 2003 show season and selling for $86,000 to the partnership of Kueffner, Packard, and Mike & Julie Duckett in the Legends of the Fall Sale, Veronica calved again in June 2004. By this time, Terri Packard and Ernie Kueffner were managing Arethusa Farm full-time and had moved their herd to Connecticut. Arethusa co-owner George Malkemus III had been allowed to purchase Veronica when she stopped at Arethusa Farm in the spring of 2002 but declined, stating that he could not buy a Jersey because he wanted all the cows to be black and white like the farm buildings. After seeing Veronica’s success in 2002, George was ready to make an exception, and Arethusa purchased Veronica.

Veronica and Norm did some leading practice at Madison in 2004 to see how they would get along with the new nose ring. After a while, they headed back toward the barn door, and Norm tried to stop her, but it didn’t happen. Veronica forced her head down and broke the nose strap of the halter. Then she calmly walked into the barn and turned left into her spot in the lineup. 

A few days later, she not only won her first Grand Championship honor under Judge Mike Deaver but also went to battle with herdmate and eventual Supreme Champion Hillcroft Leader Melanie, who was also purchased by Arethusa on that same trip by Kueffner and Caverly that Veronica was. This iconic moment still ranks among the greatest in World Dairy Expo History.

In 2005, Norman Nabholz, Veronica’s usual dance partner, was named the judge for the show at the World Dairy Expo. “As fun as it was showing Veronica, judging her was not a piece of cake. Thank god for associates. When judging Veronica at Madison in 2005, I couldn’t have asked for a better associate than Jeff Sayles. In the class, after we had seen them all, Jeff and I met in the middle and talked about the cows. Veronica had been milking for a while but still looked good. The ring is long, so Jeff and I just pulled our first lineup when we came to them. Veronica was partway around the ring and got to the lineup third. When we looked over the first pull, Jeff was adamant that Veronica win and gave me a perfect set of reasons as to why, getting somewhat graphic. Finally, I said, “If you like her so well, go slap her out,” which he did very quickly. For the champion, we faced Veronica milking for a long time, and Griffin was just fresh. Looking at two of my all-time favorite cows, both of which I had sold, and both were great, my buddy Jeff politely informed me that I was on my own for that one. Veronica won, and to this day, I don’t know of two greater cows put together for Grand & Reserve. Mike Deaver had done the same thing with the pair the year before,”  recalls Nabholz.

In 2006, Veronica arrived in Madison on Saturday, showing signs of illness by Sunday afternoon. On Monday, the decision was made to take her to UW-Madison Vet Hospital. With a nervous Matt Engel driving the truck and trailer, Jamie Envick rode in the back with Veronica (talk about strange looks from the kids on campus). For the next 40 hours, Ralph Gushee and Envick catered to Veronica’s every need. Envick remembers milking her on Tuesday for the slim possibility of showing her on Wednesday and clipping her udder at the vet hospital late Tuesday night. Ernie and Terri visited late Tuesday night, and we planned to talk at 4 am. Early Wednesday morning, her appetite started to pick up, and she began to make milk again. After talking to Ernie, Ralph came to the Vet Hospital to pick up Veronica. During this time, rumors were circulating on the World Dairy Expo grounds that Veronica was dead.  Although the doctors at the vet hospital could not pinpoint the cause of Veronica’s illness, Veronica did make it back to the show. Returning to the grounds sparked her fire; she knew it was show time! After Danhof made the final fitting preparations, they took her outside for one last look. After some discussion and voting by a group, the final decision was made. “Send her!”  Veronica never looked back.  She put her head up high and knew she was going to the ring.  She would win her class and be named Grand Champion; even more remarkable was that she was named Supreme Champion three days later. 

Terri Packard Reflects on the Poignant Days at the World Dairy Expo in 2006 

Terri Packard reflects on the poignant days at the World Dairy Expo in 2006, sharing, “There’s a story about a song that played while Veronica was in her class in 2006—following all the drama and near-death experience. I went to the ring to watch—essentially to support her. As usual, Ernie did not go. So, I stood alone at the rail, watching when she was pulled. The moment was already emotionally charged, but the accordion player began his next song, the old hymn ‘His Eye is on the Sparrow and I Know He Watches Me.’ I swallowed hard and had to leave immediately. It’s a beautiful hymn, and the lyrics were fitting that day. Yet, the rest of the story is that my aunt had sung that exact song at my dad’s funeral just 100 days earlier. I was shaken up, but I also felt a sense of peace or relief after the emotional highs and lows of the previous six days—from Supreme Champion at Harrisburg to that moment. I knew she would be okay, and we did our best for her. 

My dad had come to the Expo—his only trip—in 2004. He had been diagnosed with cancer earlier that year but never told my mother because she was so ill. She passed away in May of that year. A close friend insisted on bringing him to Madison to witness the show he had heard so much about and to see the cows his children were working with. My brother David was also a crucial part of our team, and my sister was also part of the crew that year. So, he got to experience the big Supreme sweep with all three of us. So, he got to experience the big Supreme sweep with all three of us. Standing in the coliseum two years later, I felt he was watching over us again. Recalling that song makes the hair on my arms stand up.” (Read more about Terrie and her accomplishments – Terri Packard: When you build it…they do come)

Unprecedented Achievements at the Spring Dairy Carousel and Beyond 

Despite being allergic to FSH, Veronica was a prolific flush cow. As IVF was just in its infancy, Veronica was among the first cows to follow these protocols and responded exceptionally well.

At the Spring Dairy Carrousel in April 2008, Veronica and her progeny had a day that may never be matched. Four of the Furor ‘reindeer’ competed as Senior 2-year-olds and placed 1st, 2nd, 3rd, and 4th, with Prancer named Reserve Intermediate Champion and Dasher Honorable Mention. Veronica was named Grand Champion, and her daughters and granddaughters brought home the Premier Breeder Banner for Arethusa Farm.

In June 2008, Veronica scored Excellent-97 point cow, a prestigious accomplishment in any breed. A month later, Arethusa Farm hosted the record-setting Global Glamour sale. A choice of three daughters of Veronica sold as the only “colored breed” consignment. Signature Valeda was sold to Stephen Piotrkowski, and Sherona Hill purchased Primetime Viola as the second pick. Veronica’s popularity with breeders of all colors or breeds was evident in the attention she received during the Open House.

Veronica’s Legacy Thrives Through Her Extensive Daughter’s Lineup

Arethusa Response Vivid EX-96

Veronica’s legacy thrives through her extensive progeny and continually excels in competitions, bolstering her stellar reputation. Among her 110 registered sons and daughters, many have left unforgettable marks in the show circuit, epitomizing the high standards of the Jersey breed. Standouts among her offspring include her four EX-95 daughters: Elliots Golden Vista, Arethusa Primetime Déjà Vu, Arethusa Veronicas Dasher, and Arethusa Veronicas Comet. Additionally, her EX-96 daughter, Arethusa Response Vivid, not only claimed the Grand Champion title at the World Dairy Expo in 2012 but was also the Reserve Supreme Champion.  In 2012, she was also Grand Champion at the Royal.

The achievements of Veronica’s family don’t stop there. In 2012, her descendants triumphed in five milking classes at the World Dairy Expo, and in 2014, her maternal granddaughters maintained the winning streak with top positions in several milking classes. She also had four of Veronica’s daughters in the class. Beyond these show wins, Veronica’s daughters and granddaughters have garnered numerous  All-American awards. Veronica’s impact is profoundly felt. Her daughters and granddaughters have consistently dominated the competition, bringing home prestigious titles year after year. Notably, Veronica herself has been recognized as the dam of the All-American Produce for an impressive streak spanning 2009, 2010, 2011, and 2012. This recognition underscores her unmatched contribution to the breed, cementing her legacy across multiple generations.

Veronica’s Contributions to the A.I. Industry: A Legacy Beyond the ShowRing 

Veronica’s contributions to artificial insemination (A.I.) have been as significant as her achievements in the show ring. With 20 sons making their mark in the A.I. world, her legacy extends far beyond her daughters and granddaughters. Notable names like Vindication, Verbatim, and Voltage stand out among her sons, each profoundly impacting show ring results. 

Vindication, sired by Whistler, has produced numerous show ring stars, including Milo Vindication Season EX-94, a three-time milking class winner at the World Dairy Expo. This impressive lineage continued with her daughter, Elliotts Sterling Impression-ET, the 2014 Reserve Junior Champion of the same prestigious event. 

Verbatim and Voltage, both equally influential, have also sired champions. Voltage, a Golden Boy son, is the sire of South Mountain Voltage Spice EX-94, who claimed the title of Supreme Champion at the World Dairy Expo Junior Show in 2011. Verbatim’s descendants continue to grace the show ring, contributing to Veronica’s legacy. 

Veronica’s sons’ consistent quality and excellence in A.I. programs underline her remarkable genetic influence on the dairy industry, ensuring her prominent place in the annals of dairy cattle breeding.

Since her passing in 2016,  Veronica’s impact on the Jersey breed remains profound. Visitors and dairy enthusiasts continually celebrate her contributions, ensuring her influence endures for future generations of dairy cattle. Her ability to produce elite progeny has advanced her genetic legacy and set a benchmark for excellence within the Jersey breed. Consequently, Veronica’s descendants remain highly sought after by top purebred herds, continuing to shape and inspire the dairy industry.

Unforgettable Memories: Veronica’s Legacy Through the Eyes of Her Caretakers 

“Veronica’s diet plan at a show was the opposite of most milk cows. ‘Curbing her eating’ was as much of a battle as getting a good fill on the other cows. -We marked the feed pans at the shows with the cows’ names, but there was no question about which pan was hers! It had many scrapes and teeth marks from her aggressive nature,”  –  David Packard

“How smart she is – she knows that barn schedule and the employees!”  –  Jodi & Ryan Calkins.

“Veronica never walks but prances as if on parade all the time. She has a zest for life I’ve never seen in any other animal I’ve worked with, which covers many great cows. Working with this cow is a true privilege.”  – Lafie Keaton.

“I wouldn’t call Veronica mean. She has a mind of her own and knows what she wants. If it doesn’t fall in line with what you want, that’s when there’s a disagreement.” – Kari Behling.

“She turns ordinary moments into sensational memories” – Shannon Dwyer.

Reflections from Terri Packard and Ernie Kueffner: Veronica’s Champions and Admirers

Terri Packard and Ernie Kueffner, two extremely pivotal contributors to Veronica’s success and her biggest admirers, share these thoughts about Veronica: “Most cows and people are lucky to have ONE shining moment. Her life was full of them. And just when we thought she had done it all, there was a new accomplishment….she rewrote the ‘appraisal’ rules twice, came back to life at Expo, had three granddaughters win milking classes there four years later, put four Produces of one cow in the ring at the same time at the greatest show in the world – what other “show cow” did that? We could go on and on. She gave us some funny stories, too. She took a few big guys for rides at a sale in 2003, Norman truly “showed herself” off at Harrisburg once, eyed up Steve White at Louisville, and there are so many more. She drew people to her. All you had to do was stand behind her at a show – even when she was older – and watch the people, the parents explaining to their kids who she was, the breeders that would never have considered owning a Jersey until they saw her. She captivated people and changed their perspective. As Kari Behling said, “She turned my black-and-white world into one with a little more color.” This is her greatest accomplishment in my mind – her legacy. She lived to see herself crowned the Greatest Jersey of all time. She taught us about passion, patience, persistence, and more. We are changed people for knowing her. We were in the presence of the Queen. She carried herself with that air and expected to get what she wanted! What a blessing to be part of HER life.”

The Bottom Line

Huronia Centurion Veronica 20J represents a monumental force whose influence has reshaped the Jersey breed. Her ascent from modest origins to the zenith of dairy legend exemplifies the transformative power of resilience, unparalleled genetic prowess, and the fusion of visionary breeding with meticulous care and management. Veronica’s legacy will unquestionably continue to inspire and direct future generations within the Jersey community. Her lineage stands not only as a historical touchstone but also as a blueprint for excellence and tenacity.

Key Takeaways:

  • Veronica 20J played a pivotal role in transforming the Jersey breed through her remarkable genetic contributions.
  • Her breeding resulted from Fred Armstrong’s meticulous planning, leading to a lineage renowned for exceptional traits.
  • Despite her modest beginnings, Veronica’s unyielding determination propelled her to the pinnacle of dairy excellence.
  • She achieved unparalleled success at prestigious events, such as the Spring Dairy Carousel, solidifying her legacy.
  • Veronica’s extensive progeny, particularly her daughters, continues to influence and elevate the Jersey breed worldwide.
  • Beyond the show ring, Veronica’s genetic impact is substantial in the Artificial Insemination (A.I.) industry.
  • Her caregivers, including Terri Packard and Ernie Kueffner, recall cherished memories and her indomitable spirit.

Summary:

Huronia Centurion Veronica 20J, a legendary cow, has significantly impacted the dairy industry. She won three grand champion titles at the World Dairy Expo from 2004 to 2006 and was named supreme champion in 2006. Veronica was bred by the Armstrong family of Huronia Jerseys in Ontario, Canada, and developed by Ernie Kueffner, Terrie Packard, and Arethusa Farms. Fred Armstrong, a recipient of Jersey Canada’s Master Breeder Award, made numerous great matings with Veronica. In 1998, Fred Armstrong purchased Genesis Renaissance Vivianne, which scored VG-87 as a two-year-old. Despite an udder injury, she earned seven Stars as a Jersey Canada Star Brood Cow. Veronica’s descendants have consistently dominated the competition, bringing home prestigious titles year after year. Notable offspring include Elliots Golden Vista, Arethusa Primetime Déjà Vu, Arethusa Veronicas Dasher, and Arethusa Veronicas Comet. Since her passing in 2016, her profound impact on the Jersey breed remains profound.

Learn more:

From Dairy Novice to Industry Leader: Shirley Kaltenbach’s Inspirational Career

Learn about Shirley Kaltenbach’s journey from the dairy industry to retirement. How is she transitioning, and what lessons can you learn from her experience?

From her modest origins in Plain City, Ohio, Shirley Kaltenbach started a career that would make her a significant player in the artificial insemination business. As she prepares for retirement, her path shows diligence, commitment, and a relentless love of her industry and the people she works with. A lifelong learner, she has navigated several responsibilities at Select Sires over almost four decades, each adding to her remarkable legacy. 

“I had to work my ass off, but the experiences and the opportunities that I had led to growth and getting me to where I needed to be.” — Shirley Kaltenbach.

Shirley’s journey could have been clearer-cut, from her first roles in business and finance to her ultimate leadership post as Director of Communications. Her narrative, however, is evidence of what is possible with tenacity and a tireless will to develop and learn.

  • Started in the dairy industry in 1974, just two years out of high school.
  • Worked across multiple departments, including finance, Select Embryos, and veterinary.
  • Became Director of Communications and was instrumental in establishing the brand promise of Select Sires.

Shirley leaves a legacy that inspires and directs others who follow in her footsteps. Join us as we explore the highlights of her career, her mentors, the changes she saw in the sector, and her priceless advice for the next leaders. Her leadership and graceful transition into retirement are a testament to her dedication and will be remembered with respect and appreciation.

From Small-Town Roots to Dairy Industry Heights: Shirley’s Early Journey 

Shirley grew up in Ohio’s little yet lovely hamlet of Plain City. She was close to her neighborhood from early on and enjoyed the little joys of small-town living. This close-knit atmosphere significantly shaped her work ethic and ideals.

Shirley’s journey into the dairy industry is a testament to her resilience and adaptability. Just two years after graduating from high school in 1972, she responded to a newspaper advertisement and joined Select Sires in 1974. Starting in the business and finance departments, she quickly found her stride. Her smooth transition from high school to a professional environment resulted from her relentless drive and strong desire to learn and develop in the sector.

From Finance Fundamentals to Industry Leadership: Shirley’s Dynamic Career Path

Working closely with the controller, Shirley started her career with Select Sires in the financial and business division. This early job anchored her in the business’s financial operations principles. Over time, she moved into the embryo division, which expanded her knowledge of the technical dairy sector.

Shirley left Select Sires to work for the National Breeding Company in Illinois, veering off course in her career. She worked with well-known professionals in the business, including Dick Clark at ABS, which gave her excellent knowledge of breeding methods and network with influential breeders.

Shirley returned to Select Sires, this time in the veterinary department, eight years after living in Illinois. Her background in many business fields gave her a flexible skill set that eventually helped her to be promoted to Director of Communications.

The Mentors Who Shaped Shirley’s Distinguished Career 

Shirley’s excellent career is owed to strong mentoring. She was led through many phases of her professional life by three exceptional people: Dick Chichester, Dick Clark, and Dave Thorbahn; each had a lasting impression on her development and successes. Their guidance and support were instrumental in shaping her career and helping her achieve her goals.

Dick Chichester was Shirley’s first mentor at Select Sires and perhaps the most foundational influence on her career. As a key figure within the company, he entrusted Shirley with multiple roles across various departments, which helped her develop a broad understanding of the industry. His confidence in her abilities motivated her to excel, ensuring she never wanted to disappoint him. This mentor-mentee relationship was characterized by mutual respect and an eagerness to learn, laying a solid foundation for Shirley’s future endeavors. 

Dick Clark, at the National Breeding Company, further expanded Shirley’s horizons. During her time in Illinois, Clark introduced her to a network of prominent breeders such as Peter Heffering, Bob Walton, and Doug Maddox. This exposure was invaluable, enlightening her about the broader dairy industry landscape and providing her with lifelong friendships and vital industry insights. Clark’s mentorship was instrumental in deepening her understanding of cattle breeding and industry trends, which were crucial as Shirley navigated her path back to Select Sires. 

Finally, Dave Thorbahn was transformative in Shirley’s later career stages. A visionary leader, Dave saw potential in Shirley that even she hadn’t fully realized. He encouraged her to embrace roles that required complex organizational and communication skills. Dave facilitated Shirley’s attendance at Northwestern University’s executive scholar’s program and certification as a meeting professional to prepare her. This investment in her professional development empowered Shirley, ultimately helping her rise to senior management positions. Dave’s ability to push Shirley beyond her comfort zone was a testament to his mentoring strength, significantly contributing to her ability to thrive and lead within Select Sires. 

Each mentor uniquely contributed to Shirley’s career, providing support and guidance and challenging her to grow and excel in ways she may not have envisioned. Their impact is evident in her enduring success and the respect she commands in the industry.

Shirley’s Insatiable Appetite for Learning: The Key to Her Success

Shirley’s love for her profession was a driving force behind her success. Her constant thirst for knowledge was one of her strongest suits. She never shied away from further education, constantly learning new skills to enhance her contributions. Her meticulous attention to detail ensured that every task was executed perfectly, building her reliability and respect in numerous roles. Her unparalleled organizational skills allowed her to oversee many initiatives efficiently. Most importantly, her passion for her profession propelled her to achieve significant career milestones and inspired everyone around her.

“Throughout her professional career, she has faced challenges and worked to uncover the best solutions. She is a lifelong learner, always reading and asking questions to understand the situation and apply best practices,” comments David Thorbahn, CEO of Select Sires.

Adapting to Transformation: Shirley’s Journey Through Industry Innovations

Shirley’s remarkable career in the dairy industry saw significant changes that profoundly affected her work. The advent of computers was one of the most significant transformations. Shirley vividly recalls the moment her manager asked her to write an email, and she realized she didn’t even own a computer. She had to adapt quickly and learn to navigate a new digital landscape that revolutionized operations from a technological standpoint. Her ability to adapt to these changes and learn new skills was a testament to her resilience and determination.

During Shirley’s career, dairy cattle genetics underwent a revolutionary breakthrough. It offers unmatched information on cows and bulls. Because of its speed and precision in acquisition, data-modified bull proving is quicker and more dependable. This was a significant change from the sluggish, labor-intensive data-collecting methods of years past. The abundance of data accessible enhanced the quality of choice. It hastened the whole proving process, allowing faster, more informed judgments.

Furthermore, the addition of sexed semen and beef on dairy operations presented fresh directions for the dairy business, thereby broadening chances and successful tactics. These developments underlined the need to keep current with technical developments to be competitive and efficient in the sector.

Shirley responded rather well to these developments and used them to improve the capacity and effectiveness of her team. Her capacity to develop with these changes speaks volumes about her dedication to learning and development, which undoubtedly helped her consistently succeed in the field.

Shirley Kaltenbach’s Hallmark Achievements: A Testament to Dedication and Expertise

Among Shirley’s many accomplishments, a few reflect her commitment to and knowledge of the dairy business. One of her most satisfying achievements was planning many sales conferences. For the Federation of Cooperatives salesmen, these conferences provide a vital forum combining inspirational speakers with instructional breakout sessions to excite and equip participants with knowledge and skills for their jobs. Shirley’s thorough preparation and attention to detail guaranteed that these events were memorable and successful for attendees.

Shirley’s contribution to assembling a vibrant communications team from the ground up is another essential feather in her crown. Shirley’s leadership turned a disjointed group into a robust and united team despite uneven branding and lack of cohesiveness. Her efforts resulted in a team culture in which every member was always eager to help one another and in which communication flowed naturally.

Authoring the Select Sires brand promise, Your Success, Our Passion, is yet another gratifying accomplishment for Shirley. Every Federation member has embraced this motto, which captures its fundamental principles. It is a lighthouse of their dedication to customer success, which Shirley helped define most importantly.

Shirley’s career is incredibly motivating because she rose to prominence without a college degree. In a field where academic qualifications are often considered necessary, Shirley’s successes are evidence of her diligence, ongoing education, and outstanding commitment. Her path emphasizes how enthusiasm, a tenacious work ethic, and a never-quenchable curiosity can close the gap left by a lack of formal college education.

Shirley is a lifelong learner, always eager to understand and apply best practices. Her positive and humble attitude has driven her growth while others might plateau. She completed Northwestern University’s Executive Degree in Marketing Communications and a Certified Meeting Planner (CMP) program. Known for her meticulous planning and attention to detail, Shirley elevated the organization’s mission and goals while promoting Select Sires’ products and services. “Her tireless work ethic ensured that every project is completed with excellence, never settling for good enough,” comments Thorhabn.

Shirley’s Mastery in Harmonizing Diverse Teams and Navigating Complex Structures 

Shirley faced several obstacles during her illustrious career, especially juggling many personalities and negotiating the complex dynamics of a federation of member companies. This unusual framework presented different challenges for intelligent communication, collaboration, and leadership.

Shirley had one of the significant challenges organizing across many departments with various goals and personalities. For example, the direct and operations management teams often saw things from different angles and under distinct priorities. Shirley’s skill in harmonizing and comprehending these many viewpoints was vital. Through open contact lines, she ensured that departmental objectives complemented the company’s general purpose.

Shirley not only had to control internal dynamics but also promote federation unity. This included planning getaways necessary for knowledge-sharing, team-building, and sales conferences. These activities were planned to inspire and drive team members to leave with a fresh feeling of unity and purpose, not just to fulfill professional responsibilities. Her efforts were usually appreciated, which suggested how successfully she created a cooperative and inclusive workplace.

Shirley’s capacity to assemble and maintain a top-notch team from what first appeared like mismatched components highlights her leadership abilities even more. Through a retreat with team-building activities and honest communication, she transformed an unorganized group into a cohesive one. Thus resolving problems and establishing a cooperative and respectful culture.

Shirley always pushed herself and her team to aim for excellence. By challenging and showing genuine compassion, she united her team. As a result, Select Sires received praise from the sales team and won national awards for advertising and marketing from professional associations.

Her commitment to enhancing internal communication also led to the creation of thorough branding rules and other organizational instruments guaranteeing uniformity and standardizing procedures. The communications staff flourished under her direction, reflecting her dedication to creating a cooperative and effective workplace.

Shirley’s Seamless Shift: A Gradual Journey into Retirement

Shirley is slowly transitioning into retirement. She started this new phase five years ago by working from home three days a week. Under this adaptable schedule, she has been able to progressively withdraw from her position and still carry out her professional responsibilities. Shirley can easily make the sporadic in-person visits when required, living only two miles from the office. Her gradual change has helped her adjust to retirement, guaranteeing a confident and seamless exit.

This deliberate transition time has benefitted her, allowing her to pass off tasks and lighten her burden gradually. Reflecting her realistic and sensible personality, her systematic approach guarantees continuity for her coworkers and the company.

Thinking about this new era, Shirley is eager to investigate many hobbies. Her main objective, reflecting her lifetime dedication to constant learning and personal development, is to travel and fully experience other cultures.

Shirley also finds great enthusiasm in exploring health and fitness. She intends to create health programs and commit more time to a family venture—a gym started four years ago. The gym has prospered throughout the epidemic and became a gathering place for nearby cops, firemen, and neighbors. Shirley wants to stay active even as she moves away from her long-term professional position by concentrating on the gym and promoting a health-conscious community.

Leslie Maurice: The Pillar of Support in Shirley’s Retirement Transition

Shirley’s most significant legacy is the people she mentored, like Leslie Maurice, the current Director of Communications at Select Sires Inc. Shirley took Leslie under her wing and provided her with opportunities to develop her skills, preparing her to lead and make further improvements. 

Leslie has been a close friend and a vital part of Shirley’s journey, ensuring their work is fulfilling and fun. Their relationship, marked by mutual respect and excellent communication, has dramatically eased Shirley’s transition into retirement. Shirley profoundly values the trust and understanding she shares with Leslie, guaranteeing team stability and continuity. 

