According to new research from Tetra Pak, the world’s leading food processing and packaging company, global consumption of flavored milk is forecasted to grow by a compound annual rate of 4.1%, for a total of 13% between 2012 and 2015. That’s more than double the consumption growth rate of white milk (1.7% annually), and triple that of carbonated soft drinks.
There are many trends driving this growth, including urbanization, the desire for healthy foods, and the desire for indulgence as an escape during tough economic times. The growth in on-the-go in conveniently packaged, ready-to-drink portions directly relates to these trends. Growth will be driven by developing countries, led by China, India, Indonesia and Brazil.
(T1, D1)