“The most valuable lesson Shirley imparted to me is to lead with passion and compassion,” says Leslie. “She inspired me to stand up for what is right, to continuously seek knowledge, to work with an unwavering determination, and always to celebrate the victories.” Leslie adds, “Her greatest impact on Select Sires lies in the people she mentored and shaped during her tenure. She left her mark on this company by developing leaders and making Select Sires one of the premier workplaces.”

A Collaborative Family Effort: The Heartbeat of Shirley’s Community Gym

Shirley’s family has been essential for her community projects, especially with the newly established gym. Jay, her husband, is heavily engaged in running the gym, therefore contributing his efforts to guarantee its seamless operation and the excellent service of its patrons. Leveraging his experience and expertise, Jay greatly enhances the friendly and effective gym surroundings.

Shirley’s son Clay is also significant. Renowned for his commitment and diligence, Clay gives the gym a family touch, strengthening the staff and member bond. His efforts are essential to keeping the gym running daily and ensuring it is welcoming for everyone who enters.

Clay’s uncle, Jerry, has a history of survival training and firefighting. Jerry draws numerous cops and firemen by using his experience to provide specific training courses within the gym. His practical expertise and hands-on attitude make the gym a hub for developing vital skills rather than just a place for physical exercise.

This team effort among families has made the gym a community center. Frequent gym users include police, firefighters, and other municipal officials who benefit from its extensive programs and encouraging surroundings. The gym is a pillar for community fitness, safety education, and general well-being, and it is not just a place to work out.

The Bottom Line

Shirley’s excellent path provides priceless guidance for young people hoping to achieve comparable achievement. She underlines the need for diligence and being open to working beyond hours; coming early and remaining late may make a big difference. One should be passionate about constant learning, not just about a job. Equip yourself with as much knowledge and experience as possible in your fields of interest.

Still, another pillar of success is passion. Be enthusiastic about what you do; if your present path does not inspire that enthusiasm, do not hesitate to investigate other possibilities. Resilience in the face of adversity is also vital. Errors are unavoidable, but you must forgive yourself for development and move on.

Finally, cultivating a “no matter what” mindset will distinguish you. Maintaining discipline and meeting deadlines could result in rather remarkable achievements. Shirley is objective evidence that, with commitment and enthusiasm, you can soar in your chosen profession.

Key Takeaways:

  • Lifelong Learning: Shirley emphasized the importance of continuous education and personal development, even without a formal college degree to start.
  • Mentorship Matters: Key mentors played a pivotal role in guiding Shirley’s career and helping her navigate the complexities of the industry.
  • Adaptability: From transitioning to new roles every few years to adapting to technological advancements like the advent of computers and genomics, Shirley’s flexibility was crucial to her success.
  • Team Building: Shirley’s efforts in creating cohesive, high-performing teams were instrumental in her and the organization’s achievements.
  • Passion and Hard Work: Her passion for the industry and dedication to her work were central to her accomplishments and continued success.
  • Balancing Personal and Professional Goals: As she transitioned into retirement, Shirley focused on achieving a balance between personal aspirations and professional responsibilities.

Summary:

Shirley Kaltenbach’s remarkable career, spanning over three decades in the dairy industry, is a story of dedication, continuous learning, and impactful mentorship. Rising from small-town beginnings in Plain City, Ohio, Shirley’s journey saw her transition from finance to various leadership roles at Select Sires. Her achievements are not just marked by industry innovations like genomics and sexed semen but also by her ability to foster teamwork and manage a dynamic organization. As she gracefully steps into retirement, Shirley leaves behind a legacy of passion and excellence, carried forward by her protégés and colleagues.

Learn more:

Dairy Bias Is Not Always BLACK and WHITE

We live in a time where pretty much anything can be seen and heard in real-time. With instant messaging and 24/7 news updates, it is easier than ever for the dairy industry to fall into making stereotypical assumptions based on a person’s gender, culture, religion, or physical attributes. The global dairy business has never been so in-the-screen-faces of their dairy consumers and their own competitors.  When the supply chain is disrupted, you know it. You see the empty food shelves?  You see the protests. When animals are mistreated, it is shown in shocking close-ups. Gender equality is instantly highlighted in the news. Instant data inspires instant analysis.  But to be fair, instant analysis can also be instantly misleading. 

Dairy Miss-Information Versus Historical His-Information

Dairying is not a male or female thing.  Everyone reading this article can point to numerous recent Blogs, Seminars, Magazine articles and Research papers to support their position. I bring this up because of the “rock and hard place” situation many of us find causing division in our own workplace.  His-story versus Her-story.  Must the work of dairying be one gender or the other? Although it is easy to acknowledge the progress of positive examples, it is impossible to eradicate bias completely.  We have all been raised with some form of gender bias. If we must play the gender card, we have already fallen into the gender trap. We either “act” like a boss knocking at the door or is the door being opened to all. Is there a welcome mat or a doormat?

PROBLEM? DISPARITY OR LACK OF CLARITY

Throwing out the Ladies and the Boys’ Club with the Bathwater

Sometimes the easy question asked by women is, “Are we are own problem?” The easier answer is: “We are all part of the problem.”  Female decision-makers are just as biased as men. It follows then that we are all part of the solution. Men are in positions of power where they can (and do) help the women in their organizations rise to the top. Helping anyone rise isn’t measured by a pat on the back or a verbal, “way to go!” Sometimes the most help is a informative analysis of the job requirements accompanied by the strengths and weaknesses of the person.  This opens the opportunity to improve and grow in the position. Clarity isn’t just positive, sometimes it requires recognition of what may hold the person back. Regardless of gender, workers need to be clear about qualifications, on job training, reimbursement, and incentives. The real pros and cons are not pro gender or con gender. The more we can work together to create positive change, the faster that change will happen. 

THE POSITIVE AND NEGATIVE POWER OF THE GENDER GAP

We all have been conditioned to jobs that are Ma’am power or man-power. When you see a dairy job discussed, do you have an automatic gender response?           

  • Calving
  • Bookkeeping
  • Team boss
  • Board representative
  • Expert nutritionist
  • Genetic Advisor
  • Dairy Cow Vet

Beyond the Glass Half Full

There was a time when we didn’t talk frequently about Glass Ceilings in the workplace.  Now we have added the Glass Cliff. Glass Cliff refers to the phenomenon of women in leadership roles, such as business executives in the corporate world and female candidates for political office, being more likely than men to be promoted to leadership roles during periods of crisis or downturn, when the chance of failure is highest.

We might live happily with the “Glass Half Full” but now we have “Glass Walls” and “Glass Elevators” which refer to institutional barriers that isolate some employees — traditionally women and minorities — into jobs that don’t lead to executive advancement within a business.

IS DAIRY MOVING OUTSIDE THE GENDER BOX OR TO FEMALE HEADLINES?

Headlines about the success of dairy women are nice to see and I must admit that seeing the listing of female judges at cattle shows was partially responsible for the writing of this article.  The announcement noted that “An all-female line-up of Judges from the US, UK and Canada will judge his year’s UK Dairy Expo!” For those of you who follow The Milkhouse, you may have seen the comments by a reader who noted, “A good judge is a good judge. Why are we discussing a M vs F as some difference? Kinda sad. These women are no better or worse than anyone else. They can handle the task obviously so let them and let’s stop putting them in a box.” Dairy recognizes ability … in the barn, in the board room and in the show ring.

“OLD BOY BOYS CLUBS  AND GIRLS ONLY) JOB SILOS HOLD GROWTH DOWN”

Does your dairy put employees into silos?  What about other on or off-farm dairy interactions which you keep in their individual silos.  Now you have silo disadvantages such as: 

  • There is limited interaction with people outside of the silo.
  • Silos can lead to resistance to change.
  • People within silos may avoid cross-department collaboration.
  • Information silos, which exist when information isn’t shared between the barn, board rooms, and suppliers, can hamper dairy growth and efficiency.
  • Think of support staff like veterinary, nutrition and feed suppliers. Silos in these areas can cause duplication of effort, lack of synergy and missed opportunities.
  • Women are the best advocates for the dairy industry. Is this progress or another silo?

Silos can turn into a big problem for dairy workplace cohesion and employee engagement. They can result in weakened trust in the company’s leadership and deaden motivation for employees who end up feeling incapable of changing the culture and are left wanting more.

ONE STATISTIC ABOUT DAIRY WOMEN OWNERS  

The salaries of women who own dairies has been reported to be 80% of the salary of male dairy farm owners.  So let’s ask the second question.  “Do male dairy farmers make more or less than the salaries of owners in non-agricultural businesses?”  It was not easy to find a statistic to answer this question. Is this bias as well or something more?

IS DAIRYING DRIVEN BY MAKING MORE?

We think we know the solution to getting the best work done in the dairy industry. Clearly, it all boils down to “more”. But what are we adding up to get the success sum? More money on each dairy barn or business bottom line? More money from the government?  More perc money, trips or gifts from suppliers or customers? To remain more relevant more money is definitely a priority.

But what must happen BEFORE more money?

In dialogue with THE BULLVINE readers and our networks of dairy farmers and dairy research and business connections, we are hearing that, while the above list of things is nice, more is actually referring to three things: more workers – more workers and -more workers.  Every sector needs to have proactive productive staff ahead of everything else!

WHAT’S GENDER GOT TO DO WITH MORE?

It’s simply undeniable that in virtually every hiring decision, discrimination is still quite common. There are simply too many studies out there on virtually every type of decision — hiring, housing, loan approvals, etc. showing that, if the person making the decision knows the gender or the race of the person applying, the likelihood of discrimination goes up, even when the applications are identical in every relevant way.  That is largely because of our implicit biases, something that even the most enlightened among us can easily fall into without even realizing we’re doing it.

FOR FURTHER READING:

Before we wrap this article up, it might be useful to take note of other sources that are discussing this topic:

TECHNOLOGY: DO SUCCESSFUL DAIRIES HAVE THE REMOTE-EST IDEA?’

While looking for the correct solution, you might think that technology is a non-gender answer.  But that may not be factually true either. Who takes up new technology faster?  Men or woman?  Where’s the proof of that?  If technology has a huge effect on money-making, there might be a corresponding shift in who manages it or who is allowed to manage it. The competition for productive effective labour is intensifying. It encompasses many gender issues such as:

  • Gender-neutral parental leave.
  • Access to training
  • Paid time for training.
  • Diversity hiring applied to actions.

These things are becoming true success differentiators.

THE BALANCE BETWEEN HUMAN WORKERS AND INTELLIGENT ROBOTS

We now have increasingly capable robots and artificial intelligence (AI) systems that can take on tasks that were previously only done by humans. This leaves employers with some key questions: how do we find the balance between intelligent machines and human intelligence? What roles should be given over to machines? Which roles are best suited to humans? There’s no doubt that automation will affect every industry, so dairy leaders must prepare the people and technological environments in their dairies and dairy support organizations for the changing nature of work. Change is here.  What do you fear? 

The Bullvine Bottom Line

There will always be reasons to be afraid. You could find yourself paralyzed with fear because you think your business is on the line, or you could be afraid of making a mistake and feeling ridiculed, disliked, misunderstood or just plain stupid. These fears, while normal and understandable, can also be quite destructive to growing your dairy business. Some of the most inventive and game-changing ideas have been born out of errors. Original ideas come to life when you dare to be different, keep an open mind, and have no fear of crashing and burning. This is true regardless of the gender of your team.

 

 

 

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The Top 10 Editor’s Choice Articles of 2021

Entering a New Year gives The Bullvine two good reasons to review the year just past. The obvious first look allows us to (ascertain) whether goals were achieved. Secondly, this look back reveals what challenges remain. Of course, everyone reading this did not face the same choices in 2021.

The right choice for a dairy breeder might be less than perfect or even unnecessary for a dairy scientist or the milk marketing department in your area. Relevant action is different for a dairy veterinarian than it is for a supplier of genetic or nutrition services.

Every year we enjoy this process and are pleased to invite you to join us in reviewing 2021 from your dairy point of view.

#10. HOW MILK PRODUCERS CAN BREED PROBLEM FREE DAIRY COWS

Dairy problem solving and dairy decision-making belong together. Nevertheless, before dairy breeders can use current and future genetic indexes to breed problem-free dairy cows, they must identify what problem they are targeting.

This article starts with identification and then provides 5 steps to undertake. From the outset, the writer makes it clear that “Dairy farmers and their advisors must be open-minded in sire selection and include traits that will reduce animals with problems.” In 2021 being open-minded was intended to allow breeders to approach their herd genetics problems and find new strategies. (Read more: How Milk Producers can Breed Problem Free Dairy Cows)

#9.  FEED EFFICIENCY INDEXES – WHICH ONE WILL YOU USE?

Dairy breeding would be much simpler if we only had ourselves to please but producing what buyers need and will pay for cannot be overlooked. In prioritizing dairy managers are aware that feed costs are seventy percent of the variable on-farm costs. As a result, income over feed costs (IOFC) is being more closely monitored and used by dairy farmers and their advisors. Feed efficiency indexes are a new tool in the genetic toolbox. Many feed efficiency indexes are published for breeders to use and other countries, primarily from western Europe, are developing more. Five International indexes are pointed out in this article. (Read more: Feed Efficiency Indexes – Which One Will You Use?)

#8. TODAY’S HIGH-RANKING SIRES ARE NOT ALL EQUAL

There is a momentary temptation to substitute “high-ranking politicians” for “high-ranking sires” when looking back at this article.  Is it too much of a reach to recognize that politics has an impact on dairy farming?  Having said that no matter what you choose you will face limiting factors.  In 2021, The Bullvine encouraged all dairy cattle breeders to expand their use of genetic indexes. “As sires account for over 90% of a herd’s genetic improvement, refining and focusing sire selection to include more economically important traits will be a wise business decision.” (Read more: Today’s High-Ranking Sires Are Not All Equal)

#7. THE FUTURE OF DAIRY CONSOLIDATION

Dairy farms in the US are consolidating at a faster rate today than any other agricultural commodity. Depending on your personal situation that can mark new beginnings or a fast ending. We realize that consolidation does not boil down to a simple “either” “or” decision. In simplest actual fact terms, less than 6% of dairy farms are milking almost 60% of the total number of cows. At the top end of the scale, the average herd size is more than 3,000 cows. The total number of cattle is not getting smaller even as the total number of farms is dropping dramatically but this article notes, “It is all too easy to get mired in milk, money and politics.” (Read more: The Future of Dairy Consolidation)

#6. STUD WARS MAY ’21 Attack of the Clones

Modern society seems to be driven by competition.  Having said that, we need to take a moment to acknowledge that progress is never made by simply standing still. As in the national dairy herd, national AI organizations are consolidating. In this article, which is graphically supported by colorful pie charts, dairy breeders are given numerical percentages that show who is winning the Stud wars — based on the selected criteria that drives decision making. More than 10 lists are analyzed including TPI; NM$; PTAT PROVEN; PTAT GENOMIC; POLLED; RED and WHITE; PROVEN SIRE LINEUP; GENOMIC SIRE LINE-UP and TOP PROVEN SIRE LINEUP. (Read more: Stud Wars May ’21 Attack of the Clones)

#5. LEARN FROM THE BEST HERDS – A Canadian Perspective

We are midway through our Top 10 and we are looking back nine months to present another dairy perspective. Dairy Farmers gauge their practices and performance by comparing their herds to those of fellow farmers.  In Canada, one way to compare dairy herds that participate in Lactanet’s recording, testing and management services is the annual Herd Management Score Report. The Bullvine thanks Harley Nicholson for his generous time and commitment in conducting the survey. Special thanks go to the 12 progress dairy farmers who have achieved superior performance and willingly shared their vision for their farms and herds. (Read more: Learn from the Best Herds)

#4. DAIRY FARMING IN THE CONTINUING SHADOW OF COVID

At this time one year ago, we probably thought we were nearing the end of the Coronovirus, however, dairying worldwide continues, at this very moment “in the continuing shadow of Covid”. Re-reading this article, we see how even as everything remains the same, there is much that is changing. Were we ready for the challenge?  Did we meet it?  Are we better prepared to move forward now? (Read More: Dairy Farming in the Continuing Shadow of Covid)

#3. ROBOTS AT COMESTAR HOLSTEINS – Video Tour

When this video was presented we urged everyone to “get inspired by the mega-successful Master Breeder Marc Comtois and his son Steve as they present this inside look at Comestar with their move to DeLaval robots.”  We also extended thanks to the Semex Alliance and DeLaval for presenting this great session.

Certainly, 2021 was a year where unusual connections and improved alliances were the order of the day.  Dairy Breeders are justifiably proud of progressive breeding, ideas, and management.  There is much to learn from this video produced by Comestar, Semex Alliance, DeLaval. (Read more: Robots at Comestar Holsteins – Video Tour)

#2. BREEDERS CHOICE AWARDS

Despite lockdowns and cancellations, THE BULLVINE once again rose to the challenge of providing their loyal audience with interactive competition.  Many in the dairy industry see themselves as amateur geneticists and enjoy the thrill of the hunt for first place.  Sometimes there are those who reach for the golden ticket by picking the wild card. Whether visiting barn stalls, show rings or browsing through online pictures and videos, dairy amateurs turn into dairy professionals in no time at all.  The Breeders Choice Awards, like this annual Bullvine review, offers the added stimulation of competition.  The prize and bragging rights are keenly sought after. (Read more: Breeders Choice Awards) 

#1. ERBACRES SNAPPLE SHAKIRA – THE NEW INTERNATIONAL SUPERSTAR

It is appropriate that our look back at 2021 climaxes with an article that wraps up the best parts of everything we value in the story of Erbacres Snapple Shakira – The New International Superstar.  Here we find a great story, exceptional breeding, hard work and vision, interweaving in the best of all possible ways! The people are passionate.  The love of this very special queen of the showring is heartwarming. “With so many facts already recorded in the historically exceptional story of Shakira, the question becomes, “Where will Shakira go from here?” Each person who has known her best answers from a different perspective, but they all share the same confidence, “Whatever happens next, Shakira, will continue to set new records and leave outstanding genetics.” And so we wrap up an exceptional year with an exceptional dairy cow who epitomizes the mantra, “On with the Dairy Show!”  (Read more: Erbacres Snapple Shakira – The New International Superstar)

THE BULLVINE BOTTOM LINE

As we at The Bullvine wish you “Happy New Year”, we extend sincere thanks for the hard work, discipline, and determination of readers, dairy breeders, photographers, videographers, writers, and dairy industry businesses that accepted new responsibilities during these sometimes strange and often difficult times. 2021 taught us that dairy must continue to have an agile, flexible culture and be willing to adapt to changes as fast as possible. It is a privilege for The Bullvine to journey beside you into 2022 in search of the best that dairying has to offer.

 

 

 

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THE FUTURE OF DAIRY CONSOLIDATION – Too Big, Too Small or Not at All?

Dairy farms in the US are consolidating at a faster rate today than any other agricultural commodity. And it isn’t only happening on the farm itself. A recent BULLVINE article addressed consolidations in dairy sire lineups. “Many of the smaller A.I. units have been purchased by larger genetic players and the rate of change has accelerated considerably. (see Stud Wars May ’21 – Attack of the Clones). Obviously consolidation is not a new phenomenon in a single aspect of the dairy industry. But, in the interest of what is most desirable, let’s look at dairy farms from the perspective of size. 

AMERICAN DAIRY SIZES AND PRODUCTION

There are many ways to gather actual statistics about the current size of dairy farms and how many cattle each herd sector is milking. These statistics have been reported by USDA 2019?

  • In 1987 the average US herd size was 80 milk cows.
  • In 2017 the midpoint in herd size had reached 1300 cows
  • Currently US herds of 1000 and more cows represent 58% of US dairy cows
  • US herds 1000+ cows produce 62% of total national production.
  • Between 2002 and 2019 more than half the licensed US dairy herds exited the industry.
  • Herds over 2000 milk cows have the highest on average net returns

In simplest terms, less than 6% of dairy farms are milking almost 60% of the total number of cows. At the top end of the scale, the average herd size is more than 3,000 cows. The total number of cattle is not getting smaller even as the total number of farms is dropping dramatically.

REDEFINING the ACCEPTABLE ROOTS of LARGE AND REDEFINING WHAT IS SMALL

What is large? What is small?  Grandma’s small dairy farm worked sunrise to sunset providing for a specific group of people … the farm family.  Today’s dairy farm with the goal of supporting a family also works 24/7 but now must provide money for food, clothing, school fees, sports fees not only for the immediate family but also to provide milk products for 100 people. No matter what they physical size of the dairy is cash flow must be found for feed, labor, housing and replacements. Even beyond size, location and infrastructure could also be a limiting factor. When deciding whether to sell or consolidate, real estate values could be a major determining factor. Are generations of investment going to be reduced to nothing through mortgage payments or will it be cashed in for retirement? What door closes first?  Labor? Cash flow?  Feed? Animal health?

GLOBAL PROJECTIONS ALSO COME IN MANY SIZES

Wherever you are reading this from, you can most likely point to trends which are defined by fewer dairy farms of larger sizes.  Even in North America it is unrealistic to say that one situation applies in exactly the same way to the USA, Canada and Mexico.  South America, Asia and Europe are going through the same reshaping process.  The basic point is that dairy industry consolidation is global and complicated.  Causes, effects, sizes and methods cannot be simplified into one easily explained phenomenon such as milk prices or national supply and demand.

FAMILY FARM OR FACTORY FARM?

We are aware of the discussions about differences between historically revered family farms and factory farms which are reviled by many.  Are the two mutually exclusive?

We could dismiss those who uphold historical family farms because we recognize that their position is driven by handed down memories and not actual facts or experience. We all value our historical roots.  What is becoming a hurdle is that there are new perspectives on the value of “large”.  If everything large is put into one basket, we find large entertainment, large populations and large politics all jostling together and impacting our positive or negative experience of our life choices. Large farms gather from the negative

DOES SIZE ALONE INVALIDATE FAMILY FARMS?

Can we factually determine at what size a family farm becomes a factory farm? If large families require larger dairy operations, does the term family farm not apply?  If the owners of a large dairy do not have multiple family generations sharing management is that dairy, regardless of size, a factory farm?

Modern dairy provides the opportunity to move beyond labels and stories.  The challenge is to move toward well-considered value-added food production while avoiding misguided milk production massing.

WHAT DO FUTURE DAIRY FARMS LOOK LIKE?  THE PROS & CONS OF CONSOLIDATION

When considering the pros and cons of dairy consolidation there is not a clear winner. The oft repeated conclusion is that successful large, consolidated farms will be more efficient in terms of producing milks solids. They will achieve this by carefully incorporating generations of dairy knowledge, by themselves or others, into active present-day decision making. Is dairy muscle memory an absolute requirement for dairy success?

You might ask, “Does every consolidated dairy farm have more than one generation of farming experience?  Do any have five generations?”  These are interesting questions, but the answers don’t, by themselves, impact the success or failure of consolidated dairy farms. Mutual respect, teamwork and diversity of generations and workers does make a difference. New players have the opportunity to access and enact successful processes. Most important is knowing on a dairy farm to dairy farm basis what the limiting factors are.

LABOR SHORTAGE HITS DAIRY REGARDLESS OF SIZE

When small farms give in or give up, what drives the final decision?  In many cases, it comes down to people – specifically the people needed to do the work. Dairy isn’t alone in facing the devastating impact that happens when it is impossible to find accessible and effective labour. Choices between the family business and the future success of the next generation are difficult if not impossible to choose between. Demanding work schedules and physically demanding jobs mean that fewer people are choosing dairy work.  Add to this that there is limited access to educational opportunities for farm workers.  At a basic level, it may come down to individual preferences for living near larger urban communities with greater access to infrastructure such as Internet access, health services, entertainment, schools, and shopping.

However, jumping to farm consolidation does not automatically provide the solution to labor problems. Housing, health care, education and transportation problems continue to loom large. Additionally, are the problems of local and federal regulations regarding immigration and, as the pandemic has highlighted, no dairy farm can operate in isolation from the health and welfare of the local community.

SEEN AND UNFORESEEN CONSOLIDATION CHALLENGES

 Problems of law, labor, land, water, and energy can be foreseen, negotiated, and planned for. However, unforeseen forces also can impact consolidation plans.  Something as simple as the price of lumber, which has been rising exponentially, has an effect on implementing or maintaining consolidation effectiveness. Also largely unforeseen are the extreme disruptions from freezing, floods, drought and fires. The dairy industry has daily reliance on nature and environment in order to meet the demands of consumers and to improve sustainability of its production ecosystems. No matter what size your dairy operation is, you must be able to produce 24/7.

MIRED IN MILK, MONEY, AND POLITICS

And so, we realize that consolidation does not boil down to a simple “either” “or” decision.  It is all to easy to get mired in milk, money and politics.  When does the cash cow of dairying become the barn lane cash out?  If only it was as easy as the slogan, “Buy American.” Unfortunately, dairying like thousands of other industries, does not exist in a vacuum.  Until every single product, nutrient, health product or piece of equipment is produced in the US. there is need for three things: global partnerships; consumers and money.

Even imagining a perfect world where these inputs are being handled, the cash implications of dairy overproduction are very real right now and must also be addressed.  Too much milk affects every producer.  Even in countries with supply management, the political ramifications in trade discussions, consumer rights and agricultural negotiations changes money margins on the farm and can be used as a political pawn. For example, it is recognized that supply management protects producers. What isn’t often talked about is the way supply management may protect exit from the dairy industry, but also the way it inhibits entry. Politically decision makers also walk a fine line between determining dairy industry relevance based on too big, too small, or too independent. While focused on elections and re-elections an entire industry could evolve into shrinking relevance.

DIGITAL APPLICATIONS AND CONSOLIDATION – Grow or Go?

Regardless of the size of the dairy operation, effective production relies on veterinarians, nutritionists, and agronomists to name just three sources outside the on-farm team.   Today we need developers of digital applications to integrate data points. Effective dairy management absolutely requires the ability to visualize the best way to improve decision making.  Without new applications, dairies face years of in-fighting over the same problems.  The opportunity provided by digital applications is that of creating outstanding dairy solutions to what have been oft-repeated problems. Will we fight for the status quo until the last puff of paper and pencil files spell “Closed”?  At some point, the larger dairies begin to question why they must carry all the technology and research and development. Is there mutual benefit?  Regardless of size is it possible to navigate change faster, while being more inclusive

EFFECTIVE INDUSTRY OR DREAM ENVIRONMENT WANTED BY CONSUMERS

Effective is possible in many sizes.  But the key to effectiveness does not rely on size alone. An informed consumer has been shown to be able to make food choices outside of personal experience with the production process. Growth industries built on an intimate purchasing experience such as is found within focused sales locations selling predominantly one beverage – think coffee or smoothies – highlights that the product not the size of the company, can be embraced by the consumer.  The question is, “Why do consumers feel they know how the dairy industry should be run. Their long past memories influence what they think it should look like. And driving all of these is the question of “What convinces people to make a beverage choice?”

COMMUNICATIONS & MEDIA – “Look who’s Talking”

We are well beyond the time or place where a simple answer can be summed up in a few words.  But open conversations will get us to a new dairy future. And this brings us to dairy communications and the media. We need ag communicators to reach out and make real connections with the new generation of consumers. Continued viability means that the dairy industry needs robust support from consumers and, therefore, dairy must tell the dairy product story with provable facts and transparency. Consumers need information which is based on integrity and real industry skill and development. We cannot stay locked in dated dairy – whether it is our own dairy or wrapped up in consumer long-ago memories.  Equally worrisome is the danger of simply changing everything to something new and different.  Designer Dairy may be successful, but it must be built on healthy, competitive, and sustainable products.

BULLVINE BOTTOM LINE – Where does it end?

The dairy industry of the future will not succeed if decisions are solely based on size.  The dairy industry of the future will not succeed, if decisions are based solely on sentimentality. In dairy consolidation, the whole is greater than the sum of its many dairy parts. A relevant dairy farm must be actively engaged with suppliers, professionals, local communities and consumers.  It is time to decide if dairy industry totals are temporarily readjusting or being permanently left behind.

 

 

 

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Dairy Farming in the Continuing Shadow of Covid

“Healthy milk products in a safe and profitable marketplace.” That is the goal of every dairy producer. “Yes! There are a wide range of issues.  Recently solutions have had to solve a wide range of challenges and some fairly severe crisis situations.” Thankfully, the modern dairy industry has a long and positive history of finding ways to cope with virus outbreaks and the resulting disruptions.

When the COVID-19 virus was first identified fourteen months ago, there was a swift investigation to confirm that cattle themselves would not be spreaders. Very quickly the next question was, “Is Covid going to have immediate, short-term and long lasting effects on production of healthy dairy products?” As you read this, how close has the crisis of COVID 19 come to your dairy farm? Were you prepared 12 months ago? Are you more prepared today?

DAIRY COPES WHEN EVERYTHING KEEPS CHANGING

The Covid Pandemic is not the first force to drive changes in the world that dairy farmers do business in.  Here are six examples that previous generations faced, worked through and continued beyond. 

  1. Our grandparents did not see people with handheld computers. We didn’t expect our herds to be analysed by computer cameras. “What will our dairying grandchildren see?”
  2. Our grandparents didn’t imagine cows at robotic feeders. Our grandchildren may see robotic work crews. “Will future housing facilities take robotics even further?”
  3. Our grandparents did not see rotating milking parlours. Our grandchildren may develop drive through pick up of small loads of milk for targeted delivery. “How would these innovations affect your dairy future?”
  4. Our grandparents did not see large numbers of immigrant workers.Our grandchildren may draw from international teams of dairy farm workers. “Is finding labourers a hurdle or an opportunity?”
  5. Dairy farms have handled their own clean-up teams to sanitize housing, store rooms, small handheld equipment and large motorized vehicles. “Is your dairy team, prepared and trained to handle evolving virus situations?”
  6. Modern dairies have benefited from the dairy innovators who came before them. “Who will invent, produce and mentor for the next dairy generation?” 

POLITICS, FAIRNESS and FOLLOW THE MONEY

It isn’t hard to find opinions about what should, would or could be done to make lives better.  News, television, radio and local gathering places, pile up what is patriotic, what is political and what is just plain confusing. Where do dairy decision makers get their information?  Located in Canada but with a large US readership, it is a daily challenge for THE BULLVINE to find balanced and confirmable facts. We often ask after news event that affects dairying or agriculture, “What just happened?”

In the overriding politics of division, we read diametrically opposing reports of who has been given money.  Has help reached your dairy?  How much research does it take until someone says, “Small farmers are getting a meagre share of Coronavirus relief.” And someone else declares, “Some farmers are getting too much money.”

It is tempting to claim the high ground in discussions involving the problems that have appeared in the 2020 to 2021 dairy industry.  The truth is that, at the same time, similar problems have arisen, not only in Canada and the US, but around the world.  Politics has become more polarizing and, like the Covid virus that has become a pandemic, no country or political party is immune to it.

DEMOGRAPHICS – TRUTH AND CONSEQUENCES

If dairying in states, provinces, tribes and territories is seen like a herd … with different ages, stages and needs … it is easier to understand why one action cannot and should not be applied identically in every situation. Having said that, is the political assistance that is often touted in news headlines actually helping? Every day every news source has their own version of statistics.  What is real?  What is actual?  Do we really understand what the statistic includes or does not include?

Here are statistics that are researchable:

  • S.A. 76% of farmers are white; 17% are Latino; 3.5% are Black.
  • White dairy men earn $30,000 White dairy women $27,000 Black $ 27,000.

Here are statistics that vary so much that a definitive answer is just a number.

  • Where is the concentration of agriculture debt? Dairy producer debt?
  • What is the effect of changing land values on dairying? Changing land zoning?
  • By how much has the supply chain disruption, affected dairy industry profits?
  • In the long term, how much will the widening economic divide between rich and poor, affect the consuming of dairy products? How will that affect dairy profitability?

RETHINKING DAIRY BUSINESS RESPONSE

We started out with a celebration of the history of dairy creativity and adaptability. To be realistic, we must realize that people, facilities and cows didn’t achieve this progress due to some magical process.  Under ongoing stress, there has to be effective decision making, management plans and investment all wrapped up in a vision of where to find the opportunities and solutions.

The dairy landscape of 2020 and 2021 has so far seen monumental shifts. Climate change brought fires to the west coast, drought to some states, flooding in other areas and an unusual number of severe storms on the east coast and dramatic winter weather in places where prolonged snow had never been experienced before. Sometimes multiple events closely followed each other. This meant no water for drinking and many homes and barns experienced dangers to humans and animals because of lack of heat and the resulting frostbite, burst pipes and hypothermia. Can this be foreseen and prepared for?

DO IT NOW? DELAY? WHO DECIDES FOR YOUR DAIRY?

Once again the problems don’t arrive in exactly the same way and so too the solutions must adapt to particular situations. Food and safety for people first.  Then finding ways to keep animals safe and well-fed despite disruptions. It would be wonderful if the overproduction in one area could provide for the lack in another. Disruption prevents this.  Slow moving requests for help.  Lagging ability to respond where it is most urgently needed. Even the natural ability of dairy generations to solve their own problems without asking for assistance is, in itself, part of the problem.

The human factor complicates the outlook because there are people on the farm, off the farm, at lending institutions and other suppliers that are making decisions based on their perspective on the impact of Covid 19. Who decides where your dairy’s growth point is now?  Nutritionist? Vet? Crop additive supplier?  Different opinions are healthy.  Different facts are destructive. Goals and action plans for your dairy need to be aligned.

BIG DAIRY QUESTIONS NEED EFFECTIVE ANSWERS

Dairy farmers don’t run from hard questions. Finding answers is not simple and boils down to working either independently or through collaboration with those who also share long term goals for dairy sustainability. 

The answers driving dairy success stem from four basic questions:

  1. What is actually working?
  2. What is not moving forward?
  3. What is needed now?
  4. Is reaching consensus more important than taking individual corrective action?

These difficult big picture questions need answers:

  • Who is responsible for the problems of methane, milk prices or land use? Is cleaning up the climate more or less expensive than cleaning up the aftermath of climate destruction?
  • Who defines the costs of action? Who defines the costs of inaction? Who pays?
  • How much do you depend on a free trade oriented global market?                                 
  • How much do you depend on local markets and government subsidies?
  • Who is coping best with changing milk prices, international competition and global market conditions?

NEW and IMPROVED DAIRY DECISIONS and PROTOCOLS

Ongoing healthy dairy farm management means not throwing out the scientific facts with the milkhouse wash water. Conditions change.  Responses can too. Even as you read this article, numbers are changing. Conditions are changing. Deadline dates, figures, dollars and legislation are all dynamic. We know we can’t hold back change but, at the same time, experience tells us to recognize that quickly enacted decisions can have long term effects.  Losing hard won gains in genetics, nutrition and management may take years to regain. We love the ringside and industry wide recognition of dairy leaders, but getting to that level is not a spectator sport. It means hard work, daily decisions and effective personal and dairy team decisions. However, simply managing what receives attention does not mean that your dairy will automatically be successful.

WHO IS SUCCESSFUL IN 2021 DAIRY BUSINESSES?

We are impressed and justifiably proud of those who have success in the show ring or on the national awards scene. But receiving awards and applause does not mean that there were no difficulties. Success is hard work and despite the look of ease, successful operations are built on the way hard decisions are made and how difficult challenges are met. Ironically, successful dairies also know what to do when things are going well. A good question that dynamic dairy managers can answer is, “What did you do with the money you made in good years?” They don’t stop with a shelf of trophies. They don’t stop with the last pedigree.  They don’t limit their goals. Dairy operations that do well are equally proficient in milk production, herd health and financial decision making. A fine example of this kind of continuing success is “ERBACRES SNAPPLE SHAKIRA The New International Superstar”.

WHO PAYS THE DAIRY BILLS?

Coping is what dairies do.  There is so much information overload, crisscross and misinformation that it can adversely affect your bottom line.  Each dairy manager must take responsibility for keeping up on subsidies, refunds, tax relief, and any COVID related financial support. With the disconnection between federal, state/provincial and local governments, some money could fall through the cracks.  That hurts a lot when it’s your money.

As margins have tightened, there has been a year over year decline in licensed dairy farms in the US. In Canada imported cheese volumes rose through the first half of 2020 due to consumer demand and producer organizations expanding quota levels and due to trade agreements. It is tempting to focus on the profit and loss statement and see that there is a profit for dairies in both countries.  But what is that money being used for?  Is money gradually declining in order to keep refinancing real estate costs or other debt?  When does the line of profit come face to face with nothing left? The bills, on and off the dairy, must always be paid. 

THE BULLVINE BOTTOM LINE

The current Pandemic is not the same as the Great Recession.  Dairy managers and their business situations are also not the same.  Previous generations met and surpassed their dairy challenges. Post Covid 19 is not just about human health but also about dairy competitiveness in a world where many layers of dairy production and dairy product consumption have been disrupted.  Geography, environment and politics are throwing new curves. Safety, health and consumer buying patterns are the signposts to follow. As we’ve learned from conversations with readers of The Bullvine, there are three steps needed if we are to build and strengthen the dairy industry we are so passionate about.  First: Remember our dairy legacy.  Second: Respond to current dairy challenges. Third: Take effective forward actions, with renewed dairy passion.

 

 

 

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Erbacres Snapple Shakira – The New International Superstar

No, we are not talking about the Colombian singer and songwriter who has sold over 80 million records which have made her the best-selling female Latin artist of all time.  We are talking about Erbacres Snapple Shakira the EX-95 2020 Breeder’s Choice Grand Champion. Her story is not a rag to riches story.  It is a story of some of the most talented breeders from around the world coming together to breed and develop an international superstar.

SHAKIRA’S DREAMLIKE RISE WAS PROPELLED BY VISION and DEFINED ROLES 

KHW Regiment Apple-Red-ET
Excellent-96 4E DOM 28*
4-01 2x 365d 35,750 4.7 1682 3.7 1314
9-01 2x 365d 36,750 4.3 1582 3.3 1211
Lifetime: 240,640 4.7 11394 3.6
Her accomplishments could fill a book, but a few of the highlights include:
• Grand Champion International Red & White Show 2011
• Unanimous All-American Junior Two-Year-Old 2006
• All-American Red & White 125,000 lb. Cow 2013
• All-American Red & White Aged Cow 2011
• World Champion Red & White Cow 2010 & 2014
• Reserve Grand Champion International Red & White Show 2013
• Reserve Grand Champion Royal Winter Fair Red & White Show 2009
• Premier Breeder International Red & White Show 2017 & 2019

We begin our story with a very passionate breeder who came to America with a passion and a dream.  Francisco Rodriguez came to USA for work but wanted to live out a dream and so he set out to find partners to make that happen. (Read more: FRANCISCO RODGRIGUEZ: Passion with a Purpose). Dairy dreams often start with star breeding the best to the best.  For Shakira that starts with her dam, Snapple-Red. Snapple is from the great Apple-Red (Read more: KHW Regiment Apple-Red-Et – Everything and more and KHW Regiment Apple-Red – Beauty, performance, and even more record accomplishments). For Francisco the pedigree was what dreams are made of. So, when John Erbsen came to him about Snapple, who at the time was 6 months of age, there was no question that he wanted to own her. However, having just moved to the US and being heavily invested in flushing the Apple-1, a clone of Apple, that he had purchased earlier, financing was limited. He also needed to get access to pedigree potential genetics and to build a team.  It was this outstanding pedigree combination that had the passionate team interested. Nevertheless, passion does not pay bills so, for Francisco, partners were needed.  His search did not take long. He already had worked with John with Apple-2 and knew the great care and knowledge that he brought to the table.  He also had a long history of working with fellow Colombian, Juan Pablo Muriel and knew of his interest in partnering and the business acumen he brought with him. With that the team was formed that would possess the vital skills needed to produce an international superstar.  They purchased Snapple at 6 months of age.

MISS APPLE SNAPPLE-RED-ET (REDBURST) Grand Champion- North American Open Red & White Show 2020 MILKSOURCE, WI

Under the outstanding care of John Erbsen, Snapple continued to develop.  After flushing her twice, he says, “We exported embryos to Central America and Germany.  One of Snapple-Red’s mates was O’Kaliber.” O’Kaliber is the son of the famous European show cow Decrausaz Iron O’Kalibra and KHW Elm-Park Acme, a half-brother to Apple. The next star, ET Shakira, would be born before Snapple-Red calved as a 2-year-old.

Snapple would go on to be Grand Champion, Midwest National Red & White Spring Show, 2019, Unanimous All-American R&W Four-Year-Old, 2017 and Reserve All-Canadian R&W Senior Cow, 2019. Snapple was shown in heifer form by Junior Holstein Member, Connor Erbsen, and, since World Dairy Expo 2017, has been owned by Milksource Genetics. 

ERBACRES SNAPPLE SHAKIRA – “IT’S ALL IN THE NAME”

When naming calves there are many decisions to be made.  Francisco points out that since John had done such great work caring for and developing Snapple and now Shakira it was only natural to use John’s Erbacres prefix.  When it came her name, all team members worked together and Francisco suggested the name Shakira, and the partners all agreed.  “I always wanted a cow with the name of the famous Colombian singer so, as soon as she was born, that was it”  The story continues from the personal heart of Francisco. “I have always been a party guy.  I told my wife Sofia that when our Shakira wins, we will dance like crazy.” To make the dream even more outstanding, Francisco has announced, “When our Shakira wins, they will play “Hips Don’t Lie.” Her story was now ready to be set to Shakira’s music!

Francisco leading Shakira as a yearling at the 2016 World Dairy Expo

SHAKIRA’S PATH TO STARDOM

Shakira was a nice calf and loved by all her owners but, as they reported, “She was not a show winner at the start.”  Francisco explains “Shakira had great parts but John’s raising program was for growth and health and not skinny show heifers so, in the heifer classes in the show ring, she often carried too much weight.” At that time, Shakira ended up in the middle of the heifer classes. 

BEAUTY IS IN THE TRAINED EYE OF THE BEHOLDER

John Erbsen also saw her special beauty. “My kind are the ones that get better every year.  They develop out and calve back.” With Shakira, he sums it up, “I could see that Shakira was going to do that.” John says his judgement was confirmed by others. “It gave me confidence, when other people could also see her potential. My sister Paula, after seeing Shakira when she was four or five weeks fresh said, ‘This one is going to be pretty special!’”

Shakira’s breeders knew there was potential but only after a couple of months fresh in her first lactation did it all start coming together. John Erbsen saw her every day and he reports that “Shakira was not the same as she started out after calving.” He colorfully adds, “On the phone, I teased Francisco that she might not be great. However, by the time Francisco visited and saw her, he was in love. She had changed a lot. She was coming on. She was going to be pretty special.” We now see exactly how special. Shakira has excelled at significantly improving her conformation after first calving.

”SHAKIRA STOOD OUT FROM THE REST FROM THE BEGINNING”

The team then decided to take her to the mecca, World Dairy Expo.  Where she started to get lots of attention.  Ysabel Jacobs continues the story, “When Yan walked the aisles at World Dairy Expo in 2017, he came back to our string and said, “I saw the best cow.” Thus, began discussions over price and purchasing. This inspired further activity. “We took her on a walk.” reports Ysabel, with the following details. “There was careful consideration and growing excitement until, on show morning, when I went into the barn, before 5 a.m. Yan said, “We bought her!” Shakira was now owned by the new partnership of Ferme Jacobs, Jacob’s family members and other extended family. (Read more: Ferme Jacobs – “Dreams without goals are just….dreams”)

SHAKIRA IS PART OF A FOREVER FAMILY

Sofia and John saying their good byes to Shakira.

One would understand, if those who owned Shakira never wanted to part with her. The growing worldwide support might also confirm that position. However, John Erbsen is quick to point out, “I don’t run a museum here.” He does admit though that his whole family was attached to Shakira as were Francisco and his wife, Sofia. Everyone agreed that Shakira was a great personality animal. “We all wanted to be able to see her continue her journey.” Everyone supported the final decision. “Our partnership was confident we were selling her to a home, where she could keep developing.” Juan Pablo also recognized that not selling would leave them with “too much money on four legs.” Even as Francisco confirmed that  “We sold her to another great Team.”, it was still emotional. John and Sofia, and probably other family as well, shed tears.  In a beautiful picturing of the connection that is maintained with this well-loved rising star, Rodriguez declares, “The original team celebrates every time Shakira rings another bell.”

SHAKIRA’S GOT TALENT

It isn’t surprising that those who have worked with Shakira have many positive anecdotes about her.  Ysabel says, “It is a pleasure to work with Shakira.  She responds well to feed and environment.” It should be noted that Shakira’s environment changed between owners.  Ysabel explains, “Shakira was used to being by herself all the time at Erbacres. She had also been a 4-H calf.  When she arrived at Ferme Jacobs, we let her be by herself but within a pen with the group.” Ferme Jacobs has carefully developed this style of housing show animals.  “Show cows will be more aggressive and learn more by being part of a group.” Ysabel and Yan have witnessed how this works. “When feed is presented, they learn to run. If they don’t hurry, others are going to eat it.” This housing style is also mirrored in Shakira’s present situation, according to Ysabel.  “She is currently with the fresh cows.  She herself hasn’t calved but she is due in June and adds, “Shakira is doing really well right now.” To those who reach for the stars, these are the ordinary details of an extraordinary cow.

ERBACRES SNAPPLE SHAKIRA 1st place Junior Two Year Old 2017 Canadian National Holstein Show Antelimark, Jacobs, Theraulaz, TY-D

Ysabel Jacobs also has notes along this line. “Shakira has continued to change quite a bit.  She wasn’t the big, framed cow that she is now.” Specifically, she clarifies. “Shakira always had the perfect rump and especially good udder, as a heifer.” Some had noted that she had somewhat of a thick as a heifer “Her dam had a thick head and a thick neck as a heifer. Shakira’s front end has cleaned up a lot Ysabel sums up. “Shakira has a long dairy neck now.”

Erbacres Snapple Shakira-ET VG89, gets the nod for Intermediate Champion at World Dairy Expo. She is jointly owned by Ferme Jacobs, Ty-D Holsteins, Killian Tehraulaz, Ferme Antelimarck and C & F Jacobs. She is led by Tyler Doiron.

 “SHAKIRA’S STAR TREK”

As we tell Shakira’s story, we cannot help but be impressed with the ways she is winning new fans. A notable measure of her growing popularity is that for Shakira it connects three continents –  South America, North America and Europe – and continues to grow.

Regardless of the business you are in, awareness is powerful. Even with the instant communication that is growing exponentially, that alone doesn’t guarantee success. However, in six years, Shakira’s popularity has skyrocketed.  Her popularity has multiplied partly because of passion and partly because of marketing. “Being able to actually see her on line has a double impact.” says Francisco. “Nothing beats being able to see her mobility” That is fantastic marketing.   Francisco then enthuses that it is possible now for many more eyes to see Shakira’s great characteristics.  

Ysabel also praises what online marketing can provide. “Everyone can actually see so much volume with that perfect udder.” In show cow circles, many claim perfect udders but Ysabel says, “You can have a good udder but, with Shakira, you have both the quality and the exceptional veining.” This opportunity for visual sharing, brings her story to the eyes and hearts of dairy breeders everywhere. Shakira’s story is able to go where no dairy star story has gone before.

Erbacres Snapple Shakira
Grand Champion
2020 Summer Invitational
Ferme Jacobs, Antelimarck, Theraulaz and TY-D

HOW TO REACH FOR THE STARS

For dairy breeders who would be thrilled to emulate Shakira’s success, there is much to learn.  It starts with Francisco’s first two steps “Make your passion a dream by having a sound genetic plan and goals. Stick to your plan.” He then adds another key requirement.  “Dairy breeding is a great business, but it is more than just cows.” With impassioned emphasis, Francisco told The Bullvine, “People make the difference. You must have a great team.” Fortunately for Shakira, great teams contributed to her development at each stage of her progress. A long-range view is the starting point. Persistence through challenges will teach lessons.  Always have patience.  Teamwork triumphs.

 “SHARING THE SPOTLIGHT WITH SHAKIRA”

The dream began with a star’s name.  Francisco had a dream that one day his namesake would emulate that star’s success, while standing in the ultimate dairy spotlight. There have been many star performances for SHAKIRA on the way. Her success has won her an audience and many loyal followers.  It is likely that SHAKIRA will indeed stand in the ultimate spotlight one day at World Dairy Expo and the Royal Winter Fair, but Francisco’s dream doesn’t stop there. In his story of Shakira, he dreams that she won’t be alone. Her namesake SHAKIRA will be there too and the song playing in the background will be, “HIPS DON’T LIE!” Another first.  Another starburst.

ERBACRES SNAPPLE SHAKIRA Grand Champion – Fall Invitational Holstein Show C & F JACOBS, FERME ANTELIMARCK 2001 INC, FERME JACOBS INC, KILIAN THERAULAZ, TY-D HOLSTEINS, CAP-SANTÉ, QC

SHAKIRA’S FUTURE INCLUDES EVEN MORE STAR SHINE

With so many facts already recorded in the historically exceptional story of Shakira, the question becomes, “Where will Shakira go from here?” Each person who has known her best answers from a different perspective, but they all share the same confidence, “Whatever happens next, Shakira, will continue to set new records and leave outstanding genetics.” Today The Bullvine and fans throughout the dairy world heartily applaud Grand Champion Breeder’s Choice Winner – Shakira.

 

 

 

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The Top 12 Editor’s Choice Articles Of 2020

The Rear View Mirror Says Dairy Had to Stop. Detour. Slow Down. Delay & Follow the Science

 “A YEAR OF BROKEN RECORDS”

In January 2020 I remember thinking that, in order to create catchy headlines, the two-word phrase 2020 vision was going to become annoyingly overused. In fact, the most repetitive headlines had to do with data. In the dairy industry, which has been built on records, the daily deadly reports were hard to hear and they continue to be impossible to ignore. As data collectors, we at The Bullvine were most fortunate that, although distanced from meeting face to face, our readers still proactively shared the information that the dairy industry felt was most important.  Every industry and every business, whether small or large, has had to learn ways to navigate through a pandemic. We thank you for these top ten 2020 road signs of the times.

#1 Should You Share Your Data?

When faced with a proposal for sharing, we worry about what we will get out of it and what the cost will be. It is easy to get tunnel vision and begin to fight against others in our industry.  Dairy grows at the speed of cash but we can’t make money without using data.  When a farm’s data is not available for others, everyone loses. Collaboration using all data perspectives will inspire innovation, insights and capabilities that a single dairy cannot solve by itself. It isn’t about who owns the data but who uses the data for new implementation.  Sometimes we want confirmation that we are right. Sometimes we need insights about where we could be better.  (Read more: Should You Share Your Data?)

#2 Heat Busters. Who You Gonna Call? 

One of the lessons that will long outlast 2020 is the warning, “When facing a crisis, it is vital to take fast and effective action.” Multiple forces act on dairy cattle to send their body temperatures beyond normal levels. Managing heat stress is a high priority. The goal is to make it possible for each cow to meet her full potential for milk yield and fertility, without damaging heat stress. More research is needed to identify improved comprehensive cow-side measurements that can indicate real-time responses to elevated ambient temperatures. With this knowledge, effective heat abatement management decisions can be acted upon in the right way, right now!  Here is where cow sense, common sense and scientific research must combine for success. (Read more: “HEAT BUSTERS. Who You Gonna Call?”)

#3 Break the Mold – Shape Your Future Through Sire Selection                            

The economic crisis triggered by the pandemic did not necessarily affect the entire dairy industry equally. For some it marked a heartbreaking end of a long family journey. Others had to reconsider every aspect of the dairy business, including breeding models. The old way was characterized by dairy breeders using a total merit index as their primary tool and following a “balanced” breeding program. Balanced because the emphasis placed on the traits included in the index are proportional to the historic economic importance of the trait or balanced because the relative equal emphasis is placed on conformation and production traits with a lesser emphasis on auxiliary traits. This article addressed how a modern strategy might pivot toward new breeding realities It is time to break the mold. (Read more: Break the Mold – Shape Your Future Through Sire Selection)

 #4 To Niche or Not to Niche? Big Questions Face Dairy Markets

It’s impossible to predict what the impacts of Covid-19 on dairying will look like three, six or twelve months from now. One thing, however, will be certain. Dairy businesses that decide to take the leap and prioritize what the dairy consumer wants and needs, will be the ones that come out on top. In the past, the total volume pumped from the milk tank was the priority.

Continuing to chase volumes means accepting the risk that an outside force could make some dairy operations irrelevant.  Uncontrollable forces such as a global pandemic, weather disasters, economic upheaval and politics will become the endgame for some.  Instead, what is needed is dairy decision making based on market consumption. Milk producers must then prioritize products that recognize the end customer.  Milk has huge potential.  It is up to dairy owners and mangers to create partnerships, collaboration and community connections that will point the way to dairy sustainability.  (Read more: To Niche or Not to Niche? Big Questions Face Dairy Markets) 

#5 Tomorrow’s Dairy Cattle Genetic Evaluations Must Consider Environments 

Dairy cattle genetics in North America has enjoyed exponential acceptance worldwide. It has been an exciting journey which, ironically, has contributed to creating worldwide competition.  This front-line forward motion can only be maintained if we keep developing the science. If breeders and organizations persist in using one milking or one day’s observations per month to calculate milk yields and ignoring data from in-barn monitoring systems, our dairy industry will fall behind.  As well, animal performance beyond milk cows cannot remain non-existent in our central data bases. It is time for breeders and their representatives on committees and boards to expand, collect and use more on-farm data. There can never be too many known and implemented dairy genetic facts.  (Read more: Tomorrow’s Dairy Cattle Genetic Evaluations Must Consider Environments)

#6 You Can Strengthen Your Dairy Immune Status

The dairy journey through 2020 experienced a parallel reality with the human journey. This article homed in on “Five signs that your herd Immunity is under attack.” and included “8 Steps to Strengthen Dairy Immune Response.” Insights and opportunities are always present when strengthening immune systems. As happens on the human side, it is important to watch out for headline scare tactics. Vaccines for animal diseases are nothing new thanks to Louis Pasteur in 1879. What is new are trends suggesting refusal of the use of vaccines. Allowing vaccine preventable disease to decimate food animals would not only be a severe hit to the economy, it would threaten food security all around the world wherever these animals are a source of protein. (Read more: You CAN Strengthen Your Dairy Herd Immune Status – Healthier Herd. More Milk. Healthier Herd. More Profit.)

#7 STOP WASTING TIME!! Choose Sires that Save on Labor

There are good arguments for driving forward in the dairy industry by using the same genetic science that produced superior production and conformation in our dairy herds.  This article asks “Is it time to address how the genetic merit of our animals affects the cost of labor on the farms of tomorrow?” With more animals per employee and the focus moving to on farm efficiency, it is imperative that milk producers choose and use sires that are significant breed improvers for labour-saving traits. More time will be available to attend to other important on-farm herd functions – fresh cow temperature checking, extra health checks of calves, increased herd checking, more time for report analysis, more time for staff training. (Read more: STOP WASTING TIME! Choose Sires that Save on Labor)

#8 Terri Packard: When you build it..they do come

If there is anything hard times have taught passionate dairy people, it is that right next to the cows, people are the most important success factor. This article focuses on Terri Packard and opens by saying, “Although she isn’t royal in the strictest sense, there’s no doubt her iron-clad reputation makes her one of the industry’s blue bloods – and a shining example when it comes to talent, integrity, intelligence and grace under pressure.” When we look back and try to identify what kept the dairy industry compelling amid the uproar of changing times, people like Terri Packard and husband Ernie Kueffner will stand tall. “Every industry needs leaders” and Terri recognizes that the dairy industry needs everyone on that team making sure that great cows get great care every day. Ernie adds, “To get to the top requires sacrifice.” This wonderful story of beloved cows and, most importantly, dedicated people, has all the elements to inspire generations. (Read more: Terri Packard: When you build it…they do come)

#9 Watch Out – Breed Societies are on a Course to Crash and Burn

It is quite true that there are occasions when we are so close to what is happening that we can’t really see mistakes even as they are happening. This article encouraged dairy associations to remove the blinders before it is too late. To be relevant, decision makers for breed societies must value the skill of listening to what members are saying. Having earned a chair at the table, they must then bring those real concerns to the determination of the value provided. It isn’t enough to say that we are all part of the journey.  Associations must align priorities, services, data and science and then commit to being drivers of the necessary changes. The signs will either be followed or associations will come to a full stop. (Read more: Watch Out – Breed Societies are on a Course to Crash and Burn) 

#10 & 11 “UP ON THE FARM.  DOWN ON OURSELVES”

One lesson does not fit every dairy.  There are kids, adults, bosses, employees and services providers.  All ages.  Many stages. A determined dairy detective would be able to find silver linings among the impacts of Covid-19 on their dairy.  Such was the intention behind the article, “WAYS FOR KIDS TO BE UP-ON-THE-FARM DURING CORONAVIRUS.” At the other end of this road we travelled, we find the losses incurred when mental health issues are ignored. This was raised in “Dairy Farmers – Break Down the Stigma Around Suicide.” This is a dairy business issue but it goes beyond that too. The goal is to help yourself and others to come out on the other side with a more constructive, productive and effective way to face mental pain.  (Read more: Ways For Kids To Be Up-On-The-Farm During Coronavirus) 

#12 WORLD DAIRY EXPO – The Show Must Go On

And so we come to what many of us recognized as the main casualty on the Pandemic Road. Cancelled dairy shows were frequently announced.  Depending where you lived, efforts were made with varying degrees of success to adjust to the rules and continue this iconic part of the dairy industry experience.  On behalf of The Bullvine, its readers and the dairy industry, our founder Andrew Hunt did not shy away from analysis and a call to action. “We have the opportunity to re-invent the industry so that it is greater than it ever was before.” He concluded, “The show side of the dairy industry was in trouble before Cofid-19 hit.  The question now is will Covid-19 be the nail in the coffin or the catalyst for change that revises the show industry?” (Read more: World Dairy Expo – The Show Must Go On)

THE BULLVINE 2020 BOTTOM LINE

We won’t find our way through 2021 by blindly fixating on the roads taken in 2020. The future needs us to heed what we have learned and to work every day to make the conditions, cows and dairy teams the best they can be.  At The Bullvine we look forward with gratitude and appreciation to each one of you and wish you every success as we commit to proudly sharing your passion, as we continue this amazing journey together in 2021.

To Niche or Not to Niche? Big Questions Face Dairy Markets

WHAT MAKES DAIRYING SUCCESSFUL OR NOT IN 2020?

Currently milk producers see milk checks as cash flow and they fear giving up cash flow. And so begins the cycle.  Too much fluid milk. Fluid milk with nowhere to go. Fluid milk ends up being dumped. This repeating cycle has been with us for at least fifty years due to the fact that milk is seen as a commodity.  As a commodity, there is no differentiation between fluid milk products. Every unit is the same as every other unit.  In the competitive market place, a differentiated product is able to stand out from competitors and win the interest of consumers. We can argue the well known health benefits until the cows come home, but we will still be faced with shrinking markets.  Producers need consumers. We can’t afford to stubbornly hold our positions or the day may come when one side or the other withdraws from the fight. Dairy producers need to design their cash flow so that they are not dependant on volume alone for cash flow.

DO HEALTH MIS-PERCEPTIONS CONTINUE TO AFFECT DAIRY MARKETS?                                                                   

When I meet with non-dairy friends, they see all farms through fond memories of fairy tales, nursery rhymes and their relationship with their own pets. Regarding animal care, this last perspective leads some consumers to fall too easily for negative attacks regarding animal treatment on dairy farms.  We need to look at ourselves from their perspective. They don’t produce products from their pets.  They don’t have herds of pets. The idea of herds of the same animal living together or diseases that spread from animal to animal is not usual to their companion animal experience. With enough negative publicity or lack of positive information, consumers may choose another option when sourcing their beverages.

WHAT MAKES YOUR MILK DIFFERENT?

It is up to the dairy industry to explain how milk is different from other beverages. However, we don’t want to be a product that professes difference that the consumer doesn’t accept. Different does not necessarily mean a product is provably better but we must win perceptions. The purpose of advertising and promotion that occurs in our society is to achieve the end result of earning the consumer’s dollar. It is a competition and we must start by recognizing where the competition actually is. We should compete against other non-dairy beverages.  We can learn from those who do the most convincing job?   A good starting question is to ask why many non-dairy beverages try to be perceived as “milk”.  We need to emphasize different taste.  Unique health benefits.  Speak up about the different benefits for different ages of consumers from birth to assisted living. If we continue to be stubbornly undifferentiated, eventually that sameness will drive prices lower and vital consumer support will also decline.

CAN YOU FIND YOUR DAIRY NICHE and GROW YOUR DAIRY INCOME?

We are all consumers and accept responsibility for the buying decisions we make.  Milk producers can earn new consumers by caring enough to recognize and align our milk products with their real concerns. Creating a brand for milk benefits that show it to be safer, healthier and with a wide variety of tastes that appeal to the whole family. If your current niche differentiation is that you are organic, the time has come to admit that it is not enough.  Organic milk is still fluid milk and simply puts milk in a different commodity market. The opportunity must be taken to differentiate your milk by focusing on specific aspects that are sought by specific markets. Generations before us have promoted healthy milk.  Today the appeal needs targeted outreach to the hearts of all consumers.  Pregnant women.  Babies. School children.  Sports diets. It must start with the recognition that members of households have different requirements and personal preferences from the points of view of health needs, taste, sustainable packaging and ease of availability.  The dairy industry can’t assume that consumers are also not a commodity that has only one profile to appeal to.  As well, we can’t assume that all consumers are well-informed on the differences between the facts and fallacies regarding the production of milk and its impact on health. Where does your milk fill a specific need?

WHAT RESOURCES ARE NEEDED TO MAKE A NICHE MILK PRODUCT?

Finding and building a niche market cannot be done for free.  It takes dollars to advertise.  It takes time and money to find the working partnerships.  It takes investment to make profitable changes to the milk delivery line as it moves milk from farm to table.  For this reason, a lack of resources can be the most difficult part of making the transition from commodity to niche product. Wherever your dairy is operating, there are other producers, manufacturers, marketers and retailers. The forward building dairy business will look for the partnerships that not only build their own dairy but the community they serve as well.  Without customers there is no dairy industry. Although I have previously said nothing is free, all dairy businesses have the opportunity to share free virtual content that highlights the health, safety and entertainment value of dairy farming.  Reinforcing a positive dairy milk image is step one. And “Yes!” – I said entertainment value.  With zoos and parks facing the challenges of health and safety, virtual farm experiences from simple to complex, depending on your resources, can fill a niche. Additionally, consumers in restricted times are receptive to experiences to accompany their purchases. Some creative dairy folks are filming virtual calf shows.  There are opportunities to provide experiences from calving to milking lines. At an in-house creative level, dairy kitchen recipes can expand consumer experience and put dairy products on more tables.

WHERE IS DAIRY GOING?

Many business analysts us graphics to show the rising trajectory of successful business decisions. We are convinced by rising income, rising production, reduced costs and reduced debt. That’s on paper. In real life, time doesn’t stop to allow us time to see the future more clearly ahead of time and then change the lines to reflect our positive success. We cannot perfectly control the future.  We cannot perfectly control the consumer market. Perfect answers are not needed.  Forward progress is needed.  Having said that, vulnerability and risk come with every change.  From the size of the investment that is needed, to the development of the equipment, people and advertising, progressive dairy producers must face many issues when daring to be different. These factors include weather changes, pests, currency fluctuations, economics and political support or lack of it.  That is the dairy side.  On the consumer side, there is reduced disposable income, marginalized demographics and those who are vulnerable for other reasons during these unusual times.

THREE KEYS: 1. Responsibility. 2. Innovation 3. Relationship   

The dairy milk producer does not exist in a vacuum.  From the cow in the dairy line to milk on the table, each step depends on effective input from numerous other businesses. As the world, as we know it, is disrupted, innovation will be important as a way to find ways to keep the dairy business line operating successfully from end to end.  It is risky to feel that the producer at one end does not need to be connected to consumer concerns at the other end.  Going forward the dairy producer will survive because of a successful direct to consumer relationship. It takes acceptance of this responsibility to start the ball rolling.  Then comes willingness to change and innovate.  All three steps are needed for a dairy operation to begin the process of producing not just fluid milk but also niche products.  Simultaneously, the dairy industry has to have compassion for the reality that many businesses are completely interrupted or closed due to the global pandemic. These closures may not immediately affect your dairy business, however, eventually the domino effect will, at the very least, affect the purchasing habits of consumers. It makes sense to start early to consider what new infrastructure would enhance your longevity in the dairy industry.

EXPERIMENTATION and NEW TECHNIQUES

 Long before the decision to invest in new niche market infrastructures, a dairy producer considering change needs to allot time for experimenting with milk specializing, learning new techniques that might be necessary and continually analyzing all changes and the resulting effects on improving milk quality. It can take years, and require significant trial and error, to be able to consistently produce milk for an identified niche market. Niche milk quality, rather than supply and demand, should determine prices – but “should” is the key word here.  In theory, consumer will pay premiums for better-quality milk however, price premiums are not guaranteed.  As much as everyone prefers the comfort of a sure thing, today’s business environment means that this surety is unlikely to be achievable.  Through constant evaluation and adaptation, every dairy operation needs to evaluate processes and track data. Tracing of actual results is key to achieving potential markets and improving consumer market penetration.

PARTNERSHIPS, COLLABORATION AND COMMUNITY

Reinforcing the reality that no business, dairy or otherwise, can operate totally in a vacuum, specializing in niche markets will mean reaching out to new partnerships and collaborations. Finding a community of viable partnerships is not easy. Many businesses have had tough years based, at least in part, on the new realities of the Covid Pandemic.  On the bright side, there are great reports of innovation and new beginnings.  From new packaging to green manufacturing, we are excited to see the opportunities for new business partnerships to reach consumers in new ways.

Closer to our own milk industry, it is important to recognize that many non-milk beverages are well along the path of marketing to consumers in new ways.  Specialty micro-breweries. specialty sodas and a booming growth in specialty coffees are fiercely competitive in the beverage market.  We can learn from their successes and failures.  Individually, dairy producers need to consider and implement ways to raise the profile of dairy products. This can be undertaken through support of community events, 4H competitions and vulnerable groups, all of which may vary from community to community.  The important point is to earn, learn and give back to the community where you are. The dairy future will have a strong foundation only if if builds on consumer confidence, relationships and interaction.

The BULLVINE BOTTOM LINE

 In the past volume of production was the priority. If dairy keeps chasing volume, it means also accepting the risk that an outside force could make some dairy operations irrelevant.  We readily acknowledge the uncontrollable impact of forces such as a global pandemic, weather disasters, economic upheaval and politics.  A more controllable possibility is for dairy to adapt and transition toward selling to specialty markets. This means building long-term relationships with buyers and resulting outcomes in milk consumption. There will be opportunities to innovate new products and give dairy a higher profile position. Strong dairy niche markets will provide more stable income and reduced risk. The most important outcome is that the dairy industry will continue to provide safe and healthy food for the entire community.  

 

 

 

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Is Dairying Ready for Post-COVID Good “News!”?

As the global pandemic continues, the dairy industry is asking “What’s New?” the simplest answer is one word – “Coronavirus”. At this time, even though the majority of countries and businesses are still very much in the crisis management phase of COVID-19, some are already exploring how they can set themselves up on the right trajectory for growth as they come out the other side. Although it is very easy to fall prey to negativism, it might be both refreshing and forward-looking to actually consider the positive potential for what post-Covid dairying could look like. 

New Priorities

In dairying, there are many variables that are beyond your control which makes it necessary to know what you’re aiming for and what you can actually do. Don’t wear yourself out trying to meet standards set by news headlines, neighbours or anti-Ag activists or unrealistic romanticism. Do what makes it possible for you to maintain your sweet spot during hard times.  Don’t strive for excellence. When we clearly know what our plan is, we are not derailed by criticism. Do you need a home gym? A pool? New family computers? Others not walking in your shoes may criticize but you must make plans that make it possible for your business to continue to support you and your family … that means the children too!

New Dairy Org Chart

It is impossible to be a master of everything. Today dairy managers need to excel at screen time, as animal feeders, as animal breeders and animal doctors. Post-Covid the highest priority will be putting together new teams to efficiently and effectively handle all these special skills. 

Post-Covid there will be new definitions for the collaborations between your dairy everyone else who provides support or derives payments for expertise, consulting or products. We need all that expertise but how will we get it?  No more large group gatherings of 100s at trade shows or farm days. No more conflicting overlapping areas of expertise which waste time and cost money and have been excused by saying, “It’s the way we’ve always done it. We value lifestyle over profit.”

New Business or Old Lifestyle

Post-COVID it well be necessary to admit “Sustainable dairy farming isn’t all about the lifestyle”. You would find it hard to name any other relevant industry that professes to stay the same because of the “lifestyle”. Of course, there are very successful entrepreneurs who support their talents and hobbies through the companies they run.  So back to 24/7 dairying.  You can’t love the living but then continually ask for someone to “subsidize” it with financial support.

Speaking of support, this takes us one step further. Before, during and after COVID, the success of each dairy operation is impacted by every person working to produce products from milk. From ownership to staff to each on-farm provider, the need will be for openness and transparency in all communications in order for support to be relevant and ongoing. The entire staff fears for their futures, their health. Many don’t have savings to fall back on. They fear for their security. Hard conversations will be needed as entire dairy teams work through the challenges of COVID.  Family.  Employees.  Suppliers.  Who is entitled to draw their living from your lifestyle? What will be the difference post-COVID?

New Supply Chain Interaction

One post-COVID visible difference will be that there will be many more who work from home. In these first months, we’ve discovered that jobs no one thought could be done remotely can be handled very effectively with a laptop computer and video conferencing. At the other end of the spectrum, delivery service drivers have become essential to our new lifestyle. We still need police, firemen, pilots, and others to report to work. But many white-collar jobs that are now being done from home will remain there when the crisis passes. On the dairy farm, the winners will be dairy industry suppliers, who will continue to make the interactive business to farm processes easier. The post-COVID winners will be those suppliers and consultants that offer good prices, prompt delivery, and user-friendly websites that provide measurable value to the dairy operation. We could just hang on for now or we can use this time to make all interactions a more cohesive part of the dairy operation puzzle.

New Technology

Unsurprisingly, dairy operations that were furthest along with their digital transformation journey before COVID-19 struck are tending to adapt to the crisis better than their peers. Their technically proficient business models and working processes meant that they were able to pivot more rapidly or accelerate changes already underway. This could lead to complacency or it could be seen as an opportunity to take the dairy to the next level. For some, this could mean turning to or expanding robotics.

The rise of robotics is a two-edged sword. On the one hand, it improves productivity and reduces vulnerability to the impact a future pandemic could have on labor. On the other, it carries the fear of leaving people without work. Managing that crisis is an old dairy challenge that needs a new answer. We need to use technology to augment, not replace, people. Robotic technology can do more than simply feed and milk cows.  

New Big Picture Planning

We need to reshape how we grow, transport, package and consume our food. Currently, our straight-line methods involve what some call take, make and waste. We need to find ways to decrease dependency on fossil-fuels and shorten the distance from producer-to-consumer. Continuing the agriculture commitment to mitigating the climate crisis and respecting and improving workers’ rights are part of the new perspective that is vital in order to build strength resiliency. When the urgent part of the crisis has been navigated, we need to go forward with a new commitment.  Interesting ideas are easily accessible and provide an interactive discussion on blogs such as “Less Waster and More Value”)

New Perspective Combining Health For Herds And Humans

In the dairy industry, we have personal experience with biosecurity and how to handle it.  Usually, our cows are the focus of the discussion.  Today it is about controlling an epidemic as it strikes humans. What we really need to develop is how we anticipate, discover and act.  Having the knowledge isn’t effective if we wait until it is too late to act. For example, we already are well aware that most major human infectious diseases have animal origins, and we continue to be bombarded by novel animal pathogens. Yet there is no ongoing systematic global effort to monitor for pathogens emerging from animals to humans. An ongoing systematic effort makes headway in describing and categorizing the diversity of microbial agents to which our species is exposed. We could characterize animal pathogens that might threaten us in the future. We could detect and control a local human emergence before it has a chance to spread globally. In other words, the pandemic has revealed the gaps in our current public health infrastructure.  Will they still be there post-COVID?

New Financial Solutions

Getting a grasp on big picture philosophy is often difficult. It seems easier to move from big picture imagining to down to earth dollars. What will post-COVID dairy financing save, keep or throw away from the experience? It is always easy to cut expenses and weather through until a more normal economy reappears. However, some dairies are thinking of trying new solutions. They don’t intend to reinvent the wheel.  Instead, they are looking at dairy dollars in a unique way.  Weighing the cost of cost-cutting or expenses in terms of what the actual impact is? For example, culling on the basis of replacement cost alone does not consider the cost of poor fertility, high breeding costs and the labor costs incurred.

Dairying is well aware that governments are going to be stretched to their limits in providing fiscal and economic stimulus. At some point in time, the hope is that we will emerge from the crisis stage. At that point, governments – federal, state and local – will be faced with massive debt problems. There will be attempts, realistic or otherwise, to recoup and rebalance the books.  Who will receive new benefits?  Who will be a new pawn?  

While we are always tempted to turn to self-protection, there are always new opportunities to find new ways forward and that could mean investing in new research. Post-COVID it will be valuable to collect and coordinate dairy data for the good of the entire industry. (Read more: “Opportunity Knocks! Will Dairy Answer?”) The goal is to keep successful new genetics and new innovations going over the long term.

New Globalization

As we live through the growing reality of Covid-19, we see governments with wealth turn to prop up their own economies as the developing world sinks into chaos.  New rules and new restrictions are mounting as each country protects themselves and keeps their money at home. At first, this protectionist attitude seems profitable but it eventually begs the new question, “Who is buying our products?” “Who is making our products?” An editorial in Western Producer sums it up this way, “Jumping off the globalization bandwagon will forfeit international advantages created by economies of scale, such as prairie agricultural, the advantage of the developing world in labour and manufacturing as well as incentives for international investment, which mitigate risk from all perils including disease. (Western Producer editorial published June 18, 2020). Will we see a coordinated global response or will we create more division, competition and a growing mountain of regulations?

New Heroes

“We are balancing between amazing acts of courage and heroism as our frontline healthcare providers lean in to take care of people across the nation and the world” says Kimberly MacPherson, teaching fellow at the Haas School of Business. At the same time, there are those who say “in a lot of ways my life has not changed all that much.”  Unfortunately, there are many more who are not so blessed. Now and post-COVID we need to open our eyes and ears to those who need unselfish, hard-working leadership, sharing and humanity.  These describe the dairy industry people and food producers.  That is why people have not been forced to stay home for three months and produce their own food. Heroes do what they do best and don’t stop until the job is done.

The Bullvine Bottom Line 

Post- COVID the new hope is that all dairy producers understand that we all need to work together.  One country cannot survive without the others. Producers cannot survive without consumers and everyone in between. We will find what is new, when we are proactive and create an intentional preparedness plan for a new dairy future.

 

 

 

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“HEAT BUSTERS. Who You Gonna Call?”

My mailbox and inbox have recently been overflowing with downloads and brochures about HEAT STRESS.  These written pieces are emphasized by capital letters and exclamation marks as many on-line suppliers and consultants provide information, strategies and, of course, their particular product that will combat this costly annual challenge. But great information is no good if it winds up in the garbage.  At the Bullvine we like to remind each other to ask the second question.  “What can I do with this?” If you have the herd contact person, ask the simple question, “What do you think we could do better to handle heat stress in our herd?”  

HEAT STRESS: Early Warning Signs and Symptoms

  • Increased breathing
  • Open mouth breathing (panting)
  • Slobbering
  • Trembling and loss of coordination
  • If they go down, recovery is unlikely

Take action when the first signs of heat stress are observed.  Survival depends upon effective intervention. Be particularly observant during the evening when cattle are trying to dissipate the heat built up during the day. Record observations and measurements.

HEAT STRESS AWARENESS TOOL: The Temperature Humidity Index 

Cows are large and their daily living processes means that they themselves are producing heat, in addition to the heat of the environment that they are living in. The effects of heat stress on dairy cattle are caused by a combination of high environmental temperature and relative humidity. These combined effects are measured by the THI Temperature Humidity Index. And used to assess the risk of heat stress and prevent harmful effects. Studies of THI have concluded that heat stress in cattle is avoided as long as temperatures are below 64 degrees Fahrenheit and when humidity is under 15%.  The optimal temperature for dairy cattle lies between 23 degrees F and 64 degrees F. At a temperature of 68 degrees F and humidity of 80%, a cow is already suffering from heat stress. It is clear that these conditions are repeatedly exceeded for extended periods of time during warmest months of dairy operation.  We can be sure that even though we humans may be comfortable; our cows are already experiencing heat stress. THI adds important analysis information. (for more information Excellent examples of how THI is formulated can be found online)

NEXT: Get Ready to Refine Results Beyond the THI Index

THI started being studied in the 1950s and has been available since the 1980s. There are apps available for doing the calculations.  One application doesn’t fit all situations.  It is necessary to know the predominant conditions in the area you are in as well as the relative humidity. Results are different in areas of dry heat (semiarid climates) or moist heat.  Present-day dairy operations need to plan ahead for the microclimatic changes caused by global warming and pollution. The actual Index also needs continual modification to more precisely interpret 24-hour results over extended time periods. Moving ahead, combining THI, body temperature and other indices (i.e. activity) will make it possible to individualize and effectively forecast heat stress.  

YOUR DAIRY HERD:  Who Else is Hot?  

Calves:  Two recent studies conducted at the University of Florida reported a lower pre-weaning average daily gain of calves from heat-stressed cows than those from cooled cows. As well, calves that experience in utero heat stress during the dry period maintain a lower body weight at least until 1-year-old compared to in utero-cooled calves. Multiple studies report that calves born to dry period heat-stressed cows had reduced efficiency to absorb immunoglobulin G (IgG) from colostrum, resulting in lower serum IgG concentrations during the first month of life.

Dry Cows: An article by Mark Pearce (Dairy Australia May 2016) stated that heat stress on dry cows has a dramatic effect on the development of mammary tissue in the udder and leads to decreased milk production in the following lactation.

KEEP COOL CHECKLIST: Take Immediate Action  

  • Check ventilation capacity and reduce any barriers to airflow
  • Increase ventilation rate when necessary (mechanical ventilation)
  • Make adjustments to achieve effective natural ventilation
  • Make sure all water troughs are clean at all times
  • Increase access to clean fresh water.
  • Keep all feed rations fresh and palatable
  • During hot periods, only have the cows on pasture during the night or during the cool moments (evening, early morning) of the day

COOLING OFF:  Dairy Stress Nutrition Strategies  

There are many sources who can provide advice and support when your herd is facing heat stress.  Don’t overlook the effect that targeted nutrition strategies can provide. Don’t consider the cost input without also calculating the dollars lost to dropping production or rising health problems.  Feed special rations (supplemented with additional minerals and vitamins) at least two times a day. In an experiment conducted at the University of Illinois (Pate et al, 2020 Journal of Dairy Science) the following was reported: “Protein in milk declines seasonally, just like butterfat, and the lowest point is reached in summer. “Heat-stress also reduces milk protein and milk fat depression during summer.” Protect against milk protein depression in summer with amino acid balancing and rumen-protected methionine supplement with a high bioavailability. 

COOLING OFF IN THE DAIRY GENE POOL  

Addressing heat stress from a genetic perspective presents a longer term solution. Relatively new on the breeding scene is breeding for the Slick gene in Holsteins.  It produces a shorter and smoother coat.  This is a gene with dominant heritability (like the polled gene) so that it makes it easier to introduce it into a population.  Sires are now available for carriers of the Slick gene. Slick animals in the tropics have been found to have 30% more sweat gland areas and 1.6 degrees Fahrenheit lower surface temperature.  University of Florida research shows Slick gene cows, 60 to 90 days in milk, produce 10 lbs. more milk per day in hot environments.  As well, calving interval for Slick gene cows was 30 days shorter than for normal Holsteins.

HOT STUFF: The Multiplying Costs of Heat Stress.  

In May of 2013 Hoards Dairyman published an article “How Much will heat stress cost you this summer?” It provided very interesting numbers to support the expensive side of dairy cattle heat stress. “It is estimated that heat stress costs the dairy industry anywhere from $900 million dollars to $5 billion each year depending on the calculation used.  The level of stress experience by an animal and resulting financial losses fluctuate as temperature and humidity go up and down.” “Knowing that heat stress does not typically happen for one day only, consider if a cow suffered heat stress for a period of 45 days; the losses for a 500 cow herd grows to $36,000 to $126,000. If the herd is milking 1,000 cows the losses become even more significant ranging from $72,000 to $252,000. These numbers don’t take into account reproduction losses and extended days open.”  These may not be your numbers but they may inspire you to take a realistic look at the financial impact of dairy heat stress on your operation.

FIGHT DAIRY HEAT STRESS:  Get a Move On! 

As we move through human learning regarding responses to the Covid-19 pandemic, we are learning about the effects of crowding and physical distancing.  While heat stress isn’t contagious, crowded conditions are certainly another way that temperature impacts our herds. Cows that have spacious pens or pastures may still come into heated conditions while moving through holding areas. Barn fans are a mechanical solution to the moving air that is needed for groups of animals.  Assessments should be made to determine whether the moving air is actually on the animals or if it is largely blowing down alleys over people movement areas. Sometimes the fans are in the right place but the machinery we use for feeding and cleaning may block effective air flow onto the cows.

HEAT STRESS: Exercise Can Help Cows Adapt to Heat 

Studies have reported that cattle that exercise regularly spend less time in an elevated temperature, so they are less susceptible to hot days.  This can provide the added benefit of more milk components. Tim Rozell, an animal scientist with Kansas State University says, “We see increased protein in milk from exercised cattle. Last year, for example, we exercised pregnant heifers up to three weeks before they underwent parturition, and even 15 weeks or so into milk production, we saw increased protein in their milk, elevated lactose and other improvements in milk production.” Abi Wilson, A K-State master’s student in biology reports, “At the beginning and end of each trial, we take muscle biopsies. We are looking at specific enzymes, hormones and any changes in the skeletal muscle that may enhance their tolerance to heat, pregnancy rates and milk production.”

CLIMATE CHANGE: Will it Make a Dairy Difference?  

According to a recent study, the average number of days that feel hotter than 100 degrees in the U.S. will more than double by 2050. Scorching weather and lack of rain damages the quality of crops and the grass used to feed farm animals. This is even more concerning if weather conditions include the other extreme of too much rain and subsequent flooding. Some scenarios predict that climate change could lead to a 5 to 11% reduction in dairy production per year between 2020 and 2029 after controlling for other factors (see Journal of Dairy Science, Issue 12, December 2015, Pages 8664-8677). Research and extension efforts are needed to promote suitable dairy adaptation strategies.  You might ask, “Do animals beat the heat better by being inside or by being out outside?”  There are arguments to be made that pastured animals may be more vulnerable to the effects of climate change than cows that are housed. This is because housing provides shelter and technological options to mitigate the extremes of weather. There are no absolute answers.

HEAT STRESS: Simply Surviving a Few Hot Periods is NOT a Success Strategy 

Making it through to cooler temperatures may seem like a heat stress win which we might attribute to survival of the fittest.  Unfortunately, that attitude means accepting the long-term damage to current and successive generation of the dairy herd. It isn’t something that may happen.  It will damage your herd.

If the gene pool is too slow or too expensive, you might consider a more economical solution such as misting or water evaporation. For many, the solution of water misting seems obvious but, here again, it will depend on how well you manage the resulting humidity.  The plan is that the solution won’t make the problem worse instead of better. 

THE BULLVINE BOTTOM LINE  

Multiple forces act on dairy cattle to send their body temperatures beyond normal levels. The goal of dairy management is to make it possible for each cow to meet her full potential for milk yield and fertility, without damaging heat stress. More research is needed to identify improved comprehensive cow-side measurements that can indicate real-time responses to elevated ambient temperatures. With this knowledge, effective heat abatement management decisions can be acted upon in the right way, right now!  It’s your call.

 

 

 

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Ways For Kids To Be Up-On-The-Farm During Coronavirus

Necessity became the Mother-of-Invention when my grandchildren moved further away from the farm than an easy drop-in distance. That’s when we inaugurated Granny Camp.  It was tremendously successful and gave me many ideas to share with friends and families with kids home on the farm during the Coronavirus.

How to Start “Kids Camp on the Farm”

Make a schedule.  Adults and children should plan together and modify a schedule and then post it.  This is important because after a few days the boss position will be challenged.  However, if it there is an agreed upon schedule that becomes the responsibility target, those issues can be avoided with “Let’s check the schedule.” Just a note.  Variations of Kids Camp on the Farm can become Kids Camp in the City.

Set Up a “How Far We Have Come” Corner

At first it will seem that progress and fun are not too significant.  I still urge you to collect results into a box, a basket or posting area (fridge door, bulletin board, walls).

Every day needs a physical representation of the Kids-Camp program:

  • A picture
  • A piece of art
  • Something to eat
  • Something to watch. Find programs that lift family spirits.
  • Keep school skills growing. Create a dairy math problem. Dairy because that makes it unique. Perhaps a “Milkhouse Math Problem”.
  • Keep school skills growing. Create a “Dairy Diary Journal”
  • “Would you rather” feed calves or feed barn cats? Would you rather helps kids humorously identify their farm favorite chores, games, animals and things.
  • Delve into creation of Dairy Farm Sound FX. This could be a creative way to take 26 days to alphabetize sounds on the farm. For instance, day number three might include calves, cows and coyotes.
  • Set up your own Good News Station. Do real or imagined interviews of farm owners, farm family or staff on the farm. Bring out things that make them unique, hardworking and friendly. Lift everyone up with positive feedback.
  • Create a TV ad for drinking milk, supporting farmers or keeping your farm work place clean. Empower kids to have input and to contribute actively.

We Can Lift Each Other by “SEEING A BRIGHTER LIGHT”

Put Christmas Lights up on your barn or along a fence. Of course, we don’t want to put additional strain on the system, so decide at a Camp Meeting how to schedule a recurring “Bright Lite” for an half hour to an hour once a day.  This brings a learning opportunity for everyone as we discuss issues of community responsibility, community cheer and responsible managing of difficult situations.

Farmers Have Always Found a Way.  Let’s Look at “THEN AND NOW”

Scavenger hunts have always been fun on the farm.  Of course, make sure clean hands, gloves and discussion sets everyone up for safety. This could be a written list, if that keeps hands cleaner.  Perhaps you could do two scavenger hunts.  (1) Find 20 things that would have been on a farm 100 years ago and are basically unchanged on your farm today.  (2) Find 20 things that a farmer in 1920 would never have seen on his or her farm. This kind of looking back and hoping ahead could expand over the days at home into Farm Equipment – Then and Now.  Farm Crops – Then and Now.  

“This is Not the Time to Turn Screen Time into Screen Time!”

These unusual times give us an opportunity to rewind home disciplinary and conflict situations that may have moved beyond our control.  Admittedly, I am not a grandparent who has a less-is-better attitude toward TV and screen time. I have learned a lot from patient grandchildren who “help” me adapt to this change. I do request that manners are respected at meal time or during specially scheduled activities.  Having said that, I feel it is hypocritical to withdraw screen privileges from the children, when I myself use and enjoy electronic media for learning, research and entertainment. 

“Speak Up on the Farm”

A wonderful part of confinement to a farm situation is the opportunity to interact with animals. When our contact with friends is dramatically reduced, we can use the barn animals – cows, dogs, cats and others — as an audience for improving our public speaking skills.  For instance, we could set up a judging panel: perhaps three transition cows.  If the kid numbers support it, there could be reporters to take pictures and post headlines. One idea might be to determine the entertainment value by the attention span of the chosen audience. 

“The Farm Act” Expands Entertainment on the Farm

We have been moved by scenes of singers and musicians singing from their balconies in cities that have asked for social distancing during Covid-19. In the past my grandchildren have entertained all of us with some very creative show biz opportunities that can be found in the barn:

  • Big Bale BoogiE
  • Hay Mow Acrobatics  
  • Wagon Wheel Parade (riding mowers)
  • Milk Pail Rhythm BanD
  • Heavy Metal Rhythm Band (farm tools)

“Honk if You LOVE Dairy”

As essential services continue, the farm may still have visitors coming in and out of the lane. Respecting the health of everyone, this will mean keeping a healthy distance.  Having said that, creative signs might invite new ways to show support:

“Honk if your happy.”

“Wave to us.  We are on the Porch”  

“We are Glad to See You” …. And then ring the farm bell.  

 “Start Your Own MILK MUSEUM”

Keep your kids engaged by using their strengths and talents to focus on the positive side of life on the farm.

  • Have tickets.
  • Create advertising
  • Make shoe box models.

The last example could be up scaled into a soap box derby. Create farm-cars.

“Go Beyond Pin the Tail on the Donkey!”

Stand in a section of the barn and only using your sense of hearing, identify what is going on behind your back.  Farm (and city) mothers are disqualified from this game because we all know they have eyes in the back of their heads.

“Kids in the Kitchen”

If you have never turned your meal planning, creativity and presentation to your kids, this is a delightful way to upgrade the family eating experience.  Perhaps you will encourage farm-only menus.  Or the Morning Milk Smoothie Challenge.  The opportunities and family benefits are exponential to the amount of shared selecting, creating and judging.  Dairy desserts could see the development of family favorite recipes.

“Kids and the COYOTE CAMPFIRE!”

One of the first successes we shared at Granny Camp happened on those evenings when everyone gathered after sunset around a camp fire.  We were working with small children who were not all comfortable with the darkness and sounds of a rural farm.  That soon changed as we began to look forward to the three-part experience:

  1. Howling at the moon. Everyone joins in.
  2. Listening for the echoes.
  3. Share stories past and present and dreamed of.

The BULLVINE BOTTOM LINE

We are well into the changed conditions resulting from Covid-19.  As grandparents, our challenge is the very restricted travel between the US and Canada.  Our personal adjustment has been to move away from face to face contact and to find creative and safe ways to keep our connection to our isolated kids-and-calves loved ones.  Every day will not be perfect. Changed routines bring new issues and anxieties.  Let’s find ways to use farm ingenuity to help the whole family to stay UP ON THE FARM.

 

 

 

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You CAN Strengthen Your Dairy Herd Immune Status – Healthier Herd. More Milk. Healthier Herd. More Profit.

The Health of Your Dairy Herd Is Always Under Attack

Over the past 6 decades, advances in disease control and dairy productivity have required that professionals repeatedly shift their focus to a broader perspective and expand the array of methodologies used. Thus, we have made the leap from the sick individual, to disease control and eradication in groups, to the health and productivity of cows on a dairy, to the health and productivity of a nation’s herd.

The Immune System is Sneaky and Dangerous

Immune Response is a powerful force which impacts the entire dairy herd both positively and negatively every single day. While diseased cows are visible, the immunity challenged cow or calf may sneak under the radar of casual observation. You need to identify these four situations before they take down your herd and your profitability.

  1. Clinical diseases. mastitis, lameness, milk fever, retained placenta, or displaced abomasum.
  2. Subclinical diseases. These diseases require screening tests, fecal culture or ELISA for diagnosis – ketosis, mastitis, acidosis, and laminitis.
  3. Sporadic or endemic infectious diseases.
  4. Diseases that have serious consequences for public health. 

DO YOU HAVE A VACCINATION PROGRAM IN PLACE?

Stop reading. 

If your answer was “No!”, do something right now to change your answer to “Yes!”  

If your herd is not meeting your health and production goals, you have an immunity problem.

As with any proactive plan, the first step is always accurate identification.

However, we let ourselves off far too easily!

FIVE Signs That Your Herd Immunity is Under Attack

If an animal ticks 3 of the following 5 boxes. You must act.

Here are five signs:

  • Increased culling. How much has it risen?What is your new target? Assign dates.
  • Reduced milk or protein yield. Identify the amounts.Benchmark the next step.
  • Increased adult cow mortality. How did this happen?What causes are identified? 
  • Reduced reproductive efficiency. Is complacency taking over?
  • Reduced longevity

So, if one cow ticks three of the five boxes, culling is the next step.  There can be no “heart” ticks. Emotional decision making can have a disastrous effect on the herd.

Do you have a sick animal that is not responding to treatment?

This is a threat to the health of other animals.  Do something about it right NOW.  

You Must Accept That Genetics is the Front Line for Building Up Immune Response

“When all else is equal, the question that differentiates between two cows on your dairy is, ‘how strong is their immune system?  How able are they going to be to respond to that challenge?  Because no matter how well managed a dairy is, every cow is going to encounter both bacterial and viral pathogens almost every day on a dairy farm,” says Dr. Steven Larmer, Senior Manager, Genomics Program (Immunity+). The immune response is heritable at 30%.  This means there is huge potential to positively impact disease incidence simply though genetic selection.

8 Steps to Strengthen Dairy Immune Response.  One Day at a Time. Every Day.

Dairy cows are under constant attack from metabolic and infectious diseases. A strong immune system defends against pathogens that cows come into contact with when stressed by events such as calving, lactation and extreme temperature changes. Take steps to prevent infections, reduce the cost of treatments and boost milk production and fertility:  

  • Proactively supplement nutrition during gestation, calving and transition.
  • Monitor body temperature and rumen activity during the first 7 days after calving
  • Manage extreme temperatures to reduce the negative effects.
  • Observe incidents of cows not performing as expected.
  • Collect feed samples for nutrient analysis

Nutrition Supports Immunity: Quality Counts. Supplementation Counts.

When the feed you provide your herd does not provide everything that is needed to meet 100% of each animal’s needs, you should provide quality supplementation.

  • Dairy herd health and production cannot be achieved by feeding inadequate amounts of minerals, vitamins, energy and protein. These exact requirements are challenging to provide. Collect data. Consult with those who can provide answers
  • Monitoring of feed consumption is necessary to assess changes due to weather conditions. Transfer of this knowledge into farm practice is difficult mainly because climatic conditions are considerably more variable than those monitored in laboratories.
  • Feed managers must also be aware of the changes in forage quality that results from the influence of summer temperatures.
  • Work with your nutritionist to identify how reduced feed intake or reduced forage quality is affecting the components of the milk that is produced.
  • Collect feed samples for nutrient analysis. Assess pasture conditions.  

Manage Water for Herd Health

Water is an essential nutrient. When ranking the elements needed for nourishment, water follows only oxygen in importance. However, many times water quality gets overlooked and does not receive the attention that other aspects of the ration receive. Pollutants, dangerous microorganisms and some minerals can affect the production and health of the cow. To check for contaminants, water quality should be evaluated several times a year for coliforms, proper pH levels, minerals, nitrates and nitrites, and total bacteria. 

You Can’t Build Profitable Herd Health on Promises Alone

In herd health, as in human health, it is possible to provide too little supplementation or too much. In the current marketplace, you must place your trust in the honesty of feed and nutrition providers. Of course you want to hear that your feed is going to increase your herd health and your profitability.  However, if delivery of the promised product is slow or non-existent that paper promise is worthless. Don’t get caught in the middle of competing businesses, where you could be susceptible to lowest price wins.  Your profits are built not only on delivery of the product to the farm but upon delivery of results when used. More research and data collection is needed about the quantity of minerals and vitamins consumed, the quantity available (absorbed) and the quantity needed by cows under different situations.

Managing the Dairy Cow Rumen for Better Herd Health

The primary goal is to prevent ruminal acidosis.  It is necessary therefore to use a combination of improved nutrition and good management practices. Although continuous ruminal pH measurements provide reliable results in research settings, consistent results and high costs for on-farm sensors preclude their application on most farms.   

  • The most practical indirect markers for a decline in ruminal pH are the observation of chewing and feeding activities, as well as the monitoring of milk, faecal and blood variables. Here again, specificity and precision of these measurements, limits diagnosis.
  • Monitor portion sizes and ensure the amount of feed consumed is neither excessive or inadequate.
  • Add long fiber particle to boost saliva production.
  • Reduce the volume of easily fermented grains or carbohydrate consumed in each meal.

Manage Dairy Cleanliness for Better Herd Health

Housing does not have to expensive but it does need to be built in ways that allow for maintenance of hygienic conditions and easy access by staff for efficient cleaning and feeding.

  • Ensure that all pens are as clean as possible. Use a strong disinfectant. Let fresh air ventilate each pen.
  • Cattle produce large amounts of manure and urine. If it is not dealt with in a timely and proper manner, it becomes a source of disease for both humans and livestock and also impacts the production of clean milk.
  • It isn’t often that dairy producers adequately consider the nutrient content of manure when it is applied to fields. Few individuals test the soil on any regular basis. Producers most often apply manure to the land because it is available. You can change this now.
  • Contaminated hands are the biggest risk in spreading biological/bacteria. They can also carry microbes to other sites, equipment and staff.
  • Have farm workers who are handling these animals wash their hands, change their clothing and clean their footwear before working with other animals on the farm.

Any piece of equipment or inanimate object that touches your cows can become a carrier of disease.

What system do you have in place to prevent this from happening?

Watch Out for Immunity Headlines and Scare Tactics

Vaccines for animal diseases are nothing new thanks to Louis Pasteur in 1879. What is new are headlines and trends that are leading pet owners to refuse vaccines. This means that although some eradicated diseases (i.e. Rabies in the U.K.) are on the rise.  Allowing vaccine preventable disease to decimate food animals would not only be a severe hit to the economy, it would threaten food security all around the world wherever these animals are a source of protein. 

The HEALTH Focus Has Shifted to Prevention

Perhaps the single biggest advance in dairy health in the last 25 years has been the paradigm shift to focus on disease prevention, rather than treatment. Great progress has been made in understanding the biology of energy metabolism and immune function dairy cows in transition, the time at which the majority of disease occurs.

THE BULLVINE BOTTOM LINE

The dairy focus today rests mainly on the production system until the milk truck leaves the farm. The next challenge will be to broaden the perspective once again, this time to encompass the entire food system, including issues of food safety, product development, environmental issues, consumer demands, food supply and security, and the role of the dairy industry in society as a whole.

 

 

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Dairy Farmers – Break Down The Stigma Around Suicide

Suicide in the agriculture community is an unfortunate reality and is an issue farm families have to be concerned about. It’s time to end the stigma.  Let’s start by ending the silence.

“What are We Talking About?”

As dairy farmers, we spend the majority of our time working and when we do get to socialize in person, in our communities or online, it sometimes is easier to talk about the current price of milk than it is to bring up mental health issues.  I don’t personally know Jessica Peters but I want to give her heartfelt thanks for sending out her thoughts about mental health in agriculture. She was interviewed by Hoard’s Dairymen and can be found on facebook/com/sprucerow.  Thank you Jessica for calling us to action, “It is time to speak up.”

“There is A Global Gathering Place Online”

Online, the Twitter hashtag #DoMoreAg serves as a global gathering place for struggling farmers to reach out for support.  Politicians, industry leaders and mental-health advocates credit farmers opening up on the platform for pushing this crisis and its severity into the spotlight. Farmers talking, asking and listening is bringing attention to the problem of suicide.

“Depression is Not a Choice or a Shortcoming”

We find that our dairy family and friends are impacted by this difficult issue. The first place to start is by correcting misinformation.

  • Nobody is immune to mental health issues, either young or old.
  • Mental health issues are not just a phase. They are not a choice.
  • Mental health issues do not define a person.

Intervention is definitely needed if someone becomes suicidal. Before that crisis time,

training in social problem solving skills, creating a sense of belonging, and providing social support could reduce the likelihood that someone will attempt suicide.

“Take This One Action”

Rural communities and individual farmers find it hard to reach out when faced with this topic. One suggestion is to set up a local farm meeting simply to acknowledge how everyone is doing.  There is no need for speakers and formal presenters.  Simply provide some time for people to talk to each other. Sharing in a safe place we can admit that we all face challenges.  We all need support and encouragement.

“We Have to Rethink Support Programs”

There are many negative triggers in life and whether you carry the burden of one or of many, you can be assured that there is assistance. In the farm community, the expressed reasons are – debt, alcohol addiction, environment, low produce prices, stress and family responsibilities, apathy, poor irrigation, increased cost of cultivation, private money lenders, use of chemical fertilizers and crop failure. Supporting someone means having an understanding of the causes. It means understanding the possible impacts and the kinds of information that is needed. 

“Information.  Too Much.  Wrong Kind.  Too Little”

It is often the stated goal of any industry forum, magazine or editorial to inspire discussion and to be an impetus for action. This works well when discussing measureable outcomes with visible parameters.  Breeding charts, feeding strategies or effective storage solutions respond to this type of open analysis. However, when it comes to health issues and, specifically mental health issues, the topic can have repercussions. It is natural to feel uncomfortable with difficult conversations about mental illness and suicide.  However, completely avoiding acknowledgement of the topic might lead to community pushback and suspicion, while too much of the wrong kind of information could be as counterproductive.

“If you think you may attempt suicide, get help now.”

“We Have to Learn how to Ask for and How to Give Support.”

That was the opening to a recent conversation with a farming friend. As more and more negativity piles on our already overloaded senses, we feel less able to cope. In an effort not to hurt or burden others, we retreat into ourselves becoming more and more isolated.

Depression, anxiety, and other mental health issues can be very isolating.

“You Don’t Have to Suffer Silently. It’s Okay to Ask for Help”

Getting people to talk about a subject that tends to be taboo and about which many hold mistaken and prejudiced ideas will help the dairy ag community to learn about the risk factors so that they can identify and learn to address them. Here are some signals to be aware of:

  • Withdrawing from social contact and wanting to be left alone
  • Increasing use of alcohol or illicit drugs
  • Changing normal routines, including eating or sleeping patterns
  • Doing risky or self-destructive things, such as using drugs or driving recklessly 

“Don’t Ignore the Warning Signs.” 

Warning signs aren’t always obvious, and they may vary from person to person. If you begin to see negative changes in your behavior or in someone else, they are signs stating to the world that something is wrong:

  • Talking about suicide — for example, making statements such as “I wish I were dead” or “I wish I hadn’t been born”.
  • Feeling trapped or hopeless about a situation
  • Preoccupation with death, dying or violence
  • Having mood swings, such as being emotionally high one day and deeply discouraged the next.

“Find Out Who to Get in Touch with RIGHT NOW.”

Suicidal thinking doesn’t get better on its own.  If you’re feeling on the edge, but are not immediately thinking of hurting yourself:

  • Reach out to a close friend or loved one.
  • Contact a minister, spiritual leader or someone in your faith community
  • Call a suicide hotline
  • Make an appointment with your doctor, other health care provider or a mental health
  • If you find it too hard to list these numbers for yourself, ask a friend or family member to help you with this task. 

“When to See a Doctor for Depression”

Sharing your feelings with trusted family or friends may help in the short term. When more help is needed, don’t give up. Doctors, psychologists and psychiatrists can provide treatments and self management strategies beyond what those close to you can do. This is a proactive step but there could be issues! It takes courage to reach out but in today’s health community the current waiting list might be quite lengthy.  Here is an added burden for people who are already finding it hard to cope. The ag industry and healthcare at large needs to be more adequately prepared to meet the mental health needs of the community. Depression can make a person feel completely helpless.  Their energy becomes so drained that they haven’t enough left to ask for help.  When you are worried about a friend or loved one, offer support by encouraging them to speak to a health professional. If they’re not able to do it on their own, ask for their permission to ask on their behalf. 

“Take Care of Your Body and Mind.”

One of the ways we identify with those who are struggling is for the reason that we recognize the ways everybody tries to manage our mental health.  Here are four ways to offer help.

  • Encourage the person that you are worried about to get enough sleep. Although they may feel that working 24/7 is a way to avoid facing root causes, in actual fact, it may worsen the problem.
  • Be aware of Seasonal Affective Disorder (SAD)which most often occurs in response to the onset of the shorter days and colder weather of winter, known as winter-onset SAD.
  • We all need to exercise regularly, although it may seem redundant to hard working farmers.Exercise that loosens and relaxes muscles counteracts the buildup of tension and helps both mind and body.
  • Time and worry steal attention from self care. Be sure to regularly eat healthy foods. 

“Do You Need More Help?”

Plan Postvention to Provide Support, Intervention and Assistance”

Postvention refers to a series of activities undertaken within the community to respond to a death, suicide or other public crisis with the intention of

  • facilitating the grieving;
  • helping with the adjustment process;
  • stabilizing the environment;
  • reducing the risk of negative behaviors;
  • limiting the the risk of further suicides through contagion.

All efforts need to work simultaneously to get the community back to the pre-crisis level of functioning, while developing new skills for dealing with new or repeated challenges in the future. 

THE BULLVINE BOTTOM LINE

Assuming a connection between weakness and depression makes it difficult for people with this form of illness to ask for the help they need.  The agricultural and dairy community must break down the stigma around mental illness. Far from being a sign of weakness, living with and recovering from depression takes a lot of personal strength. You are not alone.  The goal is to help yourself and others to come out on the other side with a more constructive, productive and effective way to face mental pain.

 

 

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Use 20/20 Hindsight to Build 2020 Vision

We are almost one month into 2020 and here at The Bullvine we are eager to be a relevant resource and sounding board for the new dairy year. For some of us, the indulgences of the holiday season are affecting both our waistlines and our health goals.  It would be wonderful if we could grow our businesses as easily. In fact, we can, if we take what we know and turn it into actions.

“Taking a Risk Can Work but The Entire Dairy Team Must Work Too!”

Dairying in 2020 will have struggles as dairy farmers face multiple risk ranging from volatile milk prices, trade wars and declining milk demand. Throw in more recent risk of being slammed in the press or facing health and production risks from changing climate and environmental factors.  The good news is that these symptoms of distress are fixable. None of them are easy, but the pathway is possible. Dairy operations must start by pulling the team together and taking the necessary action steps. Is the goal more milk with less work?  Increased fed efficiency per pound of milk produced.  Lower bulk tank SCC.  Raise first service pregnancy rate.  Dramatic improvements can occur in as few as 12 to 18 months. We must stop searching for headlines that deny the challenges and then buckle down as dairy managers always do. Get to work.

“Effective 2020 Change Starts at the Top”

Whether you are the actual top, meaning ownership of the dairy or whether you are the manager, change starts at the top.  More clearly.  Change starts in the heads of those at the top.  Whatever is wrong with your dairy in 2020, it is functioning exactly as you have designed it. The first step to better dairy profitability is to accept that you are responsible for where you are today.  You are also responsible for creating a 2020 plan of action that works. Then make sure that it is communicated to every person who is part of the process. Know it. Do it.

“Who Should Go? Who Should Stay?”

Even if your dairy team has recognized dairy stars, a bloated dairy team pulls the rest of your operation down. Dairy superstars have to work twice as hard when teamed up with a poor performer.  The hardest working dairy staff probably won’t say anything.  They will just suck it up and work twice as hard and burn out that much faster.  Do you have some staff that are just poor performers? You must have at least one or two…Come on, be honest.  If you do, then you need to let them go. 

Letting people go is not an easy task for most dairy managers. We extend endless second chances. Let go and improve your bottom line.  It will also improve team morale.  The cattle herd and the dairy humans will both benefit. ‘Happy employee make happy cows” and we all know “Happy cows make milk.” Move forward with well-considered cow culling and staff cuts.

“Learn to Dairy by the 2020 Numbers”

If we expect to realize our 2020 resolutions, we must be prepared to gather and use all the data.  One business source categorically states that 4 in 10 businesses don’t have a budget.  Success or failure follows the numbers. First get the data measurements for your dairy operation and then respond to what the numbers say. You don’t want to measure yourself against oft quoted “averages”.  What you want are the actual numbers of your own dairy farm.  Know where you are at this exact time. It is important to target each step from where you are now to where you need to be.  For example, targeting 110 pounds per day milk production may be a long way off.  Don’t mimic the actions of the herd that is almost there already. You can’t get there by feeding a 110-pound ration to a cow that is currently producing 80 pounds of milk. To do so risks failure and also risks health issues. Target each small step. Start today.

“Not All Dairy Consultants Are Long Term List Ready”

Make list of the suppliers to whom you pay money.  Make a corresponding list of the exact service or services they provide that make your dairy profitable.  Make a simple note of the last time each one met or exceeded your expectations.  Do they provide actionable advice?  Do you count on them for reliable delivery and excellent follow-up on the paperwork?  Don’t value suppliers on the basis of perks like a trip to an exotic meeting location, sports tickets or a new jacket or cap.  These giveaways are pleasant but they don’t put money into your dairy bank account.  Is your value as a customer being recognized by those who count on your checks? A 2020 dairy vision requires us to challenge the entire dairy team, including the ones who are off the farm.  Keep the ones that meet changing needs and eliminate those who have become more social than business driven.

 “Cut The 2020 Fat”

We need to continue this conversation because dairy operations that will remain financially viable in 2020 are already experts in cutting expenses. At boardroom tables around the dairy industry, CEOs and Financial Planning Departments have distributed lists, enumerating projected expenses and projected profit targets based on the needs and expectations of their head office gurus.  The trickle down effect has every area manager and salesperson looking for ways to reach those targets.  Dairy customers – such as your dairy farm — represent a number that they must check off on their road to success.  For years, we assumed this was a win-win situation.  The veterinarians, feed company, processor and many others, provided something we needed.  We used it.  We produced a healthy product. It was a win-win.  In 2020, we need to check each of these inputs more carefully and make sure that we are actual receiving a value-added input. If not, we must cut the fat.

“From Reflex Resolutions to Real Dairy Reality”

Many of us indulge in making New Year’s Resolution.  Before we even see February 2020 we know whether our plans are achievable or if we are already crying over spilled milk.  Remarkable success needs to build from a foundation that focuses on actual dairy logistics that we can do better, faster, cheaper.  This is what our individual dairy value proposition is built on. We say we are intelligent dairy managers but dairy success doesn’t arrive just because we were good at breeding show winners, or because we have a PhD in AgBusiness or because we are descended from generations of dairy farmers. What do we do that is EXCEPTIONAL and IMPORTANT to our dairy’s success?  If you can’t answer these questions, the question of our ability to produce relevant success is also unknown.

“Technical Transformation Will Continue to Shape 2020”

We now browse the internet for information, take pictures with our smartphones and send emails from our laptops.  This is digitization.  If we truly expect to transform our dairies we have to go beyond a few technical process upgrades and embrace digital transformation. Farmers are increasingly using drones, daily satellite based images and near autonomous robots. Digital transformation is a process. It will make huge strides in satisfying the end customer of our dairy products.  And – when all is said and done -satisfying the end customer is the very reason why we are in the dairy business.

“The Difference Is in The Details”

Although you may think the preceding proposals are difficult, there still remains the important task of summarizing your 2020 vision into a clear and concise action document.  This gives you clear talking points to present to every financial advisor, farm consultant, vet, nutritionist, and geneticist that you work with. Details must be written down. Shared. Remembered and Repeated.

“Is this 2020 dairy decision making so difficult that it’s impossible?”

No! What makes this visionary foresight possible is simply getting started?  Start sharing it with people who know what dairy success looks like. Start with yourself and your staff. Revise and refine.  Once you have adjusted your draft, get back to your team and put it into action.

“You’ve Got to Give, In Order to Earn What You Take”

When we break it down this way, the changing dairy industry economics become easier to manage. We can’t just explain a desire for change. Instead, we need to actively define people’s expectations. We need dairy customers to feel like we’re giving, not taking. We need to feel that our dairy suppliers are adding value, not trying to extract it. We have to show customers that, our goal of a healthy food product is in complete alignment with their expectations. Yes, we must show the foresight that shows them the that we’re always looking out for them and their needs.  They can expect to be taken care of. The same must be true of the other members of the supply team.

THE BULLVINE BOTTOM LINE

Leading a 2020 dairy operation into the future is all about what you are looking for.  Eyes wide open doesn’t mean being blind to serious issues and risks.  It does mean working every single day to make the conditions, cows and dairy teams the best they can be. Attainable and sustainable.  Here’s to seeing our dairy business with ever greater clarity this year.

 

 

 

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Top 10 Editor’s Choice Articles of 2019

“The Changes We Faced in 2019 Raised New Questions and New Answers!”

We’ve started into a New Year with all the anticipation that readers of The Bullvine bring to the dairy industry. At The Bullvine we enjoy this retrospective look at the top trends that you have brought to our attention.

To start off, we invite you to join us in using this opportunity to identify and discuss three trends that are becoming dairy industry truths:

  1. The Dairy Industry Must Identify Friends and Enemies.
  2. Sometimes We Are Our Own Worst Enemies!
  3. Everyone Wants a Piece of the Dairy Farm!

#10 Frenemies at the Farm Gate

In 2019 we became even more familiar with news stories that opened with who we love to hate. Unfortunately, dairy farmers often felt that they had landed in that negative category. The very fact that we are producing a food product, means that we directly impact the personal health, family health and social lives of our customers. Sometimes our intentions and methods are questioned. The mistake on both sides happens when we reduce everything to a popularity contest. As dairy producers we want consumers to enjoy delicious healthy food. We need to establish trust or restore it, if it has been lost. If we can manage to be kind first and be right later, we can make good progress at turning frenemies at the farm gate into friends in the food aisle.

#9 Don’t Let Ageism Kill the Dairy Industry

Economics, politics and poor business decisions are the excuses we give when dairy dollars are going down the drain.  Assigning blame is the knee jerk reaction whenever dairy sustainability is challenged. We need to ask the tough second questions.  What is at the root of a dairy industry that faces the onslaught of multiple challenges. Unfortunately, with all our knowledge, data and assessment processes, we are turning a blind eye to the biggest asset that we have available to us. It only makes sense that to survive into the future, we need leaders, managers and owners to take on those roles with conviction. A future industry must have people. Without a doubt, those people are the next generation of young dairy entrepreneurs. The take home message is that we can’t have a future dairy industry, without the input of young dairy people. 

#8 Everybody’s Kicking the Milk Bucket

Sometimes being in the spotlight isn’t rewarding or glamorous.  When the eyes of consumers become more critical than supportive, it throws into question generations of pride in the dairy industry. From the working level as seen by the the farmer managing machines, milking cows and raising calves, those on the front lines that dairy farming isn’t as simple as it looks from a drive-by viewing. It is easy to find fault.  The facts show that it is hard to provide food. They also show that it is being done successfully. Today Canadian farmers feed 120 and supply products to 150 other countries. Farmers in the United States feed 155. Food production has big needs.  We need to recognize the challenges and successes.  Recognition must start by moving beyond past measurements and romanticized visions of the family farm. Will consumers ever understand the enormity of that problem or will they continue to turn their support toward sensational headlines and away from the food producers? 

Having identified some of the issues which are attacking the dairy industry, those who remain must take a serious look at where they fit in.  In 2019 this raised more questions.

            Is it time to quit?

            Is it time for more women in leadership?

            Is it time to use robots?           

#7 Is It Time to Quit Dairy Farming?

Our seventh Editor’s Choice in our year of facing the tough questions is “Is it time to quit dairy farming”.  Although it may seem pointless to make endless lists of questions, failing to answer them means just that … failing. You don’t have to answer questions.  The flip side of that decision is that you also don’t have to stay in business. Either way, taking action is the answer.  We can be justifiably proud of our dairy history even as we recognize that the way forward will always hold new issues, challenges and opportunities. We must take big risks if we would reap bigger rewards. The time has come to start something new, with people who will stop at nothing to achieve it. That is the business of dairy farming.

#6 Are Dairy Boards Closed to Women?

There are many things in the world of business that don’t transfer smoothly when you try making them work in the business of dairying.   One of those areas is women in the Board Room.  In areas outside of agriculture the commitment to woman in the workplace has seen more dramatic changes. “Since 2015, commitment to gender diversity has risen significantly.” For more information, see womenintheworkplace.com. Closer to home, when we look at the dairy industry, we applaud the women who step into managing the family farm but the question remains, “Why are there so few women in the boardroom?” Can we answer honestly?   

#5 Robots are Ready

Everyone chimes in on what size farms should be. Sometimes it is a contentious issue.  Having even a distant connection to the farm, tends to make us want the small, gentle and familiar ways to remain. But that is unrealistic. Evolving with the times has always been part of dairy farming history. Today technology is in our cars, our schools and our churches.  Readers of The Bullvine have made technology part of their every day life. Using economies of scale, large dairy farms are turning to robots. Even if you don’t milk five hundred cows, there are ways that robotics can support your place in the dairy industry. The future means adapting to change.

At The Bullvine we are constantly put in a position of being able to witness the clever, creative and even courageous ways that the dairy industry proactively meets the challenge of changing.

            Genetic Change Dairy Sire Selection

            Cooperative Change: Align, Merge or Die

            Change One Thing: Change Cow Structure

            Change the Ideal Cow

#4 Does Your Sire Selection Need an Overhaul?

Ninety percent of the genetic progress that can be made in a herd comes from the sires used. Just as there are no perfect sires, there is no perfect index that will place the correct emphasis on functions, fertility and health for an individual farm’s breeding program. Progressive breeders need to determine where their herd needs improvement for traits beyond production and type. Changing sires isn’t like changing tires.  Profitability and longevity require a prioritized overhaul that looks at customizing the priorities used to make sire selection decisions.

#3 ATTENTION: Dairy Farmer Cooperatives – Align, Merge or Die!

Decision making and prioritizing are not restricted to dairy owners and managers only.  Everyone drawing from the financial pot of a dairy farm needs to accept responsibility and accountability for the long term sustainability of that dairy herd. Is your cooperative ahead of the challenges or falling behind? Private companies will take on whatever services cooperative ignore. Dairy farmers need to stop being silent.  They must demand dynamic progressive service by their leaders.

#2 Ideal Rump Structure – Does It Really Matter?

Current Holstein breed ideals and standards for rump structure and the emphasis placed on rumps in the type classification programs are only of quite limited value for most herds. Outside rump appearance bears little value in predicting calving ease, longevity and fertility. Conformation evaluations need to include the functioning of the body part and not simply the appearance. Rumps could be a good place for breeds to start in revamping their type classification programs in order to remain relevant to tomorrow dairy farmers’ needs.

#1 Cows of the Future Will Look Very Different

And so our looking back must inevitably lead to where we should be going in the future. The good old days provide stories but a sustainable dairy herd must be profitable. Have you recently heard a dairy cattle breeder speak or write about how cows used to last until they were ten years old and that today cows are one lactation wonders? Should Bullvine readers accept this perception as fact?  For sure yesterday’s cows got us here… Definitely, tomorrow’s cows will be different. In the future cows will function trouble free for many years in large groups on automated farms. They will live in a multitude of environments and will need to be able to produce a high volume of milk solids. They will efficiently covert non-human food to milk. And genetic selection will turn on net returns over a lifetime and how body parts function most effectively. Will your herd find its place in the future?

The Bullvine Bottom Line

No one wants to look back and wonder if they could have done better. There are no sure things or easy answers.  It all depends on you and whether you will take action or not. Here at The Bullvine we are committed to providing information, support and encouragement for each one of you.  Keep on changing, evolving and asking for the best information available so that you can make decisions that make a difference.  Best wishes for an active and reward 2020 and beyond.

Don’t Let Ageism Kill The Dairy Industry?

“It’s Not Too Late to Capitalize on Dairy’s Biggest Asset!”

Economics, politics and poor business decisions are the excuses we give when dairy dollars are going down the drain.  At least, those are the things we blame. However, even without playing the blame game, we feel justified in forecasting a dire future for dairying.  We think it can’t be helped.

            Unfortunately, with all our knowledge, data and assessment processes, we are turning a blind eye to the biggest asset that we have available to us.  Without a doubt, that asset is the next generation of young dairy entrepreneurs.

            We can’t have a future dairy industry, without the input of young dairy people.

“HEADS UP YOUNG PEOPLE!”

            When we look around, there is much to be excited about concerning young people.  Even though their positive stories rarely lead the news, there are many great successes in science, technology, sports and creativity that deserve glowing praise. For example, the Junior who bred the national champion cow or the college junior who created an app that monitors calf health. However, more often than not, these achievements, unlike murder, scandals and political mayhem don’t lead the news but are usually left for a single good news bit at the end of the broadcast, following the weather and after the final buy-our-product ad. And, if they relate to agriculture, they may not be included at all. Thus it is that the first things you’re apt to hear about younger folks in general conversation are complaints about them burying their heads in technology.

“HEADS DOWN OLD FOLKS!”

            Let’s be honest here and forget the ageism.  It isn’t only the younger generations who are burying their heads in technology. It’s all generations.  I am a senior and, although the specific tech uses may be different, many of my peers are rarely seen without their grey-heads buried in their smartphones.  When was the last time you were in a seniors group, coffee shop or grocery store and overheard one side of a cell phone conversation?  

            While we seniors profess not to be addicted, we often lead conversations with “I read on Google…” or “I saw it on Pinterest.” Confirmation proof is easily found. Recent national data (PEW Research Center June 2019) reveals that Americans are more digitally connected than ever before. It reports that approximately 70% of seniors are now connected to the internet and use devices to stay informed, connect with friends and family, shop, choose travel plans and make reservations for transportation and, not surprisingly, to read the latest news. Most dairy farmers are familiar with digital uses that provide data information for their dairy herd from health, to recording, to feed and employee management. The time for negative finger-pointing from one generation to another is hypocritical.

HARMFUL ASSUMPTIONS:

            “TOO YOUNG TO KNOW ENOUGH.” 

            “TOO OLD TO LEARN MORE”

Not everyone in the dairy industry has grown up in the fast-paced, hyper-connected digital world that those under forty years of age have experienced. Having done so, this age group that has developed the ability to quickly cut through the extraneous noise of repetitive explanations, rationalizations and criticism.  Whatever the label, Generation X, Generation Y or Generation Z, by and large, they are focused on what they want when it comes to work and education they expect interaction to be at their fingertips. If the dairy industry is to remain viable and valuable, it has to accept that digital is here to stay.  Adapting to that reality is going to be the key. 

            Traditional education and the ways we move through dairy processes must be enhanced by technology not held back by the way we did it in the past. Hands-on experience and practical skills can’t be taught by osmosis.  While we argue over whose heads are where, education programs – on farms, in colleges, or through industry – are missing out on the practical internships that could grow the dairy industry.

            Everyone on the modern dairy farm has to be open to learning from the cows and about the cows.  That goes without saying.  We have to be open to working with cutting edge technology.  The sources of knowledge are expanding.  We can’t hoard information from our competition, and we definitely can’t keep it from those whom we must entrust with our future. Peers.  We must open up to unlimited access from the largest educational institutions to the smallest device in our hands. Online e-learning about everything from reproduction to genomics to profitable dairy strategies is the only way to keep up and remain relevant.

ARE DAIRY ENTREPRENEURS FOUND THROUGH ENTITLEMENT OR EDUCATION?

            Most non-agricultural industries – medical, computer, engineering – advance as the knowledgebase and practical instruction are passed down to the next group of industry professionals. But when we talk about entrepreneurship in the dairy industry, whom do we name as those who are actually leading and guiding the next dairy-producing generation? Are academic institutions keeping pace with the changing realities?  Did they ever?

            We, as a dairy industry, are justifiably proud of our dairy farm offspring for their work ethic and understanding of the dairy business. It is a great foundation.  But are we confident enough to urge them to make dairy their ultimate career path?  And if that is the ultimate goal, have they received enough training? Training of the right kind?  Are they equipped for what they have to face in the years ahead?

            In the not-so-distant past, dairy breeders grew their businesses through careful breeding, bull selection, and buying and selling to a discriminating market. Over the last twenty years, this has changed dramatically. The economics of modern dairy breeding has made it difficult for an individual breeder to breed an influential sire, thus all but closing down this income source.  The economics of a profitable dairy herd turns not only on “cow knowledge” but also on “cow science” and when a dairy entrepreneur overemphasizes one at the expense of another, it has a dramatic impact on dairy profitability.

THE ENTREPRENEURIAL BANDWAGON

            We can’t have a dairy future without people experienced enough to run dairy farms. Instead of whining about the downfalls of the next generation, we need to engage with them. We need to be open about the downside of dairy entrepreneurship.  It can be hard, thankless humbling, lonely, and a precarious career choice.  It requires focus and a long term outlook coupled with a commitment to sacrifice.  Ask yourself: “Does that sound like the career you signed up for 20, 30 or 40 years ago?” We must face the fact that future success is not guaranteed.  Share what you have learned about personal freedoms, work-life balance and the risks and rewards of being a dairy entrepreneur.

            When we started in dairying, more than likely, people spoke to us in terms we understood.  We had a vision for what we thought we were facing. Does anyone talk to today’s young dairy hopefuls about being an entrepreneur on their terms?

            Like the other, more traditional professions, we need to aggressively advance our areas of education and training in entrepreneurialism.  Andrew Bachelor a social media influencer and entrepreneur was told by a college professor, “The job you will have ten years from now doesn’t exist today.”  How do we apply that vision to the dairy industry?  “The dairy farm you will have ten years from now doesn’t exist today.” Entrepreneurs in most thriving industries are not born and bred into their positions. We apply the word entitled to the younger generation but aren’t we the living examples of entitlement? We are if we expect to maintain the status quo at the expense of evolving to meet the needs of a changing world and a changing customer.

WHO ARE THE DO-ers? WHO ARE THE BOO-ers?

            And this brings me one more message for older dairy entrepreneurs. You can never overshare your experience.  Share how you learned.  Share how you built your dairy from what it was when you started to what it is today.  While the methods and motivations may be somewhat different, all ages can relate to the passion and will to succeed.  All ages need to be ready to try new things if we want to get from where we are to where we want to be. We need to find a way to combine the cutting edge of technology that will keep us up with new ideas with the steadying business experience that years in the dairy industry provides. When both groups work together, the entire dairy industry benefits.

            Something great doesn’t happen without problems, near misses and even failures. We can’t avoid these hurdles, but they only become full failures when we allow them to become full stops. Instead of hauling out the criticism, we need to praise the doers. Cheer the attempts. Analyze and offer concrete suggestions.

THE FUTURE BUILDERS                         

            All generations need to recognize that the future success of dairying will be built on giving each other – young and old – the opportunity to try … and to fail. All of us have had experience with difficulties.  If someone hadn’t had our backs, we wouldn’t be where we are today. We tend to let the years shine a rosy glow onto everything.  We can’t change the past, but we can accept where we are.  We can hand off to those willing to continue on. The foundation for the future will be built on great dairy cattle and dairy people, of all ages.

THE BULLVINE BOTTOM LINE

We can be justifiably proud of our dairy history even as we recognize that the way forward will hold new issues, challenges and opportunities. We must take big risks if we would reap bigger rewards. The time has come to start something new with people who will stop at nothing to achieve it. Together.

 

 

 

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FRENEMIES at the FARM GATE!

Dairy farming is not what it used to be.  DUH. The only way to get paid for your milk is to provide it to people who want it in the way that they want it.  We are so convinced of this at “Specialty Milk Equals Money Everyday” looked at processors and consumers and the products that they want and will pay for. Successfully reaching this evolving market might require that as dairy producers, you have to change your mind about some aspects of getting the milk that you produce to the marketplace. Having said that, you may read this and rank yourself with those who are convinced that there is no need for you personally to change. Even faced with the incontrovertible facts of today’s overproducing, underpaying, profit losing dairy industry, we say, “I’m not changing.  My mind is made up!”

To date, your view of the world has provided you with a certain amount of dairy-producing success! In the past, there have been times when your view of the world was very different from the actual world, and you held firm to your course and made it through. You are crossing your fingers that holding on this time will work again.  However, past and present are no longer in step with success.  “The past foretells the future” only works when there is money in the bank, healthy animals on the farm and an ability to ignore all signs of desperation and disregard for the agitated voices at the farm gate who are calling to you to listen to them!

Choosing Friends Over Facts

Regardless of what side of the farm gate you identify with, we dairy farmers, like the dairy animals in our pastures are herd animals. We are happiest in a non-threatening and bonding environment. We do not want to be cast out or separated from the herd. Where the herd goes, we go.  If the herd says, “farmers are producing unhealthy products”.  We agree.  If the herd says, “The government will save our farms because we are an iconic part of our country’s history.” We sit.  And wait. We don’t believe these statements because they are correct.  We believe them because doing so makes us part of the group and we want to look good to that group. The statements are factually false, but socially accurate. When having to choose between the two, we often select friends and family over facts.

Friend Or Foe.  Who Do You Know? Whose Side Are You On?

There are so many truths in the food industry.  Milk is bad. (Lactose intolerance is real.) Farm factories are bad.  Small farms are good.  (Dairy intolerance is growing.) Pet owners love cows.  Dairy farmers mistreat cows. (Dairy farmer mistrust is on the rise.) While seeking, truth, we all strive to be on the blameless higher ground and, at the same time, to be connected with like-minded friends.  However, when opposing alignments regarding issues of health and family are affected, our openness becomes inflexible, and we dig into our protectionist position.

People who align themselves against what they call factory farms or what they see as animal mistreatment or what they perceive as destructive environmental practices, do so because they feel it keeps them belonging to their chosen group. 

The best way to change their mind is to sit down at a meal together.  Something about handing bowls of food around or even asking a stranger to pass the milk pitcher draws us closer than the usual divisive influences of where we live, how we speak, and what we wear.

Repetition Is The Law

The number of people who believe an idea is directly proportional to the number of times it has been repeated during the last year—even if the idea is false. For this reason, we need to learn not to keep attacking every piece of misinformation or unsupported fear-mongering. In frenemy situations, time is better spent championing good ideas than tearing down bad ones. There is no point in endlessly explaining why bad ideas are bad.  You are merely flamming the flame.  Feed the good ideas and let the bad ideas die of starvation.

“I Can’t Let These Idiots Get Away with This”

If the goal is actually to change minds, then I don’t believe criticizing the other side is the best approach. Like it or not, we are the voice of dairy farming.  Is it confrontational?  Is it huffily arrogant? Are we running for cover?? Must we win at all costs? OR. Are we as producers willing to not win in order to keep the conversation going? It isn’t simply in social settings.  The conversations need to open up with processors too. And with nutritionists and veterinarians.  In fact, with everyone we work with in the line from dairy stable to table

“I Want What You’ve Got!”

With so many hands lining up at the farm gate, we may perceive that we all have different interest. As stated, these competing interests involve feed suppliers, nutritionists, and veterinarians, to name a few. Even dairy associations join the us versus them, national versus state or provincial, battles.  We get so wrapped up in gaining an advantage that both parties lose focus and fail to provide the needed services that make the dairy industry relevant in the modern marketplace. In-fighting over shares of the pie is irrelevant if nobody in the marketplace wants the pie. 

Who’s Your Frenemy Today?

As the industry is challenged, organizational factors create new bands of frenemies around leadership, management and even core values.  Furthermore, something as simple as scarcity of resources can trigger new alignments and new conflicts.  A better solution would be to work together to find a replacement product or to prioritize the areas with the most urgent need.

In Dairy Wars There Are No Winners

It is ironic that a quick look at potential conflicts within the dairy industry can be quite extensive:

  • Breeds vs Milk Recording
  • Milk Recording vs Cloud Software
  • Scientists vs Breeder Cow Knowledge
  • Traditional dairy bull breeders vs AI
  • Small vs Large Dairy Farms
  • Nutritionists vs Vets
  • Show Breeders vs Production Breeders
  • Animal rights vs Dairy Farm animal management

We are so caught up in winning that we forget about connecting.  It’s easy to spend energy, labelling people rather than working with them. Our inter-industry fighting distracts from the biggest threat to the entire industry, which is out there and growing exponentially:

Milk vs Milk Alternatives

Is Milk A Healthy Diet Friend Or A Dangerous Health Enemy?

This is the core question that the dairy industry needs to address.  Articles such as the one by NBC News Health Editor, Madelyn Fernstrom, (July 26, 2018) “Is milk really good for you? “is a good starting point for fact-based discussions of the issues surrounding milk as a nutritious food source.

The Bullvine Bottom Line

The very fact that we are producing a food product means that we directly impact the personal health, family health and social lives of our customers. We don’t want to win a conversation. We don’t want them to change their minds about liking farmers or disliking modern farming.  We want consumers to enjoy delicious healthy food. We need to establish trust. If we can manage to be kind first and be right later, we can make good progress at turning frenemies at the farm gate into friends in the food aisle.

 

 

 

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ROBOTS are READY…. Not Too Big. Not Too Small. Just Right.

“We farmed before the invention of electricity, tractors and silos and never dreamed that a time would come where we could be watching live weather forecasting, while we worked the farm fields in air-conditioned comfort.” My father, George Heatherington, 1999.

This opening quote may not include the modern technology that you now take for granted, but the point is that not so long ago, automation had not yet made it to the farm. However, as each new invention came along, it prompted new ways of working.  Then, as a result, specialization of animal genetics and crop production started to evolve. The chain from farm gate to consumer also expanded. It quickly grew to include refrigerated transportation, advanced processing plants, focused milk marketing and giant retail grocery chains.  Even as this was happening, those moving off the farm began to romanticize, “the way it was.”.

“Big or Small … Food Production is the Goal”

Everyone chimes in on what size farms should be.  Sometimes it is a contentious issue. Having even a distant connection to the farm tends to make us want the small, gentle and familiar ways to remain.  But that is unrealistic. The only real goal is that there must be enough healthy food for the consumer. The UN estimates that the world population will rise to 9.7 billion in the next thirty years.  Old ways aren’t fast enough, big enough or safe enough to meet those needs. One of the noticeable differences is that we are going to lose the heritage farm scenes that fed small numbers. But that doesn’t mean that modern farmers are going to stop putting generations of homespun passion into dairy production.  The systems must change. Evolving with the times has always been part of dairy farming history, but human farmers and dairy cattle are still the driving forces behind milk production even as it responds to the necessity of going high tech.

“Here Come the Robots!”

Technology is in our cars, our schools and our churches. In our lifetimes, everyone reading this article has witnessed science fiction technology move from books and movies and into our everyday life.  Robots in the house clean carpets and floors and manage heat, lights and appliances. We have smartphones in our hands wherever we go. Robots are on the farm, increasing production yields. Drones are overhead.  Tractors are managed by remote control.  Robotic arms are in the milking parlor.  Innovative applications are being created and are quickly evolving as new ideas propel new inventions, and the old ones become obsolete.

“It’s Your Turn. Turn to Robots.  Turn A Profit”.

Using economies of scale, large dairy farms are turning to robots. In 2017 Whitney Davis writing for Dairy Business News wrote, “At present, there are approximately 40 herds of over 500 cows or more in North America now using robots.” Just one year later Doug Reinemann reported in Wisconsin Farmer that “the latest statistics indicate that a total of more than 200 dairy farms in Wisconsin and Minnesota and more than 300 in the United States, and upwards of 500 in Canada are equipped with robot milking units.” This is exciting news, and from my des, I found myself asking the question, “Faced with closing their doors, what is stopping the smaller dairy herd from using robots?” The answer is a game changer.  First, answer money.  And if you don’t have it in your current milk situation, how could you even think of going to robots?  Many desk-dream ideas come to mind. Milk fewer cows. Get higher production.  Convince financial and herd consultants to find the most profitable way to introduce robots to your herd. Robots are leading the way to the future.  Financial support, rules and regulations and all the details that make this change feel like running-in-cement, make it not feasible for the dairy farm that is already bogged down.

Larry Tranel at IOWA STATE UNIVERSITY Extension and Outreach is a great resource for up-to-date information on Milking Robots.  There you can expand on the following points.

What’s UP with Robots?

  • Reliability, consistency and efficiency.
  • Volumes of herd management and analysis information (100 measurements/milking).
  • Cows eat more meals.
  • Higher production per cow (from 10% to 30%).
  • Pregnancy Rates go up.
  • Milk quality payments go up because of reduced Somatic Cell Count.
  • Cow longevity increases.
  • Return on Investment.
  • Cows thrive on consistency and predictability.

What’s Down with Robots?

  • Total Milking Labour – 75% decrease.
  • Hours spent on Heat Detection – 70% decrease.
  • Hiring, training, and overseeing employees – decreased 37 minutes per day.
  • Labour savings valued at $44,030 per year.
  • Lameness is decreased.
  • Cows are down …. They are resting more.
  • Less Illness.

Adding up all these positives that are potentially available, it is more than worth the effort to find the way to make robotic milking possible.  No robot can find the most workable solution for your situation.  But you can. Everyone on the dairy team has to be open to all “what if” scenarios.  Of course, turning to robots involves risk.  And yes, doing nothing is definite.  Definite failure.

“Change the Dairy Tale”

Everyone loves a good story.  Dairy farmers often regale friends and family with their passion for the dairy lifestyle.  Lifestyle is great, but it costs money.  And then there’s the other side of the story. Too often, dairy consumers are telling the tale about factory farms taking over America’s pastured past.  In 2019 we need to move beyond Old McDonald’s farm.  Today’s fairy tale is more relatable to those ones where the wolf is at the door. We need to think of the clever turnabout where Red Riding Robot saves the day!  Wouldn’t it be ironic if all the technology that got us to this dangerous precipice turns from villain to hero by saving the dairy industry?  It isn’t technology that is to blame for where we are.  It is whether we use it effectively or not. A story won’t make or break your dairy operation.  The story of what you do will. Kids in our public schools are making APPS.  Some are constructing 3D printers.  If children can rewrite the story.  So can dairy farmers.  Not too big.  Not too small.  Just right.

“Don’t Fight Change. Fight for the Future”

So you’re not a factory farm.  You don’t milk 500 cows.  What is your niche? You need one.  Whatever you do best, you need to make that your place in the dairy industry. Can you and a neighbour join forces the way corporations do to make your dairy production viable?  By harnessing the strengths of two smaller but convenient (to each other) operations, perhaps you can produce more efficiently to a specific demand of your local processor or local consumers, as Bullvine author Murray Hunt wrote in, “Specialty Milk EQUALS Money Everyday”.

“Robots Beyond the Farm Gate”

While we are growing accustomed to robots working beside us on the farm, we need to encourage the same creativity and invention beyond the farm gate. For instance, warehousing and shipping are two places that also need to evolve. Most often, these areas trend toward larger is better.  We need to creatively seek ways to ship our dairy products in more specialized and smaller, faster more accessible ways.  Small shipments could mean more specialization and also that dairy aisles don’t have those empty shelves that are part of the empty pockets of milk producers at the front lines of milk production.  We are not being loud enough in demanding research that improves the ways we get our product to our customers. Huge savings in manpower are needed in the processing and delivery of milk products.  If dairy farms are robot ready and the linking dairy service industries are not, it is literally counterproductive for everybody.

The Bullvine Bottom Line

There is always the option of doing things the way they have always been done.  Unfortunately, profits aren’t showing up with that same repetitive frequency.  It’s time for dairy producers to open their gates, minds and dairies to change. Whether it’s mechanization or clever partnerships with neighbours, or creative financing or robotics, those who understand and want to remain in the modern dairy economy must eagerly find workable solutions to labour and production issues.  Regardless of size, those dairies who are ready to change and evolve are the dairies that will remain and prosper.

 

 

 

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Is it Time to Quit Dairy Farming?

You make entirely different decisions, once you have answered the question posed in the title of this article. Have you failed or are you simply frozen in indecision? Are you facing bankruptcy, or is there a chance for recovery?  Have you nowhere to turn and nothing you can do?  Are you in the race? Or have you been eliminated?

“It’s only a matter of time before there’s nothing left.” 

With heart pounding certainty never before have dairy owners faced so many years of devastating downturns. Caught in the crosshairs of an economic and political climate that could continue indefinitely, even the most persistent are finding it difficult to find ways to keep their farm solvent. There are major debt loads. Personal guarantees are due. Family members and even young children are being negatively affected as they see that their family’s hopes and dreams disappearing. There are many who, finding themselves in this situation, would throw their hands up in despair. 

“Postpone The Pity Party”

I say this with no intention of minimizing the seriousness of the situation your farm is in. -I am not mocking it either. It is almost a given that rejection, failure and unfairness are a part of today’s dairy business life.  For years, one crisis after another has not only chipped away at producer income it has chipped away at producer confidence.  We can’t change what we have no control over, but we can control how we react to it.  No matter how tough or unjust the circumstances, there is always some positive forward action to be taken.

“Who Are You Going to Call?”

When self-esteem is at an all-time low, no one feels like making any call and talking about it their troubles.  So do it anyway. You have nothing left to lose. Make those hard calls.  Talk to creditors, bankers, family and counsellors. When you are down and feeling desperate, you need to look for that needle in a haystack piece of information that could make a difference. Suffering in silence is just as demeaning as blaming everyone and everything else. There is absolutely no room to continue with the romantic notion that dairy farming is going to magically right itself in time to save you, small dairies, your county or, depending on where you live, your country. The dairy industry is big business. If that is something you can accept as part of your dairy reality, then there are a few more things you can consider, when attempting to change the downward slide.

“Talk to the Leading Edge Not the Bleeding Edge”

Fifty years before you started farming, what did dairy farming look like?  How has your dairy changed during your tenure?  Are you expecting or hoping that change will stop now?

For a moment, ask yourself where the industry is currently succeeding.  What size is the most successful?  What size is unsuccessful? What business decisions are producing profits? What three things distinguish leading edge dairies from those who are bleeding money? Seek out ways to meet with, connect with or, at the very least, read about those who are rising to the top. Get the details on cash flow, mechanization, using new technology, nutrition and genetics and robotics. Are any of these relevant to your family dairy situation?

“Talk to the Family On the Front Line”

Having an open discussion with family members about the severity of the situation is probably the hardest conversation you will ever initiate.  As much as we would like to spare loved ones or protect them from stress and worry, this isn’t a decision from which they can be excluded. You may even be surprised at how aware everyone is.  Do your best to provide a clear explanation, providing numbers and dates and other relevant information that is true right now.  Don’t cite the past.  Don’t fear the future.  By stepping outside your comfort zone, show those you love that the best way to conquer fear is to face it head-on.  Allow them the time to ask questions, show fear and lay blame.  When everyone is on the same page, you will have an idea of what the next priorities should be.

  • Keep running the business. If you do decide to sell, don’t showcase that you have quit.
  • Get your paperwork in order. In one place.   Do it now!
  • Get rid of everything that isn’t working. These things not only slow you down, but they also bring you to a complete stop. Think broken equipment. Or it could be cows with more sentimental value than production value. Sick animals that are taking your time away from your priority producers.
  • Don’t spend money on new field equipment or on maintaining and repairing your own. Work with a custom operator to evaluate what can be sold and how your land and crops can be part of a business arrangement. Focus on efficiency. Crops or milk? What are you better at? Producing crops or managing cows?
  • If you decide to focus on your milk-producing cows, get the most from the best and sell the rest.

Once you give this area your focus, you will find more ways to put your money where the money is!

“Money Talks!”

Money is the beginning of your recovery. Talk to everyone who is on your money list

  • Those who want your money.
  • Those who have money.
  • Those who owe you money.

If possible, call together your lenders.  Have the same honesty and transparency with them that you and your family have gone through.  Don’t stop at the status quo.  Come up with at least one alternative.  Every person or business with a hand reaching into your pockets would also have the willingness to provide advice, information or even capital based on what they have learned from their connections to dairy businesses today. The goal is to seek a win-win for all parties.  Of course, in any new restructuring of the business relationship, there are risks.  The reward is to come up with strategic decisions that make the future viable.

“But Can You Bank on It?”  

Many dairies are well beyond a simple cash crunch.  Realistically more credit is not the answer for either side.  Have discussions about what options there are before foreclosure.

Financial businesses have issues with profitability too. They can’t simply cut off clients. Work with them from the idea that nobody wins when a dairy must close.  Be open and honest. Don’t simply fold. Discuss which is worse — write off or write down or is there a workable plan that can be put in place.  It goes without saying that those who owe you money must pay up. Now.

“Givers. Takers.  What Do Your Suppliers Do Best?”

Take a hard look at those people, companies and teams that you do business with.  If they submit invoices to your dairy, can you equate that expense with the value added that they provide? Suppliers are part of your team, and this is a time to expect more from everyone on that team.  Once again, off-farm businesses like these suppliers could offer a different perspective on your situation that might be helpful. You recognize that you can’t stand still.  It is time for all your health, nutritionists, equipment and feed suppliers to step up too!  Expand your discussions.  Nutritionists may have a business idea.  Veterinarians may suggest different animal housing management. Expect more or part ways. Ending one of these relationships may seem har, but how committed are they to your success?  What role do they play, or want to play, or should they play in your future?

“All I Ever Wanted….”

Facing your dairy crisis will make you repeat this mantra often, “All ever wanted to do was to milk cows!” Today you are milking all right, but you are about to lose it all if you don’t change something? Are you frozen and unable to do anything because of things you will not do?

In other businesses who (like small agriculture) have been squeezed out by economies of scale, it is common for the management and staff to be hired by the new ownership team.  However, in dairy, this type of takeover has been deemed distasteful and gets rejected for not being a viable solution. Before walking away, ask yourself where you will find the best place to use the skills you have spent your working life developing.  Can you afford to be unemployed? Where can you cash in on the abilities you already have? You are your own best asset.

“Seller Beware! Buyer Be Informed”

If you come to the decision to sell, don’t let the decision break the spirit that has brought you this far.  Your mental and physical well-being stands well above everything else you face.

You have come to where you are by doing your best. The optimism of dairy farmers is part of your character, but there comes a time when enough is enough.  In facing accountability, there is much that has been beyond your control.

  • Dairy market turmoil
  • Natural disasters
  • Sustained low commodity prices
  • Droughts.
  • Seasons (such as the current one0 where the planting window may close entirely
  • Unrelenting mental stresses leading to depression and health issues
  • Political talk is cheap. Political help isn’t enough.
  • The Opioid crisis.

You alone cannot turn any one of these around. Nor should you try.

At this point, your best step forward may be to take a step back and decide to take care of yourself. You are worth it.  You are needed for who you are as a person, not only as a dairy farmer.  Seek advice. Get spiritual support. Do what is best for your good health.

THE BULLVINE BOTTOM LINE

Regardless of where you are, focus on today.  Focus on what you can START.  Start something new.  Start a new change. START OVER.  Remember how many times you have heard, “Life isn’t a sprint. It is a marathon.” We can look at dairy and say, “Dairy isn’t a mad dash.  It is a long distance relay.” Love your team.  Love yourself!

 

 

 

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Everybody’s Kicking The Milk Bucket

There is a growing urban-rural divide. Somehow being a dairy farmer —in the public eye — is much harder than we thought.  From the public side, the reported news, alleged abuse and videos are the information sources that are galvanizing activists and inciting angry mobs.

THERE IS A NEW URBAN PASTIME- It’s called, ‘Finding Fault with Farmers’
THERE IS A NEW RURAL PASTIME-  It’s called, ‘Finding Fault with the Consumer.’

Did you ever notice how everyone has a family roots story about their loved farming grandparents from long ago?  But somehow today having smelly noisy animals next door and equipment running while you are enjoying sitting outside in your yard … is annoying.

Did you ever notice what saints farmers are when they are hauling something for the school, or church or sports team …but, as a group, those same appreciative people feel farmers are trying to rip them off with their farm practices – pesticides — and rising prices in the grocery aisle?

Every one of us is a saint in isolation. However, when our particular group, urban or rural, gets targeted in the news, that’s when our real weaknesses, flaws and shortcomings are exposed. Of course, we in agriculture have no reason to find fault with those who consume the food we produce. Because if we did, we would by guilty of the pot calling the kettle black.  Blanket assertions that all consumers are misinformed is offensive too.  Both sides share responsibility and accountability for actions taken.

THE COLLISION COURSE BETWEEN
GROCERY AISLE CONFIDENCE and NEGATIVE PRODUCER PUBLICITY

When we look at the day to day exchange between dairy producers and dairy consumers, we seem to be offering fresh milk, cheese, butter and dairy products to a more and more alarmed consumer. The days are gone when people were more hands-on in their own food preparation and trusted those who were in the business of growing the products they needed.  Consumers back then recognized that no one farm could do it all. 

Today, from the business side of dairying, it is easy to resort to a broad scale negative branding of all consumers.  The condescending observation that “Consumers don’t produce anything but criticism.” ignores the positive impact resulting from push back from the consumer. These advancements include banned tail docking, new dehorning protocols and strict regulation of antibiotics and change for the better that have happened in part because of pressure from activists and/or consumer demand.

BULLIES, VICTIMS and THOSE WE LOVE TO HATE

Shocking daily headlines bombard the consumer with a growing list of offences from food waste, to hunger and include video evidence of inhumane livestock conditions. As a result, farmers are compiling a growing list of offences committed against them. These now include verbal harassment, trespassing, intimidation and even death threats.

Does spending money automatically give the non-producing consumer the right to criticize producers? Certainly!  However, from the rural side of the fence, constructive criticism appears to be turning into bullying power.

“CAN YOU BELIEVE IT? “

It is easy to become cynical and decide that the consumer’s opinion of farmers is irrevocably damaged. “People don’t believe what farmers tell them.” because “farmers benefit from doing it wrong!” Consumers always seem to believe what is shown to them on video news, especially when it declares that agriculture has been caught in the act. It is easier to believe news even when it comes from what a friend of a friend reports as real, then to let their own reasoning ask the second question, “What is the big picture here?  What is at the root of the problem? Who stands to gain from this situation?”  

On the positive side, real conversations and opportunities for actual on-farm experiences are helping consumers make sense of the science of food production.  Will this do anything to dispel the urban legends about farming that are so easily recited?

For example, mention methane and somebody will inform you that cows are the problem.  In fact, when it comes to livestock, cows are the primary methane offenders. Each animal releases 30 to 50 gallons a day on average.  But cows are not the main offenders in methane production.  Most methane emissions come, directly or indirectly from humans.

  1. Decay in landfills.
  2. From plastic bags that when heated by sunlight or soaked in seawater emit methane.
  3. Leakage from the oil and gas industry (1/3 of all methane emissions).

WHAT YOU DON’T KNOW CAN HURT YOU

When I was growing up, there was a common proverb, “What you don’t know won’t hurt you.”. The idea is that by remaining ignorant or uninformed about something, it allows you not to have the sense of responsibility to worry or think about it. 

Imagine overhearing this conversation; “How much did your dairy lose last month? Or “Did your milk processor raise their prices this month?” Or “Is producing milk harmful to animals or people?” What about “Can consumers afford to drink milk?”  “Are the stories about animal abuse real or faked?”  If the answers are always a version of “Don’t even ask – what you don’t know won’t hurt you!”, then it is time to move beyond being uninformed.  Whether it is in the grocery aisle or the milking parlor, what you don’t know can and will hurt you!

FAIR OAKS FARMS … IS IT FAIR?

There are those who feel strongly that dairy publications should refuse to produce, share or report the negative news such as the horrendous video shared on social media and alleging that animal abuse was carried out at Fair Oaks Farm in Indiana. The reasoning is that news reports such as this are so extreme and incendiary that they destroy any hope for maintaining the credibility of dairy food producers. Having said that, I believe anyone contributing to cruelty – animal or human –should be prosecuted. When does seeking justice cross the line to seeking vengeance?

“UNDERCOVER or UNDERHANDED”

Because these “groundbreaking investigations” by such groups as Animal Recovery Mission (ARM) are only shared on social media, how do they represent justice? Is the ending of abuse to animals really the goal?  The headlines shout of farm owner deception driven by profit-seeking.  Who profits when sensational videos convince consumers to give up animal products?

BITING THE HANDS THAT FEED US

Reality says that we need dairy producers to produce and consumers to consume. Jumping on the bandwagon of criticism isn’t working for anybody. On the one side, there is the urban bus rolling by the fields and passengers pronouncing indignantly against what they can only partially see.  From field level, the farmer managing machines, milking cows and raising calves knows that it isn’t as simple as it looks from a drive-by viewing.

It is easy to find fault.  It is hard to provide food. Today Canadian farmers feed 120 and supply products to 150 other countries.  US farmers feed 155. Food production has big needs.  Food production cannot be met using past measurements and romanticized visions of family farms. Will consumers ever understand the enormity of that problem, or will they continue to turn their support toward sensational headlines and away from the food producers?

“ LET’S GET RID OF THE FARMER”

We pay lip service to the idea of dialogue. If we, as farmers, don’t allow consumer dialogue are we guilty of assuming that all our current practices are above reproach and need no alteration? This is an unrealistic conclusion, no matter what business you are in. There is always room for improvement. This leads us to the question, “If consumers don’t trust farmers who will they trust to provide them with food?”

Is food provision the only problem farming causes?

Having raised that question around the family table the other day, a non-farming relative asked, “How much carbon does a farm return to the environment? Shouldn’t farmers get a carbon rebate, if the rest of us are paying a carbon tax?  Another time, a frustrated farmer at a social event stopped a conversation cold with the observation, “If we can’t do anything right, why have farmers at all?” We need conversations.  We need answers.   We need farmers.

THE DAIRY “RUT” MEANS RESPECT, UNDERSTANDING AND TRUST

It is often hard for those digging themselves into a rut to dig themselves out. First, we have to recognize the fruitlessness of some of our actions. What is the point in resorting to what is negative, when there is no balancing appreciation for the ultimate goal, which is to produce healthy food? Both sides can agree on that.

Healthy food production needs an inspection of soil, crops, water, pests, waste management, harvest and storage methods, energy, labor and sales supervision.  Oversight by governments, federal and local, needs to be relevant, responsible and accountable.  Having said that, we cannot legislate our way to a healthier greener food system. 

THE BULLVINE BOTTOM LINE

Farmers and consumers need to recognize their need for one another.  Open communication is not about embarrassing each other.  It is about empowerment. Of both sides.

 

 

 

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Are Dairy Boards ‘Closed’ to Women?

Dairy farming is not a career for the faint of heart.  Whether your focus is on the cows in the barn or delivering products or services to those who work with cows in the barn, you face many challenges.  If, in addition, you are female, you also face being sidelined or ignored when it comes to leading boards of directors or being selected to join those making decisions for the dairy industry. In agriculture, we like to see ourselves as immune to the faults of Fortune 500 businesses. However, when it comes to combating gender stereotypes and championing the cause of women in leadership, dairy has its problems with putting ladies on the ladder to success and welcoming them to the board room table

MENTORS, ROLE MODELS and MEN’S SHIRTS

In 2019 there are still far fewer female dairy farm owners than men.  Most veterinary, financial, suppliers and dairy support businesses reflect this same inequity of gender in their managers and leaders.  Not only do ag women earn less on average than ag men, but there is also an added economic punishment for being the only sex that can bear children. This is not new. Woman multi-task and we do it well.  What is new is that woman are asking to be recognized for their abilities not punished for their gender differences. Women want their leadership voices to be heard.

Dairywomen take ourselves seriously, and it is time that our industry did that as well.  We are professional, efficient and effective in the dairy world. Let’s be recognized for that.  We know how to mentor and be mentored by those who are successful. Oh – and when we do represent our business in the public eye let’s find a way to brand ourselves – not as company men in pants and shirts – but in professional attire that is appropriate to the work being presented. Too often, the company dress code requires women to look – uncomfortably — like men. Company colors, yes!  Company clones no!  Celebrate the uniqueness that makes a difference to success!

MISSES, MRS AND MYTHS IN AGRICULTURE

The mothers who raised farm daughters in the past emulated their mothers and added their experience to the teaching.  We all have stories of female farmers who handled the bookwork for the family-run businesses.  Their meticulous records of inventory, purchasing, banking and employees were a model of management for any successful business. Learning from their office style desk was a good start for career management. Women learned their passion for dairying in the barn, in the fields and in the office.  When it came to careers, the expectation was to continue to take a role in making effective changes wherever they were needed.

Universities report rising numbers of women in agricultural courses.  In some, women outnumber the male students.  This is encouraging when there are many problems facing all sectors of the agricultural industry. Economics, animal genetics, political and human sciences and technology need to have strong leadership if dairy is to be relevant in the future.

However, when it comes to the business world and companies that lead the way in agriculture, the gap is once more a wide one between the genders.

So, what options do today’s dairy girls have? Do they ‘man up’ and become ‘one of the boys’ in the background or accepting lower levels of decision making or do they turn their years of experience on the farm and their passion for dairying into an ownership and management career?

A WOMEN’S PLACE IS IN THE BARN.

A WOMEN’S PLACE IS ON THE BOARD.

Where is a woman’s place?  Why are there boundaries?  We spend much time applauding women who step into managing the family farm, but recently the question has turned to “Why are there so few women in the boardroom?” of dairy associations, boards and councils?

Unfortunately, we live in a world where having just one woman on the board or senior management team of an ag company is seen as “progress”.  Sadly, it is also true that some companies have yet to appoint even one woman to their board.  Statistically, we know that for every 100 men promoted to manager positions, only 77 women are promoted and that women are more likely to take a top spot in a revolving door capacity, filling positions previously held by a woman. Is this happening in the business you work with and support?  Issues such as compensation and placement in the boardroom still have some way to go before equality is reached. Does it happen on your dairy board or farm-related business?

FEARLESS FARM FEMALES. FIVE CHARACTERISTICS

  1. Women are not embarrassed to be females in agriculture. They’re empowered.
  2. They don’t see their position as a women’s position but as a dairy position.
  3. No matter where their dairy job takes them, they always study to learn how to do it efficiently, effectively and economically.
  4. Flex time is prioritized according to the goals of the organization.
  5. They care more about leading than about being liked.

You probably have all kinds of questions arising from these five statements.  Of course, any one of them could be a source of conflict.  The team that is involved can make an enormous difference in the ability of both men and women to succeed. The entire team has to buy into finding solutions. The dairy industry is facing challenges on all sides and maintaining a viable dairy or service company is becoming more and more difficult. It is a huge learning curve for everyone – male or female – who is motivated by a desire to do what is best for dairy.

Woman face a double-edged sword. Being a woman in a male-dominated environment offers an effortless point of difference.  Woman and men are not exactly the same. We can be fearless.  We can charge on. Or we can be left alone in the spotlight that seeks out and highlights every weakness and blames it on gender.

DOES BREAKING THE GLASS CEILING AUTOMATICALLY LEAD TO THE GLASS CLIFF?

Perhaps, like me, you have been encouraged by the progress women are making in all aspects of the dairy business? As an industry, we are recognizing that we can’t afford to overlook half of the people that could be involved on the basis of gender alone.  We love stories of women having success in turning things around.  That is all good.  However, these are not the easiest of times to take a leadership role in managing a dairy or a dairy business.  What if things not only don’t change but what if they fail entirely?  Reasoning says that either outcome is possible in today’s problem-ridden climate.  However, there is a new term that is being used when this happens to a woman. It is called the Glass Cliff.

The metaphor of the glass cliff evokes the idea of women who have risen higher are now in a precarious position.  They are teetering on the edge, and their fall might be imminent. It has been suggested that women are being set up to fail. They earn leadership positions at the time when conditions are at there worst. Are they victorious, or will they be victims? When they fail is the too often voiced opinion for the outcome, “Women can’t lead.”

FREEING FARM WOMEN – AND MEN – FROM GENDER STEREOTYPES

We are always more comfortable when we feel we are in the right place at the right time and doing the right job. Such serenity is hard to come by in this age of instant pictures, news and studies that have the purpose of moving us to an uncomfortable place where we will buy, sell or change something and, in so doing, benefit the company that has raised our needy awareness. 

In the case of gender stereotyping, we are quick to recognize when it applies to our own gender. In my case, wife, mother, grandmother, being around men much of the time, I can’t help but question if they recognize their own stereotyping issues as well. 

Male Stereotypes:

  1. The Dad at Home
  2. The Dad at the Playground
  3. The Dad in the Kitchen.

I’m sure you can add more to this list if you think of those groups that have an unconscious bias against men. It shouldn’t be about gender, should it?

At the end of the day, it boils down to what we receive credit for.  We seek to please.  Sometimes I wonder why men get an “Atta Boy” for babysitting on the weekends. Old boy’s clubs are renowned for glad-handing and back-slapping when a project is successful. Why is that an exclusive club? It shouldn’t be about gender equality. It should be about ability.

ARE WE READY TO GET THE WHERE-DO-WE-GO-FROM-HERE MINDSET?

We can’t say we have looked at gender stereotyping from all angles until we consider today’s technology.  A UN report has said that virtual assistants such as Alexa and Google Assistant reinforce gender stereotypes by portraying women as “subservient”, by relying on female voices. As in anything, you can criticize until the cows come home, but what can you actually do about it?

Here are some practical strategies to talk about in your dairy workplace.

  1. Vary between ‘feminine’ or ‘masculine’ skills sets or attributes as needed on the Board.
  2. Focus on the positive elements of the Board goals instead of dwelling on the negative.
  3. Speak up about discriminatory selection or promotion practices
  4. Call for Board recruiting practices that actively encourage women to apply
  5. Support fellow women in leadership in the workplace.

THE BULLVINE BOTTOM LINE

We seem to be in a bit of a time warp. It is encouraging to see the steps that have put a million little cracks in Ag Leadership glass ceilings in the last 20 years. I’m grateful for women who run their own dairies, cooperatives, supply businesses and veterinary and health services.  My hope is that as the next generation of women can continue their dairy passions and have careers that will see them soar to unlimited possibilities. The doors are open.  To everyone.

 

 

 

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Hey Dairy Industry: Are We Making Progress or Are We Just Circling the Wagons?

In the first quarter of each new year, one of the highlights we enjoy is the opportunity to take part in seminars, conferences and annual meetings that focus on the future of our dairy industry.

Murray and I had the opportunity to attend NDHIA Conference where I knew we would get to meet committed dairy people from all sectors of the industry. Recently, Murray has also enjoyed speaking at several meetings, and The Bullvine and Milk House platforms are filled with lively discussions of what is good, bad and ugly about the future. Canadian Dairy Expo is another source of information and inspiration.

NDHIA Repeats the Mantra – Connect. Collaborate. Be Credible.

At the National Dairy Herd Improvement Association AGM, Jay Mattison caught everyone’s attention with an oft-repeated mantra:   Connect!  Collaborate!  Be Credible!

We circled back to those words several times in meetings, hallways and conversations.

Murray spoke on “Leadership and Vision” in Mission Valley, San Diego and reframed and reiterated points from a Canadian presentation, “Another speaker who works providing services to dairy farmers showed statistics and examples and then said, “It’s not what a service is intended for, it is the on-farm results that matter.” That makes perfect sense.  If our dairy future is to sustainable, it has to achieve improvement.

Are we dawdling or doing?

 The very word “improvement” is a difficult concept for us.  We think we need to achieve perfect results in order to improve the dairy industry.  But perfection is not the problem.  What we really need to change is how to make the move from thinking about the many actions we take, to actually producing those results by taking action.

Achieving a goal is only a momentary change.  For instance, treating all sick calves …doesn’t deal with what is causing the calves to be sick.  Likewise, spending the time needed to document and treat that struggling pen of low producing cows, while it may earn a checkmark on a daily to-do list, more time and money will be spent as that pen fills again. Again focusing on the low end steals time and attention away from multiplying the positive inputs of healthy animals. We all recognize repetitive stress.  It is the repetitive part that needs to be dealt with and, hopefully, removed.  

Can you list a recurring incident of management, environment or genetics that is causing this kind of problem in your herd? Margins are too narrow for dawdling.

From Recording Symptoms to Addressing Causes

Dairy success has to concentrate on moving away from dealing with treating the symptoms to addressing the causes. It makes no sense to restrict success to one scenario when there are many paths to dairy success.  

Three recognized options are

  1. Selling surplus animals or product
  2. Selling zero profit animals
  3. Outsourcing services
  4. Forming new partnerships that are a win-win-win for all sides
  5. Seek out agri-tourism that is based on skills that are already available. (tours; baking; seminars;)

Progress is about progression.  Logical forward growth. We have to move from symptoms to solutions. 

The UP and Down Trajectory.  Which are you following?

Regardless of where you fit in the big picture of North American Dairy farming, there is one thing we can all agree 100% upon.  Dairy Data needs to find a new upward trajectory.

However, this rising line can’t be drawn, if the data points are not recorded.  We can no longer wait for data points with too much time lapsing in between. Is the goal a single report of 100% or a continuous upward trajectory of improved results recorded in real daily working time?

If you want to predict where your dairy will end up, all you have to do is follow the curve of tiny gains and losses.  See how your daily choices compound down the line.

2020 Vision

Twelve months from now we will succeed or fail based on what steps we actually took based on our 2019 visioning. The dairy industry is changing – farm to farm, family to family, organization to organization … It’s not changing month to month but day to day. As meetings, reports, slides and statistics are highlighting reports of farm sales, severe depression, and regrettably rising numbers of mental and physical health issues. There is no single right way that will be effective. It could be that your dairy is trying to change – health, money productivity, relationships or all of them. Not all at once. Not 100%. One step at a time.

It’s Better to be Slow than to be Stopped

Accomplishing one extra task is a small feat on any given day. Repeating and adding to it on a daily basis adds up to a significant change when accumulated over a dairy year. Small changes don’t appear to make any, or enough difference until you cross a critical threshold and unlock a new level of performance.

In the early stages of change, you expect to make progress ina linear fashion, and it’s frustrating how ineffective changes seem to be during the first few days, week and even months.  It doesn’t feel like you are going anywhere.  But gradually you cross a critical threshold and unlock a new level of performance.  Improvement is achieved!

Unfortunately, the early temptation is to slip back into the crowd. There seems to be temporary security in numbers.  But change doesn’t wait to be put on our agenda.  Change can’t be bullied into moving at a pace that we find acceptable.

We become experts at managing the status quo.

Unfortunately, there are at least three things that go wrong when you stay stuck:

  1. Decisions take longer to make and are no long guided by reality. As your company grows you strive to have staff carry out increasingly specialized tasks, but, if they must run everything by you as they did in the past, it drags out decision-making and leads to missed opportunities that require swift action.
  2. Risk and investment are avoided, stifling growth. Your dairy is probably long past the new business stage. If you maintain the same cash-obsessed, risk-averse, reactive mindset that helped you get started, you probably won’t invest time and resources in dairy endeavours that will yield a return down the road.
  3. Innovation becomes impossible when you approach decision-making with a “this is the way we’ve always done it” attitude. When you don’t allow yourself or your staff to experiment with new ideas, your dairy stagnates, making it harder to keep up with the competition or to adapt to new dairy market challenges.

Change doesn’t wait to be put on our agenda.  Change can’t be bullied or managed into moving at a pace that we find acceptable.

Take Advantage of the Resources Around You

Whenever you’re in meeting rooms, there are tremendous to tap into to make dairy improvement happen in the real world of 2019.  It takes questioning, listening and a willingness to entertain new and different approaches. So much potential to be unlocked. Choose! Don’t snooze or you’ll lose. While science supports genetics, genomics and nutrition, ultimately success can only come through the day to day actions and choices made on each dairy operation. We can pare back.  We can eliminate.  But there inevitably comes a time when that is no longer possible. At some point, we have to increase the profitability.  Not higher numbers of cattle.  But more efficiently productive cattle.

Take ACTION!

It starts with understanding the changes that are needed, investing in them and, most important of all, taking action. The fields represented have been around for many years. What is needed is a synthesis of the best ideas, successful dairy farmers, scientists and associations figured out a long time ago … combined with the compelling discoveries being made recently. 

When you repeatedly solve problems by targeting maintenance of your current levels, you can only solve the problem caused by your current system. There is no forward progress.

We need to get all of the inputs – nutrition, genetics, feed, environment- pulling together in the same direction so that the outputs provide solutions.

Same Old. Same Old. Yeah BUT.

Many times we keep talking about the same scenarios: “If you lose 300$ on each calf, you raise – you are fighting a war with yourself.  Your decisions are your own worst enemy.  You have seen slide after slide showing the statistics. You have watched and listened as the current reality was spoken. If the current trajectory is maintained the end is approaching.

I wondered to myself, how many others were having my “yeah but” moment.  “Yeah what he or she says is true for some, BUT I am not in the group” because I don’t do genomics. I love the lifestyle. Or I just bought a ticket to win the lottery.

The Bullvine Bottom Line

There is no end day when everything will return to the way it was once before.

There is no end day when we can stop working hard. 

The target isn’t about achieving a final end game. It is about initiating the cycle of endless refinement and continuous improvement. 

From where I sit, DHIA President George Cudoc sums it up best.  I agree with his thinking that it isn’t the writers, the speakers, the slides, the awards and the statistics that make the difference.  Any one or all of these may give you a reason to be inspired or overwhelmed and decide to keep your own counsel.  It’s just words and information. There isn’t any impact until that information finds it’s way into the action plan of your workday.

Countless moderators, managers, mentors and dairy peers are encouraging everyone to take that information forward.  Use it.  Don’t keep circling the wagons.  Move forward.  Collect!  Collaborate. Be Incredible!

 

 

 

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Top 10 Editor’s Choice Articles of 2018

“Dairy changed in 2018! How did we deal with it?”

Happy New Year!  Traditionally The Bullvine enjoys an annual ritual of reviewing and sharing the Top Editor’s Choice articles.  It won’t be news to any dairy folks, that 2018 was unique.

Of course, the dialogue with readers of The Bullvine continues to be a highlight of our dairy activities.  However, 2018 stands out more for its difficulties, dangers and damages than for it’s delights. This is a watershed year.  Things aren’t going to get better.  We can’t keep doing the same thing and expecting a different outcome. That is the definition of insanity.  We will always celebrate this industry we are passionate about, but 2018 has taught us that now is the time to start DEALING with CHANGE. Thus our New Year’s Day pick of the TOP 10. Hope you enjoy this review.  Let’s discover what’s not working? What is working? What’s missing? What’s emerging.  We hope you will take a look to see if you are changing with the industry.

#10 Dairy Breeders – Stop the Insanity

Looking at 2018 let’s start with how we market ourselves?  Have we adapted to new sources? Or are we doing the same old things, while expecting different results?  Whose hands are dipping into dairy breeder’s profits. There are too many forks in the pie. It’s time to admit that there isn’t any money to waste being ineffective. Print is expensive inflexible, tough to track the effectiveness of and doesn’t attract breeders under 40. Marketers must adapt to change.  There are more dairy breeders on Facebook than read all the dairy print publications combines. Go where the market is going! If we’re going to make a difference, we have to start being the difference!

#9 NAFTA Trade Talks: Whose Glass Is Half Full?  Whose is Half Empty?

Another place where 2018 presented a large dose of reality came with the honest facts regarding the consumption of dairy products. While it would be more comfortable to consider only those things that happen to our product before it leaves the farm, reality says that we not only have to provide what the consumer wants but we need to consider the picture in our states and provinces and even beyond our borders. We all rally for our own side and our particular dairy interests.  But as one analyst said, “It’s fiendishly complicated.” When the final negotiations go into action, who will be toasting dairy success?  Who will be toast?

#8 Milk Battles: The Red, White and Blues Continues and Dairy Farmers’ Message to Donald Trump

Looking back at 2018, the dairy industry was never very far from making political headlines. That may be a good result if you are newspapers, magazines or political activists but dairy breeders and the dairy industry need to make profits.  Nobody wins if the dairy industry closes up shop. “Over production is the biggest threat to the dairy industry.” This isn’t fake news or a dramatic sound bite. “The current overproduction is a race to the bottom.” No business survives if it irresponsibly produces more than the market is prepared to consume. Success for US and Canadian dairy producers will come when progressive, dynamic producers support and lead the necessary changes to have milk supply match the demand. Producer-leaders will need to be visionary and able to bring groups with diverse positions to a mutual benefit.” We need to change our strategy before the consumer changes to the competition.

#7 STOP Limiting Dairy Progress- START Looking After Heifer Data

“Somewhere back in time the dairy farming industry decided that cows and their information was important but that dairy heifers were not important.” Extensive data for all dairy heifer traits and characteristics are needed from conception all the way to herd removal. The average female spends sixty months in a herd.  Data for twenty months or 33% of an animal’s lifetime, is being ignored. This can’t help but have an effect on animal longevity and productivity, but also on dairy profitability and longevity. Change is going to happen no matter how much we fight, protest or procrastinate but it’s our own fault if we choose to ignore decision making information.

#6 Dairy Cattle Genetics: Are We Breeding Cows for the Correct Environment?

Are today’s dairy genetics suited for heat, new bugs and grazing?  Eventually the decision will come down to economics.  Where can cows be expected to produce milk the most efficiently and the most economically?  What is the long-term viability of competing with climate change, land use and exponentially growing populations of people, bugs and diseases?  We cannot keep postponing the development of genetics that produce cows that can be productive on grazing systems and live in warmer and warmer climates. The time for effective breeding in the right location is now.

#5 The Future Value of Genomic Testing

Before the days of the information explosion through digital access, it may have seemed that there was time to think about trends and changes before they needed a “yes” or “no” answer on your particular dairy operation.  Those times are gone.  If you are still postponing decisions in 2019, your next planning session will be an exit strategy. In this article, The Bullvine looked at both sides of the decision to choose or reject Genomic Testing. If you plan to be here, genomic testing needs to be viewed as an investment rather than a cost.

#4 Dairy Love: Long-Term Plans or One Night Stands?

The Bullvine takes our role as information providers very seriously. We recognize that everyone has different breeding strategies, so we try to make the research and data accessible and actionable for our readers. We can’t be so focused on this particular moment in time that we don’t prepare for the future that is coming headlong down each dairy farm lane. This article draws on the depth of experience of Jack Britt, PhD, Professor and Associate Dean Emeritus from North Carolina State University. His vision is bold. “Dairy farmers in 2066 will meet the world’s need for essential nutrients by adopting technologies and practices that provide improved cow health and longevity, profitable dairy farms, and sustainable agriculture” says Britt.  Furthermore, “larger dairy farms will continue to make greater use of automation to reduce costs.  Improvements in genetic selection will lead to dairy cattle lines that re healthier, produce milk more efficiently, and are more disease and heat-resistant.” New market demands can’t be postponed.  Real world challenges mean real time changes in the way we manage.

The Top Three Editor’s Choices of 2018!

As you can see, questions kept coming at the dairy industry in 2018.  The most asked questions about responsibility, new consumer choices and new methods, inspired our 2018 selection of the top three editor’s choice articles.

#3 Bottom Line: Who is Responsible for this Mess?

We have often written about and criticized the blame game.  Sometimes it’s big government. Sometimes it’s big business.  Sometimes it’s big consumers and their influence on the industry.  In this article, we brought accepting responsibility right back to each dairy farm.  We faced up to the fact that successful dairies don’t make excuses, they make changes.  Furthermore, motivation starts at the top and it needs to be positively shared on both good days and bad.  Too often responsibility can become one side versus the other.  Whether you are management or staff, it is essential to recognize that there is nothing to be gained by falling into a pattern of blame and shame.  When everyone learns how to accept responsibility and is willing to be held accountable, the operation has found the two building blocks that are the foundation of a successful dairy.

#2 Should Farms Be Shipping 4.5% Fat Milk?

And so we come to the top two Editor’s Choice picks.  They aren’t about successes.  They aren’t about wins at shows or international trade deals.  They both come right down to day to day decision making.  Number two tells us that the future isn’t built on what if’s and pie-in-the-sky We must deal with changed consumers’ choices and a changing global marketplace. Producers need to think about the proportions of components in the milk they ship off-farm. “Forward-looking breeders will need to use sires that give high % fat improvement, minimal % protein improvement”.  In this often read and discussed article, charts and bull lists wrestle with the reality of a do-it-sooner-not-later breeding problem.

#1 Why is Inbreeding a Good Thing?

And so we come full circle. If we are going to “Stop the Insanity”, we need to be ready to change.  The changes we make need to be significant ones.  We took your feedback and input and looked at ways to implement breakthrough new approaches. This article challenged everyone. “Even though our industry has traditionally thought of inbreeding in negative terms – there are positives in using inbreeding to fix the desired genes in our dairy cattle. Inbreeding is a good thing if it is actively used as a tool “to eliminate the undesired gene and have only the desired gene in our cattle.”  If we are to survive into the future, this type of breeding change must go beyond a someday hoped for improvement to today’s necessity

The Bullvine Bottom Line – You are the Difference!

The very nature of working passionately in a 24/7 industry means that there will always be controversy, challenges and concerns. The silver lining for us at The Bullvine is that once again in 2018 our readers continued to debate with us and with each other…and then they implemented actions that will move, not just their own farms, but the entire dairy industry forward!  

We are so proud of you for facing each rising crisis and finding ways to turn them into an opportunity! The Bullvine wishes you and yours all the best in 2019. You don’t just make a difference … you are the difference!

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